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              iCanada Direct
           Immigration Services Inc.
           Making Canada Your Home
            Nicholas Dimitrakopoulos
Industry Description:
Trends

   2005 total 262,236 new immigrants
   Increase of 11% over 2004
   60% economic class
   24%family class
   14%refugees
Industry Description:
Growth Patterns

 Largest increases in business
  immigrants 38%
 Provincial nominees 29%
 Business class grew by 12%
 Economic immigrants grew by 17%
 Foreign workers 6% increase
 Foreign students increased by 3%
 1/3 go to Ontario
Industry Description:
Market Size - Canada
  Total Immigrantion Flow 2005 Including
      Students and Foreign Workers



                                           Canada
   396,210
                                           Toronto
    74%                 136,349
                         26%
Industry Description:
Market Size - Toronto
    Toronto Market for Immigration Services
                     2005

                                         Landed
        112,790                          Immigrants
         83%              12,528         Temporary
                           9%            Workers

                                         Student
                             11,031      Class
                              8%
Industry Description:
Market Size - Canada
Industry Description:
Market Size - Canada
 Industry Description:
 Market Size - Canada
    Source countries Students
1.   South Korea 12,505
2.   China 6,996
3.   Japan 4,648
4.   USA 3,743
5.   France 3,563
6.   Mexico 2,281
    20% of totals in Toronto equal to 11,053
Industry Description:
Market Size - Canada
    Top source countries Workers
1.   USA 16,332
2.   Mexico 12,610
3.   France 7,582
4.   UK 7,263
5.   Australia 7,048
6.   Jamaica 6,138
    13% in Toronto of total of 12,528
Industry Description:
Profit Margins
 70% of the survey reported these
  margins
 2002 - 12.7
 2003 - 11.1
 2004 - 11.8

 GDSourcing Research retrieval Canadian
  Industry Performance Other Legal Services
Industry Description:
Government Regulations
 From April 30, 2006 all legal
  representation must be recognized
  through CIC
 Representatives must be members in
  CSIC the regulating body
 Must pay membership dues, and
  continuing professional development
  as required
 Required to have E & O insurance
Customer Survey/Customer Profile
12 Characteristics of Target Market
 Based on 100 people surveyed
 Geographic (Canada, USA, UK, Mexico, Greece,
  Spain, Russia, China)
 Language (English, Spanish, Chinese, Russian,
  Greek)
 Clickographic (Internet fluent, Google or Yahoo
  key word searches)
 Price Ceiling (40% less then lawyers)
 Benefits Sought (professional office space,
  preferred communication telephone, and
  variety of payment methods)
Customer Survey/Customer Profile
Factors in Buying Decision
 17% used the services of an immigration
   consultant
 Top three aspect they were looking for
1. Qualifications
2. Honesty
3. Price
4. Dedication
5. Ease of communication
6. Location
7. Professionalism
Customer Survey/Customer Profile
Factors in Buying Customer
 Preferred methods to search for a
   consultant
1. Referrals
2. Internet
3. Newspapers
4. Yellow pages
5. Flyers/Bulletin boards
6. Radio/television
Customer Survey/Customer Profile
Spending Habits
 40%less then lawyers
 8% used lawyers
 50% had their family and friends help
  them
 People surveyed were a cross section
 Earning 40-$50,000 year
Competitor/SWAT analysis:
Strengths
   Affiliated offices
   Established
   Online payments
   Offer related services
   Customer testimonials
   Multilingual
Competitor/SWAT analysis:
Strengths
   No price lists
   Limited English skills
   No 1-800 number
   Limited information
   Not very personable
Competitor/SWAT analysis:
Opportunities
 Large demand of services in the areas
  they service
 Lower supply of consultants due to
  recent government regulations
 Increased government objectives
 Decreasing fees for applications
 Economic environment favorable
Competitor/SWAT analysis:
Threats
 Increasing competition for immigrants
  in other countries
 New graduates dealing with
  immigration, both lawyers and
  consultants
 People doing it themselves
 No profit groups assisting people
 Need to overcome bad publiity in the
  past
Supplier Analysis:
Items Required
   Laser Printer $279-$499
   Stationary $200
   Office furniture $200
   Ink and Paper $15
   Office space $150
   Cell Phone $50-$75
   Web Site Domain and Hosting $5
   Internet $50
Supplier Analysis:
Items Required
THANK YOU FOR YOUR TIME
 We look forward to doing business
  with you
 At iCanada Direct Immigration
  Services Inc. we are dedicated to
  make Canada your home

				
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posted:7/8/2011
language:English
pages:22