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					       Traffic Link Building System
Easily Improve Your Search Engine Rankings And
 Create A Torrent Of Organic Traffic For Any Site

               By Glen Hopkins And Tim Whiston
LEGAL INFO: While the contents of this e-book are based on real application,
individual results may vary. No guaranteed claims of income are being made.
The authors do not accept any responsibility for liabilities resulting from actions
taken by readers of the following material.

The contents of this manual are intellectual property and are protected under
copyright laws. Any unauthorized reprint or resale of this material is strictly

                         Table of Contents
Introduction                                           3
       What To Expect From This E-book                 3
       The World Wide Web Is Built On Links            4
       SEO Crash Course: Just To Be Sure               5
       A Word About Outsourcing                       10
       Objective. Strategy. Goals. Tactics.           10
Traffic Link Building System In Action                11
       Step One: Directory Submissions                11
       Step Two: Optimizing Your Blog                 14
       Step Three: Additional RSS Links               21
       Step Four: Selected Social Bookmarking Sites   27
       Step Five: Article Marketing                   34
       Step Six: Squidoo Lenses                       39
       Step Seven: Online Press Releases              46
       Step Eight: Online News Sites                  49
       Step Nine: Posting Blog Comments               54
       Step Ten: Linking From Forum Boards            69
       Step Eleven: Social Media Content              72
       Step Twelve: Leveraging Free Web Space         78
       Step Thirteen: The Power Of Your Own Network   82
Powerful Tools And Recommended Resources              84
In Conclusion: Thanks For Reading                     86
Appendix One: Basic Keyword Research Guide            87

 Introduction To The Traffic Link Building System
Thanks for your purchase of the Traffic Link Building System. This easy
system can help anyone get great results and seriously improve their search
engine position within a reasonable amount of time.

             What To Expect From This E-book
You have downloaded and opened this product because you want more links
pointing to your Web pages. And you probably want this for two reasons:

   1. To improve your search engine rankings. SEO experts have been telling
      us all for years that getting back links is the key to ranking high, and
      they’re right. Engines like Google favor sites with lots of good links
      pointing back to them from other quality places on the Web.
   2. To generate more organic traffic. This means you want more people who
      see your link on a relevant page and, of their own free will choose to follow
      it and have a closer look at your offer.

These are both fantastic goals for any serious Internet marketer, and the
contents of this e-book will have you on the fast track to achieving both. The
simple, proven formula you are about to absorb is a systematic model for quickly
generating loads of quality back links for any domain or Web page you want to
promote. While our main focus will be on SEO backlink generation we will
also provide some discussion on link building for direct traffic purposes.

The following pages are not theory. This is not a manual about things that might
work if the stars align themselves in your favor.

We have used these exact methods for years to create and maintain top search
engine positions and to create a steady flow of traffic for a wide range of
Websites. This stuff works!

Using the exact methods outlined herein, we have…

   1. Created top Google positions in just one week.
   2. Increased a site’s overall PR from 0 to 4 in two weeks.
   3. Dominated highly competitive search results pages within 30-60 days

We can’t promise your results will look like this because we have no way of
knowing if you will honestly apply what you learn in this report. But if you follow
our instructions and work hard on putting them to use there is no reason you
can’t see measurable results.

This e-book exists because we feel there are enough SEO (search engine
optimization) manuals and courses that tell you to go out and get links for your
pages, but not enough instructions on how and where to actually get these links.
The pages to follow are exclusively about how, where, and even when to build
the kind of links that will help your sites achieve higher search engine results and
more organic traffic.

So pay attention and be prepared to follow the action steps below.
Experienced readers can skip ahead to page 11 at this time, or you may
continue with the introduction.

           The World Wide Web Is Built On Links
You may have never thought about it like this but it’s true: the World Wide Web is
built on links.

There’s just no way to escape this fact. Digital linkage is as core to the existence
of cyberspace as DNA is to the physical world.

Websites are linked to one another, and linked to by search engines, directories,
articles, blogs, and various other Web properties. Even intrusive media like pop-
ups and email ads connect the viewer to the Web using links.

When you stop to think about this for just a second it becomes abundantly clear
that no Website can prosper without a healthy number of links pointing to it.

However, you might ask, “What about traffic that comes from offline ads?”

Great question, and here is some info to help put this into perspective for you.

Direct Traffic vs. Referred Traffic

There are many ways to generate traffic for your Website. But all forms of traffic
can be broken down into two essential categories.

There is direct traffic and there is referred traffic.

Direct traffic occurs when a user types your URL directly into their address bar,
accesses your site from their browser bookmarks, or saves your URL as his or
her home page and hits your site each time their browser is opened. Often, direct
traffic is the result of print, billboard, radio, and even television advertising. Many
large companies claim direct traffic is the best kind to get because it represents
visitors who are extremely targeted and probably ready to buy when they arrive.

However, there is generally either a substantial advertising cost or a long process
of branding involved with the generation of large quantities of direct traffic.

Referred traffic occurs when a visitor comes to your site from another Web page,
finds you in the search results, clicks the link in an email, or is redirected to you
via some form of paid advertisement. So referred traffic is all about people
following links, in one form or another, to get to your Website.

The reasons we believe referred traffic generation is the best investment of time
and energy are twofold:

   1. It’s very cost-effective. You can create a wide array of referral traffic
      sources inexpensively and even for free.
   2. Referral traffic sources often last forever. In many cases the links you
      build back to your Web pages will remain in place for the lifetime of the
      site being linked from; this of course means long-term passive traffic and
      search engine optimization benefits without continued spending.

We encourage you to explore all forms of traffic generation and site promotion,
and not to rely solely on the Traffic Link Building System. However we also
strongly believe this model should be an integral part of any Internet marketing or
Website promotion strategy.

         SEO Crash Course - Just So We’re Sure
SEO stands for search engine optimization. You probably already know this,
hence the reason you grabbed this report.

But it pays to be safe so let’s take a quick look at what this acronym is really all
about. SEO is the art and science of identifying the right markets to promote via
Web search, and then helping the search engines rank your sites highly within
their results.

Good SEO involves creating pages and sites that are easily indexed and
reviewed by the special software used by Google and other search engines.
These special software programs are referred to as spiders or robots, and they
literally crawl the entire Web (thousands of links per second) in a never-ending
effort to index and rank all files within the search results listings.

Also, SEO includes generating a large number of quality back links to your
domains and individual pages, as doing so will increase the number of “votes”
the search engines see when they index your sites.

These two areas of SEO are called onsite and offsite SEO respectively. This
report is about offsite SEO, or link generation.

Please see the recommended resources at the end of this report for the link to an
extremely thorough search engine marketing course entitled Lucid SEO. For

now, here is the least you need to understand to succeed with the link building
system you will learn in this e-book:

Keyword Selection

Choosing the right keywords for your site is crucial. Obviously your keywords and
keyword phrases need to be targeted and descriptive, but you also want to select
a number of phrases that are not being used by all the competition.

Online, as elsewhere, most people go for the low hanging fruit. Most of your
competitors will be trying hard to get traffic using the simplest, most obvious
keywords that come to mind.

The trouble is, this usually means thousands of people are optimizing for the
same search terms. What you need to do is find good keywords that are being
ignored by the masses.

For instance, the key term “learn HTML” is wildly competitive. On the other hand
“learn basic HTML” and “how to learn HTML” are much less competitive, while
still being queried by many people every month.

To learn more about doing some basic keyword research I suggest you
download my complete Niche Research report.

Keyword Usage Onsite

You’ve probably heard that your site, in order to be search engine friendly, needs
to have a solid keyword density and properly optimized tags. This is true, but
none of these elements are as important as the back linking strategies and
tactics you’ll learn in this report.

Here’s your crash course for making your sites search engine happy:

Good Title Tag Your HTML Title tag for every page needs to be your top keyword
phrase(s). It’s ok to use two or three keyword phrases and separate these with
the | pipe character.

Keep your title short and to the point. If your site is about Harv Eker product
reviews your title needs to be simply <TITLE>Harv Eker | Harv Eker Product

Correct Use Of Heading Tags Most of us use <H1> tags to create big, bold
headlines for our sales pages. This is great, but you also need to understand that
search engine spiders read anything between <H1>. <H2>, etc. as important
keyword content; it’s a good idea to add one or more of your top keyword
phrases here.

Smart Keyword Density Be sure your main keywords are used often but naturally
within your content. Should you use a 2% keyword density, 5%, or what? I have
no idea and this has never stopped me from nailing top search engine rankings
virtually at will.

If you want to study keyword density that’s great, but for now the least you should
know is to be sure and include your keywords within your page content. Be sure
not to “stuff” your pages with ridiculous, unnatural use of any terms as doing so
could get you penalized by Google and other engines.

Take good care of these basics and you can literally spend the rest of your
time building the right kinds of back links.
Optimal Link Structure

Any form link back to your site is a good link. But whenever possible you should
get keyword anchored links instead of straight URL links.

A “straight URL” looks like this…


A keyword-anchored link to the same page looks like this…

Learn Website Creation

Be sure to refer back to the list of keywords you have chosen for your site when
building links with the following techniques. For image links you can use the alt=
and title= tags to insert your keyword phrases. For best results you should use a
variety of backlink text, as this appears much more natural to the search robots,
and will therefore bring better results.

Linking From Relevant Content

The notion that getting links from unrelated pages will somehow harm your
search engine rankings is a myth. A link from an unrelated site will still help you.

But a link to your site from a page that has content related to yours is even
better. Bear this in mind as you follow along with the rest of this report and begin
building your backlink network.

Practice Deep Linking

Deep linking is the act of creating links that point not only to your domain home
page, but also to your sub pages and individual blog posts. Doing this will create
more search bot activity, enhance your overall PR, and ultimately result in better
search engine rankings for your individual pages and your main domain.

Dofollow And Nofollow

In an effort to fight link spam, many sites have initiated the nofollow link relation.
This attribute prevents search engines from following links away from a site to
the poster’s pages.

Clearly no SEO benefits will be derived if search spiders do not follow your links.
But here are a couple of interesting considerations:

Sometimes search engines ignore the nofollow tag. And sometimes a site will
say they use nofollow when in fact this isn’t the case.

The resources listed in this report have all been verified as dofollow
opportunities, regardless of what you may have heard or read elsewhere. In
other words, at the time of this writing, all the sites and resources we list are
places that allow search bots to follow your links back to you.

To locate dofollow resources on your own, you can visit tech forums, read a site’s
terms of use, or just download this nifty Firefox extension that handles everything
for you.

The NoDoFollow tool for the Firefox browser will show you the dofollow or
nofollow relations of every link on every page you view. Download this extremely
handy device here.

Page Rank (PR) And Back Links

Google PR is a baseline measurement Google uses to assign relative
importance to an individual Web page. This is entirely different than a page’s
search engine position.

In general, links from higher PR sites hold more “weight”. It’s also apparent that
sub-pages from a main domain with a high PR are viewed as more valuable by
search engines than sub-pages of lower PR sites.

So it’s smart to seek out high PR pages and domains for your link building

However, our testing has indicated that a properly optimized anchor tag on a low
PR page can actually have better results than a poorly anchored link from a high
PR site in terms of actual search results position. It’s possible the value of
Google PR is diminishing slightly due to the massive increase in the number of
pages currently online.

It Begins With Internal Links

This report is primarily about backlink generation but we would be remiss if we
didn’t include a brief discussion on the importance of your internal links before
moving on to the sections on back linking.

The first links you create are often on the very site you wish to promote. A lot of
people don’t think about this when they get ready to launch their link building

Your menu and any other page-to-page links you have on your site will help
search spiders crawl your domain and can affect the way your pages are
indexed. While these are not technically back links, they still “count” in terms of

You should use your keyword phrases when creating your menu and other
internal links on your site. For instance, instead of a “Home” link on your main
menu use an anchor tag that reflects the title tag of your main index page.
So if your site is about prepaid wireless your home page link might say “Prepaid
Wireless”. And remember if your menu uses image buttons you can simply use
the title and alt attribute in your link code to add the right keyword phrases.

