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frontline The Susan G. Komen Breast Cancer Foundation’s Newsletter Second Quar ter 2003 Komen Professors of Survivorship Work to Improve Quality of Life he Komen Foundation recently announced the recipients T of its 2003 Professor of Survivorship Award. They are nutritionist Wendy Demark-Wahnefried, Ph.D., R.D., from make sense of the complex medical, personal and practical information on breast cancer, so Duke University, and radiation oncologist Marisa C. Weiss, they can make the best decisions Wendy Demark-Wahnefried, Ph.D., R.D. M.D., from Lankenau Hospital in Wynnewood, PA. for their lives. LBBC’s programs include conferences, workshops, Established in 1999 by the Komen Foundation and given annually, newsletters, a telephone helpline the Professor of Survivorship Award recognizes and rewards and Web site and a nationwide the efforts and achievements of individuals within the ranks of train-the-trainer program that medicine, research, education and advocacy for their efforts to helps meet the needs of medically improve the overall quality of life for breast cancer survivors. underserved women. In 1998, Dr. Weiss authored Living Beyond Dr. Demark-Wahnefried is associate research professor, Breast Cancer, a book that was Marisa C. Weiss, M.D. department of surgery, Duke University School of Medicine the ﬁrst of its kind to focus and Allied Health Programs, Durham, NC. She is a nationally exclusively on breast cancer survivorship. recognized nutritionist who has made signiﬁcant contributions to determining the causes of and solutions to one of breast cancer Through the Komen Foundation’s 20-year association with the survivorship’s most vexing problems: weight gain. During the nation’s leading oncologists, researchers, physicians, psychosocial past decade, her in-depth energy balance studies have focused workers, public policymakers, survivors and breast cancer on breast cancer patients that receive adjuvant chemotherapy. advocacy groups, it has recognized the unique challenges breast These efforts have resulted in 10 scientiﬁc papers and a cancer survivors can face. renewed look at the issue among practitioners. Dr. Demark- Wahnefried currently leads three National Institutes of “The establishment of the Komen Foundation’s Professor of Health-funded studies to determine if diet and physical activity Survivorship Award acknowledges that breast cancer survivorship programs can improve overall challenges are complex and often encompass multiple areas of inside well-being and quality-of-life emotional and physical concern,” said Rebecca Garcia, Ph.D., Men Can Get Breast Cancer, Too 2 issues for breast cancer and vice president of health sciences for the Komen Foundation. MRI May Be Good News 3 prostate cancer patients. “Quality-of-life issues for survivors can include self-image, 2003 Breast Cancer Statistics 3 concerns with overall health, employability and insurability, Breast Cancer 3-Day 4 Dr. Weiss is a practicing sexuality, and the long-term psychological burden that frequently Lee National Denim Day® 5 radiation oncologist at accompanies the experience of life-threatening illness. Many sur- New Board Leaders Named 5 Prevention & Early Detection 6 Lankenau Hospital in vivors tell us that these can be difﬁcult issues to navigate through Komen College Scholarship Awards 6 Wynnewood, PA. A well- or around once treatment ends and ‘normal’ life resumes. These The St. Paul Companies 7 known breast cancer advocate, awards were established in direct response to survivors’ needs.” Komen Champions for the Cure™ 7 Dr. Weiss is the creator of two Tell Us What You Think! 8 non-proﬁt organizations, Recipients of the Foundation’s Professor of Survivorship Award Partners in the Promise 9 Afﬁliate & Volunteer News 10 breastcancer.org and Living each receive a cash award of $20,000 that is used to advance their Rally for a Cure® 11 Beyond Breast Cancer (LBBC), efforts toward improving the lives of breast cancer survivors. 2003 Pony Express 12 designed to inform and support Komen Afﬁliate in Puerto Rico 13 women affected by breast can- Tell us what you think! Brinker Receives Lifetime Award 13 cer and to improve the quality In order to evaluate Frontline, the Komen Foundation’s quarterly newsletter, we’ve Komen Race for the Cure® Series 14 Yoplait: Save Lids to Save Lives™ 14 of their lives. Her pioneering created a survey that will help us determine what types of information and formats Internet-based organization you prefer. By completing and returning the survey on page 8, you’ll be helping us Marketplace 15 better communicate with you, our partner in the ﬁght against breast cancer. Your Donation Can Help 15 called breastcancer.org helps You can also complete this survey online at www.komen.org/frontlinesurvey. New Education Material 16 women and their loved ones frontline 2 Men Can Get Breast Cancer, Too By LaSalle D. Leffall, Jr., M.D., Chair, Komen Foundation Board of Directors ast fall, my dear friend, former U.S. breast cancer was caught L Senator Edward W. Brooke, was diagnosed with breast cancer. Not fairly early and after undergoing a modiﬁed unlike most Americans, before his radical mastectomy and diagnosis Ed thought breast cancer the removal of several lymph was primarily a woman’s disease and nodes on the right side, something that rarely occurred in he is doing quite well. men. As a result, he dismissed an early LaSalle D. Leffall, Jr., M.D. warning sign — in his case a nagging While his main goal was to pain on the right side of his chest. get healthy, Ed couldn’t help but ponder the obvious during Ed leads an active retirement (he served in the U.S. Senate until his diagnosis and ensuing 1978 and retired from private law practice in 1985), tending treatment. He asked me on Edward W. Brooke (R-MA) served animals on his farm in rural Virginia, swimming, playing tennis, several occasions, “If men can in the U.S. Senate from 1969 to 1978 gardening and landscaping. He just assumed the discomfort in get breast cancer, why aren’t and has the distinction of being the ﬁrst African American elected to the Senate his chest was his aging body’s way of slowing him down after more doctors regularly using since the Civil War. He earned high praise some overzealous digging in the garden. He ignored the pain proven early detection methods and respect for the trail he blazed for for several months before ﬁnally consulting his physician. like clinical breast exams and African Americans in government service, x-ray mammography to catch and in particular for his efforts on behalf “Just a sore muscle,” his family doctor originally said. However, the disease early, when it is of civil rights and for the rights of the poor and elderly. The senator is 83 and as time passed, rather than getting better, the pain became more most treatable?” resides with his wife, Anne, in Virginia. persistent and pervasive. His wife, Anne, felt a small lump under his nipple and urged him to have it re-examined. Using One of the main reasons is cost. Insurance companies don’t all available technologies (mammography, CAT scan, sonography, want to pay for procedures or exams for a disease that affects needle biopsy), Ed’s physician ﬁnally diagnosed breast cancer a relatively small number of Americans. Another reason is in September 2002. awareness. Because most men don’t think they can get it, in many cases the symptoms are ignored. And even if they do In the immediate weeks following his diagnosis, Ed and Anne have these signs checked out by their physicians, many general were overloaded with information. They learned that many of practitioners will simply put a