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					                                              Booty \boo-tee\ n.
                                              1. historically, a pirate’s term for treasure.
                                              2. Promotional items given to a specific group
                                                 of people designed to reinforce a brand.
                                              Syn: swag, loot

    BootyBag2009.com

The Booty Bag is an alternative marketing tool that combines
experiential marketing with sampling to expose consumers to a
brand, product, or service, with the objectives of driving sales and
increasing brand awareness.
The Booty Bag itself is a reusable, branded      weeks of Spring Break 2009. Spring Break
bag filled with product samples, coupons,        in Daytona Beach provides the perfect
brochures, and promotional items that is         opportunity to reach this market, as over
handed directly to the target demographic        250,000 college students will visit over this
within in a vacation environment.                three-week period.
The Booty Bag accepts brands that                Don’t miss your opportunity to make your
specifically target the 18 to 24 year old        mark on this impressionable demographic
demographic, as it will be distributed in        that accounts for over $200 billion in
Daytona Beach, Florida during three              discretionary purchasing power.


BootY BaG BaSICS
When:    March 7–28, 2009
Where: Daytona Beach, Florida
What:    The Booty Bag is a drawstring backpack that is reusable, durable,
         water-resistant and tear-resistant.
hoW:     ambassadors in branded t-shirts will give out bags beachside, under a
         custom-branded tent placed in a high-traffic beach location, poolside
         at popular Spring Break hotels, and barside at the best nightclubs in
         Daytona Beach.
         25,000 Booty Bags will be distributed each week, for a total of 75,000
         bags. Sponsors may choose to do just one week of promotions or
         participate in up to all three weeks to gain maximum exposure.




Brought to you by:              Brain-Grenades.com                         SlicedBreadCo.com
The Goods: ProDUCt InSertS
Including a product or sample in the Booty Bag directly introduces                                                     Daytona Beach, FL
the target market to a brand, increasing return on investment and                                                      March 7–28, 2009
                                                                                                                      BootyBag2009.com
driving sales. Branded promotional items are always a hit and gain
tons of exposure.
                                          1 week (25,000)                      2 weeks (50,000)                         3 weeks (75,000)
Provided Product Insert                 $0.20/e = $5,000                        $0.19/e = $9,500                       $0.18/e = $13,500

Want the impact and attention of a branded promotional item without the hassle
of getting it priced, made, and delivered? We can take care of it all—just send us
your logo and necessary info. We will also place your logo on the bag for free!

                                          1 week (25,000)                       2 weeks (50,000)                       3 weeks (75,000)
White t-shirt                           $3.10/e = $77,500                   $3.00/e = $150,000                      $2.90/e = $217,500
full color imprint, 2 sides
Color hat                             $3.00/e = $75,000                      $2.95/e = $147,500                     $2.92/e = $219,000
1-color embroidery
16” Beach Ball                        $0.90/e = $22,500                       $0.86/e = $43,000                      $0.83/e = $62,250
1-color imprint
Coozie                                 $0.70/e = $17,500                      $0.66/e = $33,000                      $0.63/e = $47,250
1-color imprint, 2 sides
16 oz. Plastic Cup                     $0.60/e = $15,000                      $0.55/e = $27,500                      $0.52/e = $39,000
1-color imprint, 2 sides
5” Color Frisbee                        $0.55/e = $13,750                     $0.50/e = $25,000                       $0.47/e = $35,250
1-color imprint
All prices include design, production, and insertion.




The sTuff: PaPer InSertS
Placing a coupon, flyer, or brochure in the Booty Bag is a good way to
inform consumers about your products or services.
                                          1 week (25,000)                      2 weeks (50,000)                        3 weeks (75,000)
Provided Paper Insert                    $0.10/e = $2,500                      $0.09/e = $4,500                       $0.08/e = $6,000

need a custom design? our talented design team can create a branded,
custom brochure, flyer, or coupon that grabs attention and informs.
Just send us your logo and necessary info!

