Programme_Jan 12 2011 by wuyunyi


									                                   Accommodation and venue:

               The Bloomsbury Hotel           
               16-22 Great Russell Street               Tel: +44 (0) 20 7347 1000
               London WC1B 3NN                          Fax: +44 (0) 20 7347 1001

Wednesday, January 26, 2011

Arrival of the participants (transfers will not be organized)

17:00           Working documents presented to participants at EL welcome desk in the lobby of
                the hotel.

19:30           Welcome cocktail at the Queen Mary Hall
20:00           Dinner at the Queen Mary Hall

Thursday, January 27, 2011 (Meeting Room: George V)

09:00-09:15     Opening addresses by
                Mr Friedrich STICKLER, EL President
                   Jean-     MONER-
                Mr Jean-Luc MONER-BANET, WLA Executive Committee Member and Chair of EL
                Knowledge Management, Congresses/Seminars Committee

09:15-09:45     Introduction to the seminar by Mr Gilbert REHAYEM, Moderator

09:45-10:30     World Overview Marketing and Social Media across the World
                - Keynote speaker (tbc)

                                          10:30 – 11:00 Break

11:00-12:30         Services                      and                     Studies
                New Services – Marketing Strategy and Social Media – Case Studies
               - Mr Mikko MATTINEN, Head of Online & Mobile, Veikkaus Oy/Finland
                  “Launch on Bingo and the chat function at Veikkaus Oy/Finland”
               – Mr Nigel GOODACRE, Head of e-commerce, Camelot UK Lotteries Ltd. /UK
               - Ms Mette MØRCH, Advisor CRM & Social Media, Norsk Tipping /Norway
                 “Beta testing and launch of Iphone gaming solution in Norway”
               - Mr Maurizio SANTACROCE , Head of E-gaming Business Unit, Sisal SpA/Italy

                Panel discussion
                          12:30 – 13:30 Lunch break at the Queen Mary Hall

                Promotions strategy and Social Media – Case studies

13:30-14:15     - Keynote speaker
                  Mr Dan THWAITES, Planning Director, Crayon /UK
                  “How to create and run social media campaigns”

14:15-14:40          Ágnes
                - Ms Ágnes TULIK, Deputy Manager of Communication Department,
                  Szerencsejatek zrt. / Hungary

                Communications strategy and Social Media – Case study

14:40- 15:00    - Mr Marc FREDERIX, Director Marketing & Sponsoring, Loterie Nationale/Belgium
                  “Using Social Media to listen to your players and connecting with your company
                  and your brands”

                 Panel for questions

                                           15:10 – 15:30 Break

15:30-16:15      Keynote speaker
                 Mr Raphaël BRINER, CEO, Hyperweek /Switzerland
                “Landscape & social Gaming – Loterie Romande case study”

                Panel with speakers

17:00           Questions and close of day

        19:35   Meeting in the Lobby of the Hotel
        19:40   Departure to the Restaurant Floridita
                100, Wardour Street, Westminster, London
                Tel: +44 207 314 4000 -

                                                           20:00        Dinner
                                                           21:30        Entertainment
                                                           Latin American / Salsa Music

Friday, January 28, 2011 (Meeting Room: George V)

09:00-10:00     Social Media – view from the outside of the lottery industry
                - Keynote speaker
                   Mr Mallen BAKER, Founding Director, Business Respect/UK
                   “New media as a tool for building trust – or destroying it”

10:00-10:30       Facebook presentation

                  Panel with speakers

                                             10:30 – 11:00 Break

                                   NEW OFFERINGS – NEW TECHNOLOGY

11:00-12:30       How the vendors/Partners (re)act re.: Social Media
                  - Mr Lee KNOTT, Head of Marketing Services, GTECH CORPORATION
                  - Mr Michael LIGHTMAN, Vice-President Business Development, SCIENTIFIC GAMES
                  - INTRALOT S.A. (name tbc)
                  - Ms Nancy BETTCHER, Director of Product Innovation & Development, POLLARD
                    BANKNOTE: “The Gamification of Life”
                  - Mr Aegir SAEVARSSON, Sales Manager, BETWARE: “How does social gaming
                      relate to Lotteries”


                               12:45 – 13:45 Lunch at the Queen Mary Hall

                                         ISSUES AND CHALLENGES

13:45 -15:00      How Social Media affect the working policy for Lotteries
                  Discussion on questionnaire
                  Final Panel to wrap-up - strategic importance of Social Media –
                  Is it a Fad?
                  Guests executives and attendees

15:15-15:30       Q/A and closing

   Before checking out, all participants are kindly requested to pay their personal extras such as
                         minibar, phone, fax, as well as extra nights, etc.

Lausanne, January 12, 2011


To top