Region 2 MD Webcast

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					      IEEE Region 2 Membership
      Development Conference Call /
      Web Cast
January 30, 2009



               Wole Akpose
                  Chair, IEEE Region 2 Membership Development
                  wole@ieee.org
Region 2 MD Web Cast                                                                                 Slide 2

   Today’s Edition …
             Welcome Notes
                 Welcome notes by Region 2 Director
             Message from MGA MRR 2010 Chair
                 MRR Vision and Objectives
                 2010 focus
             New benefit for members
                Free E Book version of premier IEEE-Wiley publications
             GOLD Efforts in Member engagement
                Rachel Krepps
             MRR Focus going forward
                John Day
             Latest Statistics
                Wole Akpose
             Closing Remarks
                Ralph Ford
             Subject Appendix: SAMIEEE and Arrears Recovery, Step by Step




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast         Slide 3

                        Cathy Downer
   Today’s Speakers …   IEEE MD Manager

                           Gordon McPherson
                           IEEE E-Pubs


                            John Day
                            MD Director


                           Bill Walsh
                           R2 Director


                           Ralph Ford
                           R2 Direct. Elect


                            Rachel Krepps
                            R2 GOLD Chair


                           Wole Akpose
                           R2 MD Chair


                         Thomas Habetler
                         MGA MRR Chair
Region 2 MD Web Cast                                                   Slide 4

   Web Cast Notes


   Webcast presentation available on MD virtual community at
   https://www.ieeecommunities.org/ieee.md.net in the files section.

   Attendee lines are muted, except for speakers. To un-mute your phone during
   the Q&A portion, press *6. To mute your phone again, press *6.

   Please ask topical questions using the chat box

   For technical-assistance, e-mail to web-conf@ieee.org any time during webcast

   This webcast is recorded. Presentation and audio will be available as an “on-
   demand” resource – URL and announcement to be posted in the MD Virtual
   community.
Region 2 MD Web Cast                       Slide 5




                       Web Cast
                       Attendance
                       Roll Call
                       Use the Chat box.
                       Please type in your name/
                       title/location
Region 2 MD Web Cast           Slide 6




           Welcome from Region 2
           Director



           Bill Walsh
           Region 2 Director
Region 2 MD Web Cast            Slide 7




           Member Recruitment
           and Retention
           Committee
           2010

           Tom Habetler
           Chair
Region 2 MD Web Cast                                                Slide 8

    Experience
         Div II Director, 2007-2008.
         Technical Activities Board, 2001-02, 2007-2008.
         Chair, TAB Membership Ad-Hoc, 2008
         MELCC Member, 2008-2009
         TAB NTDC, 2009
         TAB-Appointed Rep to MGA, 2010
         Society Review Committee, 2008-2011
         Power Electronics Society
          –   President, 2001-02;
          –   Vice-President, 1999-00;
          –   AdCom Member-at-Large, 1996-99;
          –   Secretary, 1994-95;
          –   Chair, Membership and Publicity Committee, 1990-93;
          –   Chair, Atlanta Chapter, 1998-99;
Region 2 MD Web Cast                             Slide 9




       Who I am
          Member of Region 3, Atlanta Section
          Professor of ECE at Georgia Tech for 21 years
          in the field of electric machines and power
          electronics.
          Very passionate about IEEE. My enthusiasm
          stems in part, from its demonstrable effects on
          my career.
Region 2 MD Web Cast                              Slide 10


       Goals
          Clearly, my IEEE-life has been in TAB.
          MRR may be an MGA cmte, but it is an IEEE-
          wide function. We need to always think of it that
          way.
          But, member recruitment and retention reaches
          equally across both MGA and TAB.
          We need TAB and MGA working together to
          help engage members in finding their IEEE
          home.
          My goal is to make section, region, and society
          MD chairs aligned partners in recruitment.
Region 2 MD Web Cast                             Slide 11




       Goals
          We know that primary reason to join is to stay
          technically current. We must use the
          technical pubs and networking of the
          societies to help the sections attract
          members.
          At the same time, society memberships are
          decreasing. Societies have a pressing
          interest in bolstering membership.
Region 2 MD Web Cast                                   Slide 12




   Key Issues for retention
          Focus on the Member
           – Members are partners, not customers or clients.
           – Many of our members are struggling to stay
             current.
          Engaging industry members
           – Bringing conferences and other products to the
             local level and the desktop
          Cannot just be a knowledge community, but
          embrace other types of community.
          Engage volunteers more immediately
Region 2 MD Web Cast             Slide 13




