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PRESSRELEASE 2010 - Dahon and Lee Jeans Partner on Bike

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PRESSRELEASE 2010 - Dahon and Lee Jeans Partner on Bike Powered By Docstoc
					Press Release 010 Dahon - Dahon and Lee Jeans Partner on Bikes

For immediate release (Thanks in advance for 2 hardcopies or website-hyperlink)


Jean fashion firm giving bikes away in European promotion
DUARTE, California — June 21, 2010 — Dahon, the world leader in folding bicycles,
announced the launch of special edition co-branded bicycles and carrying bags with
Lee jeans. The limited-edition bicycles and bags are being offered in Lee retail stores
throughout Europe as part of a special sales and promotion campaign titled “Urban
MobiLEEty.”
“Lee wanted to emphasize the modern, sophisticated, urban image that it has in
Europe, so given our experience in urban commuting, partnering with Dahon made
perfect sense,” said Joshua Hon, vice president of Dahon. “Aside from being just
environmentally friendly, urban cycling is increasingly being viewed as progressive
and fashionable.”
The co-branded Vitesse D7s and Jetstream P8s are on display in many of Lee’s
urban boutiques across Europe and consumers purchasing a pair of jeans can enter
a drawing to win a special edition bike and carrying bag. In Italy, the bikes are
featured in 14 large-scale department stores throughout the country and in addition
to a chance of winning a bike, consumers can also download a mobile game where
the user must navigate a folding bike around obstacles in a cityscape.




“Lee’s European marketing director first heard about Dahon through Dahon's S.O.S
bike program, where a special edition Dahon folding bicycle was made available to
relief organizations around the world,” stated Tiziana Barbavara, Dahon’s Italian
distributor. “He was impressed with the concept of urban mobility that Dahon
promoted and felt that the corporate and social responsibility of the company were
such that he wanted to bring Dahon and Lee together for this project."

The promotion campaign kicked off in mid-May and will last through June.

Dahon and Lee Jeans Partner on Bikes                                              Page 1 of 2
For more info, full size photos, test sample and other press release information
please contact:

Dahon Press Room
For more info, high resolution photos, test samples, availability, European distribution
and other press release information please contact:


Dahon Media Contact Europe
inMotion mar.com
Tel: +49-7141-9131-32/-31
thomas.goebel@inmotionmar.com
info@inmotionmar.com


For 24/7 access to the Dahon Press Room please register at
http://www.uk.dahon.com/news/press-photos


DAHON is committed to creating green mobility solutions for people who live active,
environmentally-friendly lifestyles. More than 25 years ago DAHON ignited the
folding bicycle revolution with the introduction of the DAHON Folder, the forefather of
the modern-day folding bicycle. DAHON is the world leader in folding bicycles and is
headquartered in California, with factories and offices in Taiwan, Macau, the Czech
Republic and China.


BioLogic is a Dahon brand of cycling accessories and components designed for
urban mobility. BioLogic, Dahon, Pango, ReeCharge, and Ios are trademarks of
Dahon. iPod and iPhone are registered trademarks of Apple, Inc.


Dahon can be reached at: contact@dahon.com
More info on www.dahon.com

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