China private equity shoots upward

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							                                                        REPORT Can Major League
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                                                        PERSPECTivE New Delhi,
                                                        Beijing and trouble in Tibet p20

                                                        SOUTHEAST ASiA Inside
May 2008 Vol. 19, No.05   www.chinaeconomicreview.com   the palm oil supply chain   p22




Growth capital
 China private equity shoots upward


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                                                           CHinA ECOnOmiC REviEw: winnER, 2007 SOPA AwARdS, bEST ExPlAnATORy REPORTinG




                                                   34          SPECiAl REPORT
                                                                Domestic and foreign
                                                                capital go head-to-head
                                                     in China’s ever more competitive
Published monthly since 1990
                                                     private equity industry

Publisher
China Economic Review Ltd.
Editor
Tim Burroughs
deputy Editor
Wong Joon Ian
Contributing Editors
Andrew Galbraith, John Bishop,
Sarah Wang, Ling Jin, Alfred Romann,
Mark Godfrey, Zhang Zheng
Production manager
Tom Pellman
Editor at large
Graham Earnshaw
Associate Publisher
Gareth Powell
marketing manager
Rain Ma




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                                                                                               10                             China Economic Review • May 2008       
         CO mmEnTARy



         Darfur anyone?                                                                     “While the Dream for Darfur campaign certainly expresses
                                                                                        solidarity with the people of Tibet ... Our focus is on the unsur-
                                                                                        passably urgent task of improving security for civilians and hu-
                                                                                        manitarians in Darfur,” said Eric Reeves, a Smith College pro-
         other causes have been sidelined by                                            fessor who helped start the Dream for Darfur campaign, when
                                                                                        asked for his response to the current situation.
         Tibet’s dominance of the news cycle                                                He said that the urgency was because Sudan’s rainy season,
                                                                                        traditionally a period that has caused food shortages among the
                                                                                        population there, was nearing.


         T
                 he Olympic torch relay has become a convenient news                        As the games draw closer, will activist groups jostle more
                 hook in recent weeks, much to the delight of groups who                intensely for media attention? The torch relay-Tibet conflation
                 are dissatisfied with various aspects of Chinese rule. As              appears to have pushed the Darfur-Olympics grouping out of
         the flame traveled through London, Paris, San Francisco, Kara-                 the news cycle for now.
         chi and New Delhi, protesters in those cities were ready for their                 This raises the question of whether some causes are more
         moment in the media spotlight.                                                 worthy of our attention than others. All but the most rigidly
             The grab for the media spotlight began with the torch-light-               utilitarian among us would surely have difficulty weighing al-
         ing ceremony in Greece. Three members of media-rights group                    legations of genocide against claims of colonization, for ex-
         Reporters Without Borders shouted “Freedom!”, tried to grab                    ample. Smith’s remark about Sudan’s rainy season bearing
         the microphone from the Beijing Olympics organizing commit-                    down on a hungry populace, for instance, also forces us to
         tee’s chief as he made a speech, and unfurled a banner that said,              ask if some causes deserve to be addressed before others.
         “Boycott the country that tramples on human rights.”                               The various activist groups that have converged on the
             Since then, the Tibetan cause has dominated Olympic pro-                   Olympics have confronted us with some uncomfortable ques-
         testing news. This is hardly surprising given the torch-lighting               tions. All of them lay claim to some moral high ground, but
         happened on March 24, just days after rioting and fires broke                  which of them do we pay attention to?
         out in Lhasa, Tibet’s capital city.                                                Will it simply boil down to which group is able to stage the
             Being center of the media circus is great for the Tibetan                  most media-savvy protest? Or will it be a calculation of how
         cause, but what about the other groups that had been using the                 much blood has been spilt for each cause, or is there some other
         Olympics as leverage against the Chinese government? Most                      formula? If so, it would be an unfortunate situation for a sport-
         prominent of those were the Darfur activists, who had scored                   ing event that’s supposed to be about humanity’s virtues, rather
         some victories before Tibet stole the limelight.                               than a desire for exciting news.


            Seller’s market                                                                                     of the 180 equity funds operational in 2007
                                                                                                                actually managed to beat the CSI 300 Index.
                                                                                                                While it is tempting to suggest that China’s
            If 2007 was the year in which Chinese investors                                                     fund managers effectively earned US$4 billion
            fell in love with mutual funds, what are we to                                                      for doing nothing out of the ordinary, it is also
            expect from 2008? Based on current progress,                                                        unfair. It is not unusual for funds in a volatile,
            it may be the year in which fund managers see                                                       fast-growing market to trail the index.
            their egos punctured and their bonus checks                                                              Furthermore, fund managers in China are
            decimated.                                                                                          said to keep a relatively large portion of assets
                  The first quarter of the year was not good                                                    in cash to cover the frequent redemptions by
            for China’s stock markets, or anyone else’s                                                         investors who are still focused on the short-
            for that matter. The Shanghai Composite In-                                                         term gains.
            dex (SCI) finished March down 29%, its worst                                                             In the months ahead, growth in assets
            quarterly performance on record.                                                                    under management and management fees
                  The index also had a rough time of it in                                                      will be more moderate than last year – but this
            the final three months of 2007, posting a 20%                                                       doesn’t mean a fund manager’s value will fall.
            decline, but the mutual fund investors hung in                                                           The turning point for mutual funds in
            there, with assets under management rising                                                          2007 was the May 30 hike in the stamp duty
            by 5%. Not so this year. Assets under manage-                                                       levied on stock market transactions. Shares
                                                               blEAk: Stocks began 2008 in poor fashion
            ment were down 24% in the first quarter of                                                          slumped and scores of individual investors got
            2008, according to reports.                        market. The fund managers made a whop-           burnt, but the funds emerged with minimal
TH




                  However, this is not the most shocking       ping US$4 billion in fees, up from US$813.9      losses. With this timely reminder that industry
  E




               fund management statistic to emerge in          million the previous year. Put those figures     professionals are better at picking stocks than
CH r s ra ks 0,0




                   recent weeks. Pride of place goes to the    in context: The SCI more or less doubled in      taxi drivers, investors placed their money and
  in mor ise del 31
  (F
Fu

     o

    A e d d: ive




                      fees earned by China’s fund manag-       value last year; fund management assets          faith in the funds.
     nd boo 1


     RE et U re




                          ers in 2007 for sinking people’s     nearly trebled; fund management fees grew             If 2008 continues as it has begun, a fund
        Ad ails S$3 d:




                              hard-earned cash into what       by close to 400%.                                manager who can spot a dog from a darling
          in see 2,6




                                 was then a buoyant A-share         The overriding irony here is that only 14   could be worth his weight in gold.
             G p 76
                    PR
                        Oj
                     6)

                           EC
                              T
 bEST OF THE EdiTORS’ jOURnAl

                                   Niu Yue, Niu Yue
                                 newsflash: Chinese                  (which would be truly bizarre – I wonder if even 20% of Eng-
                                  prefer their word for it,          lish-speakers would use that name these days).
                                   march 2:                             While it isn’t whether this means Chinese people would like
                                    A survey, initiated by the       “standard” Chinese names applied universally across the globe
                                     China Youth Daily in as-        or just on the street signs in their own cities, the article’s author
                                      sociation with the website     decides to let other unnamed “experts” speak for them: “Some
                                     sina.com.cn, found that         experts have pointed out that “only by preserving its own cul-
                                      over 80% of Chinese peo-       tural traditions and nationalism in international communication
                                      ple are opposed to trans-      can a nation speak to the world in an equal voice.”
                                       lating China’s capital city       No word yet on whether New Yorkers prefer “New York”
                                        as “Peking,” favoring in-    over “Niu Yue.”
                                         stead “Beijing.”
                                              Fair enough, I         A through-train casualty, April 14:
                                          suppose, though this       According to an analyst at Bank of China International (BOCI),
                                            would seem a non-        a corner of the bank’s Hong Kong office is piled high with un-
                                            issue. Aside from        used equipment. This equipment was brought in to cope with the
names like Pe- king Duck, Peking University and Peking               expected surge in trading business as mainland individuals start-
Opera, which predated the creation of the pinyin system, who         ed trading Hong Kong stocks under the H-share through-train
on earth still says Peking instead of Beijing? (Aside from the       scheme. Premier Wen Jiabao put the brakes on the through-train
French, that is. And the Germans.) Still, I’m guessing that the      in November and, based on current progress, BOCI’s equipment
survey result means 20% of Chinese people still like “Peking,”       might be obsolete by the time the wagons start rolling.
                                   REAd mORE OnlinE AT www.CHinAECOnOmiCREviEw.COm/EdiTORS




                                                                                                           China Economic Review • May 2008   7
    REviEw • Po LITICS & SoCIETY


        CHinAbynUmbERS                 Hu, Siew meet in Hainan
    40%        The migrant
        worker share of China’s
                                       Taiwan’s Vice President-elect
                                       Vincent Siew met with Presi-
                                       dent Hu Jintao in Hainan on
                                                                                                 Torchured
        urban population by 2025,
        according to McKinsey
        Global Institute.
                                       April 12. The meeting was
                                       the highest-level cross-strait
                                       talks in almost 60 years and
                                                                                                 path
                                       covered topics including the
                          30m
                                                                                                 C
        Projected 20-                  establishment of cross-strait                                      hina’s hopes for a
        foot equivalent                air services. Ma Ying-jeou,                                        smooth Olympic torch
        unit (TEU) cargo-box           President-elect of Taiwan,                                         relay were snuffed out
        capacity for Shanghai’s        will take office on May 20.                               after disruptions in London
        container port in 2008.                                                                  and Paris. The protests centered
                                                                                                 on Beijing’s heavy-handed
    $50b             Amount
                     China has
                                                                                                 response to anti-China riots
                                                                                                 that broke out in Tibet and sur-
        offered Nigeria in export                                                                rounding areas in mid-March.
        credit guarantees over the                                                                   Things started badly in




                                                                           China Foto Press
        next three years to fund                                                                 Olympia, Greece, on March 24.
        infrastructure projects.                                                                 A speech by Beijing Olympic
                                                                                                 committee chief Liu Qi was
        Wal-Mart’s
        share of all for-
                           30%         visa restrictions
                                                                                                 interrupted by members of Re-
                                                                                                 porters Without Borders who
        eign buying in China. The      China has stopped issu-                                   unfurled a protest flag and tried
        company’s imports to the       ing multiple-entry visas for                              to grab the microphone.
        US from China amounted         foreigners. The visas, popular                                The torch passed easily
        to US$321 billion last year.   among foreign business trav-                              through Almaty, Istanbul and
                                       elers, will be barred until after                         St Petersburg, but protests
    19      US deaths caused by
            contaminated heparin,
                                       the Beijing Olympics in favor
                                       of single- and double-entry
                                                                                                 flared up in London on April
                                                                                                 6. Police arrested 37 people
        a drug used in kidney di-      visas. In addition, residents of                          who tried to stop the torch as it
        alysis, produced at US firm    33 countries will no longer be                            moved through the city.
        Baxter International’s joint   able to apply for China visas                                 The next day in Paris, 3,000
        venture plant in China.        in Hong Kong.                                             officers were deployed to protect torch runners. The flame
                                                                                                 was extinguished several times by China’s Olympic Sacred
                                       Corruption convictions                                    Flame Protection Unit when protestors came too close.
        Projected
        value of
                     $143b             Former Shanghai Party
                                       Secretary Chen Liangyu was
                                                                                                     The torch encountered fewer problems in San Francisco,
                                                                                                 where its route was changed, and in Buenos Aires, where
        China’s national pension       sentenced on April 11 to 18                               heavy security kept all but three water balloons away.
        fund by 2010, twice its        years in prison for abuse of                                  As the torch moved to Dar es Salaam, Chinese reac-
        current size.                  power and taking bribes in a                              tions to the earlier protests began to heat up, particularly

    5.4%
                                       2006 pension fund scandal.                                online. Complaints of biased reporting in Western media
                       Sinopec’s                     The sentence is                             were joined by calls for a boycott of French goods as retailer
                       profit growth                  the most severe                            Carrefour was accused of backing Tibetan independence.
        in 2007, compared with a                        passed in                                    Foreign leaders expressed concern. US presidential
        30% gain in 2006. Rising raw                      China on a
        material costs and govern-                         high-rank-
        ment fuel price curbs were                        ing official.                       tycoon Zhang Rongkun is                         baidu set for day in court
        blamed for the decrease.                          Chen will                           appealing a 19-year prison                      A Chinese court will hear
                                                         not appeal                           term handed down for his                        copyright infringement cases
      China by numbers Now in book                      the sentence.                         role in the same scandal.                       brought against Baidu.com
      form, a comprehensive listing                    Shanghai                                                                               and Sogou, Sohu.com’s search
      of China statistics with                        business                                jiang zemin energy paper
      full sources.                                                                           Former Chinese president
      Visit www.                                                                              Jiang Zemin released a
      chinaeco-                                                                               16-page academic paper on
      nomicreview.                                                                            national energy strategy argu-
      com/cbn                                                                                 ing for energy conservation.
                                                                                              Retired Chinese leaders have
                                                                                                                               Imaginechina




        CHEn: 18                                                                              seldom commented publicly
      years inside                                                                            about national affairs.

8   China Economic Review • May 2008
                                                                 more money for rice, wheat
                                                                 Payments made to farmers for rice and
                                                                 wheat will rise in a bid to boost supply
                                                                 and lower inflation. Grain prices paid to
                                                                 farmers will increase by up to 9%.

                                                                 missile mix-up
                                                                 China’s Foreign Ministry expressed
                                                                 “strong displeasure” with the US over
                                                                 an accidental delivery of missile fuses to
                                                                 Taiwan. The Pentagon said in late March
                                                                 that it mistakenly sent four interconti-
                                                                 nental ballistic missiles fuses to Taiwan
                                                                 in August 2006 instead of helicopter
                                                                 batteries ordered by the island’s military.

                                                                 xinjiang terrorists foiled
                                                                 China said in April that it foiled two ter-
                                                                 rorist cells targeting the Olympic Games
                                                                 this year. Ministry of Public Security
                                                                 spokesman Wu Heping said the groups
                                                                 intended to plant bombs and kidnap
                                                                 foreign journalists, tourists and athletes.
                                                                 No supporting evidence was supplied.

                                                                 Urban salaries on the rise
                                                                 Average salaries of workers in China’s
                                                                 urban areas rose by 18.7% to US$3,561
                                                                 in 2007. This is the largest pecentage
                                              China Foto Press




                                                                 gain in six years.
          in PARiS: Torch, torch bearer and
           the Sacred Flame Protection Unit                      Chinese-born spy gets 24 years
                                                                 Chi Mak, a Chinese-born engineer,
hopeful Hillary Clinton urged Presi-                             was convicted of conspiracy to export
dent Bush to join British Premier                                US defense technology to China and
Gordon Brown and German Chan-                                    sentenced to 24.5 years in prison. A
cellor Angela Merkel in skipping the                             naturalized US citizen, Chi was also
Olympic opening ceremony. Bush                                   convicted of acting as an unregistered
equivocated, but urged Beijing to                                foreign agent, attempting to violate
meet with the Dalai Lama.                                        export control laws and making false
    Beijing was incensed by the per-                             statements to the FBI.
ceived interference in its internal af-
fairs. But the Tibet issue is expected
to continue burning overseas as the
torch approaches Lhasa on June 20.
                                                                                                               China Foto Press




engine, for linking to unlicensed music.
The international music labels behind
the cases are seeking US$9 million in
damages from Baidu and US$7.5 mil-
lion from Sogou.                                                 Anti-piracy progress highlighted
                                                                 China’s State Intellectual Property
People’s daily reshuffle                                         Office Beijing said more than 4,000
Wang Chen, former president of People’s                          people were convicted of product piracy
Daily, was named the new minister for                            in 2007. Authorities seized 76 mil-
the State Council’s Information Office.                          lion pirated movies, software discs and
Zhang Yannong, former People’s Daily                             goods last year and shut down 13,170
editor-in-chief, will become the paper’s                         businesses involved in piracy. A total of
president, and Wu Hengquan will be-                              4,322 people were convicted by courts of
come editor-in-chief.                                            product piracy.

                                                                                                                                  China Economic Review • May 2008   9
     REviEw • FAT DRAG oN



     Empty stomachs, hot heads
                                   C
      fatdragon                             hina is rightly proud of its modern record      nine months. With factory gate inflation leaping
                                            of successfully feeding its vast populace.      in March, economists now predict a CPI figure
                                            After the disastrous famines of the 1950s       between 8.0% and 9.3% for the second quarter.
                                   and 1960s, when crazy Maoist economics helped                 Another concern is that rising expectations of
                                   kill millions, the leadership has done a much better     spiraling prices will become a self-fulfilling proph-
                                   job of ensuring that one-fifth of the world’s popu-      esy, as producers delay selling goods to benefit from
                                   lation does not go hungry.                               higher prices tomorrow, while consumers jump in
                                        But growing signs of a world food shortage are      early for the opposite reason.
                                   worrying the policymakers in Beijing. They fear               Beijing hopes its tight monetary policy will
                                   that a combination of international price rises and      nip these expectations in the bud. Aside from food
      An insider’s view of the
      changing face of China
                                   domestic inflation could provoke unrest at home.         shortages, economists also blame an over-abun-
                                        The soaring price of staples has already sparked    dance of money in the economy for pushing up
                                   riots in Haiti, and India’s government recently im-      consumer prices.
                                   posed a ban on all rice exports in an attempt to              The central bank has ordered commercial banks
                                   prevent similar protests there. Last month World         to set aside more money as reserves and imple-
                                   Bank president Robert Zoellick called for a “new         mented tighter lending quotas. Further increases
                                   deal” to address the emerging world food crisis,         in interest rates are also in the cards. Despite mak-
                                   while IMF head Dominique Strauss-Kahn warned             ing a record US$115 billion in loans in January,
                                   that rising food prices risked provoking war.            banks now appear to be toeing the line. There was
                                        China’s primary concern is that food inflation      a moderate slowdown in both new money supply
                                   will hit the rural poor – who devote a large portion     and lending during March.
                                   of their income to expenditure in this category.              Yet the problem remains that tightening mon-
                                        Premier Wen Jiabao was obliged to reassure          etary policy is likely to have little effect on infla-
                                   the country that grain stores are sufficient to en-      tion, because soaring food prices reflect a shortage
                                   sure supply and keep prices in check. But officials      of supply rather than excess demand caused by
                                   at the State Grain Administration have warned            easy access to capital.
                                   that shortfalls in production, rising fertilizer costs        A better plan would be to keep speeding up the
                                   and the global food shortage will put pressure on        appreciation of the yuan. This would give China
                                   domestic grain prices. It announced that rice farm-      greater buying power in international markets,
                                   ers would be given increased subsidies to ensure no      – lowering the cost of importing expensive com-
                                   further shrinkage in rice acreage this year.             modities like grain – and help to cut the inflow of
                                        Nevertheless, rising food prices have driven in-    cash from export earnings.
                                   flation to its highest level in nearly 12 years. The          With the yuan breaking through the psycho-
                                   consumer price index (CPI) hit 8.9% in February          logical barrier of 7.0 to the US dollar in April, Bei-
                                   and barely slowed in March. The official target for      jing seems to agree. Perhaps US critics of China’s
                                   the year is to keep the CPI at 4.8%. To meet it, in-     exchange rate policy should be thanking the global
                                   flation would have to stay below 4.2% for the next       food shortage for finally getting their job done.

         CHinAbUzz
                     US President George w.              billion in hot money that entered              stuff that we’re buying from Wal-Mart.
                       bush, on pressing for             China in the first quarter:                    So I think our relationship with China
                        greater religious free-          “The massive amount [of hot money]             has certainly changed. I think they’re
                        dom in China:                    is not hype but a scientific conclusion.       basically the same bunch of goons and
                        “But nobody needs to ...         To be frank, we had no clue of how the         thugs they’ve been for the last 50 years.”
                       tell old George Bush ... that     money flowed into our country.”
                      he needs to bring religious                                                       new zealand trade minister Phil
                     freedom to the doorstep of          Cnn’s jack Cafferty, during an April           Goff, speaking during the signing
                    the Chinese, because I’ve done       9 broadcast of The Situation Room:             of a free trade agreement between
                  that now for – I’m on my eighth        “We also are running hundred of billions       China and new zealand:
                       year doing it.”                   of dollars worth of trade deficits with        “Just about every country in the world
                                                         them, as we continue to import their           wants a trade agreement with China.
                                 zhu baoliang of         junk with the lead paint on them and           New Zealand was important because we
                                  the State infor-       the poisoned pet food and export, you          set the basis for the future negotiations
                                   mation Center,        know, jobs to places where you can pay         and we have tried to come up with a
                                   on the US$80          workers a dollar a month to turn out the       high-quality and comprehensive deal.”


10   China Economic Review • May 2008
                                                                        RE viEw • Pu NDITRY



Still time to tap the
China price
From “So why aren’t export-               On the one hand, we
ers in pain?” by UbS Global               have endless talk in the
Emerging markets Economist                press and the wave of
jonathan Anderson, April 14:              complaints [of traditional
                                          Chinese exporters being
in trouble] coming from firms on the ground, and on the other
virtually no indication of trouble at the macro level. In our view,
there’s a simple explanation. As we highlighted many times in
previous research, all the signs of growing pressures are in place –
the wage costs, the currency strengthening, the global slowdown
– but China is still in the very early stages of the inevitable ad-
justment process. And international experience suggests that this
is a process measured in years (if not five-year intervals) rather
than months. So while mainland exporters can’t raise prices and
pass on costs forever, and we have little doubt that traditional
sectors will lose competitiveness to a much greater degree down
the road, it’s far too early to talk about pending disaster.


From “Cost normaliza-               Recently escalating produc-
tion,” by minggao Shen              tion costs in China could
and ken Peng, Citigroup             have signaled the beginning
Global markets, April 1:           of cost normalization – pull-
                                    ing distorted prices and costs
of key inputs back to the market level. Though likely irreversible,
this process would be gradual, probably taking a decade or even
longer to accomplish ... However, China’s comparative advan-
tages in manufacturing will not disappear even when key input
prices are determined by the market. The still relatively low labor
costs, the economies of scale due to extended production chains
and the potential consumer market will likely help maintain the
competitiveness of Chinese goods for a long time. [But] cost
normalization will continuously pressure profit margins of man-
ufacturers. Industrial consolidation through mergers and acqui-
sitions will probably become the main theme of investment.


From “Chinese property               Moody’s has a negative out-
developers,” by Senior               look for China’s property
Credit Officer Peter Choy            development sector as tighter
and Analyst kaven Tsang,             credit conditions are likely
moody’s investors Service,           to prevail over the next 12-
April 16:                            18 months and, at the same
                                     time, business prospects have
become much more challenging. The overall sector has negative
prospects in the near and medium term because Chinese devel-
opers face challenges in funding their capital expenditure with
domestic and overseas funds, while also facing a more prob-
lematic sales environment ... [Developers] that fail to maintain
strict financial discipline and, in particular, disciplined liquidity
profiles, risk downward pressure on their ratings ... Government
policies are also restricting domestic bank credit and increasing
lending costs for developers’ prospective customers – predomi-
nantly the buyers of residential housing.

                                                                        China Economic Review • May 2008   11
CER EVENTS   LEADING THRouGH CHANGE



             Leaders of tomorrow
               What foreign
                 firms must
                do to deliver
                    the local
               management
                      teams
                   they need




                                             T
                                                     here appears to be a shortage of business                were only 3,000-5,000 international-standard se-
                                                     leaders in China – or at least of people who             nior managers in China. While some critics have
                                                     can work effectively with multinationals in              scorned this conclusion, Moreton endorsed it. He
                                             the global arena. The current talent squeeze and                 noted that many China-based EMBA programs
                                             Sino-foreign corporate culture clashes came under                have excess capacity because they turn away so
                                             the microscope at “Leading Through Change,” an                   many local candidates who don’t have the requisite
                                             event organized by China Economic Review in                      “language skills or international exposure.”
                                             Shanghai in late March.                                              The long-term solution is localization and en-
                                                 Making the keynote address, Dr Patrick More-                 gagement. This was a point of agreement for all
                                             ton, assistant dean and managing director of the                 speakers at the event, which featured representa-
                                             Washington University-Fudan University EMBA                      tives from recruitment consultancy Caliper and
                                             Program, said the demand for international-stan-                 U21 Global, an online graduate school.
                                             dard leaders in China is only going to rise.                         Success is dependent on creating an environ-
                                                 “One of the effects of a downturn in developed               ment in which local staff can flourish and develop
                                             countries is that companies will come to China and               top-level leadership skills.
                                             turn the dial up,” Moreton said. “China is a core                    “Too many Western managers come here and
                                             market now and is expected to deliver results.”                  don’t interact with normal Chinese people,” said
                                                 However, there are not enough local people                   Mark Lawrence, managing director of Caliper
                                             to meet the demand. A much-quoted 2005 study                     China. “The key is to have open communication
                                             by McKinsey, a consultancy, concluded that there                 and have all team members engaged.”


