SOLANO COMMUNITY COLLEGE Business 92 BUSINESS COMMUNICATION Course Syllabus & Materials Handout Instructor: Michael Dean SOLANO COMMUNITY COLLEGE FALL 2007 BUS 92, BUSINESS COMMUNICATION SECTION 1051 FRIDAY / 6:00 PM – 9:50 PM / ROOM 506 SATURDAY / 9:00 AM – 3:20 PM / ROOM 506 Instructor: PROFESSOR MICHAEL DEAN Phone: (707)864-7000 EXT 4744 E-mail: Michael.Dean@solano.edu Text: BUSINESS COMMUNICATION TODAY; NINTH EDITION; BOVEE, THILL & SCHATZMAN. Purpose of the Course. To study communication theory in planning and preparation of various types of letters, reports, resumes and oral presentations, along with analysis of group dynamics, symbolic communication, interview techniques and listening skills. To stress audience analysis style, appearance and the importance of grammar, punctuation and vocabulary. Focus on gender and cultural communication issues and strategies in the workplace. Critical thinking is encouraged through written and oral assignments and case studies on business communication and ethical issues. It is hoped that this improved understanding will increase your appreciation of the importance of communication and will assist you in planning both your academic program and future career. Goals of the course. 1. To improve your ability to plan and write business letters, memos and short reports effectively. 2. To improve your ability to prepare and deliver presentations effectively. 3. To improve your career development skills and strategies, including personal assessment, resume preparation and interview techniques. 4. To improve your understanding of cultural and cross-cultural communication problems and solutions. 5. To improve your awareness and understanding of the numerous subtle, and often subconscious, messages and symbolic statements we communicate daily. Method of Instruction. 1. I plan to use a combination of any or all of the following instructional methods: lecture, discussion student case analysis, controversial topic debates, and films. 2. Lectures will not merely repeat information from the text. Some concepts in the text will be emphasized to the exclusion of others, and considerable additional material will be presented which is not in the text. 3. This is a CSU transfer course. I will teach this course with the same reading and writing requirements and the same grading standards. CSU level academic ability and performance is expected from each student in the class. 4. Students are responsible for the information presented and/or assigned in class. Although listed in the Course Syllabus, the assignments and related due dates are subject to change as the course progresses. If you miss a class, get the information from another class member. It is your responsibility to find out what you missed. Class Attendance and Participation. Students must attend class in order to participate in student-involvement activities. I expect each student to be prepared for each class lesson. That is, be prepared to ask questions, answer questions, and otherwise participate in discussion of the topics for that class. Consistent and timely attendance is expected. Past experience indicates a direct relationship between regular attendance and passing grades. Read and understand the attached page titled Student Responsibilities, Attendance and Participation extracted from the Solano Community College Catalog. Please turn off all cell phones and pagers before entering the classroom. Activation of these devices disrupts the class and the learning process Assignments. All written assignments, with the exception of Assignments #1, #2, and #7, are found in the Course Syllabus & Materials Handout. All written assignments are due on the dates assigned and must be turned in order to receive credit for the course. In fairness to those students who turn in the written assignments on time, students will be assessed a grade penalty for those assignments turned in late. Late assignments will lose one full grade for each class session that they are late. The Oral Presentation must be presented during the period assigned. As there will be no time for a make-up period for the presentations, a student’s failure to make his or her presentation at the assigned time will result in no points earned for the presentation. Examinations Examinations will be taken when scheduled. If you miss an exam and wish to schedule