News for UNL’s Marketing Department Friends and Alumni
FROM THE DEPARTMENT CHAIR Amit Saini, Ravi Sohi and Jim Gentry were all nominated for the
upcoming distinguished teaching award and they continue to
provide strong teaching at both the undergraduate and graduate
Hello Marketing Family, levels. For the third year in a row, our students are participating
with Union Pacific Railroad in a special internship program. Union
Happy Holidays from all of us in the Marketing Department at the Pacific is providing generous funding for this project! Other stories
University of Nebraska–Lincoln! Is it really December again? are forthcoming!
These are very busy times as the semester ends with final exams
on the horizon, and students, faculty and staff preparing for well It has been a great year for our graduate students! Out of CBA, we
deserved time with family and friends during the holidays. We are received 3 of the 4 graduate fellowships. Many more exciting
especially thankful for another wonderful year filled with success! accomplishments by our graduate students are coming up.
Several of the highlights include the hiring of Les Carlson who
comes to us from Clemson University with his wonderful wife, The foundation for many of these continued successes is
Linda. In addition, Rob Simon is now officially a part of our faculty, attributable to our wonderful staff and the support they provide.
teaching our large sections of Introductory Marketing. Michelle, Marci, Sarah and newcomer Maggie are the best! We
have been fortunate to keep Sarah who now is in her third year
We began 2008 with “good vibes,” anticipating another year of with us and who we hope will continue to be with us throughout her
achievements. Marketing continues to excel as a department master’s program.
within CBA. This year we actually recruited a highly talented
advisory board which we will introduce to you as part of the The positive energy that faculty, students and staff bring to our
marketing family. Not a single person turned us down and we have family is second to none. We have made great strides this year as
already begun interacting with several of them. We look forward to we continue to move forward with our strategic marketing planning
using all of their tremendous talents throughout the coming year as processes. We value your input, so as you come up with ideas, do
they provide insights and wisdom. not hesitate to pass them to us.
Here are a few highlights of this year with more details to come: Happy Holidays!!!!
• Someone is expecting a new edition next year.
• This past spring we held the 17th Annual Robert
Mittelstaedt Doctoral Symposium. Our thanks go out to
Bob, Jim, Michelle and others for another highly
• Jim and Dwayne won the Marketing Department’s
Faculty Research Award for 2007-2008. Ron Hampton
• The Marketing Department continues to have one of the Chair and Associate Professor of Marketing
largest majors on campus with approximately 400 CBA Agribusiness Program Director
students declared this fall.
• Ron won the Distinguished Teaching Award.
• Michelle Jacobs won the Distinguished Staff Award for
• Refereed journal article hits from every faculty member
this past year.
• Introducing Dr. Amber Epp, Dr. Clinton Lanier, and Dr.
Aubrey Fowler. Way to go in finishing your degrees!
The department offered an experiential learning class in
conjunction with the Gallup Corporation in Spring 2008, which was
facilitated by Rob Simon. The class, which is made up of some of
our top students, had the opportunity to develop a marketing plan
for a new product, The World Poll, that Gallup was introducing in
Spring 2008. The class was a competition to see which student
group developed the best plan for Gallup. The plans were judged
by top Gallup management including CEO Jim Clifton. A group led Stacey Guthard
by the Marketing Department’s student worker Sarah Andrews
was awarded the top prize. It was an excellent experience for the
students and they had multiple opportunities to work with the top
management at Gallup. Gallup was pleased with the results and
wants to participate in another class with the department in the
This fall we have a class in conjunction with the Union Pacific
Railroad. The class is also run as a competition between five
groups on projects designed by Union Pacific Management. The
students have completed a distribution project to analyze the
potential for exports of US coal to Asia and what action Union
Pacific should take in this area. They have developed a recruiting
video for Union Pacific and worked on enhancements to Union
Pacific’s customer website. This has been a hands on class
experience for the students. They had the opportunity to present to Danielle Bakken
the Executive Vice President for Sales and Marketing for Union
Pacific. They also were able to have a group discussion with the AMA News
Corporate Secretary and the Corporate Treasurer. Union Pacific Last year’s Collegiate AMA chapter had a successful year. We had
has given our students invaluable real world experience and the a very active core of members who remained involved all year.
opportunity to enhance and develop their resumes and portfolios. The chapter won awards at the 2008 Collegiate AMA Conference
from the International AMA group for Chapter Planning, which
involves the yearlong plan for programming, development and
Textbook Scholarships other activities. The chapter also won an award for Membership for
Follet Bookstores sponsored a competition, “March Madness maintaining an active and involved membership. Last year’s
Adoption” with textbook coordinators during the spring semester. President Laura Brown won the local professional AMA chapter’s
At a luncheon sponsored by Follet Bookstores and Vice Chancellor student marketer of the year award.
