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					WILLIAM BLUE
coLLEgE of HoSPITALITY
AND ToURISM
fLEXIBLE AND oNLINE
LEARNINg oPTIoNS
(DISTANcE EDUcATIoN)
ABoUT WILLIAM BLUE                                  WHY STUDY vIA WILLIAM BLUE’S fLEXIBLE
                                                    oNLINE LEARNINg?



                                                    Flexible and online learning (commonly known        Benefits of studying online
                                                    as distance education or correspondence             Flexibility
                                                    education) continues to grow in popularity.         Enjoy the flexibility to tailor your study and
                                                    Teaching and learning take place online rather      workload commitments to suit you. The study
                                                    than in a classroom, allowing for complete          materials you will receive are high quality and
                                                    flexibility to study when and where you want.       designed for learning anywhere. The structure
                                                                                                        of the unit allows you to schedule your study
                                                    Reasons to choose to study online with William      times to suit your lifestyle, while following a
                                                    Blue include:                                       clear and supported pathway. This gives you
                                                    •	 Nationally accredited qualifications             the flexibility and confidence to submit your
                                                    •	 Responsive, one-on-one, personalised             work safely at your convenience.
                                                       tutorial support and service
                                                    •	 High quality curriculum and learning             Affordability
                                                       materials designed for learning anywhere         William Blue College of Hospitality and
                                                       anytime                                          Tourism is a recognised Higher Education
                                                    •	 Facilitated communication between                Provider, which means that eligible students
William Blue College of Hospitality and                students, academics and support staff            have the opportunity to apply for the Australian
Tourism has been producing outstanding              •	 Online students receive the same quality         Government’s FEE-HELP loan scheme. FEE-
graduates in hospitality management and                qualification as on-campus students              HELP is a loan given to eligible fee-paying
tourism for 18 years. Every year, William Blue      •	 Access to online library collections with over   students to help pay for part, or all, of their
attracts over 500 of the best applicants from          70 million articles available                    tuition fees which means that you can begin
Australia and abroad. By enrolling at William       •	 FEE-HELP available, no up front tuition costs.   studying without paying any upfront fees.
Blue College of Hospitality and Tourism you
are taking the first step towards an exciting       We provide a learning structure to fit your busy    High Level Support
career and doors will open.                         schedule, with a flexible balance of supported      Our knowledgeable course advisors, helpful
    William Blue students are known to              and independent study and high quality              mentors, and expert lecturers will assist you
industry as individuals who are taking part in a    academic study materials.                           in reaching your goals. William Blue’s career
challenging and relevant course. With over 800          All units have been designed to commence        advisors provide one-on-one personalised
hours of work experience at top level               and finish within a 12 week period and              tutorial support and service. The learning portal
businesses, employers will know that you are        students will study with a dedicated online         and online facilities are state-of-the-art and have
going to be work ready as soon as you start. The    lecturer and a cohort of fellow online students.    been purpose built for William Blue. Online
William Blue experience is not just great fun. It   The study materials you will receive are high       libraries, student forums, online communities
will be one of the best investments in your         quality and designed for learning anywhere.         and more are all available at your convenience.
future you can make.                                The structure of the unit allows you to schedule
                                                    your study times to suit your lifestyle, while
A respected Bachelor Degree                         following a clear and supported pathway.
William Blue is a recognised Higher Education
Provider and accredited to offer the Bachelor
of Business (Hospitality Management) and the
Bachelor of Business (Tourism Management).
With William Blue you’ll have all the skills and
                                                                            “I am currently working for an inbound
knowledge you need to launch a successful
hospitality career – an internationally                                      tour contractor/travel agent in Sydney
recognised, industry focused qualification.
                                                                             as a reservations and documents
Relevance and credibility                                                    consultant. The knowledge, training
William Blue College of Hospitality and
                                                                             and professionalism I have gained from
Tourism is governed by the Academic Board of
Think: Colleges Pty Ltd. The Academic Board is                               William Blue is just unbelievable and far
an independent body that oversees all aspects
                                                                             greater than my expectations.”
of academic quality within the group. The
Board is committed to rigorously upholding the                                Shruti Bhandari, Current William Blue Student
highest educational standards and ensuring
students receive a rewarding and challenging
learning experience.