           GOLD MD Activities




           Rachel Krepps
           Region 2 GOLD Chair
Region 2 MD Web Cast                        Slide 14




       Practical, Leading-Edge Content:
       IEEE eBook Classics




            Gordon MacPherson
            Sr. Manager, eBook Products &
            Conference Publishing
            30 January 2010
Region 2 MD Web Cast           Slide 15




       eBooks are NOT the wave of
       the future…
Region 2 MD Web Cast                Slide 16




              They’re the wave of NOW
Region 2 MD Web Cast         Slide 17




       What stands out about IEEE
       eBook Classics?
Region 2 MD Web Cast                     Slide 18




              Member Value Propositions

       The IEEE-Wiley eBooks Library
       brings added value to IEEE
       Xplore® by commingling
       practical, deep-dive book
       content with Xplore’s journals,
       transactions, standards, and
       conference proceedings
       content
Region 2 MD Web Cast                         Slide 19




       Member Value Propositions
       (continued)
          The IEEE Press Editorial Board recommends
          volunteer peer reviewers who provide
          feedback to authors while the books are
          being written
Region 2 MD Web Cast           Slide 20




       Outreach Activity:
       IEEE Societies

    Editors of IEEE journals
    are apprised of IEEE
    Press interest in book
    proposals, and provide
    with Wiley contact for
    acquisitions
Region 2 MD Web Cast                                   Slide 21




       Outreach Activity: IEEE Fellows

          We created a direct,
          low-key e-mail appeal
          to Fellows, asking for    4,896 messages sent
          their recommendations     36% were opened
          for potential book        4% followed a link
                                    16 potential book ideas
          authors and IEEE
                                    30 suggestions for nominees
          Press Editorial Board
          members
          Contacted Fellows
          from ComSoc, PES,
          APS and other key
          Societies
Region 2 MD Web Cast                           Slide 22


   IEEE eBook Classics:
   Direct Benefits to Members

     Over 2,000 free eBook chapters from over
     220 pre-2007 eBooks, delivered via IEEE
     Xplore
     ~ 40 newer titles added each year
     Purchasing these titles at retail would cost
     over $25K
     Accessible via Xplore using your IEEE Web
     login
Region 2 MD Web Cast            Slide 23




       What do the IEEE eBook
       Classics look like?
Region 2 MD Web Cast             Slide 24


   IEEE-Wiley eBooks Library –
   eBook Home Page

   TOC


 Sample
 Chapter
                                            Cover Scan




Bibliographic
Information


    Abstract
Region 2 MD Web Cast            Slide 25


       Table of Contents View
Region 2 MD Web Cast          Slide 26




       Sample Chapter (PDF)
Region 2 MD Web Cast                           Slide 27




        Please feel free to contact me with
                     questions!
                         Gordon MacPherson
                       g.macpherson@ieee.org
                          +1 732.562.3890
                         www.ieee.org/press
Region 2 MD Web Cast                                                                                                                                                                                      Slide 28


           IEEE Region 2
           Membership Development

           Disposition & MD Guidance
           for Growing Higher Grade Membership



                       John Day
                       Director, Membership Development    60.0%



                       j.day@ieee.org                      40.0%

                                                                                           Boise
                                                                                                                                                 Las Vegas         Central Coast
                                                                                                                                                                                     Utah




                                                           20.0%                                                         San Fernando Valley



                       30 January 2010
                                                                                                                                                                                             Northern Nevada
                                                                                                                                             Foothill
                                                                                                                                                                                                                Tucson
                                                            0.0%                                                                                                                                       Alamogordo-Holloman
                                                                72.0%              74.0%                     76.0%         78.0%                          80.0%                          82.0%                           84.0%   86.0%                    88.0%


                                                                                                                                                                       Orange County
                                                           -20.0%                                                                                                                                      Oregon Secction
                                                                                                                             San Francisco                Alaska
                                                                                                                                                                         Spokane                                   Los Alamos
                                                                                                                                               Phoenix                                      Seattle
                                                                                              Metropolitan Los Angeles                                                                                    Albuquerque
                                                                                                                                                           Santa Clara Valley          Buenaventura
                                                           -40.0%                                                                  Sacramento Valley                                                    Palouse*                            Richland
                                                                                                                                                             Oakland-East Bay                  China Lake
                                                                                      Eastern Idaho
                                                                        Montana*                                              San Diego                                            Fort Huachuca
                                                                                                                                                        Coastal Los Angeles                               Western Montana

                                                           -60.0%

                                                                                                                                                                                              Hawaii

                                                           -80.0%




                                                          -100.0%                                                                                                                                                                   Central Washington*




