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					                                True-Blue News                                                

                                Discover True-Blue Texas Along LCRA’s Colorado River Trail
                                Travel trends, events and tourism from the Highland Lakes to Matagorda Bay

                                Volume 5, Number 2                                      April — June 2007

                                 Burnet’s 24th Annual Bluebonnet Festival Coming In April
                                Burnet is the “Bluebonnet           Kicking everything off are the      On Saturday, April 14, Austin-
                                Capital of Texas,” and soon         crafts and vendor exhibitors        area attendees can ride to the
                                the Hill Country will be in full    who will sell all sorts of mer-     festival on the Hill Country
                                bloom with the state flower.        chandise including woodwork,        Flyer steam train.
                                To celebrate this event, Burnet     homemade soaps, toys, plants,
                                hosts the Bluebonnet Festival       home décor, pottery, paintings,     Other events slated for Saturday
The beautiful Texas             during the second week of           and much more.                      are the Bluebonnet 5-k Run and
bluebonnet will be celebrated   April each year.                                                        Children’s Fun Run, and the
at Burnet’s 24th Annual                                             Headline events for this year’s     Bluebonnet Bicycle Tour. Musi-
Bluebonnet Festival.            This year’s festival is April       festival are the Bluebonnet         cal acts will perform throughout
                                13 through 15. It will feature      Antique Car Show, the Com-          the day.
   Inside this Issue            many activities throughout          memorative Air Show with
                                town for people to enjoy.           high-flying vintage war             The Burnet Chamber of Com-
 Creekside Conser-        2     Activities also are held prior to   planes, a Destruction Derby,        merce expects 25,000 to 30,000
 vation Program                 the festival, including the         the 5th Annual Weiner Dog           people to attend this year’s fes-
                                Bluebonnet Scholarship              Races, and a free Street Dance.     tival. It invites people to come
 Fast Facts               2     Pageant on April 10 and the                                             to Burnet to join the fun and see
                                Mighty Thomas Carnival on           From 7 p.m. to 10 p.m. on           the bluebonnets.
 Upcoming Events,         3     April 12. The carnival offers       Friday, April 13, festival-goers
 Workshops and                  many kinds of games and             can enjoy the music of Kyle         For more information, contact
 Conferences                    rides.                              Park and Ryan Turner who are        Patti Alford with the Burnet
 Unique Events on the     3                                         Texas-based singers/                Chamber of Commerce at (512)
 Colorado River Trail           After Friday evening’s open-        songwriters.                        756-4297, or log on to
                                ing ceremonies, the festival’s                                
 Spring Events            4-5   main activities will begin.
 Explorer’s Guide         6
 Markets Communities            Great Texas Songwriter’s Festival Set For April 28 In Palacios
 New Bike Trail           6     If you like music, then Palacios    “With the support of our song-      stage, with other locations added
                                is the place to be on April 28.     writers and festival goers, it is   if necessary as more performers
 Retail Tourism           7
                                Songwriters and artists from        our hope to raise enough            are added to the schedule.
                                across Texas will gather by the     money to help develop a more
 Idea Corner              8     bay to showcase and sell their      accurate test for ovarian cancer    Along with the musical perform-
                                music at the Great Texas Song-      so that treatment can begin in      ances, Palacios is also holding
 Quotable Quotes          8     writers Festival.                   the early stage of detection,”      its monthly Market Days at
                                                                    said Judy Walters, festival         Railroad Park from 9 a.m. to 4
                                The festival will be held in        organizer.                          p.m. Arts and crafts vendors will
                                honor of Pam Scheirman, who                                             sell handmade items, antiques,
                                developed the concept and held      The festival will be an all-day     and collectibles.
                                the first festival in 2001.         event going from 11 a.m. to 11
                                Scheirman died from ovarian         p.m. The Outrigger Restaurant       Come out and enjoy the relaxing
                                cancer in 2005, but her sister is   and Little 6th Street will host     music throughout the day, along
                                carrying out her legacy.            the stage for the performers. It    with good food, crafts, and clas-
                                                                    is a great way to spend the day     sic cars.
                                The $5 admission will benefit       in a relaxing atmosphere.
Singer-songwriters will show-   the American Cancer Society                                             For more information, contact
case their work at the Annual   for ovarian cancer research.     Musical offerings will range           Judy Walters at (512) 751-
Great Texas Songwriters
                                The songwriters and artists will from rock ‘n’ roll to jazz and         2465, or visit
Festival in Palacios.
                                donate their time for the cause. country. Most of the songwrit-
                                                                 ers will perform on the main
                 Page 2                                             True-Blue News

