Developing Successful Tourism Partnerships in the Local Market by wuyunyi

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									OVERVIEW OF PHILIPPINE TOURISM

        USEC. OSCAR P. PALABYAB
            Department of Tourism
 The Growth of World Tourism

 Tourism growth over the past 50 years is
  dramatic- 25 Million in 1950 to 698 Million in
  2000
 One of the most remarkable economic and
  social phenomena of that period
 Forecasts indicate the trend will continue with
  1.5 Billion in 2020!
                   The Unstoppable Expansion of International
                                   Tourism
                      International Tourist Arrivals by Receiving Region, 1950-2004*
          800
                                                  Average growth of 6.5% a year
          700        Middle East
                     Africa
          600
                     Asia and the Pacific
          500        Americas
                                                    763 million
million




                     Europe
          400

          300
                              25 million
          200

          100

               0
           50




                              60




                                             70




                                                          80




                                                                          90




                                                                                        00


                                                                                                 *
                                                                                              04
          19




                          19




                                            19




                                                         19




                                                                        19




                                                                                       20

                                                                                             20
  Worldwide Visitor Arrivals and Receipts
               1996 - 2006
                                        Visitor
       Visitor Arrivals
Year                      % Inc/Dec    Receipts   % Inc/Dec
        (In Millions)
                                      (In US$B)
1996        575            6.28 %      434.0       5.60 %
1997        599             4.17       443.0        2.07
1998        617             3.00       443.0         0
1999        640             3.73        455         2.71
2000        687             7.34        482         5.93
2001        687              0         464.0        -3.73
2002        707             2.91       474.0        2.16
2003        694             -1.84       535        12.87
2004        765            10.23        635        18.69
2005        806             5.36        683         7.56
2006        842             4.47
   International Tourist Arrivals
               2005
       Country          (In Millions)
France                       76
Spain                       55.6
U.S.                        49.4
China                       46.8
Italy                       36.5
United Kingdom              30.0
Mexico                      21.9
Germany                     21.5
Turkey                      20.3
Austria                     20.0
Factors in Tourism Growth
 Increase in real income
 Increase in life expectancy
 Retiring baby boomers
 Faster and cheaper air travel
 Easier access and more destinations
 Rapid developments in IT
Sampling of tourism expenditures

 International Visa Card holders spent P37.5 B in
  2005 vs P29 B in 2004
 Top 5 Visa spending countries in RP
  1. U.S.A.
  2. United Kingdom
  3. Japan
  4. South Korea
  5. Australia
         Visa Card users
 Korean card holders had highest average
  spending per transaction at US$175
 Metro Manila got 60% of total availments
  or P22.9 B
 Luzon = P72B of which Mindoro got
  P272M and Palawan P238M
 Visayas= P6.1 B (Cebu= P4B), others
  Negros, Leyte and Boracay
        Spending pattern
 Most popular are accommodation, retail
  goods, restaurants, transportation, sports
  and leisure
 Largest retail market= department stores
  and duty free shops
 In Metro Manila, hotels got P1.5 B, airlines
  P420 M, groceries, supermarkets P344 M
Trends in Asia Pacific Region
   Japan’s economy is registering an
    upward trend of 2.8%

   Hongkong, China and Korea are
    predicted to grow by 5.5%

   South East Asian countries are
    expected to grow from 6-7%,
    characterized by liberalization on
    outbound travel and increasing number
    of travel agencies

   In China alone, there are about 111 M
    internet users now
          Visitor Arrivals to the Philippines
                                                                                        Actual Arrivals (in Million)
5                                                                                Year         Volume      Growth Rate