                 The X factor: Jiaxing talks up its commercial edge
                 The space between the big industrial hubs of       native to those three cities, said F.C. Kwong,          While many of the region’s cities are known
                 the Yangtze River Delta is littered with dozens    industrial director at property consultancy DTZ.   as low-value production centers, Jiaxing is
                 of lesser-known cities that in fact do much of     The opening this summer of the 32-kilometer        climbing the value chain. Wealth is a key factor
                 the producing for the region. China EConomiC       Hangzhou Bay Bridge, he added, will bring Ji-      in terms of the industries an X-tier city attracts,
                 REviEw held an event on April 9 highlighting the   axing closer to a fourth major hub, Ningbo.        said Bill Dodson of Silk Road Advisors. Jiaxing’s
                 Xiuzhou district of Jiaxing, an up-and-com-             Marty Paugh, president of Global Resourc-     per capita GDP, at more than US$5,000, puts it
                 ing “X-tier” (that is, anywhere from third- to     es International, an electronics manufacturer      in the region’s upper range. This makes the city
                 fifth-tier) city nestled between powerhouses       that relocated from the outskirts of Hangzhou      more attractive for higher-end industries such
                 Shanghai, Hangzhou and Suzhou.                     to Xiuzhou five years ago, noted that the bridge   as high-tech manufacturing and IT outsourc-
                      Jiaxing, with its lower costs and pro-busi-   was one consideration in the move, but so was      ing, he said. “Jiaxing is definitely a city to watch
                 ness government, presents an attractive alter-     the living environment for his employees.          over the next five years.”


       12    China Economic Review • May 2008
     REviEw


      Follow the money
       Top investment deals
                                                                                            value     Target
       date          Target                           Acquirer
                                                                                           (US$m)     sector

       domestic m&A

       Mar 18        Huaxia Bank                      Shougang Group                       557.6      Financials

       Mar 18        Huaxia Bank                      State Grid Corp                      524.3      Financials

       Mar 27        Wujianfang Coal Mine             Datang Intl Power                    488.8      Materials

       Mar 28        Jiangsu New Yangzi               Yangzijiang Shipbuilding             395.1      Industrials

       Mar 26        Tongfang Unite Hldg              China Kejian                         352.7      Real estate

       inbound m&A

       Mar 18        Huaxia Bank                      Deutsche Bank AG (Ger)               552.9      Financials

                                                                                                      Consumer
       Apr 8         Inner Mongolia Mengniu Milk      China Mengniu Dairy (HK)             386.6
                                                                                                      staples

                                                      NWS Holdings (HK), Suez                         Energy &
       Apr 8         Chongqing Water Group                                                 214.5
                                                      Environment (Fra)                               power

       Apr 9         Guangzhou Heyin Plaza Dvlp       China Central Properties (HK)        198.5      Real estate

       Outbound m&A

       Mar 19        Fortis Investments (Bel)         Ping An Insurance                    3,358.9    Financials
                                                                                                                      m&A                                                   half of Fortis NV’s as-
       Apr 10        Jinshan Gold Mines (Can)         China National Gold Group            206.1      Materials                                                             set management arm for
       Date: March 18 - April 18                                                                                      Fiat asset purchase                                   US$3.36 billion, raising its
                                                                                                                      Shanghai Automotive Indus-                            total stake in the Dutch-Bel-
       m&A volume by industry Top 10 iPO bookrunners                                                                  try Corp (SAIC) said Shang-                           gian bank to 4.99%. The deal
       year to date                                           includes A & H Share iPOs
                                                                                                                      hai VW, its joint venture with                        comes after Fortis reported a
                                                                                                                      Volkswagen, would purchase                            US$4.2 billion write-down in
                                                                                           Proceeds      no. of
       Target sector
                                     value
                                    (US$m)
                                                   no. of
                                                   deals
                                                              bookrunner
                                                                                            (US$m)       issues       the assets of Fiat joint venture                      subprime mortgage exposure.
       Materials                    5,910.7         93        CITIC                         3,977.7         1         Nanjing Fiat. Reports indi-
       Financials                   3,535.2         131       China International
                                                                                                                      cate SAIC will pay US$214
                                                              Capital Co
                                                                                            2,418.0         2
                                                                                                                      million for the assets.                               CAPiTAl mARkETS
       Real estate                  2,842.0         58
                                                              China Galaxy
                                                                                            1,779.5         1
       Energy & power               1,862.4         72        Securities
                                                                                                                      deutsche bank ups stake                               markets continue slide
       Industrials                  1,463.8         52        Essence
                                                              Securities
                                                                                            1,431.3         1         Deutsche Bank said it would                           A 4% drop in the Shanghai
       Consumer staples             1,088.4         91
                                                              Macquarie Bank                 864.4          1
                                                                                                                      pay US$550 million to                                 Composite Index (SCI) to
       High technology               691.3          74
                                                              Citi                           864.4          1
                                                                                                                      increase its stake in China’s                         3,094.67 points on April
       Healthcare                    497.5          43                                                                Huaxia Bank from 9.9% to                              18 capped another difficult
       Retail                        493.8          27
                                                              Bank of China                  638.5          1
                                                                                                                      13.7%. The deal is still subject                      month China’s domestic
       Media & entertainment         481.3          16
                                                              BNP Paribas SA                 476.2          2
                                                                                                                      to regulatory approval.                               stock markets. The fall was
                                                              UBS                            349.4          1                                                               blamed on deteriorating
       Consumer-related              360.4          46
                                                              Goldman Sachs                  349.4          1                                                               global markets and Beijing’s
       Telecommunications            148.8          17
                                                                                                                                                                            renewed commitment to a
                                                              Total                        1,077.8        36
       industry Total               19,431.6        664
                                                                                                                                                                            tighter monetary policy. The
       Date: January 1 - April 18                             Date: January 1 - April 18
                                                                                                                                                                            SCI is down 49% on its mid-
                                                                                                                                                                            October peak of 6,092.06.
                                                                                                                                                         China Foto Press




       new share listings
       Trade Date       Name                                                                    Proceeds (US$m)                                                             Fewer first quarter iPOs
       Apr 18           Zijin Mining (601899.SH)                                                          1,288.2
                                                                                                                                                                            The total value of initial pub-
       Apr 17           Jinduicheng Molybdenum (601958.SH)                                                1,277.0
                                                                                                                                                                            lic offerings in China came
                                                                                                                      CiCC sale shelved                                     to US$7.85 billion in the first
       Mar 26           Want Want China Holdings (151.HK)                                                 1,048.1
                                                                                                                      Morgan Stanley delayed the                            quarter of 2008, down from
       Mar 31           Solargiga Energy (757.HK)                                                           126.9
                                                                                                                      sale of its 34.3% stake in                            US$9.06 billion in the same
       Apr 15           Puyang Refractories (2225.SZ)                                                          41.1   China International Capital                           period of last year.
       Mar 31           Xingfa Aluminum Holdings (98.HK)                                                       36.8   Corp (CICC) to private
       Apr 8            Jiangsu Yuyue Medical Equip’t & Supply (2223.SZ)                                       3.2   equity bidders, citing low of-                        Red chip listings delayed
       Apr 15           Zhejiang Sanlux Rubber (2224.SZ)                                                       2.
                                                                                                                      fers. The US investment bank                          China’s State Council delayed
       Total (from 8 offerings)                                                                           3,878.8
                                                                                                                      hopes to get at least US$1                            plans to allow red chip list-
       Date: March 18 - Apr 18                                                                                        billion for the stake.                                ings on the Shanghai Stock
                                                                                                                                                                            Exchange amid fears that
                                                                                                                      Ping An rescues Fortis                                weak market sentiment would
                                                                                                                      Ping An Insurance bought                              depress valuations. Red chips

14   China Economic Review • May 2008
                                                       Hot commodities                                               19.73% stake in Australian
                                                                                                                     miner Mount Gibson Iron
                                                                                                                     blocked in early April by
                                                                                                                     Australian regulators.


                                                       A
                                                               voracious appetite     pany – perhaps Baoshan              The regulators ruled
                                                               for commodities        Iron and Steel – might buy     that because a Shougang
                                                               saw China pursue       a 9% stake in Australian       subsidiary already held
                                                       a string of acquisitions in    miner BHP Billiton. BHP        shares in Mount Gibson,
                                                       March and April.               denied the existence of        a new stake would give
                                                           China’s typically con-     a deal, but shares in the      Shougang too control over
                                                       servative State Administra-    company still spiked in        the Australian firm.
                                                       tion of Foreign Exchange       response to the rumors.             However, such obstacles
                                                       (SAFE) seemed to be                Aluminum Corp of           are unlikely to hold back
                                                       heralding a new, more ag-      China (Chinalco) also          other Chinese investors.
                                                       gressive investment strategy   entertained talk of buying.         China National Petro-
                                    China Foto Press




nEw mASTER: Fiat’s China joint
                                                       when it bought a 1.6%          After partnering with US       leum Corp (CNPC) and its
venture will be taken over by the
                                                       stake worth US$2.8 billion     firm Alcoa to buy a 9%         listed subsidiary, PetroChi-
  SAIC-Volkswagen partnership
                                                       in French oil firm Total.      stake in BHP rival and         na, had two US$20 billion
                                                           Not long after, it was     perennial takeover target      deals with Spanish oil com-
firms are incorporated and                             announced that SAFE,           Rio Tinto earlier this year,   pany Repsol YPF fail last
listed overseas but controlled                         which manages China’s          Chinalco said it remained      year after Repsol backed
by Chinese shareholders.                               foreign exchange reserves,     on the lookout for more        out. But CNPC and Petro-
                                                       had bought just under 1%       acquisitions.                  China are reportedly once
China life, CiC in visa iPO                            of British Petroleum for an        Not all attempts have      again mulling a US$10
China Life said it invested                            estimated US$2 billion.        met with success.              billion purchase of some of
US$300 million in Visa’s                                   Meanwhile, rumors              Steelmaker Shou-           Repsol’s South American
March 19 initial public offer-                         spread that a Chinese com-     gang found its bid for a       assets and refineries.
ing in New York. This is the




                                                                                                                        China Economic Review • May 2008   1
     REviEw


                                                                            US$4 billion. Fund manag-
                                                                            ers believe this is unlikely to
                                                                            be repeated in 2008, as assets
                                                                            under management fell 24%
                                                                                                                                                            RMB
                                                                            in the first quarter.
                                                                                                                                                            rising
                                                         China Foto Press
                                                                            CiC seals jC Flowers deal
                                                                            China Investment Corp


                                                                                                                                                            T
                                                                            (CIC), China’s sovereign                                                                he renminbi dipped
        first overseas investment                                           wealth fund, signed a deal                                                              below 7.0 to the US
     by China’s largest insurer. Ac-                                        with US private equity firm                                                             dollar for the first
     cording to reports, China In-                                          JC Flowers to launch a new                                                      time in a decade on April
     vestment Corp, the country’s                                           US$4 billion private equity                                                     10 as it ended trading in
     sovereign wealth fund, put                                             fund. The fund will invest in                                                   Shanghai 6.9916. China’s
     US$100 million in the IPO.                                             US assets, and CIC will pro-                                                    currency has gained more
                                                                            vide about 80% of its capital.                                                  than 18% against the dollar
     insurance investment                                                                                                                                   since its 2005 revaluation,
     An agreement was signed                                                                                                                                rising 4% in the first three
     to allow mainland insurance                                            invESTmEnT                                                                      months of 2008 alone.
     firms to set up asset manage-                                                                                                                              The yuan’s climb wasn’t
     ment firms in Hong Kong.                                               more GE investments                                                             lost on investors as specula-
     The scheme could allow up to                                           General Electric said it                                                        tive inflows of “hot money”
     US$54 billion to be invested                                           plans around US$2 billion                                                       reached US$80 billion in
     in overseas stock markets.                                             in acquisitions and other                                                       the first quarter, accord-
                                                                                                                                                            ing to Zhu Baoling of the
                                                                                                                                                            State Information Center.
     FUndS                                                                                                                                                  This compares to inflows of
                                                                                                                                                            US$120 billion during the
     Pension fund to double                                                                                                                                 whole of 2007.
     China’s national pension fund                                                                                                                              However, US Treasury
     said it would double in size                                                                                                                           Secretary Henry Paulson
     to over US$143 billion by the                                                                                                                          – a regular critic of China’s            G7 group as a whole, which
                                                                                                                                           Phototex




     end of 2010. The fund will                                                                                                                             exchange rate policy – said              called on China to let its
     target investments in finance,                                                                                                                         he was “pleased” with the                currency appreciate even
     transport and energy sectors.                                          investment deals in China                                                       currency’s appreciation.                 more quickly.
                                                                            over the next three years. The                                                  Paulson reiterated these                     Remarks made at an
     mutual fund slowdown                                                   company wants to increase its                                                   positive sentiments at a                 IMF meeting in Washing-
     Mainland mutual fund                                                   China revenues from US$4.4                                                      subsequent G7 meeting but                ton by Zhou Xiaochuan,
     brokers saw management                                                 billion in 2007 to US$10 bil-                                                   this didn’t hold back the                governor of China’s central
     fees rise by 395% last year to                                         lion by 2010.

                           FTSE All-world and FTSE China indices                                                                                            FTSE/xinhua China 2 index
                             110
                                                                                                                                                            Highest performers for the month to April 17
                             100                                                                                                                            name                               Price (Hk$)              Change (%)
                                                                                                                                                            China Merchants Bank                   28.7                   34.11
                              90
                                                                                                                                                            China Citic Bank                       4.59                   28.93
                              80                                                                                                                            China Coal Energy                      16.3                   26.55
                                                                                                                                                            Bank of Communications                10.18                   25.68
                              70
                                                                                                                                                            Bank of China                          3.75                   24.58
     Economic indicators




                              60
                                         December 2007
                                                         FTSE All-World index
                                                                                  February 2008
                                                                                                  FTSE China 25 index
                                                                                                                              April 2008
                                                                                                                                                            US dollar-Rmb exchange rate (US$100)
                                                                                                                                                             750

                           SCi                                                    Hang Seng                                                                  740
                           5,000                                                  25,000                                                                     730

                           4,500                                                  24,000                                                                     720

                           4,000                                                  23,000                                                                     710

                           3,500                                                  22,000                                                                     700

                                                                                                                                                             690
                           3,000                                                  21,000                                                                        Nov         Dec          Jan             Feb      Mar                Apr
                                   Feb    Mar                               Apr            Feb                          Mar                           Apr




16   China Economic Review • May 2008
                                                            Fdi up 61.3% in Q1
                                                            Foreign direct investment
                                                            in the first quarter rose by
                                                            61.3% to US$27.4 billion,
                                                            according to the Ministry of
                                                            Commerce. Investment in
                                                            March alone was up 39.6%
                                                            year-on-year to US$9.3
                                                            billion. The first quarter saw
                                                            6,949 new foreign-funded
                                                            enterprises, down 25.2% on
                                                            the previous year.


                                                            mACROECOnOmiCS

                                                            inflation on the rise
                                                            The consumer price index
                                                            rose by 8% in the first quarter,
                                                            though price growth eased
                                                            slightly in March to 8.3%
                                                            from 8.7% in February. Food
                                                            prices soared by 21% in the
                                                            first quarter compared to the
                                                            previous year.

                                                            FAi up 24.6% in Q1
                                         China Foto Press




                 mAGiC nUmbER: The                          Fixed-asset investment rose
             yuan has crossed the 7.0                       by 24.6% year-on-year in the
            to the US dollar threshold                      first quarter. This compares
                                                            to a gain of 23.7% in the first
bank, indicated that                                        three months of 2007. Urban
Beijing would contine to                                    fixed-asset investment rose
resist such pressure.Nev-                                   25.9%, while rural fixed-asset
erthless, analysts expect                                   investment rose 18.3%.
the yuan to keep gaining
in strength. Some see it                                    China revises 2007 GdP
reaching 6.10 to the dollar                                 The National Bureau of
by the end of this year.                                    Statistics raised its estimate
                                                            for 2007 GDP growth to

 Economic data
                                   Value (US$ billion)                 % change from a year earlier
 GDP                                    878.4#                                     10.6
 Consumer price index                                                               8.3
 Producer price index                                                                8
 Retail Sales                            116.04                                    21.5
 Consumer confidence                                                               -1#
 Actual FDI                                  9.3                                   39.6
 Exports                                    109                                    30.6
 Imports                                    95.6                                   24.6
 Trade surplus                             41.4#                                  -10.6
 Industrial output                                                                 17.8
 Enterpreneur confidence                                                         -0.99#
 Foreign reserves                         1682.2                                  39.94
 Bank lending                            4,198.57                                 16.23
 M1                                       2,155.7                                 18.25
 M2                                       6,044.2                                 16.29
 Urban fixed-asset investment            312.07#                                   25.9
 National property index                                                            3.5
 # 1st Quarter




                                                                                                      China Economic Review • May 2008   17
           REviEw


                                                                                                              11.9% from 11.4%. China’s

               Slowing growth                                                                              GDP totaled US$3.56 tril-
                                                                                                           lion based on current prices,
                                                                                                           up US$41.63 billion from
                                                                                                           the original estimate. GDP




                                                                                                                                                                                                                       China Foto Press
                                                                                                           growth for 2006 was also


               C
                        hina’s economic          Foot off the gas                                          raised to 11.6% from 11.1%.
                        growth, though         China’s monthly trade surplus
                        still sizzling by                  30
               most standards, moder-                      25
                                                                                                           FOREiGn TRAdE                                      lion tons of liquefied natural
               ated somewhat in the first                  20
                                                                                                                                                              gas (LNG) each year from
               three months of 2008.         US$ billion   15                                              landmark trade deal                                Qatar. Petrochina’s agreement
               The National Bureau of                      10                                              China and New Zealand                              to buy 3 million tons of LNG
               Statistics said that first                  5                                               signed a comprehensive free                        annually for 25 years is with
               quarter GDP growth                          0
                                                                Oct 07 Nov 07 Dec 07 Jan08 Feb 08 Mar 08
                                                                                                           trade agreement, the first                         the Qatargas 4 project, a joint
               stood at 10.6%, compared      Source: China Customs, NBS                                    such deal China has signed                         venture between state-owned
               to 11.7% for the same                                                                       with a developed economy.                          by Qatar Petroleum and
               period last year.             “providing a possible                                         New Zealand will eliminate                         Royal Dutch Shell.
                   Indeed, slowing           counterweight to the                                          tariffs on Chinese goods by
               growth was the mantra         slowing industrial econo-                                     2016. Almost all Chinese
               among economy watch-          mies” such as the US.                                         tariffs on New Zealand goods                       TElECOm
               ers, with several groups           Meanwhile, the Asian                                     will be removed by 2019.
               revising their GDP            Development Bank                                                                                                 Ericsson nets mobile deal
               projections for China.        (ADB), having previ-                                                                                             Ericsson will supply US$1.44
                   The World Bank            ously put China’s 2008                                                                                           billion of equipment to
               lowered its 2008 growth       economic growth at                                                                                               China Netcom and China
               estimate to 9.4% from         10.8%, revised its estimate                                                                                      Mobile. The US$1.3 billion
               9.6%, which was already       downwards to 10%.                                                                                                deal with China Mobile cov-




                                                                                                                                           China Foto Press
               down from a previous          The bank also outlined                                                                                           ers core radio and network
               projection of 10.8%. Ris-     a worst-case scenario                                                                                            equipment, support and
               ing prices and the effects    in which China’s GDP                                                                                             power-saving features, while
               of a global slowdown          growth would slow to 7%.                                                                                         the US$140 million agree-
               were blamed for the low-           Both the World Bank                                      nigerian guarantees                                ment with China Unicom
               ered estimate.                and the ADB highlighted                                       China offered Nigeria US$50                        focuses on WAP services.
                   However, the bank         falling exports as one cul-                                   billion in export credit
               asserted that Chinese         prit for slowing growth.                                      guarantees over three years                        Telcos post 2007 results
               growth would still be         This was confirmed by                                         to fund projects. The offer                        China Mobile, the country’s
               robust enough to drive        China’s first quarter trade                                   by Sinosure, China’s export                        largest telecom operator,
               the global economy, thus      figures. The trade surplus                                    credit guarantee agency,                           posted net profits of US$12.5
                                             declined by 10.8% year-                                       would support Beijing’s                            billion in 2007, up 32% year-
                                             on-year to US$41.42                                           efforts to secure access to                        on-year. China Unicom’s prof-
                                             billion. Exports grew 21%                                     energy resources in Nigeria.                       its were up 115% to US$1.3
                                             to US$305.9 billion while                                                                                        billion on the back of a tax
                                             imports were up 29% at                                                                                           refund and other exceptional
                                             US$264.48 billion.                                            EnERGy                                             gains. Full-year profits came
                                                  Exports to the US                                                                                           to US$1.5 billion for China
                                             were flagged as being                                         Huaneng’s wind farm plan                           Netcom, while China Tele-
                                             expecially slow. Fan Gang,                                    Huaneng Group will begin                           com posted US$3.4 billion, a
                                             an economist with the                                         construction on China’s larg-                      13% year-on-year loss.
                                             central bank, warned                                          est wind farm, with a 300-
                                             that a 1% slide in the US                                     megawatt capacity, in June.                          China mobile on top
                                             economy could trans-                                          The Liaoning-based project                          Telecom companies’ profits
                                             late into a 5%-6% drop                                        will use 200 wind turbines                                        14
                                             in China’s exports to                                         and reduce carbon dioxide                                         12

                                             America. Fan added that                                       emissions by 750,000 tons                                         10
                                                                                                                                                                              8
                                                                                                                                                               US$ billion




                                             a year-long US economic                                       and sulfur dioxide by 4,000                                        6

                                                slowdown could end                                         tons a year.                                                       4
                                                                                                                                                                              2
                                                    up wiping 1% off                                                                                                          0
                                                     China’s GDP                                           Oil firms sign lnG deals                                          -2
                                                                                                                                                                                 2004
                                                                                                                                                                                  2003     2005       2006      2007
                                                      growth.                                              Petrochina and CNOOC                                               China Mobile
                                                                                                                                                                              China Netcom
                                                                                                                                                                                                China Unicom
                                                                                                                                                                                                China Telecom
                                                                                                           committed to buying 5 mil-                         Source: Company annual reports


FAn GAnG: China Economic Review • May 2008
     18
Export warning
                                                                                                                    PERSPECT ivE



Diagnosis: critical
                 M
 underfunded                 y first advice to anyone                 bEijinG                     say he was going to administer another
                             moving to mainland China                CAllinG                      epidural. All he did was roll her on her
  and corrupt,               is: Buy the best health in-                                          side and jiggle the cord he’d already in-
      China’s    surance possible, preferably a policy                                            jected in her spine.
                 that will airlift you to Hong Kong or                                                By then, the baby was coming and
   healthcare    beyond if you get really sick.                                                   the anesthetist disappeared, replaced
  system is in        Anyone who has been unfortunate                                             by a nurse who grabbed my wife’s fin-
                 enough to spend any time in a Chi-                                               ger, dipped it in red ink, blotted it on
need of a cure   nese hospital will agree the country’s                                           a piece of paper and then ran from
                 health system is in a perilous state.           A seasoned observer of China’s
                                                                                                  the room before we could find out
                      The de facto privatization of much       business scene explores the issues
                                                                   making waves in the capital
                                                                                                  what it said. We can only assume it
                 of the state-funded health apparatus                                             was the hospital’s indemnity form.
                 has left looming funding gaps, which hospitals and                      Two days after the birth of our daughter, my
                 doctors are forced to fill by resorting to predatory wife found she couldn’t lift her right leg and had
                 practices that exploit the vulnerable. It is common shooting pains in her lower abdomen. Back at the
                 for doctors – looking to supplement their meager hospital she was put through a series of (expen-
                 incomes – to request unofficial payments from sive) tests. Three hours later, a doctor finally rec-
                 families in return for promises of “special care” for ommended she bend at the waist and wiggle her
                 their ailing loved one. Unsurprisingly, most fami- hips in order to realign her internal organs.
                 lies dare not refuse.                                                                    The following week we re-
                      My wife recently had a baby in                                                turned to the hospital and were told
                 Beijing and in the months leading The nurse dipped by another doctor that the problems
                 up to the event I was regularly ad-                                                were most likely the result of nerve
                 vised by Chinese parents on how my wife’s finger                                   damage in my wife’s spine, caused
                 much cash I should put in the hong in red ink, blotted by the useless epidural.
                 bao (red envelope) required before                                                     May I remind you that this is the
                 the birth by the doctor, mid-wife, it on a piece of                                best (or at least the most expensive)
                 anesthetist and nurses to ensure a                                                 hospital in Beijing, if not the coun-
                 safe delivery.                          paper and ran                              try. I have experienced first-hand
                                                         from the room                              some of the less reputable corners
                 Scan scams                                                                         of the Chinese health system and
                 Even the most dilapidated, grimy before we could                                   can attest that the situation is infi-
                 hospitals are equipped with state- find out what it                                nitely worse elsewhere.
                 of-the-art MRI machines, because
                 patients can be charged huge fees was. we can only money matters
                 for scans, necessary or not, that al-                                              Chinese citizens live in fear of be-
                 low a hospital to quickly recoup
                                                         assume it was                              ing struck down by a major illness,
                 its investment. Arbitrary over- the hospital’s                                     which will go untreated until they
                 prescription of expensive Western                                                  or their families come up with a
                 medicines, particularly antibiotics, indemnity form                                cash deposit covering the entire
                 is a chronic problem and stokes                                                    estimated bill. Indeed, the lack of a
                 fears over the rise of drug-resistant super-bugs.                 credible health system is one of the major reasons
                      Even for the well-insured or the very rich, the for China’s unusually high savings rate.
                 options are limited. A number of private, high-end                      After decades of dismantling the welfare state
                 “international” hospitals and clinics have sprung up it had constructed under communism, the Com-
                 to cater to expats and affluent locals. While their munist Party now realises that health care for its
                 facilities are positively luxurious and patients don’t citizens is a social stability issue.
                 have to worry about bribing their doctor, the level                     In March, Premier Wen Jiabao pledged to in-
                 of care they provide hardly warrants fees of at least crease the central government’s spending on health
                 10 times that charged by local hospitals.                         care by 25% this year. This follows a quadrupling
                      In the end, thanks to excellent insurance, my of spending in 2007 over the previous year, which
                 wife and I opted for the top international hospital brought the national health budget to just US$9.5
                 in town, which specializes in delivering babies.                  billion – about the same as the country’s newly-
                      During the labor my wife was given an epidural, established sovereign wealth fund has to spend on
                 but when the anesthetist checked his handiwork he its first batch of offshore acquisitions.
                 found he’d only numbed her from the knees down.                         No wonder the long-term outlook for China’s
                 His panicky reaction was to keep adding drugs and insurance industry looks so bright.

