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					modern salon      •   s a l o n t o d ay   •   renew   •   ProBeaUtysearCH.Com




modernsalon.Com
Jan-deC 2009




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Media 2009

                                                                                 
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                                                                                                                                                                                                                                                                                                                                                                      YOUR
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                                                                                                                                                                                                                                                                                                                                                                   YOUR TOOL
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                                                                                                                                                                        THE COMPLETE SPA AND WELLNESS EXPERIENCE
                                                                                                                                                                                                                                                                                                                            BEAUTY • ENERGY • STYLE
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                                                                                                                                                                                                                                                                                                                                                  THE USA!
                                                                                                                                                                                                                       winter warm-ups
                                         Owners who set the beauty industry




                                                                                                                                                                                                                                                                                           VOLUME IV, ISSUE 16
                                                                                                                                                                                                                       aromatherapy facial
                                       standards with their passion for service,                                                                                                                                       what goes into organic                                                                             VOLUME IV, ISSUE 16

                                               growth and education.                                                                                                                                                                                                                                                       $4.95 US $6.50 CAN
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                                                                            Joseph Cartagena, Genacelli Salon & Day Spa
                                                                            Denise Provenzano, Zano Salons
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                                                                                                                                                                                          A MODERN SALON PUBLICATION
                                                                                                                                                                                                                                                                                                                             STYLE                Technology and Ingenuity                        A MAGAZINE FOR AND ABOUT                   look book
                          A MODERN SALON PUBLICATION                        Michael Anthony, Michael Anthony SalonSpas                                                                                                                                                                                                                                                                            JCPENNEY SALON PROFESSIONALS




                                                                                                                                                                                                                                                                                                             Custom publishing project clients include Farouk Systems,
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                                                                                                                                                                                                                                                                  Salon Today China
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                                                                                                                                                                                                                                                                                                             JCPenny Salons and BSG/Cosmoprof

2                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
                                           insPirinG Content                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           New IN
                                           winninG desiGn                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2009!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Modern editors are always talking



                                           ProFessional leader
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       to beauty professionals, salon owners,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       industry experts and manufacturers.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Based on the feedback we’ve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       received, we’re creating new editorial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       opportunities for 2009. Check out what’s
                                                                                                                                             modern salon is the salon industry’s                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      new for the coming year!
MODERN SALON OCTOBER 2008 Volume 94, Number 10




                                                                                                                                             head-to-toe beauty resource.
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       MonTHLY CoLUMn
                                                                                                                                             salon professionals prefer modern salon                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   This exciting new column addresses
                                                  MODERNSALON.COM
                                                  OCTOBER 2008
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                                                                                                                                             because it’s the only magazine that gives                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 the needs of the salon’s most lucrative,
                                                                                                                                             them what they value most: step-by-step                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   continually emerging category—the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       40-plus client. Beauty professionals
                                                  DRAMA                                                                                      education, along with creative inspiration,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       and manufacturers will weigh in on
                                                  CLUB bold                                                                                  to help them propel their careers forward.
www.modernsalon.com




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       new, anti-aging products, hair color
                                                  The Doves’
                                                  color creations                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      treatments, skin care and more!
                                                                                                                                             every month, we showcase and
                                                  The                                                                                        demonstrate the products and tools to help                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                eXPerT AdVICe
                                                  Full Story
                                                  Enhancing your
                                                                                                                                             salons best serve their clients’ needs.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   each month, Modern will consult
                                                  clients’ thinning hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       a panel of industry experts on beauty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       trends, service techniques and business
                                                  EYE SPY
                                                                                                                                             WhY aDVErTISE IN MODErN SalON?
                                                                                                                                             modern is the best-read magazine in the salon industry,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   advice. Ask your sales manager how
                                                  Creating the best                                                                          and the only publication subscribers actually buy.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        you can get one of your industry
                                                  lashes for big profits                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                experts involved!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Feel the

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Beat
                                                                                                                                                                                                                                                                                    Beauty-savvy clients                                             With physicians siphoning skin care sales
                                                                                                                                                                                                                                                                                                                                                 every day, salons no longer have the advantage
                                                                                                                                                                                                                                                                                                                                                                                                        According to Packaged Facts
                                                                                                                                                                                                                                                                                                                                                                                                    research firm, sales of natural
                                                                                                                                                                                                                                                                                    know their                                                   of being the only channel offering education.      and organic personal care




                                                  Cosmetic                                                                                   hOW MODErN SalON WOrKS FOr YOu:
                                                                                                                                                                                                                                                                                    ingredients and ask                                          This makes it doubly important that both
                                                                                                                                                                                                                                                                                                                                                 owners and estheticians understand the active
                                                                                                                                                                                                                                                                                                                                                                                                    products totaled $4.3 billion last
                                                                                                                                                                                                                                                                                                                                                                                                    year and may reach $6.6 billion
                                                                                                                                                                                                                                                                                    more from their                                              ingredients in the jars they sell, as well as
                                                                                                                                                                                                                                                                                                                                                 those in competitive products.
                                                                                                                                                                                                                                                                                                                                                                                                    in 2010. The Washington D.C.-
                                                                                                                                                                                                                                                                                                                                                                                                    based Benchmarking Company’s
                                                                                                                                                                                                                                                                                    products than ever                                               Comments An G. Hinds, president and            new Pink Report, The Age of
                                                                                                                                                                                                                                                                                    before. Learn how                                            CEO of the Catherine Hinds Institute of
                                                                                                                                                                                                                                                                                                                                                 Esthetics in Woburn, Massachusetts, “There’s
                                                                                                                                                                                                                                                                                                                                                                                                    Naturals, notes that 80-percent
                                                                                                                                                                                                                                                                                                                                                                                                    of survey respondents who
                                                                                                                                                                                                                                                                                    tech breakthroughs



                                                  Appeal
                                                                                                                                                                                                                                                                                                                                                 so much confusion among both consumers             bought natural/organic products




                                                                                                                                             your message reaches a quality audience and is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            dIGITAL eXTrAS
                                                                                                                                                                                                                                                                                    and new naturals                                             and professionals. Our job is to coax the skin
                                                                                                                                                                                                                                                                                                                                                 and treat the epidermis well. Estheticians
                                                                                                                                                                                                                                                                                                                                                                                                    said they did so because they
                                                                                                                                                                                                                                                                                                                                                                                                    were “better for their skin.”
                                                                                                                                                                                                                                                                                    make today’s skin                                            should keep it simple, focus on one or two
                                                                                                                                                                                                                                                                                                                                                 key ingredients, and make certain they can
                                                                                                                                                                                                                                                                                                                                                                                                        Whether you’re sold on
                                                                                                                                                                                                                                                                                                                                                                                                    natural or not, consumers’
                                                                                                                                                                                                                                                                                    care big business in                                         explain why they are using them.                   attitudes matter most. In the
                                                                                                                                                                                                                                                                                    the salon.                                                       Hydration is key to any ingredients’
                                                                                                                                                                                                                                                                                                                                                 ability to perform its function,” she adds.
                                                                                                                                                                                                                                                                                                                                                                                                    Age of Naturals, ingredients that
                                                                                                                                                                                                                                                                                                                                                                                                    known natural-product buyers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Before                                                  1. Campbell cuts the hair dry after blow drying
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         and flatironing. He starts at the fringe, cutting
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                2. He directs interior lengths forward and cuts to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                create an angle at the face, then chips into the




                                                                                                                                             surrounded by valued content that informs and educates                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Because of the popularity of our
                                                                                                                                                                                                                                                                                                                                                 “Humectants are the real science of skin.”         wanted least included artificial                                                                                                                                                                                                                                                                                                                                                     straight across.                                       ends to texturize.
                                                                                                                                                                                                                                                                                    By Victoria Wurdinger
                                                                                                                                                                                                                                                                                                                                                     According to Hinds, hyaluronic acid (a         fragrances (54 percent), silicone



                                                  5 make-up trends
                                                                                                                                                                                                                                                                                                                                                 lubricant), and sodium PCA (a salt-based           (43 percent), gluten (34 percent),




                                                                                                                                                                                                                                                                                    V
                                                                                                                                                                                                                                                                                                                                                 hydrator), remain among the best moistur-          parabens (25 percent) and
                                                                                                                                                                                                                                                                                                   itamin C, hyaluronic acid and                 izers today.                                       hydroquinone (21 percent).
                                                                                                                                                                                                                                                                                                   DAME are just a few of the tried-                 Essential oils are also hydrating; their




                                                  to know now
                                                                                                                                                                                                                                                                                                   and-true skin care ingredients                smaller molecular size makes them effective.       Ones to Know                                          rosemary leaf and from apple skin.




                                                                                                                                             salon professionals on how and why to use your products.
                                                                                                                                                                                                                                                                                                   that women are talking about                  Soothing lavender, healing aloe and anti-          Essential oils, botanicals and marine plants             Its issue is insolubility. To overcome it,




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Green BeAUTY digital supplement
                                                                                                                                                                                                                                                                                                   and estheticians should know.                 fungal tea tree are just a few of the oils that    are natural-product ingredient leaders. From          merospheres , which have lipids on the




                                                                                                                                                                                                                     In The
                                                                                                                                                                                                                                                                                        With global skin care sales topping $55                  are must-haves in Hinds’ Institute’s               tea tree to lavender, honey to melon, each            outside and the ursolic acid on the inside,
                                                                                                                                                                                                                                                                                    billion at retail, according to Euromonitor                  aromatherapy certification program.                category is a specialty in itself with its own        are used as a delivery system.
                                                                                                                                                                                                                                                                                    International, it’s clear consumers are sold                                                                    education and training.                               • Marine plants from the ocean floor are
                                                                                                                                                                                                                                                                                    on skin care, and anti-aging products in                     Natural and Organic Revival                        • Essential oils are the concentrated aromatic        increasingly popular with chemists because




                                                 garnet
                                                                                                                                                                                                                                                                                    particular.                                                  The 2008 Winter Extracts Show held recently        essence of plants, which is extracted from the        they can survive extreme changes in




                                                                                                                                             our editorial team collaborates with your industry leaders
                                                                                                                                                                                                                                                                                        According to The Realities About Aging                   in New York City proved that natural products      stems, leaves, flowers and other parts. Their         temperature, dehydration and exposure to




                                                                                                                                                                                                                       Jar
                                                                                                                                                                                                                                                                                    Naturally, a new report by the New York                      that usually contain plant or mineral              scents affect mood, and many have medicinal           UV-radiation. The hope: that they can be




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       last April, now every issue of Modern
                                                                                                                                                                                                                                                                                    City-based market research firm Focalyst, a                  ingredients, and organic those that claim to       properties as natural antiseptics and anti-           used to give skin the same resiliency in face
                                                                                                                                                                                                                                                                                    large number of Baby Boomers aim to help                     be made with agricultural ingredients that         inflammatories. Inflammation is of particular         of environmental attackers.
                                                                                                                                                                                                                                                                                    their appearance with anti-aging products,                   are grown pesticide-free are no longer health-     interest because it’s linked to premature aging          “The seaweeds are great antioxidants and                                                                                                                                                                                                                            3. He blunt cuts to define the nape line.               4. Moving into the crown, he directs horizontal        5. Finally, he blends the texturized crown with the
                                                                                                                                                                                                                                                                                    despite saying they want to age naturally.                   food store niches. According to the show’s         and, increasingly, to almost all illness.             can act as gentle exfoliants; it’s important                                                                                                                                                                                                                                                                                   sections straight up and chips into the ends.          back by chipping into the ends.
                                                                                                                                                                                                                                                                                    Focalyst found that some 48 million U.S.                     manager, Melissa Engongoro, the focus on           • Botanical ingredients and extracts popular          to be educated about the specific types,”




                                                                                                                                             to generate exciting, exclusive content opportunities in
                                                                                                                                                                                                                                                                                    consumers say they are going to spend more                   natural and organic reflected what is              in skin care include green tea with its high          notes Hinds.
                                                                                                                                                                                                                                                                                    than $4 billion on anti-aging products in the                happening at the consumer level.                   concentration of polyphenol antioxidants,             • Also in the natural camp are minerals,
                                                                                                                                                                                                                                                                                    next 12 months.                                                  Also in the spotlight were environmentally     pomegranate (same bonus), acai, grapeseed,            now all the rage in cosmetics from foundation




                                                   GLOW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       is available in a digital format—and
                                                                                                                                                                                                                                                                                        Sales of professional skin care products                 friendly and socially responsible products         aloe and curcumin, the active component               to lipstick. With their processed zinc oxide
                                                                                                                                                                                                                                                                                    in the U. S. increased 12.8 percent in 2006 to               and producers, she says.                           in turmeric, which is now being tested and            and titanium dioxide, mineral-based products
                                                                                                                                                                                                                                                                                    reach $773 million at the manufacturer’s level,                  Many skin care exhibitors’ newest brands       developed for use in a pill that aims to reduce       are known for their natural sun protection,
                                                                                                                                                                                                                                                                                    according to Kline & Company’s Professional                  encompassed four modern must-haves:                inflammation. The newest? CoffeeBerry,                anti-inflammatory properties and light-




                                                                                                                                             print and online. From style collections to step-by-step
                                                                                                                                                                                                                                                                                    Skin Care 2007 report. It notes that the best                natural, indigenous, sustainable and recyclable.   from coffee-plant cherries, which thrive              diffusing effects. Now, they’re being combined
                                                                                                                                                                                                                                                                                    selling brand is Obagi Medical Products, with                Fragrance-free products had a strong show          under harsh conditions.                               with anti-aging ingredients in second-
                                                                                                                                                                                                                                                                                    N.V. Perricone, Murad, Dermalogica,                          presence (it’s estimated that 15 to 30 percent     • Each decade after the age of 30, there is a         generation mineral cosmetics.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       our editors are enhancing each edition
                                                                                                                                                                                                                                                                                    SkinCeuticals and DDF Doctor’s Dermatologic                  of the population is scent sensitive), as did      10-percent reduction in skin-barrier function.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Styling assistance by
                                                                                                                                                                                                                                                                                    Formula making up the other top six.                         global scent experiences, in which complete        It takes the whole skin system to make the            Cosmeceuticals Undefined                                                                                                                                                                                                           LaWanda Pierre;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            photography by
                                                                                                                                                                                                                                                                                        This tells more than a single tale. The                  product lines were aligned with the traditional    barrier, since basal cells move up to the mid-        According to 2006 Diagonal Reports, spa sales                                                                                                                                                                            Roberto Ligresti; make-
                                                                                                                                                                                                                                                                                    brand rankings indicate consumers believe                    scents of a specific country.                      and-upper dermal layers. Ceramide                     of high-performance skin care products are                                                                                                                                                                                up by David Maderich




                                                                                                                                             technicals to event coverage to product news, modern
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  for www.mistermakeup.
                                                                                                                                                                                                                                                                                    in the promise of today’s science-based anti-                    Eco packaging is increasingly part of the      metabolism is key to skin barrier function,           growing by as much as 30 percent a year.                                                                                                                                                                                 com, with Make-Up For
                                                                                                                                                                                                                                                                                    aging ingredients.                                           natural proposition. In fact, Extracts’ “Best      so one challenge is to increase ceramides.            Cosmeceuticals, which have no FDAdefinition,                                                                                                                                                                                        Ever cosmetics;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  photostyling by Viviana                        6. To place the wefts, Campbell creates a halo          7. He slide-cuts with a razor to blend wefted and      8. He lifts the interior and texturizes as before,
                                                                                                                                                                                                                                                                                        What’s also clear: the leading skin care                 in Show” competition winner was Danielle              If applied topically, ceramides cannot push        are likely to stay undefined: Manufacturers                                                                                                                                                                                   Rodriguez. Naima’s                       parting from ear to ear. Starting on one side, he       natural hair, directing all hair from the crown        blending the wefts with the interior strands. To
                                                                                                                                                                                                                                                                                    distribution channel is through medical care                 and Company of Clarks Summit, Pennsylvania,        down to living cells. The new approach is to          don’t welcome regulatory scrutiny, which                                                                                                                                                                                  silver top by Miss Sixty,                    positions a brown weft along the parting, skips a       forward and cutting to follow the established face     finish, Campbell flatirons, then pinches out strands




                                                                                                                                                                                                                                                                                                                                                       Fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              striped top and




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       with eXTrA, interactive content each
                                                                                                                                                                                                                                                                                    providers, followed by retailers, and both                   for its Organic Soap Garden—an all-in-one          generate more from the inside out, and the            could result in many of the products’ actives                                                                                                                                                                                   necklace by Club
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 narrow section, then places a light blonde weft. He     frame design.                                          with pomade to detail.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Monaco and vest by                        blow dries to affix the wefts to the glue. He applies
                                                                                                                                                                                                                                                                                    continue to menace spas’ and salons’ share                   sustainable gift that comes packaged in a          latest ingredient for doing so is ursolic acid,       being reclassified as drugs.                                                                                                                                                                                                      Fire Los Angeles.                    wefts in the same way through the front and
                                                                                                                                                                                                                                                                                    of the beauty dollar.                                        biodegradable planter and saucer.                  which comes from the waxy part of the                                                                                                                                                                                                                                         Belinda’s silver cami by                       opposite side.                                                                                                                                         Continued




                                                                                                                                             salon’s content presentation and design delivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             continued on 70                                                                                                                                                                      Niteline, sleeveless shell
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   by Polenci.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         80                                                                                                                                                                                                                                                                                                                www.modernsalon.com JULY 2008 81
                                                                                                                                                                                                          68   JUNE 2008   www.modernsalon.com                                                                                                                                                                                                                       www.modernsalon.com JUNE 2008 69                                         JULY 2008   www.modernsalon.com




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       month in 2009. These editions and
                                                                           Suzanne Schiller-Szabo creates
                                                                                                                                             maximum impact for our readers and advertisers.                                                                                                                                                          Fantasy                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          eXTrA features will be promoted in the
                                                                           the season’s hottest shade.

                                                                                                                                             WhO:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      magazine, with links sent to our base
                                                 ModernCover1008.indd 1                                                 9/18/08 3:35:38 PM
                                                                                                                                             modern subscribers are 117,000 salon owners and stylists                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  of e-mail subscribers and available at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       all Modern SALon Media websites.
                                                                                                                                             (aBC audited).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         I
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      f you offer TIGI’s Anthony Mascolo an
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      opportunity to shoot an editorial feature, be
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      prepared for something special. He and his




                                                                                                   modern salon is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      team of hair stylists, make-up artists, fashion




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       readers simply turn the virtual
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      stylists and photographers create images that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      inspire, astound, delight and demand attention.
                                                                                                                                                                                                                                                                                                                                                Photography: Anthony Mascolo,                                                                                                                                                                                                               Spray-painted wigs, Vivienne Westwood couture fashions and make-up
                                                                                                                                                                                                                                                                                                                                                Roberto Aguilar, Ben Cook
                                                                                                                                                                                                                                                                                                                                                Make-up: Pat Mascolo, Amy Barrington,                                                                                                                                                                                                    that resembles artwork more than eyeshadow all came together to create
                                                                                                                                                                                                                                                                                                                                                Georgina Mascolo
                                                                                                                                                                                                                                                                                                                                                Hair: Anthony Mascolo, assisted by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         these fantastical, inspirational looks for the season. When the finished hair




                                                                                                   the proud recipient of                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              pages to see embedded videos, take
                                                                                                                                                                                                                                                                                                                                                Maria Kovacs and Marco Iafrate
                                                                                                                                                                                                                                                                                                                                                Fashion: Vivienne Westwood
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         pieces were placed on the models and feathered accents were added,




                                                                                                                                             WhaT:
                                                                                                                                                                                                                                                                                                                                                Styling: Murray Blewett, assisted by                                                                                                                                                                                                     magic was created. The combination of texture, color and shape added up
                                                                                                                                                                                                                                                                                                                                                Saro Fchwyzer
                                                                                                                                                                                                                                                                                                                                                Products: TIGI Head Rush, TIGI Hardcore                                                                    On this model, hair was wet and                                                                                               to breathtaking trends for the season. Continued
                                                                                                                                                                                                                                                                                                                                                Hairspray, Bed Head Powertrip Gel, Bed Head                                                                TIGI Powertrip Gel was applied
                                                                                                                                                                                                                                                                                                                                                Hard Head Hairspray, TIGI Strong Mousse                                                                    and molded into shape.


