Overcome the Limits

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					                                                                                                                                                         Vol.18 Spring 2009
                                                                                                                                                         HYUNDAI CONSTRUCTION EQUIPMENT - Magazine

                                                                                                                                                                             Meet the HCE Management
                                                                                                                                                                              New COO, Byeong- Ku, Choe
                                                                                                                                                                                      INTERMAT 2009, Paris
                                                                                                                                                                                              Dealer Story
                                                                                                                                                                           Saleh & Abulaziz Abahsain Co. Ltd

                                                                                                                                                         Dash 9 Launching Event
                                                                                                                                                                                        in U.S.A.

Overcome the Limits
                                                                                 HEAD OFFICE
                                                                                 (Sales office) 1 JEONHA-DONG, DONG-GU, ULSAN, KOREA
                                                                                 TEL:(82) (52) 202-7970, 7729 FAX:(82) (52) 202-7979, 7720

Hyundai - The New Standard                                                       U.S. Operation
                                                                                 Hyundai Construction Equipment U.S.A., Inc.
                                                                                 955 ESTES AVENUE, ELK GROVE VILLAGE IL.60007
                                                                                 TEL:(1) 847-437-3333 FAX:(1) 847-437-3574
Come experience what Hyundai has created
for you, bringing together power and                                             European Operation
                                                                                 Hyundai Heavy Industries Europe N.V. VOSSENDAAL 11, 2440 GEEL BELGIUM
up-to-the-minute technology                                                      TEL:(32) 14-562200 FAX:(32) 14-593405~06

                                                                                 Beijing Operation
                                                                                 Beijing Hyundai Jingcheng Construction Machinery Co. Ltd
                                                                                 (100072) NO. 2 NANLI LUGOUQIAO FENGTAI DISTRICT, BEIJING, CHINA
                                                                                 TEL:86 10 8321-4735 FAX:86 10 8321-2726

                                                                                 Changzhou Operation
                                                                                 Hyundai(Jiangsu) Construction Machinery Co. Ltd
                                                                                 288, WEST HEHAI ROAD, XINBEI DISTRICT, CHANGZHOU, CHINA
                                                                                 TEL:86 519 519 1301 FAX:86 519 519 1385

                                                                                 India Operation
                                                                                 Hyundai Construction Equipment India Private Limited
                                                                                 PLOT NO.A-2, CHAKAN INDUSTRIAL AREA, VILL.- KHALUMBRE.
                                                                                 TALUK.- KHED., DIST.- PUNE 410 501, INDIA
                                                                                 TEL:91 21 3530 1700 FAX:91 21 3530 1712

  Hyundai Edge is published and produced by Hyundai Heavy Industries Construction Equipment Division. For suggestions or questions, contact the
  overseas sales & marketing department of CED at bradk@hhi.co.kr / hsh8059@hhi.co.kr fax. 82-52-202-7979 tel. 82-52-202-7981/7977
We build a better future
                               Meet the HCE Management                                                                                        4
                               Chief Operation Officer(COO) & Executive Vice President
                               Byeong- Ku, Choe

                               New Product                                                                                                    5
                               Hyundai Launched, New LPG Forklift Trucks

                               HCE News                                                                                                       6
                               Exhibitions                                                                                                    8
                               INTERMAT 2009, Paris
                               Promat 2009, Chicago
                               BAUMA China 2008, Shanghai

                               Dealer News                                                                                               10
                               HHI News                                                                                                  12
                               Introducing Korea                                                                                         13
                               Koryo Celadon - Creating Jade with Clay

                               Customers’ Pictures                                                                                       14
                               Dealer Story                                                                                              15

                                                                                                     On The Cover
                                                                                                     Dash 9 Launching Event
                                               Vol.18 Spring 2009
                                               HYUNDAI CONSTRUCTION EQUIPMENT - Magazine
                                                                                                     in U.S.A.
                                                                   Meet the HCE Management
                                                                    New COO, Byeong- Ku, Choe
                                                                            INTERMAT 2009, Paris
                                                                                    Dealer Story
                                                                 Saleh & Abulaziz Abahsain Co. Ltd

                                               Dash 9 Launching Event
                                                                              in U.S.A.