stethoscope on a man’s chest to the risk factors and statistics associated with breast cancer in listen for a heart problem and never think to do a breast exam. women were the same for men. For instance, one of the main risks for breast cancer for anyone is the simple act of aging. Ed is now working to change that perception. After taking The older you get, the greater your risk. As with women, men several months to come to terms with his own breast cancer, he with relatives who carry a mutated breast cancer gene are recently went public with his story. He plans to work with the thought to be at greater risk. In addition, African Americans Komen Foundation to encourage physicians to perform breast are more likely to die from the disease than Caucasians — a examinations on men more regularly and to encourage insur- statistic that is true for both genders, as African Americans tend to ance coverage for mammograms for men. “I love my privacy,” get diagnosed at later stages when the disease has already spread. he said. “But I know that by talking about my own breast cancer I may help other men who are unaware that they may Others who may be at a higher risk for male breast cancer are have this disease. It’s my goal to raise awareness among men those who take estrogen or who naturally produce higher levels and their healthcare providers that breast cancer is not limited of the hormone (common with liver diseases such as cirrhosis). to women, and that early detection can save the lives of men Men with Klinefelter’s syndrome, a genetic condition that results in whose breast cancer is found and treated early.” low testicular function, and men who have had their chest exposed to radiation treatment, are also thought to be at a higher risk. Ed credits his wife, Anne, for saving his life. “If she hadn’t looked at that lump, I never would have done anything about it.” Similar to most female breast cancer patients, outside of aging, Ed did not have any of the other risk factors. Fortunately, his Dr. Leffall is a noted breast surgeon and chair of the President’s Cancer Panel. He is the Charles R. Drew Professor of Surgery at Howard University Hospital and Medical School. He is currently serving a second term as chair of the Komen Foundation Board of Directors. Dr. Leffall and Sen. Brooke have been friends for more than 40 years. Dr. Leffall was the very ﬁrst person the senator called when he was diagnosed with breast cancer. 3 frontline Studies Show MRI May 2003 Breast Be Good News for Cancer Statistics At-risk Women, Not Incidence Rates In 2003 it is anticipated that 211,300 women and 1,300 men in for Widespread Use the U.S. will develop invasive breast cancer. New cases of in situ breast cancers will account for an additional 55,700 cases esearchers at the annual meeting of the American Society of R Clinical Oncology (ASCO) in May presented three studies on magnetic resonance imaging (MRI) showing that MRI may this year. Approximately 85 percent of these will be ductal carcinoma in situ (DCIS). The most common cancers diagnosed in women are breast, lung and colorectal. Overall, breast cancer have signiﬁcant implications for women at high risk for breast will account for 31 percent of all cancers diagnosed in women cancer. The ﬁndings indicate that MRI is a more sensitive this year. The differences between racial and ethnic groups can screening tool than mammography, but results also suggest a best be illustrated by comparing the incidence of breast cancer lower rate of speciﬁcity among women screened with MRI. cases in the female populations (per 100,000): • Caucasian 137.0 “These studies are good news for women who fall into the • African American 120.7 ‘high risk’ category — women who have the BRCA-1 or • Asian American/Paciﬁc Islander 93.4 BRCA-2 gene mutation or who have a strong history of breast • Hispanic/Latina 82.6 cancer in their families,” said Rebecca Garcia, Ph.D., vice • American Indian/Alaska Native 59.4 president of health sciences for the Komen Foundation. Mortality Rates In the case of younger at-risk women, MRI could become a The estimated number of breast cancer deaths in 2003 in the method for breast cancer screening because mammography is U.S. is 39,800 for women and 400 for men. Breast cancer is the limited in its ability to detect abnormalities in the generally leading cause of cancer deaths in women ages 20-39 and 40-59. denser breast tissue of younger women. Many physicians Breast cancer is surpassed by lung cancer as the leading cause currently rely on MRI, as approved by the Food and Drug of cancer deaths for women 60 years and older. The annual Administration (FDA) in 1991, for use in addition to mortality rates in the female population by racial and ethnic mammography to enhance detection and diagnosis capabilities. group (per 100,000) are as follows: • Caucasian 29.3 “Despite its limitations, though, mammography remains the • African American 37.3 gold standard in detecting and diagnosing breast cancer,” • Hispanic/Latina 17.5 Garcia said. “The timing is not right to drive widespread • American Indian/Alaska Native 14.8 demand for MRI. For a modality to become a standard of care • Asian American/Paciﬁc Islander 13.1 there must be consistency and standardization of equipment, screening protocols, training and image interpretation.” According to the most recent data, mortality rates declined by Dr. Garcia added that with the release of the studies at ASCO, 1.4 percent per year during 1989 to 1995, and by 3.2 percent “It is important to stress to the public that cost and accessibility per year since then. The largest decreases have been observed issues limit the widespread use of MRI in breast imaging, in younger women, both white and African American. The despite the encouraging ﬁndings of this study.” decline in the mortality rate is attributed to both early detection and improved treatment. The Komen Foundation is a global leader in the ﬁght against breast cancer through its support of innovative research, educa- Five-year Survival Rates tion, screening and treatment programs. The Foundation devotes For breast cancer that is localized to the breast, the ﬁve-year a major category of its grants program to research that focuses on relative survival rate is 97 percent. When breast cancer has breast imaging technology and was among the ﬁrst to provide spread regionally, i.e., to the underarm lymph nodes, the research grants speciﬁcally to study the efﬁcacy of MRI in breast ﬁve-year relative survival rate is 78 percent. Women who are cancer screening and diagnosis. During the last ﬁve years, the diagnosed with distant metastasis (e.g., bone, liver, lungs) have Foundation has funded more than $3 million in research speciﬁc a 23 percent ﬁve-year relative survival rate. to MRI. In addition, the Foundation is a member and funding source of the International Working Groups for Breast MRI. CA: A Cancer Journal for Clinicians, Cancer Statistics, 2003. V53:1. Jan/Feb. 2003. To read more about the MRI studies mentioned in this article, visit www.komen.org. frontline 4 Komen Foundation and National Philanthropic Trust Join Forces for the Breast Cancer 3-Day net proceeds to establish the NPT Breast Cancer Fund, a special ﬁeld-of-interest fund for breast cancer initiatives. As the primary beneﬁciary, the Komen Foundation will B E N E F I T I N G receive 85 percent of the net proceeds to support breast cancer research, education, screening and A NATIONAL PHILANTHROPIC TRUST PROJECT treatment programs. he Komen Foundation “The Breast Cancer 3-Day T and the National Philanthropic Trust (NPT) will have an enormous impact on funding for breast cancer are collaborating on the