Lenore Washington-Graham is an accomplished communications expert with extensive experience in multi-platform audience building. She has had increasing managerial responsibilities, including conceptualizing and building the diversity management efforts at one of the nation’s most successful growth networks. Lenore is a consensus builder, skilled at establishing productive working relationships with corporate officers, business owners, key client representatives, vendors and government officials.
LENORE WASHINGTON-GRAHAM Phone: 908-432-2192 Email: Lenore.Washington.Graham@.comcast.com Plainfield, NJ 07060 http://www.linkedin.com/in/lenorewashingtongraham1 M A R K ET I N G / C OM M U N IC A T IO N S / M U L T I C U L T U R A L Building and retaining audiences and ROI through added value. Accomplished communications expert with extensive experience in multi-platform audience building. Had increasing managerial responsibilities, including conceptualizing and building the diversity management efforts at one of the nation’s most successful growth networks. Consensus builder, skilled at establishing productive working relationships with corporate officers, business owners, key client representatives, vendors and government officials. A REAS OF E XPERTISE Branding P & L Management Writer/Editor Strategic and Tactical Planning Recruitment / Retention Vendor Management Full Life Cycle Project Management Workforce Diversity and Inclusion Media Relations Marketing Strategy (B2C/B2B) Teambuilding / Coaching / Mentoring Change management Customer Acquisition and Retention Community Relations / Partnering French/Spanish - conversational Event Management Client Relations Internal and External Consulting H IGHLIGHTS OF Q UALIFICATIONS Smart; experienced, results driven, conceptually strong; excellent problem solving skills with the ability to draw intelligent and insightful conclusions and implement system-wide plans for improved performance. A high performer, motivated to achieve exceptional results with a track record of personal accountability and an ability to influence others and make things happen across organizational lines. Excellent communication and interpersonal skills with the ability to establish immediate credibility with senior executives, subordinates and frontline employees, frame critical issues and present compelling solutions, and communicate complex ideas concisely and effectively in oral and written form. A strong leader with more than seventeen years of increasingly responsible marketing and sales leadership experience. S ELECTED P ERFORMANCE M ILESTONES Grew distribution of two cable networks to 100%. Strategic and marketing plans lead to ratings increases, cost savings and increased awareness. Launched video, voice and data products nationally. Selected to launch multicultural/diversity initiative. Re-branding adapted corporate wide. Led the creation of a company-wide diversity and inclusion strategy, working closely with executive department heads. Top sales performer, increased market penetration by 20%. LENORE WASHINGTON-GRAHAM Page Two C AREER P ROGRESSION AND A DDITIONAL P ERFORMANCE M ILESTONES LWG COMMUNICATIONS May 2009 - Present President Strategic consultancy specializing in marketing, sales, communications, social media and green initiatives. Clients include GreenFaith/PSE&G (energy,) Verizon, DeVry Institute. GreenFaith/PSE&G - Increased new business by 50%, revamped marketing materials, conduct training seminars. Verizon - Developed local PR & marketing strategy, increased placements by 25%. DeVry Institute – Secured speakers, vendors. SCRIPPS NETWORKS INTERACTIVE, – New York, NY 2000 – 2009 Vice President, Strategic Resourcing 2004 – 2009 SNI is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components. Revenue is $1.5 billion; brands include HGTV, Food Network, DIY, Travel Channel, Cooking Channel, Great American Country Network. Managed multicultural strategies to tap new audiences for vertical (cable) and other content sources of networks including HGTV, Food Network, DIY, Travel Channel, Cooking Channel and Great American Country Network. Facilitated and coordinated company’s diversity strategy, program implementation and measurement tracking. Conducted groundbreaking programming study of networks’ on-air diversity. Resulted in programming and promotional strategies, increased multicultural viewing audience and network ratings. Developed multicultural branding and awareness advertising campaign. Garnered internal and external recognition. Worked closely with Corporate Communications on publicity strategies, identifying new opportunities, promoting talent. Hired company’s first minority-owned advertising agency, resulted in new corporate communications strategy. Panelist/public speaker – represented SNI nationally and