Using Sitemaps

In very simplified terms, a sitemap is a Web page or XML file that contains links
to all the pages on your entire site. If we wanted to get technical we could say:

A sitemap (lowercase s) is literally a navigational aid for human visitors. While a
Sitemap (capital S) is a tool used by Google and other engines for better
indexing your sites.

For purposes of this section we’re going to treat the term sitemap as adequate
for both purposes, while focusing on the value of internal link generation and
SEO benefits.

The thing is, whether an HTML page or XML file a sitemap provides a sort of hub
for the search engine spiders to easily crawl out to all the other pages on your
domain; this of course gets your pages indexed and ranked more quickly.

You can create one of these yourself with an HTML editor, upload it to your site,
and place a visible link to it on your home page. Or you can use one of many
sitemap generators to create this utility for you.

To learn more about sitemaps and how they can help your SEO efforts check out
the Google Webmaster Tools article here.

There’s a lot more you can learn about SEO in general, but this section has
everything you need for a basic understanding. If you’d like to delve into some
slightly more advanced SEO strategy see the Recommended Resources section
of this e-book.

                   A Word About Outsourcing
The tactics provided in this e-book are extremely important to a successful
search engine marketing campaign. However, this stuff is also very time

You can totally opt to do all this work yourself if you are on a limited budget. But
it’s a great idea to outsource as much of your link building work as possible.

If you choose to outsource, or hire others to do the “labor” for you, you should
apply the knowledge in this report to provide your employees with the proper link
and anchor tag format. You may also want to formulate your overall strategy and
provide your employees or hired help with specific instructions based on this

At its best, outsourcing allows you to create the master plan and pay others to do
all the legwork for you. This approach will free you up to run your business while
the important task of link building is being handled for you in the background.

          Objective, Strategy, Goals And Tactics
Here’s the overview of what we’re about to cover in terms of primary objective,
strategy used, measurable goals, and hands-on tactics.

Objective: To improve your search engine results and organic traffic flow.

Strategy: Generation of multiple, quality back links.

Goals: Vary among individuals but 1,000 links is a good baseline for new sites.

Tactics: Multiple, specific tactics will be provided for meeting your objective.

So let’s get started…

NOTE: We have placed a Formula Summary with all the action steps at the end
of this e-book. You can refer to it at any time to get the big picture in a
condensed format.

          Traffic Link Building System In Action
Now that we have all of the pre-requisite info covered it’s time to jump right into
the Traffic Link Building System. From this point forward we won’t be stopping
to talk philosophy or make observations on general Internet marketing strategies.

The rest of this report is 100% hardcore link building. Follow it to the letter
and watch your rankings improve!

              Step One: Directory Submissions
In the last couple of years there have been numerous controversial discussions
as to whether or not directory submissions will help or harm your search engine
rankings. Some people feel they have been “slapped” or penalized by Google for
using these services.

But the truth is Google and other search engines appreciate directory links. As
long as you have a quality Website and are not buying links from reciprocal
linking farms, directories are a great way to boost your linking campaign.

There are thousands of directories online with more emerging daily. While these
may not be a good source of direct traffic they will bring search spiders and bots
to your site, and the directories with higher PR and/or good search engine
position will have a solid impact on your search engine rankings.

                        LINK BUILDING ACTION STEP:

Whenever we launch a new Website the first thing we do is outsource the
generation of anywhere from 200 to 1,000 directory back links. This is an
inexpensive, hands-off way to get your link campaign rolling very quickly.

Choose one or more of the directories below and purchase at least 200 directory
submissions for your site. This can be done for as little as 10 bucks at the time of
this writing.

Here are the 3 manual directory submission services we use and recommend:

Manual Directory Submission Service #1
(When using this service ask for Afzal and tell him Tim Whiston sent you)

Manual Directory Submission Service #2

Manual Directory Submission Service #3

After purchasing a submission package you will be asked to provide the following

        1. URL to be linked to.
        2. Link Title(s). Be sure to use good keyword phrases here.
        3. Keywords, Descriptions, and Category Info. This info will have an
           effect on how relevant each back link appears to Google and other
           search engines that follow your links from directory sites.

Caution: Avoid link-building services that offer to plug your sites into a vast
network of reciprocal link portals. Most of the time these programs are viewed as
link farms, and participation can get you dropped right out of the Google index.

Real link directories, such as those used by the services recommended above,
are a valid method of site promotion. These portals provide quality, one-way links
from relevant categories to appropriate Web properties.

Recommended Directory Submission Software

The first thing you need to understand is that almost all fully automatic
submission devices are bunk. Because the Web is constantly changing it’s rare
that a link submission software is updated enough to really get your links out to
their target directories, and in many cases these tools are link spam devices
used to blast submissions out to sites that don’t want them.

For best results and to avoid the hassle and drama often associated with these
tools we recommend the Directory Submitter created by SEO expert Brad Callen.
This software works great and does so in an ethical manner. Your links will be
added to multiple, quality directories that actually want your submissions.

You can download either the free or Gold version of this software here. It installs
to your machine with a few clicks, and then you’re ready to proceed with your first

Directory Submitter is a semi-automatic tool. Here’s how the process works:

   1.   You set up a Website project by entering the URL, title, keywords, etc.
   2.   You manually click to each directory using the forward arrow.
   3.   All directory submission forms are automatically filled in for you.
   4.   You manually verify and finalize each submission.

While not fully automatic, this process will save you considerable time because
you don’t need to type into each form or navigate via browser from directory to
directory. You can view a detailed video tutorial on using the Directory Submitter
by clicking here.

Get The Ball Rolling With Local And Regional Directory Sites

These days just about every city, region, and state has some form of online
presence. In most cases these portals will have feeds from local and regional
news stations, resources provided by nearby Chamber of Commerce chapters,
advertisements for local businesses, and some sort of online community for local
residents like a forum, blog network, or a full-blown Web 2.0 networking site!

Municipalities, state governments, and townships understand the value of an
interactive Web presence as more households go online each year. And almost
every one of these local or regional Web portals includes a free links directory!

Typically these sites have good PR and are considered high quality by Google
and other search engines. And most of the time adding a link is free for local
businesses and organizations.

Tim lives in a rural area of northeastern Tennessee and even the small cities
near him have Web portals. Here’s a screenshot:

Find the local and regional directory sites appropriate for your location and add
your link. These sites are usually promoted in your local newspaper and evening
newscast. This is a super easy way to get a free, quality, permanent backlink.

               Step Two: Optimizing Your Blog
If you don’t already have a blog on your domain you should correct this
immediately. There are many uses and benefits of a blog, but the link building
advantages alone make blogging a must for any Website.

We recommend using the free WordPress blogging software. You can download
this for free here and follow the very simple instructions to have your blog
installed and online in five minutes.

Also if your Web host gives you a Cpanel interface you can click on the
Fantastico icon seen below to install your WordPress blog with just a few clicks.
Just login to Cpanel and look for this button:

Once your blog is installed you’ll need to make three quick and easy
modifications to help you create lots of search engine friendly back links. These
mods are:

   1. Change your permalink structure so your internal blog links are all
      keyword rich and search engine friendly.
   2. Add a large list of RSS update services to your blog software so every
      time you make a new post you’ll be creating hundreds of new backlinks.
   3. Add a Google sitemap to your blog.

Follow the instructions below to optimize your blog for the best possible link
generation results.

Changing Your Permalink Structure

Login to your WordPress blog admin area and find the ‘Settings’ link in the upper
right corner. Click this, and then find ‘Permalinks’ in the submenu that appears in
the top center of your screen.

You will then be taken to the permalinks settings page. Your blog’s permalinks
are the new page URLs created when you add a new blog post or entry. These
links are generated by a database and by default look like this:


This is a very poor link structure in SEO terms, so you’ll need to modify the
settings to enable your blog to create keyword rich links for al your new posts.

You do this by ticking the button next to ‘Custom Structure’ on the permalinks
settings page and entering this formula:


Here is a screenshot to clarify this step:

Now by setting up keyword appropriate categories and giving each new post a
keyword rich name you’ll be building loads of search engine friendly internal links
when you add content to your blog. The above permalink settings will cause new
posts to appear as follows:


So a blog about herb gardens would generate links like this:

Not only is this important for making your blog posts and pages search engine
friendly it’s crucial for creating the best results with backlinks built through RSS.

Optimizing Your RSS Update Service

WordPress blogs are pre-configured to submit all new posts to multiple RSS
directories. What this means in non-technical terms is that each time you enter a
new blog post an excerpt of your content along with a backlink will be submitted
to any RSS directories or Update Services you have entered into WordPress.

So by properly configuring your blog and posting often you will be creating
hundreds of new backlinks on a regular basis. And since your blog will be
linked to other pages on your domain this will result in more search spider
activity and better overall search engine ranking for your domain.

Login to WordPress and click the ‘Settings’ link. Then click the ‘Writing’ link on
the left side of the submenu.

Doing this will bring you to an options menu. Scroll to the bottom of this page and
find the Update Services box as shown below:

This box is where you enter the URLs to the RSS directories you wish to “ping”
when you make new posts. By ping, we simply mean you’ll be sending out a
backlink to the individual post or page you add to your blog.

We have provided 77 excellent update services below. Just copy this list and
paste it into the Update Services box in your WordPress admin area:




Once you have this list pasted into your blog, be sure to click the ‘Save Changes’
button. From here forward, each time you make a new post you’ll be creating
backlinks from the RSS directories used by all 77 of these services; this amounts
to hundreds of back links with each new post!

Adding A Google Sitemap To Your Blog

Adding an xml Sitemap to your blog is another quick and easy way to help your
blog posts and outbound links get spidered by the search engines. To do this,
download the free Sitemap plugin here and follow the simple instructions for
uploading and activating it.

Once this plugin is added, make a new post. Then click ‘Settings’, and afterwards
click the ‘Sitemap’ option.

Once you are on the Sitemap settings page, click the ‘Rebuild Sitemap’ button.
This will integrate a Google friendly Sitemap to your blog that will make it easier
for the search spiders to crawl, index, and rank your posts and pages.

For a very in-depth tutorial on installing, customizing, and using your new blog
software refer to the Website Creation Course link in the recommended
resources section of this e-book.

                         LINK BUILDING ACTION STEP:

If you don’t already have a blog on your domain download and install WordPress
right away. Then be sure to follow the above steps for:

   1. Customizing your permalink structure.
   2. Adding our 77 recommended Update Services to your ping list.
   3. Integrating a Google Sitemap into your blog.

Finally be sure to post often! The more entries you make, the more often your
ping utility will generate new backlinks from the RSS directories we provided.

Using Internal Blog Links To Increase Spider Activity

The WordPress blog templates are designed to be very search engine friendly.
So once you have a few links pointing back to your blog the search spiders and
robots will have a “field day” cruising through your content.

One easy way to get your entire blog spidered even more effectively is to use
internal post links to help direct the search spiders. This is a simple matter of
placing a link in one post that leads to a previous post; you can do this often by
simply referring to one relevant post within the context of another.

Here’s a quick visual example. Note this first blog post with a simple reference to
a previous post; the reference is a hyperlink back to the first post.

The words “playing the victim” above link out to another post on the same blog:

This very simple tactic will help you direct the search spiders to more of your blog
posts and pages, thus resulting in a more thorough indexing and potentially
better rankings for your site.

              Step Three: Additional RSS Links
Now that you have a basically optimized blog you can take things to the next
level with a few advanced RSS link-building steps. The three simple tactics in this
section can create tremendous results in your search engine rankings within
record time.

Submit Em Now

We’ve created amazing results with a free piece of software called Submit Em
Now. This product installs into your Firefox browser and then allows you to
submit your blog link and RSS feed to several hundred directories in semi-
automatic mode.

If you don’t use Firefox you should download it anyway just so you can
take advantage of the Submit Em Now tool.

      Update: Version 2.0 of Submit Em Now is a standard link directory
      submitter. Previous versions were designed specifically for RSS feed

      We have learned from the software developers that the upcoming
      version 3.0 will again contain RSS feed submissions. Until then we
      recommend users download the older version of the tool in
      order to take advantage of the RSS submission services; our tutorial
      is based on the original RSS submission device.

