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Us Motors
Contact: Rob Boteler, 314-595-8387





U.S. MOTORS® Brand Celebrates 100th Anniversary,

Begins Next 100 of Innovation in Electric Motors



St. Louis, May 23, 2008: Emerson Motor Company’s U.S. MOTORS® brand—known for

a history of innovation and pioneering technology—has reached its 100th year in the

electric motors industry. Founded in 1908 in Los Angeles, U.S. Electrical Motors, Inc.

was acquired by Emerson Electric Co. in 1962.



Today, as part of Emerson Motor Company, the U.S. MOTORS brand continues the

leadership position it earned as an early developer of induction motors and innovation of

the revolutionary vertical HOLLOSHAFT® motor—a product that still leads the liquid

pumping industry in 2008.



“We look forward to another productive century of growth and developing further

advances in technology,” said Jim Lindemann, Chairman and CEO of Emerson Motor

Company. “As we look back on the first 100 years of the U.S. MOTORS brand, we

embrace a future built on engineering expertise, world class manufacturing, customer

satisfaction and product reliability.”



Emerson Motor Company and the U.S. MOTORS brand combine to offer OEMs, end-

users and aftermarket customers the advanced solutions they need to meet today’s

motor challenges—through product performance, energy efficiency, delivery and

reliability. Recent innovations include:



• API 547®* motors, offering reliable new alternatives in oil and gas processing,

utilizing LEAN manufacturing principles to support world-class lead-times.

• ReadyLineSM and FastFlexSM on-demand production that drastically reduces

motor lead-times.

• ACCU-TorqTM vector duty motors, for applications up to a 2000:1 constant torque

speed range.

• A full range of NEMA Premium®* motors that already meet the newly enacted

energy efficiency legislation (EISA).

-more-

Emerson Motors Introduces New Catalog – Add One





• Variable speed solutions from fractional to thousands of horsepower using

technologies including brushless permanent magnet and switched reluctance

motors and drives.





Over the past 100 years, the U.S. MOTORS brand has grown to a truly global brand.

Emerson Motor Company operates 16 manufacturing facilities and 7 engineering centers

in 6 different countries to serve customers around the globe.



Today, the philosophy of innovation and technological leadership that has been the

hallmark of the U.S. MOTORS brand for an entire century continues throughout

Emerson Motor Company. This commitment to technology exists not only in its new

products, but in new processes, services and online tools, as well.



“We pride ourselves in being a global leader in the electric motor community and

continue to interact closely with our customers to create solutions for their unique

applications and requirements,” says Lindemann. “Our FastFlexSM and ReadyLineSM on-

demand production, our eBusiness solutions such as the e-Catalog cross reference tool,

the MOTORBOSS® online ordering tool, and the MOTORPRO® motor training tool are all

great examples of innovation that come through collaboration with our customers.”



About Emerson Motor Technologies

Emerson, a global leader in the design and manufacture of electrical motors, provides a

complete line of general and special purpose electric motors from 1/200 through 5,000

horsepower. Brands such as EMERSON®, U.S. MOTORS®, HURST®, SR DRIVES® and

e|LINE® allow Emerson to support a wide variety of applications including commercial

and industrial, appliance, hermetic, and HVAC. For more information about Emerson

Motor Company visit www.emersonmotors.com or www.usmotors.com or contact

customer service at (888) 637-7333.



About Emerson

Emerson (NYSE: EMR), based in St. Louis, is a global leader in bringing technology and

engineering together to provide innovative solutions to customers through its network

power, process management, industrial automation, climate technologies, and appliance

and tools businesses. For more information, visit www.emerson.com.





*All non-Emerson Electric Co. marks shown within this document are properties of their respective owners.





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Emerson Motor Technologies ‌ 8100 W. Florissant Ave. ‌ St. Louis, MO 63136


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