Serving Others

							Changing the
  culture at
    Finley
 In the past 5 years, Finley administration
 has taken a variety of steps and actions
 including Serving Others to engage
 employees and develop a Finley community
 based on trust, dedication and a little fun.
We knew….
Employee/CEO relationship needed work…
 Past Practices:
       Pizza lunch with employees on their anniversary date

                  Poor attendance
                  Little engagement
                  More complaints than camaraderie


 Java with John wasn’t jumpin’
    The Employee Satisfaction
         External Marketing
    Committee brainstormed
    Employees agreed that:    2008
   They struggled in leaving their jobs to attend a social function while
   coworkers covered their work.
   It’s hard to come in on a day off.
   They thought planned social interaction was a waste of money – better
   spent on marketing is a
Cause-relatedsomething else.powerful marketing tool that business
and nonprofit organizations are increasingly leveraging. According to
     THEY also Agreed that:
the Cone Millennial Cause Study in 2006, 89% of Americans (aged
     Everyone switch from one brand to another get to know
13 to 45) wouldwanted an opportunity to meet andbrand of a John
     Employees like to meet staff in other departments that they with
comparable product (and price) if the latter brand was associatedmay
     normally The same
"good cause".not meet study also indicated that a significant
percentage surveyed would prefer to work for a company that was
     Everyone felt good about doing something good for the community, but
considereditsocially responsible. and know of good opportunities.
     found hard to set aside time
 Finley had a multitude of values
 – BUT - no one knew them!
 Compassion                Responsiveness
 Continuous Improvement    Service
 Friendliness             Stewardship
 Innovation               Team Work




Engaged Employees developed new Values–
               FINLEY
Open Forums of previous years
were attended by a small percentage
of employees.
Finley began heavy
promotion for
employees to
attend and added
themes to make
Open Forums
motivational
and FUN!


    Attendance is now
    at 75 to 80 %
“Celebrate our Success”
Communication is key
1. Weekly communication from John Knox – “What’s Going on at Finley?”
2. UPDATE information from Open Forums – in print and online
3. STAT – weekly employee newsletter – online and print
Employee Pride Celebrations
Employee Social Events by the Activities Committee
Golf Outing      Picnic      Movies       Holiday Party
Swim Party       Bowling     Volleyball Tournament
Employee Recognition
Thank you notes
Birthday Cards from administration
Employee Rounding by Managers
Use of Manager toolkit
   A community project evolved…
        External Marketing
                               2008
   All employees could participate
   Developed co-workers relationships
   Developed CEO/employee relationships
Cause-related marketing is a powerful marketing tool that business
   Developed Good PR for Finley
and nonprofit organizations are increasingly leveraging. According to
thePositionedCause Study in 2006, 89% of Americans (aged
    Cone Millennial Finley as a leader in the community
13 Met a direct from one brand to need brand of a
   to 45) would switch community another
comparable product (and price) if the latter brand was associated with
"good cause". The same study also indicated that a significant
percentage surveyed would prefer to work for a company that was
considered socially responsible.
FIRST - We
worked with the
Rescue Mission
to meet their
needs

SECOND - We
communicated
this outreach
program to our
leadership team
                                                                                                        NEXT – We
                                                                                                        created an

                      External Marketing                                                                invitation for
                                                                                                        employees
                                                                                                        that defined
                                                2008                                                    the program
                                                                                                        and still
                                                                                                        appreciated
                                                                                                        them.

Cause-related marketing is a powerful marketing tool that business
                      Congratulations
and nonprofit organizations are on your employment anniversary at FinleyAccordingemployees.
                                         increasingly leveraging.
                      As an employer, Finley is fortunate to have a team of dedicated and talented to

                      Likewise, Finley employees are fortunate to of for an organization dedicated
the Cone Millennial Cause Study in 2006, 89% workAmericans (aged to providing
                      quality in                      as patient care.
13 to 45) would switchsupportemployment as well Finley employees will be invited once a year during their
                      In from one brand to another brand of a
                                 of our community,
                      anniversary month to join
                                                  latter and others in serving a meal at the with
comparable product (and price) if theJohn Knox brand was associatedDubuque Rescue
                      Mission.

                      Next study also indicated that a significant
"good cause". The same month is your employment anniversary month at Finley.
                      The serving others lunch
                                                  work for company that was each month.
                                                     be                               Wednesday of
percentage surveyed wouldbeprefer to will andhosted byaFinley on the thirdDubuque Rescue Mission. The
                      food will    cooked at Finley      transported that day to the
                      Participants will have the option to travel with       to the Dubuque
considered socially responsible. require about two hours ofotherstime, from 11:00 Rescue missionYouthe be
                      Finley van. This will                            your                 am to 1:00 pm.
                                                                                                           in
                                                                                                              will
                               paid by Finley for these hours.

                               To participate, call: Lisa Meyer in Community Relations at #2404 – first come, first serve for
                               participation. If you want to help, but are unable to serve during your anniversary month –
                               please call and let us put you on a list to serve another month.

                               Thank you for your continued service to Finley patients – and our community.
Letters and calls of appreciation from
community leaders
Word spread in
Our community…


Article in the
Telegraph Herald
               External Marketing
                               2008


Cause-related marketing is a powerful marketing tool that business
and nonprofit organizations are increasingly leveraging. According to
the Cone Millennial Cause Study in 2006, 89% of Americans (aged
13 to 45) would switch from one brand to another brand of a
comparable product (and price) if the latter brand was associated with
"good cause". The same study also indicated that a significant
percentage surveyed would prefer to work for a company that was
considered socially responsible.
The employee culture at Finley today

The Finley culture in our Community
Questions?