OPTIMIZE MARKETING PERFORMANCE by wuyunyi

VIEWS: 10 PAGES: 11

									ENJOY THE GAME OF LIFE     2008 MAGAZINE MEDIA KIT C




        OPTIMIZE MARKETING PERFORMANCE
ENJOY THE GAME OF LIFE          WHAT STARTED AS A GAME

HAS EVOLVED INTO SO MUCH MORE.         AN UNPARALLELED

KNOWLEDGE OF THE SPORT AND THE UNIQUE LIFESTYLE

THAT SURROUNDS IT.   AFFLUENT RESIDENTIAL COMMUNITIES,

EXCLUSIVE CLUBS, LUXURY RESORTS ENHANCED BY

MAGNIFICENT NICKLAUS DESIGN GOLF COURSES          FINE

APPAREL AND QUALITY EQUIPMENT          A REFLECTION OF

THE STYLE AND EXCELLENCE ALREADY ESTABLISHED BY

THE LIFE AND CAREER OF THE GAME’S ULTIMATE CHAMPION—

THE GOLDEN BEAR.     NICKLAUS, THE MOST VALUABLE
LIFESTYLE BRAND IN THE WORLD.
                                          NICKLAUS Magazine is published to enhance
                                          the lifestyle experience of affluent home-owners, club
                                          members and luxury resort guests along with select
                                          consumers of fine apparel and quality golf equipment,
                                          inspired by golf legend and renowned golf course
                                          designer Jack Nicklaus.
                                             The magazine celebrates and beautifully
                                          captures the sport of golf and the unique
                                          lifestyle that revolves around it; the privilege of residing
                                          in a community with a Nicklaus Design golf course
                                          as its centerpiece; the fraternal spirit of membership in a
                                          golf club featuring a Nicklaus Design golf course; or
                                          luxurious vacations at five-star resorts anchored by
                                          Jack Nicklaus Signature Golf Courses. In addition, its
                                          Departments provide insight on a wide range of topics
                                          including fine apparel and quality golf equipment.
                                             Each issue of the new NICKLAUS Magazine will
                                               customized and compelling
                                          present
                                          content for a highly qualified and
A B O UT T H E M A G A Z I N E            engaged audience. And a newly created
                                          proprietary distribution system is being implemented
                                          to deliver the NICKLAUS Magazine to many of
                                          America’s most affluent households that are inspired by
                                          and associated with Nicklaus brands.
                                             In fact, research shows that the Nicklaus brand leads
                                          every measurable aspect of value enhancement.
                                             This powerful combination of compelling content,
                                          outstanding design and proprietary circulation provide
                                          NICKLAUS Magazine marketing partners with exclusive
                                          access to an affluent and engaged readership unmatched
                                          by any other golf or lifestyle magazine.
                                             Relaunched for 2008, this national magazine is
                                          equally at home in living rooms, clubhouses and luxury
                                          resorts. Of course, with a name like NICKLAUS, golf is
                                          a prevailing theme. But as our readers understand, the
                                          game doesn’t end on the 18th green.

                W W W. N I C K L A U S M A G A Z I N E . C O M
                                    D E PA RT M E N T S
                                    LUXURY COLLECTION
                                    Fixtures in a Nicklaus Lifestyle – Golf My Way instruction
                                    book and new 2-DVD set

                                    ON TIME
                                    The Sportswatch – So Cool When Under Fire

                                    BY DESIGN
                                    Masculine Furnishing With Stylish Flair – The Bassam
                                    Fellows furniture collection

                                    DESTINATIONS
                                    Far Flung Spa Retreats – A look at Cap Cana’s
                                    Golden Bear Lodge and Spa and other must visits.

                                    CLASSICS
                                    Understated Elegance – The Argyle Sweater

                                    SIGHTS & SOUNDS
                                    Big Music In Small Packages – The Desktop Music Force

                                    NOTES
                                                     ’                             ´
                                    A Crooner Buble -ing With Talent – Michael Buble Has
                                    Jack Thinking of Old Blue Eyes
EDITORIAL CALENDAR
                                    WHEELS
                                    The Sports Activity Coupe Comes of Age – BMW X6 is
                                    Introduced

                                    WHEELS UP
                                    A Personal Jet That Has Flyers Flocking – Eclipse
                                    Aviation’s New Family Addition

                                    FINANCE
                                    Smart Tips & Keys for Wealth Management – Howard
                                    Milstein Talks Financial Trends

                                    CORNER TABLE
                                    When Cape Cod Beckons – Ocean Edge Resort is
                                    Nicklaus brand with ways of serving guests

                                    THE WINE CELLAR
                                    The California Collection Is Served – Mayacama Golf Club
                                    Pours Some Beauties