      For readers who would like to use the standard link submitter
      instead, you can download version 2.0 of Submit Em Now here.

Click here to download the original version of the Submit Em Now software,
which was designed specifically for RSS feed submission.

Click here to download Firefox.

Once you have Firefox on your machine you can run the Submit Em Now
installation wizard. Once installed, it takes around 1.5 hours to run through the
complete submission process, but you can stop any time and save your

We have seen this submission tool take blogs from PR0 to PR4 in just two
weeks. We have also seen domains jump to the top of Google in a matter of days
after being submitted using this software.

                        LINK BUILDING ACTION STEP:

Download and install Submit Em Now. Then follow the instructions below to
create a blog profile and proceed through the submission process.

Once installed, Submit Em Now will appear as a toolbar on your Firefox browser
screen. You’ll see this in the upper left corner of your window with Firefox open:

To get started simply click on the ‘Project’ button above, and select ‘New’ from
the resulting dropdown menu. This will open your project form and allow you to
enter the fields to be submitted to the directory list.

While most of these form fields are self-explanatory we have included a brief
summary below. Be sure to enter all your data before clicking OK.

URL: This is the main index page for your blog.

RSS URL: This is the URL for your blog’s RSS feed. By default, WordPress gives
you a couple of options. Your standard RSS URLS will be:


The /feed version is slightly more updated, but use whichever you prefer.

Title: This will be your main link submission title. Be sure you use a good
keyword anchor here.

Description: Enter a relevant description for your blog.

Links Page: Some directories require reciprocation. If you choose to comply
enter the page where your return links will be posted.

Keywords: Enter appropriate keywords to describe your blog.

Categories: Enter the categories your listing might fit into. This, along with
description and keywords, will help define the relevance of the back link for the
search engine spiders.

Blog Language: Enter the language for your blog.

In addition to this info, you should also click on the ‘Contact Info’ tab and enter
your name & email, and select a username and password. This data will be used
to set up accounts for you at directories that require membership prior to

Once you have saved a project, just click on the ‘Projects’ link and select ‘Open’
to begin submission. You will be taken to the first directory at this time.

Submit Em Now is semi-automated. This means you will be able to progress
through the directories by simply clicking the ‘Next URL’ button, and when you
arrive on a new submissions page the software will instantly fill out the
submission forms for you.

But you will need to manually click the submit button at each site to verify your
action. Also, a few of the directories will ask that you verify your email address
before they display your link.

Because this process takes a little while, you may want to outsource your Submit
Em Now projects. Whether you do this yourself or spend a little cash on help,
your time/money will be well invested.

Claim Your Blog At Technorati

Technorati is a blog search engine, RSS directory, and even a social site for
bloggers. We’ll be exploring them as a means to get solid back links for your

                        LINK BUILDING ACTION STEP:

Join Technorati now and follow the simple instructions below for making your first
blog claim. This is a must for any blogger so be sure you take action now.

Once you have registered your account, login and find your username
hyperlinked in the dark green menu bar at the top of the page. Next to the
username you’ll see [Edit].

Click on this edit link. When this forwards you to your main profile page, find and
click on the ‘Blogs’ link in the submenu under the heading ‘My Account’.

From here you will see the blog claim form:

Enter the URL for your blog in the allotted space and click the ‘Begin Claim’
button. You’ll be given a couple of options on how to proceed; choose the ‘Quick
Claim’ option and enter your WordPress blog username and password.

Technorati will then verify your blog by logging in remotely one time. After this,
your blog will be entered into their directory with a back link, plus your RSS feed
will be permanently plugged into their system to create a new back link each time
you post.

You’ll be given the chance to enter your tags, or relevant keywords, and a
description as well. Go ahead and do this before moving on.

Add Your Blogs To The MyBlogLog Directory

The Yahoo owned MyBlogLog directory is another great resource for plugging
your links and RSS feeds into. This is a Web 2.0 social media program, but again
we’ll only be focusing on the backlink value in this report.

                         LINK BUILDING ACTION STEP:

Register your MyBlogLog profile here, and then follow the steps below for adding
your blog links into their system. You can come back later to complete your
profile if you wish to take advantage of the Web 2.0 features this program offers.

Once you have registered, verified, and logged into your account just find and
click the ‘add website’ link. You’ll then be taken to this form:

Be sure the blog name you enter is your keyword rich link title. Also fill in the
description as it helps with backlink relevance.

URL should be self-explanatory, and URL Display Name is simply the blog profile
link you will be given by the MyBlogLog directory.

Once your link is entered you may add tags and keywords to your blog profile.
This program even allows you to add an image thumbnail and other details if you

One nice thing about your new blog profile is that you can display the link
publicly. Viewers don’t need to be logged in, or even members of MyBlogLog to
see your profile with the backlinks pointing back to your blog.

In terms of link building, this means search engine spiders can follow the
back links from your main profile from anywhere else online. You can and
should link to your MyBlogLog profile from the your blog and the bookmarking
sites we give you in the next section.

   Step Four: Selected Social Bookmarking Sites
This is not an e-book about Web 2.0 or social media. We’re not going to tell you
that social sites will forever change the world because we’re not yet sure
ourselves if this is the case.

Here’s the deal…

At this time we leverage a handful of selected social bookmarking sites for
their SEO and link generation benefits.

So we’re not even going to “go there” on the whole Web 2.0 and social media
traffic thing. This section is about using social bookmarking sites to create quality
links for your Web pages and thus improve your search engine rankings.

You don’t need to download any “blasting software” for sending your bookmarks
to thousands of sites at once. In fact doing so is lame and inconsiderate.

There are many bookmarking portals that are specific to a theme. It’s poor
manners to blast links for your cell phone site to a portal dedicated to global
warming, for instance. So please be courteous and refrain from link spamming.

Bookmarking sites are listed here as step four because this is a super simple
method of instantly creating good back links. You can outsource mass
submissions if you want, but we recommend manually adding your back links to
a few quality services, whether you do so yourself or pay an employee to do it for

                          LINK BUILDING ACTION STEP:

Join the three bookmarking sites below, listed in order of relative value. Then,
following the tutorial you’ll find after this yellow table, add backlinks for all of your
Web pages and blog posts to each service.




Each time you add a new site, page, or blog post to the Web be sure to link
to it from these services.

You are certainly free to join even more services if you want. But the list above
will very quickly get your pages and blog posts indexed and provide a boost for
your search engine rankings.

How To Use These Recommended Bookmarking Services

First of all, these sites are membership programs so you’ll need to quickly
register an account and then validate your email address. Once this is done you
can login and start adding links.

There are actually multiple uses for these services. Many of them allow you to
set up a member profile, join groups, etc. But we’ll be focusing solely on their use
as quality link generators.

You can either login to each program individually to manually add your links (not
recommended), or you can leverage the semi-automated tools each service
provides. We recommend you take advantage of the tools provided, as they will
make the task of link building much faster and easier.

Each of the bookmarking services we recommend will provide you with toolbars,
browser bookmark buttons, and more. These utilities install safely and
seamlessly onto your computer and allow you to insert your back links into each
bookmarking service with the click of a button.

The following screen capture tutorial will walk you through the process of adding
two of the bookmarking tools provided by FURL to your machine. The basic
process is pretty much the same with all other services.

Adding The FURL Bookmarking Tools To Your Computer

The first thing you’ll do is login to your FURL account:

Once you are inside your FURL member’s area, look to the top menu bar. It’s
big and orange; you can’t miss it.

Find the ‘Tools’ link as shown below:

Clicking the Tools link will drop down a menu box with options for acquiring your
push-button bookmarking utilities.

Click on the Install Furl Tools option:

You will then see a page where you can add a Furl button to your browser’s
bookmark function. Simply right click on the button image and choose ‘Add To

Your computer will ask if you’re sure you want to do this. The Furl button is safe
so go ahead and proceed.

Note: You’ll see the green arrow button on the Furl button installation page. Click
on that to be taken to the Furl toolbar if you’d like; the toolbar works very much
the same as the bookmarking button once it’s installed.

The button will install immediately after you accept. And from here forward any
time you’d like create backlinks from the Furl site all you need to do is follow the
steps below:

Using The Furl Button To Easily Generate Quality Back Links

Once you have your Furl button installed you’ll find creating your links extremely
simple. Just follow the procedure below for every Web page and blog post you’d
like to link to.

First, open the page you want to build links to in your Web browser. In the
example below I have entered http://net-10-phones.com into my address bar.

Once your target page is in your browser window, open your bookmarks display
by clicking the Favorites or Bookmarks link/icon on your browser toolbar. Then
find and click the Furl it button you installed in the previous section.

See screenshot on the next page for clarification.

Clicking this button will bring up a small pop window that allows you to enter the
details of your backlink:

Below is an itemized list of what each form field on the Furl bookmarking form

URL: Obviously this is where you insert the link to the page you are

Title: This is your keyword anchored link title. Be sure to use a good keyword
phrase for this field.

Topics: Select the most appropriate categories for your link. This will affect the
perceived relevance of the link just as if it were added to a directory.

Rating: Be sure to give yourself five stars to encourage other Furl members to
check you out. 

Mark Public: Leave this button ticked to allow your link to be shown publicly.

Mark Read: Don’t worry about this option.

Comments: Insert a blurb for other Furl members if you want.

Clipping: If you highlight a particular section of the page you are bookmarking
before opening the Furl it box, this highlighted portion of Web copy will be shown
in the clipping field.

Keywords: These work like keyword META tags or blog tags. Enter a list of
comma separated, appropriate keywords and keyword phrases in this field.

Once the form is completely filled out, click ‘Save’ and move onto the next page
you wish to link to. Your backlink is now entered into the high PR Furl system.

The other two social bookmarking services we recommend function in almost the
exact same way as FURL. Use the above tutorial as a reference for adding your
links to them as well.

“Nofollow” Nonsense Revealed…

Many bookmarking sites claim to be nofollow programs. But as we mentioned at
the beginning of this e-book this is not always relevant for the following reasons:

   1. Sometimes Google ignores the nofollow command.
   2. Sometimes sites are not telling the whole truth about using the nofollow
      relation to prevent search engines from following backlinks.

One of many examples is the Blink List bookmarking service. This program has a
great bookmarking form complete with flexible tags options and a great vote
(“blink”) system. However Blink List claims to be nofollow, and this is even
verified when we use the NoDoFollow extension tool.

But the truth is revealed when a backlinks check is made using the Google
search engine! We did a standard backlinks search and discovered that in fact
the Googlebot is following links from this allegedly nofollow site!

Here are a few good bookmarking services we found that claim to be nofollow,
but are in fact allowing the search engine spiders to follow and index links posted
through their system:

Blink List



If these bookmarking services are really dofollow backlink opportunities, why
have we not recommended them in the above section? We didn’t give them a full
recommendation because of the potential inconsistency; it’s possible these
services could shift into real nofollow relations in the future.

However we are saying here in this “afterthought” to the main bookmarking
chapter that it may be worthwhile to use the above programs. In fact we have
used all three to generate quality backlinks for a number of sites and blogs.

There has also been some commentary to suggest the Delicious bookmarking
service does not really enforce the nofollow rule as they claim. We have been
unable to verify this through our own research but we wanted to mention it so you
can pursue the matter on your own if you like.

The Advantage Of Using A “Master” Bookmarking Service

As a final (optional) tip in the bookmarking arena, we recommend you use either
Delicious or Magnolia as your “master” bookmarking hub. This is a useful
organizational tactic because the majority of other bookmarking portals and
social media sites are compatible with these two services; so you can easily
import any bookmarks saved via Delicious and Magnolia into virtually any other
bookmarking site you join.

So if you find a hot new bookmarking site that is clearly a dofollow project you
can simply open an account and then import your big list of backlinks from your
master program. In this scenario you are dumping a ton of new SEO backlinks
into your campaign with literally a couple of mouse clicks. 