                                                                                                        2
HoW DoES fLEXIBLE oNLINE LEARNINg DIffER fRoM TRADITIoNAL
DISTANcE EDUcATIoN?




Flexible and online learning is delivered through   3. Proactive student support                         How does it all work?
a web-based, student-focused system called          Prospective students should not feel concerned       •	 You’ll receive all your study materials, by
a learning portal. It centralises teaching and      that they will not be able to keep up or will feel      mail before your course begins, a feature not
learning, provides access to learning materials     isolated studying online. Our student support           offered by most online courses. We believe
and resources and enables asynchronous and          team provide mentoring and motivational                 that our courses allow all the benefits of
synchronous communication between students          support for online students including:                  online education with additional learning
and lecturers.                                      •	 Personalised support throughout the                  materials and support.
                                                        course of study with a choice of email or        •	 You can alter your study load to suit your
Flexible and online learning differs from the           telephone contact                                   needs and enrol in as little as 1 unit every
traditional, document-based distance education/     •	 One-on-one support to help students                  trimester. Each unit requires around 8-10
correspondence model in the following ways:             establish goals, create study plans and             hours of study per week.
                                                        develop sound academic study skills              •	 You can submit your assessments
1. Facilitated learning                             •	 Familiarising students with the detailed             securely online.
Each unit is facilitated by a dedicated online          orientation as well as a large suite of          •	 You can connect with lecturers and fellow
lecturer who guides the learning process and            guidance resources available.                       students through group activities and a
provides academic support. William Blue                                                                     variety of communication channels within
College of Hospitality and Tourism lecturers        4. Dynamic teaching and learning resources              a learning community. In many ways it
are subject experts and are chosen for their        The learning portal is state-of-the-art and             is more personalised and intimate than a
ability to instruct, motivate and challenge         has been purpose built for William Blue.                traditional classroom based environment.
students throughout the courses, and many will      Study materials can be presented in a range
be leading industry experts.                        of formats from PDFs through to video and
                                                    interactive media. Students will participate
2. The benefits of studying with a cohort           in group activities such as discussion forums,
Within units of study, students are grouped         message boards, blogs and wiki’s (editable
into cohorts. Students share the learning           web pages). Students can monitor their own
experience with each other and their lecturer       progress with online self-review quizzes and
through group activities and a variety of           receive immediate results and feedback.
communication channels. This helps to build a       Lecturers mark assessments online and grade
learning community with the lecturer as a key       assignments electronically. All participants can
facilitating and moderating presence.               share resources through access to RSS feeds,
                                                    online library collections and e-portfolio.

                                                                                                         3
oUR coURSES
BAcHELoR of BUSINESS (HoSPITALITY MANAgEMENT)




 Subjects


 100 Level                                              200 Level                                            300 Level
 MGT101 Management Principles and                       LAW201 Introduction to Business Law                  MGT301 Corporate Social Responsibility
           Practices 1                                  ACC201 Introduction to Applied Finance (5 cps)       MGT302 Strategic Management
 ACC101 Fundamentals of Management                      STAT201 Introduction to Quantitative                 MGT303 Business Information Analysis
           Accounting and Business Finance                        Methods (5 cps)                            MGT304 OH&S and Risk Management
 MKT101 Understanding Marketing                         MGT201 Human Resource Management                     IND301 Industry Placement (20cps)
 MGT102 Introduction to Hospitality, Tourism            HOS201 Asset Management
           and Events                                   MGT202 Project Management                            2 Electives, Level 300 Approved Study
 ECO101 Economics in a Business                         HOS202 Quality and Control
           Environment                                  IND201 Industry Engagement
 HOS101 Introduction to Accommodation
           Management                                   Elective Level 200 Approved Study
 MGT103 Service Industry Theory
 IND101 Industry Practices