research and patient support Breast Cancer 3-Day, a series programs,” said Eileen of three-day walks that will Heisman, president of the raise millions of dollars for the NPT. “This life-changing ﬁght against breast cancer. experience provides individuals The ﬁrst three events will an opportunity to make a cancer for the future,” said cause, together walk 20 miles take place in San Francisco, personal difference in the ﬁght Patrice Tosi, executive vice a day for three days to battle CA, November 7-9, 2003; against breast cancer and president and chief operating breast cancer one step at a Los Angeles, CA, November allows our organization the ofﬁcer of the Komen time. For some participants, 14-16, 2003; and San Diego, opportunity to be a part of an Foundation. the Breast Cancer 3-Day is a CA, November 21-23, 2003. incredibly worthwhile event.” tribute to those lost to breast Additional events are planned “A signiﬁcantly different cancer, for others it is a rally for 2004 with speciﬁc dates The Komen Foundation and fundraising opportunity for loved ones still ﬁghting the and locations to be announced. the NPT estimate that these than currently offered by the disease and for many it is a charity-driven events will Foundation, the 3-Day event celebration of their lives as The NPT, an independent realize more than $50 million series allows us to reach a breast cancer survivors. non-proﬁt organization, will through 2004 alone to fund whole new audience. We Whatever their inspiration, manage the events and will critical breast cancer research, strive to offer different all walkers have the same direct up to 15 percent of the education and community programs that speak to goal: to raise money to save outreach programs. people’s varying interests so lives and to help put an end we can bring into the fold to breast cancer. Putting the millions of individuals ready EVENT DATES to make a difference.” For more information or to Dollars to Work “As the primary beneﬁciary become a walker, supporter or November 7-9, 2003 About the Breast volunteer “crew member,” visit San Francisco, CA of the Breast Cancer 3-Day series, the Komen Foundation Cancer 3-Day www.breastcancer3day.org, can extend its funding reach At each Breast Cancer 3-Day or call 1.800.825.1000. November 14-16, 2003 event, thousands of women Los Angeles, CA to positively affect the lives of individuals and their families and men, including breast can- who face breast cancer today cer survivors, family members, November 21-23, 2003 friends and supporters of the San Diego, CA and invest in an end to breast www.breastcancer3day.org 5 frontline Christina Applegate Proves Denim Is Powerful Stuff ctress Christina Applegate, star life and she hopes everyone who wears jeans on Lee National A of such ﬁlms as The Sweetest Thing and A View from the Top, has joined Denim Day® will think about their own breast health. forces with Lee Jeans to raise funds “I have been blessed with a career where I have a voice — and awareness for the ﬁght against the opportunity to speak out and make a difference,” said breast cancer. Applegate is the 2003 Applegate. “Lee National Denim Day is an easy way to help spokesperson for Lee National Denim create awareness about the importance of early detection. I Day®, a one-day event that raises want to encourage more people to join me on Lee National millions of dollars for the Komen Denim Day so we can raise millions to help save lives.” Foundation in support of breast cancer research, education, screening and treatment programs. Last year, 1.2 million people helped raise more than $6.7 million, bringing the seven-year total to more than $36 million For the eighth year, millions of people nationwide will think raised on Lee National Denim Day® for breast cancer about breast health as they slip into their favorite jeans on research, education, screening and treatment programs. Friday, October 10 and make a $5 donation to the Komen Foundation. This year’s fundraising goal is $6.5 million. “Funds raised from Lee National Denim Day over the last seven years have helped fund valuable programs that could not “The power of millions of individuals joining together on one have been funded otherwise,” said Susan Braun, president and day, for one cause is immeasurable,” said Kathy Collins, vice chief executive ofﬁcer of the Komen Foundation. “We have president of marketing for Lee Jeans. “It is our goal to raise made major advancements in the ﬁght against breast cancer, millions of dollars for research and community outreach programs but there is still much to be done. We cannot underestimate the as well as raise awareness so everyone will do breast self-exams power of programs like Lee National Denim Day to help raise and get regular check-ups. Christina Applegate’s personal much-needed funds and help raise public consciousness that story will reach people nationwide and Lee Jeans is honored breast cancer has not been cured — yet.” to have her help lead the charge this year. ” In the coming months, Applegate will make personal appear- Applegate is speaking out about Lee National Denim Day® in ances on behalf of Lee National Denim Day® and appear in a honor of her mother, Nancy Priddy, who was diagnosed with national print ad campaign with the hope of recruiting millions breast cancer when Christina was only seven years old. of people to join the ﬁght against breast cancer. To register Applegate believes early detection helped save her mother’s your company, school or organization call 1.800.521.5533 or visit www.denimday.com. New Board Leaders Named he Komen Foundation has named Stephen Wilson chair. Dr. Leffall is the Charles T Wyatt, D.M.D., M.P.H., and Neel Stallings to its board of directors. Dr. Wyatt will serve a one-year term on the Komen R. Drew Professor of Surgery at the Howard University College Stephen Wilson Neel Stallings Foundation Board of Directors. He currently serves as the of Medicine. He is a surgeon, Wyatt, D.M.D., M.P.H. associate director for cancer control at the Lucille P. Markey oncologist, medical educator and Cancer Center, University of Kentucky in Lexington, KY. leader in professional and civic organizations. In May 2002, Dr. Stallings will serve a one-year term as the elected Afﬁliate Leffall was appointed by President George W. Bush as a member representative on the board. A four-year breast cancer and chair of the President’s Cancer Panel. survivor, Stallings helped plan the ﬁrst Komen Race for the Cure® in Charlotte, NC, in 1997 and has served on the Komen Other members of the Komen Foundation board of directors Charlotte Afﬁliate’s board since 1999. are: Norman Brinker, Linda Custard, Connie O’Neill, Lynn Sellers (vice chair), Robert Taylor and Barney Young. Please In addition to the appointments of Wyatt and Stallings, LaSalle D. visit www.komen.org for more information about our board. Leffall, Jr., M.D., will serve a second two-year term as board frontline 6 Prevention & Early Detection: Key Ingredients to Winning the War on Cancer By Rep. Deborah Pryce (OH-15) hanks to the remarkable advocacy Patient Navigator, Chronic Disease Prevention, and Outreach T and awareness efforts of the cancer community, Congress has made clear its Act, legislation I recently introduced with my colleague, Democratic Caucus Chairman Robert Menendez of New Jersey. support for ﬁghting cancer tooth and nail. In fact, just this year, Congress fulﬁlled The Patient Navigator, Outreach, and Chronic Disease Prevention its ﬁve-year goal to double the budget of Act is a bipartisan effort that recognizes that navigating the health the National Institutes of Health (NIH), care system can be an insurmountable barrier