Christine Jackson’s office, winners were awarded textbook
scholarships from their competition. Since the department This year the Collegiate AMA chapter is off to a fast start. We have
submitted all textbook orders for the fall semester before the had speakers from the University of Nebraska Athletic Department,
deadline, we were in the "100% Club." In that category, our local advertising agencies and corporate marketers. The chapter
textbook coordinator Michelle Jacobs won the $500 textbook has over 50 active members this year.
scholarship. Textbook scholarships were awarded to: Danielle
Bakken, marketing major from Brandon, South Dakota and Stacey
Guthard, agribusiness major from Litchfield, Nebraska. Visiting Scholars
The department hosted several visiting scholars throughout the
year, which included Dr. Darach Turley, Dublin City University; Dr.
Mike Reilly, Montana State University; Dr. Aric Rindfleisch,
University of Wisconsin-Madison and Dr. Jim Brown, West Virginia
University. Their visits were thoroughly enjoyed by the department.
Advisory Board Fellowship; Yaowei Hao is on his second year of the Othmer
This year the department formed an advisory board. Creation of Fellowship; and Tim Reilly is on his first year of the Othmer
the board will be beneficial in developing a stronger program for Fellowship. Othmer Fellowships are renewable for up to three
our students both at the undergraduate and graduate level. years. All of these fellowships are provided by UNL’s Office of
Members are: Susan Shald, Director of Talent Sourcing, The Graduate Studies. Only a small number of these fellowships are
Gallup Organization; Scott Berg, Senior Director, Hewlett-Packard; awarded campus-wide each year, and the department has
Rich Claussen, Executive VP – Client Services, Bailey Lauerman; received them for several years.
Matt Nyberg, VP Sales & Marketing, Lincoln Industries; Shawntell
Kroese, Senior Director of Marketing & Sales, Union Pacific; Andy Mike Krush was the department’s representative at the 2008
Romjue, Director of Channel, Porter Cable; John Rood, Senior AMA-Sheth Doctoral Consortium hosted by University of Missouri-
Vice President – Marketing, Disney ABC Networks Group; Roger Columbia.
Theide, retired executive with Procter & Gamble; Cindy McCaffrey,
VP Marketing Communication, Google; and Eric Gillis, Senior Each year the faculty present graduate student awards for
Director of Marketing, West & Hawaii Regions, Marriott Resorts. contributions to the department during the academic year.
Graduate student awards recipients for 2007-2008 were:
• Rob Harrison, Excellence in Teaching Award
Mittelstaedt Doctoral Symposium • Mike Krush, Excellence in Research Award
The 17th Annual Robert Mittelstaedt Doctoral Symposium was held • Shannon Cummins, Baker Award for Excellence in
April 3 – 5. This year’s symposium was well attended. Be sure to Service
mark your calendars for the 18th Annual Mittelstaedt Doctoral
Symposium, April 2 – 4, 2009 or visit the symposium’s website:
Shannon Cummins and Mike Krush
Rob Harrison and Ron Hampton
Ron Hampton and Dr. Jim Brown Mike Krush’s dissertation proposal has been selected as one of
the finalists for the 2008 ISBM Doctoral Dissertation Award
OUR GRADUATE STUDENTS Competition. ISBM is the Institute for the Study of Business
Markets at Penn State that funds B2B research. This is a very
prestigious award for strategy/B2B dissertations. Award winners
Fellowships and Awards receive up to $7500 for dissertation expenses.
Mike Krush received the 2008-2009 Phillippe Fellowship;
Shannon Cummins is finishing up year two of the Larson
Eddie Nowlin was one of the four winners of the 2007 AMA Sales Graduate Student Updates
SIG Dissertation Proposal competition. He received a cash award Shannon Cummins, second year Ph.D. student, has spent the
of $2500 and made a presentation at a special session during the past year continuing her work with Dr. Kennedy on projects from
2008 AMA Winter Educators’ Conference. Eddie also received the the USDA Food Marketing grant, including presenting their findings
AMS/Sheth Foundation MDSA Fellowship. thus far at the USDA conference in Albuquerque this summer. She
also taught her first class this summer and is currently teaching
Mike Krush received the 2008-2009 CBA Graduate Research Marketing Communication Strategy. She was chosen as the 2008-
Assistant Award. Mike will be honored at the spring Honors 2009 president of the Marketing Department Grad-Students’
Convocation ceremony. organization, is the Membership Coordinator for the Lincoln
Alumnae Chapter of Delta Gamma, a Committee Chair for UNL’s
Julie Pennington received the 2007-2008 CBA Gradaute Cather Circle, and a Legislative Assembly Representative for the
Teaching Assistant Award and Clinton Lanier received the 2007- Graduate Student Association.
2008 CBA Graduate Research Assistant Award.
“Happy Baker” Shannon, who brings treats into the office to
celebrate graduate student birthdays
Jie Gao, is in her second year of the program and teaches a
Ron Hampton, Julie Pennington and Associate Dean John section of our Marketing Principles class. Earlier this year she
Anderson married Aubrey Fowler, former Ph.D. student in the department.