                                             LCRA’s Creekside Conservation Program
                                                   Addresses Topsoil Erosion
                                The problem of soil erosion on      productivity. It also benefits the   The local office of the U.S.
                                farms and rangeland in the          entire river basin by reducing       Department of Agriculture’s
                                lower Colorado River basin can      sedimentation of streams, lakes      Natural Resources Conserva-
                                be attributed to overgrazing, a     and water supply reservoirs and      tion Service (NRCS) helps plan
                                lack of vegetative buffers along    lessening degradation of water       the projects, and LCRA pro-
                                creeks and other waterways,         quality and aquatic habitat.         vides the matching funds.
Simpson Ranch owners            and the spread of invasive
in San Saba County pose         brush species that choke out        The Creekside Conservation           Landowners who participate
in front of their LCRA Creek-   native vegetation, says Bobby       Program is available to land-        in the program can reduce soil
side Conservation Partnership   Humphrey, Creekside Conser-         owners in Bastrop, Blanco,           loss and rainfall runoff, in-
sign which recognizes their     vation Pogram coordinator.          Burnet, Colorado, Fayette,           crease land productivity, im-
land stewardship efforts.                                           Lampasas, Llano, Matagorda,          prove groundwater filtration,
                           As a result, thousands of acres          San Saba, Travis and Wharton         and enhance wildlife habitat.
                           of valuable soil wash into the           counties.
"Since 1990 the Creekside waterways of the lower Colo-                                                   Participants are eligible to re-
 Program has helped 171 rado River basin every year.                LCRA works with state and            ceive a Creekside Conservation
                           The result is a buildup of sedi-         federal agencies to provide          2-foot by 3-foot gate sign that
landowners to develop soil
                           ment, which can harm water               matching grants to landowners        recognizes them for their ef-
  and water conservation
                           quality, worsen flooding and             for pre-approved land conser-        forts in conservation and the
plans on more than 71,000 threaten aquatic habitats.                vation and management pro-           partnership between them
 acres of privately owned                                           jects . These include brush          and LCRA.
   land from San Saba           Soil conservation was one of        management, slope stabiliza-
County to Matagorda Bay.        LCRA’s first responsibilities       tion, vegetative or riparian         To apply, contact your local
 This is a testament to the     when it was created in 1934.        buffers along creeks and other       NRCS office. To learn more
good that we can do when        The Creekside Conservation          waterways, field terracing,          about the program, visit
 we work together for the       Program was started in 1990 to      sustainable range seeding, land
  common cause of land          respond to that mandate by          shaping, and rotational grazing      creekside.html or call
       stewardship."            reducing soil erosion and           systems.                             1-800-776-5272, Ext. 7155.
   ─ Bobby Humphrey             agricultural nonpoint-source
 Creekside Conservation         pollution.                          Landowners may receive up to
   Program coordinator                                              50 percent of the cost of the
                                The program helps landowners        pre-approved projects through
                                retain soil and enhance land        participating in the program.

                                American Girl Place Is a Retail Tourism Giant
     For ideas on ways to make your retail establishment more             sion and furniture to decorate her space. But that’s not all.
     tourist-friendly, read how one retail tourism giant does it.         The store offers an experience to accompany the sale. If a
                                                                          doll breaks, it’s owner can take her to the hospital for re-
     When it comes to retail tourism, American Girl Place is the          pair. Or, girls can take dolls to the salon to comb out the
     one to beat. Built on the popularity and success of the Ameri-       tangles in their hair.
     can Girl dolls, this is no ordinary doll shop.
                                                                          Girls and dolls can take in a review at the American Girl
     The flagship store of American Girl Place is located in Chi-         Theater, do a photo shoot, and have lunch or dinner at the
     cago and receives 1.5 million visitors per year. The typical         American Girl Café, which has specially equipped high
     travel time for most visitors is three to six hours. Most of         chairs for dolls. Girls can even purchase girl-sized cloth-
     them visit the store for at least four hours and spend a mini-       ing that is identical to that of their dolls.
     mum of $255.
                                                                          It really is a destination, and a complete experience in-
     American Girl dolls are role models for today’s little girls by      cluding package deals, itineraries, and a concierge.
     representing a different period of American history along with       American Girl Place management wants little girls to feel
     its varied culture and ethnicity. Each doll (which can be cus-       like their trip to the store was the best day of their lives.
     tomized to resemble its buyer) has a series of books that de-        For many, it is.
     scribes her life’s adventures.
                                                                          For more information on American Girl Place, visit
     Of course, no doll is complete without outfits for every occa-
  Volume 5, Number 2                                                                                                    Page 3