                   Step Five: Article Marketing
Article marketing is one of the most well known methods of link and traffic
generation. Intermediate marketers will already be aware of this tactic, but we’ll
cover a few things in this section that you may not have read in other reports on
article marketing.

Article Marketing Basics

This report is about building links, not article creation. However we will take just a
moment to clarify the basics of article marketing to put things into the right

Article marketing is the process of creating informative pieces of content on
topics related to your business and publishing this content online. Each time you
write and publish an article, you’ll be sure to include a resource box – much like
an “about the author” blurb – that contains one or more links back to the Web
pages of your choice.

So if your business sells wind chimes, for example, you might write (or hire a pro
to write for you) a series of articles on the history of wind chimes. You would then
submit these articles to newsletter publishers or article directories complete with
your resource boxes and back links.

Article and content directories are sites that allow marketers and authors to
publish their articles for free. These programs then allow Website and newsletter
owners to re-publish articles from the directory, as long as they keep the author
resource box and back links in place.

So you’ll get the benefit of being linked to from the directories, and you’ll get
additional back links when publishers add your articles to their sites, blogs, and
online newsletters. As more of your articles are published across the Web you
could accumulate an impressive network of quality links pointing back to your
sales pages and blog posts.

Articles As A Source Of Direct Traffic

In addition to the SEO backlink benefits of article marketing, you can also create
a good deal of very targeted direct traffic from your resource boxes. A prospect
that reads an entire article and then follows a link to your site because he or she
wants to know even more is a very targeted visitor.

These people are exactly who you want coming to your site! They appreciate
quality content and they have a genuine interest in your niche, and you can
literally bring thousands of them to your opt-in forms and/or order buttons with a
few good articles.

Something else you should understand about article marketing is the value of
sites like Ezine Articles as search engine traffic funnels. Ezine Articles is a top
quality, well-optimized Website, and as such it has thousands of pages ranked
very high in the search results.

Search engine spiders crawl Ezine Articles every day. And each new article you
publish through this service will be posted to the main home page for 24 hours;
this guarantees the spiders will index your article.

By using smart keyword phrases in your article title and body you greatly
enhance the possibility of your article being ranked highly within your target
niche. An obvious advantage of having your Ezine Articles submission turn up in
the top relevant search results is a potential load of direct traffic. And quite often
a keyword rich article posted at Ezine Articles will appear high in the Google
organic search results within 24 – 48 hours of being published.

In theory, you could continue to publish articles with strong keyword density and
get a steady flow of search engine traffic from this work until your primary
Website has been indexed and ranked at the top of the results pages. In fact this
is one of the core premises of the much-hyped “bum marketing” method you may
have heard about.

In closing our discussion of basic article marketing, we’d like to point out two
important things:

   1. Your articles need to contain valuable information about the topic at hand
      and should not be written like blatant sales letters.
   2. A good article does not have to be a literary work of art. Clear, comfortable
      communication is all that’s needed; you don’t need to be an expert writer.

Having said all this, we’re now going to get back on track and focus on article
submissions as vehicles for quality link generation.

Optimizing Your Resource Box Links

Here are some simple things you should do to make the most of your resource
boxes in terms of link generation.

   1. Place two links in each resource box to take maximum advantage of the
      space. The majority of article directories will allow this.
   2. Vary your link text among multiple keyword phrases if you choose to link
      to the same page twice. This way you can get maximum SEO benefit.
   3. The majority of the time you should link to a separate site/page with each
      of your two resource links. Use this opportunity to deep link to individual
      pages and blog posts on your site, as doing so will increase search engine
      spider activity on your domain and improve your rankings.

                         LINK BUILDING ACTION STEP:

Join the following services, or have your employees do so on your behalf.

Ezine Articles This is the best directory online.

ISnare This is a mass distribution service that will submit your articles to the
Web’s top directories aside from Ezine Articles.

As quickly as possible, add 10 good articles with keyword optimized anchor tags
in the resource boxes to the two services above.

Additional Ways To Leverage Article Directories In Your Link Building

FURL Your Author Profile

As soon as you open an Ezine Articles account you’ll be given a free author
profile page. You can check out Tim’s profile page here to get an idea of what
this looks like.

Once you have a few articles added to Ezine Articles, you should bookmark your
main author profile page using FURL and the other social bookmarking services
you have joined. Your author profile contains the links to all your articles, which in
turn of course link back out to your other sites, pages, and posts via the
numerous resource boxes. By bookmarking your author profile you can help the
search engine spiders crawl out to all your Web pages and blog posts very

Of course you could bookmark every individual article you write as well. This is
an easy way to expedite the process of having your article submissions spidered,
which in turn leads to the quick indexing of your sites when your resource links
are followed by the search engine spiders.

Linking From Your Extended Author Bio

Ezine Articles rewards high quality articles by granting the writer Expert status.
One perk that comes with being dubbed Expert is the ability to add an extended
author bio.

You can add a number of business and personal links to this bio, and of course
all your articles are also linked to from here. So there is real incentive to become
an Expert author and therefore gain the opportunity to create even more
backlinks from this site. To view a live example of an extended author bio click

Build Links By Commenting On Other People’s Articles

      Update: In a bizarre display of disregard for their members, Ezine
      Articles has recently decided to make the links from article
      comments nofollow. After some deliberation we decided to include
      this section anyway due to the potentially high value of article
      comments in terms of organic traffic.

      Remember this book is about traffic generation through link building,
      so even if direct SEO benefits are not derived a strong opportunity to
      drive targeted traffic with link generation is worth covering in detail.

Ezine Articles has a great comment feature that allows you to leave input and
feedback on other people’s material. And each time you leave a comment you
get to include a back link.

Find one or more articles on topics related to your business and post valuable
comments. Don’t simply post “nice article” or something transparent, but take a
minute to add a couple of meaningful sentences.

The Ezine Articles editorial team must approve each comment so by adding real
value you increase your odds of getting a published comment and back link.
Click on any article and you’ll see the comment link right under the title.

When you click on the comment link you’ll be taken to this form:

The ‘Name’ field on the above form will be the hypertext for your back link. You
can enter your name or you can insert a keyword appropriate title for the page
you are linking to.

Be aware that while most Ezine Articles editors are easy to get along with, there
are a few who seem to be highly opposed to anyone making money online. Thus
you may occasionally run into an editor who is offended by your use of a good
keyword page title in the ‘Name’ field.

We recommend you save every article you comment on using your browser
favorites utility. Then check back in 2–3 days to see if your comment has been
approved; this will help you get an idea for what sort of titles you can get
approved when you comment in the future.

Another article directory that has a good comment feature is Article Feeder.
Unfortunately this is one of those sites with big potential but a steady flow of
technical problems that interrupt the flow of good ideas.

We can’t guarantee the comments feature will be working at any given time. But
when it is up and running the Article Feeder comment engine is very SEO
friendly, even allowing you to use keyword-anchored titles for all comment links.

This is a solid directory site that only accepts manual article submissions. So
even without the comments feature it’s worthwhile to register an account and
begin adding your articles here. Give it a shot and see how it works for you.

                    Step Six: Squidoo Lenses
Squidoo is a social media authority site. It consists of specifically themed pages,
or lenses, built on a variety of topics.

Some people come directly to Squidoo to research a specific topic. But the
majority of readers find Squidoo lenses when doing a Google or other search on
a particular subject.

Because Squidoo is a very well optimized domain, the individual lenses often
appear on search engine results pages. In many cases, you can get your
Squidoo lens at the top of Google for selected keywords more quickly than you
can get your own domain into a top position.

So Internet marketers use Squidoo as a way to funnel search engine traffic to
their sites. This is achieved primarily by using smart keyword and keyword tag
choices when you construct your lens.

An entire e-book could be written on how to leverage Squidoo for targeted traffic.
In fact you’ll find the link for a very good report on exactly this in the
recommended resources section of this e-book.

As with every other section and chapter herein, we are going to focus solely on
Squidoo as a link generation resource. It’s a high quality site that allows you to
add a multitude of backlinks for free so it should be one of the first steps in your
total link building campaign.

                         LINK BUILDING ACTION STEP:

Join Squidoo and login to the member’s area to create your first lens. Follow the
steps below to plug your links in quickly and easily.

Creating Your Squidoo Lens

A Squidoo lens is an authority page that provides lots of info and details on a
particular topic. Internet marketers create lenses that relate to their business
sites in an effort to build links and drive traffic to their main sales pages.

For space and theme purposes, we want to avoid a long spill about how to set up
and optimize your Squidoo lens, or authority page. But it’s not possible to
proceed without at least a quick overview of what’s involved; setting your lens up
correctly will impact the perceived relevance of any backlinks you add later.
Once you have logged in, click the ‘Create a Lens’ button. This will take you to
the first step in the lens creation process:

Here you’ll want to enter a good keyword phrase describing your Website. You
may even wish to use your main site title tag if possible. It’s best to link from each
lens only to related sites and blogs, so you will likely build a new lens for each
site you want to link to.

Click the ‘Step 2’ button to proceed. On the next page select the “I just want to do
my own thing.” Option and proceed to step 3.

Click ‘Go to Step 3’ and fill out the info on the next form. You’ll want to use good
keywords for your title and lens URL.

Screenshot has been placed on the next page for space purposes.

Once you have entered your info and clicked ‘Go to Step 4’ there will only be one
more step before you can begin adding your backlinks. See the next page for the
step 4 screen shot.

You’ll want to add the best possible keyword tags for the site you’ll be linking to
from this lens. Again this helps support the higher relevancy of your outbound
link, which in turn can improve your search rankings.

Once you click ‘done’ your lens will be ready for content and links. We
recommend you spend a few minutes using the very easy lens editor to add
headlines and content to your lens about the site(s) you will be linking to.

You can start by simply adding an article or two and return later to really optimize
your lens. The main goal for now is getting some relevant content on the page to
support your backlink relevance.

The key to adding text, links, and anything else to your lens is via the Add
Modules option. Find and click on this button:

Squidoo allows you to add a wide range of things to your lens, but we’ll focus
only on the three that are primary to link building. See the screenshot below:

When you click ‘Add Modules’ you’ll be shown a basic list of features you can
place on your lens. The ones circled in red below should be added right away.

The Squidoo lens editor works very much like a visual Web page editor or
content management system. Below we will provide a quick tutorial on adding
your links into each of the three core link building modules.

Squidoo Text Module

The text module is of course the foundation for your entire lens. Good content is
what makes people want to follow any outbound links in the first place. So you’ll
want to post one or two informative, even entertaining articles on your lens prior
to adding your links.

You can insert links directly into your text modules using standard HTML anchor
code. Naturally you’ll want to make sure all your links are anchored with good
keyword text.

There is no limit to the number of links you can add in this manner. However we
recommend you focus on quality content for your lens and avoid setting up a link

Squidoo Links List

It doesn’t get much more straightforward than the Links List module. You can get
instant backlink gratification by simply plugging in as many titles and links as you
want. Click the ‘Edit’ option under your Links List to open the form below:

As you can see from the above screenshot, you simply add your URL, enter a
good keyword optimized title, and then insert a brief but solid description of the
page being linked to. You may add as many links and Links List modules to your
lens as you see fit.

Squidoo RSS Module

Finally, Squidoo will let you plug your blog’s RSS feed directly into your new lens.
This is another easy way of generating continual backlinks for your updated blog

You’ll give your RSS module a title, description, etc. and then you can use the
form shown in the screenshot below to enter the actual feed URL and specific

Just enter your feed URL, specify the number of headlines (new blog posts),
whether or not you want to include a text excerpt with the backlink, and how often
you want the RSS display to update. We recommend allowing the feed to update
as often as possible.

To have a look at a finished Squidoo lens click here. This will give you a
better idea of how this site can be leveraged for promoting your products
and services.

            Step Seven: Online Press Releases
Online press releases, when used correctly, are a fantastic source of Website
traffic and targeted exposure for your business. They are also an incredibly
powerful way to generate loads of quality backlinks very quickly.