                                                                                                 Spring 2009 Hyundai Construction Equipment   3
        Message                                         from the Management                                                                                                                                   New Product
                                                                                                                                            Hyundai Launched,
                                                                                                                                            New LPG Forklift Trucks
                                                                                                                                            Hyundai Heavy Industries launched a new line of 7 series       Advantages of the New Models
                                                                                                                                            LPG forklift trucks, 35L/40L/45L-7.
                                                                                                                                                                                                         1. Powerful engine : GM4.3L (67.7kW / 2,300 rpm)
                                                                                                                                                                                                         2. Approved IMPCO fuel system
                                                                                                                                            The new 35L/40L/45L-7 series forklifts enhance               3. Increased mast tilting angle: forward 8, backward 10
                                                                                                                                            performance and durability with the market approved          4. Wet disc brake system
                                                                                                                                                                                                         5. Fully hydrostatic power steering
                                                                                                                                            GM engine (GM4.3L) which provides greater                    6. High visibility for safe operation
                                                                                                                                            acceleration, better gradeability and faster travel speed.   7. Easily adjustable suspension seat
                                                    Chief Operation Officer(COO) & Executive Vice President                                 Moreover, the ergonomic design can relieve operator’s
                                                               Construction Equipment Division                                              fatigue and increase efficiency.                             Specification Info.
                                                                    Byeong- Ku, Choe                                                                                                                          Description              UNIT     35L-7           40L-7            45L-7
                                                                                                                                                                                                         Load Capacity                  Kg       3,500           4,000            4,500
                                                                                                                                            With the new 35L/40L/45L-7 series, HHI has expanded its      Travel Speed(unloaded)        Km/hr     24.6            23.2             23.2
                                                                                                                                            LPG forklift trucks to 4.5 tons along with the               Min. Turning Radius            mm       2,770           2,830            2,890
                                                                                                                                                                                                         Lift Speed(loaded/unloaded)   mm/sec   510/530         510/530          510/530
                                                                                                                                            15L/18L/20LA-7 and 20L/25L/30L-7.

                      Overcome Crisis with Innovative Change
                     I am pleased to meet you as the new COO of Hyundai Construction Equipment Division.

                     Due to the global financing crisis and economic depression from last year, all construction
                     equipment manufacturers, including Hyundai, are struggling for survival. I suppose that you’re
                     also suffering from business downturn as well.

                     I believe that every business grows through ups &           the same time, we will strengthen product support
                     downs. I think it’s very important to maintain a strong     such as prompt parts supply & reliable service so that
                     relationship of trust between manufacturer and              you can sell our machines with more confidence.
                     distributors at this moment more than ever to stride
                     toward a better future.                                     Therefore, I would like to ask you to focus on customer
                                                                                 service to enhance satisfaction. Increasing the accuracy
                     I also believe that the growth of the manufacturer          of order forecasts is essential as well.
                     comes from customers’ own growth, and vice versa. I
                     suggest that we encourage mutual cooperation and            As the new COO, I promise that I’ll do my best for
                     trust so that we can cope with the challenges of this       mutual progress.Senior Vice President
                     harsh crisis.                                                               Construction Equipment
                                                                                 I wish you all happiness and success.
                     Our catch phrase for this year is “Overcome Crisis with
                     Innovative Change”. To do this, we will strive to secure    Thank you.
                     product competitiveness by improving quality and
                     developing new products to fulfill customers’ needs. At

4 Hyundai Construction Equipment Spring 2009                                                                                                                                                                                                        Spring 2009 Hyundai Construction Equipment   5
        HCE News
    Hyundai Construction Equipment Division

                                                                                                                                                                                                                                                     Sales Training in
        Dash 9 Launching Event in U.S.A.                                                                                                            HCEI has started Road Show                                                                       Hyundai Training
                                                                                                                                                                                                                enterprises and customers by
                                                                                                                                                                                                                demonstrating and letting
                                                                                                                                                                                                                them take the equipment for
                                                                                                                                                                                                                a spin.

