Social media marketing is the way of promoting your business or sites through different social media channels and it is an effective plan that will surge traffic to your sites, get more links and grasp the attention of people. It is one of the low cost website or product publicity method. It grasps more number of visitors, some of whom may repeatedly visit the website. If you are in a business which deals with selling products or services, then social media marketing is one of the effective ways that will make your site profitable over a period of time. Those who do not know the worth of social media sites fall into three different categories (1) the one who do not anything about social media marketing (2) one who are interested and do not know to use the social media (3)the one who do not have confidence in the worth that a social media marketing can bring in.Why Social Media?The more links you have the better your site will be ranked by search engines. When a website that you own receives more natural permanent links, it builds more authority and aids search engine to trust you easily. This helps to get ranked even with competitive keywords. There are so many reasons for promoting your site through social media and it's really a worthy method to get into fame. (1)Social media marketing is completely natural that helps you to get more natural links, the websites get exposed to large groups which helps to drive more traffic.(2)It's a defendable method, if it is once done properly and successfully, social communities helps to drive traffic more than the previous amount traffic you received from the search engine.(3) Social media marketing is a community based marketing method, and this doesn't affect several other methods that drive traffic to the websites regularly.Social media marketing helps to increase the popularity and web presence to the world. Social media includes online communities, social networks, wikis, blogs and another type of media for sales, marketing, customer service and public relations. The different types of social media marketing tools include facebook, twitter, Linkedin, blogs, YouTube and Flickr. The social media marketing acts as a cheaper method of getting advertised. It is seen that social media marketing acts as one of the leading business venue to use. These days' business technology buyers participate more socially to promote their business. Building a colorful and catchy website may take more amount of time and effort. Getting ranked in search engine can take years, in order to build a competitive position. On the other hand social media marketing helps to drive huge visitors within a day. Once if you become aware of social media audience then it is easy to satisfy the customers based upon their needs. The future of internet is social media marketing. The major players in the social media market may change in course off time and online business peoples also have to change their trends according to it. With social media marketing you can easily compete with the counterparts and attain the goal in business. The Author of this article says about Social media marketing. The Author has written many articles on Social media marketing, Social Media Promotions and social media identity.