The premise of a press release is very simple: You write (or hire a pro to write) a
brief newsworthy article about your business or some aspect of it and submit this
piece to one or more press release submission services for mass distribution.

There are actually multiple types of press release. Many businesses leverage
these services to get their content in front of the online and offline media, and to
enhance their PR (public relations) campaigns. We recommend you look into
various press release applications as they can have a big impact on your
business, but this report will address the Web release format, which is designed
to maximize both static backlinks and RSS submissions for improved SEO.

Without a doubt the best online utility for press releases of any kind is
PRWeb.com. However due to the $200 price tag attached to their optimal Web
release option we have chosen to use another service for our tutorial.

At the time of this writing, WebWire.com offers quality Web release submissions
for $19. The screenshots below will provide more details on using this program to
generate backlinks.

Like many services of this kind, Web Wire is member-driven. So you must
register a free account in order to submit your release.

Once in your member’s area simply click to the release management page where
you will be able to enter your press release details. Web Wire has a nice mini-
tutorial on the same page as the submission form, making the whole process
very easy to understand.

You are required to enter your name and full contact details, including location
and physical address. This is typical of all press release services.

You’ll also be able to select multiple industry categories and keywords. Be sure
to select and enter the most relevant data possible here as these fields will have
an impact on the relevance of your backlink in relation to the page content.

You can place direct URL paths into the body of your release, but may not
use HTML to anchor the links with text. You will also be given the option of
adding related links under your release, and these URLs can be anchored
with your choice of relevant keyword phrases.

Straight URLs you enter into your press release body like this…

Will be displayed on the finished release (and therefore all Web pages the
release ends up on) as follows:

And the Related Links you enter using these forms…

Will appear on the press release and pages that receive your submission as

Your final release will be displayed on the Web Wire home page and partner
networks, and may be picked up by Google News, MSN News, and hundreds of
other news and industry specific portals. Hence this and other press release
services represent an opportunity to significantly increase your backlinks with a
single action.

                        LINK BUILDING ACTION STEP:

Join Web Wire and submit a short Web release about your business. You can
announce a new feature and the way it is received by the marketplace, promote
an upcoming change or new launch, or write a story that ties your product or
service into current news events.

The key is your release must be newsworthy and cannot be a basic article or a
blatant advertisement. You’ll find tips for writing a good release on the Web Wire
site and, as with anything else, you can hire a professional to handle your press
release if you do not feel qualified to tackle it yourself.

     Step Eight: Participate In Online News Sites
Now that we have covered online press release services, it follows that we
should discuss the value of online news sites for generating quality backlinks for
your Website. There are numerous news portals on the Web that allow you to
add your link and the following pages will cover a few of the more effective
resources in terms of link generation.

Digg And Blogatiser

Digg is a very popular member-driven online news portal and Blogatiser is a less
popular clone of the Digg system. Both sites are very social in nature, meaning
stories are added by the public and then voted up, mocked, or ignored by other
members of the community.

Not only do both of these social news sites allow bots to follow links from their
pages back to your site, they also provide you with a relatively easy way of
getting additional search traffic; often posts made at Digg will appear high in the
results of Google and other engines.

Much like Ezine Articles and Squidoo, Digg is a well-optimized domain that gets
a lot of search engine traffic. Thus by applying smart keywords to any posts you
make here you could land your news entry onto the top of the search results
pages; this of course will allow you to funnel traffic indirectly from Google,
through Digg, and ultimately to your own Web page or blog post.

Following is a brief tutorial on using both of these sites. We’ll be using Digg in the
screenshots but both services function the same in terms of user interface.

Once you have joined Digg and/or Blogatiser simply login and find the Submit
New button in the top right corner of the member area:

This will take you to the first step in entering your story. Enter the URL for the
page you want to link to and select the News Article button at bottom left of the
Step 1 form.

See screenshot below.

Click the continue button to be taken to the second and final step of the
submission process:

Be sure to add a great keyword title, as this will be the anchor tag for your link.
This will also be the main keyword phrase the Google bot sees when it spiders
your post. And try to use your main keywords liberally within your story body as
well to improve the odds of the search engine robots ranking your post well on
the main search results pages.

Once you click the Check Spelling button Digg will make sure you don’t have any
misspellings and then ask you to confirm that your story is original and has not
been added to their site before. Once you confirm the originality of your piece it
will go live immediately.

Next to each post will appear the Digg This button. This tool allows other
members to “vote” for your story. It is unclear as to whether a high number of
votes is in any way relevant to search spiders, but it will certainly entice more
views and perhaps more direct traffic for your site.

Caution: Items submitted at Digg and Blogatiser need to be newsworthy or at
the very least highly interesting. You don’t need to add stories that pertain to
CNN headlines, but your item must be of a real interest to others or you’ll be
flamed by the locals. You can certainly post work at home type stories, just be
aware you may be ignored unless you have a way of driving friendly traffic to
your post, such as an opt-in mailing list.

Leverage Your Profile Option

Digg also allows you to set up a profile with your photo and some basic personal
info. You can plug your Website links into this profile.

Since your profile will appear next to each story you post, there is a chance other
users will check you out and end up following the links back to you. If you post
good stories (or just post often) this could result in some decent organic traffic.

We recommend you add a picture and at least some data to any online profile
you set up. Testing has shown profiles (anywhere online!) that use only the
default image receive far fewer views from other users than profiles with original
photos and personal information. This is easy enough to understand: when
people see a profile with a real picture, date of birth, and so on they get the
sense of the real person behind it and are far more likely to take an interest.

Another Social News Portal: NewsVine.com

News Vine is another social media news site. Like Digg and Blogatiser this
service is member-driven, but News Vine is a bit more sophisticated for a variety
of reasons.

You can also register a column profile at News Vine and add backlinks to your
sites within your column settings. At News Vine when you submit news items
your profile will always be displayed next to the post, so other users and search
engine spiders visiting the latest entries have an opportunity to scope out your
profile and follow your links from News Vine back to your Web pages and blog

You can add stories to News Vine by contributing standard articles or by
Seeding. If you want to add an article just click the appropriate link and enter
your title and body. Seeding is a very easy way of dropping links to stories into
the News Vine system and adding a few notes, or comments.

Unfortunately it is against the News vine Code of Honor to write articles or seed
links to sites you own. In terms of traffic generation you’ll have to rely on people
following your profile links. For SEO purposes you could simply set up a column
and enter your backlinks; whether you ever use the service after that is irrelevant
as your links will be on the site and can be followed by search robots.

A Gray Area

The News Vine Code of Honor is very specific. It states you cannot use articles
or seed linking to promote your own sites.

However it does not say anything about seeding and adding articles to promote
other people’s sites. Therefore it would not technically be a breach of the rules
for you and another marketer to seed each other’s links and submit articles on
one another’s sites.

If you decide to give this a try, please respect the structure of News Vine. This
tactic will only work if both you and your partner have sites that can somehow be
tied into recent news events or be written about in a way that creates a
newsworthy story.

Participating At News Forums

Many online news portals have forums, or discussion boards where you can
register an account and join the conversation about recent stories. Forums are
not real time chat, but rather message boards where users start discussions and
respond to one another by posting static comments.

Here’s what a forum discussion thread looks like:

To post you simply fill in a form with message title and body (much like filling out
an email) and click submit. And while not shown above because most users don’t
take advantage, you can leave a link in your forum signature.

In your forum profile you can specify (in addition to your name and personal info)
the signature you’d like added to each post you make. Just add a line or two with

your name and a common close like “Have a nice day” or “Sincerely”, etc. and
then include a keyword anchored link back to your site.

NOTE: Be sure not to use hyped-up text for your link, and be certain any
comments you leave in a forum are of real value. You’ll be ridiculed and deleted
if it becomes obvious you’re only there to drop your links.
Two good news forums you can leverage are ABC News and USA Today. You
can join for free and then just jump in on the discussions that interest you.

                        LINK BUILDING ACTION STEP:

Join any of the news sites in the above section that you feel would be relevant to
your link building campaign and add your backlinks. If you’re not comfortable
using these services at this time just move on and return to this step in the future
when it is appropriate to do so.

            Step Nine: Posting Blog Comments
An easy, effective way to get backlinks from highly relevant sites is to post your
comments on blogs within your niche. Each time you enter a new comment you
are allowed to place your URL into the comment form, and the text you add to
the Name field will be your anchor text.

Some blog owners will hold your comments in moderation until they can
manually approve them, and other bloggers allow all comments to immediately
go live. On this note, some blog owners are upset by the use of good keyword
title tags placed into the Name field; these folks are offended by your efforts to
promote your site and may not approve your comment.

You’ll have to decide whether to use your name or a good keyword phrase when
leaving comments. We go with the keyword phrase, and any blogger who gets
upset is placed on the list of scarcity-minded goobers to be avoided in the future.

IMPORTANT: Post Valid Comments Only

It’s critical to recognize the need for validity and value when adding your
comments to a blog. Do not, for any reason, drop a generic one-liner into the
comment box and submit this solely for the purpose of getting a backlink from the
blog. You’ve surely seen this many times before.

As a professional entrepreneur it is your responsibility to protect the integrity of
the systems that allow us to promote our value to the masses. And the
proliferation of garbage comments and link spam pose a real threat to our ability
to exercise strong SEO measures (see below for more info).

So please, above all, be sure the comment you add to any blog is relevant to the
article and of a quality nature. You’ll see this theme reiterated in the following
sections because it is an absolutely critical fundamental.

Regarding NoFollow Blogs

When blogging first became popular in the mainstream Internet marketing
community a few years ago, blog commenting was part of almost everyone’s
SEO strategy. Anyone could get loads of backlinks just by joining a few
discussions and leaving thoughtful comments on articles they read.

But, like everything else online the party was crashed by a relatively small
number of shortsighted, spastic individuals who abused the opportunity. People
began using software to blast cookie-cutter comments out to thousands of blogs
at once.

Clearly these folks were not reading the blogs and certainly were not leaving
valuable comments. Instead they were auto-submitting things like “nice blog now
come and check out my site at {link here}”.

This kind of conduct is outrageously juvenile! It’s a slap in the blog
owner’s face, and a waste of bandwidth and time for all involved.

Due to this blatant comment spam, the nofollow relation was born. This is a
simple tag site owners can use to tell the Google bot not to follow links away from
their site; hence the commenter would get no SEO value for his or her link spam

As a result, for quite some time blog comments became an obsolete method of
link generation. However we are now seeing a resurgence of this method
because many blog owners are intentionally allowing comment links to be
followed from their blogs back to the poster’s pages.

In fact WordPress has released a great dofollow plugin blog owners can use to
instantly remove the nofollow rules from their Web logs. And often bloggers who
use this plugin will place the tagline “We Do Follow” in their sidebar like this:

Of course many blogs that allow links to be followed don’t post the above tagline.
So how can you identify which blogs are worth your time in terms of SEO?

You can use one or both of the software tools recommended below.

NoDoFollow FireFox Extension

In the introductory section of this report we mentioned a resource called
NoDoFollow. This is a FireFox extension you can download and use with your
FireFox browser to instantly see which links on a page are nofollow and which
links the search spiders can follow.

Download this great tool here. Be sure to access the download using FireFox so
it can immediately install on your machine.

Once you have this software added to your Firefox browser you need only
navigate to the page of your choice and check the follow rules being used. Do
this by right clicking anywhere on your screen (don’t right click over a link or
image as this will bring up a different options menu) and selecting NoDoFollow
from the pop-up menu.

The software will then highlight every link on the page, using a color code system
to define links that are nofollow and links that are dofollow. It doesn’t get much
simpler: pink links are nofollow and purple links can be followed by Google and

Using the NoDoFollow extension on the blog above, we learn that search bots
and spiders will in fact follow these comment links. Hence posting comments at
this blog would help with your overall SEO campaign.

Of course you can use this groovy plugin on bookmarking services, forums, and
other sites to determine if they are useful for your SEO link building efforts.

Short List Of Blogs You Can Definitely Comment On

Here are a few blogs that use dofollow rules, and that welcome valid comments.

