CASE STUDY: Social Calendar Taps Claritics for “Social Intelligence” “C laritics giveshelps improveaccessReach, critical data that us real-time our to mission- Retention and Revenue efforts significantly.” – Raj Lalwani, CEO of Social Calendar Situation: Understanding Customers under the Pressure of Explosive Social Media Growth Social Calendar’s user base has grown exponentially—reaching 16 Highlights million users in a little over two years—and the executive and marketing teams were keenly interested in tapping into the Profile customer behavior insights trapped in their ever-expanding social • 16+ million users worldwide media data. It is critical for Social Calendar to analyze daily trends • 800,000 Facebook MAUs and then quickly act on opportunities for reach, retention and • 100+ million birthdays and other revenue objectives. Social Calendar uses the Claritics Social special occasions Intelligence suite for Facebook and email campaign tracking and revenue monitoring. The Claritics analytics apps provide valuable, Situation actionable user insights on a real time basis. Social Calendar supplemented their home-grown analytics solution with Profile: Hallmark for the Facebook and iPhone Generation Claritics’ visualization dashboard and It's easy to be thoughtful with Social Calendar - the place for SaaS-based analytics applications birthdays and holidays. Social Calendar lets you setup birthdays, get birthday reminders, and send virtual gifts to your friends and Benefits family. Launched in February, 2008, Social Calendar already has Access to real-time data for over 16 million users worldwide, with over 800,000 unique monthly immediate feedback and active users, 100 million birthdays and other special occasions and improvements over 2.5 million email reminders “opened” each month. Actionable insights on user acquisition, engagement and monetization campaigns Ability to watch trends Results Increased K-Factor Deepened engagement and loyalty Increased ARPPU and ARPU www.claritics.com firstname.lastname@example.org 650.625.8655 twitter.com/claritics facebook.com/claritics The Business Problem Social Calendar’s user base had exploded, and their home grown existing analytics solution could not scale to meet the rapidly expanding data volumes. The marketing and exec teams wanted the ability to show trends over time, and get deeper understanding of user behavior combined with rich user demographics (available through use of Facebook Social Graph APIs). The Claritics Solution Social Calendar subscribed to Claritics’ social commerce analytics and started tracking key campaign metrics in less than 24 hrs. With the social intelligence in place, Social Calendar can now: • Understand trending metrics like ARPPU (Average Revenue Per Paying User) over the last 30 or 60 days, or drill-down by payment type (Amazon, PayPal, Facebook Credits, etc.) • Get more detailed insights into their most-used app features and what drives monetization • Create user profiles to target and customize app content to the most-engaged (and most valuable) users, such as frequent visitors or frequent purchasers • Get deeper insights into the demographics of users with information provided through Facebook’s Social Graph API. The Results With dashboard information being refreshed hourly, Social Calendar managers and application developers are now tracking the impact of new features and campaigns immediately after they are introduced into their Facebook application. Social Calendar can also now perform A/B testing by tracking clicks and user activity around new social media widgets, understanding how minor tweaks can increase usability and performance. Social Calendar has also built a rich user profile for the top 3-5% of users who are most engaged and most likely to promote the application to their Facebook friends, whom Social Calendar can then target with customized offers and application content to increase engagement and stickiness. Social Calendar is also mining deep insights into the demographics of their user base (gender preferences, age, event-driven app usage, etc.) to develop future application features and roadmap features based on actual user profiles and usage patterns. This advanced analysis also enables Social Calendar to automate targeting of content, offers and campaigns on an ongoing basis. www.claritics.com email@example.com 650.625.8655 twitter.com/claritics facebook.com/claritics www.claritics.com firstname.lastname@example.org 408.XXX.XXXX twitter.com/claritics facebook.com/claritics
"Social Calendar Customer Case Study"