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Shutterfly Classroom Sites and Baby Sites Named Winners of The

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Shutterfly Classroom Sites and Baby Sites Named Winners of The Powered By Docstoc
					Shutterfly Classroom Sites and Baby Sites Named Winners of The National Parenting
Center's 2010 Seal of Approval

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and
personal publishing service, today announced that it has been named winner of The National Parenting Center's 2010 Seal of
Approval for Shutterfly Classroom sites and Baby sites. The National Parenting Center was founded in July of 1989 with the
intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The Seal of Approval
program was designed to help create better informed parents as they tackle the challenges of parenting in the new millennium.
Shutterfly was honored in the "website" category.

"The newest Shutterfly Share sites, Baby and Classroom, impressed our parent reviewers again this year, following in the
footsteps of previously submitted services from the popular online photo site. By tailoring their free web site service to meet the
specific needs of parents, beginning with raising a newborn up through the school years, Shutterfly has created a system to
share your most precious photos," said David Katzner, president, The National Parenting Center. "Their sites allow you to
communicate, with friends and loved ones, the important milestones of your child's life. Our reviewers particularly appreciated
how the classroom sites allowed for easier parent/teacher communication during these important, formative school years."

"We created Shutterfly Share sites with parents in mind, so we are especially honored to be recognized by TNPC for our
Classroom and Baby sites," said Peter Elarde, senior vice president and chief marketing officer of Shutterfly. "Because many
parents prefer a solution that doesn't require membership in a social network and all that entails, we made sure our Share sites
are easy to customize, have transparent privacy controls that are simple to navigate and manage and can act as social and
memory sharing hubs for families, classrooms, teams, and other groups."

Shutterfly Share sites are free, personal websites that can be customized with background designs and occasion focused
templates like baby, classroom and sports teams. Each site offers a customizable web address that can be password protected,
comes with a dedicated email address and includes specialized communication and collaboration tools like event calendars,
volunteer sign-up sheets, and activity feeds. All photos posted to Shutterfly Share sites are stored free of charge indefinitely at
Shutterfly.com and can be used to create photo books, cards and other merchandise. More than 2.5 million Share sites have
been created since they were first introduced in 2008. To learn more about Shutterfly Share sites, please visit
www.shutterfly.com/sharesite.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides
high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital
photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning photo book line, which helps
consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named
one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly
(NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.


Shutterfly, Inc.
Media Relations:
Gretchen Sloan, 650-610-5276
gsloan@shutterfly.com

Source: Shutterfly, Inc.

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