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					                                                                                                             Mor e t h a n
                                                                                                            a n e w s pa pe r

The ALM neTworK: As a proud member of ALM, a                            TeXAS LAwYer BooKS: TeXAS LAwYer publishes
leading integrated media company focused on the legal                   must-have books on topics of interest to Texas attorneys
community, TeXAS LAwYer is part of a wide network of                    including the Bench Book series; Insurance series; Texas
regional and national publications such as The American                 Courthouse Guide; Texas Criminal Codes & Rules and
Lawyer, The National Law Journal and New York Law Journal.              more.
This network provides extensive reach of your marketing
message to legal and business professionals nationwide.                 In-houSe TeXAS: In-House Texas, a monthly supple-
                                                                        ment in TeXAS LAwYer, provides news and information
The FIrST ChoICe: Each week, more than 23,000 readers                   for general counsel and corporate officers. In addition to
make time — substantial time — for TeXAS LAwYer. In                     reaching TeXAS LAwYer’s readers, In-House Texas has
fact, it is the first place they turn for legal news and information.   a bonus distribution to a select group of corporate counsel.
TeXAS LAwYer has been publishing scholarly articles,                    There’s simply no better way to reach Texas corporate legal
analysis, commentary, reviews and columns for more than                 departments.
two decades. This wealth of information is the material relied
on year after year by the members of one of the biggest and             eXperT AdvICe: TeXAS LAwYer offers reams of
most influential bars in the country.                                   “news you can use” on the nuts and bolts of legal practice.
                                                                        From weekly columns on substantive law to Special FOCUS
TeXASLAwYer.CoM: As part of the Law.com network,                        Reports, our content covers the entire legal waterfront.
the world’s largest online network for all things legal,                The best and brightest legal experts offer their expertise
TeXASLAwYer.COM draws thousands of users every                          to TeXAS LAwYer each year. And our award-winning
day and presents a myriad of marketing and sponsorship                  staff of legal editors and reporters bring their own special
opportunities. Through its Daily News and Case Alerts e-mail,           brand of insightful independent coverage to the business
TeXASLAwYer.COM delivers the most reliable news and                     of law, office management, legal technology, corporate
opinions practicing attorneys need to stay ahead of the legal           counsel, government law, lobbying, the courts, the bar
curve. TeXASLAwYer.COM also provides an array of                        associations and everything in and around this massive
unique legal blogs and podcasts written and produced with               legal community.
the needs of legal professionals in mind.
                                                                                              pr in t an d on li n e


TeXAS LAwYer newspaper is the best-selling publication         Our Web site, TeXASLAwYer.CoM, is a vital online
for lawyers in the third-largest legal market in the U.S.      resource for Texas legal news and information. It provides
Independent research shows that it reaches more than           all the content of the print edition plus access to breaking
23,000 legal and business professionals every week.            news, TeXAS LAwYer articles and full-text decisions,
TeXAS LAwYer is read by attorneys in large, medium             Daily News and Case Alerts, daily news wire of significant
and small law firms, as well as corporate legal departments    national legal news, searchable content, and practice
and government offices across the Lone Star State. Our         area indexes. Other important features of the site include
subscribers see the long-term value of reading TeXAS           the Tex Parte and Work Matters blogs, Reversed &
LAwYer. The average length of their print subscriptions is     Remanded video blog plus TL Podcasts with the latest
nine years or longer.                                          news in major practice areas. New and returning visitors
                                                               to the site are at an all-time high, total page views and
The Texas legal market relies heavily on TeXAS LAwYer          visits have grown by 400,000 and paid subscriptions
for its content. Three-quarters of subscribers turn to TeXAS   increased to more than 6,000 in 2009.
LAwYer first for information about the legal community
before the Texas Bar Journal. And they spend 64% more
time reading TeXAS LAwYer during a typical month than
the Texas Bar Journal, The Wall Street Journal, local bar         The average page views on TeXASLAwYer.CoM
publications or local business journals.                          have increased over the past year to 27,000 per
                                                                  week.
  With a total readership of 5.2 readers per copy,
  TeXAS LAwYer extensively covers the state’s
  practicing attorneys.
                                                               TeXASLAwYer.CoM, with its explosive growth, is
                                                               fast becoming the “go-to” site for real-time news and
                                                               in-depth information of vital importance to the Texas legal
                                                               community.
                                                                                                r e ade r s hi p


In February 2005, TeXAS LAwYer retained the services of
Readex, an independent research organization, to conduct
a survey among our subscribers. Results are highlighted on   • There are   5.2 readers per copy.
the following four pages.
                                                             • Total readership is more than   23,000.
reAderShIp overvIew
 • They have subscribed to TeXAS LAwYer for                  • Subscribers keep their copies of TeXAS LAwYer
   9 years on average.                                        for   7 months on average.
     • 69% have subscribed 5 years or more.

