Korea Generational Difference Power Point Presentation

Generational Differences Dr. Tracy Russo University of Kansas Anchored in time  Beloit’s Mindset 2007 What Berlin Wall? Generational Differences TRusso 2008 Linked to history and society  Four Generations    Defining events Heroes Memories and memorabilia    Especially Gen Y, the Millennials Workplace challenges Managing multiple generations Generational Differences TRusso 2008 Veterans/Builders  Born before 1946  6% of the national workforce Pearl Harbor and World War II The Dust Bowl The New Deal Stock Market crashes Social security system established Korean War Generational Differences TRusso 2008  Defining events       Icons: people, places, things       Superman and Babe Ruth Roosevelt and Churchill Generals Douglas MacArthur and George Patton The Lone Ranger and Flash Gordon Jukeboxes Wet pepper sandwiches Generational Differences TRusso 2008 Baby Boomers   Born 1946 – 1964  45% of the national workforce Backyard bomb shelters, McCarthyism Salk vaccine and birth control pills Civil Rights movement Lunar landings Kennedy, King assassinations Vietnam Generational Differences TRusso 2008 Defining events       Icons: people, places, things       Ghandi and Martin Luther King John F. Kennedy and John Glenn The Ed Sullivan Show Elvis and the Beatles Slinkies, hula hoops Leave it to Beaver; Father Knows Best; Dobie Gillis Generational Differences TRusso 2008 Generation X  Born 1964 – 1977  30% of the U.S. workforce Watergate Three Mile Island, energy crises, Exxon Valdez Outsourcing, offshoring, downsizing Women’s liberation movement; gay rights Berlin Wall torn down Generational Differences TRusso 2008  Defining events      Icons: people, places, things        No heroes The Brady Bunch and The Simpsons Miami Vice; The Cosby Show Pet rocks and Cabbage Patch dolls Punk and heavy metal music; MTV Compact disks, Walkman, personal computers, Windows Rubics Cube; Smurfs Generational Differences TRusso 2008 Generation Y -- Millennials  Born 1978 – 2000  10% of the U.S. workforce 9/11 attacks and Oklahoma City bombing; Columbine High School massacre Development of the Internet; dot.com bust Hubble Space Telescope Spread of AIDS  Defining events     Generational Differences TRusso 2008 Icons: people, places, things       Michael Jordan, Mia Hamm, Sammy Sosa Princess Diana, Christopher Reeves, Bill Gates Barney, Beanie Babies, virtual pets The Spice Girls, Britney Spears The X Games Rock and hip-hop music Generational Differences TRusso 2008 Generalized characteristics Veterans Outlook Work ethic Loyalty Authority Technology Relations Leadership Practical Dedicated Employer Respectful Fascinated Sacrifice Hierarchy Boomers Optimistic Driven Employer Love/hate Challenged Gratification Consensus Gen X Skeptical Balanced Career Gen Y Hopeful Determined Career Unimpressed Polite Proficient Commitment Competence Savvy Inclusion Equality Turnoffs Vulgarity PC-ness Generational Differences TRusso Hype, cliché 2008 Promiscuity Veterans Boomers Values Respect for authority Traditional nuclear Dream Rotary phones One-on-one Memos Optimism, Involvement Disintegrating Gen X Skepticism, fun Latch-key kids Way to get there Cell phones; call only at work Gen Y Realism, confidence Merged families An incredible experience Internet Picture phones Email Family Education Birthright Touch-tone phones; call anytime Comm media Money Put it away Buy now, pay later Generational Differences TRusso Cautious, save, save 2008 Earn to spend Millennials        Wanted; protected; worthy Sheltered Confident Team-oriented Pressured Conventional Wired Generational Differences TRusso 2008 Challenges for Millennials   Growing up coddled Expectation of regular rewards  Some rewards just for being   Parents as safety nets/helicopter parents Anchored by electronic connection   Real-time contact with family and friends Contact confirms identity, provides emotional support Generational Differences TRusso 2008 Electronic connection  One foot in the Army, one at home  Real-time interaction or short delay Response from home about Army role Changing traditional family and gender sex roles Missing contact and support Feeling left out Generational Differences TRusso 2008  Conflicting identities    The pull of the familiar culture   Organizational Challenges  It’s easy to argue that:   The generations are inherently different These differences mean trouble Veterans are fossilized Boomers are narcissistic Gen X-ers are slackers Gen Y-ers are even more narcissistic than the boomers Generational Differences TRusso 2008  Easy accusations:     Organizational priorities  On the other hand, stereotypically,     Veterans – value hard work Boomers – value loyalty Gen X – value work-life balance Gen Y – value innovation and change  These are not necessarily contradictory Generational Differences TRusso 2008 Research shows      Birth year and generation’s place in history influences worldview HOWEVER -The generations value essentially the same things in the workplace Differences reflect life stages and experience more than generations Individual differences are equally important Generational Differences TRusso 2008 What the generations want     To trust their supervisors To have balanced autonomy and support To avoid threatening changes To receive feedback   To feel valued To have an opportunity to learn Generational Differences TRusso 2008 Managing the generations: Focus on the work      Focus on meaning and purpose Define group mission, tasks, deadlines Define individual missions Maximize uniqueness Support workplace teaching and learning Generational Differences TRusso 2008 Managing the generations: Communicate     Make opportunities to communicate Specify, don’t imply Choose channel thoughtfully Draw on expertise and creativity   Provide feedback Acknowledge individuality Generational Differences TRusso 2008 Focusing on individuals  Are you and all the other members of your generation just alike?  Effects of individual background and experiences  Treat others as you would like to be treated Generational Differences TRusso 2008 QUESTIONS or COMMENTS Generational Differences TRusso 2008