                                                                                                                                                                                                                                                                                                                                                82    SEPTEMBER 2008   www.modernsalon.com                                                                                                                                                                                                                                                              www.modernsalon.com SEPTEMBER 2008                83




                                                                                                   Folio magazine’s silver                   modern salon is the salon professional’s destination                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      interactive quizzes or view slide shows.
                                                                                                                                             for inspiration, education and head-to-toe beauty                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Sponsorships available.
                                                                                                   medal ozzie for Best
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       PERSONAL STYLE
                                                                                                                                                                                                                                                 MODERN MAY
                                                                                                                                                                                                                                                                                                                                                                                                                      THE GOODS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Look Great, Do Good
                                                                                                                                             information.                                                                                                                                                                                                                                                                                                                                                       From Head to Toe




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Photostyling: Elizabeth Yong
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Daniel Holzberger Salons.
                                                                                                                                                                                                                                                                                                                                                                                                                                                      1

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        3




                                                                                                   magazine redesign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ed Van Michael
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Creative Director for Atlanta-bas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      more tailored. I




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       reAderS’ CHoICe AWArdS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          My look right now: Much
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  British businessmen in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          really love the look of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   tailored, pressed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Central London—very
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  sort of edge to my hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          clothing yet still some
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  5

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           or outfit.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    For women, it’s 1920’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           My favorite look ever:




                                                                                                                                             WhEN:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ProGrAM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           of high fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      4                                                                                                                                                                                                                                    Chanel. It was the beginning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      worked with hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and was the first era that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     hair. For men, it’s the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           cuts rather than just set
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    think Frank Sinatra
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           “Rat Pack” style. I just
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    cool no matter what
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and Dean Martin look
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            year it is.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Modern’s first annual readers’ Choice
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Suits, vests, high-end




                                                                                                                                             modern salon is published monthly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            What I wear to work:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     at what managers wear
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          2                                                                                                                                                                                                                                                                                  belts and shoes. I look
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           where I get
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             at the high-end restaurants
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          to portray the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               6
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             excellent service and want
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       my salon.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             same level of service in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      The same. I feel I
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              What I wear on stage:




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Awards will be published in december
                                                                                                                                                                                                                                                 The time is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          together for a hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              should look just as put
                                                                                                                                                                                                                                                 right to pare                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                show as I do for each and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         every client.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  e
                                                                                                                                                                                                                                                 beauty down to                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               One of our salons’ customer-servic stage,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         “You’re on
                                                                                                                                                                                                                                                 its very essence ...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         standards actually reads,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               act the part!”
                                                                                                                                                                                                                                                 a sinuous shape,                                                                                                                                                                                                                                                                                          7

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Chanel and Valentino




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       2009. More details coming soon!
                                                                                                                                                                                                                                                 undulating texture,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Favorite Designers:
                                                                                                                                                                                                                                                 abundant length. In                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Marcus (Although I




                                                                                                                                              EDITOrIal CONTaCT:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Favorite Store: Neiman
                                                                                                                                                                                                                                                 the zone this month                                                                                                                                                                                            10                                                                                                                                                                                                                                                                                                                               time!). Saks’ Off 5th
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                really can’t afford it every
                                                                                                                                                                                                                                                 are Damien Carney,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             is a great alternative.
                                                                                                                                                                                                                                                 cover artist and creator                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             my wardrobe: Either
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            my
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                The coolest thing in
                                                                                                                                                                                                                                                 of elegant hair forms,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Gabbana suit or my
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    9                                                                                                                                                                                                                                                            three-piece Dolce and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             that I wore to the
                                                                                                                                                                                                                                                 and Keela Gajadha,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              seer sucker suit and Fedora
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         both to work any




                                                                                                                                              laurel Smoke, editor in Chief
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Kentucky Derby. I wear
                                                                                                                                                                                                                                                 extension and bridal styling                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    chance I get!
                                                                                                                                                                                                                                                 expert. Only the highest art can
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           I ever created for a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  The most exciting look




                                                                                                                                                                                                                                                              simply
                                                                                                                                                                                                                                                 create looks this simple—                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               who woke up one
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  client: I had a client               had cut
                                                                                                                                                                                                                                                 this spring.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       son
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  morning and her 20-month-old from the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               1 inch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  her collar-length hair about




                                                                                                                                              lsmoke@vancepublishing.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           She called me in a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  scalp on her right side.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             of my day, and we
                                                                                                                                                                                                                                                                                                                                                                                                                     1 FAROUK SYSTEMS is again              3 KENRA has pledged a                 5 MONROE HAIR CARE is               7 JOICO is donating a portion    9 TWEEZERMAN is raising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  panic, came in at the end
                                                                                                                                                                                                                                                                                                                                                                                                                     supporting breast cancer               donation of $25,000 from sales        donating 10 percent of              of the proceeds from its         $75,000 to donate to Cancer                                                                                                                                                                                             crop on one side
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  cut a beautiful asymmetric
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             bob on the other. She




                                                                                                                                                                                                                                                                spring
                                                                                                                                                                                                                                                                                                                                                                                                                     research by offering the pink          of its Volume Spray 25 to City        proceeds from its Monroe Pink       limited-edition Skin Luxe        Cares and other charities
                                                                                                                                                                                                                                                                                                                                                                                                                     ribbon CHI flatiron.                   of Hope. www.kenra.com                Brush to the Breast Cancer          Sweet Pomegranate Body           from sales of its Precision in                                                                                                                                                             and a jaw-length layered
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              face with a very
                                                                                                                                                                                                                                                                                                                                                                                                                     www.farouk.com                                                               Research Foundation.                Butter to City of Hope.          Pink tweezers.                                                                                                                                                                              had a great, heart-shaped
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Holzberger, heads up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  the                                        look just made her
                                                                                                                                                                                                                                                                                                                                                                                                                                                            4 OLOFFBEAUTY is donating 10          www.monroebrush.com                 www.joico.com                    www.tweezerman.com                                                                                                      and platform artist, Daniel                                         angular jaw line and the
                                                                                                                                                                                                                                                                                                                                                                                                                     2 The Pink Vorteq Cord/                percent of proceeds from the                                                                                                                                                                               NAHA-nominated stylist for all collections and stage work.                                                     pop!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Van Michael Artistic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            team                                                                   eyes and features
                                                                                                                                                                                                                                                                                                                                                                                                                     Cordless Trimmer by OSTER is           AETÓ Botanica body wellness           6 From October 2008 to              8 HOT TOOLS’ Pinkie flatiron     10 Benefiting the Living
                                                                                                                                                                                                                                                                                                                                                                                                                     helping to raise awareness of          oil to The Libby Ross Foundation.     October 2009, CURLISTO              raises awareness and will be     Beyond Breast Cancer                                                                                                                                                                                                   Every time I work
                                                                                                                                                                                                                                                                                                                                                                                                                     Breast Cancer.                         www.oloffbeauty.com                   SYSTEMS is donating a portion       donating $25,000 to the Susan    campaign, ESSIE’s Pink is the                                                                                                                                                                My Mentor: Van Council.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            are just getting dinner,
                                                                                                                                                                                                                                                                                                                                                                                                                     www.osterstyle.com                                                           of the proceeds from the 4-oz       G. Komen Foundation and          Link is also available in a set.                                                                                                                                                             with Van, or even if we
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           helps me for my future.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Protein Boost to cancer             the Texas Tech Breast Care       www.essie.com                                                                                                                                                                                I learn something that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  research. www.curlisto.com          Center. www.hottools.com


                                                                                                                                                                                                                                                                                                                                       www.modernsalon.com MAY 2008 89                                               106      SEPTEMBER 2008   www.modernsalon.com                                                                                                                                                                                   120      SEPTEMBER 2008     www.modernsalon.com




                                                                                                                                                                                                                                                                                                                                                                                                             106-110 The Goods 0908.indd 106                                                                                                                                                       8/21/08 3:15:42 PM                        120 Personal Style 0908.indd 120                                                                                                                                                      8/22/08 10:45:25 AM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
                                                                                                                       Modern Salon 2009 editorial Calendar
                                                                                                                                                                                                                                                                                                                                            MaTerialS &
                                                  IN eVeRY                                                             JANUARY                                               FEBRUARY                                           MARCH                                                 APRIL                                                 inSTrUCTionS
                                                  ISSUe                                                                NEW YEar, NEW lOOKS
                                                                                                                       • Helping salons maximize the makeover.
                                                                                                                       • introducing new products, services and
                                                                                                                         colors for head-to-toe style!

                                                                                                                       Product Focus
                                                                                                                                                                             gIVINg ClIENTS WhaT ThEY CraVE
                                                                                                                                                                             maintain and increase demand for product
                                                                                                                                                                             and service in the evolving economy.

                                                                                                                                                                             Product Focus
                                                                                                                                                                             love your products! spotlight your award-
                                                                                                                                                                                                                                SPrINg rENEWal & aNTI-agINg
                                                                                                                                                                                                                                • Fresh trends to recharge the selling season.
                                                                                                                                                                                                                                • treatments and preventative care for 40+ clients.

                                                                                                                                                                                                                                aBS Preview: show stoppers & Booth Buzz
                                                                                                                                                                                                                                                                                      grEEN BEauTY
                                                                                                                                                                                                                                                                                      • annual issue and digital supplement
                                                                                                                                                                                                                                                                                      • environmental tips and trends from salons
                                                                                                                                                                                                                                                                                        and beauty companies.

                                                                                                                                                                                                                                                                                      Product Focus
                                                                                                                                                                                                                                                                                                                                            For complete specifications, material
                                                                                                                                                                                                                                                                                                                                            requirements and Publisher’s Protection Clause,
                                                                                                                                                                                                                                                                                                                                            please see enclosed modern salon media
                                                                                                                                                                                                                                                                                                                                            specifications sheet. to request a PdF version
                                                                                                                                                                                                                                                                                                                                            of the specifications sheet, please e-mail Sales
                                                                                                                                                                                                                                                                                                                                            assistant Sherry delVecchio at sdelvecchio@
MODERN SALON SEPTEMBER 2008 Volume 94, Number 9




                                                                                                                       serve and protect. winter is the time to talk         winning products.                                  Product Focus: what’s new for spring.                 • natural Beauty                                      vancepublishing.com.
                                                                                                                       about protectants, hydrators and deep                                                                                                                          • organic Update
                                                   MODERNSALON.COM
                                                   SEPTEMBER 2008
                                                   $5
                                                                                                                       conditioning for hair, skin and nails.                Toolbox                                            Toolbox                                                                                                     MaIlINg INSTruCTIONS: send all contracts,
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                                                                                                                       MAY                                                   JUNE                                               JULY                                                  AUGUST
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                                                  • The voice of leading artists in                                    slide show: Bridal style gallery
                                                    Contributors                                                                                                                                                                                                                                                                            MEMO: the memo, modern salon’s special
                                                                                                                                                                                                                                                                                                                                            section for distributors, manufacturers and
                                                  • editor’s overview in notebook                                                                                                                                                                                                                                                           market leaders.

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                                                  • new and category-specific products                                                                                                                                                                                                                                                      TraDEMarKS: a unique cost-effective way to get
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                                                  • Links to what’s happening online in
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                                                                                                                                                                                                                                                                                                                                            • raTES: 1/4 page $1,800
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                                                    Choose Beauty
                                                                                                                       Product Focus                                                                                            Product Focus                                         their clients’) favorite products, services and       for sale, and of course, “help wanted.”
                                                  • Best-read education in How-tos                                     Holiday pre-packs                                     Product Focus                                      the new basics—shampoos and conditioners              trends of the current year and predict “what
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                                                                                                                                                                                                                                                                                                                                             847-393-7692 or lgrinzafi@vancepublishing.com.
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                                                  • event news in Modern reports                                                                                             skin Care—face and body (winter preview)           Video: Creating a holiday style                       your best sellers and best bets for 2010.
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                                                  • Category-specific news in                                                                                                Online Extra                                                                                             advertiser Bonus:                                     ClOSINg DaTES FOr aDVErTISINg MaTErIal:
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                                                                                                                                                                                                                                                                                                                                            issue). 10th of month preceding date of issue for
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                                                                                                                                                                             guide to all things Color! includes company                                                              Video: Hairdressers from across the country           inserts, printed and ready for binding. (example:
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                                                                                                                                                                             favorite formulas, best education, marketing                                                             favorites.
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                          smartest business
                                                                                                                           salon today. it’s the only business-focused                                        grow your                                                                                                                                                                                                                                                                                                                                               n 1-page Guest Editor industry viewpoint column (in magazine,



                                                                                                                                                                                                                                                             TALENT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        online and e-newsletter)
                                                                                                                           magazine in the industry and it connects them
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                                                                                                                           to market-leader thinking.
                          leaders are always                                                                               Salon TodaY is smart business for beauty leaders.
                                                                                                                                                                                                                                                                                                                                 Put the right programs in
                                                                                                                                                                                                                                                                                                                                 place to train new stylists.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      n Monthly participation in Salon Today Advisory Council (other
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        members include salon owner leaders), and accompanying

                          working on ways to
                                                                                                                                                                                                                                     WWW.SALONTODAY.COM
                                                                                                                                                                                                                                    A MODERN SALON PUBLICATION
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        monthly column and Special Reports
                                                                                                                           WhY aDVErTISE IN SalON TODaY?                                                                                                                                                                                                                                                                                                                                                                                                              n Special recognition in all SALON TODAY 200 promotion and
                                                                                                                           with its compelling mix of business news, case studies,
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        correspondence

                          get better.                                                                                      marketing examples, trend forecasts and special issues,                     Talent
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                                                                                                                                                                                                                                                                                                                                                                                                                     Talent                                                                                                                                           n Monthly product merchandising tip (print and e-newsletter)
                                                                                                                           owners of leading salons rely on salon today to
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                                                                                                                           companies willing to go beyond putting products on
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alon today February 2008




                                                                                                                           their shelves. they search salon today for product and                                                                                                                                                                                                  H
                                                                                                                                                                                                                                                                                                                                                                                                   ire for attitude, train for skill.     force their own opinions on others. Sometimes,       everything they did.
                                                                                                                                                                                                                                                                                                                                                                                                   It’s been preached throughout the      these stylists cause unrest until they move on to        “In a city like Omaha, you just don’t have
                                                                                                                                                                                                                                                                                                                                                                                                   industry for years, but developing a   their next experience, taking salon clients and      truly great stylists in the community, so hiring
                                                                                                                                                                                                                                                                                                                                                                                                   training program that consistently     even other staff members with them.                  experienced stylists was never really an option,”




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      SMarT BUSineSS
                                                                                                                                                                                                                                                                                                                                                                                   turns out and retains great stylists and colorists                          , who owns                      says Hope. “We knew that in order to build a



                                                                                                                           service partners interested in collaborating and growing
                                                                                                                                                                                                                                                                                                                                                                                   is easier said than done.                                               in Berkeley, California, with       world-class hair team, we’d have to build su-
                                                                                                                                                                                                                                                                                                                                                                                      “Our apprentice program is the single most                              , has had a training program     perstars from scratch, and that’s what we’ve
                                                                                                                                                                                                                                                                                                                                                                                   important aspect of building our salon,” says          in place since his opening in 1978.                  done through our apprentice program.”
                                                                                                                                                                                                                                                                                                                                                                                             , who with wife        co-owns                   “We hire the majority of our students straight       “Along with growing your business, your
                                                                                                                                                                                                                                                                                                                                                                                           in Omaha, Nebraska. “It’s the perfect sys-     out of cosmetology school,” he says. “I can’t        training program also ensures that there is



                                                                                                                           business strategically.
                                                                                                                                                                                                                                                                                                                                                                                   tem for breeding, strengthening and reinforcing        remember the last time we swapped out styl-          a consistency from stylist to stylist,” adds
                                                                                                                                                                                                                                                                                                                                                                                   our salon culture and everything we believe in.        ists with another salon—it’s just proven to be                         , who owns
                                                                                                                                                                                                                                                                                                                                                                                   It’s an intense experience that’s not for everyone,    a catastrophic mistake.”                                                 in Scarborough, Maine with
                                                                                                                                                                                                                                                                                                                                                                                   but when an apprentice completes the program,              Even with a training program in place,           partners                     and                .
                                                                                                                                                                                                                                                                                                                                                                                   she truly is ready to be a member of our profes-                , who with wife                      and    “Our clients are referring our salon, telling




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      SUPPleMenT SerieS
                                                                                                                                                                                                                                                                                                                                                                                   sional team, perform at a high level, and provide                    owns                            and    their friends that everyone there is great—they
                                                                                                                                                                                                                                                                                                                                                                                   clients with an amazing hair experience.”              the                        in Denver, discovered     can do that because our staff have all had the
                                                                                                                                                                                                                                                                                                                                                                                                                                          several years ago that his salon’s needs were        same education and we’ve developed a strong
                                                                                                                                                                                                                                                                                                                                                                                                    For many salons, structuring a        outgrowing his ability to produce new stylists.      reputation with a level of consistency.”
                                                                                                                                                                                                                                                                                                                                                                                   training program is an overwhelming, expen-            “I ended up having to hire experienced people,”




                                                                                                                           hOW SalON TODaY WOrKS FOr YOu:
                                                                                                                                                                                                                                                                                                                                                                                   sive and seemingly unnecessary step. Instead,          he remembers. “But they end up bringing in                                          Once an owner
                                                                                                                                                                                                                                                                                                                                                                                   they tend to hire experienced stylists who bring       their own opinions, which changes your culture,      decides to implement a training program, the
                                                                                                                                                                                                                                                                                                                                                                                   talent as well as their clients with them. From        and eventually they leave and take your client       first important question is, “Who is going to
                                                                                                                                                                                                                                                                                                                                                                                   their first day, they are ready to step up to that      inventory. It’s a vicious cycle.”                    do the training?”
                                                                                                                                                                                                                                                                                                                                                                                   chair and begin generating money.                          For other owners, a training program be-                          , who co-owns



                                                                                                                           salon today’s editorial content creates unique
                                                                                                                                                                                                                                                                                                                                                                                       Other owners believe that seasoned stylists        comes a necessity because the environment            in Nashville, Tennessee, with her husband     ,
                                                                                                                                                                                                                                                                                                                                                                                   also tend to bring unbreakable habits and years        limits hiring opportunities. With a clear vision,    originally designed a training program that
                                                                                                                                                                                                                                                                                                                                                                                   of attitude. They are less likely to adapt to a        mission statement, and brand, the Reaction           paired apprentices with experienced stylists in
                                                                                                                                                                                                                                                                                                                                                                                   different culture, and more likely to try and          owners wanted to have a world-class salon in         a learn-at-the-chair kind of program.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Let MODERN SALON Media help you customize your message for




                                                                                30
                                                                                                                           opportunities for you to showcase loyalty programs or             38 | April 2008 www.salontoday.com                                                                                                                                                                                                                                                                                     www.salontoday.com    April 2008   | 39




                                                                                                                           other partner benefits, to generate case studies around                                                                                                                                                                                                                                                                                                                                                                                    maximum impact with top salons. advertorial sections are available
                                                                                                                           best customers, to communicate your anti-diversion                                                                                                                                                                                                                                                                                                                                                                                         for development and insertion in 8-page segments. The cost for
                                                                                                                           strategies, to spotlight special marketing programs and                                                                                                                                                                                                                                                                                                                                                                                    contracted 12x advertisers is $10,000 net for run-of-book insertions,
 30 SMART MARKETING SOLUTIONS




                                                                                                                           tools, and to leverage your company’s expertise in
                                                                                                                                                                                                                           the                                                                                                                                                                                                                                                                                                                                        including creative and digital version to post on your website.
                                                                                                                                                                                                              business of
                                                                                                                                                                                                                                                                               color
                                                                                                                           products and personnel!                                                                                                                                                                                                                                                                                                                                                                                                                    Contact your sales manager for more details and custom solutions.