She and Aubrey co-authored a paper which has been accepted at
the 2009 AMA Winter Educators’ Conference. Jie is also doing
research with Dr. Sandy Grossbart on co-production and customer
Yaowei Hao is in his second year as a Ph.D. student. He is
revising his Trade Credit and Inter-firm Monitoring paper to be
submitted to AMA. This paper is based on his first year paper,
supervised by Dr. Amit Saini. Yaowei’s family came to Lincoln
during this summer and they also visited Disneyland. With the
warm welcome from the department, June and Singer had a
wonderful vacation in Lincoln
Rob Harrison, fourth year Ph.D. student, attended the Ph.D.
Ron Hampton, Clinton Lanier and Associate Dean John Anderson Project annual conference and is completing his second year
appointment as the organization’s communication liaison. He has
The UNL Teaching Council and the UNL Parents Association defended his dissertation proposal, is expected to graduate in May
recognize faculty or staff members who have "made a difference" and has accepted a position at Western Michigan University. Rob
in the lives of students. Each November the Parents Association is currently teaching Consumer Behavior. He is also experiencing
asks parents of UNL students to consult their sons and daughters the terrible/wonderful two’s, with his daughter Jaelyn and loving
and to nominate a teacher who "has made a significant fatherhood, and their second child is due in May.
contribution to their lives while at UNL." Julie Pennington was
recognized from the Marketing Department for 2007-2008.
find some time to escape to an island off the coast of Honduras for
a scuba diving vacation.
Kim Higgins, MBA student, joined the department this fall as a
teaching assistant. She has been teaching five sections of
recitation and assisting with the Principles of Marketing classes.
On a personal note Kim ran and proudly finished the 2008 Chicago
Matt Senske, is from Bellevue, NE. He graduated December 2007
with a Business Administration degree. Throughout his undergrad
he was also a member of the football and track teams. Since he
can’t seem to get enough of school, he is currently in his first year
pursuing a joint degree in the JD/MBA program. He is also staying
busy by taking part in a research assistantship with Dr. Pat
Kennedy. They are working together to create a plan to market
Mike Krush is in his fourth year of the program. Mike has been rural communities to potential employees.
teaching international marketing and defended his dissertation
proposal, as well as conducting his job search. He has accepted a Amber Epp defended her dissertation. “Yours, Mine, and Ours:
position at North Dakota State University. How Families Manage Collective, Relational, and Individual
Identity Goals in Consumption” and graduated in May. Dr. Epp is
Eddie Nowlin, fifth year doctoral student, defended his now an Assistant Professor at the University of Wisconsin-
dissertation proposal earlier this year. He has accepted a position Madison. She and Linda Price published an article in the Journal of
at Southern Illinois-Carbondale and his wife Kristin has taken a Consumer Research this summer.
position at Southeast Missouri State University. Eddie teaches a
section of Marketing Channels Management. He was also Clinton Lanier defended his dissertation, “Experiential Marketing:
President of the Marketing Doctoral Student Association - Ph.D. Exploring the Dimensions, Characteristics, and Logic of Firm-
Project, and served as a reviewer for the AMA Winter Educators’ Driven Experiences” and graduated in August. Dr. Lanier is now an
Conference and Journal of Small Business Management. Assistant Professor at the University of St. Thomas.
Aubrey Fowler defended his dissertation, “Dinner for One: A
Grounded Theory of Grocery Shopping in the Single-Person
Household” and also graduated in August. Dr. Fowler is now an
Assistant Professor at Valdosta State University.
Julie Pennington will defend her dissertation early 2009. She is
now an Assistant Professor at the University of Wisconsin-Eau
Paul Krugman won the Nobel Memorial Prize in Economics for his
work on scale and geography in trade, often called the “new”
international trade theory. This is important work that challenges
traditional assumptions about trade theory, and explains well the
globalization of markets that we have seen over the last two
decades. Only a handful of scholars in marketing have yet looked
Eddie & Kristin’s son Garric as Bob the Builder (Halloween 2008) at the implications of this work – two of them are our students,
Eddie Nowlin and Michael Krush. Eddie recently published a
Tim Reilly, a first year Ph.D. student, is working on adjusting to paper on the intersection of Krugman’s new international trade
the lack of mountains in Nebraska (he's from Montana). He is theory and organizational learning (the latter from his work with
currently teaching Market Research. Along with that, he's currently Ravi Sohi), with implications for when and how firms export. He
working on a paper on Blue Laws in North Dakota with fellow critically examined the internal factors necessary for organizations
doctoral students Shannon Cummins and Mike Krush, as well as to capitalize on Krugman’s propositions. Mike is working on trade
helping to put together a videography on Black Friday with Rob and distance in two areas. First, he is examining the effects of
Harrison. Before starting the program this year Tim was able to scale and distance on small towns in North Dakota, and especially
the effects of blue law changes. This is important work for the
success and survival of rural centers of commerce across the
Midwest. Second, he is examining the effects of good governance went to Husker Harvest Days and took tours of Oxbow Animal
and geography on trade per capita, across nations and time. This Health and Stock Seed Company.
is a direct extension of Krugman’s work in international marketing.