                                                                                 1996              2.05       16.4 %
                                                                                 1997              2.22        8.5 %
4                                                  Projected                     1998
                                                                                 1999
                                                                                                   2.15
                                                                                                   2.17
                                                                                                              (3.3)%
                                                                                                               1.0 %
                                                                                 2000              1.99       (8.2)%
                                                                                 2001              1.80       (9.8)%
                                                                                 2002              1.93        7.6 %
3                                                                                2003              1.90       (1.3)%
                                                                                 2004              2.29       23.0%
                                                                                 2005              2.60        14.5%
                                                                                 2006      2.84       8.4%
2
                                                                                  Projected Arrivals (in Million)
                                                                                 Year         Volume      Growth Rate

1                                                                                2007
                                                                                 2008
                                                                                                3.20
                                                                                                3.65
                                                                                                              12%
                                                                                                              14%
                     Actual                                                      2009           4.24          16%
                                                                                 2010           5.00          18%
0
    1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
 Philippine Visitor Receipts
                                   2010
   Actual Tourism Receipts
           (in US$ Billion)        2009

Year    Volume      Growth Rate    2008

1996     2.70             10.1%    2007
1997     2.83              4.8%    2006
1998     2.41            (14.8)%
1999     2.55              5.8%    2005                   Projected
2000     2.13            (16.4)%
                                   2004
2001     1.72            (19.3)%
2002     1.74              1.0%    2003
2003     1.52            (12.5)%
2004     1.99             30.7%    2002
2005     2.23             12.32%   2001
2006    3.46      54.96%                                  Actual
                             2000
  Projected Tourism Receipts
           (in US$ Billion)        1999
Year    Volume      Growth Rate    1998
2006     2.72            16.0%     1997
2007     3.12            15.0%
2008     3.56            14.0%     1996
2009     4.06            14.0%
2010     4.59            13.0%
                                          0   1   2   3      4        5
         Philippine Top 12 Markets, 2006
 Country     Volume      %       Growth      Korea is the
                                            number 1 tourist
                        Share     Rate      market in 2006 with
                                            a share of 20
KOREA         572,133    20.1%     16.9%    percent and growth
USA           567,355     20.0        7.4   rate of 17 percent

JAPAN         421,808     14.8       1.5     China continues
CHINA         133,585      4.7      24.3    to demonstrate
                                            robust growth at
TAIWAN        114,955      4.0       -6.5   24 percent in
                                            2006 after
AUSTRALIA     101,313      3.6      5.02    experiencing 171
                                            percent increase
HONGKONG       96,296      3.4      -10.2   in 2005.
SINGAPORE      81,114      2.9      16.8
CANADA         80,507      2.8      10.5     Singapore and
                                            Malaysia visitors
UNITED         68,490      2.4        8.7   continued to
KINGDOM                                     increase with the
MALAYSIA       53,279      1.9      23.7    proliferation of low
                                            cost carriers
GERMANY        51,402      1.8       2.0
        Philippine Top 12 Markets, Jan –Sept 2007
                Volume                      Volume
                                                            %
   Country     JAN-SEPT    % Share         JAN-SEPT
                                                        Growth Rate
                 2007                        2006
KOREA            472,711       20.9%          406,480        16.3%
USA              433,425         19.1         424,494           2.1
JAPAN            303,420         13.4         326,219           -7.0
CHINA            113,593             5.0       98,136          15.8
TAIWAN            85,551             3.8       87,471           -2.2
HONGKONG          84,910             3.7       70,804          19.9
AUSTRALIA         76,048             3.4       69,341           9.7
SINGAPORE         70,054             3.1       57,827          21.1
CANADA            60,751             2.7       54,511          11.4
UNITED            55,564             2.5       48,824          13.8
KINGDOM
MALAYSIA          48,735             2.2       38,060          28.0
GERMANY           40,211             1.8       37,165           8.2
            How Did Our Neighbors Do in
                    2006/2005?
         COUNTRY     2006          2005        Percentage
                                                 Growth

Malaysia             17,500,000   16,431,055       6.51%
Thailand            13,650,000    11,516,936        18.52
Singapore            9,673,362     8,875,980          8.98
Indonesia            4,871,351     5,002,101        (2.61)
Vietnam              3,583,486     3,430,000          4.47
Philippines          2,843,345     2,623,084          8.40
Cambodia              1,700,041    1,421,615        19.59
Lao PDR              1,200.000     1,081,606        10.95
Brunei                 836,435      815,054           2.62
Myanmar                630,061      660,206         (4.57)
The Birth of the Super Regions