                                                          -120.0%
Region 2 MD Web Cast   Slide 29


  The Concern…
Region 2 MD Web Cast                    Slide 30




                       MD Disposition
                        Methodology
Region 2 MD Web Cast                                                   Slide 31


                             Y
Year-over-Year Recruitment




                             +
                                                                           Retention   X
                             0

                             -



                                 Key
                                 X-axis = present year retention
                             Y   Y-axis = Year-over-year recruitment
Region 2 MD Web Cast                                                                  Slide 32




                                                           Recommended MD
                                 Recommended MD
                                                                Focus
                                      Focus
                                                                                  Great Job !
Year-over-Year Recruitment




                             +   100% on retention
                                                           75% on retention
                                                          25% on recruitment
                                                                                           Retention
                             0

                             -
                                 Recommended MD            Recommended MD      Recommended MD
                                      Focus                     Focus               Focus

                                 Rethink / Develop         85% on retention     15% on retention
                                   MD Strategy            15% on recruitment   85% on recruitment




                                      Key
                                      Color shading = Disposition & Guidance
Region 2 MD Web Cast                  Slide 33




                         Region 2
                       Higher-Grade
                        by Section
Higher-Grade Membership Disposition  Dec 2009 – All Regions                                    Slide 34
                                                             Recruitment
                                                (cumulative, 16 Aug – 31 Dec, year-over-year)

                                                                 30.0%




                 R9                                              20.0%




                                                    R10          10.0%

                                                                                                           Retention
                                                                                                           (as of 31 Dec)

                                                                   0.0%




                                                                 -10.0%                R3
                                                   R8                                           R1
                                                                                 R6             R2
                                                                 -20.0%

                                                                                            R4
                                                                                    R5
                                                                 -30.0%   R7


                                                                 -40.0%
Higher-Grade Membership Disposition  Dec 2009 – Region 2                                                                          Slide 35

                                                                     Johnstown        300.0%
Year-over-Year Recruitment




                                                                                      200.0%



                                                                                                                                         Retention
                                                    West Virginia
                                                                                      100.0%                             Delaware Bay




     56%                                                                                            Cincinnati                                          66%
                                                                                    Dayton                                                       Lima
                                                                    Washington          0.0%
                                                  Pittsburgh                          Northern Virginia                             Baltimore
                                                                   Central Pennsylvania        Akron                                            Susquehanna
                                                                                                                 Philadelphia
                                                                  Youngstown                      Columbus
                                                                                    Cleveland
                             Souther New Jersey
                                                                                                                 Lehigh Valley
                                                           Erie                      -100.0%




                                                                                     -200.0%
Region 2 MD Web Cast                 Slide 36




                       MD Guidance
Recommended Course of Action  Jan through Apr 2010                                                                                      Slide 37

                                                                          Johnstown        300.0%
Year-over-Year Recruitment




                                                                                           200.0%



                                                                                                                                              Retention
                                                         West Virginia
                                                                                           100.0%                             Delaware Bay




                                                                                                         Cincinnati
                                                                                         Dayton                                                       Lima
                                                                         Washington          0.0%
                                                       Pittsburgh                          Northern Virginia                             Baltimore
                                                                        Central Pennsylvania        Akron                                            Susquehanna
                                                                                                                      Philadelphia
                                                                       Youngstown                      Columbus
                                                                                         Cleveland
                                  Souther New Jersey
                                                                                                                      Lehigh Valley
                                                                Erie                      -100.0%




                                                                                          -200.0%


                             * Small N
Recommended Course of Action  May through Dec 2010                                                                                     Slide 38


                                                                          Johnstown        300.0%
Year-over-Year Recruitment




                                                                                           200.0%



                                                                                                                                              Retention
                                                         West Virginia
                                                                                           100.0%                             Delaware Bay




                                                                                                         Cincinnati
                                                                                         Dayton                                                       Lima
                                                                         Washington          0.0%
                                                       Pittsburgh                          Northern Virginia                             Baltimore
                                                                        Central Pennsylvania        Akron                                            Susquehanna
                                                                                                                      Philadelphia
                                                                       Youngstown                      Columbus
                                                                                         Cleveland
                                  Souther New Jersey
                                                                                                                      Lehigh Valley
                                                                Erie                      -100.0%




                                                                                          -200.0%


                             * Small N
MD Tools / Resources by Situation                                                                         Slide 39



                                 SAMIEE queries for non-renewed    SAMIEE queries for non-
                                           members                   renewed members

                                   Renewal Outreach Templates     Renewal Outreach Templates
                                                                                                 1st-Year Member Guide
Year-over-Year Recruitment