Entrepreneur Blog

Law Of Attraction Blog

Internet Marketing Review Blog

Lucid Marketing Blog

Web Design Tips Blog

Comment Kahuna Software

Jason Potash’s Comment Kahuna software will automatically find “dofollow”
blogs for you. In fact Comment Kahuna will locate blogs that are targeted to your
specific niche and that meet your preferred PR (Google Page Rank)!

You simply enter your keywords into the application search bar, select the
number of results you want, choose the minimum PR for each blog, and submit.
This software will save you loads of time and help you build a ton of quality links.

IMPORTANT CAVEAT – PLEASE READ: The Comment Kahuna software was
designed to be a semi-automatic comment submissions tool. This powerful
resource can be used to further your efforts and to add value to other people’s
blogs, or it can be used as a link-spamming device. We do not endorse the use
of Comment Kahuna for the mass distribution of cookie-cutter, meaningless
comments, and we implore you to use the tool only in the mature, positive
manner that we demonstrate!

In essence, it’s bad ethics to use this software to place the same generic
comment on a ton of different blogs. You should look at each blog and post a
unique, relevant comment.

With this in mind, below is a quick tutorial on using Comment Kahuna to explode
your backlinks by commenting on quality blog sites. The first step is to download
the software (totally free) and use the install wizard to add it to your desktop.

Once you have the software setup, open the application and you’ll see the main
interface window:

The first thing you’ll want to do is set up a blog profile. This allows Comment
Kahuna to save your Name/Title, URL, and other info just like the Submit Em
Now tool from an earlier step. You can save multiple profiles and use the
software to automatically fill in your base details on each comment form you
navigate to.

To start your first profile, find and click the Profile icon in the top center of the

This will bring up your profile management form, which is shown below.

Here is an explanation of how to fill out the above profile form:

In the box next to the ‘Create’ button you’ll enter the name for your profile. This is
for your personal organizational purposes.

Also note the dropdown menu next to ‘Select Profile’. This will be used to select a
particular profile name later when you want to edit an existing profile.

Name: This will be the anchor text for your backlinks. You can use your personal
name, business name, or a descriptive keyword title. We use keyword titles on all
blog comments but you are free to make this choice on your own.

Email: This will not be made public, but you are required to enter a valid email
address for accountability purposes. The idea is a spammer won’t want his or her
contact info in the hands of a victim.

URL: Enter the Web address of your target site or page here.

Comment: We recommend that you do not save any data into this field! Instead,
we urge you to enter your unique, valuable comments manually on each blog.

When you have a profile saved you can begin the process of building links. And
you’ll be able to post your backlinks onto blogs that are highly relevant to the
content of your site by using the Comment Kahuna search utility.

For example if you are promoting an affiliate program or information product
related to V.O.I.P. services like Vonage or Comcast, you could enter “voip
service” into the keyword phrase field in the top left corner of the interface and
click the ‘Search’ button.

In addition to keywords you can specify the minimum acceptable Page Rank for
the blogs you will comment on, and the maximum number of results to be shown.

In general the lower the PR settings will generate more results. But of course just
a few high PR backlink opportunities will have significant impact on your SEO

Within a few seconds of clicking the ‘Search’ button you will see a list of blogs
that match your search parameters.

From here just click the button in the lower right corner of the interface to
navigate to the first blog in your results list.

The first blog on your list will open in a new split-screen window.

The left side of this new window contains your current Comment Kahuna profile
(Name, URL, email address). The right side of the window shows the blog via an
integrated Web browser.

You can interact with the blog in the right side of the comment window as if you
had manually navigated to it using Internet Explorer or FireFox. In fact your split-
screen comment window contains an address bar, refresh button, and
forward/back arrows.

Posting Your Comments On The Blogs You Find Via CH

Once you use the software to find a list of qualified blogs and open the split-
screen comment window, the process is pretty much the same as if you were
surfing the Web and dropping comments manually.

Just browse the first blog you come to in the right side of the comment window
until you find an article you want to comment on. Click on the comments link on
the actual blog page to arrive at the comment form.

Using Comment Kahuna all you have to do is click the ‘Fill Fields’ button to
instantly have your profile data transferred to the blog’s comment form!

Here’s a quick visual aid to clarify exactly how this part of the process works.

As you can see Comment Kahuna will save you a lot of typing! Instead of
entering your Title, URL, and email into dozens of blogs you can just click ‘Fill
Fields’ for each blog and then manually add a valuable comment.

Once you have added your unique comment for the first blog, click the submit
button on the actual blog site. And after your comment action has been accepted
by the blog site, click the ‘Posted and Next’ button at the bottom of your comment

Alternatively, if you come across a blog that you would rather not comment on,
click the ‘Skip’ button. And you can save your progress midway and pick up at a
later time using the ‘Save and Stop’ option.

We use Comment Kahuna in two sessions per week to quickly find a few dozen
targeted blogs and create solid backlinks to the sites of our choosing. For best
results, we recommend varying your link text (Name field in your profile) between
blogs; this will allow you to create links for a variety of keywords in a single
comment session.

We can’t stress enough the need to NOT use this software as a way of pasting
the same cookie-cutter comment onto multiple blogs. This is considered link
spam and could get your IP banned (and rightly so) from several blog networks.

Free Links From About.com

About.com is one of the Web’s top authority sites. Internet users visit this vast
digital portal to find information on everything from consumer electronics and
sports history, to political news, health tips, and home improvement techniques.

You can find content on just about any imaginable subject at About.com. Millions
of people each week go directly to About to find information on specific topics,
plus pages from the About directory routinely turn up on the results pages of
every major search engine.

This site gets an absolute torrent of traffic (38 million unique visitors per month),
and the main domain has a Google PR of 8. In terms of quality link placement,
About.com is an Internet marketers dream come true.

You could plug into the About.com sponsored link program, which allows
advertisers to bid top dollar for links that are placed on obscure areas of the site.
But odds are you’d get minimal traffic from this effort and because these links are
rotated through a dynamic system their would be no SEO value.

So how can you get multiple, static, keyword optimized backlinks placed
permanently on About.com right now?

We’re glad you asked. It’s really quite simple.

About.com is a vast network that consists of thousands of mini-portals. Each
mini-portal is dedicated to a specific topic.

About.com hires a professional Guide for every individual mini-portal and topic. A
Guide is an authority on a particular subject matter, and is responsible for writing
content and encouraging interactivity among visitors to their portion of the
About.com network.

The About.com Guides use blogs to post new articles and to make it easy for
readers to share their comments.

You can easily have your backlinks added (multiple times) to this superb
authority site by joining the conversations on blogs that relate to your niche. By
default all of these blogs will allow search engine spiders to follow your backlinks.

It’s shocking how few people are currently commenting on blogs within the
About.com network. This is actually good news because it means little
competition and it means there aren’t a load of idiots spamming this blog
network, which of course would cause problems for legitimate marketers like us.

Tips For Commenting On About.com Blogs

All you need to do is go to About.com and find a portal that relates to the site you
want to promote. This should be no problem as there are portals for everything
you can think of.

When you find a portal built around your niche, just look for the clearly marked
link to the resident Guides’ blog. For example below is a shot of a portal about
Xbox games; the link to the blog is outlined in red.

You’ll notice this Guide also has a forum. That’s great news, and you can
certainly leverage the forums on About.com as well as long as they allow you to
place links in your signature files.

Clicking on the blog link will of course bring you to the guide’s dynamic Web log.
You’ll find this is pretty much like any other blog site online; lots of content and
even a few reader comments.

When you find a post you like and click on the comment link you’ll see the
standard user comment form that most blogs offer. See the screenshot on the
next page for the comment form display.

As you can see above, many of the About.com blog comment forms even allow
you to place hyperlinks directly into your comment text. This is in addition to the
standard URL field that allows you to hyperlink the ‘Name’ field.

Here are a couple of things to keep in mind when exploiting the comment option
at About.com. This is a very powerful opportunity for marketers, so it’s our
responsibility to play smart and not harm the system in any way, shape or form.

Post Only On Relevant Blogs

For the sake of a relevant backlink you should find blogs that relate to your niche
or product. Again this should be easy given the amount of content at About.com.

Post Valuable Comments Please

The whole reason many blogs (other than About.com) now use nofollow
technology is comment spam. A bunch of idiots decided it would be a good idea
to just blast away at every blog online with the same generic comments just so
they could get their backlinks placed.

PLEASE… out of respect for the Guides and other marketers who want to
leverage this wonderful linking opportunity, be sure to post only comments of real
value. Do not simply post “Nice blog come and visit my site” style blurbs!

Spend 2 – 3 minutes reading a post and then make a relevant contribution to the
article. You don’t need to feel pressured to write an award winning rebuttal or
anything like that, just please post an intelligent and useful comment.

Be aware that some of the blogs at About.com require the Guide to approve each
comment. So by adding value you increase your chances of getting a permanent
link, and of course once you add one good comment you’ll probably be
automatically improved in the future.

Name Or Title?

For best SEO results your comment link should be anchored with a good
keyword phrase instead of simply your first name. While we’ve never had a
problem getting this approved (probably because we always add valuable
comments) there are some Guides out there who are offended by the notion that
you might be trying to promote your site and make some money.

It’s bizarre, but it does happen. Some people (Guides and Webmasters
elsewhere) will not approve even a good comment if they see an obvious effort to
get an optimized backlink.

You must make a judgment call as to whether or not you use your name or a
good keyword title in the ‘Name’ field on the comment form. Whatever you add
will be the anchor for your backlink.

Discretion With In-Text Backlinks

As you saw on the screenshot earlier, About.com blogs allow you to post HTML
backlinks right in your comment body. This is a fabulous advantage, but you
need to exercise discretion.

A Guide is not going to let your comment stand if you submit a blatant classified
ad complete with a call to action link. You’ll need to use a bit of class when
adding any links into your comment.

NOTE: We are proud to be marketers and we do not endorse sneaky efforts or
being in any way bashful about the fact that you are an Internet entrepreneur.
With regards to the name/title issue and in-text backlinks we are simply saying
you will be better received if you present yourself in a casual, conversational
manner. 

You can find other authority & news portals like About.com and use the same
simple tactic of blog commenting to place your backlinks on these site. As long
as the blogs are not using the nofollow relation search engine spiders will follow
your links.

Other Great Authority Blogs Where You Can Place your Backlinks

Here are a few other high profile blogs you can comment on to generate more
links for your sites. Be sure to remember the quality rule when posting to any of
these sites or you risk being deleted.

BoingBoing is a (slightly odd) news style blog that has posts and stories about a
wide range of things. You can add your comments to relevant stories and get
some solid backlinks.

Drupal may not be right for everyone, as it is the home page of the Drupal
content management system developers. However you’ll find chatter on a variety
of geek-speak topics here, and the site accepts backlinks with your comments.

Technorati and MyBlogLog are two placed you can go to find loads of relevant
blogs. Scour these sites for high traffic blogs within your niche and make your
own personal comments list. Use the NoDoFollow extension to find the ones that
allow your links to be followed and become a regular contributor.

By selecting high traffic blogs for posting your comments you will not only get the
SEO benefits, but potentially some good organic traffic as well.

                        LINK BUILDING ACTION STEP:

Set aside a block of time (15 – 30 minutes is fine) once or twice each week to
work in a few blog comments. Over time you will amass a very large network of
backlinks from a variety of posts with content relevant to your business.

Adding Blogger.com To Your Overall Blog Link Strategy

We wanted to quickly point out the value of creating an account with blogger.com
to help with your link generation campaign. This Google-owned resource is free
to use, and you can set up multiple blogs on topics related to your business.

Sadly, Google has set all blogger portals to use nofollow rules on comment links.
But once you have a blog or two up and running you are certainly free to link
directly to your business sites from within the body of your main article posts.

Blogger is a high value domain and thus a great place to add your backlinks.

         Step Ten: Linking From Forum Boards
Forums, or message boards, are sites that allow Internet users to come together
and discuss a variety of topics. A forum consists of static text messages
organized into individual discussion threads.

