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Marlene D

VIEWS: 13 PAGES: 6

  • pg 1
									                                Marlene Morris Towns
                                      Curriculum Vita

Office Address:                                          Home Address:
The Marshall School of Business                          9151 Foothill Blvd.
University of Southern California                        Sunland, CA 91040
3660 Trousdale Parkway, 227 Acctng                       (202) 746-3881 cellular
Los Angeles, CA 90089
Phone: (213) 740-7123
E-mail: marlene@marshall.usc.edu

Education
      Ph.D., Marketing, The Fuqua School of Business, Duke University, 2000 (co-chairs
             James Bettman, John Payne).
      B.S., Commerce (concentrations in Marketing and Management), McIntire School of
             Commerce, University of Virginia, 1991.
      Los Angeles Advertising Agencies Association Ad University participant, 2005.

Research Interests
      Consumer decision making; sources and quality of consumer information;
      entertainment/fashion marketing; non-traditional marketing communications; marketing
      of luxury brands; target marketing/advertising; youth/urban markets.

Publications
      “The Animosity Model of Foreign Product Purchase: A Study in the People‟s Republic of
            China,” with Jill Klein and Richard Ettenson. Journal of Marketing, January
            1998, pp. 89-100.
      “An Examination of Cross Cultural Researcher Bias in Experimental Data Collection,”
            with Tiffany Barnett and Jennifer Wideman. Published in proceedings, 6th Annual
            Symposium on Cross Cultural Issues in Business, Scott Smith (ed.), Brigham
            Young University, December 1997, pp. 163-164.
       “On the Come Up: Hip Hop Makes Multicultural Mainstream,” September 1, 2004,
             Marketing News, American Marketing Association.
      “Who is in Control?: The Role of Self-Perception, Knowledge and Income in Explaining
            Consumer Financial Behavior,” (with Vanessa Gail Perry, George Washington
            University), Journal Consumer Affairs, Winter 2005, pp. 297-315.

Other Research
      “Holy shopping habits: Investigating consumer responses to the marketplace practices of
             quietly Christian companies” working paper with Andrea Scott, Pepperdine
             University.
      “An examination of demographic differences in home video purchase and consumption”
            working paper with Nancy Spears, Warner Bros.
      “Hip Hop Heard „Round the World: Consumer Implications of Urban Identification in the
            U.S. and Hong Kong,” working paper being revised for resubmission to the
            Journal of Marketing Research.
      “Bridging the Intercultural Synapse: The Role of Cultural Distance in the Diffusion of
             Cultural Artifacts,” working paper with Dawn C. Porter.
      "Turning Browsers Into Buyers: Effects of Process Transparency on Consumer Reliability
             Perceptions and Preference," working paper based on doctoral dissertation, Duke
             University, invited for revision, Journal of Consumer Research.
      “Defining Urban Identification: Its Relationship to Selected Aspects of Consumer
             Behavior,” working paper, targeted for submission to Journal of Consumer
             Research.
       “Overcoming Animosity: Cross Cultural Implications of Consumer Urban Identity,”
             working paper, targeted for submission to Journal of Marketing.

Presentations
      Klein, Jill and Marlene Morris (1996), “International Tension and Attitudes Toward
              Foreign Products: When a Past Enemy Comes to Market.” Paper presented at the
              annual meeting of the Society for Consumer Psychology, Hilton Head, SC.

      Morris, Marlene (1996), “Degrees of Targeted Advertising: How Much is Too Much?”
             Paper presented at the annual Relationship Marketing Conference, Emory
             University, Atlanta, GA.; served as session co-chair.

      Luce, Mary Frances, Marlene Morris, James Bettman and John Payne (1996),
             “Choice/Matching Preference Reversals and Coping with Tradeoff Difficulty.”
             Paper presented at the Annual Association for Consumer Research Conference,
             Tucson, AZ.

      Invited Guest, Doctoral Internationalization Consortium in Marketing (1997),
              University of Texas at Austin.

      Morris, Marlene and Mary Frances Luce (1997), “Decision Delay as a Mechanism for
             Coping with Negative Decision-Related Emotion.” Poster session, Association for
             Consumer Research Conference, Denver CO.