locally, recruited at universities and conferences. Consulted and advised business unit leaders, developed unit specific diversity action plans. Served as change agent to facilitate the execution and sustainability of the diversity strategy and other corporate initiatives. Recruited at colleges, universities and conferences. Recognized as one of Top 50 Most Influential Minorities in Cable. Affiliate Marketing Director 2000 – 2004 Managed marketing efforts to increase distribution of cable television networks. Develop strategies, advertising campaigns, and materials to sell networks, video-on demand (VOD) and broadband services to cable affiliates and subscribers. Managed strategic planning for positioning for two networks to affiliates and subscribers, vs. competitors. Managed affiliate marketing campaigns, increased participation levels 20%. Developed marketing plans and materials for new markets, totaling 25mm subs in 2003. Directed creation, style and production of various print and video marketing materials; raised awareness and distribution 30%. Managed and supervised $4mm affiliate marketing budget. Established template for affiliate-based promotions featuring Emeril Lagasse, promotion serves as benchmark for Scripps. Bresnan Communications, White Plains, NY 1998 – 2000 Marketing Director Based in corporate office for this cable MSO (Multiple System Operator,) directed implementation of video, high-speed data and telephone corporate marketing programs and initiatives in Bresnan cable systems. Supervised marketing managers and activities in the field. Company was sold to Charter Communications. Managed mandatory national and optional field campaigns, grew premium television 15%. Launched high-speed internet service in five markets, grew subscriber base 50%. Developed innovative cable modem direct mail campaign, grew monthly subscriber base 30%. Launched telephony service and developed marketing materials and campaign. Managed bundling program. Managed and supervised $5 million cross channel marketing budget. Sega Channel, New York, NY 1995 – 1998 Field Marketing Director Directed the planning and execution of affiliate marketing strategies for this start-up interactive cable TV channel offering 24-hour delivery of video games to 20 million homes nationwide. Company folded. Designed and developed innovative tracking system, which pinpointed those targets in more immediate need of promotional support. Propelled sales to 25% through the development of affiliate and consumer marketing strategies as well as the creation of promotional materials. Bolstered new business 20% by making presentations to accounts, attending trade shows and training corporate sales staffs. Economic Development Corporation, New York, NY 1990 – 1995 Vice President, Marketing Generated 30% response from a media campaign by implementing ethnic marketing strategy. Spearheaded and directed the organization and administration of conferences and seminars to promote a loan program geared toward retail and service businesses. Played a role in New York City attaining a ranking from Fortune Magazine as the second best city for business, conceiving a highly effective research and location marketing strategies. Other Experience: Office of the Manhattan Borough President, New York, NY - Director, Board of Estimate 1987 – 1989 Bristol-Myers Squibb Co., New York, NY - Senior Associate Brand Manager 1985 – 1987 New York Times Co., New York, NY - Marketing Analyst 1983 – 1985 General Mills, Inc., Minneapolis, MN - Marketing Assistant 1982 – 1983 A DDITIONAL P ROFESSIONAL B ACKGROUND EDUCATION AFFILIATIONS AND OFFICES HELD SELECTED PRESENTATIONS MBA, Marketing National Society of Black MBA’s - Former NAMIC/WICT/Association of Cable Columbia University Graduate School of Vice President of External Affairs, Executive Communicators Business Board and Committee Chair “Business Case for Diversity” New York, NY “Multicultural Marketing” National Association of Multi-ethnicity in BSJ - Journalism Communications – Former National Board Black MBA Association Northwestern University – Medill School of member, Chapter Secretary, Panelist “Economic Development” Journalism Evanston, IL Women in Cable and Telecommunications SELECTED MEDIA COVERAGE Leadership and Executive Development American Marketing Association Cable World, Multi-Channel News Anderson Graduate School of Business Cablefax – Top Most Influential Minorities in Cable University of California at LA (UCLA) The Association for Women in 2005 - 2008 Communications Black Enterprise Magazine Los Angeles, CA Kaitz Quarterly Society of Human Resources Management Target Market News IBM Diversity Institute Working Mother Media Jack and Jill of America Languages – Conversational French & Spanish
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