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					                                                             Atlantic Grupa Newsletter
                                                               No 17, December 2010.
                                                                       Quarterly Issue

Fifth Division established   Multipower in Spain    Red Bull a new principal

      N E W                                        ER A
                                                                                                                                                AtlAntic AwArded As the 2009 Golden shAre

                                                                                                                                                        tlantic Grupa is the winner of         tic won the main award, but also an award         sparency and direction of Atlantic Grupa
                                                                                                                                                        the award Golden Share as the          for the best industrial share in the food and     were accepted by the capital market as

                                                                                                                                                        best share of the capital market       beverage segment.                                 well as the public and media in 2009 as
                                                                                                                                                in 2009 according to the opinion of an                                                           well as in 2010. He also stressed that the
                                                                                                                                                expert jury composed of brokers and fund       Upon receiving the award, President of the        Atlantic share since the company’s capital

                               AtlAntic GrupA
                                                                                                                                                managers. At the award ceremony held in        Management Board Emil Tedeschi pointed            increase in July 2010 realised additional
                                                                                                                                                the Croatian Chamber of Economy Atlan-         out how proud he is that the strategy, tran-      growth of 20%, which is the best proof
                                                                                                                                                                                                                                                 that not only institutional, but also indivi-
                                                                                                                                                                                                                                                 dual investors have trust in the company’s
                                                                                                                                                                                                                                                 perspective, in what it does and in what is
                                                                                                                                                                                                                                                 yet to come.

                                                                                                                                                                                                                                                 In his speech, the Minister of Economy
                                                                                                                                                                                                                                                 Đuro PopijaË, who gave the award to Atlan-
                      Business operAtions                                                       corporAtive support                                                                                                                              tic Grupa’s President of the Management
                                                                                                                                                                                                                                                 Board, added how Atlantic, with its activi-
                                                                                                                                                                                                                                                 ties and results, best confirms that Croatia
                                                                                                                                                                                                                                                 has the potential, leaders and excellence
                                                                                                                                                                                                                                                 and that there are those who honestly wor-
                                                                                                                                                                                                                                                 ked in the crisis and they should be pra-
                                                                                                                                                                                                                                                 ised for it. This award for the best on the
                                                                                                                                                                                                                                                 stock exchange was held for the 13th time
                                                                                                                                                                                                                                                 and given by the Zagreb Stock Exchange,
                                                                                                                                                                                                                                                 HTV’s Business Club, CCE, Kapital Club
                                                                                                                                                                                                               Z. StankoviÊ and Ð. TomljenoviÊ
                                                                                                                                                                                                                                                 and weekly magazine.
                         CONSUMER         DROGA                       SPORTS AND                               CORPORATE            BUSINESS
       DISTRIBUTION                                     PHARMA        FUNCTIONAL             FINANCE/IT
                        HEALTHCARE       KOLINSKA                                                               ACTIVITIES        DEVELOPMENT
          DIVISION                                      DIVISION         FOOD

                                                                                                                                                KalniËke vode
                          DIVISION        DIVISION

                                                                                                                                                integrated into the Consumer Health Care Division

                    fter the acquisition of Droga       Management Board of Droga Kolinska,          Operations Mladen Veber. Bojan KlariÊ

                    Kolinska, Atlantic Grupa            Enzo Smrekar retains an important role       comes to Atlantic Grupa not only with               tlantic Grupa agreed with Badel       future of our product Cedevita GO!, create
                    adopted a new model of              in managing its business operations          abundant managerial experience in                   1862 in October on the takeover       basis for stable production and business
          managing the expanded business                within the system of Atlantic Grupa.         renowned international companies                    of company KalniËke vode Bio          expansion in the non-alcoholic beverage
          system with the goal of achieving                                                          Wrigley and later on Mars, but also        Natura. Atlantic took over KalniËke vode       sector and enter a new, very promising, dis-
          quality integration of segments within        The appointment of SreÊko NakiÊ to           with good knowledge of Atlantic’s          for enterprise value of 82 million kuna. Af-   tribution channel with a gallon-size pack-
          the company and realising uniformed           the new function and the significantly       system through his former successful       ter the takeover KalniËke vode Bio Natura      ing“, said Emil Tedeschi.
          business standards throughout the             broader assortment of products               cooperation in distribution.               were integrated into Atlantic's Consumer
          entire system. According to the new           under Atlantic Grupa’s umbrella also                                                    Healthcare Division.                           The business of KalniËke vode Bio Natura                                        K. DominikoviÊ

          organisation, Atlantic Grupa’s business       had an impact to the organisation of         Within the new organisation, position                                                     consists of three main pillars - production
          activities are organised in five divisions.   Distribution Division. Miroslav PetriÊ,      of Vice President for Consumer Health      „The acquisition of KalniËke vode is another   (extraction) of spring water, production of       new growth opportunities arising from the
          The current divisions Distribution,           the former Executive Sales Director          Care Division shall be taken over from     strategically important step in the develop-   sparkling mineral water and production and        synergies of two companies.
          Consumer Health Care, Sports and              in the division, was promoted to the         Tomislav MatusinoviÊ, who decided to       ment of Atlantic Grupa. By taking over the     distribution of gallon-size bottles of spring
          Functional Food and Pharma are                position of Vice President of Atlantic       continue his career outside the system     bottling plant in Kalnik we safeguard the      water. The company sales in 2009 reached          Additional, not negligible, growth opportu-
          joined by the newly formed division           Grupa in charge of distribution              of Atlantic Grupa, by Zvonimir Brekalo,                                                   50.6 million kuna. After the takeover,            nities arise from the entry into the segment
          Droga Kolinska.                               activities in the Croatian market and        who until now was the head of                                                             KalniËke vode continue operations within          of production and distribution of gallon-size
                                                        regional brand management. The               Sports and Functional Food Division.                                                      Atlantic Grupa system as a part of Con-           packing of spring water, which is a growing
          The management of the new division is         responsibility for distribution activities   Alenka Klarica, the former Executive                                                      sumer Healthcare Division (where, among           segment in the drinking water industry. The
          entrusted to the former Vice President        in the markets of Slovenia, Serbia and       Director for business development                                                         others, fits Cedevita). Cedevita GO!, which       room for synergies with other segments of
          of Atlantic Grupa for Distribution            Macedonia shall be assumed by the            and marketing of this division seated                                                     has been bottled in KalniËke vode so far on       Atlantic Grupa operations is proportionate-
          Division SreÊko NakiÊ, now at the             new Executive Director Bojan KlariÊ,         in Hamburg, was appointed to the                                                          a contract basis, will gain a new momen-          ly larger taking into account the possibility
          position of Vice President for Droga          who will in his work answer directly to      position of Vice President for Sports                                                     tum by integrating the entire production          of developing a direct distribution channel
                                                                                                                                                                         Factory in Apatovac
          Kolinska Division. As a member of the         the Senior Vice President for Business       and Functional Food Division.                                                             process in-house, within one company and          to the final consumer.

       ATLANTIC NEWS • 2                                                                                                                                                                                                                                                3 • ATLANTIC NEWS
       distriBution                                      rAuch with AtlAntic                                                                               Multipower in Spain

       of red Bull in                                    iN 9000 ReTAil ShopS

                                                                                                                                                                   ogether with excellent business
       All chAnnels                                                                                                                                                results, Atlantic Multipower con-

                                                                      tlantic Grupa and the renowned       well as widening and strengthening of                   tinues its expansion to other Euro-
                                                                      Austrian producer of fruit juices    the distribution in both networks will          pean markets and in that way the opening
                                                                      and tea beverages Rauch have         enable increase in the Rauch’ market            of a new company in Spain is currently un-
                                                            signed contract on distribution of the         share to the level which corresponds to         derway. The new company named Atlantic
                                                            entire Rauch's portfolio through all dis-      the consumers’ real perception of the           Multipower Iberica with its registered office
                                                            tribution channels in Croatia. By signing      Rauch’s brands. We are glad that the            in Barcelona will begin its activities in Janu-
                                                            this contract, Atlantic and Rauch have         partners from Rauch have recognized             ary 2011 starting shipments of Multipower
                                                            reached a new milestone in their coop-         Atlantic as a company which can make            products from Hamburg to the warehouse
                                                            eration, which earlier encompassed dis-        this possible”, said the President of the       in Barcelona. “I very much look forward to
                                                            tribution of the Rauch's product range         Management Board of Atlantic Grupa,             beginning thw work of this new perspec-
                                                            through the HoReCa channel (hotels,                                                            tive company within Multipower. We have
                                                            restaurants and cafes).                          J. Rauch and e.Tedeschi                       assessed the great potential which Spain
                                                               By this contract, which is about 36                                                         has as a market and I would like to use this
                                                            million kunas worth, additional space for                                                      opportunity to praise the work of our ex-
                                                            joint growth is opening up through all                                                         perienced colleague Marco Rodriguez who
                                                            distribution channels in which Atlantic                                                        will take over the function of the head of
                                           igor BabiÊ
                                                            Grupa is present with its higly developed                                                      sales in Spain. Marco’s long-standing ex-
                                                            know-how in the field of key account                                                           perience in selling Multipower products will

                tlantic Grupa and Red Bull signed a         management, management of product                                                              give an additional spark to the success of
                contract under which Atlantic Grupa         categories, management of procure-                                                             this new project”, explained Jens Nolling,
                takes over the distribution of this         ment chain and trade marketing which                                                                                                                                                  Marc Rodriguez, Montse Rodriguez and J. Nölling
                                                                                                                                                           Director of Atlantic Multipower Spain.
       world-leading energy drink in all distribution       all have been continuously harmonised
       channels in the Croatian market.                     with the market trends.                        Emil Tedeschi.