                                                                                                          China Economic Review • May 2008    19
     PERSPECT ivE
     PERSPECTiv E



     Elephant in the room
                                   I
      Recent unrest                    ndia is in the midst of a delicate         diSPATCHES                    with New Delhi’s security establish-
                                       diplomatic dance with China. The                                         ment, the economic liberalization of
        in Tibet has                   last thing policymakers in New                                           the 1990s promised to take bilateral
         placed the                Delhi wanted was for Tibet to return to                                      relations in a new direction.
                                   the global stage – and by extension the                                          However, mistrust still runs deep.
        India-China                Indian mountain hamlet of McLeod                                             Mukherjee’s recent efforts to tone
        relationship               Ganj that is home to the Dalai Lama                                          down statements from McLeod Ganj
                                   and Tibetan government-in-exile.                                             were seen domestically as a sign of
     under renewed                     But the protests that erupted in                                         weakness, especially after New Delhi’s
                                   Lhasa following the March 10 an-                                             envoy to Beijing received a 2am sum-
               strain                                                                  ED LANE
                                   niversary of a failed 1959 uprising India-based writer with over a decade of mons over Tibetan protests at the
                                   against Chinese rule in Tibet were reporting experience in Southeast Asia Chinese embassy in India.
                                   hard to ignore. The Dalai Lama was                                               Meanwhile, India’s opposition par-
                                   quick to react to the violence, gathering a new ties are turning China into a political hot potato
                                   wave of international support that has disrupted ahead of elections due in early 2009. They com-
                                   the Olympic torch’s journey around the world.              plain of Beijing scooping up the country’s iron ore
                                       India found itself, officially, mildly on the side reserves and pushing India around on the disputed
                                   of China as the Olympic torch spent an unventful, border by encroaching into new areas. Editorials
                                   but well policed, day in the country in mid-April.         have taken note.
                                       The Dalai Lama is a “guest” in India and                      “In the past few months India has stomached
                                   should not do anything that has a “negative impact every Chinese insult,” columnist Swapan Dasgup-
                                   on Indo-Sino relations,” Foreign Minister Pranab ta wrote in the Times of India on April 6. “India has
                                   Mukherjee told reporters. His sim-                                              become the prisoner of an unequal
                                   ple plea sidestepped decades of bit-                                            relationship.”
                                   ter history between India and Chi- Singh and
                                   na. It looked to the future, showing                                            in competition
                                   why Tibet is the elephant in the mukherjee see                                  India is playing catch-up with Chi-
                                   room when the two sides engage. little value in                                 na economically and in the race to
                                                                                                                   secure new markets and commodity
                                   nuclear priorities                       confronting                            streams. In April, New Delhi hosted
                                   India needs Chinese support in                                                  its first-ever summit with African
                                   the 42-nation Nuclear Suppliers China over                                      nations to ensure its long-standing
                                   Group as it moves to complete a Tibet. Rather,                                  ties to the continent are not eclipsed
                                   deal with the US to sign a safe-                                                by China. And through deals such as
                                   guard agreement on some of its they recognize                                   Tata Motors’s acquisition of the Jag-
                                   nuclear plants. The hope is that this the region as                             uar and Land Rover brands, India
                                   will end the current ban on sales of                                            has shown the potential to work as a
                                   nuclear power equipment.                 part of China, as counterweight to China in Asia. The
                                       Prime Minister Manmohan they delicately                                     competition may even prove a boon
                                   Singh, who sees the nuclear deal as                                             for their economies.
                                   vital to energy security, met Presi- try to step into                                Then there are the 110,000 Ti-
                                   dent Hu Jintao earlier this year to                                             betan exiles in India. They represent
                                   seek at least tacit support from the the future                                 a litmus test for both sides.
                                   China – also one of the five perma-                                                  Many Indians are happy and
                                   nent UN Security Council members. The leaders proud that the Dalai Lama has made his home
                                   also pledged anew to double trade to US$40 bil- at McLeod Ganj and support his stance on hu-
                                   lion by 2010 and to try and settle a long-festering man rights and autonomy. Mukherjee and Singh,
                                   border row that brought them to war in 1962.               however, see little value in confronting China over
                                       For both countries, 1962 is a watershed for Tibet. Rather, they recognize the region as part of
                                   post-war and post-colonial relations.                      China, as they delicately try step into the future.
                                       When the Dalai Lama fled across the Hi-                       The domestic response to the unrest in Tibet
                                   malayas in 1959 after the failed uprising, it put – a general condemnation of Beijing’s crackdown
                                   a frost on ties between the two countries previ- both in print and in actual protest – suggests that
                                   ously described by Jawaharlal Nehru, India’s first the realpolitik of India’s leadership is not a win-
                                   prime minister, as Hindi-Chini Bhai Bhai (India ning political formula. The electorate – like an el-
                                   and China as brothers). Although the mauling ephant – remembers there is more to this bilateral
                                   India suffered in the subsequent war still rankles relationship than trade.

20   China Economic Review • May 2008
End of the affair?
                    F
  Chinese firms            or some of the global financial                  kEn                        for 4.2% of Dutch-Belgian bank Fortis
                           services sector’s most venerated         dEwOSkin                           only to see the value of its holding de-
       may have            names, it is a buyer’s market. The                                          cline by 20% to date.
      lost out on   subprime mortgage crisis is deepening,                                                 These unrealized losses look even
                    monoline insurers are struggling and                                               worse when adjusted for renminbi ap-
financial sector    new concerns are emerging about the                                                preciation and viewed in terms of ren-
    investments     prospects for large issuers of consumer                                            minbi returns.
                    credit – in the US and Europe.                                                         But the fundamental appeal of fi-
   overseas, but        Financial services have become a                                               nancial sector investment overseas is
                    primary target for outbound Chinese                                                unchanged. At worst, there is a sense
       this won’t   investors, including the country’s sov-
                                                                   Senior advisor, Deloitte China
                                                                   and professor emeritus at the       that timing could have been better.
   dampen their     ereign wealth fund, China Investment
                                                                      university of Michigan
                                                                                                       There are also broader strategic goals in
                    Corp (CIC), big state banks and investment trusts, play, such as promoting domestic reform through
         interest   and cash-flush domestic insurance companies.                     participation in foreign financial service firms.
                        Three drivers are propelling this forward. First,
                    after years of criticism over poor management of Reason for optimism
                    the state banks, China’s leaders have turned a corner. Some recent successes are also encouraging further
                    Now feted for the sucessful listings of those same investments. China Life put US$300 million into
                    lenders, these leaders are also called                                                 Visa’s mammoth initial public of-
                    upon to bail out some of the most                                                      fering and is presently sitting on a
                    prestigious names in banking.            China’s leaders                               36% gain. CIC put US$100 mil-
                        Secondly, distressed assets are                                                    lion into the offering. It is evident
                    attractive targets for opportunistic have turned a                                     that China’s large funds, banks and
                    Chinese buyers. They want to find corner. now feted insurers will continue to fish the
                    outside of China the kind of fast                                                      choppy waters of global financial
                    turn-around, balance sheet boosters for the successful services, likely expanding their net
                    they can easily find at home.
                        Thirdly, the large global banks
                                                             listings of state                             to include interests in insurance, re-
                                                                                                           insurance, leasing companies, con-
                    shopping for infusions of capital banks, these                                         sultancies and service companies.
                    appear to be bankrupt-proof, just
                    like China’s state banks. The semi-
                                                             leaders are also Private equity firms, hedge funds
                                                                                                           and venture capital could also come
                    nationalization of Northern Rock called upon to                                        into the equation.
                    by the UK government and the                                                               Sellers seeking Chinese invest-
                    recent move by the US Federal Re- bail out some                                        ment would do well to invest in un-
                    serve to save Bear Stearns confirm of the most                                         derstanding what is behind these
                    the idea that the national utility of                                                  decisions.
                    large financial institutions will pre- prestigious                                         The mix of drivers has its own
                    serve them from bankruptcy.                                                            Chinese characteristics, being a
                                                             names in banking product of the unique challenges
                    Party’s over                                                                           China faces in managing its wealth
                    There is now a crisis of confidence in this strategy, and sustaining growth. These drivers include pres-
                    which led China Daily in mid-March to declare sure to diversify geographies, currencies and target
                    that China’s “love affair” with Wall Street is over.             types; the need for short- and mid-term growth
                        As the financial crisis in the US and Europe potential and for cash-flow potential; and the de-
                    has deepened, China’s funds and banks have suf- sire to impact their own domestic reform agenda.
                    fered along with other investors. Viewed in the                          Results from domestic activity of large Chi-
                    shortest of terms, the performance of foreign in- nese enterprises in 2006 and 2007 demonstrate
                    vestments by mainland financial institutions has the importance of wealth creation through finan-
                    not been good.                                                   cial asset investment to complement operational
                        Shares in Blackstone have sunk almost 50% earnings on their balance sheets. In the broadest
                    since CIC bought into the private equity firm in overview, we are watching now a similar transfor-
                    June last year. The failure of Barclays to acquire mation of the national economy, as China’s success
                    ABN AMRO has wiped 40% off the value of China as a global exporter of goods and services is being
                    Development Bank’s investment in the UK-based complemented by a strategy to create more wealth
                    bank. Shares in Morgan Stanley are down 23% on through global financial investment.
                    December levels when CIC bought a US$5 bil-                              It is far too premature to declare the love affair
                    lion stake. Ping An Insurance paid US$2.8 billion over. In fact, it is just beginning.

                                                                                                              China Economic Review • May 2008      21
           SPECiAl REPORT • SouTHEAST ASIA



           Oil’s well
                                                                  A
              Palm oil from Malaysia                                       t an oil palm estate near Melaka
                                                                           Town in peninsular Malaysia, the
            and Indonesia is grabbing                                      harvesters are winding up the day.
            market share in China as                              The Regent Estate, owned by IOI Cor-
                                                                  poration, employs around 300 workers in
             demand for the versatile                             all. With the sky turning dark and little
                    commodity rises                               shelter out in the plantation, the harvest-
                                                                  ers hurry to avoid being caught in a tropi-
                                                                  cal downpour.
                                                                       One harvester, a Bangladeshi nation-
                                                                  al, cuts down a final bunch of fruit from
                                                                  a palm. He swings his sickle – modified
                                                                  with an elongated, four-meter-long han-
                                                                  dle – and a cluster of yellowish-orange
                                                                  palm oil fruit falls from the tree. It hits
                                                                  the ground with a heavy thud.
                                                                       Once these fruits are crushed and re-
                                                                  fined into palm oil, there is a good chance
                                                                  they will end up in China. IOI exported
                                                                  230,000 tons of palm oil products to Chi-
                                                                  na last year, accounting for 6% of Malay-
                                                                  sia’s total palm oil exports to the country.
                                                                  Malaysia itself is responsible for 40% of
                                                                  world palm oil output.
                                                                       The versatile commodity is used as
                                                                  cooking oil, in food and cosmetics pro-
                                                                  cessing, and myriad other industries. Chi-           CIMB in Kuala Lumpur.
                                                                  na, perhaps unsurprisingly, is the world’s              Palm oil, traditionally unglamorous,
                                                                  biggest importer of palm oil.                        has lately become a hot commodity. Ac-
                                                                       “If we look at the major importers,             cording to investment bank Credit Suisse
                                                                  China has been number one for many                   crude palm oil prices rose 38% – from
                                                                  years,” said Ivy Ng, who researches palm             US$917 a ton to US$1,265 a ton – over
                                                                  oil plantation stocks at investment bank             a 12-week period from the start of De-


               Raw materials: China feeds its need                                                                    bought about 357,000 tons the same year. In
                                                                                                                      2007, however, imports slowed and market
                                                                                                                      prices softened, as supply was boosted by do-
               Coal                                                the same 20 million ton a year rate we would       mestic output of natural rubber, according to
               China became a net importer of coal for the         have expected 12 months ago,” Driscoll said.       the Hong Kong Trade Development Council.
               first time last year but there have been sharp           Policies designed to keep domestic coal
               increases in coal imports for some time now.        in-country and a rise in sea-borne coal prices     Oil & Gas
               Imports primarily come from Australia, In-          means that domestic coal will be more price        Liquefied natural gas (LNG) is not widely used
               donesia and Vietnam, according to Andrew            competitive this year than last. Indeed, China’s   in China. Its consumption has been limited to
               Driscoll, head of resources research at CLSA.       coal imports were down 10% year-on-year in         Sichuan province and parts of northeastern
                    Customs statistics show that Vietnam was       the first two months of 2008, Driscoll said.       China, where domestic gas fields are located.
               China’s biggest supplier last year, accounting                                                         However, the energy-intensive east coast
               for 24.6 million tons of coal. But the import       Rubber                                             could potentially be serviced by natural gas,
               story this year may be less bullish than before.    China is the world’s top tire producer, and it     according to Fitch Ratings. The State Council
               “You would expect China on an overall basis         has increasingly had to import rubber from         projects that natural gas will account for 8%
                                      to be a net importer this    Southeast Asia to meet demand. Indonesia is        of total energy output by 2010, up from 3%
                                              year, but not at     a big supplier, exporting more than 337,000        in 2005. In the coastal areas, natural gas de-
                                                                   tons of rubber to China in 2006, according to      mand will likely be met by imports from Aus-
                                                                      the Rubber Association of Indonesia. This       tralia and Indonesia. China has built two LNG-
                                                                                 made China its second-largest        receiving terminals in Guangdong and Fujian
                                                                                   market behind Japan, which         provinces for imports from these countries.


     22    China Economic Review • May 2008
COAl: National necessity
                                                          in demand                                                                                    the only reason for palm oil’s current
                                                         Crude palm oil futures prices
                                                                                                                                                       popularity. Demand is rising across the
                                                                     950
                                                                                                                                                       developing world while biofuel policies
                                                                                                                                                       introduced in developed countries are an-
                                                                     900
                                                                                                                                                       other contributing factor. In Europe and
                                                                                                                                                       the US, the commodity is a substitute for




                                                       US$ per ton
                                                                     850

                                                                     800                                                                               rapeseed and other edible oils, which are
                                                                     750                                                                               increasingly being used for fuel purposes.
                                                                     700                                                                                   Of the 17 types of edible oils and fats
                                                                                                                                                       that are traded globally, palm oil remains
                                                                      Jul 07   Aug 07   Sep 07   Oct 07   Nov 07   Dec 07   Jan 08   Feb 08   Mar 08
                                                      Source: Bursa Malaysia Derivatives
                                                                                                                                                       the cheapest, going for US$300 less than
                                                      cember. There haven’t been highs like this                                                       soya oil, according to Credit Suisse.
                                                      since 1998.
                                                          China is a key driver of these tower-                                                        The rivals
                                                      ing prices. The disastrous snowstorms this                                                       Palm oil’s great rival in China is soybean
                                                      winter mean the spring rapeseed harvest                                                          oil, which is mainly imported from South
                                                      will likely be poorer than planned. Rape-                                                        America. China is the world’s biggest
                                                      seed is a major source of edible oil in Chi-                                                     soybean importer, buying 33.5 million
                                                      na, and palm oil imports are expected to                                                         tons last year, a CLSA report said. Soy-
                                                      make up the difference. At the same time,                                                        bean oil occupies 37% of the edible oils
                                                      broader trends, like China’s increasingly                                                        market in China, according to research
                                                      wealthy population, also mean individu-                                                          firm Beijing Agribusiness, compared to
                                                      als are consuming more oil than before.                                                          palm oil’s 21% share.
                                                          “China was consuming a very low                                                                   But palm oil has momentum on its
                                                      amount of edible oil per person com-                                                             side. In 2002, it overtook rapeseed oil to
                                                      pared to some of the more developed                                                              gain its current second-place position in
                                   China Foto Press




                                                      countries,” Ng said. “But over the past                                                          terms of market share.
  FRESH HARvEST: Palm oil
                                                      few years they’ve been catching up.”                                                                  “Traditionally, the Chinese market
fruit set to depart for the mill
                                                          Increasing demand from China isn’t                                                           is a big market for rapeseed oil; prob-




                                                                                                                                                                    China Economic Review • May 2008   23
     SPECiAl REPORT • SouTHEAST ASIA


                                                                                                                                                     From Southeast Asian refineries,
                                                                                                                                                the oil is imported into China. Wilmar,
                                                                                                                                                which has most of its plantations in In-
                                                                                                                                                donesia, is responsible for some 60% of
                                                                                                                                                palm oil imports to China, according to
                                                                                                                                                Cargill’s Zhou. Unlike most producers,
                                                                                                                                                Wilmar is vertically integrated, running
                                                                                                                                                its own estates and refineries as well as
                                                                                                                                                handling imports to China and even pro-
                                                                                                                                                ducing end-products for the China mar-
                                                                                                                                                ket. Zhou’s own firm imports about 10%
                                                                                                                                                into the country, mainly for selling on to
                                                                                                                                                second-tier traders or end-users.
                                                                                                                                                     One of the main applications of palm
                                                                                                                                                oil in China is industrial frying. As such,
                                                                                                                                                the country is very reliant on RBD palm
                                                                                                                                                oil, which is prized for its resistance to




                                                                                                                             China Foto Press
                                                                                                                                                oxidation. This allows users to fry many
                                                                                                                                                batches of food without it going rancid.
                                                                                                                                                     “Palm oil has a big advantage over
     inSTAnT dEliGHT: Palm oil is a key ingredient in instant noodle production                                                                 soya bean oil or other oils,” said Wong
                                                                                                                                                Chee Kuan, who runs Loders-Krokland,
        ably 15 years ago rapeseed oil was the        pur-listed Sime Darby or IOI.                                                             the specialty fats subsidiary of IOI Corp,
     number one oil, followed by soybean and              Estates in Malaysia and Indonesia ac-                                                 in the Netherlands. “With palm oil you
     then palm. But today the relationship has        count for 90% of global palm oil output.                                                  are able to fry much longer with less de-
     changed,” said James Zhou, who heads             In 2006, 65% of China’s palm oil imports                                                  terioration in quality of oil.”
     Cargill’s grain and oilseed supply chain         were from Malaysia, with nearly all the
     unit in China.                                   remainder coming from Indonesia, ac-                                                      Fried and dried
                                                      cording to Beijing Agribusiness.                                                          One industry that does plenty of indus-
     History lessons                                      The plantation companies conduct                                                      trial frying is instant noodle manufactur-
     The fact that Southeast Asia and China           agricultural research and planting at their                                               ing. Instant noodles have to be fried to
     are linked by palm oil is a quirk of ge-         estates. The palms are harvested for “fresh                                               remove moisture in order to be preserved.
     ography and history. The plant is native         fruit bunches,” the basic metric for estate                                               Hong Kong-listed Tingyi, which claims
     to West Africa, and was first transported        output, which are transported to nearby                                                   to be the biggest instant noodle producer
     to Indonesia by the Dutch. In 1917, the          mills for crushing and separation. Mills                                                  in the world by volume, has 32 factories
     first oil palm plantation was established        process the fruit bunches to produce                                                      in China. It pumps out 9 billion packets
     in what is now peninsular Malaysia.              crude palm oil and extract the fruit ker-                                                 of its Master Kong brand instant noodles
          The Dutch transplantation turned            nels before shipping it all to a refinery. The                                            a year. Tingyi buys refined palm oil from
     out to be a felicitous move. According to        crude palm oil is bleached and deodor-                                                    Malaysia and Indonesia.
     Tan Teck Hock, an agronomist at IOI,             ized to produce RBD palm oil. Kernel oil                                                       According to Tingyi CFO Frank
     oil palms grow best within five degrees          is turned into oleochemicals or specialty                                                 Lin, the palm oil price increases have
     latitude of the equator, and in areas with       fats that are used in cosmetics and soap                                                  eaten into the company’s gross margins.
     evenly distributed and heavy rainfall. Ma-       manufacturing, and in food processing as                                                  He said palm oil makes up 12-18% of the
     laysia and Indonesian Borneo, in particu-        products like cocoa butter substitutes.                                                   cost of a packet of noodles. The higher-
     lar, with vast expanses of rainforest, were          An additional step of fractionation                                                   end the noodles and the more expensive
     ideal candidates for plantations.                produces palm olein, a liquid, and stearin,                                               the packaging, the lower the percentage.
          With China’s rise, palm oil again           a solid. These are used for making things                                                 Instant noodles, in turn, make up about
     seems to be benefiting from being in the         like margarine or as ingredients in ice                                                   half of the company’s annual turnover,
     right place at the right time.                   cream, for example.                                                                       which was US$2.3 billion in 2006.
          “[Palm oil] is relatively cheap, and                                                                                                       “Our production costs and gross mar-
     we can get palm oil from Malaysia, In-                 Feeding the friers                                                                  gin are squeezed by the rise in palm oil
     donesia, which is only about five to 11                                                                                                    costs,” he said.
                                                           China’s crude palm oil imports
     days’ voyage, depending on which part of                                                                                                        Back at the estate, the harvesters are
     China,” said Cargill’s Zhou. “Soybean oil                               5
                                                                                                                                                done for the day. They spent months
     is primarily from South America, it has a                               4
                                                                                                                                                learning how to wield their sickles ef-
                                                       Metric tons million




     much longer voyage – 40 to 45 days – and                                3                                                                  ficiently – slicing a 20-kilogram fruit
     higher shipping freight costs.”                                         2                                                                  bunch off a 4-meter-tall tree is no easy
          The palm oil supply chain typically                                1                                                                  task. But as China’s demand for oil con-
     begins at an estate owned by one of the                                 0
                                                                                                                                                tinues to rise, they can rest assured that
     big plantation companies – firms like                                       2002
                                                                                 2003
                                                                                        Malaysia
                                                                                                 2004          2005
                                                                                                       Indonesia
                                                                                                                      2006
                                                                                                                                                they will have plenty more work in the
     Singapore-listed Wilmar, Kuala Lum-              Source: General Administration of Customs, China                                          coming years.

