City Of West Covina

					 City of West Covina
Green Line Evaluation
           Presented By
California State Polytechnic University, Pomona
              Graduate Students

 Joanne Coletta           Ana Rosales
 Jim Jobst                Enrique Salgado
 Leticia Llamas           Shannon Williams
 Kelly McDonald           Alicia Velazquez

           Dr. Sandra Emerson

            Green Line Evaluation
Background & Context

Presented by: Joanne Coletta
       Needs to Be
    Met By the Program
                Obtained from:


City Memos      Elite Interview      Focus Group




             Green Line Evaluation
      Project Description
• Target Population
• Program History, Funding & Issues
• Program Implementation & Rationale




            Green Line Evaluation
     Project Description

                Target Population


South side          Seniors         Disabled Persons
Residents




             Green Line Evaluation
Project Description
  • Program History
      • Funding
       • Issues




   Green Line Evaluation
   Program Implementation
         & Rationale

                         Three Key Points


1. Increased Mobility 2. Reduced Congestion 3. Increased Ridership




                 Green Line Evaluation
Presented by: Leticia Llamas
   Study Questions
            What is the
            one thing we
            should know
           about the city &
            Green Line?
 What is the               What are
one thing you             important
would like to          criteria & what
 know by the               kind of
  end of the            evidence do
   project?              you need?
       Criteria
          Diversity


    Shift in Patron Needs


    Quality and Viability

  Impact on Quality of Life


Impact of Service on Business
Study Designs & Methods


   Records                  Ridership
   Analysis                  Survey




                 Field
              Observation
Study Designs & Methods

    Records
    Analysis




 • Data Reports from Contractor
 • Budget & Expenditure Reports from City
Study Designs & Methods


                              Ridership
• Demographics                 Survey
• Purpose of Travel
• Satisfaction with Service
• Areas for Improvement
Study Designs & Methods
 • Activity Within The Bus
 • Bus Stop Conditions




                        Field
                     Observation
    Records Analysis


Presented by: Enrique Salgado
                      Cost Comparison
                                                                        EXTRABOLATED
                                                                            DATA

         RED/BLUE           1997-98    1998-99    1999-00    2000-01       2001-02


Ridership (average/m0)      12773.58   11339.33   13075.50   11415.34      9931.34

% Change from prior year      n.a.      -11%        15%       -13%          -13%


COSTS ($)                                         $506,957   $487,707     $516,209

Average Cost/Mo                                   $42,246    $40,642       $43,017
Cost/Rider/Mo ($)                                  $3.23      $3.56         $4.33
Cost/Hour/Mo ($)                                   $42.50     $35.69        $32.85


            GREEN


Ridership (average/mo)                                                    $7,073.07

COSTS ($)                                                                $272,409.55
Average Cost/Mo                                                           $22,700.00
Cost/Rider/Mo ($)                                                            $3.21
Cost/Hour/Mo ($)                                                            $42.33




                           Green Line Evaluation
Red/Blue Ridership Trend
         riders per mo. red/blue
 16000


 15000


 14000


 13000


 12000


 11000
                                              regression
 10000
                                                Observed

  9000                                          Linear

  8000                                          curved estimate
         0       10       20   30   40   50


         July 1997-June 2001


                      Green Line Evaluation
        Green Ridership Trend
        riders hip/month
24000


22000


20000


18000


16000


14000
                                             observed

12000                                        linear est imat e

10000                                        curved estimat e
        0      2     4     6   8   10   12


        Seq uence




                    Green Line Evaluation
Field Observations and
   Quality of Service
       Findings

Presented by: Alicia Velazquez
Research Questions

    Bus users

    Schedule

    Bus Condition

    Drivers


   Green Line Evaluation
 Description of Findings
        (Users)
                                Adults, 2