                             +       1st-Year Member Guide          1st-Year Member Guide

                                         STEP Program                   STEP Program
                                                                                                              Retention
                             0

                             -                                     SAMIEE queries for non-
                                                                     renewed members
                                                                                                 1st-Year Member Guide
                                                                  Renewal Outreach Templates
                                                                                                      MGM Program
                                       MD Strategy & Plan            STEP Program Guide
                                           Template
                                                                                                 Recruitment Brochures
                                                                    1st-Year Member Guide
                                                                                                      STEP Program
                                                                        MGM Program

                                                                    Recruitment Brochures




                                        Timing of tactics / tools change with the business calendar
Region 2 MD Web Cast                 Slide 40




                       thank you !
                       questions ?
Region 2 MD Webcast                   Slide 41




   Region & Section Membership
   Statistics

   January 2010



                      Presented by:
                      Wole Akpose
                      MD Chair
                      wole@ieee.org
Region 2 MD Web Cast                                                             Slide 42

  Region 2 membership snapshot : December 2009



                                                                                   2010 New
        Regional Snapshot                             ’09 vs. ‘08     % Change
                                   Total this Month                              Members (DEC)




    Total Membership                32,901                   764      2.4 %          1336


        Higher-Grade                 28,434                 - 53     - 0.2 %         379

        Students                      4,467                 817      22.3%           957

          IEEE Worldwide - Total     397,001                 14,601     3.8%         25,771
Region 2 MD Web Cast                                           Slide 43




                                  Cumulative – Through This Month
    2010 Retention
    .

     Dashboard /                        Graduate    Undergraduat
     Benchmark         Professionals                                      Total
                                        Students     e Students

  Region – Total
                          61.7%          47.4%         30.5%              59.4%
  Members
  Region – 1st -Year
                          22.8%          30.1%         25.4%              24.7%
  Members
  IEEE – Total
                          56.9%          45.2%         16.5%              51.2%
  Members
  IEEE – 1st Year
                          22.8%          30.6%         11.9%              19.6%
  Members
Region 2 MD Web Cast                               Slide 44



                            62.3% - Susquehanna

                            62.1% - Baltimore

                            61.9% - Lima
           Best Section
          Total Retention
                            60.8% - Delaware Bay

                            60.2% - Philadelphia

                            60.0% - Youngstown
Region 2 MD Web Cast                                 Slide 45




                       Numeric Growth    Percentage Growth



                       28 – Columbus     125.0% - Youngstown
    Top Section
   Recruitment
  Year over Year
                 23 – Washington          66.6% - Johnstown
   (Cumulative)


                       20 - Youngstown    52.9% - Dayton
Region 2 MD Web Cast                                                   Slide 46

                                        Qualifying          Qualified
                   Section Name
                                     Recuitment Gains   Incentive Payout
      Akron Section
      Baltimore Section
      Central Pennsylvania Section
      Cincinnati Section                    1                $ 5.0
      Cleveland Section
      Columbus Section
      Dayton Section
      Delaware Bay Section                  5               $ 25.0
      Erie Section
      Johnstown Section                     3                $ 15.0
      Lehigh Valley Section
      Lima Section
      Northern Virginia Section
      Philadelphia Section
      Pittsburgh Section
      Southern New Jersey Section
      Susquehanna Section
      Washington Section
      West Virginia Section                 1                $ 5.0
      Youngstown Section
      R2 Qualifying Gains & Payout         10           $ 50.0
Region 2 MD Web Cast            Slide 47




               Section MD Reports ?
Region 2 MD Web Cast                          Slide 48


   Other Activities
    Monthly Region MD Newsletter
       Section breakdown of MD statistics
    First year experience
       Hand written note to several section MD chairs
    Region 2 on Facebook
       Search Term IEEE_R2MD
    Region 2 Winter Meeting in February
       Visit MD Booth in Baltimore on Feb 20.
    IEEE-USA Annual Meeting in March
       Nashville, Tennessee – March 4/7
Region 2 MD Web Cast                           Slide 49




                       Next Webcast



               Saturday, April 24 2010 @ 10:00 am
Region 2 MD Web Cast                 Slide 50




                       Thank you !
Region 2 MD Webcast                   Slide 51




          Updates / Wrap-Up / Direction /
          Best Practices
Region 2 MD Web Cast                                                                 Slide 52

   Wrap Up / Direction – MD Prioritization


        January through April
          – 85% effort - Retention / Arrears Recovery
          – 15% effort - Recruitment