      Morris, Marlene (1997), “Decisions We Might Not Want to Make: Issues of Control in
             Consumer Decision Making.” Poster session, Judgment and Decision Making
             Conference, Philadelphia, PA.

      Morris, Marlene, Tiffany Barnett and Jennifer Wideman (1997), “An Examination of
             Cross Cultural Researcher Bias in Experimental Data Collection.” Presented at
             the 6th Annual Symposium on Cross Cultural Issues in Business, Honolulu, HI.
Invited Guest, Proctor & Gamble Marketing Innovation presentation (1999), Cincinnati, OH.

Morris, Marlene (2000) “Turning Browsers Into Buyers: Effects of Information
       Reliability on Consumer Preference.” Paper presented at the annual Society for
       Consumer Psychology Winter Conference, San Antonio, TX.

Morris, Marlene (2000) “The Effects of Individual Differences on Consumer Trust in
       Internet Marketers.” Paper presented at the annual Association for Consumer
       Research Conference, Salt Lake City, UT.

Morris, Marlene and Vanessa Gail Perry (2001) “Learning from the „School of Hard
       Knocks‟: An Assessment of Consumer Financial Information Sources.” Paper
       presented at the Marketing and Public Policy Conference, Washington DC.

Morris, Marlene (2000) “The Effects of Individual Differences on Consumer Trust in
       Internet Marketers.” Paper presented at the 2001 Marketing Communications and
       Consumer Behavior seminar, La Londe Les Maures, France.

Morris, Marlene (2002), “Degrees of Targeted Advertising: The Effects of Over-
       Targeting and the Use of Stereotypes” Paper presented at the Society for
       Consumer Psychology Winter Conference, Austin, TX; served as session chair.

Morris, Marlene and Meaurie White (2002), “Classic „and‟ Cool?: The Marketing of
       Luxury Goods to the Urban Market.” Paper presented:
       - Advertising and Consumer Psychology Conference, New York, NY.
       - Association for Consumer Research Conference, Atlanta, GA.
       - Invited Guest, Grey Worldwide, New York, NY
       - Invited Guest, University of Virginia, Charlottesville, VA (2003)

Morris, Marlene (2003) “Classic „and‟ Cool?: A Comparison of Urban and Traditional
       Luxury Goods Consumers in the US.” Paper presented at the 2003 Marketing
       Communications and Consumer Behavior seminar, La Londe Les Maures, France.

Perry, V & Morris, M (2003) “Learning from the School of Hard Knocks: Antecedents of
        Consumer Financial Knowledge.” Paper presented at the 2003 Marketing and
        Public Policy Conference, Washington DC.


Morris, Marlene (2003) “Hip-Hop Heard „Round the World: An Examination of
       Consumer Urban Identity.” Paper presented at the 9th Cross-Cultural Research
       Conference, Montego Bay, Jamaica.

Perry, V., Robinson, Q. and Morris, M (2003) “Beliefs about Self and Others: A Cross-
        Cultural Comparison of Ghana and the United States.” Paper presented at the 9th
        Cross-Cultural Research Conference, Montego Bay, Jamaica.
      Morris, Marlene (2004) “Defining Urban Identification: Its Relationship to Selected
             Aspects of Consumer Behavior.”
             Invited Guest, University of Southern California, September, 2004.
             Invited Guest, California State Northridge, Brown Bag Series, March 2005.

      Morris, Marlene (2004) “Hip Hop Heard „Round the World: A Cross-Cultural
             Examination of Consumer Implications of Urban Identification in the U.S. and
             Hong Kong.” Paper presented at the Journal of Marketing/Marketing Science
             Institute Academic/Practitioner Collaborative Research Conference, Yale
             University, December 2004.