                                          1 week (25,000)                       2 weeks (50,000)                       3 weeks (75,000)
8.5”x11” trifold Brochure               $0.22/e = $5,500                        $0.20/e = $10,00                      $0.19/e = $14,250
8.5”x11” Flyer                           $0.19/e = $4,750                        $0.17/e = $8,500                     $0.16/e = $12,000
8.5”x5.5” Flyer                          $0.17/e = $4,250                       $0.16/e = $8,000                       $0.15/e = $11,250
4.24”x5.5” Coupon                       $0.16/e = $4,000                         $0.14/e = $7,000                     $0.14/e = $10,500
All custom paper inserts are full color on both sides of the paper. All prices include design, production, and insertion.




The exposure: LoGo PLaCeMent
Logo recognition is an invaluable aspect of marketing. Gain brand
exposure to hundreds of thousands by adorning the reusable Booty Bag
with your company or product logo.
                                          1 week (25,000)                      2 weeks (50,000)                        3 weeks (75,000)
Logo Placement                           $0.10/e = $2,500                      $0.09/e = $4,500                       $0.08/e = $6,000
Insert Required.
imporTanT daTes
                                                                                Daytona Beach, FL
                                                                                March 7–28, 2009
CoMMItMentS—1.10.09                                                            BootyBag2009.com

to guarantee that your insert is included in the Booty Bag,
please return application to Brain Grenades by January 10, 2009.
You may register one of two ways:
MaIL complete form & payment:               FaX complete form:
2470 Daniells Bridge rd, Ste. 171           706.543.7322
athens, Georgia 30606                       attn: Booty Bag



LoGoS—1.10.09
to guarantee that your custom insert is designed and produced in time,
or that your logo is ready to be printed on the Booty Bag, please email
your company/product logo and necessary information no later than
January 10, 2009 to info@BootyBag2009.com. all logos must be vector
based and either .eps, .pdf, or .ai files in order to retain quality. if you
do not have a copy of your logo in this format, an additional charge of
$250 will be added for its redrawing.



CUStoM InSert aPProvaL—1.15.09
Custom Goods and Custom Stuff orders are limited to one revision
of artwork and must be approved by January 15, 2009.



ProvIDeD InSertS—2.10.09
all product & paper inserts must be received by Goodwill of north Georgia
to be inserted into the Booty Bags no later than February 10, 2009:
Goodwill of north Georgia, Inc.
attn: Keith Powell
1044 Clary Connector
eastanollee, Ga 30538
General info
                                                                            Daytona Beach, FL
                                                                            March 7–28, 2009
eXCLUSIvItY                                                                BootyBag2009.com

any Sponsor choosing a Product Insert or Logo Placement level of
investment for any given week is provided Category exclusivity for their
brand. Sponsors wishing sole exclusivity should contact us directly.



ContaCt
If you have any questions, do not hesitate to contact us:
rebecca Lathem: [w] 706.546.7137 ext. 311         [c] 678.386.8185
ryan Kearney:   [w] 706.546.7137 ext. 312         [c] 706.254.0219
Info@BootyBag2009.com         www.BootyBag2009.com



Who IS BraIn GrenaDeS?
Brain Grenades is a division of athens, Ga-based advertising agency,
Sliced Bread that offers explosive ways to generate buzz for your brand
amongst that elusive 13–17 or 18–24 segment. You won’t have to track
down teenagers at the mall or crash college keg parties to find out what
the latest trends are—Brain Grenades pairs a fun, innovative array of
marketing and promotional tactics with insights gained from market
research to get these fast-moving targets engaging with your brand and
sharing it with others.
applicaTion                                                                                                            Daytona Beach, FL
                                                                                                                       March 7–28, 2009
c o n Tac T i n f o r m aT i o n (please complete)                                                                    BootyBag2009.com

