Programme_Jan 12 2011 by wuyunyi

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									                                   Accommodation and venue:

               The Bloomsbury Hotel                     www.doylecollection.com
               16-22 Great Russell Street               Tel: +44 (0) 20 7347 1000
               London WC1B 3NN                          Fax: +44 (0) 20 7347 1001




Wednesday, January 26, 2011

Arrival of the participants (transfers will not be organized)

17:00           Working documents presented to participants at EL welcome desk in the lobby of
                the hotel.

19:30           Welcome cocktail at the Queen Mary Hall
20:00           Dinner at the Queen Mary Hall


Thursday, January 27, 2011 (Meeting Room: George V)

09:00-09:15     Opening addresses by
                Mr Friedrich STICKLER, EL President
                   Jean-     MONER-
                Mr Jean-Luc MONER-BANET, WLA Executive Committee Member and Chair of EL
                Knowledge Management, Congresses/Seminars Committee

09:15-09:45     Introduction to the seminar by Mr Gilbert REHAYEM, Moderator

09:45-10:30     World Overview Marketing and Social Media across the World
                - Keynote speaker (tbc)



                                          10:30 – 11:00 Break


11:00-12:30         Services                      and                     Studies
                New Services – Marketing Strategy and Social Media – Case Studies
               - Mr Mikko MATTINEN, Head of Online & Mobile, Veikkaus Oy/Finland
                  “Launch on Bingo and the chat function at Veikkaus Oy/Finland”
               – Mr Nigel GOODACRE, Head of e-commerce, Camelot UK Lotteries Ltd. /UK
               - Ms Mette MØRCH, Advisor CRM & Social Media, Norsk Tipping /Norway
                 “Beta testing and launch of Iphone gaming solution in Norway”
               - Mr Maurizio SANTACROCE , Head of E-gaming Business Unit, Sisal SpA/Italy

                Panel discussion
                          12:30 – 13:30 Lunch break at the Queen Mary Hall


                Promotions strategy and Social Media – Case studies

13:30-14:15     - Keynote speaker
                  Mr Dan THWAITES, Planning Director, Crayon /UK
                  “How to create and run social media campaigns”

14:15-14:40          Ágnes
                - Ms Ágnes TULIK, Deputy Manager of Communication Department,
                  Szerencsejatek zrt. / Hungary

                Communications strategy and Social Media – Case study
                Communications

14:40- 15:00    - Mr Marc FREDERIX, Director Marketing & Sponsoring, Loterie Nationale/Belgium
                  “Using Social Media to listen to your players and connecting with your company
                  and your brands”

                 Panel for questions


                                           15:10 – 15:30 Break


15:30-16:15      Keynote speaker
                 Mr Raphaël BRINER, CEO, Hyperweek /Switzerland
                “Landscape & social Gaming – Loterie Romande case study”

                Panel with speakers

17:00           Questions and close of day


        19:35   Meeting in the Lobby of the Hotel
        19:40   Departure to the Restaurant Floridita
                100, Wardour Street, Westminster, London
                Tel: +44 207 314 4000 - www.floridita.co.uk/london



                                                           20:00        Dinner
                                                           21:30        Entertainment
                                                           Latin American / Salsa Music




Friday, January 28, 2011 (Meeting Room: George V)

09:00-10:00     Social Media – view from the outside of the lottery industry
                - Keynote speaker
                   Mr Mallen BAKER, Founding Director, Business Respect/UK
                   “New media as a tool for building trust – or destroying it”




                                                                                               2
10:00-10:30       Facebook presentation

                  Panel with speakers

                                             10:30 – 11:00 Break


                                   NEW OFFERINGS – NEW TECHNOLOGY

11:00-12:30       How the vendors/Partners (re)act re.: Social Media
                  - Mr Lee KNOTT, Head of Marketing Services, GTECH CORPORATION
                  - Mr Michael LIGHTMAN, Vice-President Business Development, SCIENTIFIC GAMES
                  - INTRALOT S.A. (name tbc)
                  - Ms Nancy BETTCHER, Director of Product Innovation & Development, POLLARD
                    BANKNOTE: “The Gamification of Life”
                  - Mr Aegir SAEVARSSON, Sales Manager, BETWARE: “How does social gaming
                      relate to Lotteries”

                  Panel

                               12:45 – 13:45 Lunch at the Queen Mary Hall


                                         ISSUES AND CHALLENGES

13:45 -15:00      How Social Media affect the working policy for Lotteries
                  Discussion on questionnaire
                  Final Panel to wrap-up - strategic importance of Social Media –
                  Is it a Fad?
                  Guests executives and attendees


15:15-15:30       Q/A and closing




   Before checking out, all participants are kindly requested to pay their personal extras such as
                         minibar, phone, fax, as well as extra nights, etc.




Lausanne, January 12, 2011



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