                                                                                                                                                                                                                The guests at the show,
                                                                                                                                                                                                                including Mr. Kanayat
                                                                                                                                                                                                                Narashimha Rao of Granite
                                                                                                                                                                                                                Construction Inc., showed a
                                                                                                                                                                                                                keen interest for the high           Hyundai Training Center, located in
                                                                                                                                                                                                                fuel efficiency of the new           Eumseong, Korea, hosted Sales Training
                                                                                                                                                     Hyundai Construction Equipment India          model.                                            Programs for 34 sales representatives. The
                                                                                                                                                     Pvt. (HCEI) has been holding its first road                                                     programs ran from January 12th to 14th and
                                                                                                                                                     show for its construction equipment           Since the opening of its manufacturing            January 19th to 21th.
                                                                                                                                                     starting in Nalgonda, Andhra Pradesh of       factory on November 21st, 2008, HHI has
                                                                                                                                                     India since January 28th.                     been promoting its construction                   The goal of the program was to provide the
                                                                                                                                                                                                   equipment by using locally manufactured           sales representatives with a better
                                                                                                                                                     On the first day of the show, HHI made a      equipments. HHI will continue to make             understanding of 9 series excavators. The
                                                                                                                                                     pitch for its newly developed excavator       positive promotion activities such as road        training course consisted of theoretical
                                                                                                                                                     (R210-7), developed specifically for the      shows to seize market share of                    education on the 9 series excavator’s
        The all new 9 series excavator was introduced to U.S. Hyundai dealers in Orlando, Florida in December                                        Indian market, to the invited local           construction equipment in India.                  improvements and a trial operation.

        2008. The central theme of the launch was to encourage dealers and customers to “Think Again.
        Think Hyundai.” Four models of the 9 series excavators were unveiled to the dealers including the
        R140LC-9, R210LC-9, R250LC-9 and R290LC-9.                                                                                                CRM System Opened in February
       In true Hyundai fashion, a dramatic           motivational speech from celebrity             Finally, dealers were treated to an outside                                                                          through the internet        better manage their relationships with
       unveiling was planned that included a         country music star, Keni Thomas. Keni          machine demonstration and had the                                                                                    from anywhere, on           customers by providing marketing campaign,
       dinner show with a musical group that         Thomas, who was previously an Army             opportunity to operate the machines for                                                                              February 16th.              VOC survey, order forecasting, and inventory
       entertained everyone with drums and           Ranger in the US Army, discussed his           themselves. Most noteworthy were all the                                                                             (http://cecrm.hhi.co.kr )   management.
       song. During the entertainment, enticing      involvement in the tragic military             positive dealer comments made about the
       video clips of the 9 series were displayed    engagement, later made into a movie            new features of the 9 series. The new                                                                                With the CRM system,        Through the CRM system, dealers can monitor
       on a big screen. As the music reached a       known as “Black Hawk Down.” Keni               patented Posi-Nega Hydraulic Control                                                                                 dealers can easily access   customers’ needs for earliest response.
       crescendo, indoor fireworks exploded and      encouraged dealers to stay focused             System and Hyundai’s new HI-mate                                                                                     valuable information
       large drapes hiding the excavators            amidst a struggling economy and to be          Remote Management System were two                                                                                    such as global demands
       dropped revealing the machines. Next, a       prepared for opportunities as they come.       of the most exciting features mentioned                                                                              and up-to-date news
       very enthusiastic spokes-model presented      His slogan was “Train as you fight and         by dealers. The 9 series launch generated                                                                            on HHI & local markets.
       the machines to the dealers and               fight as you train.” After a very motivating   great excitement and enthusiasm among                                                                                They can also track
       highlighted the amazing features and          speech and a touching song by Keni,            Hyundai’s U.S. dealer network.                                                                                       their orders including
       benefits of the new 9 series.                 dealers took part in two break-out                                                                                                                                  bill collection and
                                                     meetings to discuss more details of the 9                                                    Hyundai Construction Equipment Division          shipping status.
       The following day’s activities began with a   series machines.                                                                             launched the CRM (Customer Relationship
                                                                                                                                                  Management) system, which can be accessed        The CRM system is designed to help dealers

6 Hyundai Construction Equipment Spring 2009                                                                                                                                                                                                                  Spring 2009 Hyundai Construction Equipment   7

                                                                                                                               Promat 2009, Chicago
                                                                                                                               From January 12th to 15th the Promat   Hyundai displayed 4 units of the
                                                                                                                               2009 exhibition took place at          latest forklifts such as 35L-7 and had
                                                                                                                               McCormick Place in Chicago, U.S.A.     prospect presentations for dealers
                                                                                                                               About 1,500 companies, including       from the United States and South
                                                                                                                               Toyota, Komatsu, Heli and Hyster       America.
                                                                  Booth No.
                                                                    6 K 080                                                    participated in the event.
                                                                    6 M 080

                                                                                                                               BAUMA China 2008, Shanghai
                                                                                                                               From November 25th to 28th, Hyundai    International EXPO Center. 1,608          excavator and forklift models as well
                                                                                                                               participated in the BAUMA China,       companies and 113,000 visitors from       as new 21-Ton and 80-Ton excavator
                                                                                                                               which is one of the biggest            all over the world participated in this   model. Visitors showed a great
                                                                                                                               Construction Equipment Exhibition      event.                                    amount of interest in the new model
                                                                                                                               held in the Shanghai New               Hyundai displayed 11 locally produced     and various performances.