      Upcoming Events, Workshops and Conferences
                      Spring 2007
Texas Leadership Institute (TLI) ─ Planning and Managing Growth,              April 3
Texas Leadership Institute (TLI) ─ The Role of City and County                April 12
                                                                                                              Web Sites
Officials in Community and Economic Development, Bastrop
                                                                                                              of Interest
Texas Historical Commission’s Annual Historic Preservation Conference, April 12-14
Lakeway                                                                                                  Texas Leadership
Texas Association. of Museums (TAM) Annual Meeting, Austin                    April 17-20    
Texas Travel Industry Association’s (TTIA) Travel Fair, Grapevine             April 18-19
Texas Leadership Institute (TLI) ─ Employment Law Issues Affecting            April 19             
Local Government, Bastrop
Texas Festival and Events Association’s (TFEA) Behind-the-Scenes              April 22          
at Main Street Fort Worth Arts Festival, Fort Worth
Texas Leadership Institute (TLI) ─ Wildlife Management Use Valuation          April 26                        TAF&E
Workshop, Buchanan Dam                                                                          
Texas Leadership Institute (TLI) ─ Business Recruitment, Retention, and May 10
Incubation, Bastrop                                                                                            THC
Texas Leadership Institute (TLI) ─ Public Works Projects from Start           May 17
to Finish, Bastrop
Texas Festival and Events Association’s (TFEA) Behind-the-Scenes              May 19           
Workshop at the Pasadena Strawberry Festival, Pasadena                                                      regions/region3/
Texas Leadership Institute (TLI) ─ Developing Successful Festivals            May 22
and Events, Bastrop
Texas Leadership Institute (TLI) ─ Issues Affecting Public School             June 7
Trustees and Administrators, Bastrop

                         Unique Events on the Colorado River Trail
Check out these two examples of          weekend’s music offerings.                  citizens at the 125th birthday celebra-
unique events that offer different                                                   tion ─ the quasquicentennial.
ways to enjoy the Colorado River         In addition to the live music, there        The celebration includes something
Trail in the springtime.                 also will be “live” art. Watch as artists   for the whole family to enjoy. Cheer
                                         bring Marble Falls to life on canvas.       on the parade at 10 a.m. Travel back
Marble Falls’ Bluebonnet Blues           Their entries will be judged on Satur-      in time (literally) as you ride on the
& Fine Arts Festival                     day and available for sale during a         Austin Steam Train. Watch the little
The second annual festival is set from   silent auction.                             ones enjoy a pony ride.
March 30 through April 1. The festi-
val is a delight to the eyes, ears and   Admission is charged for most events.       Other activities include arts and crafts
stomach.                                 For details, please visit                   vendors, quilt raffle, Model A car
                                                   display, and a barrel race at the rodeo
Live music will be performed by                                                      arena. There will even be period
Texas legends who will entertain the     Bertram’s Quasquicentennial                 newspapers for sale.
crowd with traditional, Tejano, Ca-      The little Hill Country town of Ber-
jun, and gospel blues. Two live          tram is having a big birthday party this For more information, please contact
“Pianoramas” will round out the          summer. On June 16, join Bertram’s       Carolyn Cross at (512) 355-3473.
              Page 4                                        True-Blue News

