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10 Critical Press Release Writing Tips

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					Title:
10 Critical Press Release Writing Tips

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499

Summary:
Some media agencies and journalists will grab your press release and carry it in
their publications with slight editing or no alteration. But even if it’s not used
word for word, journalists may use it as fodder for other stories or to create
their own story ideas. The more information and details you include, the less work
the media has to do.


Keywords:
Submit Free Press Release , new product or services, new website, announcing new
hires, special event or seminar


Article Body:

Submitting a good press release can be as effective as submitting articles to the
article directories. Once you catch the interest of a new audience, there may be
a good chance of your post going viral.

Let's take a look at some good ideas of writing a good press release.

1. Start strong: Your title and initial lines should briefly and directly convey
what you want to say. Include the “who, what, where, when and why” in the lead
of your press release. The remaining part of your press release should include
supporting facts and examples.


2. Make it easy for the media: Some media agencies and journalists will grab your
press release and carry it in their publications with slight editing or no
alteration. But even if it’s not used word for word, journalists may use it as
fodder for other stories or to create their own story ideas. The more information
and details you include, the less work the media has to do.


3. Think like the reader: Your press release should be able to keep the reader’s
interest. Put yourself in the reader’s shoes. Would you want to read your press
release?


4. Make it relevant: Try to point out real examples to support the message you
want to communicate. Show why your information is important and how it benefits
the reader.

If your press release isn’t newsworthy, don’t expect anyone to read it.

5. Support your story with real facts: Facts make your point stronger and tell
the journalist you’ve already done much of the research for them. If you pull facts
from other sources, make sure you attribute them. Avoid fluff and add-ons. And
never make anything up. If content seems too good to be true, tone it down or you
could hurt your credibility.
6. Include company information: The press release should conclude with a short
description of your company, including where your company is based, what products
and service it provides and a brief history If you are creating a press release
for more than one company, provide information for all the companies at the end
of the release. Also include contact information, both phone number and e-mail,
for each company’s spokesperson.


7. Be concise: Avoid using superfluous adjectives, extravagant language, or
unnecessary clichés. Get to the point and tell your story as directly as possible.


8. Get permission: Companies can be defensive about their name and image. Get
written permission before including information or quotes from officials or
associates of other companies/organizations.


9. Avoid exclamation points: The use of exclamation points may hurt your
credibility by creating unnecessary hype. However, if you have to use an
exclamation point, use only one! Not several!!!


10. Avoid industry jargon: The harder your press release is to understand for
journalists and laymen, the less likely it is to be picked up. A limited use of
industry terminology is ok, if you’re trying to optimize the news release for
internet search engines.


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