  North Luzon
   Agribusiness
   Quadrangle (NLAQ)
  Luzon Urban
   Beltway
  Central Philippines
  Mindanao
  Cyberservices
   Corridor
The Central Philippines Super Region is composed of Regions 5, 6, 7,
and 8 and the provinces of Palawan, Romblon and Camiguin as well
as the island of Siargao and the City of Dapitan.
This Super region has 51 weekly flights with
average seat capacity of 11,045 from major
tourist markets …

International                       16 Flights/Week      5 Flights/week
                                    From S. Korea          from Japan

Flights to
Central
Philippines
                                     2 Flights/week
                                     From Taiwan


                  14 Flights/week
                  From Hong Kong




12 Flights/week
From Singapore                          2 Flights/week
                                        From Malaysia
    Central Philippines Super Region
   Seven of the ten most visited     POWDER FINE WHITE SAND
    beaches in the country are         BEACHES OF BORACAY
    located in provinces in the
    Central Philippines Super
    Region namely: Cebu, Aklan,
    Negros Occidental, Bicol,
    Samar, Palawan and Romblon

   Tourism revenues from Central
    Philippines reached P83.82
    Billion in 2005, with Western
    and Central Visayas getting the
    lion’s share, raking in 38% and
    35%, respectively
Visitors to Central Philippines
reached 4.64 million or 29        Bicol Region
                                    637,127
percent of total regional
travelers in 2006
                    Romblon              Eastern Visayas
  Western Visayas                            203,569
                     23,780
    1,610,677




     Palawan                                      Surigao
                                                   City
     189,911                                      58,341
                      CENTRAL
                      VISAYAS
                      1,631,445




                    Dapitan                      Camiguin
                    47,769                        220,062
                                                                                        Endorsed Tourism
                THE SUPERREGIONS                                                      Development Projects
                                      North Luzon
  Metro Luzon Urban Beltway                                                           in Central Philippines
                                                                                     Year 2006 – September 2007
                                                               MACAGANG BUSINESS CENTER
                                                               MPh 67.917 – PEZA
  Central Philippines
       Super Region                                            AVENUE PLAZA HOTEL (2007)
Tourism                                                        Mph 324.205 –BOI

                                                               CAMARINES SUR TOURISM PARK (2007)                                CLUB MISIBIS
                                                               MPh 1,002.93 - PEZA                                              MPh 122.817 - PEZA
                                                                                                   Camarines
                Mindanao

                                                                                                               Albay

                                                    Masbate
                                                                                                                  Sorsogon
                                      Romblon
                                                                                                                                Samar
   BORACAY SHANGRI-LA HOTELS &
   RESORTS, INC.                                                           Boracay
   MPh 4,030 – PEZA Locator
                                                              Panay
                                                                                                                                          Leyte
   MICROTEL INNS & SUITES BORACAY
   MPh 128.300 - BOI

   BORACAY SANDS HOTEL (2007)
   MPh 174.60 - BOI                                                                                                                Siargao
                                                           Negros

          Palawan                                   Cebu

                                                       Bohol                                                      Camiguin

                                                                    Siquijor



                                                               THE BELLEVUE BOHOL
  SHANGRI-LA MACTAN IS. RESORT                                 MPh 334.1360 – BOI
  MPh 310.400 – BOI (Modernization)
                                                               ESKAYA BEACH RESORT
  IMPERIAL PALACE WATER PARK                                   MPh 815.000 – BOI               Note:
  MPh 3,180.00 – BOI
                                                                                               Total amount of ETDP in Central Philippines
                                                               BLAUES MEER RESORT                   as of January 2006 – September 2007
  WATERFRONT CEBU TOURISM ESTATE                               MPh 69.700 - BOI                MPh 10,910.005
  MPh 350.00 - BOI
SUMMARY OF MEDIUM TERM PUBLIC INVESTMENT PROGRAM FOR
                 CENTRAL PHILIPPINES