                  April Events
Texas Hill Country Wine and Food Festival,          1
Zilker Garden Festival, Austin                      1
Bluebonnet Blues & Arts Festival, Marble Falls      1
The Grind Extreme Water Sports & Music              1
Festival, Austin
Hill Country Lawn & Garden Show, Burnet             1
Highland Lakes Arts & Crafts Spring Show,           1-2
Bluebonnet Golf Tournament, Burnet                  1-2
Round Top/Warrenton Antiques Fair,                  1-8
Round Top area
Power to the People: The Electrification of Rural   1-30
Texas (LBJ Library and Museum), Austin
Marburger Antiques Show, Round Top                  3-7
                                                                          April Events (cont’d)
Clyde Littlefield Texas Relays, Austin                         Llano Country Opry, Llano                         14
                                                               Flatonia Railroad Pavilion Party #6, Flatonia     14
Antique Weekend, Fayetteville                       5-8
                                                               Dinner Theater at the Stafford Opera House,       14
Midnight Madness, Fayetteville                      6-7
Bluegrass & Bluebonnets - Spring Knap In and        6-8        Ride the Rolling Hills Bike Challenge, Columbus   14
Gold Panning Festivals, Llano
                                                               Market Days, Flatonia                             14
Spamarama, Austin                                   7
                                                               Wildflower Spring Festival, Johnson City          14
Urban Music Festival, Austin                        7
                                                               Austin Fine Arts Festival, Austin                 14-15
Bloomin’ Fest, Lampasas                             7
                                                               Rolling Hills Artists Studio Tours, Colorado,     14-15
Annual Easter Egg Hunt & Spring Farm Festival,      7          Fayette, and Austin counties
La Grange
                                                               Palacios Trail Riders, Palacios                   14-15
Armadillo Hill Country Classic, Liberty Hill area   12
                                                               Bike to Work Week                                 14-18
Austin International Poetry Festival, Austin        12-15
                                                               Concert at International Festival Institute,      14, 22
50th Annual Smithville Jamboree, Smithville         12-15      Round Top
Wharton County Youth Fair BBQ Cook-off,             13-14      Chamber Golf Classic, Lampasas                    15
                                                               Cowcamp Cook-off & Celebration in Mill Pond       20-21
24th Annual Bluebonnet Festival, Burnet             13-15      Park, San Saba

                                                               Bob Marley/Austin Reggae Festival, Austin         21
                                                               Market Day on the Square, Bay City                21
Volume 5, Number 2                                                                                                 Page 5

          April Events (cont’d)                                                May Events
Trader’s Rendezvous, Llano                        21-22    Power to the People: The Electrification of Rural   1-31
                                                           Texas (LBJ Library and Museum), Austin
Wharton Hidden Garden Tour, Wharton               21-22
                                                           Bike Month                                          1-31
MS 150 Bike Tour, La Grange                       21-22
                                                           Cinco de Mayo Music Festival, Austin                3-6
Wine & Wildflower Trail, Johnson City             21-22,
                                                  28-29    Home Garden Tours, Weimar                           4
MS 150 Bike Tour, La Grange area                  21-22    Cinco de Mayo Fiesta, Llano                         4-5
Wharton County Youth Fair & Exposition,           22-29    Rio Llano Fiesta, Llano                             4-6
                                                           Nature Center Festival, Bay City                    5
Hawgs-n-Hills Bike Rally, Llano                   27-29
                                                           Cinco de Mayo Celebration, Palacios                 5
Balcones Songbird Festival, Lago Vista            27-30
                                                           Richland Springs Country Air Street Fair,           5
Sparkles & Spurs Court House Gala, Blanco         28
                                                           Richland Springs
Citywide Garage Sale, Marble Falls                28       Poetry at International Festival Institute,         5-6
Town & Country Homes Tour, Columbus               28       Round Top

Citywide Garage Sale, Lampasas                    28       Art Guild of Rural Texas Art Walk, Fayetteville     5-6

Great Texas Songwriters’ Annual Festival,         28       Old Pecan Street Spring Arts Festival, Austin       5-6
                                                           Blanco May Fest, Blanco                             11-13
Market Days, Palacios                             28       Gedenke! Festival, Weimar                           12
Arts Encounters, Johnson City                     28-29    Pine Street Market Days and Second Saturday         12
“The Finer Things” Art Festival, Henkel Square,   28-30    Salebration, Bastrop
Round Top
                                                           National Tourism Week                               12-20