Both studies are moving rapidly toward publication. Adam George, a May 2008 graduate, was featured in the October
21, 2008 edition of Progressive Dairyman magazine. Adam
discussed his family dairy operation and the importance and value
Conference Presentations of earning his MBA from UNL.
“Field Sales Unit Knowledge Leveraging Capacity: A Mixed
Method Analysis of Leveraging Salesperson Market Knowledge,” Three of our MBA Agribusiness students are working on an USDA
Eddie Nowlin, presented at Special Session of 2008 Winter grant looking at the Global Demand for Corn. A large portion of this
American Marketing Association as part of winning the AMA Sales grant is being used to determine the amount of demand created
SIG/DSEF Sales Dissertation Research Grant, Austin, Texas. and filled by ethanol by-products.
“The Impact of Informal Roles on Information Diffusion: In Search Ashley Bergthold, first year MBA/Agribusiness student and is
of the Go-to-Guy,” Eddie Nowlin and Susie Pryor, presented at originally from Paris, Missouri, and moved to Lincoln this summer
the 2008 Academy of Marketing Science, Vancouver, British from Cookeville, Tennessee where she was Business Editor for a
Columbia, Canada daily newspaper. She received her Bachelor’s degree in
Agribusiness Management from the University of Missouri-
Columbia. Ashley is currently a teaching assistant for Marketing
Book Chapters Principles classes.
Yaowei Hao, one of the co-translators, translated to Chinese part
of the book, The World Cafe: Shaping Our Futures through Troy Collins, second year MBA/Agribusiness student from
Conversations That Matter. This book introduces the organization Stockholm, South Dakota has spent the past year working on a
learning skills in business practice. The Chinese edition is research project looking into small-scale wind energy feasibility in
forthcoming in China early next year to be published by China Nebraska. He is doing an economic analysis to focus the options
Machine Press, a prestigious publisher in business education in for small wind energy producers as well as developing a wind
China. Dr. Ravi Sohi also will be writing a preface for the Chinese power systems implementation guide that will provide an easily
edition. accessible resource for anyone interested in getting involved with
wind energy. The final aspect of this project is development of a
questionnaire to be distributed next semester to identify awareness
of small-scale wind energy and specific financial parameters
Grants potential users would be willing to accept.
Rob Harrison received $3,500 grant from the University of
Pennsylvania for “Facilitating Social Change to Increase Demand Second year MBA/Agribusiness student Rodney Ensz, from
for Healthy Food Among African American Families” with Dr. Sonja Beatrice, Nebraska, spent a month this summer studying in
A. Grier. Europe and plans to do an internship next summer before
returning to the family farming operation. Rodney is working on the
global corn model with Dr. Dennis Conley in the Agricultural
Agribusiness MBA Program Economics department.
It has been an outstanding year for the MBA Agribusiness
Program here at UNL. Our award winning marketing efforts are First year MBA/Agribusiness student Seth George is originally
paying off as we had seven students on campus and on from Wyoming and is a BYU-Idaho Animal Science graduate. Seth
assistantship at the start of the fall semester. We also have an is currently working on the global corn model with Dr. Conley and
additional two students planning to join us in January and we are hopes to return to the family dairy farm when he has completed his
seeing increased interest and participation in the online MBA MBA.
Laura Linden, originally from Holdrege, Nebraska, is finishing up
The Agribusiness Program’s new marketing campaign received a her first semester in the MBA/Agribusiness program. Laura
Region II Best of NAMA (National Agri-Marketing Association) graduated from UNL in May with a degree in Agribusiness. She
award for the “Agribusiness Anywhere” Marketing campaign. We grew up on a farm and has always had an interest in agriculture
were the only Land-Grant University to win a NAMA award not only and wanted to stay involved. This past year she had an internship
in the region, but also nationally. with the Nebraska Corn Board, and over the summer had the
opportunity to intern for the National Corn Growers Association in
Our students attended the Governor’s Ag Conference in Kearney, Washington, D.C. She is currently assisting the Trade
and took an industry tour to Kansas City in the spring. This fall we Representative at the Nebraska Department of Agriculture.
Zizhou (Joe) Tian, also finishing up his first semester in the Michelle Jacobs will be starting her 25th year with the department.
