Digital Insurance Continues Aggressive Growth
Strategy with Acquisition of Orlando-Based
Complete Insurance Source
First Acquisition in Florida and Ninth Such Deal Builds Digital’s Network of Seasoned Advisors in Local
July 07, 2011 08:45 AM Eastern Daylight Time
ATLANTA--(EON: Enhanced Online News)--Digital Insurance Inc. (www.digitalinsurance.com), an innovative
national employee benefits firm, continues its aggressive growth strategy to build its local market presence with the
recent acquisition of Orlando-based Complete Insurance Source.
Twenty-year insurance industry veteran Bruce Goin and his 14-member staff will continue to lead the agency, while
clients will experience the advantages of more robust resources, sophisticated technology, price advantages and
proprietary solutions available through Digital's national platform. Digital Insurance will benefit by gaining access to
Complete Insurance Source’s industry leading HRIS, and payroll and benefits administration platform available
through its partner company, PlanSource.
“Complete Insurance Source has significant mid-market experience and brings deep benefit administration and
payroll expertise to our organization,” explains Adam Bruckman, president and chief executive officer of Digital
Insurance. “Bruce’s expertise and his respected agency are welcome additions to the Digital family.”
“We built our agency on technology, innovation and by providinga deliverable that enhances a client’s experience by
integrating benefits administration and payroll/HRMS solutions. The employee benefits space is changing drastically.
Nobody understands more than Digital Insurance about the value of technology and providing services to not only
the employer, but also to the employee,” says Bruce Goin, president of Complete Insurance Source.
In 2010 Digital Insurance initiated an aggressive growth strategy, closing last year with a record $17 million in
acquisitions, a pursuit that continues in 2011 through a variety of methods, including organic growth of existing
l Agency Acquisition: Digital recruits a top-performing firm's entire employee benefits portfolio and retains its
personnel to deploy a local market solution.
l Block Acquisition: Digital purchases a block of the agency's employee benefits book, enabling firms (including
P&C agencies) to grow more profitable business.
l Partnerships: The local agency retains its customers and Digital manages a portion of them through a shared
“We are seeking progressive-minded agencies with a similar culture and distinctive solutions to enhance the overall
capabilities of our growing national firm,” says Mike Sullivan, executive vice president and chief marketing officer of
Digital Insurance. Complete Insurance Source is Digital’s ninth independent agency acquisition in the past ten months
and the first such deal in Florida. We are excited about their strategic fit.”
About Digital Insurance
Digital Insurance Inc. (www.digitalinsurance.com) is an innovative national employee benefits firm with the vision and
capabilities to strategically guide clients through today’s changing business landscape. Digital's technology, resources
and benefits expertise help control costs, manage risk and simplify the health care journey. Respected for its industry
leadership, progressive strategies and responsive service by knowledgeable professionals, the privately owned
company is empowering clients to navigate the complexities of health care reform and guide individuals to become
For Digital Insurance Inc.
Debra Patterson, 404-843-8786