                                                           Market Day on the Square, Bay City                  19

                                                           19th Annual Classic Car Show, Blanco                19
                                                           Texas Czech Heritage Cultural Center May Fest,      19
                                                           La Grange

                                                           Fly In at the Airport, Smithville                   19

                                                           Traders Rendezvous, Llano                           19-20

                                                           Wharton County Farmer’s Market, Wharton             19, 26
                                                           Duathlon, Smithville                                20
                                                           2nd Annual Texas Proud Festival/ John Wayne’s       25-27
                                                           100th Birthday and Film Festival, Llano
                                                           Memorial Golf Classic, Lampasas                     25-27
                                                           Market Days, Palacios                               26
                                                           Memorial Day Picnic, Palacios                       26
                                                           Republic of Texas Biker Rally, Austin               31
               Page 6                                         True-Blue News

                   June Events
Texas Greek Festival, Austin                      1-2
2nd Annual Texas Proud Festival/ John Wayne’s     1-2
100th Birthday and Film Festival, Llano
Llano Rodeo, Llano                                1-2
Republic of Texas Biker Rally, Austin             1-3

Best Little Art Show in Texas, La Grange          2
Ballet Under the Stars, Austin                    2-3
Wharton County Farmer’s Market, Wharton           2, 9, 16,
                                                  23, 30
Good Ole Summertime Classic Bike Ride,            3

Pine Street Market Days and Second Saturday       9
Salebration, Bastrop
Concert at International Festival Institute,      9
Round Top
Blanco Lavender Festival, Blanco                  9-10
Sulphur Creek Car Cruise, Lampasas                9-10
Danskin Women’s Triathlon, Austin                 9-10
Capital of Texas Juneteenth Celebration, Austin   9-24
County Team Roping, San Saba                      14
Riata Roundup Rodeo, Lampasas                     15-16
67th Annual Rodeo, San Saba                       15-16
Juneteenth Celebration, Wharton                   15-16

Quasquicentennial Celebration, Bertram            16
Traders Rendezvous, Llano                         16-17
Market Day on the Square, Bay City                19                          To Learn More
Llano County Products Export Show, Llano          22-23
                                                                        For more information and links to
Wharton County Freedom Fest, Wharton              22-23                       communities and events
Aqua Boom Pageant, Kingsland                      23                 in the lower Colorado River basin, visit
Summer Antiques Show at the Big Red Barn,         23-24
Round Top
Heart of Texas Red, White, and Blues Festival,    30
Aqua Boom Fireworks, Fish Fry, and Patriotic      30
Concert, Kingsland
        Volume 5, Number 2                                                                                                 Page 7

To     Explorer’s Guide Helps Market Communities
     The Colorado River Trail Explorer’s      Most of the people who receive the
     Guide is one of the ways that LCRA       guide are from Texas and get it at the
     helps promote the attractions in com-    many tradeshows LCRA attends
     munities along the 11-county Colo-       throughout the year.
     rado River Trail. Along with rack
     cards, tradeshows, a Web site, and       But did you know exactly how far-
     this newsletter, the Explorer’s Guide    reaching the appeal of the Explorer’s
     is a part of a multi-pronged approach    Guide is?
     that markets the Colorado River Trail
     to consumers far and wide.               Since January 2005, 548 requests
                                              came through the Colorado River
     The Explorer’s Guide is the main         Trail Web site. That doesn’t include
     promotional piece for the Colorado       the thousands that were distributed to
     River Trail region. It is available to   the traveling public in other ways.
     consumers in the following ways:
      Distributed at tradeshows to in-      Requests for the guide have come
         terested consumers                   from across the United States. In fact,
      Provided at most LCRA facilities      requests have come from 32 out of the
         and parks                            50 states. It doesn’t stop there. The
      Distributed through area cham-        Explorer’s Guide has traveled to six
         bers of commerce and TxDOT’s         foreign countries ─ Canada, England,
         Travel Information Centers           Scotland, Ireland, Sweden, and The
      Mailed directly to people who         Netherlands.
         request it from the Colorado
         River Trail Web site at              Visit     and click the link to order your guide.
                                                                                                   Learn More
                                                             New Bike Trail Being Planned
                                              Input gained from the recent Colo-        Austin. In addition to new bike trails
                                              rado River Trail participant survey       through each county, every effort is
                                              shows that bike trails and bicycle        being made to honor existing bike
                                              tourism are highly desired products       trails in the counties where they have
                                              LCRA should pursue.                       already been developed.

