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City of West Covina
Green Line Evaluation
Presented By
California State Polytechnic University, Pomona
Graduate Students
Joanne Coletta Ana Rosales
Jim Jobst Enrique Salgado
Leticia Llamas Shannon Williams
Kelly McDonald Alicia Velazquez
Dr. Sandra Emerson
Green Line Evaluation
Background & Context
Presented by: Joanne Coletta
Needs to Be
Met By the Program
Obtained from:
City Memos Elite Interview Focus Group
Green Line Evaluation
Project Description
• Target Population
• Program History, Funding & Issues
• Program Implementation & Rationale
Green Line Evaluation
Project Description
Target Population
South side Seniors Disabled Persons
Residents
Green Line Evaluation
Project Description
• Program History
• Funding
• Issues
Green Line Evaluation
Program Implementation
& Rationale
Three Key Points
1. Increased Mobility 2. Reduced Congestion 3. Increased Ridership
Green Line Evaluation
Presented by: Leticia Llamas
Study Questions
What is the
one thing we
should know
about the city &
Green Line?
What is the What are
one thing you important
would like to criteria & what
know by the kind of
end of the evidence do
project? you need?
Criteria
Diversity
Shift in Patron Needs
Quality and Viability
Impact on Quality of Life
Impact of Service on Business
Study Designs & Methods
Records Ridership
Analysis Survey
Field
Observation
Study Designs & Methods
Records
Analysis
• Data Reports from Contractor
• Budget & Expenditure Reports from City
Study Designs & Methods
Ridership
• Demographics Survey
• Purpose of Travel
• Satisfaction with Service
• Areas for Improvement
Study Designs & Methods
• Activity Within The Bus
• Bus Stop Conditions
Field
Observation
Records Analysis
Presented by: Enrique Salgado
Cost Comparison
EXTRABOLATED
DATA
RED/BLUE 1997-98 1998-99 1999-00 2000-01 2001-02
Ridership (average/m0) 12773.58 11339.33 13075.50 11415.34 9931.34
% Change from prior year n.a. -11% 15% -13% -13%
COSTS ($) $506,957 $487,707 $516,209
Average Cost/Mo $42,246 $40,642 $43,017
Cost/Rider/Mo ($) $3.23 $3.56 $4.33
Cost/Hour/Mo ($) $42.50 $35.69 $32.85
GREEN
Ridership (average/mo) $7,073.07
COSTS ($) $272,409.55
Average Cost/Mo $22,700.00
Cost/Rider/Mo ($) $3.21
Cost/Hour/Mo ($) $42.33
Green Line Evaluation
Red/Blue Ridership Trend
riders per mo. red/blue
16000
15000
14000
13000
12000
11000
regression
10000
Observed
9000 Linear
8000 curved estimate
0 10 20 30 40 50
July 1997-June 2001
Green Line Evaluation
Green Ridership Trend
riders hip/month
24000
22000
20000
18000
16000
14000
observed
12000 linear est imat e
10000 curved estimat e
0 2 4 6 8 10 12
Seq uence
Green Line Evaluation
Field Observations and
Quality of Service
Findings
Presented by: Alicia Velazquez
Research Questions
Bus users
Schedule
Bus Condition
Drivers
Green Line Evaluation
Description of Findings
(Users)
Adults, 2
Disabled, 0
Seniors, 1
Youth , 7
On Average: 10 users per bus ride
(Adults: 2, Youth: 7, Seniors: 1, Disabled: 0)
Green Line Evaluation
Description of Findings
(Schedule)
18 17
16
14
14
12
10
8
6
4
2
0
On Schedule Off Schedule
31 Trips: 54% = on schedule,
45% = off schedule (2 min)
Green Line Evaluation
Description of Findings
(Conditions)
1 2 3 4 5 Widespread
No Limited Problem
Problem Problem
Bus stop
Conditions
Bus
Conditions
Bus Safety
Bus Noise
Green Line Evaluation
Explanation of Findings
(Bus Stop Conditions)
Lark Ellen/ Francisquito max rating: 4
Shadow Oaks/ Nogales max rating: 5
Sentous/ Valley max rating: 5
Green Line Evaluation
Description of Findings
Courtesy of Drivers
1 2 3 4 5
Rude/ Civil/ Friendly/
Sullen Polite Helpful
* 3 – Does Not Necessarily Denote a Problem.
Green Line Evaluation
Field Observations
Presented by: Enrique Salgado
Field Observations
Rider Traffic
Weekend
Weekday 147% more
Green Line Evaluation
Field Observations
Noise Levels
Morning Mid Day Afternoon
and
Evening
Green Line Evaluation
Field Observations
Driver Courtesy
Morning Mid Day Afternoon
and
Evening
Green Line Evaluation
Customer Survey
Presented by: Kelly McDonald
The Survey
Interviews with Review of
Staff Records
Customer Survey
Development
Focus Group
With Commission Field
Observations
Subcommittees
Green Line Evaluation
The Survey
Two Surveys – User & Non-User
Demographics (Ranges)
Purpose of Trip – Spending (Ranges)
Satisfaction & Alternatives or Why Not Using
Green Line Evaluation
Implementation
Conduct the Survey
The Bait
Data Analysis
Green Line Evaluation
Customer Satisfaction
Specific Area Satisfied to Very
Safety of the Bus 95.5%
Safety at the Stops 89.5%
Location of the Stops 82.0%
Bus Schedule 80.6%
Courtesy of the Driver 79.0%
Ability to Transfer 68.7%
Green Line Evaluation
Suggested Improvements
31.3 % Bus Schedule
7.8 % Stop Locations
7.8 % Transfers
6.3 % Driver Courtesy
39.1 % No Comment
Green Line Evaluation
Where Are Riders Going?
