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CANON COMMUNICATIONS LLC

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									                               Medical Product
                               Manufacturing News




With an expanded digital portfolio, and exclusive
circulation, MPMN remains the #1 product tabloid for
the medical device and manufacturing industry, trusted
by suppliers for more than 24 years.
                                               Medical Product
                                               Manufacturing News
                                WHY MPMN?

The LARGEST circulation of any medical manufacturing product tabloid –-
        38,040 subscribers with a 10x/yr frequency!

The MOST new product releases of any medical manufacturing publication---
       more than 150 in every issue!

The LONGEST running medical manufacturing product tabloid---
       celebrating 24 YEARS of the most reliable product news!

Duplicated circulation between MPMN and sister publication MD&DI is extremely low--
         only 11%!

98% of our subscribers have reached out and directly requested to receive MPMN

LEADING the industry in medical product news---
       making MPMN the most reliable product tabloid for reaching potential
       buyers!
                                        Medical Product
                                        Manufacturing News
Qualified One-Year Circulation
                      •   85% of MPMN readers request MPMN year-
                          in and year-out
                      •   82% of MPMN’s circulation are
                          medical device manufacturers.
                  You will not find a more targeted audience anywhere
                  in the industry.
How Together MDDI & MPMN Give You the Most Comprehensive Reach
                into the Medical Device Industry:
                                    MD/MP Competitive Comparison from June 2008 BPA’s

Source:                                                                                             Medical Design   Medical Product   Todays' Medical
BPA June ‘08 Publisher Statements              MD&DI                 MPMN         Medical Design     Technology       Outsourcing       Developments




Total circulation                       50,540                38,040              41,545            41,054           25,000            17,333




Frequency                                12                    10                  10                12                9                10




Qualified 1 year                        45,493         90%    32,334        85%   33,417     80%    29,752     72%   16771       67%   13,887       80%




Total direct request                    50,540         100%   37,467        98%   33,610     81%    30,146     73%   16959       68%   10,686       62%




Other than request (house pubs)                                                                     4,079      10%




List source                                                                       7,935      19%    6,829      17%    8041       32%   6,647        38%



Digital                                        0                 1098        3%     1,792      4%     5,024    12%           0                  0



                                        Jun-08                Jun-08              Jun-08            Jun-08           Jun-08            Jun-08




Canada                                   925            %      802          2%    1,222      3%      23        0%     149        1%     23          0%




Foreign                                   0            0%       0           0%      0        0%       0        0%     1616       6%      3          0%
                     MD/MP Competitive Comparison from June 2008 BPA’s Cont’d…


                                                                                        Medical Design   Medical Product   Today’s Medical
                                     MD&DI               MPMN         Medical Design     Technology       Outsourcing       Developments



Industries head-to-head




Medical Device Manufacturing   43,608        86%   31,344       82%   22,181      53%   34,952     85%   17,232     69%    11,304      65%




Manu of In Vitro               2,374         5%    1,201        3%     1,648       4%    786        2%     502       2%       0        0%




Manu of Pharma                 2,179         4%    2,097        6%     3,626       9%   2,366       6%      0        0%       0        0%




Manu Service Providers           0           0%      0          0%     8,596      21%     0         0%    3,082     12%     4,735      27%




Consultant                     1,674         3%    1,749        5%     2,766       7%     0         0%    1,337      5%       0        0%




Government                      705          1%    1,649        4%     1,914       5%     0         0%     352       1%       0        0%




Other                            0           0%      0          0%     814         2%   2,950       7%    1,831      7%     1,294      7%
                      MD/MP Competitive Comparison from June 2008 BPA’s Cont’d…



                                                                                        Medical Design   Medical Product   Today’s Medical
                                     MD&DI               MPMN         Medical Design     Technology       Outsourcing       Developments


Job Functions head-to-head



Gen/ Corp Mgmt                  7,848        16%   9,857        26%   12,082      29%   10,638     26%   13,807     34%     7,647      44%



Engineers - Design/Proj/Proc   16,047        32%   13,178       35%   15,048      36%   17,860     44%    1,898      5%     4,906      28%



Mfg/Prod/Fac                    6,324        13%   3,607        9%     7,086      17%    2,190      5%    1,151      3%     4,182      24%



Marketing                       4,492        9%    3,124        8%     100        0%      0         0%    1,890      5%       0        0%



R&D                             7,961        16%   6,010        16%    6,041      15%    9,357     23%    1,434      3%       0        0%



Purchasing                      1,483        3%      0          0%      0         0%      0         0%     529       1%       0        0%



Regulatory /Legal               1,515        3%     380         1%     262        1%      0         0%     394       1%       0        0%



Facility Engineer               529          1%      0          0%      0         0%      0         0%      0        0%       0        0%



QA/QC                           4,341        9%    1,884        5%     712        2%      0         0%    1,095      3%       0        0%



Other                            0           0%      0          0%     214        1%     1,009      2%    1,272      3%      598       3%
                                                 Medical Product
                                                 Manufacturing News
                             MPMN’s Annual Buyers Guide
                           The #1 Products and Services Sourcing Guide
                                          in the Industry!

                      Advertiser Bonuses:
                      •Guaranteed 50-word company description
MD&M West             •Company name highlighted in bold type with the option of
MD&M East             upgrading to a “Featured Supplier” listing.
MD&M Midwest
MD&M Minneapolis
                      •Corporate Profiles: Available at a discount to all ½-page
BioMEDevice
                      and larger advertisers. These are a great opportunity to tell
Nepcon/Assembly New
                      your company’s unique story in detail.
England/OEM New
England               •Bonus distribution: Only MPMN’s Buyers Guide gets your
PLASTEC               message to all of these Canon events:
WestPack
EastPack              ←←←←
Nat’l. Mfg. Week
                                                 Medical Product
                                                 Manufacturing News
           Integrate Your Marketing!
MPMN has several digital products tailored to compliment your print campaign and
  stay in front of our audience with electronic media between monthly issues:


                                      Monthly Product Showcases – 20,000 subscribers
                                           Emerging Tech Bulletin – 20,000 subscribers

                                                      Tech Update – 15,000 subscribers
                                       MD&M Tradeshow Advisors – 18,000 subscribers
                                                 Regional Roundup – 8,000 subscribers
                                                  Webcast – free to registrants, 2x/year
                                                     Digital Edition – 7,600 subscribers



Digital readers remain highly engaged with advertisers. Over 90% took some type of
 action with regards to a product or service. - BPA/Texterity Digital Survey May 2008
                             Medical Electronics
                                 Manufacturing




Distributed twice a year, Medical Electronics
Manufacturing has been the only publication of its
kind for the past 17 years dedicated exclusively to the
17.5 billion, medical electronics market – the single
largest segment of the device industry.
            Canon Communications LLC is the leading publisher, trade
             show producer and digital media company for the medical
          manufacturing industry. Canon’s publications consistently deliver
           the latest in industry news, innovations, and market trends and
             are renowned for their unparalleled commitment to quality.

           Canon connects medical engineers, manufacturers, suppliers
           and buyers and provides the most relevant, vital information to
            professionals in all areas of the complex industries it serves.
                     Learn what Canon can do for you today…




                                Alison LeBoeuf
                     Account Executive – Western Region
                     Ph: 310/445-3747          Fax: 310/445-3799
                          alison.leboeuf@cancom.com
Medical Product                                                     Medical Electronics
Manufacturing News                                                      Manufacturing

								
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