                                    CIGAR BOX
                                    The Robusto Cigar – The Time, Place and Panache for its
                                    Favorite Fans


         W W W. N I C K L A U S M A G A Z I N E . C O M
                                         CUSTOM COVER PACKAGE
                                         NICKLAUS Magazine has the ability to customize the
                                         cover of the publication with your golf course, real estate
                                         development or resort photography. This is enhanced by a
                                         feature story, display ad, BRC and 500 custom magazines
                                         for your use. Many Nicklaus Design golf course partners
                                         have taken advantage of this package to help achieve real
                                         estate sales, club membership or resort room-night goals.
                                         Net Price: $9,950

                                         INSERTS
                                         Pre-printed inserts are accepted. Contact your sales
                                         representative for more information and pricing.

                                         REPLY CARDS
                                         Business reply card and full page display ad.
    CUSTOMIZED PACKAGES,                 Net price - $5,600
SPECIAL MARKETING PROGRAMS,
   INSERTS AND REPLY CARDS               SPECIAL MARKETING PROGRAMS
                                         Contact your sales representative for more information
                                         and pricing:
                                            • Nicklaus Resort Marketing Collection
                                            • Nicklaus Lifestyle Living.com Program


                                         NICKLAUS MAGAZINE ONLINE
                                         Nicklausmagazine.com plans to display every issue online
                                         using page-flipping technology. Each issue will be released
                                         online in conjunction with the printed version and will
                                         be on permanent display on the Web site. Features of the
                                         Web site will include:
                                            •   Advertisement linked to your company web page
                                            •   Multi-media Integration (Audio, Video, Flash, etc.)
                                            •   Text Searching
                                            •   Business Reply Page Forms
                                            •   Page Magnification
                                            •   Hyper-linked Table of Contents
                                            •   Quick Reference Thumbnail View
                                            •   Banner Ads (Contact your representative for pricing)

               W W W. N I C K L A U S M A G A Z I N E . C O M
                                      NICKLAUS Magazine                       has a proprietary
                                      distribution model unlike any other publication in the
                                      world. With each issue, our advertisers reach dedicated
                                      readers who are inspired by Nicklaus brands and the
                                      Nicklaus lifestyle. The magazine’s distribution model is
                                      anchored by more than 325 Nicklaus Design golf courses
                                      which are the centerpiece of many of the world’s most
                                      upscale golf course communities, finest golf clubs and
                                      luxury resort destinations. This unique distribution provides
                                      NICKLAUS advertisers with exclusive access to an
                                      extremely affluent and engaged readership unmatched
                                      by any other lifestyle or golf publication.



                                           DISTRIBUTION CHANNELS
                                        • MAILED to individual residents and property
                                          owners of exclusive communities that feature
                                          Nicklaus Design courses.
 DISTRIBUTION
                                        • MAILED to real estate prospects at exclusive
& C I R C U L AT I O N
                                          communities that feature Nicklaus Design courses.
                                        • MAILED to members of the finest private clubs
                                          featuring Nicklaus Design courses.
                                        • MAILED to select affinity lists who are Nicklaus
                                          brand clients.
                                        • MAILED to select Jack Nicklaus Apparel and
                                          Nicklaus Golf Equipment customers.
                                        • Placement in-room of many luxury hotel resorts
                                          featuring a Jack Nicklaus Signature Golf Course.




                                                       CIRCULATION
                                             • 2008: 50,000
                                             • 2009: 100,000

                                                   ABC Audit Applied For


             W W W. N I C K L A U S M A G A Z I N E . C O M
                                    M A R K E T I N G S E RV I C E S
                                   Create a special opportunity for your best clients
                                   through NICKLAUS Magazine. Talk with your repre-
                                   sentative about developing a customized NICKLAUS
                                   experience such as:



                                      • Hospitality at the Memorial Tournament,
                                        the prestigious PGA TOUR event founded
                                        and hosted annually by Jack Nicklaus
                                      • Nicklaus Design golf course opening and
                                        grand opening events in North America
                                        and around the world
                                      • Sponsorship of Jack Nicklaus Cup Matches
                                      • Group instruction and outings throughout
                                        North America with Nicklaus Academies


CLIENT SERVICES




         W W W. N I C K L A U S M A G A Z I N E . C O M
                                            PUBLISHING SCHEDULE
                                            ISSUE         RESERVATIONS      MATERIALS          MAIL

                                            Fall 08          8/15/08         9/1/08          9/29/08


                                            ADVERTISING RATES
                                            COVERS                          2008               2009*
                                            Inside Front                 $6,700              $22,500
                                            Inside Back                  $6,500              $18,750
                                            Outside Back                 $ 6,900             $24,900

                                            RUN OF BOOK
                                            Spread                       $8,400              $26,250
A D V E RT I S I N G R AT E S               Full Page                    $4,600              $17,500
                                            Half Page                    $3,000              $10,500

                                            SPECIAL PLACEMENT:       additional 20%
                                            Advertising rates are quoted at net.
                                            Agencies please gross up commissions and fees.