24   China Economic Review • May 2008
Who Should Attend:
Companies in the Electronics,
Precision Machinery, New
Instruments, Biomedical and
Medical Equipment sectors.

Attendees should work in
related industries. Contact
                                Invest in Zhejiang Province
us to see if you qualify.       Leader in the Yangtze River Delta
                                June 9th and 10th 2008, Nanyuan Hotel, Ningbo
                                A two-day symposium with site tours, organized in conjuncton with the 10th
                                Zhejiang investment & trade symposium.
                                Zhejiang province, located in the Yangtze River Delta, has one of the
                                most attractive business and investment environments in China. Why does
                                Zhejiang make sense for your business or manufacturing facility? What
                                benefits and incentives can you enjoy? What are Zhejiang’s advantages?
                                This event will answer these questions and introduce opportunities for
                                companies in a wide variety of sectors.

                                Agenda:
                                June 9th
                                09:00-12:00  One-on-one discussions with officials and experts specific
                                             to your needs and interests
                                12:00-13:30	 Lunch
                                13:30-18:00 Customized tours to selected Industrial Zones

                                June 10th
                                09:00-12:00 Customized tours to selected Industrial Zones
                                12:00-13:30	 Lunch
                                13:30-15:00 Customized tours to selected Industrial Zones



                                                                                        For more information:
                                                                                 Contact: Seth Jacobs/ Grace Tan
                                                                             Tel: +86 (0) 21 5385 8951 * 859/851
                                                                                       Fax:	+86	(0)	21	5385	8953	
                                                                                                                	
                                                                                Email: conference@sinomedia.net
                                                               Website: www.chinaeconomicreview. com/conference
     REPORTS



     Small ball
                                        F
                     Major League              amed baseball manager Joe Torre
                                               held court with reporters in Beijing
               Baseball steps up to            in March during batting practice
                 the plate in China     for an exhibition game between teams
                                        from America’s Major League Base-
                                        ball (MLB). Speaking at the Wukesong
                                        Baseball Stadium, Torre offered an old
                                        chestnut regarding baseball’s path to suc-
                                        cess in China.
                                            “It’s all about playing the game and
                                        you have to start with the youngsters and
                                        give them a chance to enjoy it,” he said.
                                        “You have to play the game here and you
                                        have to have the baseball fields.”
                                            The two exhibition games, part of
                                        MLB’s China Series, were contested by
                                        the Los Angeles Dodgers and the San
                                        Diego Padres. One MLB executive de-
                                        scribed the games as baseball’s “com-
                                        ing-out party” in China. The stadium,                                                    MLB and the domestic Chinese Base-
                                        however, is slated for demolition after the                                              ball League) last year. This compares to
                                        Olympics. This is indicative of the hard                                                 23,573 hours of soccer and 9,477 hours
                                        road ahead for MLB and baseball in a                                                     of basketball. Baseball is the 12th-ranked
                                        fast-growing and potentially lucrative                                                   sport on television, according to TNS
                                        sports market.                                                                           Sport/CSM Media Research.
                                                                                                                                      Pierre Justo, Asia managing director
                                        Popularity contest                                                                       at TNS/CSM in Beijing, said baseball in
                                        “It’s going to take a lot of investment and                                              China is on par with skiing and golf in
                                        a lot of patience by organizations like                                                  terms of audience interest and awareness.
                                        MLB to make baseball popular here,”                                                      It’s what his firm rates as a fourth-tier
                                        said Nick Griffith, director of Olympic                                                  sport, out of a possible five tiers. That puts
                                        consulting at sports marketing firm Oc-                                                  baseball ahead of even more unknown
                                        tagon in Beijing.                                                                        sports like rugby and cricket.
                                             Baseball isn’t exactly new to China.                                                     Justo estimates that baseball’s poten-
                                        American missionaries introduced the                                                     tial fan base in China is around 20-21%
                                        sport over 100 years ago and the game is                                                 of the urban population between the ages
                                        said to have once been popular with the                                                  of 15-54. What’s more, it’s a demograph-
                                        People’s Liberation Army. But America’s                                                  ic characterized by relatively high levels
                                        pastime was banned during the Cultural                                                   of education and spending power, which
                                        Revolution and it’s only been in the last                                                arouse interest among corporate sponsors
                                            20 years that interest in bang qiu                                                   looking to market their products.
                                              (which literally means “stick ball”)                                                    “I’m actually quite positive about
                                              has resurfaced.                                                                    baseball in China,” he said. “The big mis-
                                                Chinese television aired 482 hours                                               take [for MLB] would be to think that
                                           of dedicated baseball coverage (both                                                  there’s no potential in China.”

                                                 Stars of the small screen
                                                 Ten most-aired sports in China in 2007
                                                     25,000

                                                     20,000
                                        TV hours aired




                                                     15,000

                                                     10,000

                                                         5,000

                                                            0
                                                                 Soccer   Basketball   Tennis   Billiards   Table tennis   Volleyball   Badminton   Motorsports   Golf   X-Games   Baseball
                                        Source: TNS Sport China



26   China Economic Review • May 2008
                                                                 Lines of communication
                                                                 VoIP service providers are lining up to offer their
                                                                 services in a liberalizing telecom market



                                                                 T
                                                                          wo years ago, Beijing banned
                                                                          telephone products that use            Get connected
                                                                          both the internet and tradi-           China’s broadband internet users
                                                                 tional phone networks to place calls.                            70

                                                                 This wasn’t good news for voice-over-                            60

                                                                 internet-protocol (VOIP) products,                               50




                                                                                                             Million households
                                                                                                                                  40
                                                                 which do exactly that.                                           30
                                                                      The VOIP ban was supposed to                                20

                                                                 give China’s carriers a leg up in the                            10
                                              China Foto Press




                                                                 face of the disruptive effects of the in-                        0
                                                                                                                                       2001   2002    2003   2004   2005   2006   2007
                   CURvE bAll: China is a
                                                                 ternet, which places calls more cheap-      Source: Ministry of Information Industry
                 tricky market for baseball                      ly than telephone networks.
                                                                      Yet VOIP products like Skype, for      said Mark Natkin, managing di-
    The message seems to have gotten                             example, continued to spread, albeit        rector of Marbridge Consulting in
through. Last year, MLB launched an                              through computer-to-computer use.           Beijing.
awareness program called “Play Ball!”,                                 “[The carriers] are trying to hold        China had nearly 70 million
which aims to introduce the sport to                             up the migration to an internet model       broadband internet users at the end of
100,000 elementary school students this                          until they have the infrastructure,”        February, according to the MII. The
year. It has also opened 48 MLB mer-                             said Fritz Ringling, an analyst at In-      country also has 556 million mobile
chandise stores in China and signed                              sight Research in the US. “They are         phone users – the most in the world
broadcast deals with Shanghai Media                              trying to milk this monopoly as long        – and 364 million fixed-line subscrib-
Group and ESPN Star Sports.                                      as they can.”                               ers. All are potential VOIP users.
    When contacted, MLB wouldn’t say                                  According to CCID Consulting,
how much it has spent promoting base-                            a Hong Kong-based telecoms consul-          interest from overseas
ball in China or how much it spent on                            tancy, China Telecom loses US$286           Foreign VOIP firms are lining up
the China Series. A spokesman said the                           million a year in potential fixed-line      to take a crack at China’s liberaliz-
China Series was a not-for-profit event                          revenue by also offering broadband          ing telecom market. One example is
aimed at introducing the sport to a new                          internet access, which by extension         Freshtel, an Australian provider of
market in Asia.                                                  lets users place VOIP calls.                retail and wholesale VOIP products.
                                                                      Even regulations are less benign       The company has some 315,000 cus-
Regional support                                                 these days. In February, the Ministry       tomers in the UK, hundreds of thou-
The region is indeed key to baseball’s in-                       of Information Industry (MII) man-          sands of users in Australia and is now
ternational growth. This year’s MLB sea-                         dated considerable discounts for mo-        looking to expand across Asia.
son opener was played to sell-out crowds                         bile phone roaming charges.                     Freshtel chief executive Rhonda
in Japan, where the sport has a devoted                               “For the telephone networks, the       O’Donnell said the plan is to enter
following. Baseball has also enjoyed                             economics are not getting any better,”      China by the end of the year.
success in Korea and Taiwan, thanks to                           said Ringling.                                  “The opportunity is as big as the
strong local leagues and high-profile ex-                             A telecom industry restructuring       number of people there are, and more
ports to US teams.                                               is widely expected that should put          and more people are getting access to
     MLB said that Asia accounts for half                        all the carriers on a stronger footing.     communications,” she said.
its international revenues, and that total                       China may then become a more wel-               O’Donnell was appointed chief
revenues last year topped US$6 billion. It                       coming market for VOIP products.            executive last July partly because she
will be hoping some of that enthusiasm                                VOIP providers typically use a         has a background in Asia – she was
will rub off on China.                                           business model based on the distri-         Novell’s Asia Pacific head. The rest
     “The Chinese look at baseball as an                         bution of broadband internet users in       of her top executives also come with
Asian sport, not just an American sport,”                        a country. Providers tend to focus on       knowledge of the region.
said Jim Small, managing director and                            cities with deeper broadband penetra-           “A number of companies are not
vice president for MLB in Asia. “China                           tion before moving to outlying areas.       successful because they assume that ...
wants to be the best at everything, par-                              “[This strategy] will be easier to     they can just walk in and do business,
ticularly the best in Asia, and because                          implement after the restructuring,”         and that’s not the way it works.”
their Asian neighbors are so strong in

                                                                                                                                                     China Economic Review • May 2008    27
     REPORTS


        baseball I think the competitive rivalry
     can help the sport.”
         But Taiwan, Korea and Japan have
     homegrown star players who can galva-
     nize public interest in the game. A na-
     tional hero has yet to do for baseball what
     Yao Ming did for basketball in China.
         “The key to the growth and popular-
     ity [of baseball] in China will be the in-
     troduction of a Chinese player to the ma-
     jor leagues,” said San Diego Padres chief
     executive Sandy Alderson in Beijing.
         While no one can predict how long
     it will take for a player of that caliber to
     emerge in China, Alderson noted that
     more people now play baseball in China
     than in other countries that regularly send
     players to the US major leagues.
         The missing ingredient is a strong do-
                                                                                                             lOAdinG UP: Chery sales are
     mestic baseball league. In basketball, for




                                                                                                                                             Phototex
                                                                                                              expanding in the Middle East
     example, analysts say that the strength
     of the Chinese Basketball Association
     contributed to the sport’s skyrocketing
     popularity. Conversely, the disappointing
     performance of China’s national soccer
                                                    Finding middle ground
     team, plus ham-fisted management of
     the league and allegations of match-fix-       Chinese carmakers are doing well in the Middle
     ing, has meant that interest in football is
     waning among younger viewers.                  East, but is expansion happening too quickly?
     The Olympic angle


                                                    A
     MLB has tried to improve the fortunes of                nyone doubting the quality of         This has prompted Chinese auto
     the Chinese national baseball team, even                Anhui automaker Chery’s cars      firms to pay more attention to the
     dispatching a former major leaguer to be                should talk to Sami Haddad,       Middle East market. Chery, which
     its manager. But the team’s future is un-      Lebanon’s economy and trade min-           began exports to the region in 2001,
     certain. Baseball was removed from the         ister. In a country where politicians      recently started an assembly joint
     program for the 2012 Olympics, which           are frequent targets of violent attacks,   venture in Iran and is building a sec-
     means that government funding for the          Haddad and Mohamad Safadi, the             ond regional plant in Jordan.
     team will likely evaporate.                    public works minister, have chosen
         Insiders downplayed the negative ef-       armored Chery Eastar sedans as their       An urge to export
     fect this will have on the sport’s global      favored mode of transport.                 China’s auto market is the world’s
     growth. While no one views China as a              The dealership that sold the cars      second-largest and growing fast.
     do-or-die market for MLB, a thriving           has no doubts about their safety.          Daiwa analyst Alex Fan says roughly
     baseball culture here could bolster base-          “It is a really good product,” said    8 million cars were sold in China last
     ball’s case for reinstatement in the 2016      Chadi Louis, general manager of            year, with first-quarter sales up 20%
     Olympic Games.                                 Lebanese Auto Agencies, who drives         year-on-year. But local firms have
         “That’s one of the arguments we’re         a non-armored version of the Eastar.       found that exporting offers a chance
     making to the [International Olympic           “It has a good-quality engine and          to expand even more quickly.
     Committee]. China is a growing force           transmission, and I don’t have any              Lawrence Ang, executive director
     in baseball … so why would we want             problems whatsoever.”                      of Zhejiang-based Geely Automobile
     to take that away from the hundreds of             As China’s carmakers expand,           Holdings, said low domestic demand
     thousands of kids playing the game here?”      Louis and his political customers are      for its inexpensive sedans led it to begin
     MLB’s Jim Small said.                          among a growing Middle Eastern             exports to the Middle East in 2003.
         For the time being, MLB will have          group turning to Chinese cars.                  “We had to sell something to pay
     to content itself with a smaller, though           “The consumer in the [Middle           for our workers, to spend money on
     not insignificant, piece of the sports pie     East] is starting to look at Chinese       R&D,” said Ang. “So we went out-
     in China.                                      cars for value-for-money,” said Lord       side to find out whether ... there was
         “Baseball won’t be as easy to develop      Edwin E. Hitti, president of the Arab      demand for affordable, easy-to-main-
     in China as basketball, but there is still     Chamber of Commerce and Industry           tain, economic sedans.”
     potential as long as there’s a strong strat-   in Hong Kong.                                   Geely chose the Middle East in
     egy,” Justo said.

28   China Economic Review • May 2008
     REPORTS



            Selling overseas                                                      tween the two markets.                      Not a drop
                                                                                                                              to drink
                                                                                      “In Lebanon the customs duty is
            Chinese auto exports
                                                                                  20%. In Syria [it’s] about 100-110%.”
                    1,000
                                                                                      He went on to say that Lebanese
                          800
                                                                                  customers are more service-oriented
                                                                                  than their neighbors – an issue for a
         Thousand units




                          600

                          400                                                     company like Geely, which does not          A monumental water
                                                                                  directly oversee after-sales service in
                          200
                                                                                  the region.                                 diversion project could
                           0

        * Estimate
                                2002   2003   2004   2005   2006   2007   2008*
                                                                                      Geely’s early learn-as-you-go ap-       pose more questions
        Source: China Association of Automobile Manufacturers, China Customs      proach has drawn criticism from ob-
                                                                                  servers more skeptical of the overseas      than answers
             part because, with no auto industry                                  expansion of Chinese cars.
         of its own, it had fewer regulations and                                     “Why not get your business in


                                                                                                                              A
         restrictions than other markets, Ang                                     order in China before looking [over-                t any point during Beijing’s morn-
         said. With sales of about 1 million                                      seas]?” asked John Bonnell, partner at              ing rush-hour there are thousands
         units a year, growing at around 10%,                                     consultancy Automotive Resources                    of people at the Wukesong sub-
         the market also suited Geely’s needs.                                    Asia in Bangkok. “If they’re com-           way station in the city’s west, all jostling
              Although Ang considers the                                          petitive in China, they’re going to be      for a space on a train.
         Middle East an “easy” market, Geely                                      competitive in the Middle East.”                What the Wukesong commuters may
         still faced obstacles. Unfamiliar with                                                                               not know is that a tunnel is being dug
         customers’ expectations, it found itself                                 Quality before quantity                     under them that will allow 300 million
         operating on “a trial-and-error basis.”                                  Mark Wilkinson, China editor of             cubic meters of water to flow into the city
              “We didn’t know ... how they use                                    Automotive Engineering International,       this year for use during the Olympics.
         their cars, how they maintain them,”                                     agrees, but points out that GM, for             “[The project] is challenging indeed.
         said Ang.                                                                example, already ships China-made           If anything happens, the ground will sink
              Geely’s unfamiliarity wasn’t nec-                                   Cadillacs for sale in the Middle East.      and the result cannot be imagined,” said
         essarily its fault. Lord Hitti of the                                        “This proves that Chinese work-         Li Dawei, deputy director of the Beijing
         Arab Chamber believes this is a com-                                     manship ... can meet the quality re-        bureau of the South-to-North Water
         mon problem for Chinese companies                                        quirements of [companies from] de-          Diversion Project Construction Com-
         entering the region.                                                     veloped markets,” Wilkinson said.           mission, which oversees the tunnel’s con-
              “The number one barrier [to trade                                       For its part, Geely claims to have      struction.
         between China and the Middle East]                                       learned from its Middle Eastern ex-             The 13 kilometer-long tunnel will
         is lack of information,” he said, not-                                   perience. Now, it’s ready to move on.       transport water over 23 flyovers before it
         ing that even basic information about                                        “We still spend lots of effort in the   reaches Kunming Lake in the Summer
         trade volumes is difficult to quantify.                                  Middle East ... [but] more attractive       Palace in northern Beijing. The tunnel
              That lack of information can be                                     markets in the short-to-medium term         is one of 24 that are being built beneath
         critical in a region where customs                                       are Eastern Europe, Southeast Asia          roads for water diversion from neighbor-
         regulations and customer expecta-                                        and Central America,” said Ang.             ing Hebei Province, Li said.
         tions vary widely between countries.                                         Chinese automakers may already
         Louis, who sells cars in Lebanon and                                     be approaching exports differently.         A convoluted path
         neighboring Syria, noted some of the                                     Chery, for example, is slowing its ex-      The US$2.49 billion project also includes
                                differences be-                                   pansion to focus on improving quality       nine tunnels through mountains, 84 tun-
                                                                                  after a high-profile attempt to export      nels under riverbeds, 118 overpasses and
                                                                                  cars to the US fell apart in late 2006.     hundreds of canals. The water will travel
                                                                                  The company had “a splash of reality,”      300 km, from four reservoirs in Hebei
                                                                                    Bonnell said.                             through the tunnels before arriving in
                                                                                         For any other Lebanese offi-         Beijing. The project is to be completed
                                                                                          cials thinking of trusting their    before the games start in August.
                                                                                                 lives to armored Cherys,          Hebei, which is already parched, is
                                                                                                      quality before quan-    paying a price. Nine out of 10 farmers
                                                                                                         tity will be wel-    in the villages beside the reservoirs have
                                                                                                           come news.         left home and become migrant workers
                                                                                                                              because they are no longer allowed to use
                                                                                                              TRiAl And       the water for their fields, according to lo-
                                                                                                            ERROR: Geely      cal newspaper reports.
                                                                                                              learned the          The tunnel system connecting Beijing
                                                                                                           hard way in the    to Hebei is only a small part of the US$60
                                                                                                              Middle East     billion South-to-North Water Diversion
                                                                                                                              Project, which will channel water from

30   China Economic Review • May 2008
                                                                                                             than the technical problems.”
                                                                                                                  The portion of the project to be
                                                                                                             completed before 2010 will cost US$18
                                                                                                             billion, 30% of which is funded by the
                                                                                                             central government, 45% by state-owned
                                                                                                             banks and 25% by a special fund estab-
                                                                                                             lished for the project in 2004. That fund
                                                                                                             is financed by increases in the price of tap
                                                                                                             water nationwide.
                                                                                                                  After the diverted water is put into
                                                                                                             use this year, the price of tap water will
                                                                                                             go up even further to service loans for the
                                                                                                             project, officials and researchers said. The
                                                                                                             current price for households in Beijing is
                                                                                                             RMB3.7 (US$0.53) per cubic meter, with
                                                                                                             a sewage treatment fee included. The rate
                                                                                                             has been raised nine times since 1991.

