Pharma Brand Management - Download as PDF

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					                                 SVKM’s NMIMS
                         School of Business Management
                         Revised Course Structure (2011)
 MASTER OF BUSINESS ADMINISTRATION – PHARMACEUTICALS MANAGEMENT (FULL TIME)

                        Foundation Course (Duration: 5 days, 2 weeks)

   1.   Understanding Economics
   2.   Understanding Marketing
   3.   Business Statistic and Marketing Research
   4.   Introduction to Management & Case Method

30 hours in 2 weeks per subject, per faculty (Section A: 15 hours and Section B: 15 hours)

                                TRIMESTER I (July – September)

   1.   Financial Accounting and Analysis of Pharma companies
   2.   Marketing Management in Pharma
   3.   Microeconomics
   4.   Principles and Practices of Management in Pharma industry
   5.   Pharma Business Environment
   6.   Research Methodology
   7.   Written Communication
   8.   Language : Mandarin (non-credit) & Spanish (non-credit)*
   9.   Listening to Stakeholders & Fieldwork (Research design, Preparation of Questionnaire,) (

   * Listening to Stakeholders, Fieldwork & Report Preparation is compulsory course for all
   students to pass & go to the next trimester.

   *PS: Mandarin & Spanish Language are taught, exams are conducted but this grade point
   is not added in Grade Point Analysis.



                                TRIMESTER II (October – December)

   1. Cost and Management Accounting-I
   2. Principles and Practices of Sales Management
   3. Macroeconomics
   4. Pharma Brand Promotion
   5. Oral Communication
   6. Written Communication
   7. Understanding Self

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8. Language: Mandarin (non-credit) & Spanish (non-credit)*
9. Marketing of Medical Devices
10. Listening to Stakeholders & Fieldwork (Research design, Preparation of Questionnaire,)

* Listening to Stakeholders, Fieldwork & Report Preparation is compulsory course for all
students to pass & go to the next trimester.

                            TRIMESTER III (January – March)

1.   Corporate Finance
2.   Managing Distribution Channels in Pharma
3.   Strategic Management in Pharma
4.   Legal Aspects of Pharma
5.   Oral Communication
6.   Written Communication
7.   Language: Mandarin (non-credit) & Spanish (non-credit)*
8.   Listening to Stakeholders & Fieldwork (Research design, Preparation of Questionnaire,)

* Listening to Stakeholders, Fieldwork & Report Preparation is compulsory course for all
students to pass & go to the next trimester.

                                         SECOND YEAR

                           TRIMESTER – IV (July – September)

1. Marketing of API
2. Brand Management in Pharma
3. Emotional Branding
4. Strategic Management in Pharma
5. Managing IPR in Pharma
6. Managing Quality in Pharma
7. MIS & Managerial Decision Making
8. Developing Managerial Skills (Video Based teaching)
9. People Management
10. Managing Innovation in Pharma
11. Workshop: Origins of Strategy (non-credit)
12. Listening to Stakeholders & Fieldwork (Research design, Preparation of Questionnaire,)

Listening to Stakeholders, Fieldwork & Report Preparation is compulsory course for all
students to pass & go to the next trimester.




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                             TRIMESTER – V (October - December)

 1.    Managing Multinational companies
 2.    International Marketing
 3.    Strategic Procurement
 4.    Health Insurance
 5.    Pricing Strategy in Pharma Industry
 6.    Good Marketing Practices
 7.    Launching a New Division
 8.    Marketing Strategy & Implementation
 9.    Dissertation & Fieldwork (commence)

                               TRIMESTER – VI (January - March)

1.    Business Leadership in Pharma
2.    CRM Practices in Pharma
3.    CSR in Pharma
4.    Marketing in Brick Countries: Clusters
5.    Supply Chain Management
6.    Data Analysis for Strategy
7.    Dissertation




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