                                                               “We are exceptionally pleased that             Increased cooperation will enable ad-
          “We are pleased that Red Bull, as the lead-
                                                            these two family companies from Austria        ditional synergic effects in various bev-
       ing brand of energy drinks in the world, has
                                                            and Croatia, who share long history and        erage categories in which Atlantic also
       recognised Atlantic Grupa as the best distrib-
       utor in our market when it comes to the level
                                                            have excellent cooperation, have started
                                                            working together. In Atlantic we have
                                                                                                           has a respectable product range. Based
                                                                                                           on this contract, Rauch’s juices will find
                                                                                                                                                           with Ferrero in Macedonia too
       of distribution service, customer approach
                                                            found a compatible and reliably partner”,      their way into 9000 retail shops as well

       and relations, treatment of products in its                                                                                                                  t the beginning of September, At-        expected distributive parameters. The new       years, and since 2007 it has been owner of
                                                            said Jürgen Rauch, owner and Vice-             as in the sales outlets of the HoReCa                    lantic Grupa took over the entire        distribution contract in Macedonia repre-       its own distribution company Atlantic Trade
       portfolio and, what is ultimately most impor-
                                                            President of the Management Board of           channel, whereby Rauch becomes At-                       distribution of products made by         sents a significant strengthening of Atlan-     Skopje, with which it has successfully es-
       tant, when it comes to market valuation. We
                                                            Rauch, upon signing of this contract.          lantic’s fifth biggest international princi-    Ferrero, one of the most significant produc-      tic’s business and positioning on this mar-     tablished itself as one of the most propul-
       are certain that, as a distribution partner, we
                                                               “We are happy that this contract as         pal in terms of turnover.                       ers of confectionery goods in the world, for      ket. The partnership in the distribution of     sive distributors. “The successful coopera-
       will meet the expectations and plans we’ve
       set”, commented Igor BabiÊ, Executive Direc-                                                                                                        the Macedonian market after it successful-        well-known brands such as Nutella, Kinder,      tion between Atlantic Grupa and Ferrero
       tor of Brand Management in Atlantic Grupa’s                                                                                                         ly took over the distribution of the cold as-     Ferrero Rocher, Rafaello and Tic-tac is a       dates back to 2001 when the distribution
       Distribution Division.                            dushAn duke petrovich                                                                             sortment of the company in May, achieving         continuation of the extremely successful
                                                                                                                                                                                                                                        cooperation in
                                                                                                                                                                                                                                                             of the Ferrero assortment started on the
                                                                                                                                                                                                                                                             Croatian market, followed by an extension
          With this contract Red Bull joins the world-
       renowned premium brands in the assortment
                                                         pleAsed with distriBution                                                                                                                                                      the distribution     of cooperation on the Slovenian market,
                                                                                                                                                                                                                                        of Ferrero’s as-     then in Serbia with Ferrero’s chilled pro-
       of Atlantic Grupa’s Distribution Division, such      The President of Wrigley's Management          ucts have the
                                                                                                                                                                                                                                        sortment on the      gram, since May with the same program in
       as Wrigley, Ferrero, Johnson&Johnson, Hipp,       Board, Dushan Duke Petrovich, first man of        longest standing
                                                                                                                                                                                                                                        Croatian, Slove-     Macedonia, and finally in September with
       Lorenz, Manner, Durex.                            the company and at the same time the first        in the distribution
                                                                                                                                                                                                                                        nian and Ser-        the distribution of the entire assortment”,
                                                         president in the company’s history who, after     of Atlantic Grupa,
                                                                                                                                                                                                                                        bian markets,        explained Siniša JurjeviÊ, Executive Direc-
                                                         four generations of Wrigleys is not surnamed      which distributes
                                                                                                                                                                                                                                        as well as a         tor for the region of Southeast Europe in
                                                         Wrigley, at the end of the year visited Zagreb    them in Croatia
                                                         which was an excellent opportunity to show        since 1991 or
                                                                                                                                                                                                                                        confirmation of      the Distribution Division.
                                                         him the excellent position of Wrigley’s prod-     already for 20                                                                                                               Atlantic’s high-
                                                         ucts on the shelves provided by the strong        years. The visit                                                                                                             quality distribu-       “The take-over of distribution in Macedo-
                                                         Atlantic’s distribution. Mr Petrovich used this   of Mr. Dushan Petrovich ended by visiting                                                                                    tion network.        nia flatters us as an additional confirmation
                                                         opportunity to express his outmost satisfac-      the President of the Republic of Croatia Ivo                                                                                 Atlantic      has    of Atlantic’s unique distribution quality on
                                                         tion with both the distribution and sales of      JosipoviÊ in the company of the President of                                                                                 been present         all markets where we are present and trust
                                                         Wrigley’s product assortment and he espe-         the Management Board Emil Tedeschi, as a                                                                                     with its prod-       in the company as a reliable partner”, com-
                                                         cially emphasized the long standing partner-      confirmation of extreme importance of this                                                                                   ucts in Mace-        mented Perica ViËiški, Director of Atlantic
                                                         ship with Atlantic and the long-term horizon      longest principal for Atlantic’s business ac-                                                                                donia for many       Trade Skopje.
                                                         of its development. Actually, Wrigley prod-       tivities in Croatia and the region.
       ATLANTIC NEWS • 4                                                                                                                                                                                                                                                                5 • ATLANTIC NEWS
           ARGeTA JUNioR'S CAMpAiGN                                               CeDeViTA                                                                  Atlantic’s web-shop in a new design                                    campaign “Beauty that lasts...” encourages them to use Rosal and,