    INTERMAT 2009, Paris
    Hyundai will be participated in INTERMAT 2009, which is one of the largest international Construction Equipment
    Exhibition in the world.
    INTERMAT 2009 will be held from April 20th to 25th at Paris, France with 1,320 companies from 43 countries in the world.
    Hyundai is planning to display 19 models of Excavators and Wheel Loaders. During the show, Hyundai introduce two
    models of Mini Excavators, R16-9 and R27Z-9(zero-tail), to European Market for the first time.

8 Hyundai Construction Equipment Spring 2009                                                                                                                                                                           Spring 2009 Hyundai Construction Equipment   9
        Dealer News
       HCEA, Launch of the 9 Series Excavator at ACE Expo                                                                                       Customers Express Gratitude for Hyundai’s Good Quality
                                                                                                 the customers trust and subsequently the
                                                                                                 sale”, states Pearson.
                                                                                                 For more information please contact Mr
                                                                                                 Robert Pearson, HCEA’s Marketing
                                                                                                 Manager, via at robert@hcea.com.au

                                                                                                      - This article was submitted by HCEA,

        The Australian Construction Expo (ACE) is    with Hyundai will benefit them” explains
        renowned as Australia’s leading              Pearson.
        construction exhibition, held bi-annually.   ACE is expecting around 5000 visitors,
        February 2009 sees Hyundai Construction      some of whom make up Australia’s top
        Equipment Australia (HCEA) proudly           contractors and civil construction
        launching the new Dash 9 series of           companies. Popular models for this                                                         Morrico Equipment LLC, a Hyundai dealer in   used at the quarry sites are usually repaced   recommendation letter for its great quality
        equipment in the Australian market, in       market sector include mini excavators in                                                   Guam, has received an appreciation letter    every three years, but I’ve been using the     from Russia’s national petroleum company
        addition to showcasing 12 other models       the 1.5, 3, 5 & 8 ton class, along with                                                    for the good quality of Hyundai excavators   Hyundai one for six years and 20,000           in 2006. They were grateful for the good
        from the Dash 7 and Dash 7A range.           excavators ranging from the 20 to 40 ton                                                   from a customer in Guam.                     working hours without any trouble”.            performance of the Hyundai excavator in
        “2009 will be a promising year” states       class. Along with Skid Steers and Tool                                                                                                                                                 keeping to the deadline of important
        HCEA’s Marketing Manager Mr. Robert          Master Wheel Loaders, the Australian                                                       Mr. Steve, the president of SmithBridge,     Hyundai has received a lot of testimonials     construction projects in spite of
        Pearson. “In the wake of turbulent           construction sector will have a number of                                                  showed a great amount of satisfaction for    from dealers and customers in Ireland,         temperatures 50 degrees Celcius below
        economic waters I believe Hyundai            Government infrastructure projects                                                         good durability 29 ton excavator which he    Russia and Argentina. Specifically, Hyundai    freezing.
        Construction Equipment is the logical        coming online throughout 2009.                                                             bought in 2003. He said, “The excavators     received     an    appreciation        and
        choice. Businesses are looking at ways of    HCEA will host the largest stand at ACE
        reducing expenditure and increasing          and have included a number of
        efficiency, which Hyundai products           ‘Performance Partners’ to exhibit
        provide with a sounder whole of life cost    alongside HCEA. These include Hyundai
        if you consider acquisition, service, fuel   Motors, Cummins, local financial
        and on-going repairs. The key is to          providers and regional mechanical                                                                                                       HMF Supported Anfas Food Product Fair
        highlight the augmented benefits of          servicing agents. “Having these key
        purchasing a piece of Hyundai                stakeholders at our stand boosts our                                                                                                    The Hyundai Machine Forklift (HMF)             been negatively affected by the current
        Construction Equipment to the customer.      credibility with the customer. If you can                                                                                               participated in the Anfas Food Product Fair    economic crises. HMF supported one model
        Look at the purchase as an investment in     demonstrate all parties working together                                                                                                which took place from February 3rd to 7th in   of forklift (30D-7) and it was sole forklift
        their business and how over the long         as a team to service and support the                                                                                                    Antalya, Turkey.                               company which attending the food fair.
        term service, parts and the relationship     product, you are far more likely to win                                                                                                 Even though it was a food products based
                                                                                                                                                                                             fair, HMF’s presence was driven by the                 - This article was submitted by HMF,
                                                                                                                                                                                             dynamics of the food sector which has not                                             Turkey