for many people, bringing funding for this premier institution especially when they are poor, underinsured, or uninsured. The to a record $27.2 billion. It is truly extra- idea behind the bill is to help people stay healthy and navigate Rep. Deborah Pryce (OH-15) ordinary to see this level of commitment through the health system, from screening to diagnosis. It from the federal government to continue supporting and will fund a primary care provider to conduct culturally and encouraging medical research. After all, research is the back- linguistically competent prevention screenings, as well as a bone of ensuring new medications and treatments move from patient navigator to assist patients with referrals, follow-ups, bench to bedside. And while we continue to encourage the and general navigation of the health care system. A key development of life-saving new treatments for cancer, we component of the bill is year-round outreach to the target must also focus on one of the most vital components in the community, in a language the community understands and in a effort to save our friends and family from this terrible disease — manner that is culturally sensitive. prevention and early detection. The bill we’ve introduced will complement the work of organi- Earlier this year, President Bush issued a proclamation declaring zations like the Susan G. Komen Breast Cancer Foundation, April 2003 Cancer Control Month. The President stated that, who have already put in place model programs that fund a “More than 3,500 Americans are diagnosed with cancer each variety of community-based breast cancer screening and day. Yet experts believe that half of all cancer deaths are treatment projects, like patient navigator programs, for the preventable…During Cancer Control Month, we renew our medically underserved. The Foundation’s commitment to a commitment to overcoming cancer by learning more about its public-private partnership to eradicate breast cancer is prevention and early detection.” commendable and should be emulated. As we marked Cancer Control Month and National Minority By furthering this collaboration between the private and public Cancer Awareness Month in April, I was reminded of the sectors, we will maximize our resources and close in on that day extraordinarily innovative and creative initiatives being imple- when cancer no longer threatens the lives of our loved ones. mented in communities across this nation to place early detection and prevention on the side of every American. I’m pleased to The Komen Foundation thanks Rep. Pryce for her efforts in bringing have the opportunity to highlight one of these initiatives, the attention to the importance of the Patient Navigator program. Six Students Earn 2003 Komen College Scholarship Awards n September 2001, the Komen Foundation announced the Out of 49 applications, six scholarships were awarded for I launch of the Komen College Scholarship Award program. This award is intended to provide much-needed ﬁnancial 2003 to the following students: • Emily Meinen — Komen Tarrant County Afﬁliate assistance toward college tuition and fees for students who • Jonathan Hellyer — Komen Denver Metropolitan Afﬁliate have lost a parent to breast cancer. In the initial phase of the • Ruth Kane — Komen Milwaukee Afﬁliate award, recipients will receive a maximum of $10,000 per year • Melissa Cole — Komen Greater Lansing Afﬁliate for up to four years. The program is jointly administered by • Gray Garmon — Komen Dallas County Afﬁliate the Grants Department at Foundation Headquarters and • Jenna Baker — Komen Indianapolis Afﬁliate Komen Afﬁliates that have chosen to participate in the program. Congratulations to these awardees! 7 frontline Innovations in Corporate Giving: Komen Champions for The the Cure™ Expands St. Paul T he Komen Foundation’s grassroots public policy pilot project, Champions for the Cure™ (Champions), has expanded by adding six Companies new pilot Afﬁliates. The new pilot Afﬁliates, selected by application process, include the Komen Central Valley, Greater Cincinnati, Greater Kansas City, Indianapolis, Phoenix and San Francisco Bay Area Afﬁliates, as well as the Komen Pittsburgh Race for the Cure®. These Afﬁliates join the Phase I pilot Afﬁliates, including the Komen Arkansas, Austin, Denver Metropolitan, Mid-Kansas, Northeast Louisiana, North Jersey, Oregon and Southwest Washington, Sacramento Valley and Vermont Afﬁliates. Together, these Afﬁliates will work to increase federal investment in innovative breast cancer research, education, screening and treatment programs. Launched in 2002, Komen Champions for the Cure™ is working to educate Congress, the President, policymakers, Afﬁliates and the public about what they can do to make a difference in breast health Val Hallgren, Komen Twin Cities Afﬁliate, and Jay S. Fishman, chairman and chief and breast cancer care public policy. The Komen Foundation is working closely with the Champions executive ofﬁcer, The St. Paul Companies pilot Afﬁliates to build, educate, support and sustain grassroots public policy advocacy and expand inﬂuence at the federal, state and local levels. The Foundation welcomes the new pilot Afﬁliates to the o mark its 150th anniver- project and looks forward to another successful year of Komen Champions for the Cure™. T sary, The St. Paul Companies gave nearly 10,000 Komen Champions for the Cure™ is working to educate employees $100 (for a total of $1 million) to direct to their Congress, the President, policymakers, Affiliates and the favorite charities. Through the innovative charitable giving public about what they can do to make a difference in program — called “Thanks a breast health and breast cancer care public policy. Million” — company employ- ees donated to nearly 1,800 charities worldwide. The list Funding Initiatives of charities was eclectic, rang- This year, Champions is focused on increasing federal funding for breast cancer research and ing from national health and education and outreach programs for the medically underserved and ethnic minority populations. children’s organizations to Funding efforts at the National Institutes of Health (NIH), the National Cancer Institute (NCI), lesser-known entities such as the National Center for Minority Health and Health Disparities (NCMHHD) and the Centers a nonproﬁt that rescues retired for Disease Control and Prevention (CDC) through the National Breast and Cervical Cancer greyhound racing dogs. Early Detection Program (NBCCEDP) are essential in helping to put an end to breast cancer. The Susan G. Komen Breast To this end, Champions is asking policymakers to support the following funding levels for ﬁscal year Cancer Foundation received 2004: $29.6 billion for the NIH; $5.9 billion for the NCI; $200 million for the NCMHHD to help the largest number of employee fund research and programs aimed at reducing disparities in the overall rate of disease, incidence, grants, with 532 employees prevalence, mortality and survival of many ethnic minority and underprivileged Americans; and $220 designating company money to million for the CDC’s NBCCEDP to ensure that medically underserved and low-income women the Foundation. The Children’s have access to potentially life-saving breast and cervical cancer screening services. Additionally, Cancer Research Fund was a Champions supports an increase in funding for the National Institution for Enviromental Health close second, receiving 440 Sciences for research concerning links between enviromental factors and breast cancer. grants. The Saint Paul, Minnesota-based commercial Get Involved! property-liability insurance and You do not have to be a Komen Afﬁliate to join the effort. By visiting the Komen Foundation’s asset management services public policy Web site, www.policy.komen.org, anyone can send an e-mail to their members of (continued on page 9) Congress requesting support for these critical funding increases. You can also become a Komen e-Champion™ through the Web site and receive call-to-action e-mail alerts and updates about what’s happening in breast cancer policy. frontline 8 Tell Us What You Think! 