ADVERTISING SPONSOR SPOTLIGHT 1 3 Ideas to help your business grow Be a storyteller 2 Surprise Generate new 4 Stage your clients! Go beyond taking a portrait and business your studio create a series of images that tell a story. Creating a variety of images Let’s face it, creating a comprehensive that portray the different relationships marketing campaign can sometimes in a family gives you the opportunity Create a press-printed book for each be intimidating, but it’s more important Turn your studio into a sales tool. to sell the wall grouping that tells that session and present it at the ordering than ever to market your studio in Display your products on walls and in story. Go into a client’s home using appointment. Use press-printed book today’s economy. At Miller’s, we’ve printed products throughout. Update Bay Photo’s Studio Success Kit to show templates from Focused by WHCC to taken steps to make the elusive mar- your studio setting with the seasons. how small an 11x14 will be over the design beautiful books quickly and keting process as painless as possible Seniors will feel more comfortable in a fireplace and how much more effectively. Your clients will love the with a solution called MarketNow. With setting designed with teens in mind. dynamic a 30x40 could be. With Bay’s immediate gratification of a custom MarketNow, you can: Research a seg- Families will look for gallery wraps, Studio Success Kit you can choose finished product of their images. When ment; purchase a mailing list based on memory books and holiday cards as among four options that can be your client comes to pick up her order, your prospects’ life stages and income; they anticipate their holiday photos. popped into frames and displayed in surprise her with a set of art wallets or use one of our professionally designed The best sales tool for a restaurant is a your client’s home to help them fine-art cards. The wallets can feature marketing pieces, including postcards, dessert tray. A photobook featuring choose what size wall portrait or what a favorite image from the session e-mails, and referral inserts, customize templates from Graphic Authority’s size prints will best show their family in along with your website or studio logo. the free templates with your own “Rockstar” series may be just the right a wall grouping. The cards display a fine-art image on images, and send the finished pieces appetizer to earn your studio the job. 6 Visit bayphoto.com the front and are blank on the inside. to Miller’s for discounted printing. In just Visit graphicauthority.com The backs of the cards contain four easy steps, you are well on your way 5 7 information about the image, the to implementing a campaign for your artist and your studio. studio and generating more business. Visit whcc.com Visit learnmarketnow.com Protect Master your quality Outsource tasks Take a look at your life and business Make sure your images are printed at a your craft pro lab, even when the client makes and ask the sometimes hard question: Can someone else do this for me in less It’s very important to know your prints. When photographers sell time than it takes me to do it? camera gear as if it were an extension packages that include certain usage Outsourcing parts of your business of your body. When you’re working rights, often the main concern is that (album design, post-production work, with clients, you want to be attentive the customer will have prints made at order fulfillment) and your personal life to them, not distracted by your a discount chain or on a personal (house cleaning, landscaping, food cameras. That’s why it’s vital to keep printer. A poor print reflects poorly on shopping) frees up your time to do what learing, taking classes for the technical, your great images. Many MpixPro you do best — shoot and market your marketing, business and creative sides customers license their images with business. Collages.net offers album and of photography. To improve your the recommendation that the photos book design for $1 an image. craft, use the Canon Digital Learning be printed at Mpix, where you will be Visit collages.net Center, an online educational website assured the customer is receiving the available to you 24-7. highest quality prints available from a Visit usa.canon.com/dlc professional lab. The coolest thing? Customers will be paying prices that are competitive with discount chains. Mpix will make you and your images look great! Visit mpixpro.com The PPA Business Handbook is brought to you in partnership with our generous sponsors. PPA BENCHMARK HANDBOOK SPONSOR SPOTLIGHT 1 3 Ideas to help your business grow Get creative; set yourself 2 Find your visual Use social 4 Boost sales apart & pro style networks to grow Facebook and Twitter are great venues for building your studio's averages Digital art can separate you from the If you truly believe in your profession brand. Collages.net's blog is regularly Use the ultimate sales tool for crowd. Learning to create what as an image-maker, it’s important updated to include best practices for additional sales after the ordering others can’t generates greater to pursue your own style. Making using social networks to build your appointment—the Internet. Set up an revenue. Design resources are now interesting images—pictures that network and grow your business. online shopping cart with PickPic by available to bridge the gap between speak to the viewer, that reveal When you post your branded portrait, White House Custom Colour (WHCC) photography and design. Today’s something about yourself—is the key wedding and event images on and provide a way for your clients to progressive photographers imple- to good photography. Look for mentors Collages.net, every site visitor can reach their extended families and ment Photoshop templates, including within our industry, such as the use our Facebook app to link the site friends, no matter where they are. elements from the new Graphic esteemed photographers who are the to his or her Facebook page and Anyone interested can simply order Authority “Image Boutique” series, to Canon Explorers of Light, and in other promote your brand. online, no matter where they live or create unique works of art. professions as well. Several factors go Visit blog.collages.net what time of day it is. Visit graphicauthority.com into choosing one photographer over Visit whcc.com another, such as technical proficien- 6 cy, professionalism and a unique style of photography. These are attributes 5 7 that successful portrait and wedding photographers possess. Visit usa.canon.com For more tips on growing your business, visit Promote on ppa.com/ Facebook Use your products benchmark to market yourself Use a third party It’s been reported that more than for online selling half of the 300 million people on Give your clients ideas for uses for Bay Use an online group like Zenfolio to Facebook visit the site daily. With Photo Press Printed Cards by using take care of the presentation, sharing users actively engaged, Facebook is them in your business. You can use tri- and selling of your images. It’s as a marketing must. Unfamiliar with fold Press Printed Cards for promotional simple as uploading your images to Facebook? Start out by sharing images pieces to market your business and an album and setting your own pric- with clients so that they can spread the publish your services, price list and ing. With Zenfolio, you are able to word for you. Miller’s offers ProFiles2Go, sample images. A simple two-sided customize your album, and you can a free service when ordering proofs. postcard can give families guidelines even create your own proprietary Clients can download low-res files of for what clothing to wear for their por- URL. Mpix is the exclusive print partner their proofs (with your studio logo trait session—show examples. This same of Zenfolio. Consequently, you know added) for use on social networking card can be a reminder for the date that your customers will be getting pages like Facebook. For another and time for their family portrait ses- the highest quality prints and press Facebook opportunity, create a fan sion. After the session, use a folded products available. Zenfolio charges page. Unlike personal accounts, fan 4x5.5 as a thank-you card. To set your a relatively small fee (12 percent of pages track valuable information about business apart, consider using a 3x3 flat profits) for this streamlined solution. users, including demographics and card, a folded 2x3.5, or ThinBiz as your Visit mpixpro.com interactions. business card. Get out in your commu- Visit millerslab.com nity; show your face and your brand. Visit bayphoto.com The PPA Business Handbook is brought to you in partnership with our generous sponsors.