10 Hyundai Construction Equipment Spring 2009                                                                                                                                                                                                      Spring 2009 Hyundai Construction Equipment   11
    HHI News                                                                                                                                           Introducing Korea
    Hyundai Heavy Industries Co.,Ltd.

                                                                                                   New 1260-Ton Class
       HHI signed MOU to build wind turbine                                                        Crane Installed
       manufacturing plant                                                                                                                                        Koryo Celadon - Creating Jade with Clay
                                                                  factory will be 600MW.                                                            Koryo celadon pottery occupies a special place among the world-class cultural assets of Korea, and in the history
                                                                  HHI plans to expand the
                                                                  capacity to 800MW by
                                                                                                                                                    of world ceramics. It is a unique form of art, which has been admired and appreciated by art lovers of East and
                                                                  2013.                                                                             West alike.
                                                                  The global wind market
                                                                  is emerging rapidly as                                                                                                                  Koryo celadon's gently           materials used to make the celadon have
                                                                  one of the clean                                                                                                                        flowing curves and delicate      been chemically analyzed, and the process
                                                                  renewable       energy.                                                                                                                 bluish-green glaze refresh       of firing pottery at high temperatures has
                                                                  According to the report                                                                                                                 the eyes and the mind of         become so much easier, modern potters
                                                                  of Denmark's BTM                                                                                                                        the viewer. The semi-            have failed to replicate the true mystical
                                                                  Consult, the world wind                                                                                                                 transparent            glaze,    beauty of celadon. Creating high quality
                                                                  market will reach 250            The Shipbuilding Division installed a new                                                              reminiscent of a clear sky       celadon appears to have required a spiritual
                                                                  billion dollars by 2017          1,260-ton class Goliath Crane at its 670m                                                              after a storm, is the essence    devotion on the part of the Koryo potters.
                                                                  from 31 billion dollars          long, 92m wide Drydock No. 3.                                                                          of the Koryo celadon's
                                                                  worth of 19,791MW in                                                                                                                    beauty. The color is so          Born from Korean clay and fire, and the
                                                                  2007.                            The new crane, made by Hyundai Samho                                                                   subtle and delicate that it      devotion of Koryo potters, Koryo celadon is
        HHI signed a Memorandum of                                                                 Heavy Industries, is 140m wide, 118m high,                                                             appears to be a feature of       more than a cultural asset - it is a reflection
        Understanding (MOU) with Gunsan City,      “We are enhancing HHI’s competitive             and has a 1,260-ton lift capacity.                                                                     the clay itself, rather than     of the Korean spirit and character. With a
        Jeollabuk-do, Korea to build wind          power to expand new renewable energy                                                                                                                   something         artificially   rich history of development behind its
        turbine manufacturing plant by investing   business as future growth engine,” said         The installation and test trials for the crane                                                         applied.                         exquisite beauty, Koryo celadon has
        105.7 billion won. This factory will be    Mr. Choi Kil-seon, CEO of HHI.                  were completed by the end of December,                                                                                                  become a symbol of the culture of Korea,
        completed by September 2009.                                                               with operations starting from January 1st.                                                             Celadon is created with          as well as a valuable addition to the world's
                                                   HHI produced its first generator for wind                                                                                                              clay and glaze that contain      ceramic heritage.
        The plant which will cover 132,000         turbines in 1988 and has exported in-           With the new goliath crane, the                                                                        a small amount of iron.
        square meters will be capable of           house developed transformers and                productivity and efficiency of the division is                                                         When the pottery is fired in       Source : Fifty Wonders of Korea (2007)
        producing 1.65MW-class wind turbines.      converters for wind power plant to              expected to increase with regard to the                                                                a kiln, the iron oxidizes and
                                                   U.S.A., China and European countries.           production of all types of commercial                                                                  produces the unique jade
        The annual production capacity of the                                                      vessels.                                                                                               color of Koryo celadon. The
                                                                                                                                                                                                          temperature inside the kiln
                                                                                                                                                                                                          is kept between 1250°C
                                                                                                                                                                                          and 1300°C. This high temperature must
                                                                                                                                                                                          be maintained for 24 hours in order to
    The World's First T-Shaped Dry-Dock                                                                                                                                                   achieve the coloring effect. Considering
                                                                                                                                                                                          that this work was being done a millennium
                                                   HHI built the world's first T-shaped dry-dock   constructed in one dock. The tandem                                                    ago, we can infer that the Koryo potters not
                                                   adding additional space to its No. 1 dock,      process will double the capacity of the No.                                            only possessed advanced tools and
                                                   measuring 165m in length, 47m in width,         1 dock from four 10,000TEU (or more) class                                             equipment, but were also very experienced
                                                   12.7m in height, an 98,488.5m2 in volume.       containerships per year to eight.                                                      in temperature control.