                                                                   SMART                                                                                                                               W
                                                                                                                           WhO?
                                                                                                                           subscribers are the 25,000 owners of the top-producing
                                                                                                                           salons and spas, including salon/spa owner members of
                                                                                                                                                                                                                                      hether it’s going bombshell
                                                                                                                                                                                                                                      blonde, covering gray, or simply
                                                                                                                                                                                                                                      adding a few subtle highlights,
                                                                                                                                                                                                                                      hair color has become hot busi-
                                                                                                                                                                                                                                      ness in salons. Younger clients
                                                                                                                                                                                                                                                                                           Well, not so fast: Color training is intensive, and
                                                                                                                                                                                                                                                                                        can require a substantial investment from salons.
                                                                                                                                                                                                                                                                                        Stocking professional color also means spending
                                                                                                                                                                                                                                                                                        money—and then watching a lot of it go down the
                                                                                                                                                                                                                                                                                        drain when it’s wasted by careless technicians. Finally,                                                                                                                                                                                                                      Salon TodaY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      adViSorY CoUnCil
                                                                                                                                                                                                                                      and many men are emulating                        convincing clients that color is worth the extra cost
                                                                                                                                                                                                                                      their favorite celebrity color                    and maintenance can take finesse, not to mention a




                                                            MARKETING
                                                                                                                                                                                                                 chameleons with streaks, tips, and volleying be-                       thorough consultation that outlines realistic expec-
                                                                                                                                                                                                                 tween caramel and chocolates hues. Baby boomers                        tations and results that fit each individual.
                                                                                                                                                                                                                 are rethinking their roots with toners that take a few                    When done right, color services have the poten-
                                                                                                                                                                                                                                                                                                                                                                                               Color your salon green with revenues by Kelly Cison
                                                                                                                           PBa, isBn, Cosmetologists Chicago and isPa.                                           years off their look, and even the formerly color-
                                                                                                                                                                                                                 shy are seeing the light in dimensional shades that
                                                                                                                                                                                                                 perk up mousy or washed-out hair.
                                                                                                                                                                                                                    According to a study by Professional Consultants
                                                                                                                                                                                                                                                                                        tial to be your highest grossing service, enhance
                                                                                                                                                                                                                                                                                        loyalty in your clientele and give your salon a
                                                                                                                                                                                                                                                                                        reputation for excellence. But too many salons
                                                                                                                                                                                                                                                                                        are still floating in a murky gray area, with little
                                                                                                                                                                                                                                                                                                                                                                                                from high-profit hair color services.
                                                                                                                                                                                                                 and Resources, half of all American women color                        understanding of how to max out profit and make
                                                                                                                                                                                                                 their hair, with color being the fastest growing ser-                  this department a main draw. Here, meet a few
                                                                                                                                                                                                                 vice in 2006, representing $12.5 billion in service                    savvy owners whose tips will help make your color
                                                                                                                                                                                                                 and retail revenues. It’s easy money.                                  services shine.




                                                                                                                           WhaT?                                                                                                                                                                                                                                                                                                                                                                                                                                      To guide our “smart business” dialogue, SALON TODAY will enlist
                                                                   SOLUTIONS                                               salon today is smart business for beauty leaders. it’s the
                                                                                                                           magazine for and about salon owners who aspire to grow.
                                                                                                                                                                                               42 | May 2007 salon today                                                                                                                                                                                                                                                                                                   salon today   May 2007   | 43


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      the help of its first-ever Advisory Council. This group will include
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      the leaders of salon industry associations, top-name salon/spa
                                                                                     Profit-boosting                                                                                          [DECOR]                                                                                                                                                                                   [ROUNDTABLE]

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      owners and representatives of our Premium Sponsor group. All
                                                                                     promotions for                                                                                          Minimalist
                                                                                                                           WhEN?
                                                                                                                                                                                                                                                                                There’s no such thing as clutter at


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      members will be given the opportunity to connect with each
                                                                                                                                                                                                                                                                                this white-hot salon.



                                                                                     every niche in                                                                                          Modern                                                                                              by Lisa Doyle




                                                                                     your salon                            salon today is published monthly.                                                                                                                                                                                                                                    What is your most                                                                                                                                                     other and SALON TODAY’s editor on a monthly basis through a
   www.salontoday.com




                                                                                                                                                                                                                                                                                                                                                                                                   effective selling
                                                                                     and spa                                                                                                                                                                                                                                                                                                    tool or technique?                                                                                                                                                    conference call and/or e-mail forum. Their insights will be shared
                                                                                                                           SPECIal ISSuES:                                                                                                                                                                                                                                                   “Selling starts at the beginning of the service and continues until
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      with the SALON TODAY community in the magazine, online and
                                                                                                                           n 12th annual salon today 200: January 2009
                                                                                                                                                                                                                                                                                                                                                                                             the client is at the reception desk scheduling their next appoint-




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      through e-newsletters.
                                                                                                                                                                                                                                                                                                                                                                                             ment. During the consultation we ask what they are currently using.
                                                                                                                                                                                                                                                                                                                                                                                             At the shampoo bowl we tell them what we are using and why.

                                                   WWW.SALONTODAY.COM                                                                                                                                                                                                                                                                                                                        During the service, we show them how to use the products. Finally,
                                                                                                                                                                                                                                                                                                                                                                                             at the retail center we show them everything we used. Then we talk
                                                   A MODERN SALON PUBLICATION                                                                                                                                                                                                                                                     Left: A row of sleek styling
                                                                                                                                                                                                                                                                                                                                  stations and a waiting                                     about what they are already using and what could be added or



                                                                                                                           n salons of the year design issue: June 2009
                                                                                                                                                                                                                                                                                                                                  area are among the only                                    changed so they can recreate the same look we have given them in
                                                                                                                                                                                                                                                                                                                                  furnishings in the ultra-
                                                                                                                                                                                                                                                                                                                                                                                             the salon. Our clients want to protect their investment—that is why
                                                                                                                                                                                                                                                                                                                                  modern salon. Above:
                                                                                                                                                                                                                                                                                                                                  Bright red, art-deco                                       we owe it to them to show them how.”
                                                                                                                                                                                                                                                                                                                                  shampoo stations give a                                                                                            EJ WILSON             “Educating the client on care and finish as we work on their hair.
                                                                                                                                                                                                                                                                                                                                  shot of color.                                                                                               EJ-588 Hair Studio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           We teach blow dry and iron techniques, and talk about the benefits
                                                                                                                                                                                                                                                                                                                                                                                                                                              Sonoma, California
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           of each particular product as it’s applied.”




                                                                                                                                                                                             W
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  SUZIE BOND
                                ST-CoverR0208Final.indd 1                                             1/24/08 3:45:40 PM                                                                                                                                                                                          CRISTIANO CORA                                                             “We group products together, wrap in cellophane, tie with a natural
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   PERFECT 5th
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Mooresville, North Carolina
                                                                                                                                                                                                  When a salon’s interior is all white, eyes              built into a wall is geometric retail shelving,                                                                                    twine ribbon, and discount. They fly off the shelf.”
                                                                                                                                                                                                                                                                                                                  Owner: Cristiano Cora
                                                                                                                                                                                                  naturally go to the beautiful looks created by          letting the Davines products stand out.                                                                                                                                               ANGELA GUIDO
                                                                                                                                                                                                                                                                                                                  Location: Manhattan, New York                                                                Daryl Christopher Wellness Salon and Day Spa
                                                                                                                                                                                                  the talented artists. At Cristiano Cora salon in            “The organic, modernist design of the studio,       Opened: February 16, 2008                                                                                                                                “We coach our staff members on recommending products to clients




                                                                                                                            EDITOrIal CONTaCT:
                                                                                                                                                                                                                                                                                                                                                                                                               Boston, Wayland and Waltham, Massachusetts
                                                                                                                                                                                                  Manhattan, though, the salon’s monochromatic,           with its clean lines and sensuous curves, is the per-   Total square feet: 2,000                                                                                                                                 from the start of their service at the consultation. They talk about
                                                                                                                                                                                                  minimalist interior is just as eye-catching as          fect setting for a designer like me, whose signature    Salon setup: 13 styling stations, retail                                                                                                                 products before they apply anything and make their recommendations
                                                                                                                                                                                                  the hair styles.                                        look is both functional and beautiful,” says owner      area, shampoo area                                                         “Not selling, but recommending products. By telling clients what              throughout the service. At the end of the service, they walk clients
                                                                                                                                                                                                                                                                                                                  Construction time: 4 months
                                                                                                                                                                                                      A row of styling stations populates the length      and Vidal Sassoon-trained Cristiano Cora. “With         Construction cost: $280,000                                                they need, why they need it and how to use it, we can recommend               through the retail area and show them the products they used. We
                                                                                                                                                                                                  of the studio, and the wall contains built-in shelves   stunning furniture, whose forms truly follow their      Equipment/installations: Furnishing by                                     useful items to them. When people see a use for an item, they are             also have prescription sheets that we use when the client doesn’t




                                                                                                                            Stacey Soble, editor in Chief
                                                                                                                                                                                                  and pockets to hold products and styling tools.         functions, the feeling you get when you enter the       Maletti and Takara Belmont, latex light                                    more prone to purchasing it.”                                                 purchase in case they come back later.”
                                                                                                                                                                                                  The sleek white styling chairs coordinate with          studio is that of stepping into the future, where       installation by New Mat.                                                                                                TAMARA HENDON                                                                  CHRIS YOSHIMURA
                                                                                                                                                                                                                                                                                                                                                                                                                              The Salon & Spa at Mystic Hair                                                                         Siren Salon
                                                                                                                                                                                                  the art-deco seating in the waiting area. Also,         luxury and beauty become entwined.” N                              Salons and spas interested in submitting
                                                                                                                                                                                                                                                                                                                                      decor photos for consideration
                                                                                                                                                                                                                                                                                                                                                                                                                                               Tampa, Florida                                                                  Chicago, Illinois
                                                                                                                                                                                                                                                                                                                                 can forward them to: Alison Shipley,
                                                                                                                                                                                                                                                                                                                             SALON TODAY, 400 Knightsbridge Pkwy.,




                                                                                                                            805-709-1837, ssoble@vancepublishing.com
                                                                                                                                                                                                                                                                                                                                               Lincolnshire, IL 60069
                                                                                                                                                                                             22 | October 2008 www.salontoday.com                                                                                                     ashipley@vancepublishing.com                     20 | July 2008 www.salontoday.com



                                                                                                                                                                                        DecorST1008.indd 22                                                                                                                                                  9/10/08 2:57:06 PM   Roundtable0708.indd 20                                                                                                                                         6/11/08 3:14:38 PM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         9
                                                                                                                                                                                              Salon TodaY 2009 editorial Calendar
                                   Salon TodaY                                                                                                                                                                                                                                                                                                                  KeY ToPiCS
                                                                                                                                                                                              JANUARY                                FEBRUARY                                 MARCH                                    APRIL
                                   CoMPeTiTionS                                                                                                                                               2th annual                            Smart Business in a New Era              Modern learning                          green Business                           For 2009
                                                                                                                                                                                              SalON TODaY 200                        debut of the new salon today!            developing talent throughout the         making eco-friendly decisions for your
                                                                                                                                                                                                                                                                                                                                                                n   Personnel                     n   Finances
                                                                                                                                                   SalON                                      Celebrate with the nation’s fastest-   stronger business news focus and         salon.                                   business.
salon today January 2008




                                                                                                                                                                                              growing salons. PlUs preview the       launch of the first-ever salon today                                                                                       n   marketing                     n   operations
                                                                                                                                                   TODaY 200                                  brand new salon today 200 format       advisory Council.                        Smart Business Special report:           Smart Business Special report:           n   networking                    n   Customer service
                                                                           Published in                                                                                                       and criteria for 2010!                                                          skin Care trends                         marketing natural and organic
                                                                                                                                                                                                                                     Smart Business Special report:                                                    Products
                                                                                                                                                                                                                                                                                                                                                                n   Global Business               n   executive education
                                                                           January                                                                                                                                                   Up and Coming Brands to watch                                                                                              n   Beauty trends
                                                                           The SALON
 THE 11TH ANNUAL SALON TODAY 200




                                                                           TODAY 200 is the
                                                                           first and leading
                                                                           industry-wide
                                                                           competition that                                                                                                                                                                                                                                                                     MaTerialS &
                                                                           measures and
                                                                                                                                                                                                                                                                                                                                                                inSTrUCTionS
                                        THE 11TH ANNUAL


                                                                           benchmarks salon
                                                                           business growth,                                                                                                                                                                                                                                                                     For complete specifications, material requirements and
                                                                           leadership and                                                                                                                                                                                                                                                                       Publisher’s Protection Clause, please see enclosed modern
   www.salontoday.com




                                                                           innovation.                                                                                                                                                                                                                                                                          salon media specifications sheet. to request a PdF version of
                                                      WWW.SALONTODAY.COM
                                                                                                                                                                                                                                                                                                                                                                the specifications sheet, please e-mail Sales assistant
                                                                           Salon owners,
                                                      A MODERN SALON PUBLICATION




                                   ST-Cover0108finalsD.indd 1                                                               12/17/07 10:39:12 AM
                                                                                                                                                                                                                                                                                                                                                                Sherry delVecchio at sdelvecchio@vancepublishing.com.
                                   manufacturers and other industry professionals

                                                                                                                                                                                              MAY                                    JUNE                                     JULY                                     AUGUST
                                   use it as a reference guide year-round for important                                                                                                                                                                                                                                                                         MaIlINg INSTruCTIONS: send all contracts, insertion orders,
                                   statistics, facts and figures. In the 2009 edition,                                                                                                                                                                                                                                                                          production material and correspondence to:
                                                                                                                                                                                                                                                                                                                                                                Jenny Barnette
                                   SALON TODAY editors will unveil plans for a new
                                                                                                                                                                                              The good life                          Salons of the Year                       Technology                               Buying Power                             Salon TodaY
                                   format and criteria for 2010.                                                                                                                              achieving and defining wealth and      annual design competition, plus          software and beyond, including           leverage your partnerships for the       400 knightsbridge Parkway
                                                                                                                                                                                              balance.                               review of winning business plan          digital marketing and the latest tools   best results.                            lincolnshire, il 60069
                                   applications available: June 2009 (for 2010                                                                                                                                                       strategies.                              and appliance innovations.                                                        jbarnette@vancepublishing.com
                                   competition)                                                                                                                                               Smart Business Special report:                                                                                           Smart Business Special report:           847-415-8005
                                   applications due: September 1, 2009                                                                                                                        anti-aging trends, Products and        Smart Business Special report:           Smart Business Special report:           Holiday Profits Planner
                                                                                                                                                                                              services                               the news in nail Care                    the Future of Hair Color                                                          PuBlIShINg DaTES: Published monthly

                                                                                                                                                                                                                                                                                                                                                                ClOSINg DaTES FOr aDVErTISINg MaTErIal: 25th of
                                   SalONS OF                                                                                                                                                                                                                                                                                                                    second month preceding date of issue for all advertising
                                                                                                                                                                                                                                                                                                                                                                not requiring composition of proofs for approval. (example:
                                   ThE YEar                                                                                                                                                                                                                                                                                                                     august 25 for october issue). 10th of month preceding date
                                   Published in June                                                                                                                                                                                                                                                                                                            of issue for inserts, printed and ready for binding. (example:
                                                                                                                                                                                                                                                                                                                                                                september 10 for october issue.)
                                   This competition
                                   is open to salons                                                                                                                                                                                                                                                                                                            SalON TODaY 2009 DISPlaY aDVErTISINg raTES: number
                                   that have opened                                                                                                                                                                                                                                                                                                             of insertions used within 12 months of first insertion determines
                                   or remodeled in                                                                                                                                                                                                                                                                                                              frequency. all rates are gross and include four-color and


                                                                                                                          salons
                                                                                                                                                                                                                                                                                                                                                                bleed. For additional rates, contact your regional sales
                                   the past year. A                                                                                                                                                                                                                                                                                                             manager.
                                                                                            of
                                   panel of judges,
                                   including architects
                                   and other décor
                                                                      the
                                                                       20 Spectacular Spaces
                                                                                                                                                    year                                                                                                                                                                                                        Size                  1X           3X            6X          12X

                                   experts, help choose
                                   the winning entries.                                                  WWW.SALONTODAY.COM
                                                                                                         A MODERN SALON PUBLICATION
                                                                                                                                                    Juut SalonSpa
                                                                                                                                                    Grand-Prize Winner
                                                                                                                                                    Edina, Minnesota

                                                                                                                                                                                              SEPTEMBER OCTOBER                                                               NOVEMBER DECEMBER                                                                 Full Page
                                                                                                                                                                                                                                                                                                                                                                1/2 Page
                                                                                                                                                                                                                                                                                                                                                                                  $4,455
                                                                                                                                                                                                                                                                                                                                                                                  $2,810
                                                                                                                                                                                                                                                                                                                                                                                               $4,245
                                                                                                                                                                                                                                                                                                                                                                                               $2,625
                                                                                                                                                                                                                                                                                                                                                                                                             $4,135
                                                                                                                                                                                                                                                                                                                                                                                                             $2,440
                                                                                                                                                                                                                                                                                                                                                                                                                          $3,920
                                                                                                                                                                                                                                                                                                                                                                                                                          $1,985