a make- up, you must submit the request in writing via e-mail. For all exams, you will need a Scantron with a No.2 pencil. If an Scantron is filled out in other than pencil, it will not be graded and you will lose all points for that Exam. Grades and Grading Criteria. Grades will be based on your performance on the following: 1. Attendance and Participation----------- 100 Points 2. Written Assignments -------------------- 600 Points #1 – 100 points #2 – 100 points #3 – 200 points #4 – 200 points 3. Individual Oral Presentation #1--------- 100 points 4. Individual Oral Presentation #2--------- 200 points 5. Team Presentation-------------------------200 points 6. Mid-Term Examination-------------------- 200 points 7. Final Examination ----- ------------------- 200 points A total of 1600 Points can be accumulated for the class. The following grading criteria will be in effect for this class: A = 1440 – 1600 points B = 1280 – 1439 points C = 1120 – 1279 points D = 960 – 1119 points F = 959 points & below Bus 92 Course Schedule – Fall 2007 DAY DATE DISCUSSION ASSIGNMENTS DUE FRI 7 SEP 2007 FOUNDATIONS INTRODUCTIONS CHAPTER 1 CHAPTER 2 CHAPTER 3 SAT 8 SEP 2007 3 STEP CHAPTER 4 WRITING CHAPTER 5 PROCESS CHAPTER 6 FRI 14 SEP 2007 BRIEF CHAPTER 7 Written Assgt #1 due MESSAGES CHAPTER 8 CHAPTER 9 CHAPTER 10 SAT 15 SEP 2007 Individual Presentation #1 REVIEW MID-TERM EXAM FRI 21 SEP 2007 SUPPORTING CHAPTER 11 Written Assgt #2 due MESSAGES CHAPTER 12 SAT 22 SEP 2007 REPORTS & CHAPTER 13 PROPOSALS CHAPTER 14 CHAPTER 15 FRI 28 SEP 2007 ORAL & ONLINE CHAPTER 16 Written Assgt #3 due PRESENTATIONS CHAPTER 17 SAT 29 SEP 2007 EMPLOYMENT CHAPTER 18 MESSAGES CHAPTER 19 FRI 5 OCT 2007 Individual Written Assgt #4 due Presentation #2 SAT 6 OCT 2007 Team Presentations REVIEW FINAL EXAM WRITTEN ASSIGNMENTS, Bus 92 Fall 2007 Written Assignment #1: Writing An Introductory Assignment Write an essay on “Where Do I Want to Be in Five Years.” Written Assignment #2: Writing a Bad-News Message “Notifying A Program Director That A Film Is Not Available” Written Assignment #3: Creating a Presentation Create a basic PowerPoint presentation Written Assignment #4: Resume and Cover Letter PRESENTATION ASSIGNMENTS, Bus 92 Fall 2007 Individual Oral Presentation #1: Personal Introduction Introduce yourself to the class Individual Oral Presentation #2: Company Introduction Create a PowerPoint presentation introducing a company to investors Team Oral Presentation: Request For A Line Of Credit Create a PowerPoint presentation requesting a $1M line of credit Written Assignment #2 NOTIFYING A PROGRAM DIRECTOR THAT A FILM IS NOT AVAILABLE You’re the Energy “Information Specialist” for the local gas and electric company. As a public relations strategy, you offer films and speakers free to any organization. These films and talks present you in a good light to the public and help you get your points across. Many people do not feel very positively about their utility companies, and you want all the goodwill you can get. Today you’ve received a letter from Carolyn Minocha, Vice-President of the Central High School Parent-Teacher Association, asking to reserve the film The Energy-Efficient Home for the PTA’s meeting on the sixth of next month. Unfortunately, The Energy-Efficient Home is your most popular film, and all three copies are booked for the first two weeks of next month. Indeed, it is so popular that people who need a specific date would do well to request it six to eight weeks in advance. Already, one copy has been reserved for the first week of the month following next month. You do have two films on somewhat related topics which are still available for the sixth of next month: Landscaping for Energy Savings (two copies) and The Heat Pump: Is It for You? (one copy). However, you allocate films on a first- come, first-served basis, and you don’t know how long they’ll be available. Assignment: Write a letter to Ms. Minocha. Hints: Should you recommend an alternative film to Ms. Minocha when you cannot guarantee that it will still be available when she gets back to you? Are you justified in holding one or both films for her? For how long? How long is it until the PTA’s meeting? What implications does that length of time have in terms of finding a program? What can you do in your letter to build goodwill?
"Presentation on Introducing Company - DOC"