1. How many issues of Frontline did you read/look at during the past year? 9. What do you do with Frontline after you have ﬁnished reading it (check all that apply)? ❑ All 4 issues ❑ 1 issue ❑ Pass it along to others ❑ Throw it away ❑ 3 issues ❑ None of the issues ❑ File for future use ❑ Other ❑ 2 issues ❑ Clip certain articles to save 2. If you didn’t read/look at Frontline, why not? 10. How would you prefer to receive information from the Komen Foundation? ❑ No time ❑ Topics not relevant ❑ Hard copy through the mail ❑ E-mail ❑ No interest ❑ Didn’t receive ❑ Fax ❑ Visit Web site only for information 3. Which of the following best describes how thoroughly you read Frontline? 11. If you received an electronic newsletter by e-mail, which of the following formats ❑ Skim or read most of the articles would you prefer: ❑ Skim or read some articles of interest ❑ An e-mail message containing a brief description of each article and a link to the ❑ Look primarily at headlines and photos, seldom read the articles complete article ❑ An e-mail alert that says the current issue is available on the Web site. Only a link 4. Using a scale of 1 to 6, with 1 being of the greatest value and 6 being of no to the newsletter would be provided — no article descriptions value, how valuable do you ﬁnd Frontline? Circle the number that applies. ❑ Not interested in receiving an electronic newsletter Greatest Value No Value 1 2 3 4 5 6 12. If you received an electronic newsletter by e-mail, would you also want to receive a hard copy of Frontline by mail? 5. Using a scale of 1 to 6, with 1 being “strongly agree” and 6 being “strongly ❑ Yes ❑ No disagree,” please indicate the extent to which you agree or disagree with the following statements about Frontline: 13. If you received an electronic newsletter by e-mail, how often would you like to Strongly Strongly Don’t receive it? Agree Disagree Know ❑ More than once a month ❑ Four times a year a. Articles are accurate and reliable 1 2 3 4 5 6 X ❑ Monthly ❑ Six times a year b. Articles are timely 1 2 3 4 5 6 X c. Articles provide useful information 1 2 3 4 5 6 X About you, the reader: d. Articles are the right length and contain sufﬁcient detail 1 2 3 4 5 6 X 14. What is your profession? e. Articles provide information that I want/need 1 2 3 4 5 6 X 15. What is your age? 6. In general, which do you prefer (check all that apply): ❑ Under 30 ❑ 50-59 ❑ Longer articles with more information ❑ More articles ❑ 30-39 ❑ 60 + ❑ Shorter articles with less information ❑ Prefer current format ❑ 40-49 ❑ Fewer articles 16. What is your gender? 7. Which of the following areas of content would you like to see included in ❑ Male ❑ Female Frontline? Assign each topic a number between 1 and 6, with 1 being the most important and 6 being the least important. 17. Are you a breast cancer survivor? ______ Work of Komen-funded researchers ❑ Yes ❑ No ______ Announcements of new breast cancer studies ______ Drug, treatment and screening updates 18. Are you a friend, family member or caregiver of a breast cancer patient or survivor? ______ Clinical trials information ❑ Yes ❑ No ______ Information about coping and support issues ______ Book and video reviews ______ New education materials and tools ______ Komen Afﬁliate and volunteer news and programs There are three ways to complete and return your survey: ______ News about Komen Foundation programs and events ______ Komen Advisory Council bios, updates and activities Online: ______ Corporate partner information Complete the Frontline survey by visiting our Web site and responding online at ______ Komen leadership column www.komen.org/frontlinesurvey. ______ Financial information about the Foundation ______ Public policy efforts Fax: Complete the survey in this issue of Frontline and fax it back to us at 972.855.1605. 8. List any changes that you would like to see in Frontline. If you prefer, you may attach your comments and suggestions on a separate piece of paper. Mail: Complete the survey in this issue of Frontline, place it in an envelope and mail it back to us: The Susan G. Komen Breast Cancer Foundation, Attn: Maureen O’Donnell, 5005 LBJ Freeway, Suite 250, Dallas, Texas 75244. 9 frontline PA RT N E R S I N T H E P R O M I S E The Susan G. Komen Breast Cancer Foundation is proud to partner with a variety of corporate partners. No matter what their size or scope, all of our partners share a dedicated spirit and a generous commitment to the ﬁght against breast cancer. Thank You, Republic of Tea! car design. This Lilly-designed ban- ollowing a recent request sent to corporate partners for dana is the sixth in a series of annual F additional funding for superior-ranked research grants, Ron Rubin, Minister of Tea for the Republic of Tea, sent the designs that Ford — a National Series Sponsor of the Komen Race for the Komen Foundation a check for $100,000. We are so thrilled to Cure® — distributes to Race partici- receive this additional contribution, which is over and above pants nationwide. A limited-edition the funds raised through the company’s Sip for the Cure™ Lilly Pulitzer-designed silk scarf program! Thank you, Ron and the Republic of Tea! will be sold at Bloomingdale’s stores nationwide this fall to help raise RE/MAX money in the ﬁght to eradicate breast cancer. Last year’s E/MAX, Co-Sponsor of scarf campaign with designer Kate Spade raised more than R the Breast Cancer Survivor Recognition Program for the $340,000 for the cause and is just one example of Ford’s ongoing commitment, dedicating more than $60 million to Komen Race for the Cure® ﬁght breast cancer since 1995. For more information about Series, recently held a Fashion Ford’s commitment to the ﬁght against breast cancer, visit Show and Networking www.fordvehicles.com/thecause. Luncheon in connection with its 2003 RE/MAX International Convention. Nearly $5,500 generated through luncheon ticket sales and bids on special hand-painted plates beneﬁted the Foundation. After the fashion show, which was sponsored by Lean Cuisine Serves Up Saks Fifth Avenue, 10 RE/MAX breast cancer survivors Hope with Special Plate walked down the runway in white outﬁts as RE/MAX ean Cuisine invites you to Do International President Margaret Kelly, a survivor herself, told their stories. The white outﬁts signiﬁed each person’s victory L Something Good for the Cure™ while adding designer ﬂair to your kitchen. over cancer. Lean Cuisine is offering an original, hand-painted ceramic plate from the studio of Mackenzie-Childs. Ford Is Tied to the Cause For each plate purchased, Lean Cuisine will donate $5 to the his year, Ford has teamed up with fashion T designer Lilly Pulitzer to create the 2003 breast cancer awareness bandana. The bandana made its ofﬁcial Komen Foundation and the ﬁght against breast cancer. Founded in 1983, the Mackenzie-Childs collection began with hand-formed majolica dinnerware and now includes furniture, glassware, debut at Komen Race for the Cure® events in May. The playful enamelware and home accessories. The exclusive, whimsical, pink and green patchwork bandana combines an exclusive 8-inch designer plate is available at www.leancuisine.com while Lilly butterﬂy pattern with pink ribbons and a classic Ford supplies last. (St. Paul