                                                                                                             The price is right
                                                                                                             A report released by the Ministry of Wa-
                                                                                                             ter Resources last June suggests that tap




                                                                                          China Foto Press
                                                                                                             water be sold at about RMB7 (US$1)
                                                                                                             per cubic meter this year. The new rate
                                                                                                             includes the cost of the diversion project
                           ClEARinG THE wAy: Excavators work on a water diversion project                    plus a 1% premium.
                                                                                                                 Raising the price of water this year
southern China to the arid north along        issue of politics,” said Xia Jun, a scientist                  is not going to be easy. In February, the
three routes over the next 50 years.          at the Institute of Geological Sciences                        consumer price index was up by 8.7%
    The water diversion project will be       and Natural Resources Research at the                          year-on-year, its highest rate since 1996,
one of the largest hydro-engineering          Chinese Academy of Sciences. “All the                          and the government is struggling to rein
projects on earth.                            provinces along the routes have to follow                      in rising prices.
    The Beijing-Hebei project lies on the     [the] rules of the game strictly if the proj-                      The onus is on Beijing to establish a
central route, which will be extended fur-    ect is to function.”                                           pricing mechanism that encourages the
ther south after the games until it taps           Yang Yongde, an official at the Yang-                     use of the diverted water – if only to stop
into the middle reaches of the Yangtze        tze River Water Resources Commission,                          industry tapping the city’s groundwater re-
River in Hubei province in 2010.              explained it in a more explicit way: “Wa-                      sources. Despite government restrictions,
    About 14 billion cubic meters of wa-      ter is a precious natural resource and these                   Beijing’s water table has dropped 11 m
ter will then be diverted from the Dan-       provinces are competing for it.                                since 1999. As a result, Beijing is sinking.
jiangkou Reservoir near Wuhan annually,            “For example, the lower reaches of                            “The diverted water is much more ex-
with 1 billion cubic meters allotted to       the Yangtze River are often lacking in                         pensive than local water. We have to push
Beijing, said Wang Hao, a researcher at       water because the many hydro-engi-                             for the diverted water to become the first
the Ministry of Water Resources.              neering projects at the upper and lower                        to be used,” said Wang, the Ministry of
    The eastern route, currently under        reaches don’t allow enough water to get                        Water Resources researcher.
construction, will transport 3.9 billion      through.”                                                          “The project has little meaning if peo-
cubic meters of water from the lower               Then there are the financial chal-                        ple still use [groundwater] and save the
reaches of the Yangtze River in Jiangsu       lenges of the diversion project, which are                     diverted water as a backup.”
province north to Shandong province by        neatly summed up by Pan
2010. The city of Tianjin will also be part   Jiazheng, a respected hydro
                                                                               water prices in Shanghai and beijing
of this network.                              engineer who is one of the
    Meanwhile, the western route will cut     project’s chief consultants.                Shanghai                  beijing
across the Qinghai-Tibet Plateau so that           “Who shall we sell the
                                                                                                Price (RMB/m )         3
                                                                                                                          Price (RMB/m )               3

water is taken from the upper reaches         diverted water to? At what
of the Yangtze in Tibet and transported       price? How can we get                 1990              0.18     1991             0.30

to the Yellow River in Inner Mongolia.        the money? Shall we pay               1992              0.28     1997             0.70
However, work has been delayed because        back the bank loans and               1993              0.40     1999             1.30
of protests from environmentalists in         interest? How to man-                 1994              0.50     2000             1.60
China and India.                              age, operate and maintain
                                                                                    2002              1.03     2001             2.00
    The eastern and central routes alone      all these tunnels and fa-
will pass through seven provinces and re-     cilities?” Pan asked. “These          2006              1.20     2003             2.30

quire 300,000 people to be resettled.         problems of money are                 2007              1.93     2004             3.70

    “This issue of water is in the end an     even more complicated Source: China Finance online

                                                                                                                           China Economic Review • May 2008   31
     REPORTS


                                                                                                                              sell Jiannanchun products in the V&S
                                                                                                                              network,” said Johan Simonsson, general
                                                                                                                              manager of the V&S joint venture.
                                                                                                                                   In Chinese cities, splashy, high-profile
                                                                                                                              marketing campaigns for foreign liquors
                                                                                                                              target the country’s burgeoning nouveau
                                                                                                                              riche. But it’s still baijiu for official din-
                                                                                                                              ners and family get-togethers, where large
                                                                                                                              quantities of liquor are consumed.
                                                                                                                                   “It’s the culture and national identity
                                                                                                                              behind baijiu. We’d love to try a bit of dif-
                                                                                                                              ferent taste but it cannot replace [baijiu];
                                                                                                                              it has been here for thousands of years”
                                                                                                                              said a government official in Sichuan
                                                                                                                              province, where the V&S-Shuijingfang
                                                                                                                              joint venture is based, speaking on condi-
                                                                                                                              tion of anonymity.
                                                                               FiERy: Foreign players are
                                                                                                                                   Given the cultural significance of bai-




                                                                                                                   Phototex
                                                                              buying into baijiu companies
                                                                                                                              jiu, there is always a risk that foreign firms
                                                                                                                              could wander onto dangerous ground and

     Pouring a big one                                                                                                        arouse nationalist sentiment through an
                                                                                                                              attempted bid for a local distillery.
                                                                                                                                   Some industry watchers suggest that
                                                                                                                              the win-win rhetoric may conceal anoth-
     Foreign players have developed a taste for China’s                                                                       er reason for the influx of foreign capital.
                                                                                                                              A management consultant in Chengdu,
     national drink                                                                                                           who asked not to be named, said some
                                                                                                                              distillers might need the cash to finance
                                                                                                                              management buyouts that were triggered


     T
              he clear, pungent Chinese grain      the sentiment is similar.                                                  by a withdrawal of state capital.
              alcohol known as baijiu isn’t nor-       “[Chinese baijiu makers] want to ex-                                        “It’s time for [baijiu firms’] senior
              mally attractive to foreigners.      pand into the overseas market through                                      management to pay the debts incurred
     With alcohol content ranging from 53%         the distribution channels of foreign part-                                 during the buyouts, and they want for-
     to 70%, it’s hard to stomach. But several     ners,” said Zhang Zongjun, secretary to                                    eign capital to finance the debts,” he said.
     deals last year suggest that foreign capi-    Quanxing’s board of directors.
     tal, at least, is warming up to the stuff.        The dominance of baijiu in China’s                                     Payback time
          Diageo, the multinational that owns      spirits market, and its attractiveness to                                  In 2005, for example, 18 senior manag-
     the Smirnoff vodka brand, among others,       foreign firms, can’t be denied. Industry                                   ers at Quanxing Group created a new
     took a 43% stake in Quanxing Group,           revenue is growing at 30% per annum, ac-                                   company called Chengdu Yingsheng In-
     which owns part of baijiu maker Shui-         cording to Sinolink Securities, while V&S                                  vestment, which paid US$59 million for
     jingfang, in January. Four months later,      claims that baijiu is the world’s most pop-                                a 67.7% stake in Quanxing. At the same
     France’s LVMH became the majority             ular spirit, with an annual sales volume of                                time the state divested Quanxing equity
     shareholder in Wenjun, another distiller.     over 520 million nine-liter cases. Vodka,                                  as part of a national privatization drive.
     Then Vin and Sprit (V&S), makers of           the runner-up, sells 497 million cases.                                    Quanxing renamed itself Swellfun (or
     Absolut vodka, formed a joint venture             However, baijiu is not so popular                                      Shuijingfang) in September 2006.
     with Jiannanchun, widely regarded as          abroad. Official statistics show that ex-                                       According to a 2004 research paper by
     one of China’s top brands alongside Wu-       ports of the liquor in 2005 accounted for                                  UK-based think tank Chatham House, a
     liangye and Maotai. V&S itself was ac-        just 0.06% of total sales.                                                 wave of management buyouts occurred
     quired by French conglomerate Pernod              “There are no immediate plans to                                       in 2003. The central government and the
     Ricard at the end of March.                                                                                              China Securities Regulatory Commis-
                                                                                                                              sion initially supported this restructuring
     it’s all win-win
                                                    The strong stuff                                                          method but it fell out of favor after it was
     The main idea behind the buy-ins was for       Baijiu brands by market share                                             viewed as a way for insiders to unfairly
     the foreign stakeholder to gain exposure                                                                                 profit off state assets.
     to the domestic baijiu market while the                 Other (5%)
                                                                                                 Wuliangye (45%)
                                                                                                                                   With foreign capital now in play,
     Chinese partner would get access to in-                                                                                  however, the restructuring of China’s bai-
     ternational distribution and knowhow.                 Shuijingfang
                                                                  (10%)                                                       jiu industry seems to have taken a step in
         A V&S press release said the new joint            Guojiao 1573                                                       the right direction. Distillers may now
     venture would develop a portfolio of pre-                    (10%)                          Maotai (30%)
                                                                                                                              have the impetus to increase efficiency,
     mium baijiu brands, like Tianchengxiang,                                                                                 and maybe even begin educating foreign
     which it released in March. At Quanxing       Source: Tang Jiu Kuai Xu                                                   drinkers on baijiu’s pleasures.

32   China Economic Review • May 2008
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  Cixi EDZ specializes in auto parts, hardware machinery,          Zone is located in economic intersection of Yangtze River
                                                                   Delta. It is also the economic hub of Shanghai, Hangzhou and
  textiles, household electrical appliances and others. By 2020,
                                                                   Ningbo.Located just 40 km from Ningbo, Yuyao industrial zone
  Cixi EDZ will have a population of more than 500,000 and will    specializes in electronics, equipment, machinery, fine chemical,
  become a northern economic center for Ningbo. The Cixi EDZ       mold processing and food processing industries.
  will provide a platform for your business’s success.             For more info contact: Ms. Fanny Fan

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                                                                   E-mail: bhcyy@yy.gov.cn
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                                                                   Mobile: 13805808248
  E-Mail: zhanghui@hzwxq.com                                       67 South Langhai Road, Xiao Cao’e Town, Yuyao City,
  Website: www.hzwxq.com                                           Zhengjiang Province
     special report • PRivatE Equity




     The real
     deal
                                                                                            I
     Despite their gripes about                                                                  t is fitting that in China’s still youth-
                                                                                                 ful private equity market (PE) the
            deal size and scope,                                                                 breakthrough transaction involved a
        private equity investors                                                            manufacturer of children’s products. The
                                                                                            year was 2006 and Goodbaby Group –
       still see China as a land                                                            China’s largest producer of baby strollers
                  of opportunity                                                            – was subject to a leveraged buyout (LBO)
                                                                                            by the private equity arm of Hong Kong-
                                                                                            based investor Pacific Alliance Group.
                                                                                                 The foreign LBO – a sophisticated
                                                                                            financing technique in which the acqui-
                                                                                            sition is backed by loans secured against
                                                                                            the assets of the target company – had
                                                                                            finally landed in China. The country had
                                                                                            crawled into the private equity arena; now
                                                                                            it was starting to walk.
                                                                                                 Or at least this was the plan. Two
                                                                                            years on, there has been no real successor
                                                                                            to the Goodbaby deal. Although China
                                                                                            continues its gradual acceptance of new              When the company came into the
                                                                                            financial initiatives, private equity remains    picture, Goodbaby had already been priva-
                                                                                            dominated by conventional deals that are         tized by its management and restructured
                                                                                            relatively small by global standards.            as an offshore investment vehicle and an
                                                                                                 “I am somewhat surprised it’s the           onshore wholly foreign-owned enterprise
                                                                                            only transaction of its kind,” said Chris        (WFOE). Pacific Alliance bought the
                                                                                            Gradel, managing partner and co-found-           offshore vehicle for US$122.5 million,
                                                                                            er of Pacific Alliance.                          with Taiwan’s Fubon Bank providing
                                                                                                 “I think the main barrier is the lack       US$55 million of this in debt.
                                                                                            of companies you can buy a controlling               The leverage was small compared to
                                                                                            stake in. Most private companies are             the proportions seen elsewhere because
                                                                                            founded by entrepreneurs who have ma-            the bank had no direct claim on Good-
                                                                                            jority control and don’t want to sell up.        baby’s China-based assets, just on the off-
         assets deployed                                                                    With state-owned enterprises (SOEs),             shore vehicle that owned them.
       Capital under management                                                             the government generally doesn’t want to             “Fubon was comfortable with the
                   60                                                                       give foreigners the equity.”                     various covenants saying what we could
                   50                                                                            In fact, Pacific Alliance’s bragging        and could not do – they were happy we
                   40                                                                       rights could be contested by LBO purists.        weren’t just going to disappear into the
     US$ billion




                   30                                                                       Foreign exchange controls prevent the            night,” said Gradel. “But there was a gap
                   20                                                                       use of assets in China to guarantee a loan       between the onshore and offshore parts.”
                   10                                                                       made outside of China, while domes-                  In this respect, the Goodbaby deal
                   0
                        China   Hong Kong   India     Japan    Korea   Singapore   Taiwan
                                                                                            tic banks are generally unwilling to lend        – which took three months to complete
                                               2006           2007*                         money for such deals. This meant Pacific         because of the government approvals
     * Preliminary
     Source: Asian Venture Capital Journal                                                  Alliance had to find its leverage offshore.      that were required on top of this financial

34   China Economic Review • May 2008
                                                                                             Pure




                                                                                                Mrs. Wang yang’s design exhibition
                                                                                                                May 17, 2008 R.S.V.P
                                                                          China Foto Press




                     success story: Song Zhenghuan transformed
                            Goodbaby Group from a town-and-village
                       enterprise into the subject of China’s first LBO


handiwork – is a reminder that China’s private equity is still very
much a work in progress.
    But deals are still being done. New international players are
turning up in their droves, spurred by China’s strong private sec-
tor growth.
    “Private equity is increasingly perceived and accepted as an
important alternative to raising funds – it allows firms to diver-
sify their investor base, especially in turbulent capital markets,”
said X.D. Yang, who runs The Carlyle Group’s Asia buyout fund.
“The PE funds are getting larger and their number is increasing
by the day.”

local funds, local currency
Beijing is also putting in place legal structures that enable foreign
funds to operate as yuan-denominated onshore entities as op-
posed to making investments in US dollars through an offshore
holding company (see “A legal bind: Waiting to go local”).
    Although the system has yet to be fully tried and tested,
there is already considerable interest. Terry Teng, director of In-                                                             Cross Gallery
ternational Financing Services in Tianjin, which acts as a bridge                                        32A, building 6, No 10 Yan Ping Rd
between private equity firms and the Chinese government, said                                               Jing An District, Shanghai, China
                                                                                                T: 86(0) 21 6217 9223 F: 86(0) 21 6217 9234
that 90% of the 40 or so funds registered with the China Private                                         Annie Summer :0086 136 3657 1118
                                                                                             Info@cross-gallery.com www.cross-gallery.com
Equity Association are yuan-denominated and operated through                                                            By appointment only
joint ventures. One prominent early mover was Fang Fen-

                                                                                                                             China Economic Review • May 2008   35
                                                                                                                                          China Economic Review
                                                                                                                                          Conferences & Events



                          Corporate Fraud Alert 2008
                              Cracking down on corporate misconduct in China
                                                                     May 28, 2008, Shanghai
     In today’s corporate governance-driven business world, ethics is an unavoidable buzzword. Failure
     to enforce proper business ethics can lead to substantial fraud losses affecting both bottom line
     profitability and corporate reputation. Executing business ethics and compliance programs that
     embrace every employee is a delicate challenge. Beating corruption and fraud in companies is
     imperative. China Economic Review has invited leading businesspeople and market experts to help
     decision makers enhance ethics and compliance programs, develop anti-fraud measures and thereby
     avoid risks and boost competitive advantage.


Conference agenda                                                                          Topics to be addressed:
08:00-09:00   Registration                                                                 • The key “red flags” of fraud and misconduct within your
09:00-09:05   Opening Remarks                                                                company
                                                                                           • How to manage the risks of fraud in your China business
09:05-09:40   Session I: Keynote Speech - Emerging
                                                                                             operations
              trends and challenges for corporate fraud in China                           • How to build and execute a strong compliance program
09:40-10:15   Session II: Managing fraud risks in China                                    • How can ethics and compliance programs save you money
              business operations                                                          • The laws affecting ethics and compliance programs in
10:15-10:30   Tea Break                                                                      China
10:30-11:05   Session III: Building and implementing
              an effective code of conduct as a solid foundation                           Expected attendees 100-120:
              for a strong compliance program                                              • 60% Executive decision-makers,
                                                                                                Ethics and compliance officers
11:05-11:40   Session IV: International and domestic legal
                                                                                           • 15% Lawyers
              and regulatory environment on fraud                                          • 10% Accountants
11:40-12:20   Session V: Panel Discussion and Q&A                                          • 10% Consultants
12:20-12:25   Closing Remarks                                                              • 5% Others




                                                                                Endorser

                   Organizer:                                         For more information:
                                                                      Contact: Perry Xiong / Grace TAN
                   China Economic Review
                   The most widely read China business magazine by    Tel: +86 (0) 21 5187 9633 * 872/ 851   Email: conference@sinomedia.net
                   decision-makers doing business in China            Fax: +86 (0) 21 5385 8953              Website: www.chinaeconomicreview. com/conference
                                                                                                   special report • PRivat E Equity


                                                                                                                             glei, the man behind Goldman Sachs’s
                                                                                                                          brokerage joint venture in China. Fang is
                                                                                                                          said to have enlisted backing from Gold-
                                                                                                                          man Sachs and Temasek, the Singapore
                                                                                                                          state investment arm, to form the US$2
                                                                                                                          billion Hopu Fund. He will also set up a
                                                                                                                          yuan-denominated fund in collaboration
                                                                                                                          with Suzhou Ventures Group.
                                                                                                                               This easing in the regulatory environ-
                                                                                                                          ment is taking place alongside a concert-
                                                                                                                          ed effort to develop domestic private eq-
                                                                                                                          uity firms. The move is pioneered by the
                                                                                                                          Bohai Industrial Investment Fund (see
                                                                                                                          “Tianjin: A PE breeding ground”).
                                                                                                                               The Bohai Fund is joined by large




                                                                                                       China Foto Press
                                                            hard currency: Some foreign PE
                                                                                                                          SOEs, which have become major players
                                                             firms are keen to work in renminbi
                                                                                                                          through strategic investments in non-
                                                                                                                          competing companies. Meanwhile, do-
                                                                                                                          mestic financial institutions have lobbied
A legal bind: Waiting to go local                                                                                         the government to take things further.
                                                                                                                               Last September, China International
                                                                                                                          Capital Corp and CITIC Securities be-
A law already in effect and an eagerly antici-    Frances Du, who researches private equity in                            came the first domestic brokerages to re-
pated regulation could make life better for       China at consultancy JL McGregor and Co.                                ceive private equity licenses. China Life
foreign private equity (PE) and venture capi-           But the FIPR hasn’t been promulgated,                             proposed in March that insurers be al-
tal (VC) funds operating in China.                despite early predictions in the investment                             lowed to diversify into private equity.
     The first, the Partnership Enterprise        community that it would be approved at the
Law, was amended in August 2006 and came          end of last year. Additionally, it makes no                             Below the radar
into effect on June 1 last year. Significantly,   mention of key areas of concern for foreign                             Then there is a rising numbers of infor-
it allowed the formation of limited liability     funds, Morrison and Foerster said.                                      mal private equity funds set up by small
partnerships, according to a report by law              For most foreign PE players, it is a case                         groups of wealthy individuals.
firm Morrison and Foerster.                       of wait-and-see, although some are already                                   “Close friends provide the money.
     This put it in line with the typical US      keen to set up joint venture funds with local                           They trust me so all I have to do is give
structure of a VC fund, which provides for        firms. According to Maurice Hoo, a partner in                           them a call,” was how one Shanghai-
general partners, who manage the busi-            the Asia private equity group at law firm Paul                          based deal-maker, who specializes in buy-
ness, and limited partners, who only provide      Hastings, there are two forces driving this.                            ing stakes in firms and guiding them to
capital and take share in the profits. While            “First of all, foreigners are much more                           initial public offerings (IPOs), explained
general partners are personally liable for the    comfortable with the idea of holding ren-                               it to China Economic Review.
partnership’s debts, the liability of limited     minbi-denominated assets than they once                                      These “clubs” traditionally operate
partners only covers the capital contributions    were,” Hoo said. “[And secondly], there was                             more like hedge funds, investing in listed
they made. Partnerships are also exempt           the change in merger and acquisition rules                              securities, but there is a growing appe-
from paying income tax. Instead, partners         in August 2006, which makes it harder for                               tite for direct equity investment. Unlike
report their share of profits or losses in the    foreigners to invest in Chinese firms through                           the Western private equity model, these
company on an individual basis.                   offshore holding entities and then guide                                funds operate on a deal-by-deal basis and
     The Partnership Law, however, only           these firms to overseas listings.”                                      are not committed to investing a certain
governs domestic partnerships, although                 There is also the perception that it is eas-                      amount within a specified time frame.
Article 108 states that the State Council will    ier for onshore funds to get deals approved.                                 “A lot of company owners in China
promulgate measures regulating foreign-           However, Hoo notes that there are two kinds                             have become cash-rich and so an industry
invested partnerships. The Ministry of Com-       of onshore fund – those that are purely do-                             has emerged to take care of these people
merce (MOFCOM) then created a draft of the        mestic and those that, although formed under                            with money,” added Maurice Hoo, a part-
Foreign Investment Partnership Regulations        Chinese law, have foreign investors.                                    ner in the Asia private equity group at law
(FIPR) last January. This held out the prom-            “Investments by the purely domestic                               firm Paul Hastings.
ise of allowing foreign firms to use the lim-     funds don’t require MOFCOM approval, while                                   The additional capital provided
ited liability model for funds in China.          investments by the foreign-invested funds                               through the expansion of existing sources
     “Elsewhere around the world, VC or PE        still need approvals as they are still consid-                          and the introduction of new ones has cre-
funds go with a [limited partnership] model.      ered ‘foreign’ in many respects,” Hoo said.                             ated a much more competitive – and more
If this proposed [rule] finally comes to light,         He accepts that, in the long-run, onshore                         expensive – market for all concerned.
then US investors, VCs, PE players, who are       funds may find it easier to get approvals than                               The aforementioned Shanghai-based
more familiar with the limited partnership        their offshore bretheren but argues that it is                          deal-maker, who asked not to be named,
model can have their way in China,” said          still too early to say for sure.                                        recalled striking a deal with the founder
                                                                                                                          of a silicon company under which he

                                                                                                                                       China Economic Review • May 2008   37
     special report • PRivatE Equity


        agreed to list the firm at six times its
     book value. The founder phoned back a                                                     Tianjin: A PE
     day later to say that another private equity
     firm had come calling and offered to se-                                                  breeding ground
     cure a valuation of 12 times book value.
         “It was a blue sea and now it’s a red
     sea,” the deal-maker reflected. “Three                                                    Organizers set an attendance target of 100
     years ago nobody did this kind of thing                                                   funds and 1,500 people for last year’s Tianjin
     but now everyone wants to get involved.”                                                  Private Equity Forum. They ended up playing
         Shelly Singhal, CEO of Crestpac,                                                      host to twice the number of funds and upwards
     an Asia-focused alternative investment                                                    of 5,000 people, according to Terry Teng, direc-
     group which currently has 40% of its pri-                                                 tor of International Financing Services (IFS),
     vate equity pool invested in China, has                                                   which acts as a bridge between private equity
     also noticed the growing pressure, par-                                                   (PE) firms and the Chinese government.
     ticularly in major cities.                                                                     The strong attendance reflects Tianjin’s
         “Companies used to have two or three                                                  heavyweight status in China’s nascent domes-
     private equity firms come talk to them,”                                                  tic private equity business. The city is home
     Singhal said. “Now it’s more like 30.”                                                    to the Bohai Industrial Investment Fund, the
                                                                                               country’s first yuan-denominated fund when
     challenging times                                                                         it was established in 2006 and the likely proto-
     Talk of tougher deal-making conditions                                                    type for a wave of domestic PE funds.
     appears to be borne out by the numbers.                                                        “We are trying to make this fund as com-
     According to the Asian Venture Capital                                                    mercial and market-oriented as possible,” said
     Journal (AVCJ), new funds raised for                                                      Cui Jindu, vice mayor of Tianjin and the man
     investment in China came to US$10.55                                                      responsible for the city’s financial portfolio.
     billion last year, up 93.6% on 2006. The                                                  He made the remark during a visit to Shang-
     average growth for Asia as a whole was                                                    hai in March to promote this year’s edition of
     23.4%. However, new investments rose                                                      the China International Private Equity Forum,
     by just 3% to US$10.62 billion compared                                                   which again happens in Tianjin.
     to 33.3% region-wide.                                                                          The Bohai Fund is based in the Binhai New       tures steel pipes used in building oil pipelines,
          “Most of the PE firms raised a lot of                                                Area, which encompasses Tianjin Economic-            for US$200 million.
     money in 2006 but they did not invest                                                     Technological Development Area (TEDA), Tian-              Management of the fund is ceded to a third
     much last year,” said Andy Xie, an inde-                                                  jin Port Free Trade Zone and the Port of Tianjin.    party, Bank of China’s investment banking arm,
     pendent economist who also participates                                                   The fund will run for 15 years and plans to raise    but Frances Du, who researches private equity
     in small-scale PE investments through                                                     a total of US$2.8 billion. Its publicly disclosed    at JL McGregor and Co, believes the govern-
     his offshore firm Rosetta Stone Capital.                                                  acquisitions include a 10% stake in Chengdu          ment still provides significant guidance.
          It could be argued that the competi-                                                 City Commercial Bank for US$135 million and               “This fund structure, for them, is consid-
     tive environment is exacerbated by the                                                    a 20% holding in Tianjin Pipe, which manufac-        ered creative,” she said. “However, when they
     limited scope of deals on offer.
          A total of US$84.32 billion in private
                                                                                            equity money exchanged hands in Asia                   phenomenon called growth capital.”
                                                                                            last year, the AVCJ claims. Buyouts ac-                    The growth capital craze is turning
         Money put to work                                                                  counted for US$39.84 billion, or 47.3%                 the archetypal venture and private equity
       New funds raised                                                                     of this. Growth capital and private invest-            models on their heads.
                   16                                                                       ment in public equity each took about
                                                                                            20% with 3.2% for pre-IPO investment.                  Breaking new ground
                   14
                   12
                   10                                                                           In China the balance is very different.            Venture capitalists are making bigger and
     US$ billion




                   8
                   6
                                                                                            Buyouts made up just US$802.8 million,                 later-state investments in China than
                   4                                                                        or 7.1% of the total pot. The lion’s share             they do in the US, pursuing companies
                   2                                                                        of the market was taken by growth capital              that usually already have cash flow. This
                   0
                        China   Hong Kong   India     Japan    Korea   Singapore   Taiwan   and pre-IPO investment, on 41.1% and                   is happening partly because the trend for
        New investments made                                                                20.5% respectively.                                    VCs in China has been to invest outside
                   18                                                                           The prevalence of later-stage, pre-IPO             their tech sector comfort zone. Non-tech
                   16
                   14
                                                                                            investments make it difficult to establish             firms, like a home-shopping network or
                   12                                                                       where the venture capitalists’ territory               a renewable energy concern usually need
     US$ billion




                   10
                    8
                                                                                            ends and that of the private equity players            more money than a web start-up.
                    6                                                                       begins. “In the US, for example, it’s pretty               “Everybody used to focus on TMT
                    4
                    2                                                                       clear what a PE [firm] does and what a                 (technology, media and telecom); today,
                    0
                        China   Hong Kong   India     Japan    Korea   Singapore   Taiwan   VC does,” said Andrew Qian, managing                   everybody would like to emphasize that
                                               2006           2007*
                                                                                            director at investment advisory firm New               they focus on non-TMT plays, such as
     * Preliminary
     Source: Asian Venture Capital Journal                                                  Access Capital. “But in China there is a               cleantech, consumer-related,” Qian said.

