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kathleen heikes design


									                       KATHLEEN HEIKES DESIGN       {OBJECTIVE}
                       9235 E. Lake Highlands Dr.   To utilize my leadership and creativity in creating unique marketing solutions for all of my
                       Dallas, TX 7 5218            clients. To provide creative direction, strategy development, project and budget management,
                       214-826-5991                 brand leadership and project coordination on all projects, across any discipline. To continue to be
                       214-546-8571                 a successful team leader with a proven track record of creating successful campaigns that tell a
                                                    client’s story in exceedingly crowded environments and have a fantastic time doing it.
                        Core Competencies: Creative Direction, Innovative Leadership, Brand Management, Award Winning
                                                    Design, Project Management, Budget Management


                                                    April 2009-June 2010 – The Marketing Arm – Dallas, TX
                                                    Contract Creative Director
                                                    Leader of creative team in developing high profile Frito Lay shopper marketing campaigns.
                                                    Key Achievements:
                                                    	        •	Leadership of creative teams to ensure strategy and branding alignment.
                                                    	        •	Development	of	branding	strategies.
                                                    	        •	Mentoring	of	creative	team.
                                                    	        •	Successful	presentation	of	programs	and	initiatives	to	high	level	management.
                                                    Major Campaigns: Frito Lay/Komen Partnership Launch, Tostitos Fiesta Bowl Materials, Tostitos
                                                    College	Football	Program,	Pepsico	Women	for	Self	Initiative

                                                    May 1998-Present – Kathleen Heikes Design – Dallas, TX
                                                    Owner of creative consultancy specializing in strategic leadership and strong creative solutions.
                                                    Key Achievements:
                                                    	          •	Continuously growing and improving a consulting business.
                                                    	          •	Leadership	of	creative	teams	in	high	pressure	situations.
                                                    	          •	Creation	of	creative	and	branding	strategies	in	numerous	client	categories.
                                                    	          •	Development	of	strong	and	long	lasting	relationships	with	clients.
                                                    Major Campaigns: Pizza Hut Re-branding, Pepsi New Product Development, Pier 1 Direct Mail
                                                    Initiative, Mary Kay/MK Color New Product Launch, Key Bank Re-branding, American Express
                                                    New Business Campaign, On The Border New Business Campaign

                                                    May 1997-May 1998 – Tracy-Locke Partnership – Dallas, TX
                                                    Creative Director
                                                    Leader of creative and project management team in development and execution of national
                                                    promotional campaigns.

                                                    Key Achievements:
                                                    	        •	Led multi-functional team to create unique national promotions with 100+ elements.
                                                    	        •	Worked	with	all	agency	departments	to	find	solutions	for	clients	needs.
                                                    	        •	Managed	budgets	and	outside	resources.
                                                    	        •	Planned	project	schedules	and	campaign	development	structure.	
                                                    Major Campaigns:	Pepsi	Stuff	II,	Pepsi	Pop	Culture	Game	and	Pizza	Hut/Star	Wars	Prequel	Launch

                                                    June 1996-May 1997 – Tracy-Locke Partnership – Dallas, TX
                                                    Senior Art Director
                                                    Development of projects and national campaigns for Pepsi and Pizza Hut from initial program
                                                    concepts through execution.
                                                    Key Achievements:
                                                    	        •	Full project management and organization of large national promotions while ensuring
                                                                creative results.
                                                    	        •	Creative	leadership	and	direction.
                                                    	        •	Budget	management.
                                                    	        •	Strong	photo	art	direction.
                                                    Major Campaigns: Pizza Hut/NCAA Championship Packaging and Print

                                                    January 1996-May 1996 – Eric Mower & Associates – Rochester, NY
                                                    Senior Art Director
                                                    Design development and execution of programs focusing on new product launches for Kodak
                                                    National Consumer and Professional Imaging divisions.
                                                    Major Campaigns: Kodak Advantix Camera Launch, Kodak Big Board Award
                                                    Key Achievements:
                                                    	        •	National launch of Kodak Advantix camera and film system.
                       KATHLEEN HEIKES DESIGN       {WORK}
                       9235 E. Lake Highlands Dr.
                       Dallas, TX 7 5218            November 1993-December 1995 – The Integer Group – Denver, CO
                       214-826-5991                 Senior Art Director
                       214-546-8571                 Campaign	development,	design	and	execution	of	national	promotions	for	all	Coors	and	Gatorade	
                                                    Major Campaigns: Coors Field/Brewery Packaging, Coors Light Hispanic Marketing Initiative, New
                        Product	Development	(Coors	and	Gatorade),	Gatorade	Major	Sponsorship	Promotions
                                                    Key Achievements:
                                                    	        •	Helped establish new agency and agency systems from a former in-house group.

                                                    November 1990-November 1993 – Tracy-Locke/DDB Needham – Dallas, TX
                                                    Art Director
                                                    Development and management of projects and national campaigns for Pepsi National Promotions.
                                                    Key Achievements:
                                                    	         •	Development	and	execution	of	the	National	License	to	Chill	campaign.


                                                    Richland College – 2008
                                                    Web development classes

                                                    The	Art	Institute	of	Dallas	–	September	1986-September	1989
                                                    Associates Degree of Applied Arts with focus on graphic design and advertising design.

                                                    Baylor	University	–	September	1985-May	1986
                                                    Studied	liberal	arts	with	emphasis	in	visual	arts	and	graphic	design.


                                                    Communication Arts
                                                    Alternative Pick
                                                    Print Regional Design Annual
                                                    How Annual of International Design
                                                    Dallas Tops Award-Pepsi License to Chill National Campaign
                                                    Denver	Ad	Show-Coors	Squeeze	Play
                                                    Presidential	Scholarship-Baylor	University

                                                    Deans List-Baylor University
                                                    Alpha Lambda Delta-Baylor University
                                                    Gamma	Beta	Phi-Baylor	University
                                                    Departmental	Scholarship-Art	Institute	of	Dallas
                                                    Honors List-Art Institute of Dallas

                                                    {ACTIVITIES AND INTERESTS}

                                                    Dallas	Society	of	Visual	Communications
                                                    Dallas Area Habitat for Humanity

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