                                   The grand prize                                 ST-Cover0608.indd 1                                                                   5/8/08 10:21:07 AM   Beauty School advisor                  Pr, Promotion & Branding                 Where to grow Next?                      “The Best (and Toughest)                 1/3 Page          $1,860       $1,725        $1,590       $1,310
                                                                                                                                                                                              working with schools and advanced      strategies for every level of business   emerging products, services and          Decisions I Ever Made”
                                   winner is featured on the cover of the June issue of                                                                                                       academies.                             success.                                 categories.                                                                       1/4 Page          $1,405       $1,312        $1,220         $992
                                                                                                                                                                                                                                                                                                                       industry leaders tell all.
                                   SALON TODAY. An additional four runners up and
                                                                                                                                                                                                                                                                                                                                                                SPECIal COlOr raTES: Please contact your regional sales
                                   15 “Salons of Distinction” are featured within the                                                                                                         Smart Business Special report:         Smart Business Special report:           Smart Business Special report:                                                    manager for matched-color rates.
                                   magazine.                                                                                                                                                  investing in Creativity                diversion Update                         state of the industry
                                                                                                                                                                                                                                                                                                                                                                STaNDarD INSErTS: ask your regional sales manager for
                                   applications available: November 2008
                                                                                                                                                                                                                                                                                                                                                                rates and material requirements.
                                   applications due: February 1, 2009


                                       Contact Joyce alverio at jalverio@vancepublishing.com
                                       for Salon TodaY 200 and Salons of the Year applications
                                       or download at www.salontoday.com



                                   0                                                                                                                                                                                                                                                                                                                                                                                         
                                                                                                                                                                                                                                                                                                                           renew 2009

                              the total spa                                                                                                                                                                                                                                                                                editorial Calendar
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      renew                                                                                                                                                                                                                                                                                                                                                MaTerialS &




                                                                                                                                                                                                                                                                                                                                                                                                                                   renew PROFESSIONAL
                                                                                                                                                                                                                                                                                                                                    JANUARY/                                             MARCH/                                                                               THE COMPLETE SPA AND WELLNESS EXPERIENCE                                                                                                                                                                                                                                                                                                     inSTrUCTionS

                              and wellness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              MARCH/APRIL 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              $10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           For complete specifications, material requirements

                                                                                                                                                                                                                                                                                                                                    FEBRUARY                                             APRIL




                                                                                                                                                                                                                                                                                                                                                                                                                                     MARCH/APRIL 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and Publisher’s Protection Clause, please see
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           enclosed modern salon media specifications
                                                                                                                                                                                                                                                                                                                                    Theme: living the spa lifestyle                      Theme: Clients for life                                                                                                                                                                                                                                                                                                                                                                                                           sheet. To request a PdF of the specifications sheet,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           please e-mail Sales assistant Sherry delVecchio at
                                                                                                                                                                                                                                                                                                                                                                                         editorial focus: Children in the spa;




                              experience
                                                                                                                                                                                                                                                                                                                                    editorial focus: Best wellness tips and                                                                                                                                                                                                                                                                                                                                                                                                                                                sdelvecchio@vancepublishing.com.
                                                                                                                                                                                                                                                                                                                                    practices; serving food and drinks in                treatment protocols for men, elderly
                                                                                                                                                                                                                                                                                                                                    the spa                                              clients, teens
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           MaIlINg INSTruCTIONS: send all contracts,
                                                                                                                                                                                                                                                                                                                                    Product focus: naturals and organics                 Product focus: spring make-up, nails                                                                                                                                                                                                                                                                                                                                                                                              insertion orders, production material and
                                                                                                                                                                                                                                                                                                                                                                                         Special Show distribution: america’s                                                                                                                                                                                                                                                                                                                                                                                              correspondence to:
                                                                                                                                                                                                                                                                                                                                    Special Show distribution: isse, long
                                                                                                                                                                                                                                                                                                                                                                                         Beauty show, Chicago                                                                                                                                                                                                                                                                                                                                                                                                              Jenny Barnette, Production Coordinator, renew
                                                                                                                                                                                                                                                                                                                                    Beach; spa/medical & resort expo,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           400 knightsbridge Parkway




                                  renew
                                                                                                                                                                                                                                                                                                                                    los angeles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           lincolnshire, il 60069
                                                                                                                                the reason renew is the most-
renew PROFESSIONAL




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           jbarnette@vancepublishing.com
                                                                                                                                requested, best-read spa magazine                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         make-up training                                                                                                                                                 847-415-8005




                                                                                                                                                                                                                                                                                                                                                                                                                                     WWW.RENEWPROFESSIONAL.COM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          partnership perks
                                      THE COMPLETE SPA AND WELLNESS EXPERIENCE                                                  is simple: our content. renew serves                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      branding your spa                                                                                                                                                rENEW 2009 DISPlaY aDVErTISINg raTES
  JANUARY/FEBRUARY 2008




                                      JANUARY/FEBRUARY 2008



                                                                                                                                spa owners/managers and skin
                                      $10.00
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          anti-aging ingredients
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          five senses facial                                                                                                                                               Size               1X        3X        6X       12X
                                                                                                                                care professionals in a way no other                                                                                                                                                                                                                                                                                                                                     WWW.RENEWPROFESSIONAL.COM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         A MODERN SALON PUBLICATION                                                                                                                                                                                                                                                                                        Full page      $2,940    $2,825    $2,770    $2,650
                                                                                                                                magazine does, keeping readers                                                                                                                                                                                                                                                                                                   R-Cover0308FINAL.indd 1                                                                                                                                                                                                                                                                               2/28/08 10:20:51 AM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           1/2 page       $1,910    $1,875    $1,760    $1,720
                                                                                                                                up-to-date on the latest products,                                                                                                                                                                                                                                                                                                  the green spa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           1/3 page       $1,175    $1,150    $1,085    $1,060
                                                                                                                                treatment techniques and trends
                                                                                                                                                                                                                                                                                                                                    MAY/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           1/4 page         $940      $920      $865      $845
                                                                                                                                to help them deliver the complete                                                                                                                                                                                                                        JULY/                                                                                                                                                                                                                                                     the green spa
                                                                                                                                                                                                                                                                                                                                    JUNE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           all rates are gross and include four-color and
                                                                                                                                wellness experience.
                                                                                                                                                                                                                                                                                                                                                                                         AUGUST                                                                                                                                                                                                                                                                                                                                                                                                                            bleed. For additional rates, contact your renew
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   by Rosanne Ullman




                                                                                     the green spa
                                                                                                                                WhY aDVErTISE IN rENEW?                                                                                                                                                                             Theme: Ultimate Body treatments                      Theme: spa spaces
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  i     t’s already becoming cliche to quote Kermit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       the Frog, with businesses and families alike
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           sales manager.
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       discovering that, despite their best intentions,
                                                                                     vitamins and minerals
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       “it’s not easy being green.” Today’s ambitious


                                                                                                                                Beautifully designed, renew is the only                                                                                                                                                             editorial focus: Body wraps, cellulite
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       pursuit of spending each day sustaining, rather
                                                                                     winter warm-ups
                                                                                                                                                                                                                                                                                                                                                                                         editorial focus: Health, dental,                                                                                                                                                                                                                                                                              than steadily destroying, all things natural—

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           renew sales manager for matched-color rates.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       not just planet Earth itself, but animals and, of
                                                                                     aromatherapy facial
                                                                                                                                                                                                                                                                                                                                    treatments, detoxifying services and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       course, our own human bodies—is a challenge


                                                                                     what goes into organic                     publication that produces step-by-step                                                                                                                                                                                                                   medical and resort spas; décor 101                                                                                                                                                                                                                                                                            to say the least. >


                                                                                                                                                                                                                                                                                                                                    regional treatments
                                                                                                                                education and the only one written with all                                                                                                                                                                                                              Product focus: anti-aging                                                                                                                                                                                                                                                                                                                                                                                                         STaNDarD INSErTS: ask your renew sales
                                                        WWW.RENEWPROFESSIONAL.COM
                                                        A MODERN SALON PUBLICATION
                                                                                                                                skin care decision makers in mind.                                                                                                                                                                  Product focus: Body products                                                                                                      36          renewprofessional.com         jan/feb 2008                                                                                                                                                                                                                     jan/feb 2008       renewprofessional.com       37



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           manager for rates and material requirements.
                                                                                                                                                                                                                                                                                                                                                                                         Special Show distribution: CosmoProf,
                              R-Cover0108final.indd 1                                                      1/8/08 10:37:40 AM
                                                                                                                                                                                                                                                                                                                                    Special Show distribution: iBs, new                  las Vegas; Premiere, orlando; Face &
                              ThE rENEW auDIENCE                                                                                                                                                                                                                                                                                    york; ieCsC, las Vegas                               Body, san Francisco
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       in the room
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           PuBlIShINg aND ClOSINg DaTES:
                              Subscribers: 20,000 spa owners/managers and professionals (49% spa owners, managers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             smart
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         age professional                                                                  therapist: Denise Lynn,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Esthetician

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  spa: Robert Jeffrey Hair and Skin
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Published bimonthly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Care Studio in Chicago, Illinois


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           treatment
                              and directors; 42% esthetician; 9% clinical/medical spa)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           products: Dermalogica

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           snapshot: Addresses the signs of aging,




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ClOSINg DaTES FOr aDVErTISINg MaTErIal:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               head off premature aging and sun                                                      premature-aging, and the signs of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     photo-aging and sun-damage.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               damage with this powerful treatment

                              readership: 62,000 (based on reported 3.1 readers per copy)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  contraindications: If the client is using an intensive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               by Melissa Segars Hill                                                                exfoliating product, he/she
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     must discontinue at least two



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           20th of second month preceding date of issue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     weeks before undergoing this
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     t the end of 2006, Robert LaMorte, co-owner of                                  treatment. Clients who have
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     taken Accutane within the past




                              request: renew has surpassed 95% direct request circulation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     three Chicago-area locations of Robert Jeffrey Hair
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     and Skin Care Studio, approached two long-time                                  six months should not receive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     any exfoliating treatments. Do



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           for all advertising not requiring composition of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               employees about opening a fourth, in the trendy Lincoln
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     not perform exfoliation on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Park neighborhood in Chicago. Jodi Paul, employee of                                  sunburned or irritated skin, or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               LaMorte since graduating cosmetology school 20 years                                  on skin that has been waxed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ago, and Jeanette Kemble, a client turned employee since                              within the past 24 hours.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               1997, jumped at the opportunity to co-own their own                                   Practitioners should perform a



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           proofs for approval. (example: may 20 for July/
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               location. A year later, in December 2007, they opened and                             patch test to ensure skin will not
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               began welcoming in a diverse group of clients that range                              become overly-sensitized.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               from college students in their late teens and early 20s to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            duration: 75 minutes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               professionals in their late 40s and 50s. To mimic the feel




                              rENEW lEaDS & rESulTS!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               of the neighborhood, the duo designed an airy, light and


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           august issue).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                price: $100-$123
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               welcoming space. “We wanted to keep our finishes upscale,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               similar to the high-end luxury condos that were being                 recommended A personal regimen wil be
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               built above us,” says Kemble. So they went straight to the               home care: recommended based on Face
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               source, using the condo contractor’s granite provider and                           Mapping performed by a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               cabinetmaker for the countertops and cabinets in both the                           professional skin therapist.




                              more than 80% of renew subscribers say they are very likely to purchase products advertised
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               salon and skin care sections.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  As first-time owners, Paul says their biggest challenge so    Signs were also posted on mirrors in the salon, touting the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               far has been introducing skin care to people who normally        availability of skin care and waxing. “A lot of people who
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               don’t use it. “We’re trying to get people on a regular system    come in for hair don’t know we do both, so we’re trying to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               of facials and upgrading their skin care so they’re not buying   promote within the existing clientele,” says Kemble.



                              or featured in renew (source: 2008 spa Proview survey). and an online lead generation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               it from a pharmacy,” she says. With the economy slumping,          Their use of Dermalogica is a selling point, too. “It’s a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Kemble says it has been even more of a challenge. “People        clean line that works well for a broad range of people,” says
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               view getting a facial as a luxury item, and they tend to         Kemble. “It’s also simple; a client could buy two or three




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           aDVErTISINg CONTaCTS:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               spend more money on hair first.”                                 things and be set for beginning a facial regime.” The facial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  To counteract the challenges, Paul and Kemble have            treatments are also customizable for the diverse clientele.



                              service delivers the best prospects directly to your company.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Photo shoot coordinator: Molly Noonan                                                                                                                                                   introduced special promotions. The latest was designed to        “Definitely the most popular treatment is the custom facial,”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Photography: Akin Girav                                                                                                                                                                 bring hair clients in for skin care, offering them a 20-minute   says Paul. “There are a variety of facials and a variety of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Hair: Jeanette Kemble                                                                                                                                                                   special eye treatment for $25, instead of the regular $40.       ways to customize them.”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Make-up: Noel Martin


                                                                                                                                                                                                                                                                                                                                                                                                                                                                       44          renewprofessional.com           sept/oct 2008                                                                                                                                                                                                                   sept/oct 2008        renewprofessional.com         45
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Katharine Cook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sales Manager
                              hOW-TO CarD BONuS
                              Full page advertisers who schedule 6x or 12x contracts                                                                                                                                                                                                                                                SEPTEMBER/                                           NOVEMBER/                                                                     role models

                                                                                                                                                                                                                                                                                                                                                                                                                                                                               international
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             spas that charged an arm and a leg, or local Chinese
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           400 knightsbridge Pkwy.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           lincolnshire, il 60069

                                                                                                                                                                                                                                                                                                                                    OCTOBER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             massage parlors that paid no attention to hygiene, let




                                                                                                                                                                                                                                                                                                                                                                                         DECEMBER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             alone the overall spa experience. I decided to create a cozy



                              also earn free placement in renew’s innovative How-to                                                                                                                                                                                                                                                                                                                                                                                    wonder
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             space where friends can hang out and enjoy affordable,


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Phone: 847-634-7869
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             high-quality spa treatments.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Q. How has the industry changed since you
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Intrigued by the fledgling spa industry in                                 started?


                              series of removable, collectible service cards. each card                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Fax: 847-634-4342
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   China, Fiona L. Gan, CFA, left her successful                          A. There are certainly more spas than before and people

                                                                                                                                                                             w
                                                                                                                                                                        reneto                                       renew
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   investment career behind and founded
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   APSARA Spa, the first Cambodian-styled
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             have a better understanding of the concept of a spa due
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             to growing affluence and frequent traveling. However,

                                                                                                                                                                          w-
                                                                                                                                                                         ho                                                          how-to                                                                                                                                                                                                                                        day spa in Greater China.                                                 there is still a lot of room for growth in both the talent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                inside ingredients
                                                                                                                                                                                                                   compan                           : Re
                              highlights an advertiser’s new service, with step-by-step                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    kcook@vancepublishing.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             pool and spa concept development.
                                                                                                                                                                                                                               y: Derma
                                                                                                                                                                                                                                           logica/800 vitalizing Eye                                                                                                                                                                                                                                                           by Alicia Marantz Liotta


                                                                                  renew
                                                                                                                                                                                                                  target

                                                                                                                                                                                                                                                                                                                                    Theme: Ultimate spa Business                                                                                                                                                                                                                                                                ilike’s rose petal
                                                                                                                                                                                                                            results:                                         Rescue
                                                                                                                                                                                                                                        This firmi -831-5150/ww
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Q. What’s one thing you’ve done that has


                                                                                                                                                                                                                                                                                                                                                                                         Theme: 2010 trend Forecast
                                                                                                                                                                                                                 re-ener                                                 w.derm                                                                                                                                                                                                    Q. How did you get your start in the industry?                            helped increase your business?
                                                                                                                                                                                                                           gize                     ng botanic
                                                                                                                                                                                                                rested app s the sensitive
                                                                                                                                               how-to
                                                                                                                                                                                                                                                                                 alogica.co
                                                                                                                                                                                                                                                   eye are
                                                                                                                                                                                                                                                                al and vita                  m                     renew                                                                                                                                                           A. When I moved to Shanghai, I was disappointed that I                 A. Treat all guests as your personal friends and offer them
                                                                                                                                                                                                                              earance.                      a for a fres min treatme                                     how
                              summary, product details and logo. readers love this
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      couldn’t find any spas that offered top-notch services                   your best service.
                                                                                                                                                                                                               service
                                                                                                                                                                                                                           summa                                         h feeling        nt                       com  pany: Mu     -to        :                                                                                                                                     and met international hygiene standards at a reasonable
                                                                                                                                                                                                               1. Comp
                                                                                                                                                                                                                          lete De
                                                                                                                                                                                                                                       ry:                                          and aler
                                                                                                                                                                                                                                                                                             t,                   target
                                                                                                                                                                                                                                                                                                                           res
                                                                                                                                                                                                                                                                                                                                   rad/800-2 IP5 Illuminat
                                                                                                                                                                                                                                                                                                                                               42-1103/w            ing Pee
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      price. All that was available were either five-star hotel            Q. What is the most difficult part of your job?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  gel mask
                                                                                                                                                                                                                                                                                                                                    editorial focus: Hiring Pr pros; writing
                                                                                                                                                                                                                                    rmalogica                                                                    service ults: Brighten                                       l                                                                                                                                                                           A. Recruiting and training a team of spa professionals,


                                                                                                                                                                                                                                                                                                                                                                                         editorial focus: state of the industry;
                                                                                                                                                                                                                 contraindi                                                                                                                                ww.murad

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sherry delvecchio
                                                                                                                                                                                                                               cations.           Face Ma                                                                  summa                and rap                 .com                                                                                                                                                                                 given the lack of qualified and properly trained spa
                                                                                                                                                                                                             2. Using                                      pping, che                                                                                   idly res                                                                                                                           Fiona L. Gan, CFA


                              exclusive education extra and advertisers love the results!
                                                                                                                                                                                                                         Preclea                                        ck for any                              1. Cleans            ry:                         urface skin                                                                                                                                                                                 talents in China.
                                                                                                                                                                                                                                                                                                                           e                                                                                                                                                               APSARA Spa
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    a look at what goes into organic
                                                                                                                                                                                                                remove             nse or Soo
                                                                                                                                                                                                                           all traces            thing Ma                                                      2. Apply with Essential-C                                      .                                                                                                            Shanghai, China
                                                                                                                                                                                                                                                                                                                          Prepping               Cleanser                                                                                                                                                                                                 Q. What is an average day like for you?


                                                                                                                                                                                                                                                                                                                                    a business plan; picking the right
                                                                                                                                                                                                            3. Blend                                       ke-
                                                                                                                                                                                                                        one-quarte of all cosmetics up Remover, gen
                                                                                                                                                                                                                                                                                                                                                                                         trend preview
                                                                                                                                                                                                                                                                                                                                    Solution                under ste

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sales assistant
                                                                                                                                                                                                                                                                                                                  décolle                      on a gau
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   vocation: founder and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          A. I’ll normally start the day at the APSARA corporate office
                                                                                                                                                                                                               water, cre              r teaspo           .                        tly                                    té.                                          am, ana                                                                                                                               director                                                                                                                            vitamin C
                                                                                                                                                                                                                                                                                                              3. Dispen                                  ze pad
                                                                                                                                                                                                                                                                                                                                                                 over face lyze skin.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             going through e-mails and holding internal meetings.                                One of the most widely used skin care ingredients, vitamin
                                                                                                                                                                                                                            ating a               on Daily                                                               se ½-oz                                                                                                                                                                         age: 31                                             In the afternoon, I meet with the design team or the
                                                                                                                                                                                                              then rem               smooth                 Microfo                                             décolle            IP5 into                                 , neck and                                                                                                                                                                                                                                                           C is essential for synthesis of collagen and is an antioxidant
                                                                                                                                                                                                                          ove wit               paste. Ma            lian                                                                                                                                                                                                                                                                                                                                                                        that can help reduce skin damage caused by free radicals.
                                                                                                                                                                                                                                                           ssage ligh t with warm                                                            dosage                                                                                                                                        years in industry: 3                                              renovation manager regarding our upcoming Pudong
                                                                                                                                                                                                                                                                                                                         té. Leave

                                                                                                                                                                                                                                                                                                                                    products; developing the perfect
                                                                                                                                                                                                          4. Apply                  h                                                                                                                 cup;
                                                                                                                                                                                                                      02 Uptak damp sponge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Vitamin C can help reduce wrinkles, improve skin
                                                                                                                                                                                                                                                                                                               towel.              on 5 to
                                                                                                                                                                                                                                                                                                                                             10 minute apply to face,
                                                                                                                                                                                                                                                                      tly around                                                                                                                                                                                                                background: Gan was born in Hong Kong, raised in             flagship. If there is still time left at the end of the day, I’ll


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Phone: 623-536-6630
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 texture and rejuvenate the skin, says Szilvia
                                                                                                                                                                                                            pressure-p           e Serum               s or                                                                                                                neck and
                                                                                                                                                                                                                                             to eye are cotton.                    eyes,                    4. Perform                                  s; remove                                                                                                                                           Singapore and holds a degree from the            swing by our existing APSARA in Puxi.                                               Hickman of ilike Organic Skin Care.



