Cooperation of the Baltic Sea Countries
Lithuania has international agreements with Latvia,
Estonia, Poland and Russia.
The countries have established:
–The Joint Baltic Tourism Committee, which has
brought to life a very successful project “The Great Baltic
–The Joint Baltic (Lithuania, Latvia, Estonia) Tourism
Information Centre in Berlin and united stands in
–The Polish - Lithuanian working group, which is
planning to create a joint travel project to commemorate
the Battle of Grunewald in 2010.
–The Russian – Lithuanian working group.
Action Plan 1: Common Market Research Concept
Lithuania approves the suggested common and comparable market
Joint market researches are of great importance for marketing the Baltic
Sea Region and its countries.
Action Plan 2: Development of New International Markets
The Baltic countries should strengthen their hold on inbound tourists originated from the
Baltic Sea Regions.
At the beginning Lithuania would propose to focus on 3-4 target markets:
Decisions for other markets will depend on the results of market research analysis.
Action Plan 3: Development of Infrastructure
Lithuania can be reached by air through:
– 3 international airports
Lithuania can be reached by the Baltic Sea through:
– The Klaipėda Seaport. A new passenger and cargo terminal will be opened in 2011.
– A new Seaport is going to be opened in Šventoji.
Lithuania will be easier reached by ground through:
– A new route “Rail Baltica” will connect the cities of Warsaw and Tallinn.
Lithuania proposes a new route called “Around the Baltic Sea by bicycle”.
Action Plan 4: Development of the Baltic Sea Region
Products and Services
Priority products and services proposed by Lithuania:
1. Historical hanseatic towns, redbrick gothic + lighthouses (of cultural and architectural
2. SPA and wellness products.
Lithuania proposes a new project - BROTE (Baltic Resorts of Tourism Excellence) and
would like to call for co-operation the German and Polish coastal resorts.
3. Active/sports, sailing + bicycle tourism and golf.
4. Nature and countryside.
5. Conference tourism
Action Plan 5: Common Promotional Activities
1. To present the Baltic Sea Region as one touristic unit at the World Tourism
Organization General Assembly (October, 2009).
2. To present the conclusions of the Baltic Sea Tourism Forum at the European
Tourism Forum (October, 2009).
3. To present the Baltic Sea Region as one touristic unit at www.VisitEurope.com
4. Lithuania favours the opinion to present the Baltic Sea Region as one touristic unit
at the press conference at ITB exhibition in Berlin.
5. To present joint routes, press tours as well as joint projects, such as “The Great
Travel around the Baltic Sea”.
Action Plan 6: Common Internet Platform
Lithuania agrees that www.BalticSeaTourism.net can and will become a strong marketing tool
representing the Baltic Sea Region and proposes to include the following elements:
– Events calendar;
– Accommodation booking system;
– Excursion booking system ;
– Route planner.
Thank you and enjoy your stay!