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Pricing Strategies of Chocolate

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					Teacher Notes: Competition

Slide 1
Introduction to this section

Slide 2
Customer Groups:
    Age – Saga for holidays and insurance
    Gender – clothing
    Income Group – value product for low income
    Geographical area – Welsh cakes
    Interest groups – Rugby, car enthusiast
    Behaviour – impulse shoppers

Slide 3
Pricing Strategies – examples on the slide

Slide 4
Non-pricing strategies – examples:
    Opening hours: 24 hour shopping, Sunday shopping
    Product range: colours, sizes
    Facilities: bag packing, coffee shop
    Promotions: Buy 2 get 3 free
    Free Gifts: chocolate bar free with a magazine
    Reward Scheme: Club cards
    Wrapping Services: especially at Christmas
    Quality: of products and service received
    Product availability: reliability

				
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