Senior Vice President Marketing in NYC NY Resume Lenore Washington-Graham by LenoreWashingtonGrah


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									                       LENORE WASHINGTON-GRAHAM
Phone: 908-432-2192                                                           Email:
Plainfield, NJ 07060                                                

                                       M A R K ET I N G / C OM M U N IC A T IO N S / M U L T I C U L T U R A L
                                        Building and retaining audiences and ROI through added value.

Accomplished communications expert with extensive experience in multi-platform audience building. Had increasing managerial responsibilities,
including conceptualizing and building the diversity management efforts at one of the nation’s most successful growth networks. Consensus
builder, skilled at establishing productive working relationships with corporate officers, business owners, key client representatives, vendors and
government officials.

                                                          A REAS OF E XPERTISE
   Branding                                        P & L Management                                      Writer/Editor
   Strategic and Tactical Planning                 Recruitment / Retention                               Vendor Management
   Full Life Cycle Project Management              Workforce Diversity and Inclusion                     Media Relations
   Marketing Strategy (B2C/B2B)                    Teambuilding / Coaching / Mentoring                   Change management
   Customer Acquisition and Retention              Community Relations / Partnering                      French/Spanish - conversational
   Event Management                                Client Relations                                      Internal and External Consulting

                                                  H IGHLIGHTS OF Q UALIFICATIONS

     Smart; experienced, results driven, conceptually strong; excellent problem solving skills with the ability to draw intelligent and
      insightful conclusions and implement system-wide plans for improved performance.
     A high performer, motivated to achieve exceptional results with a track record of personal accountability and an ability to
      influence others and make things happen across organizational lines.
     Excellent communication and interpersonal skills with the ability to establish immediate credibility with senior executives,
      subordinates and frontline employees, frame critical issues and present compelling solutions, and communicate complex ideas
      concisely and effectively in oral and written form.
     A strong leader with more than seventeen years of increasingly responsible marketing and sales leadership experience.

                                             S ELECTED P ERFORMANCE M ILESTONES
     Grew distribution of two cable networks to 100%.
     Strategic and marketing plans lead to ratings increases, cost savings and increased awareness.
     Launched video, voice and data products nationally.
     Selected to launch multicultural/diversity initiative. Re-branding adapted corporate wide.
     Led the creation of a company-wide diversity and inclusion strategy, working closely with executive department heads.
     Top sales performer, increased market penetration by 20%.
LENORE WASHINGTON-GRAHAM                                                                                                 Page Two

LWG COMMUNICATIONS                                                                                           May 2009 - Present

Strategic consultancy specializing in marketing, sales, communications, social media and green initiatives. Clients include
GreenFaith/PSE&G (energy,) Verizon, DeVry Institute.

 GreenFaith/PSE&G - Increased new business by 50%, revamped marketing materials, conduct training seminars.
 Verizon - Developed local PR & marketing strategy, increased placements by 25%.
 DeVry Institute – Secured speakers, vendors.

SCRIPPS NETWORKS INTERACTIVE, – New York, NY                                                                          2000 – 2009
Vice President, Strategic Resourcing                                                                                  2004 – 2009
SNI is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented
with online video, social media areas and e-commerce components. Revenue is $1.5 billion; brands include HGTV, Food Network,
DIY, Travel Channel, Cooking Channel, Great American Country Network.

Managed multicultural strategies to tap new audiences for vertical (cable) and other content sources of networks including HGTV,
Food Network, DIY, Travel Channel, Cooking Channel and Great American Country Network. Facilitated and coordinated
company’s diversity strategy, program implementation and measurement tracking.
 Conducted groundbreaking programming study of networks’ on-air diversity. Resulted in programming and promotional
   strategies, increased multicultural viewing audience and network ratings.
 Developed multicultural branding and awareness advertising campaign. Garnered internal and external recognition.
 Worked closely with Corporate Communications on publicity strategies, identifying new opportunities, promoting talent.
 Hired company’s first minority-owned advertising agency, resulted in new corporate communications strategy.
 Panelist/public speaker – represented SNI nationally and locally, recruited at universities and conferences.
 Consulted and advised business unit leaders, developed unit specific diversity action plans.
 Served as change agent to facilitate the execution and sustainability of the diversity strategy and other corporate initiatives.
 Recruited at colleges, universities and conferences.
 Recognized as one of Top 50 Most Influential Minorities in Cable.