Companies continued from page 7) “We greatly surpassed these expectations with an 85 percent participation rate. This level of involvement demonstrates our company announced that it would double its employees’ employees’ enthusiasm for supporting the community and for contributions to the top two organizations, bringing total having a voice in the company’s philanthropic efforts.” contributions for the Komen Foundation to $106,400. Fishman said the “Thanks a Million” program was a great “When we kicked off this program, we were told by outside opportunity to celebrate The St. Paul Companies’ long history experts not to expect more than 40 percent of employees to of supporting the communities where its employees live and participate,” said Jay S. Fishman, chairman and chief executive work. “We saw this as a substantive and meaningful way to ofﬁcer for The St. Paul Companies. celebrate our 150th anniversary,” he said. Val Hallgren of the Komen Twin Cities Afﬁliate accepted the donation on behalf of the Foundation at a May 5 event in St. Paul, MN. frontline 10 A F F I L I A T E & V O L U N T E E R N E W S Komen Colorado Springs Afﬁliate Honors April 29, with a Top Volunteers Volunteer Fiesta. he Komen Colorado Springs Afﬁliate recently awarded T the Komen Cameo Award to volunteers Linda Boettcher and Marie Swigert. Board President Bard McMullen, M.D., Nancy Byrd, vice president of the presented the award, which is given to exceptional volunteers Domestic Afﬁliate who signiﬁcantly impact the community. Front row (from left): Verne Franklin, Virginie Guihur and Network, welcomed Betsy Katz. Back row (from left): Petie Witter, Darlene Steinke, everyone to the Debbie Johnson, Mila Ramos, Ferne Painter, Sue Ann Gilman, ﬁesta and graciously Boettcher has served on the Komen Colorado Springs Race Yvonne Halvachs, Linda Lindsey and Linda Kay Peterson thanked all of the for the Cure® committee for eight years. Six years ago, Boettcher volunteered to serve as secretary for the Race in an volunteers for coming. Each volunteer was presented with a letter effort to improve communications within the growing number signed by Susan Braun, president and chief executive ofﬁcer of of volunteers. She continues to keep communications open the Foundation; LaSalle D. Leffall, Jr., M.D., chair of the Komen as well as assisting with graphics and negotiating in-kind Foundation board of directors; and Byrd. Lynn Dodson, manager donations from commercial printers. of volunteer services, and Jenny McClendon, Helpline coordina- tor, presented a commemorative gift to each of the volunteers. Marie Swigert began her volunteer activities with the Komen Foundation in 1998 by reviewing grant applications. She then Komen Tidewater logged several hundred hours of service in 2000 when she took Afﬁliate Jazzes on the tremendous task of producing the community needs Things Up assessment for the Komen Colorado Springs Afﬁliate while also n February 21 the women serving on the grants committee. Swigert currently serves as co-chair of the grants committee. O of the Old Dominion University (ODU) Lady Monarch basketball team played the women of Drexel University in a Colonial Athletic Association Komen Charlotte (CAA) contest at the Ted Constant Convocation Center in Afﬁliate Pairs Up Norfolk, VA. The halftime show featured a Jazzercise with MARMI performance by the Hampton Roads. Over 250 tickets were ARMI, an upscale sold with a portion of the sales donated to the Komen M women’s shoe and accessory store, opened its Tidewater Afﬁliate. Jazzercise has played an active role in the Afﬁliate, helping runners warm up on Race Day. A big newest location in Charlotte, thank-you to Amour Mickel of Jazzercise for her help and NC, the weekend of April 11 in involvement in this project. Todd Wolff, Wolff Shoes; Tari Schutzman, Komen Charlotte Afﬁliate fundraising SouthPark Mall. On April 10, chair; Steven Marlette, MARMI/Wolff MARMI selected the Komen Florida Volunteer Recognized athryn Becker, president of the Komen Shoes marketing director Charlotte Afﬁliate as an honored guest of a private preview party and ribbon cutting. At the event, MARMI presented the Komen Charlotte Afﬁliate with KMiami/Ft. Lauderdale Afﬁliate, was a ﬁnalist for the prestigious 2003 Greater a $5,000 check to help in the ﬁght against breast cancer. Miami Chamber of Commerce’s HealthCare Heroes Award. Finalists were selected Komen Volunteer Fiesta Kathryn Becker for their impact on the local community, he week of April 27 through May 3, 2003, marked the 30th one-on-one outreach to individuals and T annual National Volunteer Week (NVW), sponsored by the Points of Light Foundation and Volunteer Centers National advancement of the missions of their organizations. Kathryn was featured in a video presentation and received recognition Network. The event began in 1974 when President Richard before more than 300 members of the local healthcare community. Nixon signed an executive order establishing National Volunteer It was a wonderful way to convey the Komen message to a Week as an annual celebration of volunteering. Since then, every targeted audience while giving Kathryn some well-deserved U.S. President has signed a proclamation promoting NVW. recognition. Under her leadership, the Komen Miami/Ft. Lauderdale Afﬁliate reached two record-breaking benchmarks The theme of the 2003 NVW was “Celebrate Volunteers — in 2002: more than 6,500 participated in the Afﬁliate’s Race The Spirit of America.” Komen Foundation Headquarters and $474,000 was raised. joined in the celebration by honoring its volunteers on Tuesday, (continued on page 11) 11 frontline A F F I L I A T E & V O L U N T E E R N E W S (continued from page 10) The recipients are individuals or organizations that have Kick-Off for the Cure™ made a difference in the health of Northwest Arkansas. Held in Spokane This year, the Komen Ozark ick-Off for the Cure™ was K the inaugural event of the new Komen Eastern Afﬁliate was one of three Eagle Award winners recog- nized. Since its formation ﬁve Washington Afﬁliate. Held on years ago and with the help of the ﬁrst day of spring, March volunteers and sponsors, the 21, 2003, in the Pennington Komen Ozark Afﬁliate has Jane Floyd, president, Komen Eastern Ballroom of the recently Gaye Cypert, Cynthia Tune, Alison Levin and invested $1.4 million in local Washington Afﬁliate restored Davenport Hotel Sarah Faitak of the Komen Ozark Afﬁliate agencies in Northwest in Spokane, WA, the new Arkansas. The six-county service area is comprised of Benton, Afﬁliate presented the mission of the Komen Foundation, Carroll, Crawford, Madison, Sebastian and Washington coun- provided an overview of the Afﬁliate’s service area and ties. One nominator wrote, “This grassroots organization has introduced the Afﬁliate’s board of directors and sponsoring ﬁlled a tremendous void in regional women’s healthcare, it has partners. Kick-Off for the Cure™ marked the beginning of helped provide education, screening and treatment to a diverse great things to come! group of women who otherwise would not have had access to mammograms and clinical breast examinations.” The success Komen Ozark Afﬁliate Honored of the Komen Ozark Afﬁliate can be attributed to the large ach year, the Washington Regional Foundation of E Washington Regional Medical Center in Fayetteville, AR, hosts a gala to honor winners of its prestigious Eagle Award. volunteer network that embraces its mission. Rally for a Cure® Swings into Action early detection. They opened the Rally event However, the events to men, women and junior also raise important golfers of all abilities and funds for the Komen staged a putting contest at Foundation