                                                                                                                                                                                                                                                                                                                                                                                         Product focus: skin care for every age
                                                                                                                                                                                                                          oint ma                                                                                                                                    with war                                                                                                                               Massachusetts Institute of Technology
                                                                                                                                                                                                         5. Cover                                                                                          5. Condu light extraction


                              E-NEWSlETTEr
                                                                                                                                                                                                                                    ssage or             a, enhanc                                                                                                              m                                                                                                                           specializing in environmental policies
                                                                                                                                                                                                                     eyes wit                   lymphatic           ed with                                                                                                                                                                                                                                                                               Q. Who are your mentors?


                                                                                                                                                                                                                                                                                                                                    protocols
                                                                                                                                                                                                        6. Add                  h damp                                                                                 ct Murad            s; foll
                                                                                                                                                                                                                                                                                                                                  Anti-Aging ow with Essent
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            and engineering science.
                                                                                                                                                                                                                 warm                     gauze pad         drainag                                           Soothin                                                                                                                                                                                                                                     A. My parents are my mentors. They have inspired me to
                                                                                                                                                                                                                                                                     e.                                                                                                                                                                                                                                                                                                                                          vitamin B2

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Fax: 623-327-1992
                                                                                                                                                                                                           Colloidal water to three                                                                                    g Massa
                                                                                                                                                                                                                                                                                                                                ge Cream Acupressure Ma
                                                                                                                                                                                                                                                                                                                                                                   ial-C Ton                                                                                                               favorite product: Our signature Cambodian Coconut
                                                                                                                                                                                                                                                      s.                                                  6. Place                                                            er.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             follow my dreams and never give up.                 Water-soluble B2, commonly known as riboflavin,



                                                                                                                                                                                                                                                                                                                                                                                         and stage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Scrub
                                                                                                                                                                                                                       Oatmeal                scoops                                                                Eye Lift
                                                                                                                                                                                                                                                                                                                              Concentr . Remove with              ssage usin                                                                                                                                                                                                                                                    is vital for normal reproduction, growth, repair and
                                                                                                                                                                                                          spatula,                                     of soothin
                                                                                                                                                                                                                    allow to forming a soft                                                                 lower eye                                        Essential-C g
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     favorite spa service: Unique Cambodian Spa Ritual                    Q. What is your clientele like?                             development of body tissues including the skin, hair
                                                                                                                                                                                                                                                                   g Clinical                                                            ate on
                                                                                                                                                                                                      7. Remove                                      masque.                                                             area and                                                                                                                                                                                                                                                                                     and nails. It’s essential for healthy skin, nails, and hair.



                              our monthly renew reports e-newsletter reaches more than
                                                                                                                                                                                                                               activate                                                                     Apply Co                              disposa                 Toner.                                                                                                       advice for new spa Love your work so you don’t have to             A. Eighty percent are expatriates and foreign travelers, 20 B2 helps prevent and treat a number of disorders
                                                                                                                                                                                                                                                                Spr                                                                orbital
                                                                                                                                                                                                                   gauzes, rem            on skin
                                                                                                                                                                                                                                                    for 10 min ead with                                                                     bone, pre ble eye pads und

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           sdelvecchio@vancepublishing.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  owners: work a single day in your life.



                                                                                                                                                                                                                                                                                                                                    Product focus: Fall make-up
                                                                                                                                                                                                      8. Pat Mu                  ove Oat                                                                               oling Rec                                                                                                                                                                                                                             percent are local guests. It took us about three to six such as acne, acne rosacea, dermatitis and eczema.
                                                                                                                                                                                                                 ltivitam                  meal resi             utes.                                     After 10               overy Ma             ss gently              er                                                                                                            i’m inspired by: The ancient Cambodian culture and               months after opening to cultivate a clientele.
                                                                                                                                                                                                        with stim          in Pow                    due with                                                         minutes,               sk over              into plac
                                                                                                                                                                                                                    ulating Ant er Firm around
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             wellness philosophies that date back
                                                                                                                                                                                                                                                                cool stea                                 Renewi                remove                face, nec             e.                                                                                                                                                                                                                                                  bioflavonoids


                                                                                                                                                                                                                                                                                                                                                                                         Special Show distribution: isPa,
                                                                                                                                                                                                                                                                                                                   ng Eye                 with war              k
                                                                                                                                                                                                                                                                          m towels.                                                                  m towel. and décolleté.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             to the Angkorian civilization in the 9th
                                                                                                                                                                                                     recom                       ioxidan                eyes. Mis                                      7. Finish            Cream.                                                                                                                                                                                                                        Q. Anything else you would like to share?                             Bioflavonoids are vitamin-like substances found in
                                                                                                                                                                                                             me

                              19,000 subscribers! Banner ads are $695. text ads with link are only $300.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             to 12th Century AD.
                                                                                                                                                                                                    treatm nded pricing                    t Hydram               t entire                                        with                                                                                                                                                                                                                                                                                                          plants. In plants, they fulfill many functions, including
                                                                                                                                                                                                                                                                                                                                                               Apply                                                                                                                                                                                      A. We are in the midst of preparing for the second APSARA
                                                                                                                                                                                                             ent dur                  strategy: ist.                        face                         Moisture Essential-C Eye                                                                                                                                                              i love my job It’s true satisfaction to see guests
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Spa in Shanghai. This Pudong flagship is a three-story
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                producing pigmentation in flowers and protecting
                                                                                                                                                                                                                        ation:                     $50                                                recom          SPF 15               Cream                                                                                                                                                     because: relaxed and serene after the                                                                                       from attacks by microbes and insects. In humans,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              honey


                                                                                                                                                                                                                                                                                                                                    Special Show distribution: ieCsC,
                                                                                                                                                                                                                                  20 minute                                                                   me              and Soo              SPF 15,                                                                                                                                                   pampering treatment at APSARA.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             facility and has a 200-square meter terrace where guests           there is evidence of their ability to modify the body’s
                                                                                                                                                                                                                                                                                                                                      thing Skin            Essential-C

                                                                                                                                                                                                                                                                                                                                                                                         las Vegas
                                                                                                                                                                                                                                               s                                                     treatm nded pricing                                                                                                                                                                                                                                     can relax and enjoy the beautiful river view after their           reaction to allergens, viruses and carcinogens. They                                                                                          Honey contains vitamins (especial-

                                                                                                                                                                                                                                                                                                              ent dur               strategy:      and Lip                Day                                                                                                                                                                                treatment and enjoy light spa cuisine. N
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                show anti-allergic, anti-inflammatory, anti-microbial                                                                                          ly B2 and E), minerals and amino
                                                                                                                                                                                                                                                                                                                                                            Care.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Scot Stevens
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                and anti-cancer activity.                                                                                                                     acids. “It’s a wonderful beauty aid
                                                                                                                                                                                                                                                                                                                        ation:
                                                                                                                                                                                                                                                                                                                                 70 minute $175                                                                                                                                                                                                                                                                                                                                                                                                                               that nourishes the skin and hair,”
                                                                                                                                                                                                                                                                                                                                            s                                                                                                                                                                                                                                                                                                                                                                                                                                 says Hickman. Researchers have



                                                                                                                                                                                                                                                                                                                                    orlando; spa/medical & resort expo,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                trace minerals                                                                                                                                discovered that honey contains

                                                                                                                                                                             w
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       34          renewprofessional.com           sept/oct 2008


                                                                                                                                                                        reneto
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Active ingredients in the ilike organic products are                                                                                          as many antioxidants—which
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                grown in Hungary. The country lies in the Carpathian                                                                                          combat free radicals—as spinach,




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Group Publisher
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Basin, which used to be an ancient seabed, making its                                                                                         oranges or strawberries.

                                                                                                                                                                          w-
                                                                                                                                                                         ho
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                soil extremely rich in minerals and trace elements,




                                    EDITOrIal CONTaCT:                                                                                                                                                                                                                                                                              new york
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                says Hickman. “This soil provides a great amount of

                                                                                                                                                                                              renew                                                                                                                                                                                                                                                               rolemodels0908.indd 34                                                                                                                                        mineral and trace elements to fruits, vegetables and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             8/21/08 11:36:02 AM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                herbs that are used in the products.”
                                                                                                                                                                                                              how         -to: Manic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           847-634-4354
                                                                                                                                                                                                compan
                                                                                                                                                                                                           y:
                                                                                                                                                                                               Industries GiGi (a division                   ure Par
                                                                                                                                                                                                                                                          affin Tre
                                                                                                                                                                                                           )/800-6                   of Americ


                                    Melissa Hill, editor
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FUtUre SUCCeSS
                                                                    FirstChair is a set of tools to help new and
                                                                    future professionals enjoy a successful
                                                                    start to a beautiful career. make a great
                                                                    first impression—sponsor FirstChair and
                                                                    FirstChair.com in 2009 and connect with
                                                                    graduating cosmetologists at more than
                                                                    700 beauty schools!

                                                                    WhaT:
                                                                    FirstChair is in its fourth year as the exclusive career starter
                                                                    resource for beauty professionals. the program includes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     SPonSorSHiP
                                                                    a publication, an interactive website and e-newsletters
                                                                    for both new professionals and cosmetology educators.               First Chair School
                                                                                                                                                    of the Year
                                                                                                                                                                                                                                                                                            >According to a graduate
                                                                                                                                                                                                                                                                                            “Poway Academy offered me many different opportunities to
                                                                                                                                                                                                                                                                                            help me become a better student. I first joined the Design
                                                                                                                                                                                                                                                                                            Team, which allowed me to go around the San Diego area



                                                                                                                                        Awards
                                                                                                                                                                                                                                                                                            and volunteer for fashion shows, high schools and services




                                                                                                                                                    2008
                                                                                                                                                                                                                                                                                            for the less fortunate. I continued my training by trying out




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     oPPorTUniTieS
                                                                                                                                                                                                                                                                                            for the Master Artistic Team. This consisted of five members
                                                                                                                                                                                                                                                                                            that receive extensive training with the re-
                                                                                                                                                                                                                                                                                            nowned artistic director of Poway Academy,




                                                                                                                                       t
                                                                                                                                                                                                                                                                                            Diego Raviglione. I was so lucky to be selected
                                                                                                                                                                                                                                                                                            as one of the members. I was able to learn




                                                                    WhO:
                                                                                                                                          his was our first time conducting the                                                                                                              defined hair cutting techniques, hair coloring
                                                                                                                                          School of the Year awards, and we’re so                                                                                                           techniques and participate in creating a trend
                                                                                                                                          excited about how many great entries                                                                                                              collection and photo shoot. This team was a
                                                                                                                                          we received! It was very difficult for the                                                                                                         great stepping stone toward my success.”
                                                                                                                                          judges to come to a decision, but these                                                                                                                                                —Felicia Taite
                                                                                                                                        three schools go above and beyond in
                                                                                                                                        giving their students extra opportunities                                                                                                           >What sets them apart




                                                                    Print editions of FirstChair are distributed to qualified
                                                                                                                                        to make contacts in the industry and in                                                                                                             Innovative curriculum. They are the only school
                                                                                                                                        the community, advanced and innovative                                                                                                              in the San Diego area and one of only six schools
                                                                                                                                        curriculums, job placement guidance                                                                                                                 in the United States to offer the Sassoon Academy
                                                                                                                                        and business and marketing skills—all                                                                                                               School Connection Program. They also incorporate
                                                                                                                                        this in addition to ably preparing them to                                                                                                          Milady’s Business Fundamentals Program, which
                                                                                                                                        pass their state boards. It all adds up to                                                                                                          addresses accountability, retail, sales tracking, goal




                                                                    beauty schools who request bulk copies to give to
                                                                                                                                        students that are ready to succeed and                                                                                                              setting and marketing. Their make-up curriculum is
                                                                                                                                        thrive in the industry.                                                                                                                             from the Make-Up Designory (MUD). They are the only




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     gold Package: $0,000 net
                                                                                                                                           We shot our cover and the images here                                                                                                            educational institution outside of New York and Los            Rivera, Salakar and Nguyen
                                                                                                                                        at our winning school, Poway Academy of                                                                                                             Angeles to offer an advanced certification professional         (who’s also a Master Artistic
                                                                                                                                        Hair Design, in Poway, California. Four                                                                                                             make-up program at this level and are the only MUD affiliate    Team member) served as
                                                                                                                                                                                                                                                                                                                                                           models for the shoot. Godoy,
                                                                                                                                        of their Master Artistic Team members                                                                                                               in the nation.

                                                                                                                                                                                                                                            WINNER
                                                                    graduating students (50,000 copies per issue). Copies
                                                                                                                                                                                                                                                                                                                                                           Skipper and McPhail each
                                                                                                                                        took part in the shoot (one as a model,                                                                                                             Staff. Artistic Director, Diego Raviglione, is the former      carefully designed the styles
                                                                                                                                        three others as stylists), creating three                                                                                                           Graham Webb corporate artistic trainer with numerous           and colors for their models,
                                                                                                                                        distinct looks for us under the guidance        From left: Poway students Santiago Godoy, Valerie Rivera, Keith Skipper, Melissa Salakar,
                                                                                                                                                                                                                                                                                            editorial, platform and runway experiences during his career. completing their prep work



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     includes:
                                                                                                                                                                                        Victoria Nguyen and Lauren McPhail.                                                                                                                                before the shoot. To see
                                                                                                                                        of their artistic director, Diego Raviglione.                                                                                                       He joined the school staff to help students explore their
                                                                                                                                                                                                                                                                                                                                                           the the stylists’ finishing the
                                                                                                                                        Student make-up artists at the school,                                                                                                              artistic side, learn advanced techniques and gain inspiration




                                                                                                                                                                                                                                                                                                                                        Tools for
                                                                                                                                        who are enrolled in the Make-Up Designory affiliated                      Poway Academy of Hair Design                                               to go beyond just preparing to pass the state exam. He leads
                                                                                                                                                                                                                                                                                                                                                           work and read their take on
                                                                                                                                                                                                                                                                                                                                                           the looks they created, go to
                                                                                                                                        program, completed make-up for the models. The great work Location: Poway, California




                                                                    are also delivered to all aaCs schools and as a benefit
                                                                                                                                                                                                                                                                                            the Master Artistic Team in working on semi-annual trend       firstchair.com.
                                                                                                                                        they’ve done is definitely a testament to their school and a           Owner: Lynelle Lynch                                                          collections, fashion shows and local designer advertising




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • 2 pages print advertising
                                                                                                                                        preview of the up-and-coming talent in the industry!                  Website: www.sandiegobeautyacademy.com                                        campaigns and editorial shoots.                                the field. The partnership allows students to learn from the




                                                                                                                                                                                                                                                                                                                          Success
                                                                                                                                                                                                              Years in business: 16                                                         Job placement. The Career Services Department offers a         best, while creating the opportunity for partner salons and
                                                                                                                                        To see more pictures from the photo shoot and to hear what the        Number of students: 220                                                       detailed program that encompasses helping students select      spas to mentor and mold potential future employees.
                                                                                                                                        students have to say about their school, go to firstchair.com.                                                                                       a salon or spa, interviewing skills, developing a resume and
                                                                                                                                                                                                                 >According to a local salon owner




                                                                    to more than 600 schools who have subscribed to
                                                                                                                                                                                                                                                                                            holding career-oriented classes that foster and encourage
                                                                                                                                                                                                                                                                                                                                                                    What the judges say

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • 1 First Products product insertion in print edition
                                                                                                                                                                                                                 “The [extern] program that Poway Academy has                               professional relationships with the salon industry through
                                                                                                                                                                                                                 implemented has been very well organized. The placement                    the school’s Advisory Committees. Based on the school’s pro-      “The Sassoon Connection Program is a real bonus for
                                                                                                                                        The judges:                                                              of the students is a ‘speed meeting’ opportunity where a
                                                                                                                                                                                                                 select group of salon owners conduct brief interviews and
                                                                                                                                                                                                                                                                                            fessional relationships within the industry, the academy has
                                                                                                                                                                                                                                                                                            an extensive lead/referral base for students to access upon
                                                                                                                                                                                                                                                                                                                                                                students.”—L.S.

                                                                                                                                                                                                                 the students have a chance to show what they are made                                                                                        “This is an amazing school. They deserve recognition for
                                                                                                                                        Mary Atherton, editor in chief, MODERN SALON                                                                                                        graduation. They also offer lifetime placement to graduates.
                                                                                                                                                                                                                 of. Afterwards, students are carefully matched to their                                                                                        their ‘extern program,’ and their active participation in




                                                                    modern salon media’s Beautyschooladvisor.com lead
                                                                                                                                        Laurel Smoke, editor in chief, SALON TODAY                                                                                                          Real world experience in the salon. The academy’s extern-




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • Full-page FirstPartner company profile in print and online
                                                                                                                                                                                                                                                                                                                                                                the industry.” —M.A.
                                                                                                                                                                                                                 externship, which is a win/win. The student receives ‘real                 ship program gives studentsFrom training programs and mentors inside the salon to
                                                                                                                                                                                                                                                                                                                            a true taste of what working
                                                                                                                                        Melissa Segars Hill, editor, FIRST CHAIR                                 world’ salon experience and the salon gets to view their                   in a salon is like. The schooleducation at trade shows and from manufacturers to the actual
                                                                                                                                                                                                                                                                                                                            has partnered with carefully                                                                           By Stacey   Soble
                                                                                                                                        Lisa Doyle, assistant managing editor, SALON TODAY                       work ethics, people skills and hair knowledge.”                            evaluated salons and spas to allow nail, esthetician and cos- up every day, here’s a look at all of Photos: Akin Girav
                                                                                                                                                                                                                                                                                                                           combs and shears you pick
                                                                                                                                                                                                                                  —Gayle Fulbright, owner, Headlines for Hair,                                                                                                                                       Hair: Santiago Godoy,
                                                                                                                                        Elizabeth Yong, senior editor, MODERN SALON                                                                                                                                        the ways you in the salon or
                                                                                                                                                                                                                                                                                            metology students to get practical experience can continue to find what you need to succeed
                                                                                                                                                                                                                                                                                                                                                                                                          Lauren McPhail and Keith Skipper
                                                                                                                                                                                                                                                          Encinitas, California             spa setting under the supervision of licensed professionals in                    Make-up: Gabriela Balderrama, Molly Godfrey and Michelle Sain
                                                                                                                                                                                                                                                                                                                          —even once you’ve left your school days behind.