A user or administrator initiates a new subject (or thread), and then other forum
users may post their replies. Each response to an existing topic is added to the
thread in the order it was posted.

Here’s a quick screen capture of an active forum thread:

As you can see above many users include links to their sites as part of their
signature lines. Any good forum will allow you to place backlinks in your profile

This tactic allows you to create instant backlinks for the search spiders, and since
your signature appears each time you post, it can also mean plenty of organic
traffic as other users click to your site to see what you have going on.

In most cases you can even anchor your links with good keywords. So instead of
just putting direct URLs like the users above you can create properly optimized
text links.

Some companies use forums as part of their customer support service or
member benefits packages. Other forums exist as stand-alone communities
dedicated to a particular theme or set of themes.

In addition to quality backlink resources, forums also present you with a unique
opportunity to promote yourself and your business to a very targeted audience. If
you have time to participate in the discussions by asking good questions, helping
others with solid answers, or just being conversational, you will likely make new
contacts and acquire new customers.

Quality Contributions Only

As with blog comments, we must note that anything you post in a forum needs to
be of a quality nature. You don’t need to add a five star article every time you
post obviously, but you should always ask valid questions, provide real answers
to other users’ questions, and generally make certain your comments are of a
sincere nature.

Posting to forums for the sole purpose of self-promotion will result in your being
flamed by other users and possibly even deleted by the administrators.

Below is a list of forums you can check out.

These boards are relevant to Internet topics like technology, marketing, and
general Web support. But regardless of your niche you can always make valid
comments in tech/marketing forums; after all a good backlink from anywhere is a
step in the right direction.

The Warrior Forum
Site Point Forums
Digital Point Forums
Webmaster Talk
BZ Image
Net Marketing Forum
Submit Express
Start Ups
Online Book Club Forum
Clicks Internet Marketing Forum

To find forums specific to your niche you can simply:

   1. Keep your eyes open when browsing popular sites in your niche. Many of
      them may have the link to a forum somewhere in their menu or footer.
   2. Do a Google search or two with queries like: “{niche keywords} forum” and
      “{niche keywords} message board”. Then browse your results for forums
      that look interesting and join up.

                         LINK BUILDING ACTION STEP:

Join at least one good forum and decide to become an active participant. Most
message boards have a special section where new users can introduce
themselves; if the forum you join has such a section be sure to post a quick hello

We recommend registering with your real name as your forum username.
This will help you brand yourself within your niche.

Edit your profile by adding one or more keyword anchored backlinks. Remember
too that forum signatures can provide you with direct traffic when other forum
members see your link and click on it; with this in mind try to make your signature
as compelling as possible.

Think of your signature like a good headline for an ad. If you create interest and
curiosity with your signature, other forum members are more likely to click on it.

With a little creativity you can easily come up with a signature line that serves as
a well-optimized backlink and pulls in some targeted organic traffic!

Spend a little time each week making valuable comments and getting to know a
few of the other forum members. An active forum with plenty of quality members
can be an incredibly powerful tool in your overall marketing strategy.

CAUTION: However, be careful not to get sucked into the habit of spending
hours each day browsing and posting at your favorite forum! It’s easy to fall into
this trap when you find a good forum with lots of interesting posts; but remember
to keep things in perspective.

Too much time hanging around message boards will kill your productivity. So
give yourself some very specific guidelines and time frames for this activity.

              Step Eleven: Social Media Content
Social media sites can be a great way to build quality links back to your Web
pages and blog posts. In addition to strong SEO value, backlinks from social
media portals can bring a lot of very targeted, quality visitors to your sites.

However, there is no need to join a multitude of these sites unless you just want
to. Despite what traffic “experts” are saying, it is not productive to register a
profile with every social media site on the Web.

We recommend that you utilize only a few quality social media services unless
you have plenty of time, or can afford to pay employees, to maintain profiles at
several places. It’s better to have a few quality profiles than a ton of poorly
managed profiles.

You’ve Seen One Social Media Program You’ve Seen Em’ All…

While this is not entirely correct, there is some truth to the statement. Just about
all these programs work on the same basic premise:

   1.   Register a member account.
   2.   Set up a unique personal profile.
   3.   Contribute articles, content, and/or reviews.
   4.   Other members read your content and if they like it, they may check your
        profile out. Of course once on your profile they have the opportunity to
        click on over to your business Web pages and have a look at your offers.

And certainly in addition to this you have the benefit of adding backlinks to
high activity sites where search engine spiders will find them and crawl
back to your Web pages and blogs.

This section details three programs that can be used very effectively for SEO and
organic traffic generation. Take advantage of one or all of these systems.

Qassia: All The Backlinks You Want!

Qassia is a social media program with a model that somewhat resembles
Wikipedia. By this we mean it’s a member-driven community that strives to
provide detailed content on every topic you can imagine.

But unlike Wikipedia Qassia allows for multiple articles on the same topic. This
gives readers a big advantage as they can find commentary and research added
by numerous members.

Qassia ranks content added by members using an internal points system.
Members get points for adding content, or Intel as Qassia calls it; these points

can then be assigned to different site within the user’s profile. The sites with the
most assigned points will appear at the top of a user search.

So the idea here is to register a profile, add your URLs, and then contribute
content relating to your sites. Each piece of Intel you add will be associated with
the site of your choice, and this is how your backlinks are generated.

This model allows you to create as many backlinks as you want. There is
literally no limit to the number of articles you can create and link back to
your Web pages!

And because each piece of Intel will be content that is related to the site you link
to, your backlinks will be coming from highly relevant pages.

Here is a quick overview of how Qassia works:

Register Your Account And Set Up Your Profile

Join Qassia and then login to set up your user profile. This is pretty standard
stuff; add your photo and other basic info as per any other profile.

But the cool thing here is the fact that you can add unlimited Websites into your
profile. And these sites will all be displayed from your profile page with the
keyword anchor text you specify.

At any time you can edit, delete, or add new sites to your Qassia profile.

The dollar amounts above refer to the points system and the current allocation of
points to each site in Tim’s profile. This will impact his rankings when a visitor to
Qassia searches for a topic he has contributed Intel about.

Generate Backlinks By Adding Intel

Adding Intel is quick and easy. Just click on the ‘Add Intel’ link and specify a few
parameters, including telling Qassia what general category your contribution fits

Then you simple specify the URL you want this content backlinked to and enter
your Intel in the form of an article.

Qassia is new at the time of this writing, so it’s not possible to predict how much
traffic the site will receive in the near future. However, regardless of direct traffic
benefits it is clear that you can greatly enhance your SEO efforts by adding
several pieces of targeted content that link back to your Websites.

Epinions.com: Consumer Review Portal

Epinions is an online review portal where you can find feedback and critiques on
everything from movies and restaurants, to campgrounds, toasters, loan
companies, and automobiles. Here is a shot of a recent member review of the
Dark Knight movie:

You can open a free account here and add your Website links into your profile.
Each time you post a review the link to your profile is included, and of course
people want to know a little about the person giving the review so your profile will
likely receive a lot of clicks.

Many affiliate marketers use Epinions to generate good traffic for their affiliate
product portals. This is something you may want to consider but we are focused
only on the backlink opportunity in this report.

Epinions will allow you to place a total of four links into your profile. One link is
labeled your ‘Home Page’ and the other three are filed under ‘Favorite Websites’.

Check out the screenshot below to see how your profile links will appear:

Helium: For People Who Love To Write… Or Just Want A Quick Backlink

Helium is a writer’s community that showcases articles, reviews, debates, and
commentary on hundreds of different subjects. This program is intended for
people who love to write but the fact is if you just want a few quick backlinks you
can open an account, set up a profile, add your links and then get on with your

Either way all you need to do to get started is register a Helium account and set
up your profile. Again this is a basic profile process whereby you can add a photo
and some personal info, and then plug in up to three links.

You will be given a public profile page, and Helium encourages you to promote
this link. So you could bookmark your profile using FURL or link to it from your
blog in an effort to get it spidered quickly.

As we’ve mentioned already in this report, getting a public page that contains
your backlinks spidered will obviously draw the search engine spiders along to
your site as well. In essence you are “helping” the spiders to find you through a
set of keyword-anchored backlinks. 

Here’s how your links will appear on your profile page. Check the screenshot on
the next page to put this into context.

Here is a full profile view with links positioned in lower right corner.

                          LINK BUILDING ACTION STEP:

Join any of the above three social media sites you want. Even if you don’t plan
on writing you can set up your profiles and add your backlinks into three high PR
domains in about half an hour.

If you enjoy writing this will be an easy way for you to get more organic traffic.
These sites will likely continue to grow in popularity over the next several years
so any links or content you place here will be online well into the future.

“Informal” Social Media Technique

In addition to joining the programs above, you could organize a blog content
exchange among some of your business contacts. For instance, 3 – 5 people
with blogs could decide to swap unique articles out among themselves, or even
set up author accounts for one another so everyone in the group could log in and
post articles on the other members’ blogs.

The idea here is to get your content, which contains your backlinks of course,
onto a few other domains. You will get incoming, one-way links from a few other
sites and the other blog owners will get free content for their Web logs.

       Step Twelve: Leveraging Free Web Space
One extremely simple method for building backlinks, and one that most people
ignore, is the use of free Web space. This tactic gives you complete control over
the content of the page where your links are, and allows you to add your links in
any format you wish.

And because most providers of free Web space are high PR domains, Google
will consider your links of a quality nature. Remember that a link from a low PR
page that is on a high PR domain is more valuable than a link from a low PR
page that is on a low PR domain. Even though your free Web page has a low
PR, because the domain it is on is high PR your link will be given more “weight”.

The idea here is to open accounts with free Web host companies, set up targeted
pages with quality content relating to your main Websites, and then place a few
well-anchored backlinks from the free content page to your main Website.

Here are a few places that provide you with free Web space:

Google Pages
MSN Spaces
Geo Cities

Each of the above services has a slightly different user interface, but the core
function of any hosting account is pretty much the same. Many of these services
provide users with a good WYSIWYG page editor, making it a snap to put
together a quick content page for your outbound links.

What’s really great is, since you won’t be operating under a domain name, you
can set up multiple pages all with different themes and place backlinks for the
appropriate sites onto each page. You can even structure a loose network by
linking a few different free pages that share a common theme together, and then
linking from your blog or Squidoo lens out to some of these free pages.

We’ve added a few screenshots based on the Google Pages system to give you
an idea of how easy this method of link generation can be. See the following
page for our short walkthrough.

Building Your Link Page At Google Pages

The Google Pages program, like most of the others, provides users with a simple
page builder interface. While we recommend hand coding for better structure, if
you want to use the visual editor seen below that’s fine.

You can select from numerous pre-built template models, or you can build your
own from the ground up. Since you’re essentially just building a link hub there’s
no need to spend a lot of time on visual effects.

In our example construction we decide to change the template by clicking on the
‘Change Look’ option:

We are then allowed to browse a full selection of template themes and select the
one we want by simply clicking on it. Automatically Google Pages adds the new
template style to our page builder session.

Then using the clearly marked, easy to understand visual editor controls we add
a simple image and some text to our template. And of course we place in a few
links to the appropriate site within our network.

The entire process takes us about 7 minutes. We now have a few perfectly
optimized backlinks to one of our sites; and the link originates from content that is
in direct relation to the Website we are linking to.

Take a look at the screenshot on the next page to view the finished page. While
not an award-winning production, it is a quality Web file with intelligent content
that links to one of the sites within our network using keyword anchored link text.

And we can create as many of these powerful link devices as we want
using free Web space!

                        LINK BUILDING ACTION STEP:

Open accounts with 2-3 of the free Web hosting companies on our list. Then,
over the next week, build a different page on each host service with quality
content relating to one of your primary Websites and add two or three backlinks
to each of these pages.

Be sure to create unique content for each free page you set up. And feel free to
link to these free pages from Squidoo or from your blog; also by all means
bookmark these pages with FURL or one of the other recommended services.

  Step Thirteen: The Power Of Your Own Network
Another thing you can do to empower your link building campaign is form your
own network of link builders. By joining together with other marketers you can
greatly improve your own results while helping other people accomplish success
as well!