        May through August
         – 15% effort - Arrears Recovery
         – 85% effort - Recruitment

        September through December
          – 85% Recruitment
          – 15% Renewal monitoring



   All the while … MD Staff support:
   • Retention / arrears recovery campaigns, electronic and print (through August)
   • Recruitment / incomplete applications / reinstatement campaigns (monthly)
   • Recruitment / authors outreach (May timeframe)
Region 2 MD Webcast         Slide 53




           Open Floor Q&A
Region 2 MD Web Cast                                                                                Slide 54




                                         APPENDIX




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                                Slide 55

   Membership Development Portal – www.ieee.org/md

                                                                                        Membership Reports
                                                                                        MD Virtual Community
                                                                                        SAMIEEE access
                                                                                        Membership
                                                                                        Development Manual
                                                                                        Member benefits at a
                                                                                        glance
                                                                                        Recruitment programs
                                                                                        and tools
                                                                                        MD Kits – online order
                                                                                        form
                                                                                        Benefit Development
                                                                                        Toolkit: Regions 7-10




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                               Slide 56

   Online Order Form – www.ieee.org/mdsupplies




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                                Slide 57

   Online MD Resources



        The web page to join the IEEE                                            www.ieee.org/join
        The web page for MD volunteers                                           www.ieee.org/md
        The web page for IEEE benefits
         – www.ieee.org/benefits

        Your Region web page                                                     www.ieee.org/??
        Your Section web page                                                    www.ieee.org/??
        Your Chapter web page                                                    www.ieee.org/??
        Your Conference web page                                                 www.ieee.org/??
        Your Student Branch web page                                             www.ieee.org/??




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                               Slide 58




                                     Thank you !
                                     Questions ?




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Webcast                        Slide 59




           Appendix
           SAMIEE & Arrears Recovery:
           Step-by-Step



         Presented by:
         Aleksandar Szabo
         Region 8 Membership Development
         Coordinator/Subcommittee Chair
Region 2 MD Webcast                                                                              Slide 60




                  SAMIEEE Predefined Queries


                                   How to select

                                       Arrears
                                        Aleksandar Szabo
          Region 8 Membership Development Coordinator/Subcommittee Chair
                                a.szabo@ieee.org



       Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-onf@ieee.org
Region 2 MD Webcast                                                                              Slide 61


                        The Terminator Action
      Members who didn’t renew for 2009 till the end of 2008
      continued to have all the member benefits during
      January and February 2009. Such members are
      named “Pre-Arrears”
      At the end of February, after the Terminator Action, all
      the Pre-Arrears who didn’t renew are sorted out, their
      member benefits, rights and privilages are deactivated
      (they don’t receive the journals anymore) and they are
      named “Arrears”
      Starting from the beginning of March all members
      renewing for 2009 are transfered from the list of
      Arrears to the list of Active Members and their member
      benefits, rights and privilages are activated again
      instantaneously (they receive again the journals)


       Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Webcast                                                                             Slide 62


      User access to SAMIEE is limited by
     organizational unit and to the following
            IEEE volunteer positions
    (names must be in the Geographic Roster!)
      • Region Directors, Director Elects, Past Directors, Treasurers,
        Secretaries
      • Region MD Chairs
      • Section/Council/Subsection Chairs, Vice Chairs, Treasurers
        and Secretaries
      • Section/Council/Subsection MD Chairs
      • Chapter and Joint Chapter Chairs
      • Student Branch Chairs and Counselors
      • Society Presidents, President Elects, Past Presidents, Vice
        Presidents, Treasurers, Secretaries, Executive Directors,
        Administrators, Chapter Coordinators
      • Society Membership Chairs


       Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                               Slide 63

       SELECTING THE ARREARS USING SAMIEEE


         Use SAMIEEE to get the list of Arrears (members who
            didn’t renew for 2009) in your Organizational Unit

        Go to SAMIEEE
         www.ieee.org/organizations/vols/samieee/positions.html
        Click Access SAMIEEE
        Insert you User ID and Password and Login
        Click SAMIeee in Shared Folders
        Click Geographic Predefined Query and you will get the list of
         Predefined Queries
        From the list of Predefined Queries select (green arrow on the
         slide showing Predefined Queries) (GEO) Arrears: Member
         Contact Info By Section-By Grade
        Download the list to Excel and sort the data as you like...



         Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
                                                                                                    Slide 64




Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                               Slide 65




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                              Slide 66




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                              Slide 67




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                               Slide 68




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org
Region 2 MD Web Cast                                                                               Slide 69


       Download to Excel
       and sort the data as you like...




        Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: web-conf@ieee.org

				
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