                                                                                                                                                                                                                                   regardless of age, exhibit self-confidence and satisfaction. The cam-
           AWARDeD A eURo eFFie                                                   wins numerous awards                                                         in the beginning of December, Atlantic’s online store received
                                                                                                                                                            a new redesign with enhanced functionalities at the old address
                                                                                                                                                                                                                                   paign “Beauty that lasts...”, which is already appearing in newspa-
              Argeta Junior pâté                                                                                                                                                                                                   pers and magazines under the motto “Be unique” encourages its
                                                                                                                                                   The project of Atlantic’s online store begun a       female users to discover a cream perfect for their skin and to nurture
           from the Droga Ko-                                                                                                                               few years ago and was realised on an iT platform of the largest
           linska Division’s port-                                                                                                                                                                                                 daily their natural beauty with Rosal.
                                                                                                                                                            telecommunications operator in Croatia T-Com. By upgrading
           folio become the first                                                                                                                           the platform, the new web-shop received a number of new and
           and until now only                                                                                                                               improved functionalities; easier searching, browsing of the best
           brand of this division                                                                                                                           selling products, while its improved design contributes signifi-
           that was awarded a
           prestigious european
                                                                                                                                                            cantly to the better presentation of products currently offered
                                                                                                                                                            by the webshop. At this time, Atlantic’s webshop offers the
                                                                                                                                                                                                                                   RoSAl lipBalm’s new look
           award eURo effie. From 29 finalists, the international com-
           mission of communication experts selected those that have
                                                                                                                                                            range of products under the brands Multipower, Scholl as well          and packaging
                                                                                                                                                            as all Durex products and the popular Melem. The head of the              The Consumer health Care Division,s Cosmetics Marketing
           managed to prove the brand’s success in more than two eu-                                                                                        webshop project Ana ivanËiÊ from iCT service and her asso-
           ropean markets placing Argeta Junior in excellent third place.                                                                                                                                                          Department, in cooperation with other departments, after seve-
                                                                                                                                                            ciate Viktorija ledinski from Multipower centre highlight the          ral months of working on developing a new design for RoSAl
           The international jury composed of directors, advisors and                                                                                       advantages of the new webshop, noting that it now enables im-
           experts of largest european and global communication com-                                                                                                                                                               lipBalm, gave fruit to a new redesigned RoSAl lipBalm. The
                                                                                                                                                            proved communication with users through on-line applications           design radiates with youthful and playful colours, adjusted pri-
           panies and agencies has concluded that the campaign for                                                                                          for web-shop’s regular users. in addition, they point out that in
           Argeta Junior, with its complex set of activities targeting both                                                                                                                                                        marily to young urban girls. products are refreshed with cheer-
                                                                                                                                                            an effort to draw new users they will offer discounts and prizes       ful visuals and sounding product names while a great novelty
           the brand Argeta Junior and its new flavour Argeta Junior piz-                                                                                   on daily basis to buyers of Atlantic’s products. You can also be
           za, deserves the prestigious award eURo eFFie 2010. The                                                                                    a                                                                            is also the modified and technologically advanced packaging.
                                                                                                                                                            one of them!
           comprehensive action of Argeta Junior, which was designed                                                                                                                                                                  The former card box was repla-
           in cooperation with the agency publicis, realised a provable                                                                                                                                                            ced by a pVC box which provides
           and measurable success in four european markets. The cam-                                            l.DautoviÊ »aiÊ with designers from imago
                                                                                                                                                                                                                                   excellent visibility for the product
           paign’s applications for eURo eFFie 2010 was subjected to                                                                                                                                                               and which now becomes an integral
           strict criteria and evaluated by the international jury in two                                                                                                                                                          part of the new line’s packaging.
           rounds. in the first round the key factor was efficiency that was         Cedevita is fourth on the top ten strongest brands in Croa-                                                                                   Modifications made on the logo of
           measured by the jury’s members based on the background of              tia, as the results of monitoring brand strength by the agency                                                                                   RoSAl lipBalm itself additionally
           the nominated cam-                                                     Valicon have shown and which were published in the Sep-                                                                                          amplify and strengthen the branding
           paign, business ob-                                                    tember issue of b2b magazine of poslovni Dnevnik Ja trgovac                                                                                      of products. Attractive in its new
           jectives, creative and                                                 (Me, the salesman). in this year’s research it beat Coca Cola in                                                                                 clothes, RoSAl lipBalm boldly
           media strategy and                                                     eighth place, preceded by Zvijezda mayonnaise in fifth and or-                                                                                   enters the market and will without a
           irrefutable and meas-                                                  bit, a brand from Atlantic’s distribution portfolio, in sixth place.                                                                             doubt thrill all those who wish to be
           urable results i.e. the                                                Valicon’s research is performed once a year on a sample of                                                                                       emerged in a magical, imaginative
           success of the cam-                                                    a thousand Croatian consumers and in all countries of former                                                                                     world of RoSAl lipBalm. A novelty
           paign. The first round                                                 Yugoslavia and the strength of brands is calculated based on                                                                                     from Rosal lipBalm is also its limi-
           finalists were then                                                    recognisability, experience and use of individual brands. Also,                                                                                  ted edition Rosal lipBalm Winter
           revaluated by the jury                                                 for a fourth year in a row Cedevita won and received a valu-                                                                                     Magic which with its active, soot-
           judging creativity and                                                 able award Trusted Brand of the magazine Readers Digest in                                                                                       hing ingredients protects lips from
                                                       A.Žunjanin and K.papež
           efficiency of the cam-
                                                       with the publicis agency
                                                                                  the category of vitamin products which shows that it is a brand
                                                                                  most trusted by consumers, meaning Cedevita has the trust of
                                                                                                                                                            New Rosal’s campaign -                                                 the cold, wind and dry air, giving lips
                                                                                                                                                                                                                                   that much needed moisture and sof-
                                                                                  consumers who most value tradition, quality and price when                Beauty that lasts…                                                     tness. A pleasant and fragrant oran-
                                                                                  evaluating brands.                                                                                                                               ge and cinnamon aroma offers an
                                                                                                                                                               “Beauty that lasts…“ is the
                                                                                    The survey included a total of 38 products and consumers                                                                                       unforgettable sense of warmth while
                                                                                                                                                            name of a new campaign for Ro-
                                                                                                                                                                                                                                   its active ingredients coupled with
           Region loves Atlantic's brands                                         showed most trust to Cedevita products with 35.3%, second
                                                                                  place went to Natural Wealth, while also Atlantic’s brand Di-
                                                                                                                                                            sal Face Care, in which Branka
                                                                                                                                                            BebiÊ KrstuloviÊ after eight years
                                                                                                                                                                                                                                   vitamins A and e protect lips from
             even five Atlantic’s brands are on the list of 20 strongest          etpharm won an excellent third place. in addition to these ac-                                                                                   drying out with intensified hydration.
                                                                                                                                                            shines again as the face of this
           FMGC brands in the region, as shown by Valicon’s survey per-           clamations by consumers, Cedevita was also awarded by the                 key brand in the Consumer he-
           formed on the market of former Yugoslavia which has 22 million         Croatian Association of Advertising Agencies (hUR A) and                  alth Care Division. Collaboration
                                                                                    BestMarketing as the best advertising project in the category           with her started in 1996, two ye-
              presence in the whole region, recognisability, experience           of beverages. in fact, the advertising campaign of Cedevita               ars after she won the title of Miss
           and use of particular brands were the criteria to determine the        Go! - “Always and anywhere" won the golden effie 2010 award               Croatia, when the first campaign                                       New Argeta exclusive tuna pâté
           strength of these brands and the results showed that Argeta
           pâté holds third place on the list of the
                                                                                  where in fierce competition with 40 nominated campaigns to-
                                                                                  gether with the agency imago it won gold in the category of
                                                                                                                                                            was filmed under the title Toward
                                                                                                                                                            the touch, and the continuation
                                                                                                                                                                                                                                   with olives
           strongest regional brands. Cedevita                                    beverages, while gold was also won by Vipnet for the campaign             of this successful cooperation                                            Argeta exclusive is a special line of pâtés intended for per-
           holds eighth place in the region while                                 “Tomato” and Kraš for “Facebook campaign for Životinjsko                  followed in 2002 when Branka                                           sons with the most refined taste and the new flavour from that
           Smoki and Cockta are in the middle                                     Carstvo”. - We are proud that the campaign “Always and any-               BebiÊ KrstuloviÊ yet again con-                                        line, together with game pâté, is tuna
           of this regional list, at 10th and 11th                                where” was recognised as an innovative and fresh approach to              firmed her loyalty to Rosal. in                                        pâté with olives. This pâté, manufactu-
           place. A brand from Atlantic’s distribu-                               our equally innovative product Cedevita Go!. We strived to and            this television campaign Branka appeared as its leading face and       red in limited quantity, is made out of
           tion portfolio orbit is also among the                                 obviously succeeded in an effort to present our product to a              presented her life as a model, where an integral part of her daily     the best tuna fillets whose flavour is
           top 20, i.e. in 17th place, which rounds                               wide audience in a fun and effective way. The fact that we won            rituals pertained to using Rosal Face Care products. inspired by the   perfectly enhanced by green olives and
           up Atlantic’s top five brands in Croa-                                 gold in such a numerous and quality competition makes us even             timeless Branka’s beauty, top experts from Rosal this year launched    extra virgin olive oil, which is excellent
           tia, Slovenia, Bih, Serbia, Montene-                                   more proud - said lejla DautoviÊ »aiÊ, marketing director for             three new lines of products intended for women who wish to pre-        for combining with the tastes of the Me-
           gro, Macedonia and Kosovo.                                             the division Consumer health Care after receiving the award.              serve their natural beauty and a fresh and groomed look and the        diterranean.
           ATLANTIC NEWS • 6                                                                                                                                                                                                                                                       7 • ATLANTIC NEWS