in support the elementary school to get of its mission to eradi- children involved. The event cate breast cancer as a even drew the attention of a life-threatening disease. local television station. The event exceeded everyone’s Irene Herrera, Michele Nelson and Anita Owings The Rally for a Cure® expectations by raising event held annually at awareness and more than Nationwide, Rally raised ally for a Cure® is the Overland Park Golf Club in $38,000 over the past R nation’s largest cause- oriented women’s golf program. Overland Park, KS, is just one example of the tremendous two years. $3.1 million in 2002. Since the program began, more than $9 million has been In 2002, the program reached reach a Rally event has on the Recently, the Komen Kansas raised to support the Komen more than 150,000 golfers at entire community. When a close City Afﬁliate honored the Foundation’s mission. With more than 2,800 golf facilities friend and local elementary Overland Park Golf Club the support of Golf for Women throughout the country. The school principal was diagnosed Rally for a Cure® as the “2002 magazine and Titleist, Rally primary mission of Rally for a with breast cancer, Irene Special Event of the Year” looks forward to another Cure® is to raise breast cancer Herrera, Michele Nelson and because of the dedication record-breaking year. For awareness and spread the Anita Owings decided to take shown by Irene, Michele more information, visit message of the importance of their community’s Rally event and Anita. www.rallyforacure.com or to the next level. call 1.800.327.6811. frontline 12 Pony Express Relay 2003: On the Road to a Cure his summer, the Women’s Motorcyclist delivering the mail to homesteaders and ranchers in rural parts of T Foundation (WMF) will host Pony Express Relay 2003, a cross-country motorcycle the Western United States,” said Sue Slate, co-founder of the Women’s Motorcyclist Foundation and co-organizer, along with event organized to raise breast cancer Gin Shear, of Pony Express Relay 2003. awareness and funds in support of the Komen Foundation and its ﬁght against the Celebrity wranglers for the 2003 event include former Texas disease. More than 1,000 riders are expected Governor Ann Richards, actor Rob Lowe and NBC Today to participate in this year’s challenge, which News Anchor Ann Curry. Ann Richards kicks off in three different U.S. locations during July and August. Along the way, riders deliver messages of hope to women and families touched by breast cancer. Riders raise money to partic- The Western Trail of Pony Express 2003 ipate in the event and pay all of their own expenses during begins July 24 in Seattle, WA, and ﬁnishes the ride. All money raised supports the Komen Foundation’s Aug. 1 in Los Angeles. The Central Trail mission to eradicate breast cancer as a life-threatening disease begins Aug. 7 in Wichita, KS, and ends through research, education, screening and treatment. Aug. 24 in New York City. The Eastern Trail starts on Aug. 14 in Orlando, FL, and ends BMW of North America is a major sponsor of the 2003 Pony Ann Curry Aug. 24 in New York City. All riders are Express Relay and has been actively involved in the event since invited to take part in the ﬁnale on Aug. 24 its inception in 1993. Many of the stops along the Pony Express in New York City. routes take place at BMW motorcycle dealerships. “We take our name and attitude from a To learn more about the Women’s Motorcyclist Foundation, the pioneering organization that was known for exact dates and stops planned for Pony Express 2003, how to its pluck and its courage in facing the elements send a breast cancer message to a loved one anywhere in the and the geographic challenges of this country world or to make a pledge through Pony Express to the ﬁght Rob Lowe in order to get an important job done — against breast cancer, visit www.ponyexpressrides.com. DSW Receives 2002 LPGA Komen Award Presented by Yoplait esigner Shoe Warehouse (DSW) recently received the 2002 LPGA Komen Award D 2002 LPGA Komen Award Presented by Yoplait for its efforts in the ﬁght against breast cancer. DSW sponsored the Presented by Yoplait,” said Mike Levison, DSW’s vice Kristal Parker-Manzo, Marisa Baena, Betsy King, Mike Levison, Michele Redman 2002 DSW Bonus Pool, a program that awarded monetary president of marketing and and Jill McGill donations to the Komen Foundation based on the performance public relations. “Over the of six DSW-sponsored LPGA Tour players, including Marisa years, DSW has been committed to helping organizations Baena, Pam Kerrigan, Betsy King, Jill McGill, Kristal dedicated to women’s causes, and it brings us great joy to Parker-Manzo and Michele Redman. know our contribution this year will help the efforts of the Komen Foundation.” For every sub-par round a DSW-sponsored player recorded during an LPGA Tour event in 2002, DSW made a $500 The LPGA Komen Award Presented by Yoplait is given to donation to the Komen Foundation in support of breast cancer the person or organization that sets an example for others by research, education, screening and treatment programs. A total making an outstanding contribution through personal or pro- charitable donation of $100,000 was made to the Komen fessional efforts via the game of golf to generate national and Foundation on behalf of DSW and its LPGA players in 2002. local support for breast cancer research, education and efforts to eradicate the disease. The Komen Foundation has been “We have enjoyed the working relationship with both the the ofﬁcial national charity of the LPGA since 1992. If you LPGA and Susan G. Komen Breast Cancer Foundation and would like more information on the LPGA/Komen award and we are extremely proud to be chosen as the recipient of the eligibility, please call Cathy Levering at 386.274.6253. 13 frontline Komen Foundation Establishes Afﬁliate in Puerto Rico Komen Puerto Rico Afﬁliate Breast cancer is the most Foundation are organized plans to address the unmet commonly diagnosed type of by groups of local, dedicated breast health and breast cancer cancer among women in volunteers who must complete needs of the Puerto Rico com- Puerto Rico, affecting approx- a detailed Afﬁliate application, munity by conducting educa- imately one in ﬁve women followed by a comprehensive tional outreach, providing during their lifetime. However, community needs assessment. breast cancer resources to detection of breast cancer at local hospitals, collaborating an early stage provides a In addition, the applicant with other local cancer greater chance of survival must be able to demonstrate organizations to include and more treatment options. signiﬁcant support for the support services for breast When the disease is conﬁned Komen Foundation’s mission ecognizing the growing cancer patients and establishing to the breast, a patient’s from the local medical and R global impact of breast cancer, the shared challenges a grant program to fund local breast cancer education, ﬁve-year survival rate is over 95 percent. scientiﬁc community, as well as from the business community among countries worldwide screening and patient and civic organizations. The and the value of coordinated support programs. “The Komen Foundation applicant is also asked to make advocacy in the battle against pledges our support to bring- initial recommendations for the disease, the Komen “Breast cancer knows no ing breast cancer services and awareness and education Foundation has built upon boundaries,” said Susan the life-saving message of programs, taking into consid- its highly effective U.S. and Braun, president and chief early detection to the Puerto eration the availability of