MBA/Agribusiness program, is working on a research project with This year Michelle received the 2007-2008 CBA Staff
Dr. Dwayne Ball and Dr. Ron Hampton. Joe is originally from Distinguished Service Award in the Managerial/Professional
China. He will graduate next December. He will be a volunteer of category. She and Brian celebrated their first anniversary earlier
VITA (volunteer of tax assistant) and an active member of SIFE this year and she is kept busy between taking care of things on the
(Student In Free Enterprise). farm and Brian.
Second year MBA/Agribusiness student Matt Weeder from Marci Warner celebrated her two year anniversary in the
Lindsay, Nebraska will graduate in May 2008. Matt is currently department this year. In her spare time she and her husband Jim
working on the global corn model with Dr. Conley and spent the are kept busy with their daughter Erika, a freshman at Lincoln East
summer interning with F.C. Stone in Omaha. High School and all of her 4-H activities. Marci was nominated for
the 2007-2008 Distinguished Service Award in the Office/Service
Sarah Andrews, a senior advertising undergraduate student, will
be graduating with a Bachelor of Journalism this month. She has
worked for the Marketing Department over three years. She had a
busy year, including leading the winning group in the Gallup
Special Projects class. In this class she had the opportunity to
create a marketing plan for a new Gallup product, the WorldPoll,
and present these ideas to Gallup executives. Her group won the
competition and was featured in the Fall 2008 Nebraska Business
magazine. After graduation she will be entering UNL’s MBA
program with a marketing specialization.
Maggie Jensen is our new student worker. She is originally from
St. Edward, Nebraska and is currently a sophomore pre-nursing
Matt Weeder and Warren Buffett. Matt participated in “Buffett student. Maggie is a member of the Alpha Xi Delta sorority and
Investment Methodology” along with other students enrolled in active in the UNL pre-health club. Her hobbies include camping,
FINA 898. photography, scrapbooking, and traveling.
OUR STAFF OUR FACULTY
Lance Cummins-Brown will start his fourth year in the Dwayne Ball was at the Higher Institute for Statistics and
department in February. Lance, Kelli, and Emery are still living information Management of the New University of Lisbon, Portugal
south of Wahoo and enjoy the rural lifestyle. They are amazed this past summer. This was his tenth summer there. He is
every day by the changes they see in Emery who is now 2. As the continuing his research work in customer relationship
co-advisor for the UNL Student Chapter of NAMA, the Marketing management, understanding the marketing system for human
Plan team which reached the Semi-Finals in the National trafficking, and other areas. He and his wife Shirley enjoyed
Marketing Plan competition for the first time since 1999. Lance visiting their son in Seattle over the summer, and helping their
also attended the NAMA Conference and Trade Show, Ag Future daughter get settled for her sophomore year at KSU.
of America (AFA) Conference, the Governor’s Ag Conference and
the Nebraska Agri-business Conference. He was also elected as Les Carlson joined the department this fall. Les holds the Nathan
an elder in his church and has started serving a three year term. J. Gold Distinguished Professorship in Marketing.
Ron Hampton and Terry Sebora took a group of students on the
Pan Pacific study tour to Peru, Ecuador, and Costa Rica to
participate in the Pan Pacific Business Association conference and
learn about international small business and marketing.
Jim Gentry was awarded a new right hip in May. His daughter
Erin Lamb defended her dissertation in English at Duke in
November and his oldest daughter Robin recently co-authored an
article in the AAPOR online journal on the effect of household
Emery Cummins-Brown composition on the response rate of 18-24 year old males.
Ron Hampton and Associate Dean John Anderson
Max Grossbart celebrated his first birthday. Max graciously
hosted the department’s holiday party this year. Ron Hampton received a 2008 College Distinguished Teaching
Award in honor of his outstanding teaching ability and dedication
Rob Simon was appointed Assistant Professor of Practice and to student learning. He was recognized during the University
became a full time faculty member in the department. Rob Honors Convocation. This award is presented by the Vice
completed a year-long fellowship with UNL’s Peer Review of Chancellor for Academic Affairs Office.
Teaching Project. This is an interdisciplinary program which
resulted in his developing a course portfolio for his Retail Amit Saini received a Layman’s Award from UNL for 2008-2009.
Management classes, assisting him in measuring his teaching
effectiveness and the types of learning in the class, and benefiting Ravi Sohi has been invited to serve on a three person committee
his students in the future. In addition to teaching Retailing, Rob to select the winner of the 2009 Louis W. Stern Award. This award
also coordinates and teaches our large sections of our Principles is given by the American Marketing Association to an article that
of Marketing. has made the most significant contribution to the literature on
marketing channels and distribution within the last eight years.
Ravi Sohi travelled to Beijing and Brussels to teach our Executive
MBA students. His son Rohan is a middle distance runner. At the Dwayne Ball and Jim Gentry were recipients of the department’s
state high school track championships, he competed in the 800m 2007-2008 Faculty Research Award.
individual race, and also anchored a team that medaled in the
Ron Hampton received the 2008 CBA Distinguished Faculty
Award from the CBA Advisory Board.