  • They spend an average of 31 minutes reading/
    looking through a typical issue.

  • 91% of our subscribers read at least 4 out of 5 issues
    compared to these publications (based on 4 out of 5
    issues read):

    ABA JOURNAL                          22%
    TEXAS BAR JOURNAL                    57%
    LOCAL BUSINESS JOURNAL               23%
    LOCAL DAILy NEWSPAPER                67%
                                                                                                    prof e ss iona l prof i le



reAderShIp profile
                                                                         The average number of practicing lawyers at their
Licensed Attorney: ........................................80%
                                                                         firm/company is   42 attorneys.
Areas of Practice:
Litigation ........................................................45%
Personal injury ...............................................37%       LAw FIrM To LAw FIrM
Product liability ..............................................26%
Commercial ...................................................20%        Average number of times a subscriber’s firm/company has
Family/matrimonial ........................................18%
                                                                         retained the services of other law firms/outside counsel
General practice ............................................18%
                                                                         during the past 12 months: 8
Insurance .......................................................18%
Labor & employment .....................................18%
Trust, estate, probate ....................................16%           Average number of times the subscriber personally
Corporate.......................................................14%      referred a matter to another law firm during the past
Real estate/land use ......................................14%           12 months: 7
Appellate........................................................13%
Construction ..................................................13%       49% of subscribers have retained the services of other law
Criminal .........................................................12%    firms/outside counsel between 1-19 times
Subscriber’s position in firm/company:
                                                                         75% of subscribers have personally referred a matter
Managing partner ..........................................13%
Partner/shareholder in a firm .........................23%               between 1-19 times
Solo practitioner.............................................21%
Other legal position in law firm ......................14%
Associate in law firm ...................................... 5%           The average number of employees at a subscriber’s
General counsel and corporate counsel ........ 4%
In business, industry or non-legal position .... 5%
                                                                          firm/company is   216 employees.


   28%           of subscribers are leaders of a practice
                 group.
    33% are members of their firm’s management
                committees.
                                                                                                                           b u s i n e ss i n f lu e nc e
                                                                                                                              an d r e f e r r a ls


AverAGe number of referrals/recommendations the                                    produCTS the subscriber personally recommends,
subscriber made to clients during the past 12 months:                              evaluates/approves for buying/leasing:
Expert witnesses ......................................................3.9         Computer hardware ......................................... 43%
Accounting firms.......................................................3.1         Software ........................................................... 41%
Title insurance companies .......................................2.0               Insurance ......................................................... 33%
Insurance agents, brokers, risk managers ..............1.8                         Office equipment .............................................. 42%
Banking services ......................................................1.6         Online research ................................................ 28%
Real estate firms ......................................................1.4
Employment benefits consultants ............................1.2                    ServICeS the firm/company plans to retain or contract in
Mortgage financing ..................................................0.9           the next 12 months:
Investment firms .......................................................0.9        Accounting/bookkeeping.................................. 47%
                                                                                   Continuing legal education............................... 40%
Total referrals made during 12 months:                                   18.4      Courier/messenger .......................................... 35%
                                                                                   Mediation/arbitration ........................................ 34%
perCenTAGe of subscribers who have provided                                        Express parcel delivery .................................... 39%
advice to clients, business associates and friends
on the following:                                                                  ServICeS the subscriber personally recommends,
Insurance .................................................................14%     evaluates/approves for retaining/contracting:
Commercial/corporate financial ...............................12%                  Accounting/bookkeeping.................................. 38%
Financial/retirement planning................................... 7%                Continuing legal education............................... 37%
Real estate investments........................................... 5%              Courier/messenger .......................................... 30%
Stocks/bonds/other securities .................................. 3%                Mediation/arbitration ........................................ 28%
Indicated at least one of the above: ........................30%                   Express parcel delivery .................................... 26%

produCTS the firm/company plans to buy/lease/
upgrade in the next 12 months:
Computer hardware ................................................. 63%
Software ................................................................... 55%
Insurance ................................................................. 27%
Office equipment ...................................................... 48%
Online research ........................................................ 28%
                                                                              pe r s ona l prof i le


SuBSCrIBer perSonAL dATA
                                                 SuBSCrIBer FInAnCIAL dATA
Gender: 73% Male, 27% Female
                                                 Annual individual employment income:

Average age: 50                                  $257,000
                                                 Annual household income:     $332,000
90% of subscribers own their main residence.
Approximate market value of main residence:      Approximate market value of all household
$525,000                                         investments (excluding primary residence):
25% own a second residence.
                                                 $870,000
Number of passenger vehicles owned/leased: 2.4   Total household net worth:
44% own or lease a luxury car.                   $1.38 million
67% own or lease a sport utility vehicle.
                                                                                                        M ar k e t i ng



TeXAS LAwYer has been helping companies and firms
successfully market to the Texas legal community for 25 years.       Advertising on TeXASLAwYer.com helps you
We offer a suite of integrated marketing tools designed to drive     stay in front of your best prospects with branding ads,
revenue including print advertising, event sponsorships, e-mail,     newletters, seminars, and more.
and online advertising.