Affiliate Marketing Director                                                                                      2000 – 2004

Managed marketing efforts to increase distribution of cable television networks. Develop strategies, advertising campaigns, and
materials to sell networks, video-on demand (VOD) and broadband services to cable affiliates and subscribers.
   Managed strategic planning for positioning for two networks to affiliates and subscribers, vs. competitors.
   Managed affiliate marketing campaigns, increased participation levels 20%.
   Developed marketing plans and materials for new markets, totaling 25mm subs in 2003.
   Directed creation, style and production of various print and video marketing materials; raised awareness and distribution 30%.
   Managed and supervised $4mm affiliate marketing budget.
   Established template for affiliate-based promotions featuring Emeril Lagasse, promotion serves as benchmark for Scripps.
Bresnan Communications, White Plains, NY                                                                          1998 – 2000
Marketing Director

Based in corporate office for this cable MSO (Multiple System Operator,) directed implementation of video, high-speed data and
telephone corporate marketing programs and initiatives in Bresnan cable systems. Supervised marketing managers and activities
in the field. Company was sold to Charter Communications.
      Managed mandatory national and optional field campaigns, grew premium television 15%.
      Launched high-speed internet service in five markets, grew subscriber base 50%.
      Developed innovative cable modem direct mail campaign, grew monthly subscriber base 30%.
      Launched telephony service and developed marketing materials and campaign. Managed bundling program.
      Managed and supervised $5 million cross channel marketing budget.
Sega Channel, New York, NY                                                                                                   1995 – 1998
Field Marketing Director

Directed the planning and execution of affiliate marketing strategies for this start-up interactive cable TV channel offering 24-hour
delivery of video games to 20 million homes nationwide. Company folded.
      Designed and developed innovative tracking system, which pinpointed those targets in more immediate need of promotional
      Propelled sales to 25% through the development of affiliate and consumer marketing strategies as well as the creation of
       promotional materials.
      Bolstered new business 20% by making presentations to accounts, attending trade shows and training corporate sales staffs.
Economic Development Corporation, New York, NY                                                                               1990 – 1995
Vice President, Marketing

      Generated 30% response from a media campaign by implementing ethnic marketing strategy.
      Spearheaded and directed the organization and administration of conferences and seminars to promote a loan program geared
       toward retail and service businesses.
      Played a role in New York City attaining a ranking from Fortune Magazine as the second best city for business, conceiving a
       highly effective research and location marketing strategies.

Other Experience:
Office of the Manhattan Borough President, New York, NY - Director, Board of Estimate                                        1987 – 1989
Bristol-Myers Squibb Co., New York, NY - Senior Associate Brand Manager                                                      1985 – 1987
New York Times Co., New York, NY - Marketing Analyst                                                                         1983 – 1985
General Mills, Inc., Minneapolis, MN - Marketing Assistant                                                                   1982 – 1983

                                     A DDITIONAL P ROFESSIONAL B ACKGROUND

                  EDUCATION                          AFFILIATIONS AND OFFICES HELD                        SELECTED PRESENTATIONS

 MBA, Marketing                                  National Society of Black MBA’s - Former        NAMIC/WICT/Association of Cable
 Columbia University Graduate School of          Vice President of External Affairs, Executive   Communicators
 Business                                        Board and Committee Chair                       “Business Case for Diversity”
 New York, NY                                                                                    “Multicultural Marketing”
                                                 National Association of Multi-ethnicity in
    BSJ - Journalism                             Communications – Former National Board          Black MBA Association
    Northwestern University – Medill School of   member, Chapter Secretary, Panelist             “Economic Development”
    Evanston, IL                                 Women in Cable and Telecommunications
                                                                                                         SELECTED MEDIA COVERAGE

    Leadership and Executive Development         American Marketing Association                  Cable World, Multi-Channel News
    Anderson Graduate School of Business                                                         Cablefax – Top Most Influential Minorities in Cable
    University of California at LA (UCLA)        The Association for Women in                    2005 - 2008
                                                 Communications                                  Black Enterprise Magazine
    Los Angeles, CA
                                                                                                 Kaitz Quarterly
                                                 Society of Human Resources Management           Target Market News
    IBM Diversity Institute                                                                      Working Mother Media
                                                 Jack and Jill of America
    Languages – Conversational French &

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