Huawei and AIS raise the bar on
buyer-vendor relationship with proven
At a time of increasing competition in the become unstable the closer we get to reaching the Team) and TDT (Technology Development Team).
telecommunications space, Chinese vendors would subscriber capacity”. While different PDTs cover different product areas,
have a hard time winning over European vendors they are all integrated into a quick response platform
in clinching significant telco deals. Yet Huawei, Although AIS had been working with several for key customers. There is a dedicated team in PDT
China’s leading telecom gearmaker, won the nod of European vendors on some switch deployment, it for each key customer. It guarantees quick
Thailand’s leading mobile telecom operator, Advance eventually chose Huawei's TELLIN to supply its new customization by closely coordinating with the
Info Service Public Company Limited (AIS), in its IN configuration. It was an unpopular choice, but customers. On the other hand, TDT develops
recent deployment of an Intelligent Network (IN) AIS’s objectives were clear for Mr. Wichian. "System common components and platforms for PDT. It
for its pre-paid mobile service. capacity and reliability were not only our main focuses on reliability, capacity and reusability. Every
consideration, the timing of the deployment was upgrade is geared toward creating new capabilities.
Besides offering good quality products at competitive also important as we were already operating, and TDT perform upgrades for high quality and cost
pricing, Huawei clinched the long-term IN contract we needed a system to go live in three months effective PDT platforms. Because of its ongoing R&D
with its unique cooperation strategy aimed at helping time”. effort, Huawei managed to provide three to five
service providers generate more revenue and lower new features/services to AIS every month.
CAPEX while reducing OPEX. The first phase of Huawei’s IN system deployment
was completed in 60 days and service cut over the Huawei guarantees product quality by implementing
AIS prepaid boom previous system was done one month later. Since a set of quality assurance and management systems.
As a leader in the mobile telecommunications market 2000, the system has been progressively upgraded In 2000, Huawei imported the IPD (Integrated
in Thailand, AIS constantly reviews and regulates its until the completion of Phase 7 in June 2003, which Product Development) flow from IBM and applied
marketing strategy to keep up with customers' boosted the system’s capacity to 12 million subscribers. it to all TDT platform products. IPD divides a product
demands as well as the advancements in mobile development process into various phases, including
technology. As of Dec. 2003, the AIS ‘s prepaid business, 1-2- requirement analysis, charter, concept phase, plan
phase, develop phase, verification phase, beta phase
and product release. Multiple checkpoints are set
"Our relationship with Huawei is moving from a buyer-seller model up in each phase to assure quality output.
to a partnership. We are keen to implement this deployment model as
Subsequently, an IPD service flow is also applied to
we explore future service development endeavors,"-- Mr. Wichian PDT products. It ensures the fast service development
capability and high product quality at the same time.
For example, it has appointed Future Lab Team to Call!, signed up an additional 11.1 million subscribers
conduct a research on service expansion to meet to 2.7 million in just 23 months. The AIS prepaid Using an IPD flow enables AIS to perform thorough
the demands of different customer segments and customer base also dwarfs the postpaid customer requirement analysis, concept phase, plan phase,
provide greater comfort and convenience to its users. base of around 2 million. beta phase. They can express requirement more
AIS was looking for a wireless service enhancement clearly and discuss solution closely with Huawei R&D
that doesn’t just meet the customers’ demand, but Huawei’s Secret of Success team. These highly involved and efficient process
also generates incremental revenue in the long run. The reliability of Huawei’s TELLIN IN solution was flow enables both companies to perform efficient
proven over the past three years of solid cooperation customization for key customers.
AIS’s responsiveness to market demand was proven between Huawei and AIS. Mr. Wichian attributes
with the launching of mobileLIFE, a WAP-based this to Huawei’s delivery of good quality solutions Moving beyond buyer-seller model
mobile Internet portal. Carrying over 60 different and competitive pricing, which surpass its European The cooperation between Huawei and AIS is ongoing.
types of services today, mobileLIFE fulfills the varying counterparts. AIS is currently looking to migrate all its 2 million
needs of a widest variety of users. One press on the post paid customers to the IN network offering them
mobile phone keys and customers can enter world Long-term and fast customization service is also key the same features as the prepaid community along
of boundless possibilities from building business to Huawei’s attractiveness as an IN solutions vendor. with a range of payment methods.