                                    Disabled, 0

                                     Seniors, 1



      Youth , 7


   On Average: 10 users per bus ride
(Adults: 2, Youth: 7, Seniors: 1, Disabled: 0)
             Green Line Evaluation
Description of Findings
      (Schedule)
18              17
16
                                     14
14
12
10
8
6
4
2
0
            On Schedule          Off Schedule

     31 Trips: 54% = on schedule,
               45% = off schedule (2 min)
               Green Line Evaluation
        Description of Findings
                 (Conditions)
                1      2      3      4   5 Widespread
                No         Limited         Problem
             Problem       Problem
Bus stop
Conditions
Bus
Conditions
Bus Safety

Bus Noise

                Green Line Evaluation
Explanation of Findings
 (Bus Stop Conditions)


Lark Ellen/ Francisquito max rating: 4

Shadow Oaks/ Nogales max rating: 5

Sentous/ Valley max rating: 5




       Green Line Evaluation
  Description of Findings
               Courtesy of Drivers

  1        2         3       4           5
Rude/              Civil/            Friendly/
Sullen             Polite             Helpful



 * 3 – Does Not Necessarily Denote a Problem.


            Green Line Evaluation
  Field Observations


Presented by: Enrique Salgado
   Field Observations
          Rider Traffic

Weekend


Weekday           147% more




          Green Line Evaluation
  Field Observations
          Noise Levels

Morning           Mid Day         Afternoon
                                     and
                                   Evening




          Green Line Evaluation
  Field Observations
      Driver Courtesy

Morning           Mid Day         Afternoon
                                     and
                                   Evening




          Green Line Evaluation
   Customer Survey


Presented by: Kelly McDonald
              The Survey
Interviews with                   Review of
      Staff                       Records

                Customer Survey
                  Development
Focus Group
With Commission                    Field
                                Observations
Subcommittees


           Green Line Evaluation
           The Survey
      Two Surveys – User & Non-User


          Demographics (Ranges)


   Purpose of Trip – Spending (Ranges)


Satisfaction & Alternatives or Why Not Using



           Green Line Evaluation
    Implementation

Conduct the Survey




                           The Bait
                        Data Analysis




        Green Line Evaluation
 Customer Satisfaction
    Specific Area            Satisfied to Very

  Safety of the Bus                 95.5%
 Safety at the Stops                89.5%
Location of the Stops               82.0%
   Bus Schedule                     80.6%
Courtesy of the Driver              79.0%
  Ability to Transfer               68.7%



            Green Line Evaluation
Suggested Improvements

31.3 % Bus Schedule

                        7.8 % Stop Locations


  7.8 % Transfers

                         6.3 % Driver Courtesy

 39.1 % No Comment


            Green Line Evaluation
Where Are Riders Going?




     32.6 % Senior Center

      Green Line Evaluation
Where Are Riders Going?

                                34.2 %
                               Shopping




      15.9 %
Westfield, Eastland,
 & Fashion Square


            Green Line Evaluation
         Data Suggests
                    Boarding - Departure


   Incidental
  shopping at
                          Estimated Spending
South-end outlets



                    Transfer to Other Lines



               Budget Evaluation
            Green Line Project
          Summary

        Achieving Objectives



Some Improvements - High Satisfaction



 As Defined - Highly Effective Service



            Budget Evaluation
         Green Line Project
Respondent Description
     & Inferences

Presented by: Shannon Williams
Description of Customer
 Survey Respondents

        •102 Respondents




        •Mix of Youth, Adults, & Seniors




     Green Line Evaluation
Characteristics of Customer
   Survey Respondents
Customer Survey Respondents by Age Categories
                age
           70


           60


           50



           40


           30



           20
 Percent




           10


           0
                      under 35   36-55   55 and older



                 Green Line Evaluation
          Customer Survey Respondents by Gender

                  gender
             60



             50



             40



             30



             20



             10
Percent




              0
                           male       female




                    Green Line Evaluation
Customer Survey Respondents by Income Groups

               income groups
          40




          30




          20




          10
Percent




          0
                  no reponse                 $15000-24999         35000 and above
                               less than $15000         $25000-35000