                                            *Fall ’08 advertisers qualify for ’08 rate protection for
                                            one ’09 issue. Must be same or greater committment as
                                            Fall ’08 issue.




                 W W W. N I C K L A U S M A G A Z I N E . C O M
                              MAGAZINE
                                                                                   MECHANICAL SPECS

Our Magazines are printed from computer to plate using CMYK process                                 AD SPECIFICATIONS
color. Only 4-color digital files will be accepted.

PREFERRED FORMATS
MAC files Quark Express v4 or higher with associated images and fonts.
PC users are recommended to call before sending files.

HIRES PDF files are accepted, created at a minimum of 300dpi. PDF
files must contain proper registration marks and bleed at least
1/8” beyond the trim.                                                                                         SPREAD

PREFLIGHTING FILES
Please preflight electronic files before submitting to ensure all graphics
and fonts are included and all color files are converted to 4-color process.
Pantone colors will be converted to CMYK and may result in a slight
color variance. Our linescreen is at 150, please make sure all graphics
are placed at an acceptable resolution (300dpi) full size. We will not be           Trim Size: 18” x 10.812” (Allow 1” in center for gutter)
responsible for any errors resulting from submitted files that have not
                                                                                    Bleed Size: 18.25” x 11.062” (0.125” on all sides)
been preflighted.
                                                                                    Live Area: 17” x 9.812”
COLOR PROOFS
All ads should be accompanied by an acceptable color proof. A Digital
Waterproof, Kodak Approval, Polaproof, Iris or Rainbow are acceptable
and should conform to SWOP standards to ensure that the printed results
match supplied proof. If ads are submitted without adequate color                                         1/2 SPREAD
proofs, one will be provided by the publisher and the cost wll be charged
back to the customer.

BLEEDS
                                                                                    Trim Size: 18” x 5.25” (Allow 1” in center for gutter)
Create at least 1/8” (.125”) bleed beyond trim, on top, bottom and sides.
Build spreads as printers spreads (2 separate pages in the Quark file);             Bleed Size: 18.25” x 5.5” (0.125” on all sides)
this will allow for the proper bleed across the gutter for binding.                 Live Area: 17” x 4.25” (Allow 1” in center for gutter)

LIVE AREA
All critical graphical information must be kept in a safe area 1/4” from                                           Trim Size: 9” x 10.812”
trim. Keep critical information 3/8” out on both sides of the gutter to                                            Bleed Size: 9.25” x 11.062”
preserve information on crossovers.                                                                                (0.125” on all sides)
DENSITY                                                                                                            Live Area: 8” x 9.812”
A maximum ink density of 280% is preferred. Rich black should be built
                                                                                            FULL PAGE
as C-60% M-60% Y-60% K-100%

BINDING
Our magazines are perfect bound jogging to the foot.

INSERTS/BRCS
Insert or BRC size is determined by client, up to trim size 9x10.812.
Binding edge must have at least 1/4” built-in perforation on all BRCs.
Clients have the option of printing BRCs at press, or shipping preprinted                                          Size: 8” x 4.75”
materials to press. Please call for press requirements and shipping                                                No Bleed
instructions on raw materials used for insertion or polybagging.                             1/2 PAGE

FILE SUBMISSION
Files may be sent on CD, DVD or posted on to an FTP Site. Clearly label
your discs and include any special instructions. In some cases, files may
be uploaded to our FTP site. Please call and request our current FTP
instructions. Color proofs are still required of files uploaded to the FTP.         QUESTIONS OR CONCERNS: PLEASE CALL YOUR
Discs and other materials will not be returned unless requested in writing.         ACCOUNT MANAGER OR 561.296.3404 x.101




                                                                               Hasak, Inc.                             Phone: 561.296.3404 x101
                                                                               242 Royal Palm Beach Blvd.              Email: production@hasak.com
                                                                               Royal Palm Beach, FL 33411              Web: www.nicklausmagazine.com
                        MAGAZINE
                                                                        INSERTION ORDER
ADVERTISER _______________________________________________       AGENCY         _______________________________________________

Contact ______________________________________________           Contact ______________________________________________

Address ______________________________________________           Address ______________________________________________

City _________________________________________________           City _________________________________________________

State/Zip _____________________________________________          State/Zip _____________________________________________

Phone _______________________________________________            Phone _______________________________________________

Fax __________________________________________________           Fax __________________________________________________

Email ________________________________________________           Email ________________________________________________