Bachelor of Business                                        Martin Luther King Jr once said that             Graduate Outcomes
(Hospitality Management)                                “Everyone can be great because everyone can          •	 Food and Beverage Manager
Duration: 6 study periods                               serve” and hence the William Blue Bachelor           •	 Area Manager or Operations Manager
   3 years full-time, 6 years part-time or              of Business in Hospitality Management                •	 Rooms Division Manager
   2 years full-time, 4 years part-time (accelerated)   focuses on equipping the student with the            •	 Executive Housekeeper
Intakes: February, June and September                   ability to provide excellent service. It will then   •	 Secretary Manager
FEE-HELP available                                      deepen the student’s knowledge of higher             •	 Executive Chef
                                                        level hospitality concepts as well as generic        •	 Cafe Owner or Manager
What is Hospitality Management?                         business and management subjects with the
Hospitality is any situation in which there is a        aim of preparing the graduate for a fast             Entry Requirements - Australian students
host providing a service, and a guest receiving         changing global business environment in              •	 A minimum UAI of 60.00 or equivalent
that service. Traditionally these services are          which hospitality and tourism is the largest         •	 18 years of age or over
related to food, drink or accommodation but             and fastest growing industry.                        •	 or mature age applicant with relevant
it is now recognised that hospitality is a lot                                                                  work experiences
broader than that.




                                                                                                             4
oUR coURSES
BAcHELoR of BUSINESS (ToURISM MANAgEMENT)




 Subjects


 100 Level                                              200 Level                                        300 Level
 MGT101 Management Principles and                       LAW201 Introduction to Business Law              MGT301 Corporate Social Responsibility
           Practices 1                                  ACC201 Introduction to Applied Finance (5 cps)   MGT302 Strategic Management
 ACC101 Fundamentals of Management                      STAT201 Introduction to Quantitative             MGT303 Business Information Analysis
           Accounting and Business Finance                        Methods (5 cps)                        MGT304 OH&S and Risk Management
 MKT101 Understanding Marketing                         MGT201 Human Resource Management                 IND301 Industry Placement (20cps)
 MGT102 Introduction to Hospitality, Tourism            MGT202 Project Management                        TOU301 Tourism Policy and Strategy
           and Events                                   TOU201 Destination Development and
 ECO101 Economics in a Business                                   Marketing                              Elective Level 300 Approved Study
           Environment                                  TOU202 Tourist Experiences
 TOU101 Tourism Theory and Practice                     TOU203 Tour Operations
 MGT103 Service Industry Theory                         IND201 Industry Engagement
 IND101 Industry Practices



Bachelor of Business                                    Graduate Outcomes                                Entry Requirements - Australian students
(Tourism Management)                                    •	 Managing Director                             •	 A minimum UAI of 60.00 or equivalent
Duration: 6 study periods                               •	 General Manager                               •	 18 years of age or over
   3 years full-time, 6 years part-time or              •	 General Manager Sales and Marketing           •	 or mature age applicant with relevant
   2 years full-time, 4 years part-time (accelerated)   •	 Strategic Marketing Manager                      work experiences
Intakes: February, June and September                   •	 General Manager Operations
FEE-HELP available                                      •	 Director of Operations
                                                        •	 Business Development Manager
What is Tourism Management?
The world’s population is increasingly mobile
every day with many consequences for
businesses, economies, individuals, communities,
societies, nations and their environments.
   The understanding of these consequences
as well as the recognition that tourism is now
the world’s largest industry, and hence big
business, have lead to tourism management
being one of the most popular fields of study in
higher education.




                                                                                                         5
EMPLoYMENT oUTcoMES




                                                   William Blue graduates will develop broad
                                                   knowledge relevant to the hospitality and tourism
                                                   industries and an appreciation of the critical
                                                   issues affecting these industries. They will be able
                                                   to consult with interdisciplinary team members
                                                   and negotiate, form and implement effective and
                                                   innovative management decisions.


                                                    Here is an indication of salaries in the hospitality
                                                    and tourism industries*




Emily White
Intercontinental Hotel
Graduated in 2008
Bachelor of Business (Tourism and Hospitality)
Conferred by La Trobe University




“Thanks to my studies at William Blue, I’ve
 been offered a graduate position with the           General Manager                                                $160,000 – 192,000
 Intercontinental Hotel, which entails a
 corporate traineeship at the Crown Plaza            Executive Assistant Manager                                    $85,000 – 98,000
 in Canberra starting in February 2009. The
 subjects I studied at the college had a real        Financial Controller                                           $78,000 – 99,500
 business focus and prepared us well for life
 after study. I really enjoyed studying the          Director of Sales and Marketing                                $75,000 – 105,000
 human resource and sales subjects.
     The knowledge I gained at William Blue gave     Executive Chef                                                 $70,000 – 97,500
 me tremendous confidence. The course puts
 together the big hospitality picture, providing     Director of Catering                                           $70,000 – 77,000
 us with all the information to decide which
 path to follow in the industry.”                    Director of Food and Beverage                                  $60,000 – 77,500