Honors and Awards
At the Society for Marketing Advances 2008 Annual Conference, Grants
Les Carlson received the best paper award in the advertising Pat Kennedy is involved with a USDA-CSREES grant, “Marketing
track for co-authoring the paper, “Antecedents to Intent to Donate Rural Communities to Attract and Retain Workers.”
for Non-Profits Employing Print Advertisements.” Les also was co-
author of the paper that received the Journal of Advertising’s best Pat Kennedy is nearing the end of her three-year USDA grant
article award for 2007, awarded March 2008. study on childhood obesity. This study examines how the
advertising of foods in schools, online and on TV affects children’s
Ron Hampton and Craig MacPhee received the International eating choices and contributes to rising childhood obesity rates.
Scholar of the Year Award for 2008 from Phi Beta Delta,
international honorary society. This award recognizes them for
their decades-long commitment to creating international business Conference Presentations
education programs and international research. “Inter-organizational Determinants of Unethical Decisions by
Industrial Purchasers.” Amit Saini, presented at the 15th Annual
Ron Hampton received the 2007-2008 CBA Distinguished Business Ethics Conference at St. Johns University, New York.
“Antecedents to Intent to Donate for Non-Profits Employing Print “Marketing Forces Slowing Male Movement Towards Gender
Advertisements,” Les Carlson, K.J. Shanahan, and C.D. Hopkins, Neutral,” Jim Gentry and Rob Harrison, presented at the Ninth
presented at the Society of Marketing Advances Annual ACR Conference on Gender, Marketing and Consumer Research,
Conference. Boston, Massachusetts.
“Building Customer Relationships through Direct Response: An “The Binding Force of Hope: Constructing Hope, Constructing
IMC Investigation of Services vs. Goods Utilization over Time,” S. Community,” Maia Beruchashvili and Risto Moisio, and Jim
J. Grove, M.J. Dorsch and Les Carlson, presented at the Frontiers Gentry presented at the CCT Conference, Boston,
in Services Marketing Conference. Massachusetts.
“Demobilization of the Consumer? The Effects of Negative Product “Studying Lifetime Consumption Patterns of Elderly Consumers,”
Advertising on Purchase Intentions,” D. Grass, Les Carlson and Rob Harrison, Ann Veeck, and Jim Gentry, presented at the CCT
C. Hopkins, presented at the AMA Summer Educators’ Conference, Boston, Massachusetts.
“Thoughts on How to Motivate Students Experientially,” Jim
“Is there Global Inclusion in Publishing in the Five Leading Gentry and Lee McGinnis, ABSEL Conference, Charleston,
Advertising Journals and Does this Relate to General Publishing South Carolina.
Performance: A Regional Comparison,” M. Polonsky and Les
Carlson, presented at the American Academy of Advertising “What Does Macromarketing Have To Say About Marketing
Conference. Strategy?” John Mittelstaedt, Stacey Baker and Robert
Mittelstaedt, presented at the 33rd Annual Macromarketing
“School Food Policies and the Marketing of Physical Activity and Conference, Clemson, South Carolina.
Sports to Children and Adolescents,” Pat Kennedy, Mary
McGarvey, Shannon Cummins, and Bree Dority, presented at the “The Role of Risk in Marketing Systems,” Robert Mittelstaedt and
NRI Human Nutrition and Obesity Program Project Directors John Mittelstaedt, presented at the 33rd Annual Macromarketing
Workshop, Albuquerque, New Mexico. Conference, Clemson, South Carolina.
“Retailing and Advertising of Foods and Beverages as Factors in
Child and Adolescent Overweight and Obesity,” Pat Kennedy and Publications
Shannon Cummins, presented at the European Institute of “Anomie and the Marketing Function: The Role of Control
Retailing and Services Studies Conference, Zagreb, Croatia. Mechanisms,” Amit Saini, Mike Krush and Jean L. Johnson,
Journal of Business Ethics.
“Marketing Physical Activity and Sports to Children and
Adolescents: Implications for Public Health Policy,” Pat Kennedy, “Understanding Consumer Privacy: A Review and New Directions,”
Mary McGarvey, Bree Dority, and Shannon Cummins, presented Clinton Lanier and Amit Saini, Academy of Marketing Science
at the Western Economic Association International Conference, Review.
“Reaching Parents to Prevent Adolescent Risky Behavior:
“Sales-Marketing Interface: Unraveling the Nuances of Integrating Integrating Threat Portrayal and Parental Style,” J.T. Tanner, Les
Mechanisms,” Ravi Sohi and Avinash Malshe, presented at Carlson, M.A. Raymond and C. Hopkins, forthcoming, Journal of
MSI’s Second Biennial Conference on Enhancing Sales Public Policy and Marketing.
Productivity, Kiel Germany.
“The Efficacy of the Use of Implicature and Actor Portrayal Labels
“Rocky Sales-Marketing Interface: An Exploratory Examination of by Non-Profits in Anti-Smoking Print Advertisements,” K.J.