32.6 % Senior Center
Green Line Evaluation
Where Are Riders Going?
34.2 %
Shopping
15.9 %
Westfield, Eastland,
& Fashion Square
Green Line Evaluation
Data Suggests
Boarding - Departure
Incidental
shopping at
Estimated Spending
South-end outlets
Transfer to Other Lines
Budget Evaluation
Green Line Project
Summary
Achieving Objectives
Some Improvements - High Satisfaction
As Defined - Highly Effective Service
Budget Evaluation
Green Line Project
Respondent Description
& Inferences
Presented by: Shannon Williams
Description of Customer
Survey Respondents
•102 Respondents
•Mix of Youth, Adults, & Seniors
Green Line Evaluation
Characteristics of Customer
Survey Respondents
Customer Survey Respondents by Age Categories
age
70
60
50
40
30
20
Percent
10
0
under 35 36-55 55 and older
Green Line Evaluation
Customer Survey Respondents by Gender
gender
60
50
40
30
20
10
Percent
0
male female
Green Line Evaluation
Customer Survey Respondents by Income Groups
income groups
40
30
20
10
Percent
0
no reponse $15000-24999 35000 and above
less than $15000 $25000-35000
Green Line Evaluation
Respondent’s Use of West Covina Transit System
Survey of Customers by W.C. Use
blue
red
not user
y ellow
green
Green Line Evaluation
Customer Survey Inferences
Satisfaction regarding bus safety differences by age
categories
50
40
30
20
age
10 under 35
36-55
Count
0 55 and older
very satisfied less than very satis
bus safety
Green Line Evaluation
Satisfaction with bus schedule differences by age
categories
60
50
40
30
20 age
under 35
10
36-55
Count
0 55 and older
very satisfied less than very satis
schedule
Green Line Evaluation
Open-Ended Survey
Suggestions for Improvements
Bus Schedule Bus Stops
•More often •Travel in both directions
•Coordinate with FHT •More stops
•Information on connections •Shelters
•Transfer •Visible bus signs
Politeness
•Slowing down at stops & waiting
Green Line Evaluation
Alternative transportation if no transit by age groups
50
40
30
20
recoded age
under 35
10
36-55
Count
0 55 and older
Foothill Transit Walk other
alternative modes
Green Line Evaluation
Association of transfer satisfaction with schedule
satisfaction
40
30
20
transfer to buses
no transfer
10
foothill transit
Count
other public lines -
0 red, blue, metro
very satisfied less than very satis
satisfied with sched.
Green Line Evaluation
Conclusion
•Overall Satisfaction is high
•Serves the South-end
•Seniors are critical of bus safety & bus schedule
•Users are concerned with transfers to other systems
Green Line Evaluation
Conclusions &
Recommendations
Presented by: Ana Rosales
Conclusions
• Customers Receptive and Satisfied.
25% of respondents did not know what they
would do for transportation.
Others would walk, Foothill Transit, friends,
relatives, or taxi.
Budget Evaluation
Green Line Project
Productivity
Green Line has 10 persons per ride
Favorable Comparison
Budget Evaluation
Green Line Project
Problems with
Bus Schedule
• Persons
transferring to
other bus lines are
more positive.
• Strained
communication
between driver and
seniors.
Budget Evaluation
Green Line Project
Recommendations
Bus Stop Bus Driver Web Site
Visibility Interaction Accessibility
With Riders
Increase Improved Data “Let West
Ridership Accuracy Covina Take
You For A
Ride.”
Budget Evaluation
Green Line Project
Bus Stop Visibility
• Bus stop schedule • Bus stops should
should contain all be identified on all
stops being made. stops with
reflective paint.
Budget Evaluation
Green Line Project
Driver Interaction with
Riders
• Train Drivers to interact with
riders in effort to increase
patronage
Budget Evaluation
Green Line Project
Increase Ridership
• Increase Ridership by
promoting a “Let West Covina
take You For a Ride”
Budget Evaluation
Green Line Project
Web Site Accessibility
• Include southbound, northbound,
weekend and weekday bus stop
schedule on web site on one page.
• Direct hyperlink of Bus stop schedule
via internet should be accessible on
West Covina Home page.
Budget Evaluation
Green Line Project
Improved Data Accuracy
• Data gathering mechanism be
reviewed and monitored to assure
information is reliable.
• Random sampling methods of reports
be reviewed during the year to assure
accuracy of data.
Budget Evaluation
Green Line Project
Thank You for
Your Attention
Budget Evaluation
Green Line Project
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