                                              Based on this, LCRA is planning a         To offer your input, join ACA mem-
                                              new on-road cycling trail that will       bers and LCRA staff at ACA’s meet-
                                              follow the Colorado River from the        ing on May 7 from 6 p.m. to 7 p.m.
                                              Hill Country all the way to the Gulf      for a trail mapping workshop. The
                                              Coast. The new trail will run through     meeting will be held in the LCRA
                                              all 11 counties, taking advantage of      Board Room, located at 3700 Lake
                                              the Texas scenery, views of the river     Austin Blvd. in Austin.
                                              and Highland Lakes. The trail will
                                              map out a safe yet challenging ride.      Prior to the ACA business meeting,
                                                                                        LCRA staff will provide an overview
                                              LCRA staff has been working with          of the project and provide several
                                              members of the board of directors         large-scale maps with the proposed
                                              with the Austin Cycling Association       trail route. LCRA welcomes your
                                              (ACA) to ensure that the bike trail       input about the proposed route.
                                              will be appealing to all levels of cy-
                                              clists. ACA members have extensive        For information, contact Sarah Page,
                                              cycling experience on Hill Country        1-800-776-5272, Ext. 3513, or
                                              and Austin-area roads. More input
                                              will come from Bike Houston on bi-
                                              cyclist-friendly roads downstream of
             Page 8                                         True-Blue News

     Retail Strategies to Capture Tourism Dollars - Products and Pricing
Many Texas communities rely on the              you with different types of prod-     20. Offer convenience products to
revenue generated from tourist sales.           ucts that will give visitors a dif-       make visitor stays more enjoy-
These points summarize some retail              ferent experience every time.             able. Toothbrushes, tissues and
strategies that can be used to stimu-     9.    Don’t get buried in old inven-            other necessities can be easily
late more tourist business in your              tory. Be sure to move your old            forgotten. Visitors will appreciate
community.                                      inventory, especially when you            your effort.
                                                are introducing new suppliers         21. Sell locally made products.
1.   Adjust inventory on a seasonal             and products.                             Packaging and labeling products
     basis. Visitors will need differ-    10.   Personalize products.                     with local names is an effective
     ent things depending on the sea-     11.   Sell products that tie the visitor        way to market the products.
     son. Providing for those needs             to the community. Locally             22. Provide products that describe
     will keep them coming back.                made products and keepsakes are           or reflect the local area. Con-
2.   Sell some affordable products              sometimes assigned more mean-             sider adding regional travel
     in all stores. While everyone              ing than other souvenirs.                 books or local history books to
     might love to have your $500         12.   Sell products that match visi-            your inventory. These products
     hand-blown glass bowl, only a              tors’ lifestyles. Ask visitors            might be of interest to visitors
     small number of customers can              what they like to do with their           from out of town.
     afford it. For every expensive             free time. Sell products that fit     23. Ask the visitors what products
     bowl, you might sell 200 bud               those needs.                              they need. Many retailers prac-
     vases at $35 each.                   13.   Offer products for kids. At-              tice this simple and effective
3.   If you sell “cheap” merchan-               tending to the interests of kids          market research strategy.
     dise, don’t disguise it. Many              can lengthen customer time in         24. Don’t compete strictly on price.
     visitors are looking for a $3 snow         the store and make a more pleas-          Seldom do we relate to our
     globe as a reminder of their stay.         ant shopping experience for the           friends how little we spent on a
     There is nothing wrong with sell-          family.                                   meal or gift. Rather, we talk
     ing such items as long as the cus-   14.   Sell authentic products.                  about the best ice cream or the
     tomer is not mislead to believe      15.   Sell truly unique products.               most beautiful vase.
     the item has greater value.          16.   Sell items that complement            25. Offer something for free. Tour-
4.   Extend tourist season into                 other stores in town. Establish           ists always remember when they
     shoulder periods. For instance,            relationships with other retailers        are treated well and receive
     a river outfitter who rents tubes          in town so that you can ensure            something for free.
     in the summer could rent bicy-             that your products are unique and     26. Consider a point-of-sale com-
     cles in the cooler months.                 add to the overall retail mix.            puter system to track inven-
5.   Ask and listen to the customer       17.   Sell products that the visitor            tory. These systems are useful
     for product ideas. Customers               can take with them. If items are          to help order, re-order and con-
     know what they like and what               easy to pack, people will be more         trol pricing. They are especially
     they need. Asking them will                likely to buy them.                       useful in stores frequented by
     allow you to cater to their needs.   18.   Sell products that you know               tourists due to the seasonal na-
6.   Keep stocking items that sell.             and trust. Having an interest in          ture of the products offered.
     If something is selling like hot-          your products or experience with
     cakes, keep selling it. Don’t dis-         them allows you to communicate
     continue something because you             product benefits to customers.
     are tired of it.                     19.   Recognize that tourist and local
7.   Introduce new products regu-               resident preferences are often
     larly. Keeping inventory fresh             similar. Local residents also
     will keep customers coming back            enjoy gift shopping just like visi-
     time and again.                            tors. Tailor your products so that        Source: Let’s Talk Business
8.   Continually seek new suppli-               they appeal to both the locals and     Newsletter, University of Wisconsin
     ers. New suppliers can provide             visitors.                                   Cooperative Extension
                                   True-Blue News                                   