TeXAS LAwYer’s Special FoCuS reports cover                         TeXAS LAwYer has electronic marketing opportunities in
a wide range of legal topics from labor and employment to          addition to its Web site advertising, including:
energy and immigration. Advertising in the reports showcases       • TL News and Case Alerts, an e-mail reaching 5,500
your expertise in a targeted editorial environment read by             litigation oriented people each day
thousands of potential customers.                                  • TL Weekly Preview, a weekly e-mail with an advance
                                                                       look at Monday editions of TeXAS LAwYer
event Sponsorships provide another strategic marketing             • In-House Texas Update, providing current corporate
opportunity for your company. Sponsorship packages include             legal information each Monday
face-time to showcase your expertise, electronic and print         • Litigation Update, delivering the latest litigation news
media promotions, distribution of your marketing materials, and        each Monday
more. As an added benefit to participants of our Roundtable        • E-Announcements: e-mails sent to 38,000 attorneys,
Series, the edited transcript of the roundtable is published as        corporate counsel, and other legal professionals in our
an advertising magazine supplement in TeXAS LAwYer                     proprietary legal database
with photos and biographies of participants. Vendor sponsors       • Invitation E-Mails, targeting attorneys and other legal
receive: company branding on promotional advertising, an               professionals in our proprietary legal database
exhibition table at the event, recognition by the moderator, the   • Expert of the Week, distributing your individual or
opportunity to distribute materials and a list of attendees.           company résumé to litigation-oriented attorneys
                                                                   • E-Newsletters, practice specific articles, briefs, etc.
  proFeSSIonAL ServICe AnnounCeMenTS                                   distributed to a targeted audience.
  Have you...made an important placement?
            ...hired a new employee?                               Call today to learn how TeXAS LAwYer’s tailored
            ...moved or opened a new office?                       marketing programs can help your business increase
  Utilize Professional Service Announcements to                    profits and visibility.
  communicate your noteworthy news to more than 23,000
  business targets.
                                                                                                           L an d of Li t igat ion



Texas is the land of big-time litigation — where multimillion-          Subscribers regularly use our advertisements to evaluate
dollar cases are routine and billion-dollar cases are not               products and to recommend brands and suppliers. They
unheard of. The country’s richest and best-known trial                  plan to buy, lease or evaluate these products and services
lawyers hail from Texas, which boasts some of the busiest               for their companies and firms:
courts in the world.
                                                                            Expert witnesses .......................................35%
TeXAS LAwYer caters to the Texas litigation community                       Court reporting/video depositions..............32%
with award-winning coverage and regular Special FOCUS                       Process servers .........................................30%
Reports.                                                                    Online research .........................................28%
                                                                            Investigative services ................................24%
Nearly three quarters of TeXAS LAwYer subscribers are                       Photo/exhibit preparation...........................21%
litigators. Most subscribers (80%) are licensed attorneys,                  Document retrieval ....................................14%
and identify themselves as trial lawyers in these primary                   Trial consultants.........................................14%
practice areas:
                                                                        TeXAS LAwYer offers a great opportunity to showcase
    Personal injury ...........................................37%      your litigation products and services to one of the biggest,
    Product liability ..........................................26%     richest and most robust trial communities in the country.
    Commercial ...............................................20%
    Labor and employment ..............................18%
    Insurance ...................................................18%
    Corporate ...................................................14%
    Criminal......................................................12%
                                                                                                               F inancia l S e rv ic e s



TeXAS LAwYer presents a unique opportunity for                             As highly affluent community members, TeXAS LAwYer
companies and individuals that provide a wide range of                     subscribers invest regularly. The average market value of
financial services such as personal and commercial banking,                their investments is $870,000; more than a quarter of our
accounting, investment advice, malpractice and other                       readers have portfolios over $1 million.
insurance coverage, retirement benefits, escrow services,
venture capital, factoring, structured settlements and more.               ServICeS that a majority (80%) of our readers use regularly
Not only do they take advantage of financial services on                   include:
their own behalf, but as trusted legal counselors TeXAS                         Accountants ................................................ 66%
LAwYer readers regularly advise clients, friends and family                     Brokers ....................................................... 30%
members on such matters.                                                        Financial planners ...................................... 29%
                                                                                Private bankers .......................................... 22%
They personally recommend, evaluate or approve services                         Online brokerage ........................................ 17%
for their businesses, such as:                                                  Other investment advisor ........................... 8%
     Accounting/bookkeeping ............................ 38%
     Banking and investment advisory .............. 20%                    If you want to reach an affluent and influential audience that
     Legal/financial printing................................ 17%          is ready, willing and able to take advantage of your financial
     Financial ..................................................... 17%   products and services, contact TeXAS LAwYer today.
     Structured settlements ............................... 14%