38   China Economic Review • May 2008
                                                               vate entrepreneurs willing to give up their      the buy-out differential
                                                               majority stakes, the PE players are driven      Investment by stage - China
                                                               into smaller, earlier-stage investments.
                                                                                                                                                              Start-up (15.9%)
                                                                   The big question is whether the mar-            PIPE financing
                                                                                                                          (12.7%)
                                                                                                                                                              Restructuring (1.5%)
                                                               ket is sustainable at current price levels.                                                    Buy-outs (MBO/
                                                                   Martin Haemmig, who lectures on                Pre-IPO (20.5%)
                                                                                                                                                              MBI/LBO) (7.1%)

                                                               global venture capital trends, analyzed
                                                                                                                                                              Growth capital
                                                               the investment returns on VC-backed              Franchise funding
                                                                                                                                                              (41.1%)

                                                               firms that went public in China, the US,                     (1.1%)

                                                               Europe and Israel. He divided the com-
                                                               panies’ valuations before stock began           Investment by stage - Asia
                                                               trading by the amount of venture capital            PIPE financing                             Start-up (7.6%)
                                                               invested, coming up with an “exit ratio.”                  (20.1%)                             Restructuring (1.1%)

                                                               The companies were ranked by their exit
                                                                                                                   Pre-IPO (3.2%)
                                                                                                                                                              Bridge loan (0.1%)

                                                               ratios in quartiles.                             Franchise funding
                                                                                                                            (0.2%)
                                                                   Haemmig found that Chinese firms                                                           Buy-outs (MBO/MBI/
                                                                                                                                                              LBO) (47.3%)
                                                               in the bottom quartile provided better              Growth capital
                                                               rates of return than top-quartile com-                    (20.3%)


                                                               panies in the US from 2004 to 2007.            Source: Asian Venture Capital Journal
                                                               Meanwhile, top-quartile Chinese firms
                                                               provided the best rate of return globally,     na as fertile ground for private equity. The
                                                               giving VCs 30-60 times what they had           recent correction in the public markets
                                                               originally invested.                           is expected to have a knock-on effect on
                                                                   Market conditions have deteriorated        private equity, but this will not dampen
                                                               since Haemmig made his calculations            the sense of opportunity in a country that
                                                               and this will affect future valuations.        still has far to go in terms of diversifying
                    tianjin pipe: The Bohai                    However, he notes that, even if Chinese        its sources of corporate funding.
                                                    Phototex




                 Fund’s first investment target                companies’ exit ratios were halved in fu-           “Domestic companies require vast
                                                               ture, they would still outperform invest-      amounts of capital to support their
make investment decisions, the government                      ments made in other countries.                 growth, and I don’t think private equity
is still highly involved, that’s what I heard                                                                 will have nearly enough
from [an official with knowledge concerning                    the difficult present                          money to satisfy these
the matter].”                                                  In the current climate, the danger is that     needs,” said Carlyle’s
     Regardless of where the power really                      private equity firms’ profligacy will come     Yang. “The chal-
lies, Tianjin is bullish about developing its in-              back to haunt them. They have raised           lenge for private
vestment environment. A further 10 venture                     huge amounts of money on the back of           equity is examin-
capital and private equity funds are thought                   bullish growth projections and are com-        ing investment
likely, with a total capital of US$2.6 billion.                mitted to spending it within a certain         proposals in a dis-
                                                               time frame. Under pressure to find deals       ciplined way. We
                                                               in a pricey market, fund managers may be       turn down a lot of
“For these kinds of non-TMT deals, [the                        forced to settle for lower returns.            opportunities very,
investments] tend to be bigger in size.”                           “[The funds] raise too much money          very early.”
    There is also the greed factor. On top                     and overpay for the deals they make – it
of the routine management fees, VCs                            happens every 10 years and people are still
earn a “carry fee” – typically 20% – when                      surprised by it,” said Singhal of Crestpac.
they cash out. The bigger the exit, the big-                   “They decide to deploy US$200 million
ger the carry fee – which means there is a                     but end up getting US$1 billion. The dis-
strong incentive to make large bets. Later-                    ciplined thing to do is say you just want
stage investments are less risky and VCs                       US$200 million but this never happens.”
can recoup their money more quickly.                               The Asia head of a global top 10 pri-
    “Growth capital gives investors [good                      vate equity firm, who asked to remain
returns] with much more certainty, so                          anonymous, was even more damning of
they are considered the low-hanging                            the market as it stands, branding inves-
fruit,” said Tina Ju, a founding partner                       tors “fashion victims” for getting swept up
at venture firm Kleiner Perkins Caulfield                      by a gold-rush mentality.
and Byers in China.                                                “Some people have started to look at
    Private equity funds, meanwhile, are                       private equity guys as masters of the uni-
behaving more passively than they do                           verse and they are not,” he said.
elsewhere. Denied the opportunity to                               Although scathing in his assessment
participate in many buyouts due to gov-                        of short-term perceptions, this executive
ernment restrictions or the paucity of pri-                    – like his counterparts – still regards Chi-

                                                                                                                                                       Review • May opportunity:
                                                                                                                                        China Economic an eye for 2008   39
                                                                                                                                                      X.D. Yang of The Carlyle Group
     special report • PRivatE Equity




         Kleiner comes to China                                                                    success, but I think true venture capital-
                                                                                                   ists pride themselves on discovering
                                                                                                   the company early, having significant
                                                                                                   ownership and being a partner from
         tina Ju of KPCB on rising Chinese consumption and                                         zero all the way to IPO. The fact that
                                                                                                   a lot of venture capitalists do invest in
         venture capital                                                                           growth capital is a reflection of the fact
                                                                                                   that growth-stage companies offer great
                                                                                                   opportunities.


         K
                 leiner Perkins Caulfield and         ists again? I think that’s going to apply
                 Byers is best known for an
                 investment track record that
         includes Google, Electronic Arts and
                                                      to not just the stage [of the invest-
                                                      ment], but also the sector.                  Q  : PE funds in China tend to invest
                                                                                                      in growth capital too. Is there more
                                                                                                   competition for VCs as a result?
         Amazon. Last April the Silicon Valley
         firm picked China as the site of its first
         overseas office. The China office was
                                                      Q   : Are VCs in China lazy because
                                                          they are in later-stage deals?
                                                                                                   A   : We get invited to do a lot of
                                                                                                       private equity investments. [But]
         essentially run by the three founders of
         TDF Capital, a homegrown venture
         firm that has backed Alibaba, Baidu
                                                      A   : I wouldn’t say they are lazy. The
                                                          way I look at it, growth capital
                                                      gives investors high ROI (return on
                                                                                                   we are more valuation sensitive, we like
                                                                                                   entrepreneurs who are disciplined, who
                                                                                                   take on the right amount of capital, and
         and Focus Media. But it’s kept a low         investment), with much more certainty.       not just take on a lot of capital for its
         profile since then. Tina Ju, a manag-        So [growth capital investments] are          own sake. So our belief and the private
         ing partner at Kleiner in China, spoke       considered, in our view, to be the low-      equity belief are sometimes different.
         to China Economic Review about               hanging fruit. It’s easier to have “quick”   They want to deploy capital; so if a
         Kleiner’s China strategy, the sectors                                                     company needs US$10 million, they are
         they’re watching, and the country’s                                                       more than happy to give them US$30
         investment landscape.                                                                     million. We’re not [like that], so we end
                                                                                                   up being less competitive in that regard.

         Q  : Where’s the line between private
            equity (PE) and venture capital
         (VC) funds in China?                                                                      Q   : How do you classify Kleiner in
                                                                                                       China?


         A    : I think the line is blurry. It was
              very clear in the beginning and
         it has blurred over the course of the
                                                                                                   A    : As our fund size increases, we
                                                                                                        continue to see ourselves as venture
                                                                                                   capitalists. We continue to like to bet
         last three years. It’s driven by a few                                                    on early-stage companies with big
         things: One is increasing capital and                                                     innovation, either with technology risk
         record [amounts of ] capital flowing                                                      or business-model risk, which we tend
         into China. The second thing is VCs’                                                      to take more often in China. We like
         ability to expand beyond just TMT                                                         companies that have a huge, creative
         (technology, media and telecoms)                                                          business model, but at the same time
         investments. Once you start                                                               we understand that there are going to
         moving into traditional busi-
         nesses, whether it’s consumer,
         healthcare or cleantech, you
         start dealing with companies                                                              We will look at our
         at a later stage, so venture                                                              strategies and ask
         capitalists are becoming PE
         investors, growth capital                                                                  ourselves are we going
         investors. I think at the end
         of the day, as more capital                                                                 to continue being
         comes from the buyout                                                                        hybrid, Vc-plus-
         funds, the venture funds, the
         PE funds, the hedge funds,                                                                     growth-capital
         most of the venture firms will                                                                  investors, or do we
         look at our strategies and ask
         ourselves are we [going to]                                                                      focus and become
         continue being hybrid, VC-plus-
         growth-capital investors, or do we
                                                                                                          venture capitalists
         focus and become venture capital-                                                               again?

40   China Economic Review • May 2008
be a lot of great companies that you
don’t discover when they are just
founded. So we would love to be
associated with great industry leaders
– even if it’s at a later stage – be-
cause we think it helps our strategic
positioning to better understand the
industry.


Q   : VCs in China are moving away
    from traditional tech plays. You
invested in a company that sells dia-
monds online. Can you tell us more?


A   : 9Diamond.com is actually a
    hybrid model, a combination of
online and offline. We were actually
an investor in [online jeweler] Blue
                                                                                            Building Bridges: PE investors need to
Nile in the US, which turned out to




                                                                                                                                        Phototex
                                                                                             have faith in a target firm’s management
be a success. I think in the long run,
9Diamond is trying to become the

                                          More than just money
Blue Nile of China. The business
model is slightly different, because in
China you do need to combine both
your online and offline businesses.
                                          Foreign private equity firms must offer something
Q  : What’s the macro trend that
   you’re tapping into with invest-
ments like 9Diamond?
                                          extra to secure deals in the competitive China market


A    : The macro trend is consumer


                                          I
     spending. All the PE investors            t is 10pm in a remote part of Shanxi      judged the man in charge. They agitated
are capturing that. [The] restaurant           province and a computer screen flick-     for change at the top but none came.
business – how many people went                ers to life – the chairman of a local         “We were able to work out a mutually
into that? Educational services – we      hydropower company has got mail. The           satisfactory solution – which involved us
actually recently made an investment      message is from the Hong Kong office of        leaving,” said Singhal. “Once broken, re-
in that sector. We think that the         a private equity firm that has invested in     lationships don’t really get back together.
consumer is becoming more sophis-         the hydropower company. Its contents are       You have to spend time with [the entre-
ticated and diamonds are a reflection     fairly mundane: An inquiry about the lat-      preneurs] and make sure you both look at
of that – it’s a high-end product.        est power output figures.                      the world in the same way.”
                                               This is an issue that could have been         For private equity investors, a lack of

Q   : What else are you looking at?       addressed during office hours, but that’s
                                          not the point. The PE firm is testing the
                                          chairman – finding out how closely he
                                                                                         confidence in the management of a tar-
                                                                                         get company can be a deal breaker. This
                                                                                         is particularly true in China’s less mature

A    : I think we will probably make a
     couple more investments in the
consumer space. We have also been
                                          keeps tabs on the company he founded.
                                               “The best way to find out how com-
                                          mitted they are is to send an email at
                                                                                         private sector, where the entrepreneur
                                                                                         who got the ball rolling is still at the helm
                                                                                         and in possession of a majority stake.
very aggressive in the cleantech area.    10pm and see how long it takes for them            According to Chris Gradel, manag-
Between TDF and KPCB, in the              to respond,” said Shelly Singhal, CEO          ing partner and co-founder of Pacific
last year-and-a-half we have made         of Crestpac, an Asia-focused alternative       Alliance Group, pricing aside, poor man-
six investments in the cleantech area.    investment group which has 40% of its          agement is the main reason why he would
Healthcare is another area. We want       private equity pool invested in China.         walk away from a transaction.
to leverage our US partners’ expertise         Singhal went on to describe one in-           These sentiments are echoed by X.D.
because we’re one of the strongest        stance in which a company chairman             Yang, managing director of The Carlyle
VCs in healthcare in the US. I would      failed this test. The firm in question made    Group’s Asia Partners fund, which cur-
say we will continue to be very strong    rollers for laser printers and plastic com-    rently has US$2.55 billion under manage-
in TMT, that it will continue to be       ponents for iPhones. As a business mod-        ment in the region. Asked to name what
our core business. We still love com-     el, it had potential and the chairman was      appears on this checklist when examin-
panies with innovation.                   likeable. It wasn’t long, though, before the   ing a potential deal, Yang highlighted
                                          Crestpac people realized they had mis-         three areas: The existing management

                                                                                                       China Economic Review • May 2008            41
     special report • PRivatE Equity


                                                                                                                                                       investment from within China.”
                                                                                                                                                           Companies have different require-
                                                                                                                                                       ments and that will lead them to differ-
                                                                                                                                                       ent private equity investors. The common
                                                                                                                                                       ground is the sectors they target. The con-
                                                                                                                                                       sumer segment is regularly flagged up as
                                                                                                                                                       a play on rising Chinese incomes. Pacific
                                                                                                                                                       Alliance focuses almost exclusively on
                                                                                                                                                       this area with investments in Goodbaby,
                                                                                                                                                       a children’s products manufacturer, and
                                                                                                                                                       Jiadeli Supermarket, among others.
                                                                                                                                                           There is also considerable interest in
                                                                                                                                                       alternative energy and the environment.
                                                                                                                                                       This is unsurprising, as such investments
                                                                                                                                                       are very much in keeping with current
                                                                                                                                                       government policy. Carlyle has stakes in
                                                                                                                                                       recycling and biodiesel companies while
                                                                                                                                                       Pacific Alliance is backer of wind turbine
                                                                                                                                                       maker Goldwind Science.
                                                                                                                                                           “China’s economy is becoming more
                                                                                                                                                       diversified and this creates new oppor-




                                                                                                                                            Phototex
                                                                                                                                                       tunities, particularly for environment-re-
     consuMption play: Jiadeli Supermarket appears in the Pacific Alliance portfolio                                                                   lated businesses and alternative energy,”
                                                                                                                                                       Carlyle’s Yang said.
        and whether he can work with them;                             tional financing platform because we
     the nature of the industry and the target                         always knew we would list overseas,” the                                        the X factor
     firm’s market position, and what the tar-                         Honghua spokesman said. “Carlyle is a                                           Competition to invest in these high-
     get firm wants from the investment.                               well-known PE investor and Honghua                                              growth sectors is intensifying. Foreign
         “The personality factor is very im-                           wants to create an image of itself as an                                        money is vying with emerging domestic
     portant,” Yang said. “We generally agree                          influential multinational company.”                                             funds for deals that occupy a relatively
     on a set of actions or goals for the com-                             The Honghua story is shared by other                                        narrow area also popular with venture
     pany and we make sure they welcome our                            Chinese companies planning to tap for-                                          capitalists. Foreign funds must do more
     input. We want to invest in companies                             eign markets. Shanghai Anxin, a producer                                        than just wave their international creden-
     where we think we can add value to the                            of solid-wood floors, has received US$30                                        tials to stand out from the crowd.
     business through our global platform.”                            million in investment from Carlyle since                                                “The lack of opportunities for large-
                                                                       2006 and used the funds to set up a joint                                       scale buyouts, together with the sheer
     international exposure                                            venture, A&W Woods, which then ac-                                              volume of dollars chasing these deals,
     Access to international markets and man-                          quired assets from its parent. Risecomm                                         means that people are looking for ways to
     agement expertise is the big selling point                        Microelectronics manufactures semicon-                                          invest in which they bring more than just
     for foreign private equity firms in China.                        ductors that can be used to control power                                       money,” said Stephen Scott, managing di-
     A Chinese company that produces medi-                             lines, and counts SAIF among its inves-                                         rector of Alvarez & Marsal Asia, a group
     cal devices, for example, might see a po-                         tors. Both firms said they took foreign                                         that specializes in improving underper-
     tential business opportunity in bringing                          money with an overseas listing in mind.                                         forming assets acquired by PE firms.
     on board a foreign investor that owns a                               “We think a foreign fund will help us                                               Scott believes the focus should be on
     chain of hospitals in Europe.                                     to go public after several rounds of fund-                                      “operational investing,” (see “Check-up
         Honghua is China’s largest manu-                              ing,” said Jian Gu, chief technology offi-                                      time: Taking a close look”) which involves
     facturer of onshore drilling equipment.                           cer at Shenzhen-based Risecomm. “But                                            identifying areas in which the target firm
     Overseas sales account for 80% of its                             we don’t want to go public in the Chinese                                       can eradicate inefficiencies and unlock
     total business. The Sichuan-based out-                            market and that’s why we reject a lot of                                        value. In this way, a fund can illustrate
     fit opted for Carlyle as an in-                                                                                                                                  exactly where and how it can
     vestor largely based on the         chasing value                                                                                                                make a difference.
     company’s reputation. In late                                                                                                                                         This value-added element
                                         China private equity investment by sector
     2006, Carlyle took a 7% stake                                                                                                                                    becomes very important when
     in Honghua for US$22 mil-            2,000
                                                                                                                                                                      the target is a state-owned en-
     lion, a spokesman for the Chi-       1,600
                                                                                                                                                                      terprise (SOE) or if one of the
     nese firm said. Then in March,       1,200                                                                                                                       selling parties is government-
                                                       US$ million




     Honghua raised US$410 mil-             800                                                                                                                       controlled. Restructuring SOEs
     lion through a share offering in       400                                                                                                                       is the biggest opportunity for
     Hong Kong. Carlyle still owns            0
                                                                                                                                                                      foreign private equity players
     about 5% in the company.                   Financial
                                                services
                                                             Heavy     Transportation/
                                                          manufacturing distribution
                                                                                        Travel/
                                                                                       hospitality
                                                                                                      Retail/
                                                                                                     wholesale
                                                                                                                 Information
                                                                                                                  technology
                                                                                                                               Medical   Non-financial Consumer
                                                                                                                                           services products/services in China, according to Seung
         “We wanted an interna- Source: Asian Venture Capital Journal                                                                                                 Chong, a partner at law firm

42   China Economic Review • May 2008
     special report • PRivatE Equity



         Check-up time:
         Taking a close look
         It’s no secret that private equity firms
         are drawn to high-growth companies.
         However, doing this in China can involve
         walking into an organizational night-
         mare. Operational inefficiency does
         spell opportunity for investors but there
         is a lot of clearing up to do first.
              “As a general rule, the finances are
         not reliable,” said Stephen Scott, manag-
         ing director with Alvarez & Marsal (A&M)
         Asia, a group that specializes in improv-
         ing underperforming assets acquired by




                                                                                                                                                   China Foto Press
         private equity firms. “It’s not always the
         case that there has been rampant fraud.       neW partners: Carlyle co-founder David
         Rather, the business has grown faster         Rubenstein at the China Pacific signing ceremony
         than the infrastructure supporting it.”
              The likes of A&M are routinely              White & Case. But transferring state          nancial to gain a toehold investment in
         called in to make sense of the accounts.      assets to private – and particularly foreign     China,” said Yang. “They can be involved
         This may be prior to the investment be-       – ownership can be tricky.                       but do not have to commit a lot of capital
         ing made or as some kind of post-acqui-           The most visible recent example of this      or human resources. It was a good situa-
         sition interim management team.               was Carlyle’s proposed US$375 million            tion for them, us, and China Pacific.”
              “First of all, we make sure that we      acquisition of an 85% stake in Xugong,                Market watchers expect to see more
         have reliable financial data,” said Stew-     a construction equipment manufacturer            of this kind of transaction, not least be-
         art Winspear, a senior director at A&M        owned by the city government of Xuzhou           cause of China’s desire to mine interna-
         and previously CFO of IBM Asia Pacific.       in Jiangsu province. It led to the launch of     tional expertise to boost domestic indus-
         “Then it is a matter of establishing a        a nationalistic internet campaign by the         try. However, this model only works when
         system to manage the information and          head of Xugong’s rival, Sany Heavy In-           target companies value foreign strategic
         provide visibility to the investors through   dustry, who said he would pay a premium          investors over purely financial ones. Bei-
         key performance indicators.”                  to keep Xugong in Chinese hands.                 jing’s recent moves to promote outbound
              This involves scrutinizing a wide            Suddenly the deal was at the heart of a      investment and corporate expansion sug-
         range of functions within an organiza-        political debate about foreign investment        gest that priorities may be changing.
         tion from IT infrastructure to human          and regulators held back on approving it.             The largest foreign PE investment in
         resources management. In the latter           Carlyle offered to reduce the size of its        China last year was Blackstone’s US$600
         category, Winspear finds there are often      stake, but the deal, first tabled three years    million purchase of a 20% stake in state-
         aspects that can be improved.                 ago, appears to be locked in stasis.             run chemical firm China National Blue-
              “Compensation and benefits are               “You always run into obstacles when          star. It was also Blackstone’s first deal in
         sometimes not aligned with corporate          the [target] company is very large,” said        China since it sold a US$3 billion holding
         objectives. Incentive structures need to      Carlyle’s Yang. “Private equity is still rela-   to the country’s sovereign wealth fund.
         be tied to key performance metrics.”          tively new in China and it’s a process of             Two months later, Blackstone teamed
              As part of pre-investment research,      educating people.”                               up with Bluestar’s parent, China Na-
         background checks on the target com-                                                           tional Chemical, in a US$2.6 billion bid
         pany’s management team are typically          third party expertise                            for Nufarm, the Australian agricultural
         required. In China, this includes a risk      Despite the trouble over Xugong, Carlyle         chemicals maker. China National had the
         assessment based on senior figures’           can still claim one of China’s largest ever      money and the strategic objective; Black-
         political connections, Scott said.            PE investments – and it was in a state-          stone had the investment savvy. Although
              Chris Gradel, managing partner and       run company. In December 2005, it paid           the deal fell through, it could mark the
         co-founder of Pacific Alliance Group,         US$410 million for 24.9% of Shanghai-            beginning of a growing trend for Chi-
         believes these background checks are          based China Pacific Insurance, the coun-         nese-led international acquisitions.
         vital. “It may be a good business but a       try’s third-largest life insurer. In order to         “There has been a lot of talk about
         bit messy with too many third-party           ensure its investment came with a value-         how investment in China is difficult, the
         transactions,” he said. “When the man-        added element, Carlyle brought in US             regulatory environment too complicated
         agement has multiple businesses and is        insurer Prudential Financial as a minority       and the deals too small, too few and too
         not focused on what it is supposed to be      investor tasked with passing industry ex-        expensive,” said Scott of Alvarez & Mar-
         doing, that’s when we lose interest.”         pertise to China Pacific.                        sal. “Now there is more talk of investment
                                                           “This was a way for Prudential Fi-           with China rather than in China.”