              cedevita in its                              Multivita                                     napoli hazelnut                               new look                                        new flavours and                              Barcaffe receives
              winter clothing                              effervescent                                  cream-filled wafers                           and flavours                                    shapes of                                     three gold awards
                                                           tablets junior 4+                                                                           of legendary                                    najlepše želje                                for quality
           For this winter Cedevita prepared a new                                                    in order to refresh Manner’s assortment,         napolitanke
           limited edition in a new packaging giv-
           ing its consumers 10% for free so they
                                                         Multivita’s assortment enters the new
                                                                                                      win over new consumers, and especially
                                                                                                      strengthen the subgroup Napoli, a new
                                                                                                                                                       (wafers)                                     Chocolates Najlepše želje (Best Wishes)       The brand Barcaffe, which this year cel-
                                                         season enriched with a new product - ef-                                                                                                   continue the trend of expanding their         ebrates its 40th birthday, has for a fourth
           can enjoy as much as 72 glasses of this                                                    Napoli hazelnut cream-filled wafers were
                                                         fervescent tablets for the youngest - Mul-                                                                                                 portfolio, so chocolate experts have          time in a row won the award Trusted
           vitamin drink. Cedevita invites you to                                                     launched in November in packaging of           This winter the products in the company
                                                         tivita Junior 4+ with excellent strawberry                                                                                                 prepared two new flavours of dark choco-      Brand. Slovenian consumers and readers
           spend time with your family and friends                                                    5x25g. This is a packaging of 5 unit wa-       Soko Štark’s waffle category are awaiting
                                                         flavour which in a practical and tasty way                                                                                                 late - with raspberry and with cherry and     of the magazine Readers Digest have in
           along with your favourite drink, which in                                                  fers of 25g with excellent taste containing    their premiere in redesigned packag-
                                                         offers 12 vitamins and 4 minerals that                                                                                                     biscuits. The passionate combination of       the category of coffee selected Barcaffe
           its winter issue is available in orange and                                                milk cream and crunchy hazelnuts. Mini         ing. in addition to already legendary
                                                         children are most often lac-                                                                                                               flavours of dark chocolate and refreshing     as the most trusted brand. This valu-
           lemon flavours.                                                                            packaging of this well-known crunchy           Napolitanke and Nele, new flavours will
                                                         ing. They are recommended                                                                                                                  raspberry and the freshness of cherries       able award was given on the same night
                                                                                                      taste is ideal as a small snack for children   be presented in a new purple packaging:
                                                         for children aged 4 and up                                                                                                                 and crunchy playfulness of biscuits are       when the first Barcaffe training centre for
                                                                                                      as well as for eating “on your feet” and       milk and cacao cream-filled Napolitanke
                                                         who do not have regular                                                                                                                    perfect in moments of relaxing with a         professional making of espresso coffee in
                                                                                                      the five-piece-packaging is ideal for a        and hazelnut cream-filled Napolitanke.
                                                         and varied meals, do not eat                                                                                                               sweet dessert. Additionally, the launch       Slovenia was opened in Kranj. its purpose
                                                                                                      quick sweet moment for the entire family.
                                                         enough fruit, vegetables,                                                                                                                  of five new chocolate bars in packaging       is to educate about coffee and preparing
                                                         milk or dairy products or                                                                                                                  of only 30 grams has been announced           a quality espresso and it is intended for
                                                         are generally picky and lack                                                                                                               while their flavours will be mint, nougat     loyal customers who wish to know more
                                                         appetite and to children who                                                                                                               cream, dark with 75% cocoa, milk and          about the coffee industry, potential cus-
                                                         are prone to illness and have                                                                                                              milk cream with added calcium.                tomers thinking about selecting or chang-
                                                         a weak immunity system.                                                                                                                                                                  ing their coffee suppler, but also for high-
                                                                                                                                                                                                                                                  school and university-related educational
                                                                                                                                                                                                                                                  institutions. Moreover, at the international
                                                                                                                                                                                                                                                  Coffee Tasting held in october in italy,
                                                                                                                                                       hemero protect                                                                             Barcaffe coffee won two golden medals;
                                                           energy high                                                                                 cream                                                                                      for espresso coffee Barcaffe prestige
                                                           performance iso                                                                                                                                                                        1000 g and for filter coffee Barcaffe Filter

              XXl cedevita                                 drink - a new                                                                             haemorrhoids are one of the frequent ail-
                                                                                                                                                                                                                                                  250 g, as the only brand awarded in the
                                                                                                                                                                                                                                                  category of filter coffee.
                                                           product resulting                             schwartau samt -                            ments in modern times and it is consid-
              candies for XXl                                                                            without seeds and
                                                                                                                                                                                                                                                  in this year’s competition, 27 professional
              enjoyment                                    from the synergy of                                                                       ered that almost 60-90% of people have
                                                                                                                                                     at least once suffered from haemorrhoid-          centravit® energy -                        tasters from 9 countries tried as much as
                                                           two divisions                                 fruit pieces                                                                                                                             130 coffees from
                                                                                                                                                     related difficulties. That is the reason why
                                                                                                                                                     Dietpharm developed a new product for
                                                                                                                                                                                                       restores energy!                           around the world
           Since the summer Cedevita candies,                                                                                                                                                                                                     and their evalua-
                                                                                                                                                     relieving haemorrhoid difficulties - heme-
           along with their standard packaging, may      The divisions Sports and Functional Food     At the beginning of winter, Schwartau,                                                                                                      tion was based on
                                                                                                                                                     ro protect cream with beta-glucan, whose       Centravit® energy is a new product for
           be found in a new XXl packaging in a          and Consumer health Care have used           Atlantic’s brand from its distribution                                                                                                      sensory analysis
                                                                                                                                                     use in local therapy of haemorrhoids is a      supplementing vitamins and minerals and
           plastic bottle, which for all Cedevita lov-   their comparative advantages in creating     portfolio, in order to improve and advance                                                                                                  whereat they
                                                                                                                                                     complete novelty on the market. hemero         a new member of the well-known Centra-
           ers means enjoying a three times larger       and producing a new product - energy         its category of premium jams introduced                                                                                                     didn’t know which
                                                                                                                                                     protect cream contains a combination of        vit family. Apart from containing 13 vita-
           amount of these irresistible candies that     high performance iso Drink from the          a new line of jams - Samt - without seeds                                                                                                   coffee brand they
                                                                                                                                                     beta-glucans (from yeast), D-panthenol,        mins, 14 minerals and trace elements, it is
           come in two flavours: orange and a MiX        Champ Sports line. These granules for        and fruit bits. This new line of extra fine                                                                                                 are evaluating nor
                                                                                                                                                     allantoin, Vaseline and chamomile and          enriched with coenzyme Q10 which helps
           of lemon, orange and forest fruit. Try to     preparing an isotonic drink based on         fruit spreads is produced by using a                                                                                                        from which coun-
                                                                                                                                                     it is recommended for relieving haemor-        to produce cellular energy and maintain
           eat just one, is the challenge and at the     carbohydrates, vitamins and electrolytes     special manufacturing process in which                                                                                                      try it is coming,
                                                                                                                                                     rhoid-related difficulties such as burning     vitality. it comes in two types of packag-
           same time the motto of Cedevita candies,      is intended for athletes, especially those   all fruit pieces and seeds are completely                                                                                                   which guaranteed
                                                                                                                                                     and itching, decreasing swelling and           ing: 30 and 50 tablets, and only one
           but in the case of XXl packaging you          whose results depend on efficient and        powdered and remain in the product,                                                                                                         the experts’ full
                                                                                                                                                     pain and relieving                             tablet a day is sufficient for a complete
           don’t have to limit yourself because the      timely recovery of liquids and energy. in    thus preserving its full fruity taste. At-                                                                                                  impartiality.
                                                                                                                                                     negative effects of                            vitamin-mineral supplementation coupled
           58,5 gram packaging will definitely have      fact, the optimal concentration of carbo-    tractive packaging and design of the jar
                                                                                                                                                     therapy with corti-                            with the required dose of energy.
           at least one left on the bottom of the        hydrates (maltodextrin, glucose, sucrose     represent a total refreshment on the jam
                                                                                                                                                     costeroids. excel-
           bottle. This plastic bottle is suitable for   and palatinose) ensures the necessary        shelves and come in seven flavours, of                                                        it is intended for all those who wish to
                                                                                                                                                     lent formulation,
           use in any moment;                            energy, while it is palatinose that pro-     which five standard                                                                           supplement their daily food intake with
                                                         longs durability                             ones (strawberry,
                                                                                                                                                     quality ingredients                                                                             	 onsuMer heAlthcAre
           for the car, office and                                                                                                                   and top produc-                                vitamins and minerals and to “fill their             division
           in any situation you                          during even the                              forest fruit, apricot,                                                                        batteries” with an ad-
                                                                                                                                                     tion technology
           wish to sweeten life                          hardest physi-                               cherry, sour cherry                                                                           ditional dose of coen-                           	
                                                                                                                                                                                                                                                      distriBution division
                                                                                                                                                     are factors that
           with your favourite                           cal efforts and                              and a limited edition                                                                         zyme Q10. Centravit®
                                                                                                                                                     make this cream
           candies, and its                              vitamins and                                 of black currant) and                                                                         energy is recommend-                             	 ports And functionAl
                                                                                                                                                     an excellent
           XXl packaging                                 electrolytes                                 two kids’ flavours in                                                                         ed in cases of stress,                               food division
                                                                                                                                                     choice for patients
           provides an inex-                             are present in                               temptingly colour-                                                                            fatigue, exhaustion,
                                                                                                                                                     who require local
           haustible source of                           a quantity fully                             ful packaging, with
                                                                                                                                                     therapy to treat                               irregular and deficient                          	 roGA kolinskA
           multivitamin Cedevita                         suitable for the                             flavours of straw-                                                                            nutrition, recovery from                             division
           candies.                                      needs of an ac-                              berry-banana and                                                                              illness, different diets
                                                         tive organism.                               cherry-banana.                                                                                and physical strain.                             	
                                                                                                                                                                                                                                                      phArMA division

