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teams - Avon Walk for Breast Cancer by wpr1947

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									                                   Media Contacts:    Gloria Quinn                               Karyn Margolis
                                                      Kaplow PR                                  Avon Foundation for Women
                                                      646-747-3582 (office)                      212-282-5666 (office)
                                                      gquinn@kaplowpr.com                        347-244-5198 (cell)
                                                                                                 Karyn.margolis@avonfoundation.org

                                                      Event information:      www.avonwalk.org or call 888-541-WALK




        Local [Insert City] Residents to Walk 39.3 Miles to End Breast Cancer
                         with the Avon Walk for Breast Cancer

    Set To Participate In Weekend-Long Avon Walk [INSERT CITY] on [INSERT EVENT DATE]

CITY, STATE (DATE) – They are IN IT TO END IT! [TEAM NAME] of [INSERT HOMETOWN] will join
thousands of women and men in the upcoming Avon Walk for Breast Cancer [WALK CITY], raising funds
and awareness that will help defeat breast cancer and support those facing the disease. The team
includes [INSERT INDIVIDUAL NAMES AND TOWNS/CITIES IF NOT ALL THE SAME], and together they will
participate in the non-competitive event. Each walker will complete a marathon (26.2 miles) or a
marathon and a half (39.3 miles) over the weekend of [INSERT WALK DATES], [INCLUDE THIS SENTENCE
ONLY IF TEAM INCLUDES CREW AS WELL AS WALKERS] and members of an all-volunteer Avon Walk
Crew will provide critical support throughout the weekend.

“Thanks to thousands of people like the members of [INSERT TEAM NAME], we are able to save lives by
providing significant funds for vital breast cancer research as well as access to care, screening, support
services and education,” said Carol Kurzig, president of the Avon Foundation for Women, the public
charity that produces the events. “The Avon Foundation for Women is ‘in it to end it’ for a ninth Avon
Walk for Breast Cancer season. For the last eight years, tens of thousands of dedicated women and men
took personal action to help others through the Avon Walk for Breast Cancer. We are truly inspired by
our participants’ passion and enthusiasm.”

The Avon Walk [INSERT CITY] is one of nine weekend walks taking place in 2011. The complete 2011
Avon Walk for Breast Cancer schedule includes: Houston (April 16-17), Washington, DC (April 30-May
1), Boston (May 14-15), Chicago (June 4-5), Rocky Mountains, CO (June 25 – 26), San Francisco (July 9 –
10), Santa Barbara (September 17-18), New York City (October 15-16), and Charlotte, NC (October 22-
23).

[INSERT TEAM NAME] was inspired to take part in the Avon Walk [INSERT CITY] because [SHARE YOUR
TEAM’S PERSONAL STORY AND REASON FOR PARTICIPATING, INCLUDING ANY SPECIAL MEANING OF
THE TEAM NAME. SHARE INFORMATION INCLUDING YOUR INSPIRATION FOR PARTICIPATING, HOW
YOU KNOW ONE ANOTHER (FAMILY, FRIENDS, COLLEAGUES, NEIGHBORS, ETC), AND ANY UNUSUAL
DETAILS, FOR EXAMPLE, IF YOUR TEAM IS TRAVELING A LONG DISTANCE TO PARTICIPATE, HOW YOU
CAME TOGETHER AS A TEAM, IF YOU’VE PARTICIPATED BEFORE, ETC. PLEASE KEEP CONCISE – try for no
more than 2-3 sentences.]

[INSERT TEAM NAME] has set a fundraising goal of $[INSERT GOAL AMOUNT]. To support [TEAM’S]
fundraising campaign, donations can be sent to [CONTACT INFO AND/OR WEBSITE LINK]. Funds raised
by [INSERT TEAM NAME] and the thousands of other Avon Walk participants are awarded by the Avon
Foundation for Women, a 501(c)(3) public charity, to help make sure anyone facing a breast cancer
diagnosis gets the care they need regardless of their ability to pay, and to help fund breast cancer
research. For a complete list of Avon Foundation for Women funding, visit www.avonfoundation.org.



                                                     -more-
The Avon Walk series, the Avon Foundation’s largest fund-raising event, comprises nine non-competitive
weekend fund-raising walks for all fitness levels that require a significant commitment from participants.
Each walker is required to raise at least $1,800 in donations and to prepare physically for the event,
which offers the option of walking a marathon (26.2 miles) or a marathon and a half (39.3 miles) over a
weekend. Among the walkers’ ranks in 2010 were men and women of all ages, from nearly every state
and nine countries, including more than 1,600 breast cancer survivors. This large, diverse group was
united by their shared desire to eradicate breast cancer and help those touched by the disease.

[INSERT TEAM NAME] will start their Walk weekend with an opening ceremony early Saturday morning,
and then spend most of the day walking. Both walkers and volunteer Crew spend Saturday night at the
“Wellness Village,” featuring two-person sleeping tents, hot showers, prepared meals and support
services. On Sunday, all walkers set out on the route again, with their final miles culminating in an
impactful closing ceremony, including the presentation of local grants so funds immediately benefit
deserving medical centers and breast cancer organizations in the community.

For more information or to register for an Avon Walk for Breast Cancer, visit www.avonwalk.org or call
888-541-WALK.

                                                              ###

                              The Avon Walk for Breast Cancer thanks National Sponsor: Reebok
                          and Official Sponsors: Genentech BioOncology, Tomboy Tools and Otterbox.

Remember: early detection can help save lives. Discuss breast cancer screening with your doctor. Make informed decisions about
                      what age to start mammography. Get to know your risk and risk reduction strategies.
  For more breast cancer information and resources, visit www.cancer.org (keyword breast cancer) or www.avonfoundation.org,
                           where you can access free printable breast cancer informational literature.


                                           Follow the Avon Walk for Breast Cancer
                                        on Facebook (www.facebook.com/avonwalks)
                                            and Twitter (twitter.com/avonwalks).

								
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