                      AMOUNT           PERCENT
 TYPE OF PROJECT
                   (IN BILLIONS)        SHARE

AIRPORTS               30.577            16.02

SEAPORTS               0.867             0.45

ROADS                  92.973            48.70

RAILWAY                40.000            20.95

FLOOD CONTROL          21.978            11.52

ENERGY                 4.500             2.36

        TOTAL         190.895           100.00
           Key Tourist Markets
   Priority 1: China, Japan, Korea

   Priority 2: Taiwan, Hong Kong, Australia

   Priority 3: ASEAN, Europe, North America
    Philippine Global Strategy

   Accelerate demand in existing core markets
    such as China, Japan, Korea and Filipino
    Americans

   Increase investment and focus promotion
    programs in strategic markets such as
    Australia, Russia, Germany and US/ Canada

   Reinvigorate marketing efforts in traditional
    sources such as, UK, Italy, Spain and France
    Building Sustainable Demand
            for the Future
   Liberalize air access to and from major
    tourist markets either through direct
    flights or chartered services
   Upgrade and modernize infrastructure
    and transport facilities to facilitate
    access in tourist destinations especially
    in the Central Philippines
   Expand tourist accommodation and
    recreation facilities
   Diversify tourist products and services
    such as medical and wellness tourism
    for an enhanced tourism experience
               Hotel and Resorts – Investment Needs
      Additional 20,000 to 30,000 rooms are needed to meet the increased demand by 2010
                            Current supply Vs 2010 demand in accommodated tourist number
                               18.5                         22.8                        4.3

       # MM PAX                                                                          2.7


                                                                                                                   At least additional
                                                                                                                   20,152 rooms to
        Domestic                                                                                                       reach 85%
         tourist                                                                                                   occupancy rate**
                                                           18.4
                               15.7                                                                              Or 38,489 rooms to
                                                                                                                     reach 70%
                                                                                                                  occupancy rate**




                                                                                         1.6
         Foreign
                                                            4.4
          tourist               2.8

                       Current supply in     2010 projected                    Additional capacity
                     accommodated tourist accommodated tourist                       needed
                           number               number*
Note: *Accommodated tourist number does not equals to total tourist number as some tourists may not choose to stay in hotels and resorts
** Assuming demand growth rate for non-accredited establishment rooms is 50% of that for accredited establishment rooms
Source: DOT Hotel Census, August 2005, n=881; DOT Accreditation database as June 2005; Monitor estimation; Monitor analysis
    RESULTS FROM 2005 HOUSEHOLD SURVEY
    ON DOMESTIC VISITORS, April – Sept 2005

   43.5% (23 Million)
    Filipinos, 15 years
    old and up traveled
    within this period

    EACH INDIVIDUAL
     MADE 2 TRIPS AND
     VISITED TWO
     PLACES IN THE
     COUNTRY FOR THE
     SIX MONTH PERIOD
    RESULTS FROM 2005 HOUSEHOLD SURVEY
    ON DOMESTIC VISITORS, April – Sept 2005

     ALMOST 99% OR 23.5 Million domestic travelers had independent
      domestic trips

     17.5 Million spend an average of:

      1.   Accommodation                     P1,200.00
      2.   Food and beverage                 P 400.00
      3.   Sight seeing and guided tour P 600.00
      4.   Entertainment & Recreation        P 300.00
      5.   Local transport (sea,air or land) P 400.00
      6.   Shopping                          P1,100.00
      7.   Others                            P3,200.00
       RESULTS FROM 2005 HOUSEHOLD SURVEY
       ON DOMESTIC VISITORS, April – Sept 2005