           ATLANTIC NEWS • 8                                                                                                                                                                                                                                             9 • ATLANTIC NEWS
                     ATLANTIC grupA                                                                                                                                 dAy one IN OLIMJE ANNOUNCES

                                                                                                                                                                                                                                                                                                                  TOPIC OF THE ISSUE

                     FORMALLy TOOK OVER                                                                                                                             A NEW ERA FOR ATLANTIC GRUPA

                     droGA kolinskA                                                                                                                                 A
                                                                                                                                                                             After concluding the acquisition
                                                                                                                                                                             of Droga Kolinska, on 26 and 27
                                                                                                                                                                             November the first post-acquisi-
                                                                                                                                                                                                                  the history of Atlantic Grupa and Droga
                                                                                                                                                                                                                  Kolinska, all former acquisitions and
                                                                                                                                                                                                                  mergers, common markets and brands,
                                                                                                                                                                                                                                                                every individual employee. The common
                                                                                                                                                                                                                                                                task for all participants which rounded
                                                                                                                                                                                                                                                                up the first part of this conference was
                                                                                                                                                                    tion integration management meeting of        providing participants - the management       to built a joint city - Atlantic& Droga Ko-

                                 tlantic Grupa successfuly                                                                                                          the expanded Atlantic Grupa was held. As      structure of the new company - with an        linska City - where the participants split
                                 closed the takeover of Droga                                                                                                       it was pointed out by the Vice President      integrated overview of business activities    in teams had a task to build one area in
                                 Kolinska, having payed the                                                                                                         of Atlantic Grupa for the newly estab-        of these two companies and an over-           the city, while the successfulness of the
                       previous owner, company Istrabenz,                                                                                                           lished division Droga Kolinska SreÊko         view of the business structure at the         entire mission depended on the function-
                       the total sum stipulated in the sale-                                                                                                        NakiÊ in his welcome speech, this acquisi-    moment of merger. A special guest of          ality of the whole after merging the areas
                       purchase agreement. Acording to the                                                                                                          tion and event symboli-                                                                                           into one integrated city.
                       agreement signed 1st July, enterprise                                                                                                        cally named Day One                                                                                               The effort, enthusiasm
                       value amounts to 382 million Euros,                                                                                                          marked the beginning                                                                                              and excellent ideas of
                       Atlantic Grupa took over the net debt                                                                                                        of a new era for Atlantic                                                                                         certain teams paid out
                       of Droga Kolinska on the closing day,                                                                                                        Grupa. The manage-                                                                                                in the end and the joint
                       and payed Istrabenz the cash amount of                                                                                                       ment of Atlantic Grupa                                                                                            “City” was, according
                       243.109 million Euros.                                                                                                                       and Droga Kolinska                                                                                                to the jury’s evaluation,
                       Upon the payment of the total price                                                                                                          from all the markets                                                                                              proclaimed as func-
                       Atlantic Grupa becomes the actual                                                                                                            in which this new                                                                                                 tional and the task was
                       owner of Droga Kolinska which is to              Vicepresident for Distribution Division in     important step in this takeover. We have     integrated company op-                                                                                            successfully performed.
                       be fully integrated into the system              Atlantic Grupa.                                recognized valuable brands, market           erates has gathered in                                                                                            The President of the
                       of Atlantic Grupa, aiming to further             „Atlantic Grupa and Droga Kolinska             positions and opportunities in Droga         Slovenian thermal spa                                                                                             Management Board
                                                                                                                                                                    Olimia in a two-day in-                                                                                           of Atlantic Grupa Emil
                       develop all business segments of                 are natural partners, which will in a way      Kolinska, but most of all the valuable
                                                                                                                                                                    tegration meeting. The                                                                                            Tedeschi concluded
                       Droga Kolinska, and utilize all planned          facilitate integration processes before        and hard working people behind them.
                                                                                                                                                                    activities with which the                                                                                         this integration meet-
                       synergies within the united new                  us. We are determined to approach              We strongly believe that in joined efforts
                                                                                                                                                                    organisation team oc-                                                                                             ing with his speech
                       company. The position of the CEO                 this upcoming phase with unchanged             we will realize the plans we envisioned“,
                                                                                                                                                                    cupied the participants                                                                                           in which he stressed
                       of Droga Kolinska has been taken                 enthusiasm, as to equally successfuly          SreÊko NakiÊ, the new CEO of Droga
                                                                                                                                                                    included a wide range                                                                                             the importance of
                       over by SreÊko NakiÊ, formerly the               conclude the last and finally the most         Kolinska was quoted upon the takeover.       of topics - from useful                                                                                           the acquisition and
                                                                                                                                                                    presentations, lecture                                                                                            significance of quality
                                                                                                                                                                    of the world renowned                                                                                             integration for long-
                                                                                                                                                                    management expert to traditional Atlan-       this integration meeting was one of the       term success of the new joint company.
                                                                                                                                                                    tic’s parties. The basic goal of this meet-   greatest world authorities in management,     The audience soaked up his enthusiasm
                        Financial Times and The Economist full of praise for Atlantic                                                                               ing was to lay good foundations - open,       Dr. Ichak Adizes, a renowned consultant       for new quality and the greatness of

                                                                                                                                                                    informed, serious but also relaxed - and      of distinguished managers and govern-         the moment to which we’re all part of,
                                  he biggest corporate takeover         is developing the ex-yugoslavian brands                                                     start to build a new, successful organisa-    ments around the world, known for his         motivation to solve challenges placed
                                  seen in recent years in South         and concludes that Atlantic has become                                                      tion which now has 4,300 employees and        unique approach to managing organisa-         before us and the wish that with joint
                                  Eastern Europe - that was the         a forbearer of corporate standards for                                                      becomes one of the largest companies in       tional changes. With his lecture entitled     success everyone individually will attain
                       title given by the respected British maga-       economic reintegration in fragmented                                                        food industry in the region. The Presi-       “Change management in integration             professional satisfaction by participat-
                       zine The Economist to the acquisition of         countries of former yugoslavia. We are                                                      dent of the Management Board of Droga         processes” he thrilled the audience and       ing and contributing to the development
                       Droga Kolinska and concluded that the            not selling memorabilia; said Emil Tede-                                                    Kolinska, SreÊko Naki, opened the meet-       through simple examples, own experienc-       of our company, especially emphasizing
                                                                                                                                                                    ing with an informative and inspirational     es and also jokes he tried to describe the    the value of people, brands and common
                       growing business links between the states        schi for Financial Times and added that
                                                                                                                                                                    presentation entitled “New Era”, which        importance of such large integration in all   positions which make up the new system
                       of former yugoslavia prove that the past is      we are only selling the same products to
                                                                                                                                                                    was used to take the audience through         its segments, from business as a whole to     of Atlantic Grupa.
                       truly in the past. It also points out that the   new generations in new countries. The key
                       companies from Croatia and Slovenia are          to long-term sustainability is to invest in
                       now buying or building factories in coun-        those brands and not just to count on the
                       tries like Serbia, while Serbian firms are       nostalgia of old consumers, he concluded.
                       investing in BiH, Macedonia and Montene-         As written by Financial Times, most con-
                       gro. A British business newspaper Finan-         sumers, when coming across a good prod-
                       cial Times, in its comment regarding the         uct, seldom think about its origin, which in
                       acquisition in the context of the regional       this case is an advantage. The aggressive
                       economic situation, by quoting the Presi-        expansion of Atlantic Grupa defies the
                       dent of the Management Board, already in         trend of depressed Croatian economy,
                       its headline points out that Atlantic Grupa      concluded Financial Times.

                     ATLANTIC NEWS • 10                                                                                                                                                                                                                                                 11 • ATLANTIC NEWS
                  pArTy TO rEmEmbEr

                                                                                                                CHRISTMAS PARTy
                  AtlAntic dAnces on JArunskA street

                           tlantic’s Christmas party in Za-
                           greb, held at the new premises of
                           clubs Roko/Akademija and in a
                  wider circle of Atlantic’s family closed the
                  year 2010 in the best way which was most
                  profoundly marked by the acquisition of
                  Droga Kolinska. However, numerous other
                  small and big successes of our teams and
                  divisions are not less important - new dis-
                  tribution contracts, entering new markets,
                  developing new products and receiving
                  awards and acknowledges which we this
                  year as well celebrated with entertainment
                  and partying until morning. In the morning

                                                                         his year’s entertainment pro-
                  of the Christmas party, Atlantic Grupa also            gramme also included a number of
                  won the award Golden Share - for best                  musical guests. After the warm-up
                  market performance on the capital market       with DJ Rak and the band Živa legenda,
                  in 2009, which was yet another reason for      the stage and attention of the guests was
                  even better partying.                          occupied by Tony Cetinski with his numer-
                                                                 ous hits. However, the biggest star of the
                                                                 party was not Tony who only warmed up
                                                                 the audience for a real musical surprise.
                                                                 The Vice-President for the Droga Kolin-
                                                                 ska Division SreÊko NakiÊ called onto the
                                                                 stage a previously unknown rock band
                                                                 under the working title DK Band. Milica,
                                                                 Vlada, Milan, Ljuba, Aca and Dragan, out-
                                                                 side their work places in different business
                                                                 units and after the day’s work enjoy their
                                                                 own, as they call it, rock unit. The atmos-
                                                                 phere was brought to a boil by Belgrade’s
                                                                 DK Band with their excellent performance
                                                                 of rock evergreens and the dancing audi-
                                                                 ence stayed on the podium until early
                                                                 morning hours.