Symptoms, Causes, Effects, and Remedies,” Ravi Sohi and Shanahan, C.H. Hopkins, and Les Carlson, forthcoming, Journal
Avinash Malshe, presented at the AMA Winter Educator’s of Current Issues and Research in Advertising.
“The Dominant Social Paradigm, Consumption, and Environmental
“The Negative Role of Advertising in the Changing Gender Norms Attitudes: Can Marketing Education Help?” Bill Kilbourne and Les
Within the Family,” Jim Gentry and Rob Harrison, presented at Carlson, Journal of Macromarketing, lead article.
the 33rd Annual Macromarketing Conference, Clemson, South
Carolina. “Qualitative versus Quantitative Research Traditions: A Needless
and Useless Debate That Hampers Advertising and Marketing
Knowledge Development,” Les Carlson, forthcoming,
International Journal of Advertising, invited essay.
“Use, Misuse, and Abuse of Content Analysis in Public Service
Policy/Consumer Interest Research,” Les Carlson, Journal of Pat Kennedy serves on the Editorial Board for the Sports
Consumer Affairs, invited essay. Marketing Quarterly, and was elected Vice-Chair Membership for
the AMA Sports & Special Events Marketing SIG and Chair of the
“Measuring Work Preferences: A Multidimensional Tool to college’s Academic Planning Committee.
Enhance Career Self Management,” Ravi Sohi, G. Ronald Gilbert
and Adriana McEachern, Career Development International. Ravi Sohi co-chaired the Sales and Relationship Marketing track,
along with Dr. Jagdip Singh, at the 2008 AMA Winter Educators’
“The Impact of Flow and Communitas on Enduring Involvement in Conference held in Austin, Texas.
Extended Service Encounters,” Lee McGinnis, Jim Gentry, and
Tao Gao, Journal of Service Research. Les Carlson is completing his year of service as Immediate Past
President of the American Academy of Advertising.
“An Exploration of Happy/Sad and Liked/Disliked Music Effects on
Shopping Intentions in a Women’s Clothing Store Service Setting,” Jim Gentry served as Editor of the Academy of Marketing Science
Greg Broekemier, Raymond A. Marquardt,and Jim Gentry, Review through April of this year and still serves as North
Journal of Services Marketing. American Editor of the Journal of Consumer Behaviour.
“An Empirical Investigation of Framing Effects in Real Estate Dwayne Ball is currently review board member for the Academy of
Negotiations: A Study of Single-Family Home Sales,” Carl Witte, Marketing Science Review (electronic), editorial review board
Marko Grünhagen, and Jim Gentry, Pscyhology & Marketing. Journal of Services Marketing, member of Academic Program
Council of UNL (reviews and approves all new academic programs
“Does Fair Trade Deliver on Its Core Value Proposition? Impacts and changes to program university-wide), President of Phi Beta
on Educational Attainment and Health in Three Countries,” Eric Delta international honorary society UNL Chapter, Gallup
Arnould, Alejandro Plastina, and Dwayne Ball forthcoming in the Research Center Board of Fellows, elected chair of the CBA
Journal of Public Policy and Marketing. General Committee (sits on Dean’s executive committee); board
member ACLU of Nebraska and will serve as President of the
“The Cross-National Market in Human Beings,” Julie Pennington, Academic Freedom Coalition of Nebraska next year.
Dwayne Ball, Ron Hampton, and Julia Soulakova, forthcoming in
the Journal of Macromarketing. Amit Saini served as a session chair and session discussant at
the 2008 AMA Winter Educators’ Conference in Austin, Texas.
“Customer Branding of Commodity Products: The Customer-
Developed Brand,” Julie Pennington and Dwayne Ball, Journal
of Brand Management, in press.
“Is Personalization of Services always a Good Thing?” Daniel
Shen and Dwayne Ball, Journal of Services Marketing. Dr. Darrel Muehling (1985)
Son Christopher (30) was married this summer. He and his wife
“Causes and Consequences of Grudge-Holding in Service Melissa reside in Bellingham, Washington. Daughter Stephanie is
Relationships,” Matt Bunker and Dwayne Ball, Journal of in the final year of a nursing program at Seattle University. She
Services Marketing. resides in Seattle with her husband, Graeme, who works for the
Gates Foundation. Daughters Andrea and Angela graduated from
WSU last spring. Angela is now employed by the Fairmont Hotel in
Seattle. Andrea manages an Any Time Fitness gym in Moscow,
Book Chapters Idaho.
“Statistical Power and Effect Size in Marketing Research,” A. G.
Sawyer and Dwayne Ball, (copied from 1981 article in JMR), in Dr. Sunkyu Jun (1993)
Fundamentals of Marketing Research (6-volume set), edited by Sunkyu has been promoted to Professor at Sungkyunkwan
Naresh Malhotra, Sage Library in Marketing (2007). University, his alma matter.