                                                                    generation and recruitment service.                                14   MODERN SALON’S FIRSTCHAIR SPRING 2008                                                      Learn more @ firstchair.com                                   Learn more @ firstchair.com                                                       MODERN SALON’S FIRSTCHAIR SPRING 2008         15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • website url and screen capture in FirstConnections
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • sponsorship of 2 FirstChair online poll, with logo
                                                                                                                                                                                                                                                                                                                                           hen Tara Voeller graduated from cosmetology         apprenticeship training program
                                                                                                                                                                                                                                                                                                                                           school a few years back, she was pleased to         After you pass your boards, a wide range of opportunities await
                                                                                                                                                                                                                                                                                                                                           find employment with a salon that offered           you, and only you can determine what’s best for you. But our
                                                                                                                                                                                                                                                                                                                                           an apprenticeship training program. “I was          panel agrees that a salon with a strong training program that
                                                                                                                                                                                                                                                                                                                                           supposed to be taking classes each week             combines structured classes with an on-the-floor apprentice-




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • sourcing in edit as appropriate (print)
                                                                                                                                                                                                                                                                                                                          and learning from observing and assisting on the floor—it            ship provides the strongest foundation for your career.




                                                                    WhEN:
                                                                                                                                                                                                                                                                                                                          seemed like a good opportunity.”                                       “If you look at the people who’ve achieved the greatest
                                                                                                                                                                                                                                                                                                                              But eight months into the job, Voeller had only two or           heights in our industry, they’ve developed and honed their
                                                                                                                                                                                                                                                                                                                          three formal classes and most of her time was spent sweeping         craft through an apprenticeship program,” says Peter Thomas,
                                                                                                                                                                                                                                                                                                                          and folding towels. “I felt like I was actually regressing from      owner of Peter Thomas Hair Design in Berkeley, California.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • sourcing in two articles in Firstskills section (online)
                                                                                                                                                                                                                                                                                                                          where I was when I left school.”
                                                                                                                                                                                                                                                                                                                              Although it was difficult, Voeller took a step back and start-   THE RIGHT FIT “Selecting the right program is such a monu-
                                                                                                                                                                                                                                                                                                                          ed over with training program at the Aveda Academy Denver            mentally important decision,” says Diego Raviglione, artistic




                                                                    the print edition is published twice a year, in spring
                                                                                                                                                                                                                                                                                                                          and Pure Talent Salon, owned by Kevin and Tiffany Kravklis and       director from the San Diego Beauty Academies. “You don’t want
                                                                                                                                                                                                                                                                                                                          Jim Pacifico in Denver, Colorado. The salon featured structured      to set yourself up as a floater, someone who drifts from one




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • Video sPot Upgrade! your company’s customized
                                                                                                                                                                                                                                                                                                                          classes two days a week and a training salon which offered the       salon to the next looking for the next best opportunity.”
                                                                                                                                                                                                                                                                                                                          apprentices the opportunity to hone their new skills on clients      > DECIDE wHAT yOu w     ANT. Before you graduate school, you
                                                                                                                                                                                                                                                                                                                          who paid a reduced price.                                              have to start thinking about what kind of hairdresser you




                                                                    and Fall editions (March 2009 and october 2009). it’s
                                                                                                                                                                                                                                                                                                                              “Everything was different—the education opened new doors           want to become, says Raviglione. “Do you want to work
                                                                                                                                                                                                                                                                                                                          and I felt confident and comfortable with what I was doing and         in one of the country’s top salons? Do you want a trendy




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       90-second “welcome to the industry” video message
                                                                                                                                                                                                                                                                                                                          quickly started building a clientele.”                                 and urban environment, or something more suburban and
                                                                                                                                                                                                                                                                                                                             As a full-time, successful stylist, Voeller’s story has a happy     upscale? Or, are you looking for a dependable paycheck
                                                                                                                                                                                                                                                                                                                          ending, but she’s the first to admit the experience set her back       from a flexible environment?” There’s no right answer—
                                                                                                                                                                                                                                                                                                                          a few years. By carefully identifying the right program, securing      just an answer that’s right for you.




                                                                    also available year-round in digital editions posted on
                                                                                                                                                                                                                                                                                                                          a position and taking advantage of other internal resources,         > GETTHE TOTAL PICTuRE. When candidates interview with




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       embedded in digital edition of print magazine and
                                                                                                                                                                                                                                                                                                                          you can get your career on track from day one.                         Jón Snetman at the Jón Alan Salons in Nashville, Tennessee,



                                                                                                                                                                                                                                                                                                                        18   MODERN SALON’S FIRSTCHAIR SPRING 2008                                                  Learn more @ firstchair.com                             Learn more @ firstchair.com                                 MODERN SALON’S FIRSTCHAIR SPRING 2008   19



                                                                    all modern salon media websites and distributed                                                                                                                                                                                                                                                                                                                                                                                                                                                                    distributed/promoted via e-mail and online. ($750
                                                                    regularly to cosmetology schools via e-newsletter                  * first skills                                        DESIGN                                                                                                                                                                                                                                                                                                                                                                                    production fee for silver sponsors; free for Gold)
                                                                    links. FirstChair.com is available to new and future
                                                                                                                                                                                                                                                                                                                                                                                                                                * first products
                                                                                                                                                                                                                                                     Get Visual
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                                                                                                                                                                                                                                                     Gather together style
                                                                                                                                                                                                                                             books, fashion magazines,
                                                                                                                                                  You can make a person look 10 years                                                              and celebrity pics and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Beret Trimmer
                                                                                                                                                  younger by arching their eyebrows,”                                                             put together a portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Trimmers are an integral part of the hair cutting


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     includes:
                                                                                                                                                  says Normajean Fusco, founder and                                                              of looks to keep by your
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          process. Standard neck trimming has given way
                                                                                                                                                                                                                                                    station. Having these                                                                                                                                                               Color Charm Demi-
                                                                                                                                                  president of Equibal Labs. “And when                                                        inspiring images on hand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          to more creative uses, including creating lines and
                                                                                                                                                  you give a good eyebrow to a client,
                                                                                                                                                                                                                                                                                                                                                                                                                                        Permanent Glazing Shades                                          designs. This new trimmer from Wahl incorporates
                                                                                                                                                                                                                                             will help you come up with                                                                                                                                                                 From Wella American Classics, these                               all the latest technology in a lightweight, cord/


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • 1 page print advertising
                                                                                                                                                  even their hairstyle will look better.”                                                     something new to suggest                                                                                                                                                                  four new shades add to the existing                               cordless trimmer. It’s small, easy to hold and offers
                                                                                                                                                                                                                                               to your clients when they                                                                                                                                                                line of 19 shades. The new colors are                             one hour of cordless trim time per charge.
                                                                                                                                                                                                                                                       feel stuck in a rut.                                                                                                                                                             Soft Golden Blonde, Light Ash Blonde,                             www.wahlpro.com
                                                                                                                                                                                                                                                                                                                                                                                                                                        Medium Golden Blonde and Medium



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                                                                                                                                                             Both clients and stylists alike love to seek out                                                                                                                                                                                                                           glazing, toning, blending or enriching.
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                                                                                                                                                                         But it can be tough when a client
                                                                                                                                                                                                                                                  Here’s how to do a quick blowout for your client to put a                                                                                                                                                                                                  ColorGlow IQ


                                                                                                                                                                                                                                                                                    * first partners
                                                                                                                                                                                 comes to you with a photo of
                                                                                                                                                                                                                                                  little extra polish on her style.                                                                                                                                                                                                         This new line from Goldwell offers
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      perfect color results by combining pre-



sponsorships maximize your connection with students and new professionals. Programs
                                                                                                                                                                                 doesn’t resemble—and asks to                                                                                                                                                                                                                                   TCA-The Color                        color and post-color in-salon treatments
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • website url and screen capture in FirstConnections
                                                                                                                                                                                get her look. Maybe the long                                         1. Wash and dry hair and squeeze out excess
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       and take home products. This ensures
                                                                                                                                                                           shag will hide her petite features,                                          moisture.                                                                                                                                                                                This additive from Dennis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        maximum color retention with longer
                                                                                                                                                                         or the pixie cut won’t flatter a large                                                                                                                                                                                                                                    Bernard processes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             lasting color brilliance and tone.
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are customized for product companies, chain salons and education companies, with
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                                                                                                                                                                                                                                                        hair can take a straightening balm, while limp hair


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • sponsorship of 1 FirstChair online poll, with logo
                                                                                                                                                                         “I’m a customized hair cutter,” says Nick                                                                                                                                                                                                                                  semipermanent color,
                                                                                                                                                                    Ciarletta, owner of an Indiana salon and                                                                              mousse. Avoid
                                                                                                                                                                                                                                                        may do better with a lightweightcompany name                     Goldwell                                                      company name                  KMS California                 demi color, bleach, foil
                                                                                                                                                                   platform artist for The Cricket Company. “I                                          anything that will make hair heavy, stiff or greasy.                                                                                                                                        and highlight applications
                                                                                                                                                                                                                                                                                            website                      www.goldwellusa.com                                           website                       www.kmscalifornia.com
                                                                                                                                                                 look at a person’s hair texture, face shape,                                                                                                                                                                                                                                       in four to 10 minutes



special opportunities and content involvement in print, online and e-mail editions.
                                                                                                                                                                                                                                                     3. Divide hair into small sections toexecutives
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • sourcing in edit as appropriate (print)
                                                                                                                                                                body type, hair density, and the reasons why                                                                                                             Mario Argenti, president and CEO, KPSS,                       executives                                                   when added to any
                                                                                                                                                                                                                                                                                                                                                                                                                     Mario Argenti, president and CEO, KPSS,                                                                   Finipil Lait 50 Retail Display
                                                                                                                                                              they want to change the color or shape of their                                           drying process easier. Clip the sections you’re                  Inc. North America; John Fortunato, vice                                                                                   manufacturer’s products
                                                                                                                                                                                                                                                                                                                                                                                                                     Inc. North America; John Fortunato, vice                                                                  This post-hair removal product is
                                                                                                                                                             hair. I focus always on what looks best on them,                                           not working on out of the way.                                   president of sales                                                                          president of sales conjunction with low heat. Now
                                                                                                                                                                                                                                                                                                                                                                                                                                     in                                                                                        now available in a retail display that
                                                                                                                                                            not just what might be cool for the season.”                                                                                                                                                                                                                             available in 1.25-oz or 4-oz sizes.                                                       is perfect for counter space. Advise
                                                                                                                                                                                                                                                                                          founding year                  1948                                                          founding year                 1976
                                                                                                                                                                                                                                                     4. Using a small round brush, pull the first section                                                                                                                            www.dennisbernard.com


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • sourcing in two articles in Firstskills section (online)
                                                                                                                                                              Ciarletta advises taking a close look at a                                                                                                                                                                                                                                                                                                                       clients to use it to protect their skin
                                                                                                                                                           client’s specific features, such as her forehead,                                                                               the roots. You’ll
                                                                                                                                                                                                                                                        of hair taut and aim the dryer at primary brands                 Topchic permanent hair color, Colorance demi-                 primary brands                SilkSheen, MoistRepair, AddVolume,                                                                        in between hair removal treatments. It
                                                                                                                                                            cheekbones, nose and jawline, and deciding what                                             want to use a high dryer setting to thoroughly                   permanent hair color, Elumen, Oxycur Platin,                                                ColorVitality, HeadRemedy, FlatOut, CurlUp,                                                               comes with 12 tubes of Finipil Lait 50,
                                                                                                                                                            you might want to play up—for example, her                                                  remove all moisture from the hair; otherwise,                    Color GlowIQ, Kerasilk, Goldwell Care, Inner-                                               HairPlay, HairStay, SolPerfection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               with individual instruction labels on
                                                                                                                                                           striking eyes—and what you might want to                                                     you may get frizz.                                               Effect, Goldwell Styling, Elumen Color Care,



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • Video sPot Upgrade! your company’s customized
                                                                                                                                                                                                                                                                                                                         Outdoor & Sun, Regulation, Goldwell for Men                   misison statement             We believe in individuality. We believe in the                                                            each tube.
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                                                                                                                                             what you’re aiming for, you can tailor a particular trend                                               5. Keep the tension in the hair as you slowly pull                                                                                                              to create without limits. Our California heritage
                                                                                                                                             to each client that will let her look up-to-date, as well as
                                                                                                                                                                                                                                                                                           mission statement
                                                                                                                                                                                                                                                        the brush through each section. Use the dryer
                                                                                                                                                                                                                                                                                                                         Creating salon success together through
                                                                                                                                                                                                                                                                                                                         color perfection.                                                                           drives our passion for hair care science, the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    All-Star Combo
                                                                                                                                                                                                                                                        to follow the brush so it’s always aimed at the                                                                                                              latest technology and natural ingredients. We                   Created by Wahl, this package offers
                                                                                                                                             her personal best. In real life, Ciarletta steers older clients


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       90-second “welcome to the industry” video message
                                                                                                                                             away from extremely long hair (“Anything longer than                                                       section of hair that is pulled tight. This creates
                                                                                                                                                                                                                                                                                           advanced education            Visit one of our North American Academies                                                   are dedicated to bringing you products, which                  two of their most popular products—                                Flatout Hot
                                                                                                                                             collarbone length and gravity just seems to take over”) and                                                the smooth, straight effect.                                     in Baltimore, Southern California, Toronto                                                  allow you to explore your individual beauty.                                   the Designer Clipper                            Pressed Spray
                                                                                                                                                                                                                                                                                                                         or Vancouver or attend a locally sponsored                                                                                                                                   and the Peanut—to
                                                                                                                                             will ease clients into dramatic color changes by starting with                                                                                                                                                                                                                                                                                                                                  Manage unruly hair with
                                                                                                                                                                                                                                                                                                                         Goldwell event in your area. For more                         advanced education            Visit one of our North American Academies
                                                                                                                                                                                                                                                     6. Continue the process through each section until                                                                                                                                                                                                meet every stylist’s                    this thermal protectant
                                                                                                                                             semipermanent color.                                                                                                                                                        information, contact your Goldwell distributor                                              in Baltimore, Southern California, Toronto




  EDITOrIal CONTaCT:
                                                                                                                                                                                                                                                                                                                                                                                                                                        Color Perfection with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       embedded in digital edition of print magazine and
                                                                                                                                                                                                                                                        dry. Mist with some shine spray to achieve a                     salon consultant or visit www.goldwellusa.com.                                              or Vancouver or attend a locally sponsored                                          needs. The light-                    and straightening spray
                                                                                                                                                During the consultation, let your clients know that you
                                                                                                                                             want to help them achieve their dream look, but you want                                                   sleek finish.                                                                                                                                                                   Topchic
                                                                                                                                                                                                                                                                                                                                                                                                                     KMS California events in your area. For                                        weight, but powerful                         from KMS California.
                                                                                                                                                                                                                                                                                            contact info                 800-333-2442 or goldwellusa.com                                                                              Get inspired KMS
                                                                                                                                                                                                                                                                                                                                                                                                                     more information, contact yourwith new innovations                                Designer has been                     Especially created for use
                                                                                                                                             to tailor it to suit just them. Not only will they appreciate the                                                                                                                                                                                                       California distributor salon consultant or Topchic
                                                                                                                                                                                                                                                                                                                                                                                                                                      offered by Goldwell’s                                           has been a top-sell-                      with flatirons and blow
                                                                                                                                             personal attention but their new style will be all their own.                                                                                                                                                                                                           visit www.kmscalifornia.com.



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       distributed/promoted via e-mail and online. ($750
                                                                                                                                                                                                                                                                                                                      >Tammi Savic                                                                                                      permanent hair color line. New Topchic                        ing clipper for more                  dryers, it provides thermal



  Melissa Hill, editor
                                                                                                                                                                                                                                                                                                                                                                                       contact info                  800-333-2442 orUltra Blondes, seven new fashion
                                                                                                                                                                                                                                                                                                                                                                                                                                    www.kmscalifornia.com                                              than 20 years. The                       protection up to 428˚F
                                                                                                                                                                                                                                                                                                                      Goldwell North American guest artist; member                                                                      browns, and a new ColorFlow shade                            Peanut is a compact
                                                                                                                                                                                                                                                                         Learn more @ firstchair.com                                                                                                                                                                                                                                         and helps straighten and
                                                                                                                                            12   MODERN SALON’S FIRSTCHAIR SPRING 2008                                                                                                                                of the global Trend Zoom 2008 creative team;
                                                                                                                                                                                                                                                                                                                      and salon and hair color director for Erik of                                                     Clark
                                                                                                                                                                                                                                                                                                                                                                                                                >Kayceepresentation for clienttoconsultation                                         unit that offers clip-                    smooth coarse, frizzy or



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       production fee for silver sponsors; free for Gold)
                                                                                                                                                                                                                                                                                                                                                                                                                       offer the opportunity     be more                                               ping with precision                         highly textured hair.
                                                                                                                                                                                                                                                                                                                      Norway Downtown in Milwaukee, WI
                                                                                                                                                                                                                                                                                                                                                                                                                Lifestyle visionary at Dear Clark, Hair Studio, in color.
                                                                                                                                                                                                                                                                                                                                                                                                                                    successful and creative in                                             cutting blades.                          www.kmscalifornia.com



  203-253-4914, mhill@modernsalon.com
                                                                                                                                                                                                                                                                                                                                                                                                                Dallas, TX, and International Artistic Director
                                                                                                                                                                                                                                                                                                                                                                                                                                    www.goldwellusa.com                                                    www.wahlpro.com
                                                                                                                                                                                                                                                                                                                Who was your first industry mentor and what
                                                                                                                                                                                                                                                                                                                did you learn from him or her?                                                                  for KMS California
                                                                                                                                                                                                                                                                                                                Cindi Bindrich at Studio 890 in Brookfield,
                                                                                                                                                                                                                                                                                                                                                                                                                Who was your first industry mentor and what did
                                                                                                                                                                                                                                                                                                                Wisconsin. She taught me professionalism. She
                                                                                                                                                                                                                                                                                                                                                                                                                you learn from her?
                                                                                                                                                                                                                                                                                                                was always very professional with an outstanding
                                                                                                                                                                                                                                                                                         clientele and 100-percent retention. She’s still a mentor to this day.
                                                                                                                                                                                                                                                                                                                                                                                                                Zoe Harte with Toni & Guy. I learned precision
                                                                                                                                                                                                                                                                                                                                                                                                                                  26 MODERN SALON’S FIRSTCHAIR SPRING 2008                                                    Learn more @ firstchair.com
                                                                                                                                                                                                                                                                                                                                                                                                                haircutting, along with leadership qualities.

                                                                                                                                                                                                                                                                                         During your first years as a stylist, what was your biggest challenge?