44   China Economic Review • May 2008
                                                                                           nEthERlanDs




                                                                                                                                         sPotlight
                                                                                                                      China Foto Press
Niche banking
                        F
 Why Dutch financial           inancial institutions from the Neth-   investment banking and retail. They have
                               erlands, one of the EU’s smaller       earned a reputation for excellence in the
  institutions punch           markets, have proven imaginative       wholesale and corporate loan business as
          above their   and nimble in China’s notoriously chal-       well as in project finance.
                        lenging financial service sector. Though          “Dutch banks were relatively early
     weight in China    no Dutch financial firm is able to match      into the [Chinese] market,” said Piter de
                        the presence of Citibank or HSBC in           Jong, general manager of ING’s Shanghai
                        China, the country’s energetic approach       bank branch.
                        to overseas banking has its benefits.
                             “The services [Dutch banks] provide      financial pioneer
                        and the way they present their products       The banks moved to China when Neth-
                        are both unique and innovative here in        erlands-based conglomerates like Philips
                        China,” said Helene Rekkers, economic         arrived in the country. ABN AMRO was
                        affairs counselor at the Dutch embassy in     one of the first to put down roots, open-
                        Beijing.                                      ing a representative office in Beijing in
                             Or, as Orlando Wang, general man-        1985. It was a pioneer as foreign financial
                        ager of Rabobank’s Shanghai branch, put       institutions began marketing their wealth
                        it: “We each have our own niches.”            management products to China’s rich.
                             Dutch banks offer a wide variety of          In October of last year, ABN AMRO
                        products spread across asset management,      was acquired by a consortium com-

                                                                                   China Economic Review • May 2008                      45
sPotlight   nE thERlanDs




                Going Dutch                                                                             this connecting traffic. For example,
                                                                                                        if you need to fly from Hangzhou
                                                                                                        to Amsterdam, you check in and fly
                                                                                                        domestic to Beijing or Chengdu, pick
                Mark arxhoek of KlM on the challenges Chinese                                           up your luggage and check in again
                                                                                                        for the direct international flight to
                airlines face as they look abroad                                                       Amsterdam.


                                                                                                        Q  : How balanced are traffic flows


                I                                          Q
                     n late March, KLM became the              : What challenges has that                  between the Netherlands and
                     first European carrier to of-             brought about?                           China?
                     fer twice-daily flights between
                Shanghai and Europe. Yet, as more
                and more Chinese people embrace
                air travel, KLM is doing what it can
                                                           A   : Understanding one another’s
                                                               commercial policies and priorities
                                                           and also the background and culture
                                                                                                        A   : Generally speaking, the major-
                                                                                                            ity of the passengers come from
                                                                                                        Europe, but the share of Chinese
                to think domestically as well. Mark        of the company. Staff exchanges be-          passengers is growing year by year.
                Arxhoek, commercial director for           tween KLM and CSA have undoubt-              Moreover, new direct routes, such
                Air France-KLM in Greater China,           edly reduced these challenges. Two           as Chengdu-Amsterdam, have been
                talked to China Economic Review            KLM staff are stationed in Guang-            adopted earlier by the Chinese market
                about the prospects for the Chinese        zhou at CSA headquarters and two             than by the European market.
                airline industry.                          CSA staff are stationed in Amsterdam


                Q   : What have KLM’s experiences
                                                           at KLM headquarters.
                                                                                                        Q  : What patterns among Chinese
                                                                                                           travelers has your hub in Amster-
                    been with Chinese carriers?
                                                           Q  : What other partnerships does
                                                              Air France-KLM have planned in
                                                                                                        dam seen?


                A    : In 2001, KLM started its coop-
                     eration with China Southern Air-
                                                           China?
                                                                                                        A    : Due to the tremendous growth
                                                                                                             of KLM services to China, the
                lines (CSA). We initially exchanged
                seats on our Beijing-Amsterdam
                flight under a block space agreement,
                                                           A    : As CSA has now also joined
                                                                Skyteam [an international code-
                                                           sharing alliance], it is logical to expect
                                                                                                        share of Chinese customers has
                                                                                                        significantly outnumbered the share
                                                                                                        of Japanese customers in the last few
                and then extended it to code-sharing       more cooperation between CSA,                years. The same is true for expenditure
                flights beyond our hubs. CSA got ac-       KLM and other Skyteam partners.              amounts of Chinese customers in the
                cess to destinations in Europe through     Air France also has a fruitful partner-      tax-free shops at Schiphol airport.
                KLM’s hub in Amsterdam and KLM             ship with China Eastern and is also          The trend that we see is that more
                got access to destinations in China        working to develop code-share routes         and more Chinese customers are so
                                  through Beijing. In      beyond our hubs. When KLM started            experienced in traveling abroad that
                                     2006, KLM and         its Chengdu operations in May 2006,          they do not feel the need to go around
                                      CSA formed a         we developed, with Sichuan Airlines,         in groups.
                                       joint venture,      an initial set of six codeshare routes to
                                        which included
                                         cost and rev-
                                         enue sharing,
                                                           destinations in China not being served
                                                           by CSA. We have since expanded that
                                                           to 19 codeshare routes in addition to
                                                                                                        Q   : How else has KLM sought to
                                                                                                            increase its presence in China?

                                          but also staff
                                          exchanges
                                                           the 26 we have with CSA.
                                                                                                        A    : KLM Club China is a new
                                                                                                             form of community for business
                                          and aligning
                                         commercial
                                        policies.
                                                           Q    : What challenges do Chinese
                                                                airlines face as they international-
                                                           ize in the coming years?
                                                                                                        travelers conducting business in and
                                                                                                        with China. Club China members will
                                                                                                        be able to see who is traveling where,
                                                                                                        and share useful tips and hands-on

                                                           A    : I think Chinese airlines still
                                                                have major challenges ahead of
                                                           them. Securing the right aircraft mix,
                                                                                                        commercial experiences with each
                                                                                                        other. The online platform allows our
                                                                                                        members to create their own business
                                                           landing rights and slots, but also the       network and share valuable contact
                                                           internal challenge of recruitment of         information. It also offers relevant
                                                           pilots [are all issues]. More important      information on China and gives im-
                                                           is the need to create international          mediate access to a range of useful
                                                           hubs that are fed by domestic flights.       services – from finding translators and
                                                           This is probably the biggest chal-           legal advisors to arranging hotel ac-
                                                           lenge. Chinese airports do not offer         commodation and transportation, and
                                                           the proper transfer facilities to boost      setting up meetings.


      46    China Economic Review • May 2008
sPotlight   nE thERlanDs




                                               sound inVestMent: ING Group pocketed US$100 million from
                                               the Bank of Beijing’s US$2 billion IPO in Shanghai last September


                                                  prising Fortis, Royal Bank of Scotland and Santander in Oc-
                                               tober 2007. This has caused a shakeup in the landscape of Dutch
                                               banks operating in China, with ABN AMRO’s local operations
                                               due to be taken over by Royal Bank of Scotland.
                                                   “ABN AMRO was particularly strong in payment and cash
                                               management services,” said de Jong. “[But] a lot of its Dutch
                                               clients were scared by the takeover and are now turning to other
                                               Dutch banks covering China.”
                                                   One of those banks, ING, relies on its extensive presence
                                               across Asia as well as a China operation that covers a host of
                                               financial services: insurance, fund management and real estate as
                                               well as retail, wholesale and private banking.

                                               double insurance
                                               ING is in the unusual position of having two insurance joint
                                               ventures in China. ING Capital Life, a partnership with Beijing
                                               Capital Group, started in 2002, while Pacific Antai Life, which
                                               is run in collaboration with China Pacific Insurance, came under
                                               ING’s control through its acquisition of Aetna in 2000.
                                                    In addition to insurance products, ING is amassing local ex-
                                               perience at the corporate level. A key development was ING’s
                                               acquisition of Asia-focused investment bank Barings. Suddenly,
                                               the Dutch bank had access to Barings’s valuable corporate cus-
                                               tomers and, more importantly, its extensive connections to local
                                               government around China
                                                    This paid off handsomely as ING’s lobbying for Belgian-
                                               based Interbrew helped the multinational brewer buy its way to
                                               the second-largest share of China’s beer market. ING also ar-
                                               ranged loans for Interbrew’s Chinese acquisitions and has been
                                               keen to offer similar services to China’s blue chip corporations.
                                               So far, the bank has secured work as a bookrunner and arranger
                                               of loans for the likes of Air China and Sinopec.
                                                    ING’s 19.9% stake in Bank of Beijing, the country’s second-
                                               largest city commercial lender, allows it to distribute insurance
                                               and wealth management products while getting a foothold in

      48    China Economic Review • May 2008
                                                                                                                                                                                                       sPotlight
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the local retail banking scene. ING has helped Bank of Beijing
improve its risk management and retail banking products.
    De Jong describes the Bank of Beijing buy-in as “great invest-
ment.” He claims the stake has doubled or tripled in value since
ING purchased it, and future investments are in the works.
    “Every foreign bank in China would like to take the maxi-
mum allowable stakes [in two local banks],” de Jong said.
    Rabobank, meanwhile, has entered the local market by lever-
aging its traditional strengths in the agribusiness sector. Rather
than buy into city commercial banks, its exposure to the Chinese
retail banking market comes through stakes in rural lenders.
    A 10% stake in the United Rural Cooperative Bank of
Hangzhou has proven profitable, said Rabobank’s Wang, adding
that the lender’s 2007 financial results beat forecasts. Rabobank
has also signed memorandums of understanding with banks in
Tianjin and Liaoning to set up similar ventures and is consider-
ing local incorporation in China.
    Despite this focus on rural cooperatives, Wang insists that
corporate customers do not go neglected. To this end, Rabobank
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                                                                                                                                                                    China Economic Review • May 2008   49
sPotlight   nE thERlanDs


                                                                                                                                                                        firm lacks the management skills and so-
                                                                                                                                                                        phisticated products that Fortis offers.
                                                                                                                                                                            For Fortis, it was first and foremost
                                                                                                                                                                        an injection of capital, which was much
                                                                                                                                                                        needed in the wake of the group’s joint
                                                                                                                                                                        acquisition of ABN AMRO’s Dutch op-
                                                                                                                                                                        erations. However, Fortis also saw it as
                                                                                                                                                                        an opportunity to expand its business in
                                                                                                                                                                        China through tapping Ping An’s strong
                                                                                                                                                                        domestic distribution network.

                                                                                                                                                                        patience pays off
                                                                                                                                                                        Beijing’s cautious approach to overseas
                                                                                                                                                                        involvement in the domestic financial
            international intentions: Ping An has
                                                                                                                                                                        sector means that foreign firms must be
                                                                                                                                                                        patient in trying to break new ground.




                                                                                                                                                             Phototex
            built up a strong financial interest in Fortis
                                                                                                                                                                            In this respect, the memorandum
                                                                                                                                                                        of understanding signed by the China
               universal bank,” explained Wang.                                        An Investment Management.                                                        Banking Regulatory Commission and
                More recently, Dutch investment in-                                        The deal made perfect sense, accord-                                         the Dutch Central Bank in January rep-
            terest in China’s financial sector has been                                ing to Maaike Steinebach, manager of                                             resents a significant step forward. It sug-
            counterbalanced by Chinese firms look-                                     Fortis’s Shanghai branch. Keen to become                                         gests that China recognizes the unique
            ing for opportunities in the Netherlands.                                  a major international player, Ping An can                                        contribution the Netherlands is making
                Late last year, Ping An Insurance re-                                  use Fortis as a platform from which to                                           to the financial sector and welcomes the
            cently took a 4.9% stake in Belgo-Dutch                                    build its portfolio of overseas stocks un-                                       chance to deepen ties between their re-
            giant Fortis. The Chinese firm deepened                                    der the Qualified Domestic Institutional                                         spective financial institutions.
            its involvement in March through the                                       Investor scheme. Although larger than                                                “Dutch financial institutions’ experi-
            purchase of 50% of Fortis’s investment                                     Fortis – Ping An’s market capitalization                                         ence in financial markets has contributed
            management arm for US$2.1 billion. The                                     is US$76 billion compared to Fortis’s                                            a lot to China’s emerging market,” said
            unit has since been renamed Fortis Ping                                    US$56 billion – the Shenzhen-based                                               Rekkers of the Dutch embassy.

                Company index
                9Diamond                                          41   China National Bluestar                        44   Huaxia Bank                                     14    Royal Bank of Scotland                       48
                A&W Woods                                         42   China National Chemical                        44   IBM                                             44    Royal Dutch Shell                            18
                ABN AMRO                                21,45,48,50    China Netcom                                   18   ING                                       45,48,49    SAFE                                         15
                Air China                                         48   China Pacific Insurance                    44,48    ING Capital Life                                48    SAIF                                         42
                Air France                                        46   China Southern Airlines (CSA)                  46   Insight Research                                27    San Diego Padres                             28
                Air France-KLM                                    46   China Telecom                              18,27    Interbrew                                       48    Santander                                    48
                Alcoa                                             15   China Unicom                               18,66    International Financing Services (IFS)          38    Sany Heavy Industry                          44
                Alibaba                                           40   Chinalco                                       15   IOI Corporation                              22,24    Shanghai Anxin                               42
                Alvarez & Marsal Asia                         42, 44   CIMB                                           22   Jaguar                                          20    Shanghai Automotive Industry Corp (SAIC)     14
                Amazon                                            40   Citibank                                       45   JC Flowers                                      16    Shanghai Media Group                         27
                Asian Development Bank (ADB)                      18   CITIC Securities                               37   Jiadeli Supermarkets                            42    Shanghai VW                                  14
                Asian Venture CapitalJournal (AVCJ)               38   Citigroup                                      11   Jiannanchun                                     32    Shell                                        53
                Automotive Engineering International              30   CLSA                                       22, 23   JL McGregor and Co                           37,38    Shougang                                     15
                Automotive Resources Asia                         30   CNOOC                                          18   Kleiner                                         40    Shuijingfang                                 32
                Baidu                                         8,9,40   CNPC                                           15   Kleiner Perkins Caulfield & Byers (KPCB) 39,40,41     Silicon Valley                               40
                Bank of Beijing                                48,49   Credit Suisse                              22, 23   KLM                                             46    Silk Road Advisors                           12
                Bank of China                                  16,38   Crestpac                               38, 39, 41   Land Rover                                      20    Sime Darby                                   24
                Bank of China International                        7   Daiwa                                          28   Lebanese Auto Agencies                          28    Sinolink Securities                          32
                Bank of Communications                            16   Deloitte                                       53   Loders-Kroklan                                  24    Sinopec                                      48
                Baoshan Iron and Steel                            15   Deutsche Bank                                  14   LVMH                                            32    Sinosure                                     18
                Barclays                                          21   Diageo                                         32   Marbridge Consulting                            27    Smith College                                 6
                Barings                                           48   DTZ                                            12   McKinsey Global Institute                        8    Sogou                                       8,9
                Baxter International                               8   Dutch Central Bank                             50   MLB                                       26,27,28    Sohu                                          8
                Bear Stearns                                      21   Electronic Arts                                40   Moody’s                                         11    Suzhou Ventures Group                        37
                Beijing Agribusiness                           23,24   Ericsson                                       18   Morgan Stanley                              14, 21    Swellfun                                     32
                Beijing Capital Group                             48   ESPN Star Sports                               27   Morrison Foerster                               37    Tata Motors                                  20
                Beijing United Family Hospitals and Clinics       51   Fiat                                           14   Mount Gibson Iron                               15    TDF                                          41
                BHP Billiton                                      15   Fitch Ratings                                  22   Nanjing Fiat                                    14    TDF Capital                                  40
                Blackstone                                     21,44   Focus Media                                    40   New Access Capital                              38    Temasek                                      37
                Blue Nile                                         41   Fortis                               14,21,48,50    Novell                                          27    Then Vin and Sprit (V&S)                     32
                Bohai Fund                                     37,38   Fortis Ping An Investment Management           50   Nufarm                                          44    Tianjin Pipe                                 38
                British Petroleum                                 15   Freshtel                                       27   Octagon                                         26    Times of India                               20
                Caliper                                           12   Fubon Bank                                     34   Pacific Alliance                       34,41,42,44    Tingyi                                       24
                Cargill                                           24   G7                                             16   Paul Hastings                                   37    TNS Sport/CSM Media Research                 26
                Carlyle Group                           35,41,42,44    Geely Automobile Holdings                  28,30    Peking University                                7    Total                                        15
                CCID Consulting                                   27   General Electric                               16   PeopleÅfs Daily                                  9    U21 Global                                   12
                Chatham House                                     32   Global Resources International                 12   Pernod Ricard                                   32    UBS                                          11
                Chengdu City Commercial Bank                      38   Goldman Sachs                                  37   PetroChina                                15,18,66    United Rural Cooperative Bank of Hangzhou    49
                Chengdu Yingsheng Investment                      32   Goldwind Science                               42   Philips                                         45    Visa                                         15
                Chery                                             28   Goodbaby Group                             34,42    Ping An Insurance                         14,21,50    Volkswagen                                   14
                China Citic Bank                                  16   Google                                         40   Prudential Financial                            44    Wal-Mart                                   8,10
                China Coal Energy                                 16   GSN Property Management                        52   Qatar Petroleum                                 18    Washington University-Fudan University EMBA 12
                China Daily                                       21   Hamilton College                               57   Qinghai Salt Lake Potash                        66    Wenjun                                       32
                China Development Bank                            21   Hewlett-Packard                                53   Quanxing Group                                  32    White & Case                                 44
                China Eastern                                     46   Hines                                      52,53    Rabobank                                    45, 49    Wilmar                                       24
                China International Capital Corp (CICC)        14,37   Hong Kong University                           57   Repsol YPF                                      15    Xugong                                       44
                China Investment Corp (CIC)                 15,16,21   Honghua                                        42   Rio Tinto                                       15
                China Life                                  15,21,37   Hopu Fund                                      37   Risecomm                                        42
                China Merchants Bank                              16   HSBC                                           45   Risecomm Microelectronics                       42
                China Mobile                                      18   Huaneng Group                                  18   Rosetta Stone Capital                           38




      50    China Economic Review • May 2008
                                                                                                                                               Co-PuBlishED aRtiClE
                                                                                      BEiJing unitED Fa Mily hosPital



United against pain
                           M
                                      ild headaches are common in the work-              Of this total, US$8 billion was lost as a direct
 Beijing’s first                      place and can be triggered by a number        result of missed workdays. The National Headache
  international                       of factors, including eyestrain, stress and   Foundation estimates that 157 million workdays
                           even dehydration. As such, they are often written        are lost annually in the US due to migraine-related
       standard            off as an annoyance and a regrettable consequence        symptoms.
   hospital has            of office life. Severe, chronic headaches, however,           Information related to sensations from the
                           can cause more than just minor irritation – in cer-      head and face is processed in the nucleus of the
  an innovative            tain cases they can put a worker out of commission       trigeminal nerve. Pharmaceutical and neurosur-
      approach             for days at a time.                                      gical interventions aimed at migraines and other
                               As a veteran chiropractor and researcher in spi-     headaches target this nerve.
     to treating           nal anatomy and clinical studies, Dr Roger Hin-               “In regards to headaches, the business end of
                           son, chair of integrative medicine at Beijing United     this nerve, an area referred to as the subnucleus
     a common              Family Hospitals and Clinics (BJU), is well-versed       caudalis, is found in the top two centimeters or so
office affliction          in both the causes and treatment of headaches, in-       of the spinal cord,” Hinson said. “Mechanical dis-
                           cluding migraines.                                       tortion of these trigeminal fibers in the upper cer-
                               “Migraines are by far the most painful of the        vical spine may predispose people to many types of
                           common headaches,” Hinson said. “They are often          headaches, including migraines.”
                           accompanied by photophobia, nausea, and numb-                 The spinal joints closest to the trigeminal cau-
                           ness or tingling sensations. Migraines are debili-       dalis are responsible for the movement of the head
                           tating and can last from four hours to seven days.”      on the neck. They are the smallest, most mobile
                                                                                    articulations of the spine. Due to their tiny size
                           the statistics                                           and extreme mobility, however, these joints are
                           Migraines are three to four times more common            uniquely predisposed to displacement or misalign-
                           in females than in males, with 18-20% of women           ment. This misalignment can put mechanical stress
                           expected to suffer from migraines this year, com-        on the upper spine where the trigeminal caudalis
                           pared to 7% of men, according to Hinson.                 is located.
                               Migraines not only take their toll on the indi-           Furthermore, poor posture in the office can ei-
                           vidual sufferer, but also on the enterprises that em-    ther cause or aggravate misalignments in the upper
This article was written   ploy them. They cost American businesses about           cervical spine, making office workers prime candi-
 by Kyle Bueschlen of      US$13 billion per year due to missed work and            dates for headaches.
 Beijing United Family     impaired function, according to a study published             “Office workers are predisposed to headaches,”
     Hospital & Clinics    by the Archives of Internal Medicine.                    Hinson said. “Slouching and sitting hunched over
                                                                                    a computer can put stress on the upper cervical
                                                                                    spine. It’s especially bad for habitual notebook
                                                                                    computer users.”

                                                                                    the solution
                                                                                    While medical management of migraines involves
                                                                                    blocking specific pain receptors in the trigeminal
                                                                                    nerve, BJU approaches the problem from a me-
                                                                                    chanical perspective.
                                                                                        “We measure displacement of the upper cervi-
                                                                                    cal joints with X-rays, and then apply a very low
                                                                                    force along a precalculated vector with an instru-
                                                                                    ment to correct the misalignment,” Hinson said.
                                                                                    “There is no neck twisting or ‘cracking’ noise. The
                                                                                    patient feels only a light tap below the ear.”
                                                                                        The precision and minimal force involved in
                                                                                    this type of chiropractic adjustment means the
                                                                                    risks are significantly lower than with more force-
                                                                                    ful manipulative treatments. In fact, there have
                                                                                    been no reports of serious side effects associated
                                                                                    with this type of precision upper cervical adjust-
                                                                                    ment since its development in the late 1940s, ac-
                                                                                    cording to Hinson.
                                                                                        “Patients see side benefits instead of side risks,”
under pressure: Headaches can harm worker productivity                              he said.

                                                                                                            China Economic Review • May 2008   51
Co-PuBlishED aRtiClE   RivER housE



                       Rising river
                                                            W
                            hines’s latest property                      hen Hines, a privately-owned,
                                                                         international real estate de-
                         is raising the bar for real                     velopment and management
                                estate in shanghai          firm, purchased a building on the south
                                                            bank of Shanghai’s Suzhou Creek, it
                                                            knew it had the key to something differ-
                                                            ent. Shanghai’s increasingly sophisticated
                                                            property market has no lack of quality of-
                                                            ferings, but most properties exhibit a cer-
                                                            tain sameness and lack a sense of place.
                                                                The building Hines purchased, how-
                                                            ever, gave the company a unique oppor-
                                                            tunity to create serviced apartments that
                                                            incorporate, rather than distance them-
                                                            selves from, the surrounding space.
                                                                “We thought it was interesting, be-
                                                            cause with the water feature we could
                                                            do something very special,” explains Ju-
                                                            lia Fan, sales and marketing manager at            haVen in the city: River House offers
                                                            Hines’s Shanghai office.                           residents a combination of comfortable
                                                                The result of a rebuilt façade and ex-           furnishings, tasteful décor and some
                                                            tensive renovations is River House, a 26-                   spectacular views of Shanghai
                                                            story commercial building featuring 307
                                                            luxurious apartment-style units. Hines        natural light levels in low, north-facing
                                                            calls it a “haven in the city.”               units, they have been designed to maxi-
                                                                                                          mize available light. With high, 4.5-
                                                            rooms with a view                             meter ceilings and light-colored walls
                                                            Located on South Suzhou Road near             and furnishings, these loft apartments
                                                            the corner of Xizang Road, River House        are refreshingly bright and airy. Units
                                                            is an elegant, modern edifice set near a      on higher floors, with more exposure to
                                                            string of protected old Shanghai neigh-       natural light, make use of wooden sur-
                                                            borhoods. Inside, a range of units differ     faces and warmer hues.
                                                            in layout and design, but share a visible         As serviced apartments, all but the
                                                            attention to quality and detail.              largest units are fully furnished. With
                                                                 Most immediately striking, however,      simple, contemporary designs, residents
                                                            are the views. South-facing apartments        can easily modify their apartments to suit
                                                            overlook nearby People’s Square through       their particular tastes. And with man-
                                                            floor-to-ceiling windows, while other         agement provided by German property
                                                            units face Suzhou Creek and Pudong’s          service provider GSN Property Man-
                                                            Lujiazui financial district to the north      agement, buyers can be confident in
                                                            and east respectively.                        the standard of the building’s concierge,
                                                                 The view of the river and the protect-   housekeeping and other services.
                                                            ed neighborhoods along its banks have             But Fan emphasizes that some of
                                                            proven to be a big draw for buyers.           River House’s best qualities are more
                                                                 “Most people in China usually go for     subtle.
                                                            south-facing units,” said Fan. “But in our        “We put in a lot of details with very
                                                            project, the north-facing units are much      high standards where people won’t see
                                                            more popular.”                                them,” she said. “We’re putting a lot un-
                                                                 Similarly, lower-level apartments are    derneath the ground and in between the
                                                            typically not much in-demand in high-         walls rather than what’s on the surface.”
                                                            rise-dominated Shanghai. But in River             An example of this is windows that
                                                            House, Fan said, lower units facing the       use efficient, three-layer “Low-E” glass,
                                                            river at a close distance have been the       frequently seen in high-grade office
                                                            most sought-after.                            buildings, but a rarity for apartment units.
                                                                 Those lower-floor units also bring       This glass, transparent to visible light,
                                                            out Hines’s attention to place and de-        nevertheless blocks heat, vastly improv-
                                                            tail. To compensate for typically lower       ing insulation – something to be thankful

              52       China Economic Review • april 2008
                                                  Co-PuBlishED aRtiClE
for during the winter.
    Under foot, River House’s floors com-
prise four wood layers to reduce noise.
And, uncommonly for Shanghai, water
pipes feeding the modern bathroom fix-
tures and appliances are stainless steel.
    “Five years from now, we want people
to see the quality is still there,” Fan said.
    Quality has been a hallmark of Hines
properties since the company was found-
ed in 1957. Beginning in Houston, Texas,
Hines has expanded worldwide with a
focus on grade A commercial and retail
developments. Among its properties are
the headquarters for Deloitte, Shell and
Hewlett-Packard.

capital success
Coming to China in 1996, Hines moved
into the residential space with a Beijing
project called Embassy House. Today,
Embassy House, located near the Dong-
zhimen embassy district, remains one of
the capital’s most exclusive residential ad-
dresses. It is home to numerous ambas-
sadors and managing directors of multi-
national enterprises.
     Hines translated the success of Em-
bassy House into two other Beijing
projects: Park Avenue, a community of
mid- and high-rise condominiums near
Chaoyang Park and Hyundai Motor
Tower, a grade A office building located
on the Capital Airport Expressway near
the Third Ring Road.
     In Shanghai, Hines is involved in two
projects in addition to River House. Cali-
fornia Place, in fast-growing Yangpu dis-
trict near Fudan University, is a 45-acre
mixed-use development for an 80,000-
person community. In Lujiazui, Pudong,
21st Century Tower will contain over
41,480 square meters of grade A office
space and is the future home of Shang-
hai’s Four Seasons hotel.
     But River House’s location sets it
apart from those projects and anchors it
firmly in one of the most vibrant parts of
Shanghai’s urban landscape. Furthermore,
as the authorities implement a program
to revitalize Suzhou Creek and create a
public green belt along its banks, the area
around River House will become increas-
ingly dynamic.
     By embracing its unique location and
implementing its usual high standards of
quality, Hines has introduced a distinc-
tive new property to Shanghai in River
House.
     “We don’t think there’s anything like
it in the market,” said Fan.