“Methodologies to Determine Class Sizes for Fair Faculty Work Dr. Cecelia Wittmayer (1993)
Load in Web Courses,” Dwayne Ball, Kathryn Zuckweiler and Cecelia is still serving as the Vice-President of Academic Affairs at
Marc Schniederjans, in Online and Distance Learning: Concepts, Dakota State University. Norman is still feeding America and
Methodologies, Tools, and Applications, Lawrence Tomei, ed. New daughter Morgan is a sophomore at Montana State University
York: Information Science Reference. (Bozeman) majoring in architecture.
Dr. Diane Hambley (1994) Dr. Theo Chronis (2003)
Diane was promoted to Marketing Coordinator at the Memorial Promoted and tenured to Associate Professor at California State
Hospital Los Banos. University, Stanislaus.
Dr. Tim Burkink (1997) Dr. Maia Beruchashvili (2007)
Tim is currently serving as Acting Dean of the College of Business Maia passed the second year review at Northridge, and her JCR is
and Technology. still under review. Maia indicates life is great in California, lots of
sunshine and ocean. She teaches two sections Consumer
Dr. Mike Tippins (1999) Behavior, as she received two research grants from the University
Mike was recently named the Director of Graduate programs in for that reduced her teaching load. She is also working with Cliff
the College of Business at the University of Wisconsin-Oshkosh. Shultz with a project about her home country, Georgia, in light of
As director, he oversees a staff of four and chairs the graduate the August 2008 events.
curriculum committee. He also has some budget responsibility for
the programs and required to lead the strategic planning cycles.
He is also serving as chair of its Dean Search & Screen
Dr. Marko Grünhagen (1999)
Paper presented at the International Society of Franchising (ISoF)
Annual Conference in Las Vegas, NV in 2007, “Grünhagen,
Marko, Robin DiPietro, Robert E. Stassen and Lorelle Frazer
(2008), “The Effective Delivery of Franchisor Services: A
Comparison of U.S. and German Support Practices for
Franchisees” was awarded the Arthur Karp Research Award for
"Best Applied Paper" by the Educational Foundation of the
International Franchise Association. The International Franchise
Association is oldest and largest organization representing
franchising globally. Founded in 1960, it is a Washington, DC
based trade group and non-profit association that represents a
growing membership of more than 1,300 franchise systems,
10,000-plus franchisees and more than 500 firms that supply
goods and services to the industry. The Arthur Karp Award comes
with a $5000 award to be shared equally by the authors, an
additional $1000 stipend (also to be shared) for travel expenses to
the IFA's Annual Convention, and a complimentary registration to
the IFA Convention. The award-winning paper will appear in the
Journal of Marketing Channels.
Dr. Suraj Commuri (2001)
Suraj is at the University of Albany. He published (with Ahmet
Ekici) in the Journal of Macromarketing this year, and has a
forthcoming Journal of Marketing article.
Dr. Ahmet Ekici (2002)
Ahmet has publications in Journal of Macromarketing, forthcoming
in the Journal of Business Research, and Journal of Public Policy
and Marketing. He made presentations at ISQOLS, Marketing and
Public Policy, and Macromarketing conferences. Ezgi has started
the first grade and Efe just turned 4. He indicated his overall
happiness on the scale of 1-10: 8.95.
Dr. Lee McGinnis (2002)
Lee has accepted a position starting fall 2009 at Stonehill (near
Boston). Lee and Elizabeth had their second child, Brigitte, this
UNL MARKETING DEPARTMENT UPDATE & DONATION FORM
Please update your personal information for our database using this form
Home Address: __________________________________ Home Phone: _________________________________________
__________________________________ Home Email: __________________________________________
Work Address: _________________________________ Position/Title: _________________________________________
__________________________________ Work Phone: __________________________________________
__________________________________ Work E-mail: __________________________________________
Additional information for “Alumni News” to appear in our next Marketing Milestones newsletter:
Yes, I would like to support the UNL Marketing Department’s Programs! I am enclosing a check made
payable to University of Nebraska Foundation (with Marketing Department in the memo area) for : ________________
Yes, I would like to support the Robert Mittelstaedt Doctoral Symposium! I am enclosing a check made
payable to University of Nebraska Foundation (with Mittelstaedt Symposium in the memo area) for: _______________
Return this form and your check(s) to: Marketing Department
310 College of Business Administration
P.O. Box 880492
Lincoln, NE 68588-0492
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: (402) 472-2316
Fax: (402) 472-9777
Department Chair: Ron Hampton – firstname.lastname@example.org
Administrative Coordinator: Michelle Jacobs – email@example.com
Office Support Staff: Marci Warner – firstname.lastname@example.org
Student Workers: Sarah Andrews, Maggie Jensen
Compiled and Edited by Michelle Jacobs