New HP Everyday Photo Paper Technology summary HP Everyday Photo Paper offers an affordable alternative to printing on plain paper and is great for customers who are new to printing photos and im

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New HP Everyday Photo Paper Technology summary HP Everyday Photo Paper offers an affordable alternative to printing on plain paper and is great for customers who are new to printing photos and im Powered By Docstoc
					New HP Everyday Photo Paper

Technology summary
HP Everyday Photo Paper offers an affordable alternative to printing on plain paper and is great for
customers who are new to printing photos and images from the web.

Introduction
The improved HP Everyday Photo Paper is an affordable, fast-drying, semi-gloss photo paper designed
for casual, everyday photo printing. It is compatible with all inkjet printer brands and ink technologies.

Key improvements are:

•    Universal compatibility—A quick absorption rate and high ink capacity make the new photo paper
     compatible across inkjet printer brands.
•    Quick dry time—Formulated with a new paper coating technology, new HP Everyday Photo Paper
     dries quickly for easy handling.
•    Improved image quality—The semi-gloss finish provides sharper, more vivid color than photos
     printed on plain paper.

HP Everyday Photo Paper, Semi-gloss is available in 4x6 inches with tab and 8.5x11 inches in the
United States and 10x15 cm with tab and A4 in Europe. It delivers great results for colorful snapshots,
candid photos with friends, photos for parties, cell phone and web photos, and prints for school or
work projects. Whether you’re a first time or experienced photo paper user, you’ll get sharp, crisp
images when you use this versatile photo paper with any inkjet printer.

New, improved design
HP’s newest Everyday Photo Paper offers customers distinct advantages over the previous version of
Everyday Photo Paper.

New HP Everyday Photo Paper                        1                                           June 2007
Compatibility across printer brands
There are various brands of inkjet printers available to consumers, and each applies ink to paper at
different rates. A paper with the capability to quickly absorb ink, as well as a high amount of total ink,
will therefore be compatible with a wide variety of printers. HP’s new Everyday Photo Paper has a
porous coating that features a quick absorption rate and high ink capacity to provide broad
compatibility across inkjet printer brands and print modes. The new paper’s ability to quickly absorb
ink enhances image quality by minimizing or avoiding ink “coalescence”—a visual defect in which the
ink appears to “pool” at the surface and make color area fills non-uniform.




Faster dry time
In general, there are two types of photo paper coating technologies in the photo paper market:
swellable and nano-porous. Swellable paper coatings—an older type of technology—use polymeric
materials that “swell” when printed with ink. Swellable paper coatings take longer to dry but typically
offer good fade resistance with many types of inks on the market. The previous HP Everyday Photo
Paper used a swellable coating. However, the current trend is toward inks (both dye and pigment) that
are optimized for fast-drying, porous coatings. This is one reason why the new HP Everyday Photo
paper features a nano-porous coating for faster dry time.

Improved image quality
Highly transparent ink receptive layers in the new Everyday Photo Paper produce brighter, more
vibrant colors (and higher measured color gamut) than photos printed on competitive photo papers in
this price and weight category. And of course, it produces photo image quality far superior to plain paper.


                  New HP Everyday Photo Paper — Broader Gamut for More Vibrant Photos
                      450,000
                      425,000
                      400,000

        Gamut         375,000
                                                                                                                               HP 57/58 Print Cartridges
        Volume        350,000
                                                                                                                               HP 97/99 Print Cartridges
                      325,000
                                                                                                                               HP 02 Ink Cartridges
                      300,000

                      275,000
                      250,000
                                     New HP Everyday           Kodak           Epson Glossy         Epson Photo
                                      Photo Paper,           Photo Paper        Photo Paper         Quality Inkjet
                                       Semi-gloss                                                     Paper
  Note: Data based on 8-color CLab gamut volume calculation; all prints in HP Premium Plus Photo Best mode. Data collected as of June 2007.