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     -page: $,000 net
                                                                                                                                                                                                                                                                                                                                                                                     During your first years as a stylist, what was your biggest challenge?
                                                                                                                                                                                                                                                                                         Hair color! I didn’t like it and didn’t want anything to do with it. It really              My biggest challenge was maintaining a clientele. I solved it by handing
                                                                                                                                                                                                                                                                                         got the best of me—at first. Today, thanks to education, education and                       out my cards wherever I went socially and not being afraid to talk to
                                                                                                                                                                                                                                                                                         more education and Goldwell’s professional hair color products, I have the                  people about my hair when I was out. Now that I just opened a new salon,
                                                                                                                                                                                                                                                                                         best of hair color; it’s my most important professional tool and my true                    I’m doing it all over again! The same techniques work! I walk up to people
                                                                                                                                                                                                                                                                                         artistic passion—not to mention my primary moneymaker in the salon!                         all the time and say, “I’d love to do your hair.”




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     includes:
                                                                                                                                                                                                                                                                                                                                                                                     Tell us about a favorite client from your early days in the industry.
                                                                                                                                                                                                                                                                                         Tell us about a favorite client from your early days in the industry.
                                                                                                                                                                                                                                                                                                                                                                                     My favorite client is Randy Smoot. He is such a nice man and was always
                                                                                                                                                                                                                                                                                         Matt Szebini from Aerial Corporation. I gave his daughter her first hair
                                                                                                                                                                                                                                                                                                                                                                                     energetic and open to changing his hair. He is still a client today, since I’ve
                                                                                                                                                                                                                                                                                         cut. I now highlight his daughter’s hair and she is about to go off to                      moved back to Dallas.
                                                                                                                                                                                                                                                                                         college. We work together closely, as he is our Aerial sales rep and his
                                                                                                                                                                                                                                                                                         wife is still my longest running client!



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • 1 FirstProducts product insertion in print edition
                                                                                                                                                                                                                                                                                                                                                                                     What has been your favorite salon industry class and why?
                                                                                                                                                                                                                                                                                                                                                                                     Seeing Trevor Sorbie at Salon International. It was inspiring to see
                                                                                                                                                                                                                                                                                         What has been your favorite salon industry class and why?                                   someone so different from everything else. He thinks outside the box and
                                                                                                                                                                                                                                                                                         It was a Goldwell class in 1998 at the Academy in Baltimore. There were                     I found him very admirable.
                                                                                                                                                                                                                                                                                         two artists, Audrey Butler and Susan Healey. It was what inspired me
                                                                                                                                                                                                                                                                                         to be a platform artist and I still to this day use some of the tricks and                  What is one thing that you would tell new graduates?
                                                                                                                                                                                                                                                                                         formulations they taught me.                                                                You’re entering the best business in the world!




                                                                                                                                                                                                                                                                                       30    MODERN SALON’S FIRSTCHAIR SPRING 2008                                                                              Learn more @ firstchair.com




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
                                YoUr Content & messaGe                                                                                                                                                                                                                                                                                                                                                           ®




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                                                                                                                                                                                                                                                                                                                                        ORGANICS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    18




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                                                                                                                                                                                                                                                                                                        VOLUME IV, ISSUE 16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               For Salon Pros
                                                                                                                                                 NOVEMBER/DECEMBER 2008
                                                                                                                                                                                                                         Put modern salon media’s expertise and leadership                                                             VOLUME IV, ISSUE 16
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              TIME
                          VOLUME III, ISSUE 12




                                                        VOLUME III, ISSUE 12                                                                                                                                                                                                                                                      CHIcoverV4_I16.indd 1                                                                                                                                                                  7/10/08 4:02:03 PM



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a Salon Pro                                                                                                                                                                                                              WhEN:
Q& A                                                                                       runway-inspired
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                All photos by John Perez unless otherwise noted.
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                                                                                                                                                                                                                                                                                                     modern salon
A mAgAzine for And About                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       months for salon appliance          what you can do with a
JCPenney SAlon ProfeSSionAlS                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   sales? According to Denise          professional-grade iron and


                                                                                                                                                                                                                         hOW MODErN SalON CuSTOM MEDIa WOrKS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Blackwell, director of mer-         powerful blow dryer, she’s

                                                                                                                                                                                                                                                                                                     media provides
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               chandising for Beauty Systems       going to want to have her own.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Group and the CosmoProf             Be sure you explain and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               stores, professional-brand irons    recommend every product and

                                                                                                                                                                                                                         FOr YOu:                                                                    8 pages of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               and dryers fly off the shelves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               around the holiday season!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Here’s a list (we checked it
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   tool you are using when you
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   create her special updo, a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   shimmering straight style or

                                                                                                                                                                                                                         any way you want us to—from turnkey project management and execution        repackaged and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               twice) of why salon stylists and    perfect blow-out.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               clients will stock up on the           5. Get something extra!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               latest, coolest tools this month    There are a lot of special

                                                                                                                                                                                                                         to a’ la carte content, printing, e-services, data management, design,      custom content
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               and next:                           editions, gift with purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   and special promotions offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Avoid burn-out. It’s the      TREMENDOUS VALUE for


                                                                                                                                                                                                                         printing or distribution services. our goal is to make producing your own
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               busiest time of the year, and the   salons and professionals.

                                                                                                                                                                                                                                                                                                     for insertion into                                                                                                                                                                                                                                                                                                                                                        worst time to get caught
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               without a favorite flat iron or        According to Blackwell,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Paul Mitchell

                                                                                                                                                                                                                         custom communication tools as hassle-free for you as possible.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               fully functioning blow dryer.       most top appliance brands put

                                                                                                                                                                                                                                                                                                     a monthly mailer.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Pro Tool
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Back-ups are a must!                together exclusive packaging                            Collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Check out cool new            and deals just for CosmoProf
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               launches! See the latest            customers. Just a few of the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   The Venexiana show featured these breath-taking             innovations manufacturers           highlights include:               Tourmaline and Ionic technol-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   chignons. One braid and two ponytails were
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   interwoven for a layered chignon.                           have “gift wrapped” for salons.     • Paul Mitchell Pro Tools,        ogy . With purchase of a Fusion


                                                                                                                                                                                                                         raTES:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Advances in technology and          featuring two new irons and       Tools dryer or flat iron along
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               special merchandising               one dryer, and a “Buy One,        with either a Marcel or Spring
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               programs are unveiled this          Give One” deal.                   Curling Iron, professionals get
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Interesting braided knots at the Chris Han show.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               time of year.                       • GHD’s Dark or Pure              a red or a black Croc tote bag

                                                                                                                                                                                                                         all quotes customized to your needs and objectives.                                                                                                                                                                                                                                                                                                                                                                                                       3. Give gifts that keep on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               giving. Smart salons stock up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               on extra appliances to retail to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Collection. Package includes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   limited edition black or white,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   high gloss GHD IV Styler.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     for free.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     • A Helen of Troy rechargeable,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     cordless iron
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               clients during the holidays.        Either comes with heat-           • Farouk’s Black & White


                                                                                                                                                                                                                                                                                                                                                                 WHILE THE IRON’S HOT
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Clients in every age group,         resistant case and is packaged    Holiday Collection, that
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               from teens to 20s to boomers        in a limited edition black box    packages a choice of a black or
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               have high-performance               with flock design.                white metallic iron and a


                                                                                                                                                                                                                          ConTaCT:
                                                                                                                                                                                                                                                                                                                                                                 During the holiday months, things heat up in more ways than one. We can give thanks that business will pick                                                                                                                                                                                                   appliances on their wish lists—     • Fusion Tools with               matching thermal pouch along
                                                                                                                                                                                                                                                                                                                                                                 up in these must-have service months, retail gift-giving will increase and gift card sales will surge. But this year                                                                                                                                                                                          to give and to get!                 Nanocomplex, Gemstone,            with “Under the Mistletoe”
                                                                                                                                                                                                                                                                                                                                                                 more than any other, holiday styling may be where the real sizzle is for salons. Clients count on you to offer                                                                                                                                                                                                                                                                      nail lacquer and 2-in1 topcoat/


                                                                                                                                                                                                                          Gregg McConnell, director of Custom Publishing Sales
                                                                                                                                                                                                                                                                                                                                                                 styling options, and with the range of professional products and new appliances—in so many cool designs and                                                                                                                                                                                                          GHD’s Dark or                                                  basecoat.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Pure Collection


                                                                                                                 WHAT’S INSIDE?
                                                                                                                                                                                                                                                                                                                                                                 packages—you can give them the gift of a versatile look and the right tools to keep it looking great. Take a                                                                                                                                                                                                                                                                        • Exclusive designer series of
                                                                                                                                                                                                                                                                                                                                                                 close look at what your CosmoProf store has to offer you and your clients this season, and see our Hot Holiday                                                                                                                                                                                                                                                                      TS-2 animal print irons in
                                                                                                                                                                                                                                                                                                                                                                 Gifting tips inside.                                                                                                                                                                                                                                                                                                                                                                leopard, zebra and giraffe, and
                                                                                                                 The best in beauty. Sneak peeks. Tips of the trade.
                                                                                                                 A quick read. Something extra, just for you!                                                             gmcconnell@vancepublishing.com                                                                                                         We are thankful for your talents. Celebrate them!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     the TS-2 Detailer, a mini-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     tourmaline flat iron at a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     stocking-stuffer price.
                                                                                                                 Welcome to the BEST OF MODERN, a special “mini mag” created exclusively for the
                                                                                                                 CosmoProf community of salon and spa professionals by the editors of MODERN SALON                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Be sure to visit your local
                                                                                                                 and our sister brands Salon Today, Renew, FirstChair and ProBeautySearch.com. Each month,                                                                                                                                                       Michele Musgrove / Associate Publisher & Creative Director                                                                                                                                                                                                                                                                                                                          CosmoProf store to check out
                                                                                                                 we will bring you a snapshot overview of our professional beauty insights, and also deliver                                                                                                                                                     MODERN SALON Media                                                                                                                                                                                                                                                                                                                                                                  the new assortments, limited
                                                                                                                 an EXCLUSIVE series of one-on-one interviews with the top artists and educators in the                                                                                                                                                                                                                                                                                           At Herchcovitch, each braid was unique, twisting and                                                                                                                                                                                               editions and special offers. n
                                                                                                                 industry. This month, we sat down with Luis Alvarez, VP/Creative Director of Aquage. Turn                                                                                                                                                                                                                                                                                        spiraling up the back of each model’s head. This structured                                                      Buns at the back of the head, were covered with
                                                                                                                 the pages to learn what he and his team are working on to inspire yours.                                                                                                                                                                                                                                                                                                         elegance complemented the military-inspired fashion.                                                             gold or silver leaf at the Rodarte show.

                                                                                                                 Enjoy a beautiful summer!


                                                                                                                                                                                                                                                                                                                                                             BSG Layout NOV 2008 .indd 1                                                                                 9/25/08 4:46:21 PM     BSG Layout NOV 2008 .indd 3                                                                                                                             9/25/08 4:47:14 PM   BSG Layout NOV 2008 .indd 5                                                                 9/25/08 4:47:55 PM




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
                                                                                                                 Michele Musgrove / Associate Publisher & Creative Director
                                                                                                                 MODERN SALON Media




                                                                                                       BSG Layout July .indd 1                                                                      5/30/08 2:37:31 PM
VertiCal searCH                                                                    Become an
                                                                                                                                                                  ExCluSIVE CharTEr SPONSOrShIP
                                                                                                                                                                  • only FoUr Positions aVailaBle
                                                                                                                                                                  • one of four rotating leaderboard banner ads



                                                                                   affiliate
                                                                                                                                                                    (728 x 90 pixels)




CritiCal Content
                                                                                                                                                                  • 20 keyword-generated text ads appear in
                                                                                                                                                                    top sponsor slot above organic results.
                                                                                                                                                                  • multiple text ads can be customized by
                                                                                                                                                                    keyword.
                                                                                   ProBeautySearch.com                                                            • $ 0,000 per year; $,000/six months;




BeaUtiFUl resUlts
                                                                                   affiliate Program                                                                $,000/three months
                                                                                   MODERN SALON Media’s new                                                       • First three months Free with full year
                                                                                   vertical search application helps                                                commitment. (15 months for the price of 12)
                                                                                                                                                                  • additional keyword Packages: 10 words:
                                                                                   beauty industry professionals at
                                                                                                                                                                    $2,000/year; $1,000/six months; $500/three
                                                                                   all levels who need to find                                                      months
                                                                                   information on professional
                                                                                   beauty industry specific topics                                                PrEMIuM SPONSOrShIP
                                                                                   which are delivered in a format                                                • only nine Positions aVailaBle
                                                                                   more useful than traditional                                                   • includes rectangle banner ad (180 x 150




PROBEAUTY
                                                                                                                                                                    pixels, each ad spot rotates three ads)
                                                                                   search engines. If you add this
                                                                                                                                                                  • 20 keyword-generated text ads appear in
                                                                                   search tool to your website you                                                  sponsor slots above organic results.
                                                                                   will receive:                                                                  • Guaranteed second position or better for
                                                                                                                                                                    your 20 text ads.
                                                                                                                                                                  • multiple text ads can be customized by




SEARCH.COM
                                                                                   • A search box to place on your
                                                                                                                                                                    keyword.
                                                                                     site at no cost.                                                             • $,00/year; $2,00/six months; $2,000/
                                                                                   • Keyword-generated text ad                                                      three months
                                                                                     based on your brand name or
                                                                                     company name.                                                                STaNDarD SPONSOrShIP
                                                                                                                                                                  • 20 Keywords: $3,750/year; $2,000/six months;
                                                                                   • Locking up the keyword of                                                      $1,500/three months
        ProBeautysearch.com is the first vertical search                             your brand name or company                                                   • 10 Keywords: $2,500/year; $1,500/six months;
        engine that only searches websites relevant to the                           name so no others can purchase it.                                             $1,000/three months
                                                                                                                                                                  • keywords-generated text ads that appear
        beauty industry.                                                           • Your domain name added to the ProBeautySearch.com database, to                 randomly in sponsor slots above organic
                                                                                     ensure placement in relevant search results.                                   results.
        Beauty professionals use ProBeautysearch.com to                            • 20-percent discount on any ProBeautySearch.com advertising program.
                                                                                                                                                                  aD SPECS
        run targeted searches and gain access to the critical                                                                                                     Banner ads
        content they need faster than general search engines.                      There is absolutely no cost to you to add this powerful search functionality   leaderboard size: 728 x 90 pixels
                                                                                   to your website, which we feel will add significant value to your user’s       rectangle size: 180 x 150 pixels
                                                                                                                                                                  format: gif, jpg, flash
                                                                                   experience and increase your site’s traffic.
        ProBeautysearch indexes more than 2,700 websites                                                                                                          file size: 35k or under
        and 4 million individual pages                                                                                                                            Text ads
                                                                                   how to get Started
                                                                                                                                                                  headline: 25 characters
        WhY aDVErTISE ON PrOBEauTYSEarCh.com                                       Step 1: Visit http://www.probeautysearch.com/downloads.do.                     body: 70 characters
        • take advantage of targeted advertising opportunities.                    Step 2: Copy the HTML code of your preferred search box size.                  text ad linked to the Url of your choice
        • reach potential prospects with your message, right when they are         Step 3: Paste the HTML code into your website.
          looking for solutions.                                                                                                                                  e-mail material to Mike Curran at
        • your advertisement will appear in a highly relevant content              It’s that easy. Once the ProBeautySearch.com search box is up on your site     mcurran@vancepublishing.com
          environment.                                                             contact us to take advantage of the ProBeautySearch affiliate benefits.
        • Users can focus their search by clicking on several beauty categories.   E-mail Mike Curran at mcurran@vancepublishing.com or call
        • ProBeautysearch.com search boxes are also located on                     847-415-8054 for assistance.
          modernsalon.com, salontoday.com, renewProfessional.com,
          FirstChair.com and affiliate sponsor sites.


          ConTaCT
          For questions about ProBeautysearch.com and the affiliate Program,
          contact e-Product Manager Mike Curran
          at mcurran@vancepublishing.com.


        Visit us online at www.ProBeautySearch.com

                                                                                                                                                                                                            9
diGital edGe
                                                                                                                          aNalYTICS, aD TraCKINg, rEPOrTS                        MOrE TargETED SITES!
                                                                                                                          • Tracked through NetInsights third-party software     SalonToday.com
                                                                                                                          • Monitored and filtered monthly by Vance              • Smart business site for beauty leaders will be relaunched in 2009!
                                                                                                                            Publishing E-Business Analytics Manager              • Page views in September 2008: 29,727



online eXTraS
                                                                                                                          • adJuggler is used to serve and track banner ads
                                                                                                                          • Ads can be served on a monthly basis or CPM          FirstChair.com
                                                                                                                          • Monthly reports for advertisers show total           • Devoted to new and future salon professionals
                                                                                                                           impressions and clicks for each campaign              • Page views in September 2008: 38,006