They also refer financial services to their clients. Client
referrals in the past 12 months:
    Accounting firms ......................................... 36%
    Banking services ........................................ 28%
    Investment firms ......................................... 14%
    Mortgage financing ..................................... 12%
                                                                                             e n te rta i n m e n t &
                                                                                            pu rch a s i ng p ow e r


TeXAS LAwYer readers are an affluent and influential           TeXAS LAwYer subscribers have extraordinary purchas-
audience, a fact reflected in their travel and entertainment   ing power. Percent that have taken the following actions
habits. Whether for work or pleasure, TeXAS LAwYer             within the past 12 months:
subscribers are out and about — vacationing, wining and
dining clients, and constantly on the move for business and/       Taken a resort/spa vacation: 41%
or personal reasons.                                               Purchased cultural event tickets (theater, opera): 63%
                                                                   Purchased high-end electronics: 37%
    Average number of roundtrip flights taken                      Purchased fine jewelry/watches: 42%
    within the past 12 months: 8.5                                 Purchased fine wines and spirits: 46%
    Average number of overnight trips taken: 13.9                  Purchased books/audio books: 71%
    Average number of nights stayed in                             Purchased art/antiques: 40%
    hotels or resorts: 19.4                                        Purchased sporting event tickets: 55%
    Average number of nights stayed in Texas
    hotels or resorts: 8.4                                     TeXAS LAwYer presents a unique marketing opportunity
    Percent of readers who spent at least one                  for travel and entertainment advertisers to reach these
    night in a hotel: 95%                                      powerful and affluent legal and business professionals.

And TeXAS LAwYer subscribers regularly gather at
meeting facilities, restaurants, and other entertainment
venues:
   Percent that entertain clients, guests or
   employees at a restaurant, off-site
   meeting room, bar or club: 83%

    Percent that entertain clients, guests or
    employees at a sporting, cultural, or
    other live entertainment event: 57%
                                                                                            Te ch nolo g y i n T e x a s


TeXAS LAwYer provides a great opportunity to showcase
your technology products and services for one of the biggest,
                                                                    TeXAS LAwYer readers are owners and users of
richest and most robust bars in the country. In addition
                                                                    high-tech products themselves and plan upgrades over
to our regular coverage of legal technology and office
                                                                    the next 12 months.
administration, TeXAS LAwYer offers several special
reports throughout the year devoted specifically to litigation/
                                                                                                 Purchasing/Upgrading
technology. And, as more than half of our readers have
an ownership stake in their firms, these attorneys, along           Product            Own       in the Next 12 Months
with many MIS directors and administrators who check us             Cellular phone     97%                20%
out weekly, regularly use our advertisements to evaluate            Laptop computer    62%                24%
products and personally recommend brands and suppliers:

                                              Recommends
                           Buy or Uprade
                                               or Approves        Reach decision-makers for your legal and consumer tech-
                           in 12 Months:
                                              for Purchase:       nology products and services each week with your
Computer hardware                 63%                 43%         advertisements in TeXAS LAwYer.
Computer software                 55%                 41%
Internet service                  20%                 23%
Insurance                         27%                 33%
Online research                   28%                 28%
Computer network                  18%                 16%
Office machines                   38%                 39%
Case/matter management            20%                 15%
Document storage                  20%                 19%
E-mail                            25%                 23%
Docket/calendar                   21%                 22%
Telecom/video
  conferencing equipment          17%                 20%
Document imaging/scanning         20%                 15%
Security/virus protection         21%                 12%
Timekeeping/billing               17%                 17%
                                                                                        Car e e r r e s ou rc e


TeXAS LAwYer is a major resource for attorneys and
non-lawyer legal professionals looking for employment
information and career opportunities.                   AdverTISInG opporTunITIeS

                                                        Advertising opportunities are available in combination
Unlike general interest newspapers, TeXAS LAwYer        print and/or online packages via:
is targeted precisely at the market you’re trying to
reach: attorneys, paralegals, administrators, legal       • The Career Resources section of TeXAS
secretaries and other nonlawyer staff. And TeXAS            LAwYer, reaching more than 23,000 legal and
LAwYer regularly publishes a wide range of vital            business professionals every week
information about the legal job market in a series of
special issues and reports.                               • Lawjobs.com is the legal market’s most targeted
                                                            web connection for job candidates, employers
                                                            and recruiters, with 3.2 million average page
                                                            views per month and 1,800 résumés in Texas
                                                            alone

                                                        Look no further than lawjobs.com and TeXAS LAwYer
                                                        to fill your legal job positions with qualified candidates
                                                        quickly and effectively.