                                                   The T-shaped dry-dock enables HHI to            HHI is constantly improving its                                                        However, technology alone cannot explain
                                                   utilize a tandem shipbuilding process in        competitiveness by developing new creative                                             or create the beauty of Koryo celadon. Even
                                                   which two ships can be simultaneously           shipbuilding methods.                                                                  today, when the clay, glaze and other

12 Hyundai Construction Equipment Spring 2009                                                                                                                                                                                                      Spring 2009 Hyundai Construction Equipment   13
        Customers’ Pictures                                                                                                                                                                                               Dealer Story
    Please send any pictures you wish to share.
    A gift will be sent to the person whose pictures are selected.

            Picture files 1600 x 1200 pixel files are recommended
            (or higher than 3 MBs)
            Send to : bradk@hhi.co.kr

         Along with the picture, please include :
              1. Sender’s name / address
              2. The model of the equipment
              3. Where the equipment is and what it is working on
                                                                                           < The Gift (miniature of R800LC-7A) >

         Selected pictures may be used in promotional products or printed matters by Hyundai Heavy Industries, CO., LTD hereafter

            Hyundai throughout the world job sites

                                                                                                                                    Saleh & Abulaziz Abahsain Co. Ltd
                                                                                                                                    (Saudi Arabia)
                                                                                                                                    “We always respond to market needs”
                                                                                                                                               Saleh & Abulaziz Abahsain Co. Ltd,     market share in Saudi Arabia with Hyundai’s          Hanfi. “On behalf of Abhasain, we hope that
                                                                                                                                               is Hyundai’s exclusive dealer in       20-ton excavator due to market confidence            all Hyundai dealers will have continued success
                                                                                                                                               Saudi Arabia, established in 1947.     and their various experiences with Hyundai           in their business.”
                                                                                                                                    The founders, Saleh and Abdulaziz, had a          equipment.
                                                                                                                                    strong vision for their fledgling enterprise.                                                          To stay up-to-date and informed on the latest
                                                                                                                                    They started their business as an electrical      “These days, we are suffering from the most          news and events, please visit a website at
                                                                                                                                    contractor and power distribution company         difficult economic period caused by the              www.abahsain.net.
                                                                                                                                    and then expanded to trading, construction,       financial crisis sparked by the United States.
                                                                                                                                    real estate and services. It is proud to be one   However, we are very confident we will
                                                                                                                                    of the Top 50 companies in Saudi Arabia,          overcome this crisis with our core philosophy,
                                                                                                                                    contributing its fair share to the development    ‘We are market driven. We respond to market
                                                                                                      R210LC-7 in Brazil
                                                                                                      R160LC-7 in Brazil
                                                                                                                                    of the Saudi economy.                             needs’. We always try our utmost to respond
                                                                                                      R450LC-7 in Spain                                                               to market needs earlier than others.”
                                                                                                      R450LC-7 in Mexico            Abahsain decided to establish Industrial
                                                                                                      R450LC-7 in Venezuela         Supplies Development Co. Ltd. as their            “We truly believe that the customer is always
                                                                                                                                    separate corporation to focus on the heavy        right and we exist only for them. We will
                                                                                                                                    equipment market with Hyundai Heavy               definitely overcome this crisis earlier than other
                                                                                                                                    Industries in 1993. In 2008, they took a 20%      competitors.” said product manager Azhar

14 Hyundai Construction Equipment Spring 2009                                                                                                                                                                                                      Spring 2009 Hyundai Construction Equipment   15

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