                                                     Director of Human Resources                                    $65,000 – 70,000

                                                     Activities / Club Manager                                      $65,000 – 85,000

                                                     Rooms Division Manager                                         $62,000 – 68,000

                                                     Executive Housekeeper                                          $57,000 – 66,000

                                                     Front Office Manager                                           $55,000 – 58,000

                                                     Director of Spa / Spa Manager                                  $52,000 – 63,000

                                                     Assistant Food and Beverage Director                           $50,000 – 55,500

                                                     * Salary information supplied by Spectrum International Hospitality Services
                                                       October 2007. Figures displayed are in Australian Dollars.




                                                                                   6
WHERE To fRoM HERE?                                 fEE–HELP




How do I apply?
Complete the application form and send it
to us along with academic transcripts and
any additional documentation (eg. your
high school results, resume and references if
applicable). Once we receive your application,
we will contact you.
    Remember, if you have any questions, feel
free to talk to a William Blue Course and Careers
Advisor to make sure the chosen course is a right
match for your career ambitions.

Key intake and term dates
William Blue College of Hospitality and
Tourism has 3 intakes per year for the flexible
and online learning study option*. Applications
close 14 days prior to intake commencement.

 Trimester 1:
 Commencing 23/2/09 and ending 22/5/09
 Census Date: 13/3/09

 Trimester 2:
 Commencing 8/6/09 and ending 4/9/09
 Census Date: 26/6/09                               FEE-HELP
                                                    Think: Colleges (trading as William Blue
 Trimester 3:                                       College of Hospitality and Tourism) is a
 Commencing 21/9/09 and ending 18/12/09             recognised Higher Education Provider,
 Census Date: 9/10/09                               which means that eligible students have
                                                    the opportunity to apply for the Australian
* Subject to course availability and your study     Government’s FEE-HELP loan scheme.
preference.                                             FEE-HELP is a loan given to eligible
                                                    fee-paying students to help pay for part, or all,
Course credits                                      of their tuition fees. A maximum of $81,600 (for
Recognition of related academic achievements        2008) in tuition fees may be paid using
and informal learning for course credit are         FEE-HELP over a student’s lifetime. The
available. Certified testamurs and transcripts      FEE-HELP limit is indexed each year.
are required from recognised higher education           A one-off loan fee of 20 applies to
institutions. Contact your Course and Careers       FEE-HELP loans for undergraduate courses of
Advisor or Agent for an application form and        study. The $81,600 FEE-HELP limit does not
details on the process.                             include the loan fee.

                                                    Who is eligible for FEE-HELP?
                                                    You are eligible for a FEE-HELP loan if you
                                                    are either an Australian Citizen or hold a
                                                    permanent humanitarian visa and you are
                                                    studying one of the following programs:
                                                    •	 Bachelor of Business
                                                        (Hospitality Management)
                                                    •	 Bachelor of Business
                                                        (Tourism Management)

                                                    To find out more about FEE-HELP visit
                                                    www.goingtouni.com.au.



                                                                                                        7
Contact
If you would like more information on any of
the material presented in this brochure, please
visit our website or contact one of our advisers.

William Blue College of Hospitality and Tourism
North Sydney Campus, 171 Pacific Highway
North Sydney, NSW Australia 2060
Phone (Australia): 1300 851 237
Phone (overseas): +61 2 9492 3213
Fax +61 2 9955 2771
enquiries@williamblue.edu.au

www.williamblue.edu.au

Think: Colleges Pty Ltd, ABN 93 050 049 299 trading as
William Blue College of Hospitality and Tourism,
HEP No. NSW5028

William Blue College of Hospitality and Tourism is a trading
name of Think: Colleges Pty Ltd, a private Higher Education
Institution accredited by the New South Wales Department of
Education and Training (DET). The DET is the only accreditation
authority in the State of New South Wales listed on the Australian
Qualifications Framework Register, authorised via the New South
Wales Higher Education Act (2001) to accredit private providers
of higher education. All degrees issued by the College are
recognised within the Australian Qualifications Framework and are
deemed equivalent to those issued by Australian self-accrediting
universities. The College is subject to periodic audits by the
Australian Universities Quality Agency.

Date of Print: December 2008

Information provided in this brochure is current at the date of
publication, and may be subject to change.