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Presentation Skills Elevator Pitch - PDF

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Presentation Skills Elevator Pitch - PDF Powered By Docstoc
					                                                                                          3/12/2009




               FORM
            PRESENTATION
            PECHA KUCHA


                  David Walker
STUDIO SESSION 3               Thursday 19 March 2009
 Mgmt 305 INNOVATION and NEW PRODUCT DEVELOPMENT




                                                                            Each slide
                                                                            20 seconds

     PECHA                                                                  20 slides
     KUCHA                                              Write commentary
                                                                            Minimum words
                                                                            On slide
  presentations                                              Per slide
                                                        On Power point as
                                                           Notes page
                                                                            About 30 words
                                                                            commentary




                                                                                MATRIX

          STORY                                                                 3 ideas each
                                                                                Grouped in
          BOARD                                                                 5 areas
         narrrative


                                                                                                 1
                                                 3/12/2009




                        This car drinks water
                        and produces oxygen




 CONTEXT
scene setting



           40 seconds
           2 slides
ELEVATOR
  PITCH
main ideas


                                         VIEWS


  SINGLE
  WORDS
  are OK


                                                        2
                                                                                                                                 3/12/2009




               VISCERAL IMAGES
               Goes straight to heart by passing
WAKE UP        the brain

  CALL
IMAGES
[visceral]     http://news.nationalgeographic.com/news/2007/12/photogalleries/topphotos-
               pictures/images/primary/9_461.jpg




 SHORT                                                                                     We would never say
                                                                                           tap water isn't
                                                                                           drinkable.

 QUOTES                                                                                    It's just that Dasani is
                                                                                           as pure as water can
                                                                                           get - there are
                                                                                           different levels of
                                                                                           purity

 words of                                                                                  Judith Snyder, brand PR manager for Dasani
                                                                                           Coca-Cola




 experts

                         http://news.mongabay.com/2005/0531-tina_butler.html


                         According to hydrologists, government officers and industrial leaders, water and
                         waste pollution is the single most serious issue facing China. Presently, one in


KEY FACTS                three rural inhabitants lacks access to safe drinking water. The urban situation is
                                         More than a hundred large
                         not any more heartening.

                         cities are short of water and half are
                         considered to be seriously threatened by the
                         shortage. In the northern region of the
                         country, the water table has dropped more
 authority               than a meter. Even in the capital city of
                         Beijing, the water supply per individual is only
                         300 cubic meters (66,000 gallons) per year. The
 credibility             country's water resources are among the lowest in the world per capita and
                         concentrated in the south, so that the north and the west experience regular
                         droughts.




                                                                                                                                        3
                                                                                                                   3/12/2009




                  DATA
                GRAPHICS

         are difficult but
            effective

Hatched zone shows STRETCH of the Car
To Journeys of both 100s of miles and fractions   Urban transport   Stock image as background
of mile
In vehicles engineered to travel at 90 mph
                                                                    to short text
TRANSPORT GAPS
after Bouladon                                                      This works well
                                                                    if you cant find
                                                                    specifics




                                                                                                  One type face
                                                                                                  Minimum 32pt
                                                                                                      Larger for
                         DESIGN                                                              EMPHASIS
                         STYLE                                                                       limited use
                                                                                                    of COLOUR


                                                                                       < Self explanatory images
                                                                                           Crop uneccesary stuff
                simple rules


                                                                                                                          4
                                              3/12/2009




PERSONALITY

 be yourself
 be confident


BE VISIONARY
   first ideas
  are cheap
  and can be
    dumped       Avoid complex small type




                    .Undrinkable is OK for
 TAKE OUTS          most uses.
                    .Water is running out
                    .We use too much
key messages        drinking water for grey
                    uses
 to take away


                                                     5
                                                                                    3/12/2009




Crudely recycled
water for
washing
                                 Authors
is good enough                   Identity




    FOLLOW UP
     references




http://www.businessweek.com/s
mallbiz/content/may2005/sb2005                   end
054_8868_sb037.htm?campaign_i
d=nws_insdr_may6&link_position
                                                  David Walker
=link23                                            STUDIO SESSION 3
                                  Mgmt 305 INNOVATION and NEW PRODUCT DEVELOPMENT




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