MOST FREQUENTLY
  VISITED PLACES:
  1.    NCR
  2.    CAVITE
  3.    BATANGAS
  4.    LAGUNA
  5.    ILOILO
  6.    BULACAN
  7.    NUEVA ECIJA
  8.    PAMPANGA
  9.    CEBU
  10.   PANGASINAN
  11.   ALBAY
               Visitor Profile And
          Travel Characteristics, 2006
 Mode of Travel
    Air (98.73%)                        Sea (1.27%)
 Sex
    Male (61.22%)                       Female (37.40%)

   Average Age                          38.26 years old

   Purpose of Visit
      Holiday                           46.99%
      VFR (Visit Friends / Relatives)   26.66%
      Business                          13.18%
      Convention                         1.28%
      Official Mission                   0.11%
               Visitor Profile And
          Travel Characteristics, 2006
   Frequency Visit   (%)        Overall Average Length of
    - First Visit     31.27       Stay ( Nights)      12.06
    - Repeat Visit    51.30       - Foreign Visitors 10.98
                                  - Overseas Filipino 48.02


   Travel Arrangement           Average Daily Expenditure
    - Independent   61.67         (US$)              83.91
    - Package Tour 18.56          Foreign Visitors   84.70
    - Not Stated    19.77         Overseas Filipino 55.78
     Foreign Visitors Expenditure
                 2006
   Average Daily Expenditure    US$ 83.91

   Major Items of Expenditure
   Accommodation                US$ 25.72
   Shopping                        22.01
   Food and Bev.                   20.39
   Entertainment                     7.02
   Local Transport                   4.71
   Miscellaneous                     2.81
   Guided Tour                       0.36
Regional Statistics
     Regional Destinations of Foreign Tourists
                  Jan-Dec 2006*
1.     REGION   VII    -    542,159
2.     REGION   IV     -    434,530
3.     REGION   VI     -    266,891
4.     NCR             -    262,364
5.     REGION   III    -    155,394
6.     CAR             -     76,812
7.     REGION   I      -     52,786
8.     REGION   XI     -     52,756
9.     REGION   X      -     46,284
10.    REGION   V      -     31,153
11.    REGION   II     -     24,453
12.    REGION   XIII   -     16,200
13.    REGION   IX     -     13,647
14.    REGION   VIII   -     13,329
15.    REGION   XII    -     4,606
* Preliminary
      Regional Destinations of Domestic
           Tourists Jan-Dec 2006*
1.     Region   IV   -   5,852,860
2.     Region   VI   -   1,259,332
3.     Region   VII  -   1,081,903
4.     CAR           -     902,917
5.     Region   X    -     837,851
6.     Region   XI   -     699,552
7.     Region   XII -      618,077
8.     Region   II   -     610,715
9.     Region   V    -     587,823
10.    Region   IX   -     480,297
11.    Region   XIII -     341,844
12.    Region   I    -     281,582
13.    Region   III  -     251,634
14.    Region   VIII -     189,643
15.    NCR           -      68,694
* Preliminary
                  CLARK INT’L AIRPORT
            VISITOR ARRIVALS, JAN – DEC 2006
         REGION                   VOLUME
EAST ASIA                           37,481
ASEAN                               27,093
AMERICA                              8,209
EUROPE                               7,046
AUSTRALASIA/PACIFIC                  3,057
AFRICA                               238
MIDDLE EAST                          128
UNSPECIFIED                           8
FILIPINOS                           151,052
GRAND TOTAL FOR 2006                235,004
GRAND TOTAL FOR 2005                114,902
GROWTH RATE                         104.5%
           CLARK INT’L AIRPORT
 International No of Flights, JAN - DEC 2006

      AIRLINES             NO. OF FLIGHTS
TIGER AIRWAYS                     954
AIR ASIA                          725
ASIANA                            278
CR AIRWAYS/HONGKONG               100
AIRLINES
SHANGHAI AIRLINES                  5
CHINA SOUTHERN                     3
GRAND TOTAL                      2,065
Thank You!

								
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