New HP Everyday Photo Paper                                                   2                                                                       June 2007
While the previous version of HP Everyday Photo Paper offered optimal results only when using HP
inks and HP printers, the new Everyday Photo paper delivers optimal results on HP printing systems
AND great results when used with any other brand of inkjet printer and ink technology—thanks to a
new nano-porous coating technology.

HP Everyday Photo Paper—construction details
HP’s new Everyday Photo Paper has a proprietary, nano-porous coating that absorbs ink through
capillary pressure for rapid ink absorption and instant dry time. Compatible with a broader range of
inks, it has a higher ink absorption rate and higher ink capacity than the previous version of Everyday
Photo Paper.

Each layer of the paper coating serves a unique function and contributes to the enhanced features:

Gloss layer: The gloss layer is the
outermost layer and is comprised of high
transparency, glossy ceramic pigments.
These pigments serve as both an ink
receptive layer and a glossy top coat.
This layer enables high image quality and
a nice semi-gloss finish to the new
Everyday Photo Paper.

Imaging layer: One imaging layer,
directly beneath the gloss layer, serves as
the primary ink colorant receptive layer.
The pigments used in the imaging layer
are based on HP proprietary nano-
particle technology. The surface of each
nano-particle is customized to provide
optimal compatibility with HP’s inks as
well as delivering compatibility with a
broad range of ink types.

Precoat layer: The pre-coat layer is comprised of pigments based on HP proprietary low cost nano-
particle technology. These pigments have been designed to produce an optimal pore structure, giving
the new Everyday Photo Paper quick absorption and high ink capacity.

Core paper layer: Raw paper layer, providing for the increased stiffness over plain paper.

Back coat layer: The back coat layer provides the new Everyday Photo Paper with excellent curl
control, both before printing and after printing, delivering an essentially flat sheet. The back coat is
optimized to control the shrinkage and expansion of the overall design.

Combining fast dry time with enhanced image quality—at low cost!
Photo papers with quick ink absorption and a relatively high level of gloss are readily available in
higher priced, mid-range or premium photo paper solutions. The challenge is in incorporating these
qualities in a low-cost photo paper alternative to plain paper printing. By optimizing the pore structure
between the pre-coat layer and the glossy and imaging layers, HP delivers an affordable photo paper
with quick absorption and good gloss uniformity. The pigment particle coating in the new Everyday
Photo Paper increases glossiness and delivers better image quality when used with dye-based inks.




New HP Everyday Photo Paper                        3                                            June 2007
Excellent curl control
Careful optimization of the expansion and shrinkage properties of the backcoat layer to match that of
the above construction layers in the new Everyday Photo Paper minimizes curl both before and after
printing, so prints stay flat.

HP photo papers
HP offers a range of unique photo papers designed to address distinct printing needs, so you can
always find the right photo paper for your specific print job:

•     New HP Everyday Photo Paper—for everyday photos on any inkjet printer

•     HP Advanced Photo Paper—for instant-dry, lab-quality photos

•     HP Premium Photo Paper—for long-lasting, lab-quality photos 1

•     HP Premium Plus Photo Paper—For lab-quality photos that last more than 100 years 2

Summary
New fast-drying HP Everyday Photo Paper offers first time photo
paper users an affordable, glossy alternative to plain paper
printing. Now compatible with any inkjet printer, this easy-to-use
photo paper is ideal for printing fun, everyday photos, school
projects and more at a low cost. And like all HP branded photo
papers, it delivers the consistency and quality you expect from HP.




1
  Based on Wilhelm Imaging Research testing. Printing with HP’s newest technology inkjet print cartridges. For details, see light fade test results:
"Fade resistance of select HP photo printing systems
 2
   Based on Wilhelm Imaging Research testing. Printing with HP’s 95 or 97 Tri-color and the HP 99 Photo Inkjet Print Cartridges in the United
States and HP’s 343 or 344 Tri-color and the HP 348 Photo Inkjet Print Cartridges in Europe. For details, see light fade test results: "Fade
resistance of select HP photo printing systems"


New HP Everyday Photo Paper                                             4                                                              June 2007

				
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