                                                                             The Colorado River Trail follows the Colorado
                                                                             River corridor across 600 miles of beautiful Texas
                                                                             country ─ from the pecan orchards of San Saba to
                                                                             the Gulf of Mexico. The trail, created by the
                                                                             Lower Colorado River Authority in cooperation
                                                                             with neighboring communities, links the cultural,
                                                                             recreational, agricultural and environmental fea-
                                                                             tures of 11 counties along the river.

                                                               Sharing History With Travelers
                                 Galena, Ill., (population 3,460), was once called “God’s Country” by Native Americans for its natu-
                                 ral beauty. Rich lead mine deposits brought European settlers in the early 19th century. Galena pros-
                                 pered, providing its residents the means to build quality brick homes and businesses. Its rise in com-
                                 merce left a legacy of architecture and accomplishment, producing Civil War generals and our 18th
                                 President, Ulysses S. Grant.

                                 The city lay dormant for nearly a century, existing as a small farming community until the 1960’s
                                 when city leaders began promoting it for its inherent beauty and history. Today Galena welcomes
                                 nearly 1 million visitors annually.
Historic Galena’s Main Street
displays the beautiful 19th      Business owners have supported the town’s historic character by preserving its storefronts. Galena
century architecture for which   has evolved into a popular getaway destination with much to offer residents and visitors alike. The
it is known.                     growth in tourism has provided the traffic necessary to allow a healthy downtown business commu-
                                 nity resulting in increased employment opportunities and local consumer convenience.

                                 Galena has more than 140 retail businesses that serve visitors. With its historic appeal and market
                                 orientation, Galena has a large number of restaurants, antique and gift shops, and apparel stores. The
                                 Galena Convention and Visitors Bureau promotes many different themed package trips including
                                 Girlfriends Getaways, golf , the Great River Road, Heritage, Home Grown, Wine Country and Win-
                                 ter Escapes.

                                 For more information on Galena’s story, visit or call 1-877-Go Galena.
Send your story ideas and
information to:                                                             Quotable Quotes
                                                       “Veni, vidi, Visa -- I came, I saw, I charged it.”
Sarah Page                                                       — Swoosie Kurtz
P.O. Box 220                                           “Whoever said money can't buy happiness simply didn't know where
Austin, Texas 78767                                    to go shopping.”
Phone: (512) 473-3513 or                                        — Bo Derek
1-800-776-5272, Ext. 3513
Fax: (512) 473-3285
E-mail:                               About True-Blue News
                                 Welcome back to True-Blue News! You are reading the quarterly newsletter created
                                 for and about communities along the Colorado River Trail. True-Blue News is written
                                 and produced by LCRA to provide you with current information, trends, events, and
                                 travel-related research to help in marketing and promotional efforts and to help foster
                                 knowledge about the wealth of tourism assets that exist in the region. Your input is
                                 always appreciated and welcome.

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