                   Green Line Evaluation
Respondent’s Use of West Covina Transit System
                Survey of Customers by W.C. Use


                                                   blue

                                                    red


     not user




     y ellow
                                                  green




                Green Line Evaluation
Customer Survey Inferences
Satisfaction regarding bus safety differences by age
                     categories
           50




           40




           30




           20
                                                              age

           10                                                       under 35

                                                                    36-55
   Count




           0                                                        55 and older
                      very satisfied   less than very satis


                bus safety

                     Green Line Evaluation
Satisfaction with bus schedule differences by age
                    categories
          60



          50



          40



          30



          20                                                 age

                                                                   under 35
          10
                                                                   36-55
  Count




          0                                                        55 and older
                     very satisfied   less than very satis


               schedule



                  Green Line Evaluation
            Open-Ended Survey
               Suggestions for Improvements
Bus Schedule                        Bus Stops
•More often                    •Travel in both directions

•Coordinate with FHT           •More stops

•Information on connections •Shelters

•Transfer                      •Visible bus signs

                       Politeness
            •Slowing down at stops & waiting

                 Green Line Evaluation
Alternative transportation if no transit by age groups

            50




            40




            30




            20
                                                     recoded age

                                                        under 35
            10

                                                        36-55
    Count




            0                                           55 and older
                   Foothill Transit   Walk   other


                 alternative modes



                   Green Line Evaluation
Association of transfer satisfaction with schedule
                   satisfaction
          40




          30




          20

                                                              transfer to buses

                                                                  no transfer
          10
                                                                  foothill transit
  Count




                                                                  other public lines -

          0                                                       red, blue, metro
                    very satisfied     less than very satis


               satisfied with sched.


                  Green Line Evaluation
                 Conclusion
•Overall Satisfaction is high


•Serves the South-end


•Seniors are critical of bus safety & bus schedule

•Users are concerned with transfers to other systems




              Green Line Evaluation
 Conclusions &
Recommendations
 Presented by: Ana Rosales
            Conclusions
• Customers Receptive and Satisfied.




25% of respondents did not know what they
       would do for transportation.


Others would walk, Foothill Transit, friends,
        relatives, or taxi.



                Budget Evaluation
             Green Line Project
        Productivity

Green Line has 10 persons per ride
Favorable Comparison




           Budget Evaluation
        Green Line Project
         Problems with
         Bus Schedule
• Persons
  transferring to
  other bus lines are
  more positive.

• Strained
  communication
  between driver and
  seniors.
              Budget Evaluation
           Green Line Project
     Recommendations

Bus Stop       Bus Driver       Web Site
Visibility     Interaction      Accessibility
               With Riders
Increase       Improved Data    “Let West
Ridership      Accuracy         Covina Take
                                You For A
                                Ride.”



                Budget Evaluation
             Green Line Project
     Bus Stop Visibility

• Bus stop schedule    • Bus stops should
  should contain all     be identified on all
  stops being made.      stops with
                         reflective paint.




              Budget Evaluation
           Green Line Project
Driver Interaction with
        Riders

 • Train Drivers to interact with
   riders in effort to increase
   patronage




          Budget Evaluation
       Green Line Project
  Increase Ridership

• Increase Ridership by
  promoting a “Let West Covina
  take You For a Ride”




          Budget Evaluation
       Green Line Project
  Web Site Accessibility

• Include southbound, northbound,
  weekend and weekday bus stop
  schedule on web site on one page.
• Direct hyperlink of Bus stop schedule
  via internet should be accessible on
  West Covina Home page.



             Budget Evaluation
          Green Line Project
Improved Data Accuracy
• Data gathering mechanism be
  reviewed and monitored to assure
  information is reliable.

• Random sampling methods of reports
  be reviewed during the year to assure
  accuracy of data.


             Budget Evaluation
          Green Line Project
Thank You for
Your Attention




     Budget Evaluation
  Green Line Project

				
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