inteGrated Sell                                                                                                                             E-NEWSlETTErS
                                                                                                                                                   Targeted, opt-in
                                                                                                                                                   e-newsletters are sent to
                                                                                                                                                          subscribers on a
                                                                                                                                                                                 renewProfessional.com
                                                                                                                                                                                 • The total spa and wellness connection for spa owners, managers and
                                                                                                                                                                                   practicing professionals.
                                                                                                                                                                                 • Redesign and relaunch in 2009
                                                                                                                                                          monthly basis. Take
Modern Salon Media’s suite of digital assets continues to expand!                                                                                                                ModernSalonDirectory.com
                                                                                                                                                          advantage of banner
                                                                                                                                                                                 • Searchable list of 1,200+ professional beauty companies
                                                                                                                                                          ads, text ads and
modern salon media offers the most innovative and integrated                                                                                                                     • 21 main categories and 450 subcategories
                                                                                                                                                          custom options.
                                                                                                                                                                                 • Relaunched in August 2008 with partner Media Brains, a leader in
media products and packages available to the salon industry. we                                                                                           • Modern Salon
                                                                                                                                                                                   industry directories
take our expertise in professional beauty and education “beyond                                                                                             Style watch: Style
                                                                                                                                                                                 • Upgraded listing packages and advertising opportunities
                                                                                                                                                            trends for beauty
the page” with an extensive menu of digital tools:                                                                                                                               • Links to the directory on all MODERN SALON Media sites
                                                                                                                                                            professionals;
• Vibrant, content-driven websites                                                                                                                          20,500 subscribers   BeautySchooladvisor.com
• targeted, opt-in e-newsletters                                                                                          • Pro  CeSS Color & Texture Update: Tips for           • Help those interested in a beauty career choose a school
• industry’s only vertical search tool                                                                                      chemical service specialists; 3,000 subscribers      • Paid lead-generation site for cosmetology schools
• enhanced digital editions of all print magazines                                                                        • Salon TodaY Business Builders: Smart business        • More than 600 schools active and enrolled
• digital-only special sections and supplements                                                                             ideas for beauty leaders; 12,700 subscribers         • Page views: 70,000 per month
• on-demand and “live from the show” web-based video packages                                                             • renew reports: Skin care products and trends;
• online panels for fast, affordable, quality research                                                                                                                           • Unique visitors: 15,000 per month
                                                                                                                            19,600 subscribers
• lead generation tools (contests, sampling and more)
                                                                                                                          • FirST CHair Update: Career-starting guide for        ModernSalonlearning.com
• Custom e-newsletters, video and digital content
                                                                                                                            new and future professionals; 4,000 subscribers      • “Continuing education on demand” online resource for salon
Customized print+digital marketing programs connect your company with the salon                                           • Custom e-Blasts: Your content, custom-packaged         professionals.
professionals you want to reach for maximum, measurable impact.                                                             for any MODERN SALON Media audience.                 • Site to be relaunched in 2009 with video and animated step-by-step
                                                                                                                                                                                   drawings.
 diGiTal ConTaCT
 For more information on modern salon digital products, analytics or specs,                                               DIgITal EDITIONS                                       BaNNEr aD SPECS & MONThlY raTES
 please contact e-Product Manager Mike Curran at mcurran@vancepublishing.com.                                             every issue of every                                   Format: gif, jpg, flash
                                                                                                                          Modern Salon Media                                     File size: 35k or under
                                                                                                                          print magazine is now
                                                                                                                                                                                 ModernSalon.com                                 FirstChair.com
                                                                                                                          available in digital format.                           • leaderboard (728 x 90) .............$1000     • leaderboard (728 x 90) ..............$1000
                                                                                                                          • NXTBook-generated                                    • wide skyscraper (160 x 600) .......$750       • wide skyscraper (160 x 600) ........$750
                                                                                                                            digital versions                                     • rectangle (180 x 150) .................$500   • rectangle (180 x 150) ...............$500
                                                               MODErNSalON.com                                              and supplements                                      • Bottom Banner (728 x 90) ............$500
                                                                                                                                                                                                                                 renewProfessional.com
                                                               • Content zones with articles organized by topics of         are enhanced with exclusive “digital extra”          SalonToday.com                                  • leaderboard (728 x 90) ...............$500
                                                                 interest to viewers.                                       interactive content (video, surveys, slideshows)     • leaderboard (728 x 90) .............$1000     • Bottom Banner (728 x 90) ...........$300
                                                               • Features include blogs, video, step-by-steps.            • Available online FREE                                • wide skyscraper (160 x 600) .......$750
                                                               • web-first publishing—many articles posted on the         • Environmentally friendly option                      • Bottom Banner (728 x 90) ............$500
                                                                 website before they appear in the magazine.              • Downloadable and printable (by page)
                                                               • Print-web integration: monthly column in magazine        • links directly to advertisers’ websites
                                                                 used to drive readers to the web; “Click Lines” on         (opportunity to enhance ads with video,              E-NEWSlETTEr aD raTES
                                                                 magazine articles let users know about additional                                                               Format: gif or jpg (no animation)
                                                                                                                            surveys, sample requests, etc.)
                                                                                                                                                                                 File size: 35k or under
                                                                 information online.                                      • Subscribers receive monthly notifications
                                                               • Pageviews, September 2008: 89,914                        • examples: To view a digital edition of               rectangle Banner ads (0 x 0)                Text ads (2 word sentence with link)
                                                               • Unique visitors, September 2008: 27,538                                                                         • modern salon style watch: $1,125              • modern salon style watch: $500
                                                                                                                            MODERN SALON, go to www.nxtbook.com/
                                                                                                                                                                                 • salon today Business Builders: $695           • salon today Business Builders: $300
                                                               • Site redesign in January 2009; new ad sizes (300 x 250     nxtbooks/vance/modernsalon0908                       • renew reports – skin Care: $695               • renew reports – skin Care: $300
                                                                 and 300 x 100); more video content, user-generated       To view the special digital-only Green Beauty          • Process Color & texture Update: $695          • Process Color & texture Update: $300
                                                                 content, hair collections, special product sections,     supplement, go to www.modernsalon.com/                 • First Chair Update: $695                      • First Chair Update: $300
                                                                 sponsored video showcases and more!                                                                             • Custom e-Blast: $2,500
                                                                                                                          greenbeauty.


20                                                                                                                                                                                                                                                                    2
ExPaND yoUr oPtions
Modern Salon Media is always working to bring something extra to the professional beauty market
                                                                                                                                                                                 2008 specifications & material requirements

                                                                                                                                                                                                                                                                                                                                                                                                                                                                 renew




                                                                                                                                                                                                                                                                                                                                                                                                                               renew PROFESSIONAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     THE COMPLETE SPA AND WELLNESS EXPERIENCE




                                                                                                                                                                                                                                                                                                                                                                                                                                 JANUARY/FEBRUARY 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     JANUARY/FEBRUARY 2008
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     $10.00




                                                                              THe dailY at aMeriCa’S
                                                                              BeaUTY SHow                                                                                        STaNDarD aDVErTISEMENT SIZES
                                                                                                                                                                                                                                                                                                                  PLAYERS
                                                                                                                                                                                                                                                                                                                                   POWER                                                                                                                                                                            the green spa




                                                                                                                                                                                                                                                                                                                                                                                                                                 WWW.RENEWPROFESSIONAL.COM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    vitamins and minerals



                                                                              MODERN SALON is the official publication of America’s Beauty Show. We                                                                             Width                Depth                                                                            Owners who set the beauty industry
                                                                                                                                                                                                                                                                                                                                    standards with their passion for service,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    winter warm-ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    aromatherapy facial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    what goes into organic
                                                                                                                                                                                                                                                                                                                                            growth and education.

                                                                              partner with ABS to offer special packages to help you maximize your exposure                      one Page ....................................7-3/4”...................10”                                                             WWW.SALONTODAY.COM
                                                                                                                                                                                                                                                                                                                       A MODERN SALON PUBLICATION
                                                                                                                                                                                                                                                                                                                                                                         From left:
                                                                                                                                                                                                                                                                                                                                                                         Joseph Cartagena, Genacelli Salon & Day Spa
                                                                                                                                                                                                                                                                                                                                                                         Denise Provenzano, Zano Salons
                                                                                                                                                                                                                                                                                                                                                                         Michael Anthony, Michael Anthony SalonSpas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       WWW.RENEWPROFESSIONAL.COM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       A MODERN SALON PUBLICATION




                                                                              and ROI before, during and after your company exhibits at this leading industry                    spread ..............................................16”...................10”
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                                                                              event! Your sales manager can put together a program for you that includes:                        two-thirds Page ..........................4-5/8”...................10”           MaTErIal rEQuIrEMENTS                                                                                                                                                               SEND MaTErIal TO
                                                                                                                                                                                 Half Page (Vertical) ....................3-1/2”...................10”            Upload a hi-res PdF to www.modernsalon.com.                                                                                                                                         diana Fitzgerald
                                                                                                                                                                                                                                                                  Click on ad Upload at bottom of home page and                                                                                                                                       Modern Salon
                                                                              • Advertising in THE DAILY, the official program and daily update, with                            Half Page (Horizontal) ................7-3/4” ..............4-7/8”
                                                                                                                                                                                                                                                                  follow the prompts. Please include advertiser name,                                                                                                                                 400 knightsbridge Parkway
                                                                                updated versions distributed all three days of the show.                                         Half Page (island) .......................4-5/8” ..............7-3/8”            Contact Person, phone number, and magazine and                                                                                                                                      lincolnshire, il 60069
                                                                                                                                                                                                                                                                  issue date. listed are the preferred file formats:                                                                                                                                  847-634-7872
                                                                                                                                                                                 third Page (square)....................4-5/8” ..............4-7/8”
                                                                              • Advertising in the March 2009 issue of MODERN SALON, with special ABS                            third Page (Vertical) ...................2-1/4”...................10”
                                                                                                                                                                                                                                                                  PdF/X-1a:2001 (v1.3) created with adobe acrobat/
                                                                                                                                                                                                                                                                  distiller mac or PC. include all high-res images                                                                                                                                    Jenny Barnette
                                                                                Show Preview and BONUS editorial for advertisers in both THE DAILY and                           Quarter Page ..............................3-1/2” ..............4-7/8”           (Cmyk or Grayscale @300 dpi) – no rGB or JPeG                                                                                                                                       Salon TodaY, renew
                                                                                MODERN.                                                                                          sixth Page ....................................2-1/4” ..............4-7/8”       images. embed all fonts – do not subset or allow                                                                                                                                    400 knightsbridge Parkway
                                                                                                                                                                                                                                                                  substitution of fonts when converting your PdF file.                                                                                                                                lincolnshire, il 60069
                                                                              • Special product content and editorial coverage in dedicated ABS PREVIEW                                                                                                           Publisher requires all Fonts to Be PostsCriPt                                                                                                                                       847-415-8005
                                                                                and ABS REVIEW e-newsletters from MODERN SALON before and after the                              BlEED aDVErTISEMENT SIZES                                                        Portrait mode, 100% size, no rotations. no crop
                                                                                                                                                                                                                                Width                Depth        marks, color bars, etc. inside live area of file. one
                                                                                event. (Sent to 20,000+ MODERN SALON addresses as well as to ABS database                                                                                                         swoP acceptable color proof required. Proof must
                                                                                                                                                                                 Full Page ......................................8-7/8”...................11”
                                                                                of attendees and prospects).                                                                                                                                                      be of the actual file supplied and must be same                                                                                                                                                                  QuESTIONS? CONTaCT:
                                                                                                                                                                                 spread .......................................17-1/2”...................11”      size of file provided. if swoP acceptable color                                                                                                                                                                  For ad production information, schedules
                                                                                                                                                                                                                                                                  proof is not supplied, publisher reserves the right to                                                                                                                                                           and to send materials, contact:
                                                                                                                                                                                 Half Page (Horizontal) ................8-7/8” ..............5-1/2”
                                                                                                                                                                                                                                                                  have one made at advertiser’s expense.
 raTES & SPECS                                                                                                    ClOSINg DaTES:                                                 Half Page (Vertical) ....................4-5/8”...................11”                For a list of suggested swoP acceptable                                                                                                                                                                      diana Fitzgerald
                                                                                                                  January 25th for aBs Package deals (including march issue of   third Page (Vertical) ...................2-7/8” ..................11”            proofing systems see www.swop.org. advertising                                                                                                                                                                   Production Manager
                                             width                    depth                           rates
                                                                                                                  modern and aBs Preview and review e-newsletters)                                                                                                material sent via e-mail will not be accepted. Four-                                                                                                                                                             modern salon, First Chair, inoursalon
 one Page ....................................9 3/4” ....................13 3/4” ..............$3,000.00 net                                                                                                                                                      color advertisements are printed on heat-set, web-                                                                                                                                                               847-634-7872
                                                                                                                                                                                 Final trim size ...............................8-5/8” ............10-3/4”        fed offset presses all colors wet. Further information                                                                                                                                                           dfitzgerald@vancepublishing.com
 spread .......................................19 1/2” ....................13 3/4” ..............$6,000.00 net    February 2nd for the daily at america’s Beauty show.                                                                                            available upon request.
 Half Page (Vertical) ...........................5” ....................13 3/4” ..............$2,000.00 net                                                                      we will trim 1/8” from top, bottom, left & right                                                                                                                                                                                                                                                  Jenny Barnette
 Half Page (Horizontal) ................9 3/4” ............................7” ...................$2,000 net       all ad rates include Four Color Bleed                          edges.                                                                                                                                                                                                                                                                                            Production Coordinator
                                                                                                                  Premium Position rates available Upon request                                                                                                   PrODuCTION ChargES                                                                                                                                                                                               salon today and renew
 Quarter Page ....................................5” ............................7” ..............$1,200.00 net                                                                  note: on bleed pages and inserts when preparing                                  no charge for properly supplied digital files                                                                                                                                                                    847-415-8005
                                                                                                                                                                                 the material keep all live matter 1/2” within all four                           prepared in accordance with publisher’s                                                                                                                                                                          jbarnette@vancepublishing.com
                                                                                                                                                                                 sides of bleed dimension to avoid possible loss in                               requirements. advertiser will be charged for any
                                                                                                                                                                                 binding and trimming.                                                            work required to update advertiser’s provided files                                                                                                                                                              Sherry delVecchio
                                                                                                                                                                                                                                                                  to meet our requirements. any corrections are                                                                                                                                                                    advertising Sales assistant
                                                                                                                                                                                 Bleed Spread Measures: 17-1/2” x 11”                                             billed back to advertiser at publisher’s cost.                                                                                                                                                                   623-536-6630

     Salon TodaY CHina
                                                                                                                                                                                 trim size: 17-1/4” x 10-3/4”                                                                                                                                                                                                                                                                      sdelvecchio@vancepublishing.com
                                                                                                                                                                                                                                                                  Notice: Vance assesses a $100 production charge each time
                                                                                                                                                                                 on spread advertisements, either run of book or                                  a submitted ad is rejected due to not meeting our provided                                                                                                                                                       For technical information on specifications,
                                                                                                                                                                                 inserts, have copy or images across the gutter,                                  specifications. Please double check to make sure your ad is                                                                                                                                                      PdFs and applications, contact:
     Looking for a resource to communicate with the growing salon and spa market                                                                                                 kept 3/16” from left and right of center line.                                   correct and falls within our specs before submitting.                                                                                                                                                            Jeff Hofbauer, 847-415-8088
     in China? MODERN SALON Media has partnered with international publishing                                                                                                                                                                                                                                                                                                                                                                                                      Josh Barrie, 847-415-8010
     company ringier to provide content and sales resources for SALON TODAY CHINA.                                                                                                                                                                                                                                                                                                                                                                                                 ads@vancepublishing.com
                                                                                                                                                                                     detailed ad specifications may be downloaded at:
                                                                                                                                                                                     http://upload.vancepublishing.com/pdf/pcc_guidelines.pdf
     Published 8x a year in Simplified Chinese with the guidance of an editorial
     advisory board in China, the magazine reaches a qualified, controlled readership
     of 28,000 salon and spa decision makers, and targets leading independent, chain                                                                                                PUBliSHer’S ProTeCTion ClaUSe rates and conditions given in this rate card are subject to change without notice. Contracts, orders or copy instructions containing
     and hotel/resort salons in high-income, urban areas. Each subscription is requested                                                                                            conditions which conflict with the publisher’s policies will not be considered binding on the publisher. orders containing incorrect rates will be billed at rates in force at the time. any tax
                                                                                                                                                                                    hereafter applicable to advertising will be added to the prevailing rates. the publisher reserves the right to hold advertisers and/or their advertising agency jointly and severally liable
     in writing, each reader is qualified by name, job title and industry.                                                                                                          for such monies as are due and payable to the publisher. advertiser and advertising agency recognize and accept that the following language appears within the publication: “all
                                                                                                                                                                                    statements, including product claims, are those of the person or organization making the statement or claim. the publisher does not adopt any such statement or claims as its own,
                                                                                                                                                                                    and any such statement or claim does not necessarily reflect the opinion of the publisher.” advertiser and advertising agency accept and assume liability for all content (including
     ONlINE@industrysourcing.com                                                                                                                                                    text, representations, illustrations, opinions and facts) of advertisements printed, and also assume responsibility for any claims made against the publisher arising from or related to such
     salon today CHina advertisers also get Free product & supplier listings in                                                                                                     advertisements. in the event that legal action or claim is made against the publisher arising from or related to such advertisements, advertiser and advertising agency agree to fully
                                                                                                                                                                                    defend, indemnify and hold harmless the publisher, and to pay any judgment, expenses and legal fees incurred by the publisher as a result of said legal action or claim.
     Chinese and english on industrysourcing.com (58,000+ monthly visitors) with live                                                                                                   the publisher reserves the right to reject any advertising which it feels is not in keeping with the publication’s standards. Failure by publisher to insert in any particular issue or issues
     links to your homepage.                                                                                                                                                        invalidates the order for insertion in the missed issue, but shall not constitute a breach of contract. the publisher requires that proof of postal clearance be provided prior to publication
                                                                                                                                                                                    of any advertisement containing contest copy. the word “advertisement” will be placed above or below any copy, which in the publisher’s opinion resembles editorial matter. the
                                                                                                                                                                                    publisher assumes no responsibility for improper use of coupons forming part of an advertisement. Publisher is not liable for delays in delivery and/or non-delivery in the event of act of
     For advertising rates and more information, contact your Modern Salon Media                                                                                                    God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation
     sales manager.                                                                                                                                                                 interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.




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                                                                    Contacts


adVertisinG                      Gregg McConnell
                                 Western Sales Manager                PUBlisHinG
                                 Director Custom Publishing Sales
Katharine Cook                   1560 newbury road, suite 1-319       Scot Stevens
Midwest Sales Manager            newbury Park, Ca 91320               group Publisher
400 knightsbridge Pkwy.          Phone: 805-498-3475                  847-634-4354
lincolnshire, il 60069           Fax: 805-498-3457                    sstevens@vancepublishing.com
Phone: 847-634-7869              Cell: 818-400-6552
Fax: 847-634-4342                gmcconnell@vancepublishing.com       Michele Musgrove
Cell: 847-767-2885                                                    associate Publisher & Creative Director
kcook@vancepublishing.com                                             847-634-7890
                                 Sherry delVecchio                    mmusgrove@vancepublishing.com
                                 Sales assistant
Scot Stevens                     Phone: 623-536-6630                  Michael Curran
Eastern Sales                    Fax: 623-327-1992                    E-Products Manager
400 knightsbridge Pkwy.          sdelvecchio@vancepublishing.com      847-415-8054
lincolnshire, il 60069                                                mcurran@vancepublishing.com
Phone: 847-634-4354              laurie Grinzafi
Fax: 847-634-4342                Classified ad Manager                Carolyn eustic
sstevens@vancepublishing.com     Phone: 847-393-7692                  New Products Sales Manager
                                 Fax: 847-393-7694                    303-825-1588
                                 lgrinzafi@vancepublishing.com        ceustic@vancepublishing.com




editorial                        alicia liotta                        ProdUCtion
                                 Style and Entertainment Director
deborah ogilvie                  Modern Salon                         diana Fitzgerald
Executive Managing Editor        Phone: 310-474-2692                  Production/Creative Services Director
Modern Salon Media               Fax: 310-474-2637                    Modern Salon, First Chair, Custom Publishing
847-634-4359                     aliotta@vancepublishing.com          847-634-7872
dogilvie@vancepublishing.com                                          dfitzgerald@vancepublishing.com
                                 Maggie Mulhern
laurel Smoke                     Beauty and Fashion Director          Jenny Barnette
Editor in Chief                  Modern Salon                         Production Coordinator
Modern Salon                     Phone: 201-891-3447                  Salon Today and renew
847-415-8002                     Fax: 201-891-0142                    847-415-8005
lsmoke@vancepublishing.com       mmulhern@vancepublishing.com         jbarnette@vancepublishing.com

Stacey Soble                     Jan Hillenmeyer
Editor in Chief                  News Editor
Salon Today                      Modern Salon
805-709-1837                     847-415-8044
ssoble@vancepublishing.com       jhillenmeyer@vancepublishing.com

Melissa Hill                     alison Shipley
Editor                           associate Editor
renew, First Chair               Modern Salon, Salon Today
                                                                       modern salon media is the professional
203-253-4914                     847-415-8084                          beauty publishing division of Vance Publishing
mhill@vancepublishing.com        ashipley@vancepublishing.com          Corp., headquartered in lincolnshire, il, with
                                                                       offices in lenexa, ks, and st. louis, mo. since its
elizabeth Yong                   Joyce alverio                         founding in 1937, Vance Publishing has been a
Managing Editor                  administrative Coordinator            recognized leader in business information and
Modern Salon Media               Modern Salon Media                    communications. the company serves select
847-415-8051                     847-415-8037                          business-to-business markets with 20 magazines,
elizabethy@vancepublishing.com   jalverio@vancepublishing.com          a host of newsletters, web offerings and data
                                                                       and custom media products.

				
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