Teaching Experience
      Assistant Professor, Clinical Marketing, The Marshall School of Business, University of
             Southern California, 2006 – present.
                     Marketing Fundamentals (BUAD 307) Fall 2006 - present
                     Consumer Behavior (MKT 450) Spring 2010
                     Guess? Inc. Fashion Retail Strategies Program (executive education)
                      Fall 2009- present
                         o Instructor
                         o Faculty Advisor (Fall 2009, Spring 2009)
                     Media & Entertainment: Branding and Integrated Marketing online
                      course (executive education) Fall 2009 - present
                     Entertainment Marketing (BUAD 499) Spring 2009
      Assistant Professor, McDonough School of Business, Georgetown University, 1999 –
             2006.
      Director/Facilitator, MBA Integrated Learning Experience II Business Simulation,
             McDonough School of Business, Georgetown University, spring 2003.
      Instructor, McDonough School of Business Executive Education, “Integrated Marketing
              Communication in an E-Commerce World,” spring 2001 (see ratings next
              section).
      Instructor/Facilitator, Executive Education Integrated Business Simulation, Fuqua
              School of Business, 1994 - present.
      Instructor/Facilitator, MBA Integrated Learning Experience II Business Simulation,
              Fuqua School of Business, spring 1995 - 1999.
      Teaching Assistant, BA466 Market Research, Professor Jill Klein, Fuqua School of
             Business, fall 1995.
      Teaching Assistant, BA460 Product Management, Professor Geraldine Henderson, Fuqua
             School of Business.
       Teaching Assistant, BA463 Marketing of High Technology, Professor Preyas Desai,
              Fuqua School of Business.
       Guest Lecturer, LEAD Program, Fuqua School of Business, "Advertising to Minority
              Markets,” “Careers in Business,” summers 1995 - 1998.
       Instructor, MS161 Marketing Management, Duke University, summer 1997 (Instructor
               Rating: 4.9/5), spring 1998 (Instructor Rating: 5.17/6).

Teaching Interests
      Principles of Marketing
      Entertainment Marketing
      Consumer Behavior
      Advertising & Promotion
      Integrated Marketing Communication

Honors/Awards
      GE Faculty for the Future Initiative Scholarship recipient, 1995-1998
      University of Virginia McIntire School of Commerce, doctoral scholar grant, 1994-1997
      Duke University Fellowship, 1994-1999
      Proctor & Gamble Marketing Innovation Research Fund, dissertation grant, 1999

Community/University Service
       Reviewer, Association for Consumer Research, 2000 – present.

       Faculty Advisor, Fashion Industry Association, 2008 – present.

       Faculty Advisor, Hospitality Industry Association, 2008 – present.

       Faculty Advisor, Innovative Minds in Advertising, 2009 – present.

       Faculty Advisor, LACI (Los Angeles Community Impact) Project 2009-10.

       FSM (Faculty Student Mentor), 2008 - present

       Reviewer, Journal of Consumer Research, 2003.

       Reviewer, Society for Consumer Psychology, 2000–2002.

       Faculty Advisor, Alpha Kappa Psi Business Fraternity, Georgetown Univ., 2001–2002.

       Reviewer, 6th Annual Symposium on Cross-Cultural Issues in Business, 1997.

       Minority recruiter for Doctoral Programs, Fuqua School of Business, 1995 - 1998.
       Assistant recruiter for MBA Programs, Fuqua School of Business, 1996 - 1998.

       Volunteer, Sanford School of Public Policy community voter registration drive, 1996.

       Graduate Student Liaison, The LEAD program, Duke University, 1995 - 1999.

       Volunteer, Big Sister Program, Durham County Public Schools, 1997 - 1998.


Professional Affiliations
      American Marketing Association
      Association for Consumer Research
      Society for Consumer Psychology
      Society for Judgment and Decision Making
      Ph.D. Project Marketing Doctoral Students Association


Employment
       Expert Witness, New York State Attorney General‟s Office vs. RJ Reynolds/Kool
              Cigarettes, Fall 2005.
       Intern, Advertising Educational Foundation‟s Visiting Professor Program, Grey
               Worldwide, summer 2002.
       Senior Consultant, Andersen Consulting, Florham Park, NJ, 1991 - 1994. Projects
              included AT&T, Pepsi Cola Co., Marsh & McLennan, Exxon Corp.

       Retail Sales/Manager, Standard Office Supply, Washington, DC, Summers 1984-1991.

       Co-founder/Manager, University Impressions, Charlottesville, VA, 1989 - 1991.

								
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