Pharmaceutical Industry Swot Analysis by rst60617


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Indian Pharmaceutical Industry - SWOT Framework Analysis

Description:    The Indian pharmaceutical industry is one of the fast growing sectors of the Indian economy and
                has made rapid strides over the years. From being an import dependent industry in the 1950s, the
                industry has achieved self-sufficiency and gained global recognition as a producer of low cost high
                quality bulk drugs and formulations. Leading Indian companies have developed infrastructure in
                over 60 countries including developed markets like US and Europe. In the recent past, several
                pharmaceutical companies have demonstrated that they possess the ability to engage in
                commercially viable research and development activities and become significant players in the
                international market.

                SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses,
                Opportunities, and Threats involved in a project or in a business venture. It involves specifying the
                objective of the business venture or project and identifying the internal and external factors that
                are favorable and unfavorable to achieving that objective.

                The aim of any SWOT analysis is to identify the key internal and external factors that are important
                to achieving the objective. SWOT analysis groups key pieces of information into two main

                Internal factors - The strengths and weaknesses internal to the organization.
                External factors - The opportunities and threats presented by the external environment.

Contents:       A. Executive Summary

                B. A Brief Profile of the Industry

                C. SWOT Framework Analysis
                C.1 Strengths to Build Upon
                C.2 Weaknesses to Overcome
                C.3 Opportunities to Exploit
                C.4 Threats to Overcome

                D. Glossary of Terms

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