                  ATLANTIC NEWS • 12                                                   13 • ATLANTIC NEWS

                                                                                                                                                                                                              ATLATIC TEAM
                                                             CREATIVITy WITH
                                                                       t the time of economic crisis when the best companies are
                                                                       recognised for their ability to find new approaches to production,
                                                                       distribution and end consumers, the Human Resources
                                                             Department launched a programme ATLA-INNOVATION whose goal is to
                                                             promote the idea that any individual within the company may contribute to
                                                             the growth and development of the company with his/her unique insight.
                                                             With the introduction of this programme for collecting, evaluating and
                                                             awarding proposals of innovative solutions, each employee or group of
                                                             employees in the market of Croatia is enabled to propose an innovation at
                                                             any time and in any field - innovation of products, processes, organisational
                                                             innovation, marketing-sales innovation.

                                                        COMPETENCE DEVELOPMENT WITH
                          he mixture of music direc-
                          tions, colleagues from
                          different divisions and
                  markets, snowy evening and warm
                                                        AtlAntic AcAdeMy
                  atmosphere in the club made this              he last quarter was exceptionally dynamic for the               year it is planned to implement the following trainings in the field
                  party the right place to create new           Human Resources Department which in Atlantic                    of social competences: Presentation Skills and PPT for three
                  memories from already traditionally           Academy organised and realised numerous educations.             groups of participants with internal trainers: Arijana MeštroviÊ,
                  great Atlantic’s parties.             In fact, the individual development needs of employees which            Anto Bilobrk and Stanislav Fuštar. Time Management, Conflict
                                                        the managers recognised in U2 interviews were allocated                 Resolution, Team Work, Leadership and Assertiveness are the
                                                        according to the competence model of developing business,               workshops that will be realised with the assistance of external
                                                        social and professional competences and thereupon started               training firms as well as the training in the field of professional
                                                        their implementation. Within the business competence                    competence development related to Product Portfolio
                                                        development, three groups of participants were educated in the          Management. Investing in continuous education and training of
                                                        training Finances for non-financers where the internal trainer          employees are the basic ideas behind Atlantic Academy which
                                                        was the Controlling Executive Director Tatjana IlinËiÊ, followed        in this year invested great efforts to expand and invest in new
                                                        by HACCP with the Executive Director of Quality Assurance               education programmes.
                                                        Natalija Fink as the lecturer; Atla Nova was held five times for
                                                        new employees and the same number of groups was educated
                                                        in the training Excel for Beginners and one group participated
                                                        in the training Word with IT experts Stanislav Fuštar and Anto
                                                        Bilobrk as trainers. Within the development of professional
                                                        competences for employees from Croatia and the region coming
                                                        from sales, KAM, BM, and marketing, trainings were held on the
                                                        topic of business negotiation; Key Account Management and
                                                        the operation of modern retail sales. Within the development of
                                                        social competences, trainers from logistics in the Distribution
                                                        Division held a training covering team management and conflict
                                                        management thus concluding the modular education in the field
                                                        of managerial skills development and trainings in Communication
                                                        Skills and Advanced Excel were held as well. By the end of the                                                 interni treneri S.Fuštar i T.ilinËiÊ

                  ATLANTIC NEWS • 14                                                                                                                                           15 • ATLANTIC NEWS
               Multipower                                           Mountain climbing                                   Meeting of two                                    Ivan MišetiÊ

               sponsorships in                                      marks the end                                       divisions in Rakitje                              General secretary

               The Times and                                        of the project                                      due to Rosal
                                                                                                                                                                                   t the beginning of October, Ivan        Ivan MišetiÊ comes to Atlantic from the     ing functions in different sectors of the na-
                                                                                                                                                                                   MišetiÊ joined Atlantic Grupa at     position of CEO of the national airline com-   tional airline company, including marketing
               Daily Express                                        AtlantIS-HR                                         LipBalm's redesign                                         the position of General Secretary.   pany Croatia Airlines which he occupied        and sales. He received his bachelor’s and
                                                                                                                                                                          He is a manager with extensive experi-        from 1997. Before that he spent two years      master’s degree at the Faculty of Business

               T                                                    F                                                   T
                         he main activities of Multipower UK                or the purposes of marking the suc-                  he Consumer health Care Divi-            ence in leading positions in the economic     as the Head of the State Protocol in the       and Economics at the University of Zagreb
                         in the last quarter of the year were di-           cessful end of the human Resources                   sion’s marketing department, due         sector, public affairs and professional as-   Government of the Republic of Croatia. He      and his doctor’s degree at the Faculty of
                         rected at and marked by raising aware-             and information Communication                        to the announced redesign of Rosal       sociations.                                   gained his business experiences in lead-       Economy of J.J. Strossmayer University in
               ness about the brand Multipower through              Technologies Departments’ project AtlantiS-         lipBalm and with the purpose of improving
                                                                                                                                                                                                                                                                       Osijek. He acquired advanced managerial
               sponsorship activities, which Multipower             hR, which was realised in cooperation with          cooperation with the Distribution Division’s
                                                                                                                                                                                                                                                                       knowledge and skills through the Execu-
               predominantly realises through rugby, football       the company SNT, Atlantic Grupa’s human             key account managers at the beginning of
                                                                                                                        November organised a visit to Neva’s plant                                                                                                     tive Programme at the Harvard Business
               and cricket.                                         Resources Department organised a climbing
                                                                                                                        in Rakitje, which will soon celebrate its first                                                                                                School.
               in that way, Multipower UK successfully              expedition with which 18 participants in the
                                                                                                                        birthday on the new location. Along with At-
               received coverage in some of the leading na-         project marked its finalisation. The project’s
                                                                                                                        lanticers, partners from Konzum’s trading also                                                                                                    Ivan MišetiÊ comes to Atlantic to the
               tional British newspapers such as The Times          intention was to standardise business pro-
                                                                                                                        visited the plant for manufacturing cosmetics                                                                                                  position of General Secretary, which in
               and Daily express, while they proudly point out      cesses by using an integral human resource
                                                                                                                        and personal care products for the first time
               two media stories which need to be specially         management tool whose goal was to establish                                                                                                                                                        its portfolio includes duties and tasks of
                                                                                                                        intending to exchange experiences with their
               emphasized.                                          integrated personnel administration which
                                                                                                                        colleagues from Atlantic and improve the exist-
                                                                                                                                                                                                                                                                       representing the company before various
               First is the article in Daily express about Jonny    would serve as a basic data register and a          ing business cooperation. They were intro-                                                                                                     (economic, political, social and other) insti-
               Wilkinson, a well-known rugby player, whose          platform for other functionalities. Additionally,   duced to the functioning of the manufacturing                                                                                                  tutions at home and abroad, promoting At-
               club Toulon has Multipower as both its spon-         this holds numerous advantages for human            plant by Neva’s director of production Mladen                                                                                                  lantic Grupa as the relevant economic sub-
               sor and official sports food supplier. Further-      Resources such as creating an integrated            ivkoviÊ, which was also an excellent oppor-                                                                                                    ject in the region and wider and promoting
               more, a British national television channel          payroll calculation system, integrated report-      tunity for the visitors to see the redesigned,                                                                                                 Atlantic Grupa’s interests by participating
               Sky Sports News broadcasted a video of the           ing, viewing and administration of all person-      imaginative attire of Rosal lipBalm just before
                                                                                                                                                                                                                                                                       in different economic associations.
               competition organised by Multipower between          nel, etc. For that reason, in october a trip        its market launch. With professional guidance
               three clubs which it sponsors (football, cricket     to Samoborsko Gorje was organised which             and plenitude of interesting information about
               and rugby teams) in the competition named            included climbing the mountain top oštrc at         production processes, visitors could observe
               Who Was the Fittest?                                 752 metres and all this was organised by an         high ecological standards and modern
               Additionally, under the motto Harder, Strong-        experienced alpinist Silvana MarkoviÊ from          technological-manufacturing plants used in
                                                                                                                        manufacturing products from Neva’s assort-
                                                                                                                                                                          Bojan KlariÊ
               er, Multipower, this brand ensured its visibility    human Resources who led the team to the top
               in several British magazines.                        of Samoborsko Gorje.                                ment. After the extensive tour, visitors were     new executive director
                                                                                                                        treated to a banquet where guests and hosts       in Atlantic Grupa
                                                                                                                        exchanged their impressions.