With just a handful of people you can form a powerful network that will help
everyone involved tremendously. Here are just a few of the things you can do
within the network to help one another.

   1. Comment on one another’s blogs and Squidoo lenses. This will add
      valuable content, improve lens rank (in the case of Squidoo) and provide
      quality backlinks for all participants.
   2. Exchange blog content as mentioned previously. You can contribute
      articles to blogs owned by other network members, resulting in even more
      good content for member blogs and more strong backlinks for the
      contributing authors.
   3. Bookmark each other’s pages and blog posts. This will help with SEO and
      possibly with organic traffic as well.
   4. Non-reciprocal link exchanges. In the past it was popular to swap links
      with other site owners; this is still a valid technique but an even better
      approach is a non-reciprocal exchange. This is the exchanging of links in
      an indirect, more effective manner.

      It works like this: You would post a link from one of your sites to the site of
      another network member. In turn, that member would post a link to your
      site from a site other than the one you have linked to.

      The result of non-reciprocal exchanges is one-way links for everyone
      involved. Instead of swapping directly, each participant posts a link to
      another member’s site from a domain that is not being linked back to
      directly from the site receiving the initial link.

Non-Reciprocal Link Exchanges Clarified

Confused? This diagram should help:

Can you see in the rough illustration above how none of the sites are exchanging
links directly? Each site is getting a one-way link pointing to it, which is given
much more weight by Google thank links that are directly reciprocated.

These are only a few very basic suggestions for what you can do with your own
link-building network. Get creative and we’re sure you can come up with a variety
of ways to help one another along.

                        LINK BUILDING ACTION STEP:

Find a group of marketers who are interested in improving their search engine
rankings and organic traffic flow. Ask these folks to work with you to form a
network of link builders for mutual gain.

Working together will always create greater results than working alone. It might
be tough to find a few motivated people at first, but once you do you’ll be on your
way to forming some long-term, profitable relationships!

   Powerful Tools And Recommended Resources
Here are a few free tools you should use within your overall link building
campaign. They’ve worked well for us and we are happy to share them with you.

Check Your Rankings At The Major Search Engines

This free Web-based tool allows you to quickly find your rank at Google, Yahoo,
Live Search, and Ask. You can even run multiple keyword searches to find your
position for many search phrases at once.

Use this tool before you start and then use it again after 30 days of applying our
system. We are confident you’ll see definite improvements.

After your first 30 days continue your link building work and check your positions
every two weeks to stay on top of things. Get access to this wonderful free tool


Backlink Checker

It’s nice to have a handy way of checking your current backlink status; i.e. how
many links Google is currently giving you credit for. And it’s also cool to be able
to check in on your competition for two reasons:

   1. To see roughly how many links you might need to “play ball”.
   2. To find any high value sites they are getting links from and follow-up by
      getting your own links added to the same places.

You can use the free backlinks check at iwebtool or you can simply go to Google
and enter the search links: domainname.com to see a full listing of the backlinks
Google recognizes for the domain you entered.

NoDoFollow FireFox Extension

This great FireFox browser extension makes it possible to instantly see if a Web
page or blog is using the nofollow rule, or if the Googlebot can follow your
backlinks. This is a must-have resource for any serious link builder.

Download the NoDoFollow extension now.

Complete Keyword Research Guide

We highly recommend that before you invest a lot of time building backlinks, you
have a good handle on the right keywords for your site. In addition, it’s a good
idea to do the right market and niche research from the beginning to be sure your
product or business idea has a real chance of becoming profitable.

Our Idea Goldmine report is the perfect resource for understanding basic
keyword and thorough online market research techniques. Grab your copy today
and be sure you are on the right track with your keywords and niche selection.

Complete Search Engine Optimization Guide

To learn more about SEO strategies that work like gangbusters, we encourage
you to check out the Lucid SEO system. This program will give you a total top to
bottom course on everything you need to success with search engine marketing.

Website Creation Course

Tim’s Website Creation Course will walk you through the entire process of
building an awesome Website from the ground up. You’ll discover how to make
al your pages very search engine friendly, how to add cool special effects, and
generally how to roll in high style with your own first class Web presence.

Squidoo Traffic Power

This excellent resource is your guide to leveraging Squidoo.com for maximum
traffic and exposure. We have shown you the basics of using Squidoo as a link
generation utility in this report, but there’s much more you can do with this free

Grab your copy of Squidoo Traffic Power today and start pulling in lots of highly
targeted visitors who are actively looking for what you are offering.

Top Level Coaching For Taking Your Business To The Limit!

Glen Hopkins is offering premium coaching for dedicated entrepreneurs. If you
are serious about pushing the limits of your own success you owe it to yourself to
get in on this special, limited-seating opportunity.

In fact you can get a free look at the High Roller Club coaching program and then
decide if it’s right for you.

            In Conclusion: Thanks For Reading!
You now have a complete system for building links to any site you want to
promote. The process outlined in this e-book is simple but also very powerful.

If you diligently follow all the steps and stay on top of them you will get results!

Executing all of the tactics in this system once may result in your appearing at
the top of Google for your chosen keywords. Or, you might have to repeat many
of the steps several times, depending on how competitive your keywords are.

In niches where thousands of other people are actively optimizing for the search
results, you’ll find it’s necessary to make link building an ongoing procedure. But
even in this situation you can use this system to create good results over time,
and you’ll be able to do so without spending a bunch of money in the process.

Thanks for downloading and reading this e-book. Please stay tuned for more top
quality information in the near future.

To Your Ultimate Success,

       Appendix One: Keyword Research Basics

                            And Just The Basics…

    This appendix is not a complete guide for finding a profitable niche or
    identifying a complete list of good keywords. We just wanted to take a
    couple of minutes to illustrate the need for getting a good handle on your
    main keywords for SEO purposes.

    Use this info to find good keyword phrases that are not insanely
    competitive and then apply these keyword phrases to your site content
    and use them for your backlink anchor tags.

There are numerous tools online that allow you to find out how many people are
running search queries on specific keyword phrases each month. This is an easy
method for finding out if an idea has a real market to exploit and for identifying
specific keyword phrases people might use to find your Web pages.

You can find out what key terms are being searched, plus you can even discover
how often each query is made per month!

But before we begin we must assert a disclaimer: No keyword research tool we
have tried to date is anything like perfect. They all have a few bugs and glitches –
it seems this technology is far from polished at the present time.

But imperfections aside this exercise is still a great way to get a basic idea if
anyone on the Web cares about what you want to sell online. And it’s a good way
to build a foundation for your SEO work by finding good keywords for your title
tags, page content, and backlink anchor tags.

Researching Keywords With WordTracker

WordTracker is a well-known tool that has been around for some time. Their full
service runs less than $10 per day of use, but they will give you a free trial to play
with as well if you’d rather not spend the money.

WordTracker pulls their results from metacrawler engines like Dogpile and
Metacrawler. In turn, metacrawler engines pull the top results from a wide variety
of the Web’s top search tools.

Below is a screen-capture tutorial on how to use WordTracker for some basic

Click Here to sign-up for your free trial. It’s a simple matter of adding your name
and email address to the form shown in the screen shot below:

You’ll then need to click the verification link sent to your email address, which
takes you directly to the trial keyword research tool. All you’ll need here is your
base idea.

As you’ll see from the screen shot below, we start by entering the general term
“psychic awareness” into the keyword box. This is an example phrase we picked
because it relates to one of the sites we own.

To come up with your initial research term you’ll just need to try and think like a
customer, and enter a basic search phrase relating to the product or site you are
doing this keyword research for.

We leave the Thesaurus and Lateral boxes checked so WordTracker will return a
more complete list of suggestions, and we click the Proceed button.

After a few seconds the WordTracker software returns a list of results, seen in
the screen shot below. You’ll notice the first result is the exact phrase we
entered, while some of the results are derivatives of this phrase, and other
results are completely different terms that are related to our original keyword

WordTracker gives a user the option of clicking on any of these prelim results so
we can view a thorough list of specific terms that were queried by Web searchers
last month. We will even be shown the exact number of searches performed on
each term!

We’ll click on “psychic awareness” at the very top because we want to find the
activity level related to that exact term. We quickly discover not many people are
searching on this exact query:

On our first attempt to gather data we’ve learned our keyword phrase is not very
popular. So we’ll get more general and dig from there.

Looking at the list of keyword possibilities WordTracker returned on the left side
of the screen, after we submitted our psychic awareness suggestion, we see the
term “psychic”. We’ll click that to get a more general idea about Web traffic
related to all things “psychic”.

This time we get much more satisfactory data as you’ll see on the next page. We
find there were a decent number of general searches done last month on psychic
related terms.

These results gave us another keyword phrase idea. Based on some of the
suggestions shown above we decided to check data for the term “psychic
development” as well. Here is what WordTracker returned on this query:

This time we see a more favorable indication. The numbers above are not
astonishing but they do represent some decent search activity around our newest
keyword phrase idea.

We are only using the free trial version of WordTracker. The paid version will give
you close to 300 search term suggestions, and therefore a much better idea of
the activity levels surrounding a keyword or keyword phrase.

We should mention that WordTracker does more than what we are showing you
with these screenshots. Feel free to explore this tool more completely on your
own but all we’re trying to do is find the exact keywords searchers are using to
locate sites in our chosen niche, so we’re not going to explore the entire system
in this appendix.

Keyword Suggestions Directly From The Googlebot

A very quick and powerful way to get keyword suggestions for an existing site is
to let the Googlebot crawl your pages and give you some feedback. While this
approach is not perfect (we suspect Google has modified this process to avoid
giving anyone an unfair advantage) it is a great way to expand your keyword
research efforts.

Simply visit the Google keyword tool and enter your URL into the suggestion
utility. See the screenshot below for clarification:

Click the ‘Get Keyword Ideas’ button and Google will then provide you with a long
list of suggested keywords and keyword phrases based on the actual content of
your Website.

Checking Google Results For Your Active Keywords

Once you get some raw search frequency data on a few keyword phrases you
want to see how competitive the search results for these terms are. Obviously
the Google search engine is a great indicator of how active a potential market is.

By running a few searches with some of the keywords and phrases that
generated good numbers with your initial keyword research you can get an idea
of how difficult it might be to optimize for top positions with these keywords.
Ideally your queries will return a large number of results, but not enough to
indicate total saturation.

If Google has indexed several hundred thousand sites relating to your query it’s
safe to assume there is a real interest; otherwise why would there be plenty of
active content? On the other hand several million indexed results indicates
potentially massive competition.

There is no set law for what range of results represents the ideal “sweet spot”.
You’ll need to use common sense combined with further research to decide if a
field is too competitive, or if there is no real interest.

In general it’s best if you find there are less than 1 million indexed sites when
researching a brand new venture. You’d really be better off dropping below the
500,000 point. And if you can find less than 100,000 indexed results for search
terms that scored well in your initial research you may have hit the jackpot! 

In terms of direct SEO competition just click through to some of the sites on the
first three pages. Are they using well-optimized templates, and are the top results
keyword rich domains or sub-pages with filenames like page0023.htm?

Obviously Google prefers top-level domain names. If you find a lot of top listings
for a search term are sub-pages or even pages hosted on freebie servers it
means Google didn’t have much in the way of quality to choose from; this of
course is a good sign in terms of your SEO competition.

If all the top positions are filled with crackerjack SEO experts you may be in
trouble. But if (as is usually the case) you find most of the listings are not expertly
optimized pages you’re in good shape.

More important that the page optimization of course is how many links are
pointing to the sites in the top positions for your ideal keywords. To get an idea of
how many acknowledged backlinks each site has just copy the domain and paste
it into the Google search bar with the following format:

Running the above search will return the number of total backlinks pointing to a
site (or individual page) and will list all linking pages in the form of Google results
pages. Note that you will get different results with and without the www. before
the domain name.

Use this quick technique to get an idea of how many backlinks you can expect to
need in order to have your site listed near the top of a particular keyword search.
This info will be extremely useful for planning your own link building campaign.