contacts to quickly fulfilling personal arrangements “HUAWEI is willing to improve everything according
using the mobileLIFE portal. to customer’s requirements and is able to respond Through Huawei’s help, AIS pioneered the
to new requirements very quickly,” says Mr. Chaiwat commercial launching in Thailand of a new killer
With all these efforts, AIS is more ready than ever Suttenon, Network Planning Manager of AIS. “For app - color ring back tone service. The service has
before to offer subscribers with unrivalled example, even during peak traffic, Huawei can still already drawn over 2 million subscribers by the end
convenience and flexibility, anytime and anywhere. ensure a high performance network and whenever of April this year. Incidentally, the two companies
there are bugs in the system, they are fixed quickly are looking for opportunities to further cooperate
In 2000, AIS decided to take its mobile services to by staff from local MA center.” in the CRM) and MDS arena.
the next level by deploying an Intelligent Network
(IN) service, initially small scale, using a single server These success factors complement Huawei’s unique Mr. Wichian sees AIS’s relationship with Huawei
solution. “The systems capacity was limited to 20,000 cooperation strategy. evolving. "Our relationship with Huawei is moving
subscribers at that time," says Wichian Mektrakarn, from a buyer-seller model to a partnership. We are
Executive Vice President for Network Operations, To ensure a quick response to AIS’s growing services keen to implement this deployment model as we
AIS. “We wanted a larger capacity network to requirements; Huawei created an R&D platform explore future service development endeavors," he
accommodate more subscribers as the server system divided into two levels, PDT (Product Development concludes.
Color Ring-Back Tone Service
Ringing in New Revenue Opportunities for Operators
Mobile phone users used to customize their phones
to suit their personality by colors, ring tones, logos,
screensavers and special animations. A new
opportunity in personalization has recently emerged
for operators –Color Ring-Back Tone (CBRT) service.
It has become part of phone personalization. It is
important to understand the larger context as
ring-back tone services is part of a migration of
Now, even the ring-back tone can be made personal
with music, sound clips or voices. Instead of hearing
a familiar ring tone when calling someone, a particular
tune, sound, voice clip or message is heard. This
feature can also be customized for different callers,
giving the service a real personal touch.
Mobile operators can take advantage of this
innovative technology to attract new customers,
minimize churn, increase ARPU and increase
Telecom analyst firm Ovum foresees the new Color country's leading telecom operator, AIS, which serves
Ring-back tone service to be a $352 million industry over 6 million subscribers.
by the end of 2005.
Rapid CRBT solutions deployment is made possible
In the Asia-Pacific region, CRBT technology is fast by Huawei's unique signaling interception architecture
gaining ground, especially in mature wireless markets that uses a standalone SI platform for quick service
such as South Korea, where the service attracted deployment. Aside from helping operators realize
over 6 million subscribers nine months since its high level of service availability, scalability and with
launch in April 2002. Mobile operators grappling minimum operating costs, Huawei's CRBT solution
for ways to generate new revenues may consider supports VCXML standard, which makes possible
pioneering a CRBT service in their respective the deployment of the service with other mobile
countries. With an attractive pricing model, users applications such as voice SMS, chat room, voice
are likely to take on this service which could, in turn, Internet and VAD.
enhance usage of WAP, Mobile Internet, SMS and
even voice services. Smooth Evolution
Telecom operators worldwide are moving toward
Huawei's CRBT solution next-generation networks characterized by standard
Huawei, China's leading telecommunications protocols and open architecture, which allow for
equipment maker, is offering a CRBT solution that the integration of services from various types of
meets the service generation requirements of networks, services and service partners. Huawei's
operators worldwide, promising speed of deployment, CRBT solution is designed to support mobile operators
scalability and flexibility in systems upgrade with no as they transition from legacy to next generation
major modifications in existing network. Up to May network.
2004, Huawei RBT system has been applied for
GSM, CDMA and Wireline network with the total "The migration must be smooth and cost effective
capacity of over 10 million subscribers. because businesses cannot afford disruption to
network operation or marketing plans. Scalability
With over 1,800 R&D staff, Huawei is committed and upgrade potential will allow operators to migrate
to develop products and solutions suited to the as demand and networks grow," Huawei said in
demands of the telecommunication markets around a statement.
the world. Its key advantage is the ability to rapidly
deploy solution enabling operators to quickly rollout To meet the future demand for more sophisticated
new services. Its standing record to date is and personalized mobile services, Huawei's CRBT
deployment of the CRBT services to half-a-million will support customized multimedia ring-back tones
subscribers in 60 days. and the provisioning of diversified video information
during a call. These features can further enhance
Huawei was behind the deployment of Thailand's the stickiness of mobile service offerings and
largest CRBT service network operated by the guarantees revenue for operators.
Huawei Technologies Co., Ltd Huawei Asia Pacific
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