KAREN PETERSON

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					                              KAREN PETERSON
                               196 Tunstead Ave.
                                 (415) 457-8139
                             E-mail: kep@well.com
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                                      ____

SKILLS

      Editor/publisher of a Marin County environmental magazine.

      Publisher of daily industry newsfeed on climate-change technologies.

      Project management and project development.

      Writer and editor, newspaper and Web.

      Managing staff and freelance staff.

      Website creation and website content development.

      Publishing technologies, electronic and print.


EXPERIENCE

2006-Present, Contract Creative Services, Genencor, a division of Danisco, Palo
Alto, CA

Produce and manage delivery of a wide range of internal communications for senior
management at the industrial biotechnology company. Services include conceptualization,
writing, editing, and supervising a team of contract graphic designers, copy editors, and
video editors to create high-quality print publications and multimedia projects.

2006-Present, Freelance Writing & Editing

      Freelance editing and project services for Strings and Acoustic Guitar magazines,
       San Rafael.
      Content and copy-editing services for commercial websites.
      Published and wrote content for Energy Resource, an industry newsfeed delivered
       through Factiva, a Dow Jones content service, that covered advances in alternative
       energy and climate-change technologies. Samples:
       www.highbeam.com/Energy+Resource/publications.aspx

2007-2008, Founder/Editor, TerraMarin Magazine, Marin County, CA
Conceived, launched, and produced the full-color, quarterly print and Web magazine, a
community-based guide to emerging local interest in issues of sustainability and climate
change. Archive: www.terra-marin.com/archive_index.php

2005-2007, Freelance Writing, Applied Materials Sunnyvale, CA

Researched and wrote about all aspects of the semiconductor manufacturing industry for
in-house newsletter and intranet site. Required translating technical information into
stories accessible to all readers. Extensive interviews with key management and senior
engineers. Topics included Applied’s move into PV solar development.

1997-2006, Co-founder, Editrope, Marin County, CA Boutique marketing company
with clients including:

      June 2001-2006: Genencor Int’l, Palo Alto, CA Launched, developed and
       produced all collateral for extensive and long-lived internal communications
       campaign credited for helping the biotech company win No. 1 Best Company to
       Work For award (HR Magazine) in 2005.

      1997-2002: Hewlett-Packard, Palo Alto, CA Created and managed numerous
       internal communications projects, including a daily business news publication for
       the 15,000-employee sales division. Designed to keep sales team up-to-date on
       market and trends, service was featured on Forbes Online and in The New Yorker
       magazine for innovative use of then-emerging intranet technology.


1995-1997, Editor/Producer, Macworld Online, San Francisco, CA

As member of 5-person launch team, my role was to help determine how best to present
content on the then-new Web format, as well as to develop editorial direction for what
became one of the first successful Web-based magazines. (Byline: Karen Liberatore)

      Recipient: Jesse H. Neal National Business Journalism Award, the American
       Business Press Association. 1997, for work at Macworld Online.


1982-1993, Writer, Editor, San Francisco Chronicle, San Francisco, CA

Feature and Sunday sections feature writer, book critic, real estate and San Francisco
history columnist, copy editor, special sections editor, and production editor. (Byline:
Karen Liberatore)


PROFESSIONAL ACTIVITIES

Present: Founder, co-producer, “The Final Deadline,” an in-progress video documentary
on the final days of the newspaper printing trade. Scriptwriter and researcher, conducted
oral histories and on-camera interviews, grant writing, developed funding events.
2006-2009: Created websites for Marin County-based nonprofit and environmental
groups, including the Tomales Bay Watershed Council, Friends of Corte Madera Creek,
and the San Anselmo Historical Society.

2000-2002: Co-founder, Pacific Coast Women in Wireless, a Bay Area-wide educational
and networking group that met monthly to discuss issues and technologies in the wireless
industry.

COMMUNITY SERVICE

2007-2008: San Anselmo Quality of Life Commission, the town’s sustainability
commission.

2003-2004: Board member, San Anselmo Historical Society.

1991-1998: San Anselmo Historical Commission. Co-chairman for five years.


EDUCATION
Graduates studies, 15 units, Humanities, Dominican University, San Rafael, CA, 2007-2008
BA, University of Arizona, Tucson, AZ, Double major, journalism and political science

				
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