 Product Featured ______________________________________         *Toll Free Phone Number _______________________________
                                                                 * For use in the Advertiser Directory
 *Product Website _____________________________________




     Issue      Reservations      Materials        Mail           Ad Size (Check & Circle One)                       SPOT COLOR

 ■ Fall 08         8/15/08          9/1/08        9/29/08         ■ 2 Page Spread                                    PMS _______
                                                                  ■ Full Page                                        *Additional
                                                                                                                      charges apply
                                                                  ■ 1/2 Page Spread
                                                                  ■ 1/2 Page (Horizontal / Island)
                                                                 ■ BILL TO AGENCY       ■ BILL TO ADVERTISER

NET INSERTION RATE $______________________
Ad Material Contact _____________________________________

TYPE OF MATERIALS
■ Pick up ad from Issue      Month ______________ Year ___________ Page __________               Changes ■ Yes ■ No
■ New Materials ■ Key Code __________________________________________________________________________________
■ Business Reply Card     If checked, please mark one of following:   ■ Supplied      ■ HPI to arrange printing
Additional Instructions ___________________________________________________________________________________________
All Ad Materials should be sent to Larry Hasak at Hasak Inc. (address below).



                Please sign and fax contract to (561) 296-3407 by first applicable close date.

ADVERTISER/AGENCY AUTHORIZATION                                  PUBLISHER’S ACCEPTANCE

Signature _____________________________________________

Print Name ___________________________________________
                                                                 ______________      ______________________________________
Title _________________________________________________          Date                Publisher

Date __________________________________________________          Subject to terms and conditions stated on current rate card.



                                                             Hasak, Inc.                           Phone: 561.296.3404 x101
                                                             242 Royal Palm Beach Blvd.            Email: production@hasak.com
                                                             Royal Palm Beach, FL 33411            Web: www.nicklausmagazine.com
            MAGAZINE
                                                                                                  CONTACTS


                               ADVERTISING INQUIRIES

                                                     PUBLISHER

                                                Walter Shuler
                                                    HASAK, INC.
                                          242 Royal Palm Beach Boulevard
                                             Royal Palm Beach, FL 33411
                                      Phone: (561) 296-3400; Fax: (561) 296-3407
                                                 wshuler@hasak.com


    EXECUTIVE, SALES ASSOCIATE                                                     EXECUTIVE, SA LES ASSOCIATE

      Owen C. Buckley                                                                    Mike Edison
LUXURY MAGAZINE MARKETING GROUP                                                        SAINTS MARKETING
         24 East Greenbrier                                                                4 Treetop Court
       Dove Canyon, CA 92679                                                          Bloomingdale, NJ 07430
           (949) 613-1240                                                    Phone: (973) 291-8076; Fax: (973) 838-4442
        owenbuckley@cox.net                                                       saintsmarketing@optonline.net

    EXECUTIVE, SALES ASSOCIATE                                                     EXECUTIVE, SA LES ASSOCIATE

        Dave Harrison                                                                Richard E. Vincent
      LUXURY LIVING GROUP                                                            VERMONT MEDIA GROUP
        2245 S. West Temple                                                              87 Irish Cove Road
       Salt Lake City, UT 84115                                                      South Burlington, VT 05403
            (801) 712-1800                                                                 (802) 999-2882
    dave@theluxurylivinggroup.com                                                     vtmediagroup@gmail.com

    EXECUTIVE, SALES ASSOCIATE                                                     EXECUTIVE, SA LES ASSOCIATE

     Stephen J.H. Lyons                                                            Christopher A. Young
        HNS SPORTS GROUP                                                           DUBARRY LANE MEDIA GROUP
         6189 Memorial Drive                                                          2143 Black Lake Boulevard
           Dublin, OH 43017                                                            Winter Garden, FL 34787
            (614) 889-6783                                                                  (407) 656-7818
        slyons@hnssports.com                                                         chris@dubarrylanemedia.com




                                      EDITORIAL INQUIRIES

               EDITOR                                                              ART & PRODUCTION MANAGER

        David Shedloski                                                                  Larry Hasak
             HASAK, INC.                                                                   HASAK, INC.
    242 Royal Palm Beach Boulevard                                                 242 Royal Palm Beach Boulevard
    Royal Palm Beach, Florida 33410                                                Royal Palm Beach, Florida 33410
             740-924-4285                                                     Ph: (561) 296-3404, ; Fax: (561) 296-3407
        dshedloski@hasak.com                                                              lhasak@hasak.com




                                                         Hasak, Inc.                               Phone: 561.296.3404 x101
                                                         242 Royal Palm Beach Blvd.                Email: production@hasak.com
                                                         Royal Palm Beach, FL 33411                Web: www.nicklausmagazine.com

								
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