             China Economic Review • april 2008   53
     culture • 晏子 t RavE ls to thE WE st




     VALLEYS IN BLOOM
              I
              Graham Earnshaw                               t was the Qingming Festival when
                                                            the Chinese honor their ancestors,
         walks from shanghai to                             but there was little sign of it in the
           tibet when he has the                       Yangtze gorges. The traditions of the
                                                       past seem to have disappeared faster here
            time, always starting                      than in other regions.
           from the last place he                           My walk in southern Anhui at the
                                                       same time two years before was a proces-
             stopped. this month                       sion of streamer-covered graves and
                                                       fireworks as people covered the territory
          we find him east of the                      and paid their respects. Not here. I saw
         river town of Wushan in                       a little action in a public ceremony, and
                                                       the grave sites along the road looked
         Chongqing municipality                        untended and forgotten. Strange.
                                                            But another part of the Qingming
                                                       period tradition was in full swing – the
                                                       bright yellow rapeseed carpets thrown
                                                       over every mountain slope and spare
                                                       piece of ground. The yellow flowers
                                                       bloom for a short period that absolutely
                                                       lights up the country. They look from
                                                       a distance like a child’s daubs. In this
                                                       part of the gorges region – the extreme
                                                       eastern end of Chongqing municipality
                                                       – the earth is mostly a bright purple red
         East of Wushan City, Chongqing Municipality   color. This provides a fabulous palate of
                                        Coordinates    views at every turn – yellow, pink, purple,
                                      110.07.03 East   green and brown, topped by blue skies.
                                     31.12.24 North         I bumped into some school kids
                  Distance from Shanghai - 1,180 km    walking to school. It was Sunday af-
                     Distance from Lhasa - 1,800 km    ternoon, and they were walking the 10
                                                       kilometers or so along the dirt track to
                                                       the closest town. From there, they take
                                                       a mini-van to the school and stay in a
                                                       dormitory through the week, returning
                                                       to their farms on Friday afternoon.
                                                            “Good afternoon,” said one girl in
                                                       English, although it was morning. A
                                                       good effort, nevertheless.
                                                            There were four of them, all aged 14
                                                       or 15, all from different families, and not
                                                       one of them was an only child. I asked
                                                       them about their plans for the future.
                                                       They will all graduate from junior high
                                                       school in two years, and they said there
                                                       was little chance they would get into
                                                       senior high school. It is not a matter of
                                                       intelligence. Simple farm kids are just
                                                       not programmed to do well in exams.
                                                            I asked them where they thought
                                                       they would be in five years’ time. The
                                                       two girls had no answer, which was in
                                                       itself an answer. The two boys said they
                                                       would be far away, the implication being
                                                                                                     no Money no honey: Putting
                                                       that they would be migrant workers in
                                                                                                     bees firmly in their place
                                                       the coastal cities. My guess is the girls

54   China Economic Review • May 2008
will go too in spite of their indecision.     used by the farmers. Not so easy in the
I gave them all name cards, as I always       leather-soled boots I always wear. But I
do, and told them to call me when they        am pretty sure-footed, largely because I
get to Shanghai. I spoke later to another     know I am so imbalanced.
guy aged 23, who did go to high school            The terraces were all buttressed with
but did not graduate. He said that 80%        rock walls, and when I reached the next
of his classmates had left the Wushan         level of road, I of course walked the
region for allegedly greener pastures.        wrong way, and had to be corrected by a
    I asked the farm kids about the pink      farmer digging vegetables who answered
earth, and whether it was good or bad         my query as to the right direction in
for farming. One of the boys said, “It is     perfectly accented Mandarin.
of average quality,” and I laughed. “That’s


                                              A
a very professional reply,” I said.                   man gave me some help in find-
    They walked slowly, and took rests                ing my way, and we talked for
regularly along the way. They were in no              some time. In a Chinese way, he
hurry, and I ended up walking on ahead.       knew he had built up some credit with
The road came to a series of hair pin         me and that it was possible to ask for
bends down the mountain, and I decided        some favor as a payback. I could feel it
to short circuit a couple of the curves. I    coming, and when he mentioned Shang-
took a path straight down through the         hai, I was sure he would ask me to find a
vertical fields of vegetables and rapeseed,   job for him. But I was wrong.
slipping and sliding on the rough path            “My father,” he said, “is a farmer,

                                                           China Economic Review • May 2008   55
     culture • 晏子 t RavE ls to thE WE st


        and he is immensely strong and also       honey with around 40% of the global           good and most of their honey is sold to
     an expert in a special form of the martial   market, and I have met maybe 20 mobile        Traditional Chinese Medicine factories.
     arts. Is there any chance you could help     honey farms on my journey so far. It              As I paid, I thought of the old Wan-
     him find a job as a bodyguard? Knives        is always the same. A couple of dozen         chai line. In this case, it really was “no
     and even bullets do not harm him.            wooden hives ranged along the road,           money, no honey.” Then suddenly, one of
     He would be really good at protecting        flanked by a tent in which lives the          the bees mistook me for a peach blossom
     someone.”                                    honey gypsy. They move regularly, to give     and attached itself to my hair. Its buzz
         “Wow,” I replied. “He sounds like        their bees fresh pastures. Inside the tent    was deafening, and I danced around try-
     one of the Boxers in the Boxer Rebel-        is a bed and a vat full of honey. I always    ing to brush it off.
     lion. But they were fake. They died when     buy a water bottle of the stuff, and they         “Stop! Stand still!” the woman
     they were shot.”                             always say their honey will be sold to        shouted. “You’re just making it worse.” I
         “Well, I’ve seen him and it’s true,”     middlemen and funneled through to the         stopped and she deftly picked the bee off
     insisted my friend. I said I did not know    world markets. Amazing.                       my head, crushed it and let it fall onto
     anyone who needed a bodyguard, but                This was only the second honey pro-      the road. I stomped on it as well, just in
     would let him know if I chanced upon         duction facility I had seen in the Yangtze    case the bee had missed the point.
     an opportunity for his father.               gorges. But this was the peak season. The
                                                  pink peach blossoms were breaking out,


     I
         walked on through the hot spring         the yellow rapeseed flowers were in full       the china reading project donates
         day. There were butterflies playing in   bloom. And the bees, drunk on spring,          books to schools in rural areas of China.
         the rapeseed by the road as it headed    were everywhere, working for the global        Donations are tax-deductible. Payments can
     up and up, the wall above the river. In      economy.                                       be remitted to The China Reading Project,
     one day, I walked from 650 meters above           I chatted with the wife about the         Xinhua Finance Library Foundation Limited,
     sea level down to 220, and then back up      state of business as she ladled honey into     HSBC Hong Kong account 809-215064-838,
     to 1,200. Yet the tortured winding way       a standard water bottle. Price RMB30           SWIFT code: HSBCHKHHHKH, HSBC Cause-
     of the road meant that in two days and       (US$4.30). Unusually, the couple came          way Bay Branch.
     more than 30 kilometers of walking,          from the gorges region, which is very rare
     I progressed westwards by only three         for China’s honey gatherers, who gener-        Visit www.chinareadingproject.com for
     minutes of longitude.                        ally travel far and wide looking for fields    details. For more Travels articles, see visit
         I ran into a honey gypsy and his wife.   of flowers to gorge their flocks. Business     www.chinaeconomicreview.com/travels.
     China is the world’s largest producer of     is good, she said, the honey quality is




56   China Economic Review • May 2008
                                                                                Book re Vie W • China into thE FutuRE



Forward looking
                                                       H
                                                                ere’s a fun             based consultancy, while Enright is a professor at
                                                                fact: During            Hong Kong University’s school of business. The
                                                                one of the              essays are written by some of the most famous
                                                      many purges in China’s            names in the China-watching business and are,
                                                      ongoing efforts to                without a doubt, erudite and well informed.
                                                      battle avian flu, the                 Eight essays deal with various topics like
                                                      authorities injected live         globalization, socio-political issues, banking
                                                      poultry with a vaccine            and politics. The authors don’t shy away from
                                                      intended for humans.              outlining future scenarios and playing mix and
                                                      Nobody really knows               match with the many variables to create plausible
                                                      the consequences this             prognostications of what China will be like in the
                                                      may have or whether, as           next few decades.
                                                      a result, a more sturdy               Like most books in the same vein, China Into
                                                      strain of the dreaded             The Future is not entirely light reading. It is more
                                                      disease will emerge and           of a book for the person with a stake in China
                                                      wreak havoc.                      who wants to hedge a bet. And it often reads
                                                          Here’s another:               like a report or a strategy paper from an invest-
                                                      China’s population                ment bank. In fairness, it is a book with a heavy
                                                      is getting older. No              academic bent.
                                                      surprise there. The
                                                      problem is the lack of            Western voices
                                                      social services and the           Perhaps most interesting of all is the fact that this
                                                      fact that a great many            book of essays on the future of China contains a
                                                      of those people had               single piece of writing by a Chinese person – and
                                                      only one child. That              he (Li Cheng of Hamilton College in New York
                                                      child was doted on by             State) has been a US resident since 1985. This is,
                                                      six pockets (two parents          however, a common occurrence. The number of
                                                      and four grandparents)            Asian voices writing (in English) about Asia is
china into the future:   but when the child is older he may be the single               tiny compared to the number of pundits with top-
      Making sense of    pocket looking after two elderly people.                       notch degrees and often decades of experience in
     the World’s Most        One final one: There are a lot of single men in            the country.
    dynamic economy      China and not enough women. Some put a future                      It’s not that these people don’t understand
     Edited by W. John   figure of these “bare branches” at 100 million.                China or its people. Without a doubt they do –
Hoffman and Michael J.   Single men tend to be rowdier and, when poor                   the writers of these essays have centuries of China
 Enright; John Wiley &   and destitute, more prone to violence. They could              experience between them. Still, a bias remains.
       Sons, US$29.95    create marauding gangs that create social unrest               There is an underlining judgment of threat or fear
                         throughout the countryside.                                    implied in the commentary, subtle as it may be. It
                             These facts are all tackled in China into the Fu-          would be interesting, for once, to get the view of a
                         ture a collection of essays edited by W. John Hoff-            true insider.
                         mann and Michael Enright and published earlier
                         this year. Hoffman is the co-founder of a China-                                                        Alfred romAnn


                            Excerpt: Socio-political issues
                            The Summer Olympic Games will be in Beijing in 2008.        in terms of integrating with international norms. If the
                            How the games come off will be crucial for China’s fu-      leadership put security to the forefront because of their
                            ture development and for how the international com-         fears of unrest or actions by groups such as Falungong,
                            munity views China. How the games are managed is            the Olympics will be a public relations disaster for China
                            entirely in the hands of Hu and Wen, and the approach       and will set back reforms and damage its international
                            China takes will reflect their attitudes and predisposi-    prestige. If China is able to provide a secure but relaxed
                            tion. While China wants to use the games to build na-       environment for the games where the international
                            tional pride and to show off its new international status   press enjoys a hospitable environment, it will bode well
                            to the world, hosting the games contains many risks         for further reforms. At the moment the betting is on the
                            and will reveal much about just how far China has come      former.


                                                                                                                   China Economic Review • May 2008   57
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62   China Economic Review • May 2008
     c oMpany listings


                                                                                 international schools                  Tel: (010) 5911 9999
                                                                                australian international school of
                                                                                Beijing (aisB)
                                                                                www.aisb.cn
                                                                                7 Louzizhuang Lu, Chaoyang
                                                                                Tel: (010) 8439 0878

                                                                                 hotels




                                                                                                                        hilton hotel Beijing
                                                                                                                        For Every Move You Make... Hilton
                                                                                                                        Beijing.
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                                                                                                                        beijing@hilton.com
                                                                                                                        1 Dong Fang Road, North Dong
                                                                                                                        Sanhuan Road, Chaoyang, Beijing,
                                                                                sky fortune Boutique hotel              China
                                                                                shanghai                                Tel: (010) 5865 5000
                                                                                http://www.skyfortunehotel.com
                                                                                reservayion@skyfortunehotel.com          food & Beverage
      accounting firms                    Business schools                      No.358 Hongxu Road,Shanghai
                                         Beijing                                201103 P.R. China
                                         china europe international             Tel: (021) 3405 9898
                                         Business school (ceiBs)
                                         www.ceibs.edu
                                         3/F Raycom Info Tech Park,
                                         Tower A, 2 Kexueyuan Nan Lu,
                                         Zhongguancun
                                         Tel: (010) 8286 1688
                                         shanghai
                                         shanghai university
                                         www.glmba.com.cn
                                         2/F, Building 3, 149,Yanchang Lu
     lehmanBrown international           Tel: (021) 5633 8907                                                           tian di restaurant
     accountants                                                                                                        www.tiandigroup.cn
     www.lehmanbrown.com                  car rental                            royal king hotel Beijing                Beijing
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     shanghai
     Suite 1803-1805,
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     Nanjing Lu                          Provides professional service
     Tel: (021) 6358 8686                including:
                                         Long term leasing
      advertising/design                 Short term car rental
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     Tel: (010) 6505 8838                www.risingsh.com                       Beijing                                 3f, 5 on the Bund, Shanghai, China

64   China Economic Review • May 2008
Tel: (021) 6323 1117                 taurant, Where you’ll get the best                                          605 Yi An Plaza, 33 Jiansheliu Road,
www.moonsha.net                      experience.                                                                 Dongshan, Guangzhou, Guangdong
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                                                                           Tower 18 lakeville Regency Lane 168   Tel: (010) 8526 1632
                                                                           Shun Chang Road, Luwan District
                                                                           Tel: (021) 2320 6688                   serviced offices

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by Jiangsu road                      Room 701, Building B Ocean Express,
Tel: (021) 5238 9633                 No.66, Xia Guang Li,
www.mediterraneo.cn                  SanYuan Dong Bridge, Chaoyang
la VerBena                           District, Beijing                                                           oasis Boutique executive offices
Shop E, North Bin Jiang Da Dao, Lu   Tel: (010) 8446 6455                  Belfrey partners                      www.theoasisoffices.com
Jia Zui, Pudong (Near to Interna-    guangzhou                             www.belfrey.com.cn                    2/F, 58 Taicang Road, Shanghai,
tional Convention Centre)            Rm. 504 East Tower, Central Plaza,    Suite 405, 15 Dongping Rd.,           200021, China
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www.laverbena.com.cn                 Tel: (020) 8360 1600                  Tel: (021) 6467 5464                  apollo Business center pudong
                                     shenzhen                                                                    www.apollosh.com
                                     3rd Floor, Bitao Center, 8 Taizi       hr/recruitment                       22/F Tomson Commercial Building,
                                     Road, Shekou, Shenzhen                                                      710 Dongfang Road, Shanghai
                                     Tel: (0755) 2688 3577                                                       Tel: (021) 6165 2288
                                                                                                                 regus: one corporate avenue
                                      serviced apartments                                                        www.regus.com
                                     shama Xujiahui                                                              C15/F, One Corporate Avenue,
                                     www.shama.com                                                               222 Hubin Lu
                                                                                                                 Tel: (021) 6122 0808
                                                                                                                 lister investment & Management
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                                                                                                                 The Mansion, 457 Shanxi Bei Lu,
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                                                                                                                 asian Biz center
                                                                           adecco                                www.asianbizcenter.com.cn
                                                                           china.adecco.com                      16F South Tower, Merchant Plaza,
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                                                                           1003 Hongyi Plaza, 288 Jiujiang       Tel: (021) 5228 3126
                                                                           Road, Shanghai
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                                     Novel Century, tower 11&12 Lane       non-technical division shanghai
                                     81 Xin Geng Road, Xuhui District      2903-2904 Tower 2 Grand Gateway,        To have your company featured
                                     Tel: (021) 2411 8888                  3 Hongqiao Road, Shanghai               in these pages, please contact
guilin garden                        shama luxe at Xintiandi               Tel: (021) 6447 2117                    one of our representatives at
Chinese Classic Teahouse & Res-      www.shama.com                         guangzhou & chengdu                     (021) 5385 9063.


                                                                                                                   China Economic Review • May 2008     65
     Market • RED DRagon F un D



     Beware the speculators
                                                                                         I
     Mutual funds are chasing                                                                t was a brief but bloody battle. On                     The fund managers are certainly
                                                                                             April 18, a group of diehard Petro-                 bringing about change but we struggle to
        short-term speculative                                                               China (601857) shareholders tried                   see it in a positive light. At the moment
     gains. it is retail investors                                                       to prevent the stock slipping below the                 they are taking their money in and out of
                                                                                         RMB16.70 initial public offering price.                 the market with all the sophistication of a
               who pay the price                                                         It was a brave stand but ultimately they                novice retail investor.
                                                                                         were overcome by a surge in selling.                        Rather than subscribe to the views
                                                                                             PetroChina, which has the greatest                  of Yao Gang, we have much more time
      petrochina 601857                                                                  index weighting, was one of a number                    for those Andy Xie, the Shanghai-based
                 40                                                                      of blue chips to suffer that day as the                 independent economist. Xie has been
                 35                                                                      Shanghai Composite Index (SCI) fell 4%                  scathing of those who, having talked up
                 30
                                                                                         to close at 3,094.67 points. This is 49%                the market in the face of rising valuations,
                                                                                         – and seemingly a world away – from its                 now call on the government to help indi-
      RMB




                 25
                                                                                         peak of 6,092.06 on October 16.                         vidual investors reclaim their savings.
                 20
                                                                                             Unsurprisingly, the mass exodus from                    Institutional investors and compa-
                 15
                  Nov07        Dec07      Jan08      Feb08       Mar08      Apr08
                                                                                         the blue chips was initiated by fund man-               nies have both been irresponsible: the
                                                                                         agers who have been unwinding their                     former in their attitude towards risk and
                                                                                         positions for some weeks. Fund manag-                   the latter in their failure to fully disclose
     china unicom 600050                                                                 ers who bought so boisterously as the                   the contribution of stock market gains in
                 14                                                                      SCI hovered around 5,000 points were                    what now appear to be deceptively high
                 13
                                                                                         the first to sell out once the index slipped            earnings figures.
                 12
                 11
                                                                                         below 3,500. Now they are using this re-                    Investigate those involved, root out
                                                                                         deemed capital for speculative purposes.                the wrong-doers and use any cash seized
      RMB




                 10
                  9                                                                                                                              to compensate the retail investors who
                  8                                                                      incessant speculation                                   got caught up in all this hype is Xie’s rec-
                  7
                  Nov07        Dec07      Jan08      Feb08       Mar08      Apr08
                                                                                         According to the official statistics, there             ommendation.
                                                                                         were seven funds with a stock velocity                      Questions are already being asked
                                                                                         over 1,000% in 2007, with the highest                   of Qinghai Salt Lake Potash (000792)
     red dragon fund vs the sci                                                          reaching an astonishing 1,572%. And this                where officials and relatives of officials
                                                                                         was before the recent turmoil that has                  from the Ministry of Housing and Ur-
                 400
                                                                                         seen speculation reach a new peak. Are                  ban-Rural Construction are alleged to
                 300                                                                     there any other mutual funds in the world               have participated in insider trading.
                                                                                         where the managers exhibit such a manic
      % growth




                 200
                                                                                         obsession with short-term trading?                      Back in the game
                 100                                                                         “Institutional investors are changing               Meanwhile, the Red Dragon Fund has
                  0
                                                                                         the structure of the market; they will be               become active once again – but this was
                  Nov07         Dec07     Jan08
                              Shanghai Composite Index
                                                       Feb08     Mar08
                                                             Red Dragon Fund
                                                                            Apr08        a market stabilizer as well as a key player             not mere speculation.
                                                                                         in promoting corporate governance and                       China Unicom (600050) was intro-
     In August 2005, chinA economic review                                               enhancing competition and efficiency of                 duced to our portfolio in mid-April in
      decided to invest RMB10,000 in A-shares.                                           the financial system,” Yao Gang, deputy                 anticipation of the imminent restructur-
       And so the Red Dragon Fund was born...                                            chairman of the China Securities Regu-                  ing of the country’s telecom industry.
                                                                                         latory Commission, said in February.                    Unicom is set to benefit from the changes
                                                                                                                                                 and the stock valuation is quite favorable.
                                                                                                                                                     The other new addition is PetroChina.
      red dragon fund holdings as of March 18 and april 17                                                                                       The stock was acquired three weeks be-
                                                                                                                                                 fore mid-April’s mass sell-off as the funds
                                                             Mar 18                         trading details                    apr 17
                                                                                                                                                 and then the retail investors got cold feet.
                                             no. of
                                                             price        Value
                                                                                     Buy/
                                                                                                 date         price
                                                                                                                      no. of
                                                                                                                               price     Value
                                                                                                                                                 As a result, our holding has lost value in
                                             shares                                  sell                             shares                     recent weeks, but we remain optimistic.
        petrochina 601857
                                                                                    Buy 500     Mar 25        18.96    500     16.87     8,435   Analysts have said RMB16.00-20.00 is
                                                                                    Buy 300     Mar 27        17.56    300     16.87     5,061
                                                                                                                                                 reasonable trading range for PetroChina.
      china unicom 600050                                                           Buy 800     Apr 14        8.03     800     8.15      6,520       Also, we believe the fund managers’
                                                                                                                                                 decision to dump the stock is principally
                       cash                                  28,042                                                             6,870            a ploy to buy back in at a lower level from
                                                                                                                                                 retail investors who exit the company
                 fund total                                  28,042                                                             20,016           – and perhaps the market as a whole – in
                                                                                                                                                 a disillusioned state.

66   China Economic Review • May 2008

						
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