Company                                                                  Contact name

address                                                              City                                   State            Zip Code

Phone                                    Fax                             email
p r o d u c T ( s ) / i n s e r T s To B e i n c l u d e d i n T h e B o oT y B aG



pay m e n T i n f o r m aT i o n
À la carTe                            1 Week     2 Weeks      3 Weeks                   ToTa l                i m p o r Ta n T d u e daT e s
provided g o o d s
one Product Insert                    $5,000        $9,500     $13,500                                    commiTmenTs—1.10.09
                                                                                 $
                                                                                                          Please return this complete form to
c us tom go o d s                                                                                         Brain Grenades no later than January
White t-shirt                         $77,500    $150,000     $217,500           $                        10, 2009 to ensure your spot in the
full color imprint, 2 sides                                                                               Booty Bag.
Color hat                             $75,000     $147,500    $219,000           $                        loGos—1.10.09
1-color embroidery
                                                                                                          If your logo is to be placed on the
16” Beach Ball                        $22,500     $43,000      $62,250           $
1-color imprint                                                                                           Booty Bag, or if you are having
                                                                                                          Brain Grenades design a custom insert,
Coozie                                $17,500     $33,000      $47,250           $
1-color imprint, 2 sides                                                                                  email your company/product logo to
                                                                                                          Info@BootyBag2009.com no later
16 oz. Plastic Cup                    $15,000      $27,500     $39,000           $
1-color imprint, 2 sides                                                                                  than January 10, 2009. all logos must
                                                                                                          be vector based and either .eps, .pdf,
5” Color Frisbee                      $13,750     $25,000      $35,250           $
1-color imprint                                                                                           or .ai files in order to retain quality. If
                                                                                                          you do not have a copy of your logo
provided s t u f f                                                                                        in this format, an additional charge of
one Paper Insert                       $2,500       $4,500      $6,000           $                        $250 will be added for its redrawing.
c us tom s t u f f                                                                                        cusTom inserTs—1.15.09
8.5”x11” trifold Brochure             $5,500       $10,000     $14,250           $                        Custom Goods & Custom Stuff orders
8.5”x11” Flyer                        $4,750        $8,500     $12,000           $                        are limited to one revision of artwork
                                                                                                          and must be approved no later than
8.5”x5.5” Flyer                       $4,250        $8,000      $11,250          $
                                                                                                          January 15, 2009.
4.25”x5.5” Coupon                     $4,000        $7,000     $10,500           $
                                                                                                          inserTs—2.10.09
th e expos u r e                                                                                          Product and Paper inserts must be
Logo Placement                         $2,500       $4,500      $6,000           $                        delivered to Goodwill of north Georgia
insert required                                                                                           no later than February 10, 2009.
                                                        G r a n d ToTa l         $


a deposit of 50% of the Grand total must accompany application no later than January 10, 2009, with balance due no later than
February 10, 2009. no refunds will be made after February 10, 2009. to accept these terms and indicate that you, on behalf of your
company, have reviewed and will adhere to all prices and due dates listed above, please sign below.

s i G n aT u r e                                                                                               date

     m e T h o d o f pay m e n T
     Please make checks payable to Brain Grenade’s parent company, Sliced Bread.
          Invoice             Check        AmEx         MC        Visa               Discover    Amount To Be Charged

     Card Number                                                            Expiration Date                     3 digit Security Code

     Name on Card                                                           Signature                                              Date


T Wo Way s To r e G i s T e r                                                    quesTions?
MaIL complete form & payment:                   FaX complete form:               rebecca Lathem: [w] 706.546.7137 x311 [c] 678.386.8185
2470 Daniells Bridge rd, Ste. 171               706.543.7322                     ryan Kearney:   [w] 706.546.7137 x312 [c] 706.254.0219
athens, Georgia 30606                           attn: Booty Bag                  Info@BootyBag2009.com     www.BootyBag2009.com

				
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