History of shezan international ltd

					         HISTORY OF SHEZAN
       INTERNATIONAL LIMITED
• Founded in 1964 after a joint venture
• In 1981 separate unit was installed in Karachi
• In 1983 first bottle filling plant was installed in
  Lahore
• In 1990 a juice factory was installed in Hattar and
  Khyber of Pakistan
• Shezan head office is located in Lahore
                 VISION

To be known as a leader of quality products in
  the region
                MISSION
• Shezan mission is to provide the highest
  quality juices for their customers
We will accomplish this by maintaining a,
 tradition of pride in our products
Through innovation
Integrity in management
Commitment to team management
Quality improvement process
   EXTERNAL ENVIRONMENT
         ANALYSIS
• External environment gives you idea about the
  opportunity and strengths of your business
To know about these we have certain analysis;
PEST ANALYSIS
INDUSTRY ANALYSIS
COMPETITORS ANALYSIS
            PEST ANALYSIS
PEST analysis is concerned with the environmental
  influences on a business.
PEST stands for the
• Political
• Economic
• Social
• Technological issues
that could affect the strategic development of a
  business.
      POLITICAL FACTORS

•   Unstable government
•   New taxes
•   No new initiatives for this industry
•   No extra tax relaxation for beverages
    industry
    ECONOMIC FACTORS
• Agriculture based economy
• High inflation rate
• Decrease in purchasing power of
  customer
• High interest rate
        SOCIAL FACTOR
• People are brand conscious
• young generation as well as the children
  is getting more attracted.
• Hot weather
• Local farming
• Frequent use of water
TECHNOLOGICAL FACTOR


•   Modern plants
•   Qualified food technologists
•   Shezan’s own farming
•   Good distribution network
     INDUSTRY ANALYSIS
• Now in Pakistan, there are 24 fruit juice
  processing units
• The present capacity is around 400,000 metric
  tons per annum
• demand for juices growing at a combined
  annual growth rate of 27 %
• Pakistan is blessed with a climate ideally
  suited to the farming of all kinds of fruits
    INDUSTRY ANALYSIS
• Shezan is the largest processor of fresh
  fruits
• Shezan is on the second place by
  comparison of its competitors
• Shezan has 26% market share in juices
PORTER’S FIVE FORCES
     ANALYSIS
  COMPETITOR’S ANALYSIS
• The market in which Shezan exist is at stage of
  pure competition.
• There are many foreign and local companies in
  juices business.
Competitors
 Nestle           60%
 Olpers           4%
 Haleeb           1.8%
 Country          1.1%
 Others           7.1%
VALUE CHAIN ANALYSIS
    VALUE CHAIN ANALYSIS
•   Inbound Logistics
    Own fruit farms & purchasing from market
•   Operations
    Manufacturing process
•   Out bound logistic:
    Shezan has established links with wholesaler & retailer
•   Marketing & Sale:
    Shezan is delivering the customer value and customer
    satisfaction in shape of juices
•   Services
    Proper feedback is taken
          Support Activities
• Firm’s infrastructure
 Building, machinery, work force & capital
• Procurement
 own fruit farms & open market purchasing
• Technology development
 The most advance machinery is the priority of the
 Shezan
• Human resources management
 Human resource management involves the training and
 development of workers and employees
SWOT ANALYSIS
               STRENGTHS

 Passionate worker of shezan internationl
 Renovating products and innovating new
 products.
 Internal growth (RND)
 Best quality products
 Trendy packing
 Convenient placed bakeries
 Effective advertisement campaign
              WEAKNESSESS

 High rate

 Low promotional budgets

 Lack of campaign

No creating awareness
           OPPORTUNITIES

Larger market
Expansion of distribution network
Diversification of products
Addition of new verities
Modifications according to present
 requirements
                THREATS

Discounts offered by competitors
Low quality food products on cheap prices
Less awareness of health among people
World Trade Organization (WTO)
STRATEGIC AND OPERATIONAL
          PLANS

Shezan is at cost efficient frontier that
describes company is falling on the cost
efficient point where they are producing
product at minimum cost. Shezan uses
fruits from its own farms.
                           Policies
• Employ Relation
  Good working environment prevailed at all location of the Company
• Hajj Police
  The company has a hajj Scheme and two workers are sent every year to
  perform Hajj at the company’s expense.
• Special Quotas
  To ensure the welfare of special persons, the company has especially stressed
  upon the induction of Disable Persons
• Health and Safety Protection
  Safety and health protection of shezan employees as well as protection
  of environment are the Principal concerns of the Company.
• National Cause Donation
  The company is committed towards helping distressed communities as and
  when regards. For this purpose, the Company has been making donations
           Planning tools

The company is using both qualitative and
quantitative techniques in order to make better
plans. They not only rely on forecasting and
prediction but also got the help of experts who
take care of all the factors that can effect on
the decisions.
CONTROLLING SITUATION
FEED FOREWORD CONTROL

• Inspection of raw material before process
• Single product test
• Estimated value of consumer
 CONCURRENT CONTROL

• Operating system
• Manufacturing control
• Plan and procedure
   FEED BACK CONTROL

• Satisfaction of customer
• Overcome the faults
• Profit volume
       INTERNAL EXTERNAL
            CONTROL

•   Manager handle to environment (external)
•   Research development (internal)
•   Less wastage of material (internal)
•   Inventory, financial control(internal)
                    MBO

• Contribution of all stake holder
• Survey to enhance sale
    FINANCIAL CONTROL

• Daily record keeping of sales & expenses
• Dividend per share
PURCHASING CONTROL

• Procurement Department
• Shezan Own Farms
• Purchase From Open Market
   INVENTORY CONTORL

• Just In Time
• Cost Minimizing
• Maintain a certain level of inventory
  STATISTICAL CONTROL


• Quality Control Department
• Laboratory
            ORGANIZING
Organizing is basically the act of rearranging
elements
• Allocating resources
• Division of work
• Assign duties
ORGANIZATIONAL CHART
                                     Chairman




              Chief                                    Executive
            Executive                                   director




    Director             Director        Manager
                                                      Director SCM   GM Finance
   production           marketing       pres. admn



                                         Assistant
                        Mkt. sales                    Procurement
                                         manager                     Manager A/C
                        manager                         manager
                                        pres. admin


                        Assistant
                                        Pres. Admin      Export       Assistant
                          sales
                                         manager        manager      manager A/C
                        manager



                          Sales
                        supervisor
              LEADING


The organization is using autocratic style of
leadership in the organization