                                                                                                                                                                                   ojan KlariÊ, manager with exten-     will be responsible for managing and de-       planning and strategy implementation. In
                                                                                                                                                                                   sive experience in trade, distri-    veloping entire distribution activities of     his work he will report directly to the Sen-
                                                                                                                                                                                   bution, logistics and trade mar-     Atlantic Grupa in the markets of Slovenia,     ior Vicepresident for Business Operations,
                                                                                                                                                                          keting, joined Atlantic Grupa's team at       Serbia and Macedonia. In cooperation           Mladen Veber.
                                                                                                                                                                          the position of the Executive Director for    with the members of Atlantic Grupa’s top
                                                                                                                                                                          International Markets in the Distribution     management which he is joining, he will          Before joining Atlantic Grupa, Bojan
                                                                                                                                                                          Division. Taking this position Bojan KlariÊ   participate in the processes of strategic      KlariÊ had a successful carreer in respect-
                                                                                                                                                                                                                                                                       able international companies. From 2004
                                                                                                                                                                                                                                                                       he was a Board Member in Mars Hrvatska,
                                                                                                                                                                                                                                                                       with responsibilities for sales, distribution,
                                                                                                                                                                                                                                                                       marketing activities and transforming the
                                                                                                                                                                                                                                                                       business model reflecting the market re-
                                                                                                                                                                                                                                                                       quirements in both Croatia and Bosnia and
                                                                                                                                                                                                                                                                       Herzegovina. Prior to Mars, he developed
                   ICT NEWS                                                                                                                                                                                                                                            his carreer in Wrigley, where he worked as
                                                                                                                                                                                                                                                                       the National Director for Sales in Croatia

                    n the past quarter the information and Communication Tech-                Cedevita for the production plant in Apatovac and the new
                    nologies Department invested significant efforts in a number              company Galoni doo that will carry out the distribution of gal-                                                                                                          and B&H, in charge of development of the
                    of segments; for the implementation of a new business so-                 lons and water coolers to end clients.                                                                                                                                   distribution network and organization of
                  lution in Fidifarm, where instead of the former solution Konto              An additional activity of the iCT Department was the activation                                                                                                          sales teams in these markets
                  Fidifarm plans the implementation of the solution Diglas, while             of the location Rakitnica: for the needs of moving two plants
                  for the needs of integration of the company KalniËke vode Bi-               (the Consumer health Care Division’s warehouse which is                                                                                                                     Bojan KlariÊ graduated from the Univer-
                  onatura (KVBN) in two business systems (SAp for Cedevita,                   currently in the part of CS in Jankomir and for the new com-                                                                                                             sity of Zagreb, and gained additional busi-
                  opUS*eRp for a new company Galoni doo) iCT Department                       pany Galoni doo). in cooperation with the investment main-
                                                                                                                                                                                                                                                                       ness education at business schools in Za-
                  is also preparing business solutions. This concerns a specific              tenance department, the location Rakitnica will be re-estab-
                                                                                                                                                                                                                                                                       greb and abroad (INSEAD, Management
                  case in which the current KVBN will be divided by business                  lished for normal operation and the iCT Department will be in
                  units and integrated in parallel into two Atlantic’s companies:             charge of telecommunication and computer infrastructure.                                                                                                                 Centre Europe in Bruxelles, Centre for
                                                                                                                                                                                                                                                                       Creative Leadership in Colorado, USA).

               ATLANTIC NEWS • 16                                                                                                                                                                                                                                                             17 • ATLANTIC NEWS
          Davor OršiÊ                                       Treasurers, previously worked in IGH in
                                                                                                                                                                Vesna Ceraj                                                                                               In the period 2005 - 2008 as an inde-


                                                            positions of assistant director of finances,                                                                                                                                                               pendent business consultant Vesna Ceraj
          Treasury Director                                 head of investor relations and as the mem-                                                          Member of the Management                                                                               managed her own firm for training and con-
                                                            ber of the committee for venture capital                                                            Board for Business                                                                                     sulting services in the field of marketing and

                  he financial team of Atlantic Grupa       funds with private offers, while he also                                                            operations in fidifarm                                                                                 management, and prior to that as the Direc-
                  was joined in November by Davor           worked in similar management positions in                                                                                                                                                                  tor of Business Development in Pliva Croa-

                  OršiÊ at the position of Treasury         the field of treasury and finances in Pliva,                                                                rom 1st October the team of Atlantic’s                                                         tia where she was, inter alia, responsible for
          Director in charge of managing the com-           HT and Expandia Invest                                                                                      division Pharma was joined by Vesna                                                            preparing and conducting negotiations for
          pany’s cash funds and liquidity as well as                                                                                                                    Ceraj at the position of Fidifarm’s                                                            the List of Medicines with the Croatian In-
          managing financial risks and treasury pro-           In his prestigious career he gained valu-                                                        Management Board for Business Opera-                                                                   stitute for Health Insurance and for identify-
          cesses. His hiring represents a significant       able experience in accounting, bookkeep-                                                            tions, where she will replace her colleague                                                            ing new products for the Croatian market.
          reinforcement for Atlantic Grupa in the           ing, planning, analysis, etc., while in Atlantic   set the policy of credit risk management,        Marija Klajn VukeliÊ who will at the beginning                                                         She also started her career at the same
          field of finances where, among other, he          Grupa he will work on setting the policy of        prescribe credit limits, supervise credit rat-   of October crown her successful career with                                                            company where she performed a number of
          will contribute in the areas of liquidity and     managing liquidity risk, calculating the li-       ing reports and payment compliance, etc.         retirement.                                                                                            functions related to managing product de-
          credit risk management.                           quidity gap at the level of Atlantic Grupa,                                                                                                                                                                velopment.
                                                                                                                                                                  Vesna Ceraj is an important addition to          of Director of Medical Affairs for the region in
                                                            liquidity forecasts and similar projections in       Davor OršiÊ, iwho is a construction engi-      business activities involving the production of    Glaxo Smith Kline, where she was in charge             Besides being a doctor of medicine, Ves-
             Davor OršiÊ, kwho is also the standing         the segment of Liquidity Risk Management.          neer, graduated at the USA’s Berkley, while      non-prescription medicines and dietary sup-        of product registration, medical consulting,        na Ceraj also received professional training
          vice-president of the Management Board            Credit Risk Management is the second key           he finished his MBA studies at Golden            plements and stronger regionalisation of this      pharmacovigilance, medical education, mar-          in areas of management, sales, etc.
          of the Croatian Association of Corporate          component of responsibility, where he will         Gate University.                                 segment of the Pharma Division. Prior to join-     keting support and activities related to moni-
                                                                                                                                                                ing Atlantic, Mrs Ceraj worked in the position     toring and coordinating Medical Affairs.

          Lejla DautoviÊ »aiÊ                                                                                  continued position advancement and innova-
                                                                                                               tion in the entire division assortment, along    James Sutherland                                   sentations for both the UK & German mass
                                                                                                                                                                                                                   markets in order to support the launch of the
          new Marketing director of the                                                                        with the achievement of ambitious marketing      Mass market manager, uk                            Multipower brand in this channel. After that
          consumer healthcare division                                                                         plans, are expected

