STUDY ON KERALA'S HOSPITALITY SECTOR by wuyunyi

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									God’s Own Country!
  New synergies…


    T Balakrishnan
    23 December 2008
 God’s Own Country in the 80’s
• One destination - Kovalam
• Just Two Star Hotels
• Little information on the Destination
    God’s Own Country in the 80’s
•   Brand Born
•   The beginnings of marketing
•   Tourism declared an industry
•   Identified Private sector as growth engine
    God’s Own Country in the 90’s
•   Promotions go full-swing
•   Demand drives Supply
•   Big industry names show interest
•   International acclaims
•   Focus on USPs – Backwater and Ayurveda
     God’s Own Country, today
• Multiple destinations
• Presence of major Tourism brands
• Accommodation in all ranges
• Highest crowd-puller at international platforms
• Growth in tourist arrivals 2007
  – Foreign: 515,808 arrivals growing at 20.37%
  – Domestic: 6,271,724 arrivals growing at 5.92%
God’s Own Country, bright prospects

• Demand to grow at the highest recorded rate of 11.6%
  per annum; higher than the fastest growing country,
  Turkey – 10.2%
• Travel and Tourism economy employment will triple
  from 693,000 to 2.0 million in 2012
• Expected to achieve an Annual growth rate of 11.4% for
  the 10 year period, up to 2013
Source : WTTC
God’s Own Country, investments
• Tourism investments range from Rs.1000
  Cr. - Rs.1200 Cr. (2006-07)
• Global financial crisis an opportunity for
  investments
 Environment Fostering Tourism
         Entrepreneur
• Government of Kerala
  – Strong support
  – Facilitator for tourism Industry
  – Aggressive marketer of Kerala Tourism
  – Partner in progress with private sector
Investment Opportunities
Emerging Private-Public Partnership
             Projects
•   Veli, Trivandrum. 19 acre
•   Varkala, Trivandrum. 7.84 acre
•   Peermedu, Idukki. 7.45 acre
•   Nelliyampathy, Palakkad. 25 acre
•   Kalpettta, Wayanad. 15 acre
•   Thrissur City,Thrissur. 3 acre
•   Kochi City, Ernakulam. 0.54 acre
     Resident Entrepreneur - NRK
         Partnership Projects

•   Government will play the facilitator’s role
•   Focus on small and medium NRK investors
•   Win-Win opportunity for resident
    entrepreneur
•   New investment model facilitated by TRKL in
    partnership with KSIDC
                 Projects by Type
•       Accommodation – Resorts/Hotels/Ayurveda…
    –     52
•       Health Services
    –     3
•       Commercial Complex
•       Souvenirs
•       Flying club / Aero Sports
•       Wax Museum
•       Fast Food
           Projects by District
•   Thiruvananthapuram   -   2
•   Kollam               -   2
•   Alappuzha            -   4
•   Kottayam             -   4
•   Idukki               -   10
•   Ernakulam            -   9
•   Thrissur             -   1
•   Palakkad             -   3
•   Malappuram           -   3
•   Kozhikode            -   4
•   Wayanad              -   3
•   Kannur               -   4
•   Kasaragod            -   3
•   Various / Multiple   -   8
          Projects by Land Area
•   Small (below 5 acres)    -   26
•   Medium (5 to 15 acres)   -   17
•   Large (15 to 50 acres)   -   9
•   Mega (50 acre plus)      -   5
•   Others                   -   3
     Projects by NRK Investments
•   Small (below 5 Crores)    -   25
•   Medium (5 to 15 Crores)   -   13
•   Large (15 to 50 Crore)    -   6
•   Mega (50 Crore plus)      -   5
•   To be finalised           -   11
     Project ideas from Architects in
                  Kerala
•   Fashion Street, Kannur
•   Floating Market, Alappuzha
•   Food Bazar, Kozhikode
•   Sandbank, Vadakara
•   Ski Park, Thrissur
•   Techno Quarter, Cochin or Thrissur
     Project ideas from Architects in
                  Kerala
•   Water Cruise, from Kasargode to Kanyakumari
•   Aqua Palace
•   Finishing School, Malappuram
•   Drive in Restaurant, Munnar
•   Holiday Village, Munnar and Wayanad
•   Urban Beach Village, Muzhupilangadu Beach
 TRKL – Building God’s Own Country
• Nodal agency of Government of Kerala for
  Tourism infrastructure and investment
  promotion
• JV with Taj
• Being re-structured to be a full-fledged
  infrastructure and investment company
             KSIDC Your Partner
• Co-promotes vital tourism projects with equity stake
  (Eg. Hotel Le Meridien and International Convention
  Centre, Kochi)
• Provides Term Loans at 10 to 12% interest rates
• Agency facilitating Grant from Govt. of India for Large
  Revenue Generating projects in tourism (Eg. Lulu
  International Convention Centre- Thrissur, CIAL Golf
  Course project-Kochi)
• Consultancy Services for Tourism Investors
   Projects KSIDC is showcasing for
               Revival
• Kalpatharu Resorts (P) Ltd
  – South Paravur, Kollam
  – 15 Lake Villas & 12 Heritage Villas
• Cheramann Resorts Pvt Ltd
  – Kappad, Kozhikode District
  – Beach Resort with 28 rooms and 10 independent
    cottages
The woods are lovely, dark and deep.
        But I have promises to keep,
     And miles to go before I sleep,
     And miles to go before I sleep.

                        Robert Frost
Thank You

								
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