Politics Sample Proposal Letter by ydk43961

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Politics Sample Proposal Letter document sample

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									Washington’s Bid for
 the 2012 Olympic
      Games
        October 20, 2002

   Alice Ivey Snyder, Ph.D.
       Director, Proposal Operations, ACS
               1133 15th Street NW
             Washington, DC 20005
   alice.snyder@acs-inc.com 202.756.5629    1
Overview

   The Process
   The Players
   The Proposal
   The Outcomes

…Interspersed with Lessons Learned
    & Sample Graphics

                                     2
The Bid Process



                  3
  Lesson Learned

 Olympic bids take a
long time & cost a lot
       of money
                         4
  Lesson Learned

   Politics is part &
parcel of the Olympic
  selection process
                        5
How It All Began

   Up to and including 1998
     Initial area interest generated
     DC group incorporated

     Dan Knise named President/CEO

   1999 to 2000
     Fund raising escalated ($12M)
     Negotiations initiated between DC
      and Baltimore for a joint bid

                                          6
Enter ACS

   July 2000
     ACS approached for a donation
     ACS offered proposal center services

     Proposal work began in earnest

     Sydney Olympic Games held

   December 15, 2000
     Initial US bids submitted to USOC
     Bids included: DC, SF, NY, LA, Tampa-
      Orlando, Houston, Dallas, Cincinnati
                                         7
And Then…

   April to October 2001
       USOC officials visited bid sites
   May 25, 2001
       Revised bids submitted
   September 11, 2001
   October 27, 2001
       NY, DC, SF, Houston selected as
        US semi-finalists
                                           8
The Pursuit Continues

   April 2002
       Bid addendum packages submitted
   August 27, 2002
       NY & SF selected as US finalists
   November 2002
       NY selected as US candidate city
   July 15, 2003
       USOC submitted NY candidacy to IOC
                                           9
Finalizing the Prize

   May 18, 2004
       IOC announced finalists: NY,
        London, Madrid, Moscow, Paris
   November 15, 2004
       Candidate cities submit bid books
   February to March 2005
       IOC visits candidate cities
   July 6, 2005
       Host city for 2012 announced        10
The Achieved Goal

   Summer 2012
       2012 Olympic Games held
   Later
       Host city prepares elaborate report
        of the Games


14+ years from concept to games

                                              11
12
13
The Players



              14
  Lesson Learned

In-kind contributions
    are essential

                        15
The Major Players

   Washington, DC 2012
     Earlier known as Chesapeake
      Region 2012 Coalition
     Even earlier known as Washington-
      Baltimore 2012 Coalition
     4 paid staff
         2 ongoing volunteers
         Later added 1 Olympian




                                          16
Major Proposal Participants

   Parsons Brinckerhoff
   HNTB Architecture
   Brailsford & Dunlavey
   Jennifer Jordan-Lock
   Rummel Klepper & Kahl
   Burson Marsteller
   ACS

                              17
The Rest of the Crowd

   IOC
   International Federations
   USOC and bid committee
   22 National Governing Bodies
   Area governments & their agencies
   Colleges and universities
   US Navy
   Private enterprises

                                        18
Lesson Really Learned

 Politics is woven into
  every thread of the
    Olympic fabric
                          19
The Proposal



               20
Starting the Proposal

   They said they needed only
    production assistance
       Not the case
   Proposal said to be “essentially
    written”
     “Working on it for a year”
     Document never seen

   They would provide all necessary
    staff
       Few people available to write   22
The RFP
   Small sheaf of papers
     Vague and contradictory
     No unnecessarily elaborate
      submissions
   Many obscure details required
   Myriad unwritten Olympic rules
   Huge but necessary learning curve
       “Olympic” is a foreign language
   Changes before & after submission
       They forgot sections              23
Proposal Organization
   Cover letter
   No table of contents
   Introduction to each volume
   Separate executive summary
   100+ “guarantee” letters
   19 “themes”



                                  24
    The 19 Themes

   Bid city characteristics      Olympism
   Legal                         Olympic Village
   Customs, immigration          Accommodation
   Environment                   Transportation
   Climate                       Technology
   Security                      Media
   Medical                       Finance
   Official Program              Marketing
   Sports Organization           Guarantees
   Sports
                                                 25
26
27
Third Version Requirements

   Significant modifications of 9
    themes (several actually new)
     International strategies
     Paralympic Games

     Self-governance

     USOC-NGB partnership proposals




                                       28
Issues

   Knise extremely busy with
    negotiations
   One person nominated self as #2
    in charge
   Very limited proposal related
    knowledge
   Nearly everyone had a “real job”
    as well
   Many changes to the RFP
                                       29
And More Issues

   Not enough people to do the work
   Unwillingness to conform to SOPs
       26 changes after “go final”
   Unfamiliar with the concept of
    “compliant bid”
   Good treatment begat high
    expectations
     Increasingly more sophisticated
      graphics
     “Feed me…now!”
                                        30
    ACS’ Role Expanded

   Proposal Manager
   2 FT writers
   2 PT writers
   1 FT graphic artist
   2 FT temp graphic artists
   2 FT temp writers/researchers
   Many PT graphic artists
   Varied editors & desktop publishers
                                      31
 Unexpected Lesson
     Learned

 Research of obscure
   facts is key to a
compliant Olympic bid
                        32
Research Obscura

   Average temperature for July 20
    to Aug 5, 1968 to1997
     Temperature by hour
     Special focus on Garrett Co, MD

   Number of area public and private
    buses
   Total km of area cable
   Average time in 2000 & 2012
    between hotels and venues
                                        33
34
Style and Look

   Followed the RFP
   3 ring colored binders
   Dull 28 lb cream recycled paper
   Bankers box
   Color only in graphics
   Lavish tabs
   Somewhat formal & conservative
    in tone and look
                                      35
Final Statistics

   First submittal
     3 volumes
     800 pages
     200 copies

   Second submittal
     Same size
     75 copies

   Third submittal
     1 volume
     40 copies        36
  Lesson Learned

In for a penny, in for
       a pound

                         37
Lesson Learned

 Book-checking
   600 books
takes a long time
                    38
The Outcomes



               39
DC did not win



                 40
    Lesson
We Already Knew

Best technical does
not equate to a win
                      41
NY won – well, sort of



                         42
   Lesson Learned

  Playing by the rules
may not be the way to
win the Olympic “game”
                         43
The NY bid

   Glitzy
   Extremely expensive
   More contemporary and splashy
    look
   Promised a great deal
   9/11 said to have played into the
    decision
   Said to have been not compliant
                                        44
45
46
     Lesson Learned

 NY probably cannot win
but may stay in the running
         for 2016

                              47
Results of the Experience

   Fun but painful
   Extraordinarily long hours
   Very little recognition of our effort
    and expenditure
   Never over
   Improved the quality of our own
    proposals

                                            48
    Lesson Relearned

All proposals are the same,
        just different

                          49
What They Learned

   How to write a proposal right
       Not necessarily a good thing
   Needed procedures just to finish
    on time
       They had no rules
   ACS fed well
   ACS delivers 150%

                                       50
       Lesson
  Definitely Learned

If your boss volunteers
  you for something, it
may grow out of scope
                          51
Thank You

								
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