                                                                                                                                                                                                                   he will join Multipower UK Sales team with
                                                                                                                                                                        ames Sutherland joined the Marke-

                   ejla DautoviÊ »aiÊ, up until recently                                                          In 2009, Lejla DautoviÊ »aiÊ, a pharmacist,                                                      a key task of entering key UK retailers with
                                                                                                                                                                        ting Team of Sports and Functional
                   the Marketing Director for cosmetics                                                        came to Atlantic Grupa from Belupo, whe-                                                            Multipower.
                                                                                                                                                                        food Division in Hamburg in October
                   within Atlantic's Consumer Healthca-                                                        re in her seven years with the company as        where he will be working on the re-launch           James joined Atlantic Multipower from Mars
          re Division, was promoted in late August to                                                          head of promotional activities she showed        of Professional range, on the evaluation of        Inc, where he had a successful and varied
          the position of Marketing Director of the Divi-                                                      a unique level of expertise in planning and      UK Mass market opportunity and re-launch           career in the last eight years: first as a Pro-
          sion and will take over the management of all                                                        implementing marketing and PR activities as      / launch a range that would make Multi-            ject Manager, then as a National Account
          marketing activities in this segment of work.                                                        well as the strategic development of adverti-    power a key player in the UK Mass market           Manager and in the last few years in Develo-
          Lejla DautoviÊ »aiÊ came to Atlantic Grupa                                                           sing for the entire OTC program.                 in the longer term. He will be also working        ping Petcare where he held a UK Marketing
          in April 2009, when she took over managing                                                                                                            on developing category analysis and pre-           role and Grocery Channel Manager role.
                                                                                                                 She gained her first marketing experien-
          the marketing of products from the cosme-
                                                                                                               ces in Neva, where she worked as Lab Ma-
          tics and personal care assortment in the
                                                                                                               nager until she moved to Belupo, and later as
          Consumer Healthcare Division.
                                                                                                               Brand Manager for Plidenta.                         Vedrana JelušiÊ-KašiÊ                            and Russia. She has been leading the pro-
                                                                                                                                                                                                                    jects with the key regional and multinational
                                                                                                                                                                                                                                                                         She holds M.A. in International Econo-
                                                                                                                                                                                                                                                                      mics and Finance from Brandeis University,
            In taking over the marketing activities of
                                                                                                                                                                   Member of the supervisory Board                  corporates including Croatian Agrokor, Ame-       Boston, Massachusetts, USA and B.A. from
          the entire Consumer Healthcare Division, the
                                                                                                                                                                                                                    rican Bunge, Serbian Victoria Group, Slove-       Zagreb University of Economics after which

                                                                                                                                                                            edrana JelušiÊ-KašiÊ is the new                                                           she completed different courses at Institut
                                                                                                                                                                            member of the Supervisory Board of                                                        für Wirtschaftwissenschaften in Vienna.
                                                                                                                                                                            Atlantic Grupa as the representative                                                      During her postgraduate studies in the U.S.A,
                                                                                                                                                                   of the European bank for reconstruction and                                                        she worked at Merrill Lynch Private Client
          Jens Nölling                                                                                                                                             development, new shareholder of Atlantic                                                           Group in Boston and at the Budget Bureau
                                                                                                                                                                   Grupa. After the process of capital increa-                                                        of the Executive Office for Administration
                                                                                                                                                                   se in July 2010., when EBRD became the                                                             and Finance at The Commonwealth of Ma-
          Atlantic Multipower spain                                                                                                                                second largest shareholder in Atlantic Grupa                                                       ssachusetts.

                  ens Nölling, the former sales direc-      mester studying in Barcelona, spent his en-                                                            with a 8,53 % share, EBRD got the right for                                                        Vedrana JelušiÊ-KaπiÊ is an active member
                  tor for international markets in the      tire career in this field and in 2005 he joined                                                        its representative in the Supervisory Board.                                                       of the business community in Croatia and the
                  Sports and Functional Food Division       the team of the Sports and Functional Food                                                                For the last 13 years Vedrana JelušiÊ                                                           Western Balkans countries. She is the mem-
                                                                                                                                                                   KašiÊ is developing her career in EBRD, and                                                        ber of the Croatian Business Leaders Forum,
          in Hamburg, at the beginning of January           Division in Hamburg. In the period 2005 -
                                                                                                                                                                   since 2005. works as a senior banker res-                                                          co-author of the book on International acco-
          2011 took over a new responsible position         2008 he worked as the regional sales man-
                                                                                                                                                                   ponsible for Agribusiness banking operations     nian Droga Kolinska etc. as well as with the      unting and has published articles in the local
          of the director of a newly opened Atlantic’s      ager and prior to taking over the manage-                                                              in Croatia, Serbia and Western Balkans. Sin-     largest banks operating in the region.            business publications, as well as the speaker
          company in Barcelona, Atlantic Multipower         ment of international markets in January                                                               ce joining the EBRD in 1998, she completed          Before joining the EBRD she worked at          in various conferences in Croatia and Europe.
          Iberica. Jens Nölling, who finished the fac-      2010 he worked as the key client manager                                                               over 40 transactions exceeding EUR 1 billion     Raiffeisen Austria d.d. in Zagreb in the Inves-
          ulty of economics in sports and spent a se-       also in international sales.                                                                           in 14 countries of the South East Europe, CIS    tment Banking Department.

          ATLANTIC NEWS • 18                                                                                                                                                                                                                                                                   19 • ATLANTIC NEWS
            The World                                         Cedevita with

            Children's Day with                               students in India
            Multivita Junior                                  At this year’s international congress of the stu-
                                                              dent organisation AIESEC in India was one of
                                                              the products which Croatian representatives
                                                              of this organisation presented as traditionally
                                                              Croatian. One of the goals of this global and
                                                              largest student organisation that operates in
                                                              110 countries around the world is cultural un-
                                                              derstanding, which was one of the reasons
                                                              to organise the programme Global Village in
                                                              which the participating countries present-
                                                              ed their native food, features, traditional cos-
                                                              tumes, etc., while from beverages at the Croa-
                                                                                                                  Additionally, for this pre-holiday time Cede-
                                                              tian stand Cedevita was selected and visitors
                                                                                                                  vita donated its products to numerous asso-
                                                              really liked it.
                                                                                                                  ciations among which are Caritas in Vukovar,
            The World Children's Day celebrated on 20                                                             Children’s Hospital Srebrnjak, Special Hospi-
            November with Multivita was especially fes-                                                           tal Gornja Bistra and many others, while the
            tive in kindergartens across Serbia. In fact,                                                         other brand from this division - Rosal, had a
            Multivita’s representatives used this day to                                                          large action of sponsoring theatres with its
            cheer up children by giving them Multivita                                                            products. Heavy theatre make-up leaves trac-
            Junior which contains 9 vitamins and calci-                                                           es on the skin and this is where Rosal helped
            um so a glass of this drink represents a real                                                         with its donation of facial care products and
            immunity guard at the time when kids most                                                             enabled actors to have top quality facial care
            frequently become ill. Apart from enjoying a                                                          and protection.
            glass full of health, through playing children
            learned everything they need to know about
            the importance of vitamins. It's so easy to be
            healthy with Multivita!                                                                               Atlantic helps
                                                              “It is an honour that AIESEC selected Cede-         CED again
            BC Cedevita in top 16                             vita to present their country in the Global Vil-
                                                              lage where as much as 600 participants were
                                                                                                                  This year Atlantic Grupa again rerouted the
                                                                                                                  funds intended for holiday gifting of business
            Basketball Club Cedevita managed to enter         able to see and taste it and we’re equally proud
                                                                                                                  partners into a charity action and already tra-
            the top 16 teams in Eurocup, owing to their       to find ourselves in the distinguished company
                                                                                                                  ditionally financed the furnishing of the Cen-
            excellent plays in the first round that were      of traditional Croatian products“, commented
                                                                                                                  tre for Education Dubrava (CED). This year
            crowned by winning against the Ukrainian          the head of Cedevita’s marketing service Ma-
                                                                                                                  the funds went into the renewal of glass walls
            Azovmaš.                                          jda BerislaviÊ.
                                                                                                                  separating classrooms and living room from
                                                                                                                  the school’s hallway. Since the worn out and
            In that way Cedevita already in its first at-
                                                                                                                  broken glass walls were preventing quality
            tempt showed that it is possible to spend win-
                                                                                                                  studying in classrooms and living room of the
            ter in Europe and passed the group with four
            wins and two losses ending the group’s com-       Cedevita and Rosal                                  centre, this solved yet another important is-
                                                                                                                  sue for the school. Considering the age and
            petition in second place behind Aris. “I ded-
            icate this win to two rare enthusiasts in the     make holidays even                                  size of the Centre, continuous investments
                                                                                                                  are required, and since all needs cannot be
            world of sport, Mr. Tedeschi and Mr. Veber.
            This is an incredible progress for the club, we   nicer                                               solved from budgetary funds, it is exactly for
                                                                                                                  that reason why donations are most valued.
            have played five great and one bad European
                                                              This year Cedevita continues its traditional
            match and won the place among the last 16,
                                                              participation in the traditional manifestation
            which debutants seldom accomplish", said
                                                              Merry Christmas Tram organised by Zagre-
            the coach Aco PetroviÊ.
                                                              baËki Holding where it sweetens the ride for
                                                              kids with Cedevita candies.
                                              M. BaždariÊ

                                                              This manifestation, organised around twenty
                                                              years, will drive through town until 6 January,
                                                              and in the half-an-hour ride Santa Claus will
                                                              entertain children with stories, songs and rid-
                                                              dles, while his assistants will give out sweets,
                                                              juices, balloons and other presents, among
                                                              which there will be Cedevita candies.

                                               Atlantic Grupa Newsletter | No 17 | Year V | Zagreb, December 2010. | Quarterly issue | Printed in 300 copies
                      Editors: Gabrijela KasapoviÊ and Fea Hudina | News desk: Iva Lemut and Ana Duvnjak | Design: Reber design | Print: Printera Grupa

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