Korea Generational Difference Power Point Presentation

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					Generational
 Differences


     Dr. Tracy Russo
 University of Kansas
Anchored in time
   Beloit’s Mindset 2007




    What Berlin Wall?



                  Generational Differences   TRusso   2008
Linked to history and society
   Four Generations
       Defining events
       Heroes
       Memories and memorabilia
   Especially Gen Y, the Millennials
   Workplace challenges
   Managing multiple generations


                    Generational Differences   TRusso   2008
Veterans/Builders
   Born before 1946
           6% of the national workforce
       Defining events
           Pearl Harbor and World War II
           The Dust Bowl
           The New Deal
           Stock Market crashes
           Social security system established
           Korean War

                         Generational Differences   TRusso   2008
Icons: people, places, things
   Superman and Babe Ruth
   Roosevelt and Churchill
   Generals Douglas MacArthur and George
    Patton
   The Lone Ranger and Flash Gordon
   Jukeboxes
   Wet pepper sandwiches

                Generational Differences   TRusso   2008
Baby Boomers
   Born 1946 – 1964
       45% of the national workforce
   Defining events
       Backyard bomb shelters, McCarthyism
       Salk vaccine and birth control pills
       Civil Rights movement
       Lunar landings
       Kennedy, King assassinations
       Vietnam

                     Generational Differences   TRusso   2008
Icons: people, places, things
   Ghandi and Martin Luther King
   John F. Kennedy and John Glenn
   The Ed Sullivan Show
   Elvis and the Beatles
   Slinkies, hula hoops
   Leave it to Beaver; Father Knows Best;
    Dobie Gillis

                 Generational Differences   TRusso   2008
Generation X
   Born 1964 – 1977
       30% of the U.S. workforce
   Defining events
       Watergate
       Three Mile Island, energy crises, Exxon Valdez
       Outsourcing, offshoring, downsizing
       Women’s liberation movement; gay rights
       Berlin Wall torn down

                     Generational Differences   TRusso   2008
Icons: people, places, things
   No heroes
   The Brady Bunch and The Simpsons
   Miami Vice; The Cosby Show
   Pet rocks and Cabbage Patch dolls
   Punk and heavy metal music; MTV
   Compact disks, Walkman, personal
    computers, Windows
   Rubics Cube; Smurfs
                Generational Differences   TRusso   2008
Generation Y -- Millennials
   Born 1978 – 2000
       10% of the U.S. workforce
   Defining events
       9/11 attacks and Oklahoma City bombing;
        Columbine High School massacre
       Development of the Internet; dot.com bust
       Hubble Space Telescope
       Spread of AIDS


                     Generational Differences   TRusso   2008
Icons: people, places, things
   Michael Jordan, Mia Hamm, Sammy Sosa
   Princess Diana, Christopher Reeves, Bill
    Gates
   Barney, Beanie Babies, virtual pets
   The Spice Girls, Britney Spears
   The X Games
   Rock and hip-hop music

                 Generational Differences   TRusso   2008
 Generalized characteristics
             Veterans             Boomers                            Gen X     Gen Y
Outlook      Practical            Optimistic                  Skeptical      Hopeful

Work ethic   Dedicated            Driven                      Balanced       Determined

Loyalty      Employer             Employer                    Career         Career

Authority    Respectful           Love/hate                   Unimpressed Polite

Technology   Fascinated           Challenged                  Proficient     Savvy

Relations    Sacrifice            Gratification               Commitment     Inclusion

Leadership   Hierarchy            Consensus                   Competence     Equality

Turnoffs     Vulgarity            PC-ness                     Hype, cliché   Promiscuity
                          Generational Differences   TRusso   2008
            Veterans Boomers                                    Gen X          Gen Y
Values      Respect for         Optimism,                     Skepticism,    Realism,
            authority           Involvement                   fun            confidence

Family      Traditional         Disintegrating                Latch-key      Merged
            nuclear                                           kids           families
Education   Dream               Birthright                    Way to get     An incredible
                                                              there          experience

Comm        Rotary              Touch-tone                    Cell phones;   Internet
media       phones              phones; call                  call only at   Picture
            One-on-one          anytime                       work           phones
            Memos                                                            Email
Money       Put it away         Buy now,                      Cautious,      Earn to
                                pay later                     save, save     spend

                          Generational Differences   TRusso    2008
Millennials
   Wanted; protected; worthy
   Sheltered
   Confident
   Team-oriented
   Pressured
   Conventional
   Wired

                 Generational Differences   TRusso   2008
Challenges for Millennials
   Growing up coddled
   Expectation of regular rewards
       Some rewards just for being
   Parents as safety nets/helicopter parents
   Anchored by electronic connection
       Real-time contact with family and friends
       Contact confirms identity, provides emotional
        support

                      Generational Differences   TRusso   2008
Electronic connection
   One foot in the Army, one at home
       Real-time interaction or short delay
   Conflicting identities
       Response from home about Army role
       Changing traditional family and gender sex roles
   The pull of the familiar culture
       Missing contact and support
       Feeling left out

                      Generational Differences   TRusso   2008
Organizational Challenges
   It’s easy to argue that:
       The generations are inherently different
       These differences mean trouble
   Easy accusations:
       Veterans are fossilized
       Boomers are narcissistic
       Gen X-ers are slackers
       Gen Y-ers are even more narcissistic than the
        boomers
                      Generational Differences   TRusso   2008
Organizational priorities
   On the other hand, stereotypically,
       Veterans – value hard work
       Boomers – value loyalty
       Gen X – value work-life balance
       Gen Y – value innovation and change


   These are not necessarily contradictory


                     Generational Differences   TRusso   2008
Research shows
   Birth year and generation’s place in history
    influences worldview
   HOWEVER --
   The generations value essentially the same
    things in the workplace
   Differences reflect life stages and experience
    more than generations
   Individual differences are equally important
                  Generational Differences   TRusso   2008
What the generations want
   To trust their supervisors
   To have balanced autonomy and support
   To avoid threatening changes
   To receive feedback
   To feel valued
   To have an opportunity to learn

                     Generational Differences   TRusso   2008
Managing the generations:
Focus on the work

   Focus on meaning and purpose
   Define group mission, tasks, deadlines
   Define individual missions
   Maximize uniqueness
   Support workplace teaching and learning


                  Generational Differences   TRusso   2008
Managing the generations:
Communicate
   Make opportunities to communicate
   Specify, don’t imply
   Choose channel thoughtfully
   Draw on expertise and creativity
   Provide feedback
   Acknowledge individuality
                  Generational Differences   TRusso   2008
Focusing on individuals
   Are you and all the other members of your
    generation just alike?
       Effects of individual background and experiences

   Treat others as you would like to be treated




                     Generational Differences   TRusso   2008
QUESTIONS
                or
COMMENTS
 Generational Differences   TRusso   2008