international operations by executive ofﬁcer of the Rico community through our adequate screening as well as establishing an Afﬁliate in Komen Foundation. “The ﬁrst new Afﬁliate,” Braun said. treatment services for those Puerto Rico. step in the global eradication “It is the continued dedication diagnosed with breast cancer. of this disease is to build of women and men around As an international Afﬁliate, awareness and to capture the the world that will enable All of the money raised by 100 percent of the funds hearts and minds of people in us to win the ﬁght against international Afﬁliates raised by the new Afﬁliate the United States and around breast cancer.” remains in their respective will remain in Puerto Rico the world. Only then can countries to support breast to support non-duplicative, we be strong advocates for The Komen Foundation also cancer research, education, community-based breast change, both in terms of has international Afﬁliates in screening and treatment health and breast cancer public policy and overcoming Italy and Germany. Like their programs. outreach programs for the certain cultural barriers.” U.S. counterparts, interna- medically underserved. The tional Afﬁliates of the Komen Nancy Brinker Receives Lifetime Achievement Award from ASBS omen Foundation Founder Nancy Brinker was honored as the ﬁrst recipient of the American Society of K Breast Surgeons’ Lifetime Achievement Award on May 3. The award was presented at the society’s 2003 Annual Scientiﬁc Meeting held April 30-May 4 in Atlanta, GA. Brinker, who established the Komen Foundation in 1982 in memory of her sister, Susan G. Komen, who lost her battle with breast cancer at age 36, was honored for her dedication and leadership in patient advocacy, building awareness and raising funds for breast cancer research and community outreach programs. “Members of the American Society of Breast Surgeons have helped breast cancer survivors lead productive, self-conﬁdent and happy lives following surgery,” Brinker said. She thanked the ASBS for its dedication to advancing breast surgery and pioneering methods for improving patients’ quality of care. frontline 14 2003 Komen Race for the Cure® Series Date Site Date Site Date Site Jan 25 West Palm Beach, FL Jun 28 Brainerd, MN Oct 4 Oklahoma City, OK Feb 23 El Paso, TX Jun 28 Decatur, IL Oct 5 New Orleans, LA Mar 15 Lafayette, LA Jul 4 Greeley, CO Oct 5 Omaha, NE Apr 5 Fort Worth, TX Jul 19 Albuquerque, NM Oct 5 Reno, NV Apr 5 Jackson, MS Jul 19 Aspen, CO Oct 11 Cleveland, OH Apr 5 San Antonio, TX Jul 19 Fresno, CA Oct 11 Des Moines, IA Apr 6 Tucson, AZ Jul 27 Manchester, VT Oct 11 Louisville, KY Apr 12 Indianapolis, IN Aug 10 Colorado Springs, CO Oct 11 Wichita Falls, TX Apr 12 Waco, TX Aug 10 Kansas City, MO Oct 12 Denver, CO Apr 26 Cincinnati, OH Aug 16 Cheyenne, WY Oct 12 Phoenix, AZ Apr 26 Fayetteville, AR Sep 7 Boston, MA Oct 18 Dallas, TX Apr 27 Lansing, MI Sep 7 San Francisco, CA Oct 18 Lenoir, NC May 3 Charleston, WV Sep 13 Lexington, KY Oct 18 Miami, FL May 3 Las Vegas, NV Sep 13 Monroe, LA Oct 18 Terre Haute, IN May 3 Winston-Salem, NC Sep 13 Scranton, PA Oct 18 Texarkana, TX May 10 Atlanta, GA Sep 13 Tulsa, OK Oct 18 Thibodaux, LA May 10 Boise, ID Sep 14 Milwaukee, WI Oct 19 Princeton, NJ May 10 Daytona Beach, FL Sep 14 New York City, NY Oct 19 Temecula Valley, CA May 10 New Britain, CT Sep 14 Portland, OR Oct 25 Charleston, SC May 10 Ottumwa, IA Sep 14 Toledo, OH Oct 25 Jacksonville, FL May 10 Peoria, IL Sep 20 Knoxville, TN Oct 25 Macon, GA May 10 Richmond, VA Sep 20 Lubbock, TX Oct 25 Memphis, TN May 10 Sacramento, CA Sep 20 Shreveport, LA Oct 25 Tupelo, MS May 10 Salt Lake City, UT Sep 20 St. Petersburg, FL Oct 25 Virginia Beach, VA For the most up-to-date information on the 2003 Komen Race for the Cure® May 10 Syracuse, NY Sep 21 Bangor, ME Oct 26 Honolulu, HI Series, contact our automated hotline May 10 Tyler, TX Sep 21 Evansville, IN Oct 26 Providence, RI at 1.888.603.RACE or visit May 11 Minneapolis, MN Sep 27 Amarillo, TX Nov 2 Austin, TX www.komen.org. May 11 Philadelphia, PA Sep 27 Battle Creek, MI Nov 2 Los Angeles, CA May 11 Pittsburgh, PA Sep 27 Chattanooga, TN Nov 2 Nashville, TN May 17 Columbus, OH Sep 27 Grand Rapids, MI Nov 2 San Diego, CA May 17 Helena, MT Sep 27 Greenville, SC May 18 Elmira, NY Sep 27 Wichita, KS International Races May 31 Madison, WI Sep 28 Coeur d’Alene, ID May 18 Rome, Italy Jun 1 Seattle, WA Sep 28 Orange County, CA Jun 29 Frankfurt, Germany Jun 7 Plano, TX Oct 4 Albany, NY Jun 7 Washington, D.C. Oct 4 Baltimore, MD Dates subject to change. Jun 8 Buffalo, NY Oct 4 Birmingham, AL Jun 14 Davenport, IA Oct 4 Charlotte, NC Jun 14 Raleigh-Durham, NC Oct 4 Chicago, IL Jun 14 St. Louis, MO Oct 4 Houston, TX Jun 21 Detroit, MI Oct 4 Little Rock, AR Yoplait: Save Lids to Save Lives® hanks to the millions of individuals who participated in Yoplait’s Save Lids to Save Lives® T program in 2002, nearly 11 million pink lids were collected. As a result, Yoplait donated more than $1 million to the Komen Foundation and the ﬁght against breast cancer. Yoplait, the National Presenting Sponsor of the Komen Race for the Cure® Series, looks forward to continued support of the pink lids program in 2003. And with your help, Yoplait will reach its new goal of a maximum donation of $1.2 million. For each pink lid mailed in by consumers, Yoplait will donate 10 cents to the Komen Foundation (up to $1.2 million). For more information, visit www.yoplait.com. 15 frontline Marketplace Show your support for the ﬁght against breast cancer with our unique line of pink ribbon Your Donation Can merchandise. Fifty to 80 percent of the purchase price of all products sold by the Komen Foundation will beneﬁt the Foundation and the ﬁght against breast cancer. To see more Help Us Eradicate items, visit the Komen Marketplace at www.komen.org. Breast Cancer The simple act of writing a check or placing a donation on your credit card could quite literally save someone’s life. Any contribution (large or small) helps us continue our quest in the ﬁght against breast cancer. Please accept my contribution to the Susan G. Komen Breast Cancer Foundation to support the Foundation’s breast cancer research, education, screening and Seeds of Hope Pink Ribbon T-shirt Winning the Race Item No. 706-142 Item No. 706-04100 Item No. 706-06100 treatment programs. Name: Address: City: State: Zip: Phone number: Rhinestone Pink Ribbon Pin Pink Ribbon Topiary Note Cards Susan Bear, Fourth Edition E-mail: Item No. 706-100-MD Item No. 706-P1100 Item No. 706-40314 Amount of contribution: $ Purchaser Information (Please print clearly or type.) ❒ Check enclosed Charge to: ❒ American Express ❒ Visa ❒ MasterCard ❒ Discover Name: Card number: Company: Expiration date: Address (no P.O. boxes): Name as it appears on credit card: City: State: Zip: Daytime Phone: Signature: E-mail: If this donation is a tribute, please complete one of the following: Pricing Form (All prices include applicable sales tax.) In honor of: (name) Item No. Product Quantity Item Price Total In memory of: (name) 706-142 Seeds of Hope $ 10.00 Pink Ribbon T-shirt Please send the acknowledgment of this gift to: 706-04100-XS Extra Small $ 15.00 Name: 706-04100-SM Small $ 15.00 706-04100-MD Medium $ 15.00 Address: 706-04100-LG Large $ 15.00 City: State: Zip: 706-06100 Winning the Race $ 10.00 706-100-MD Rhinestone Pink Ribbon Pin $ 10.00 Please remember the Susan G. Komen Breast Cancer Foundation in your will and 706-P1100 Pink Ribbon Topiary Note Cards $ 11.50 United Way, federal employee and local employee campaigns. 706-40314 Susan Bear, Fourth Edition $ 20.00 Total Product Cost Increase your donation with employer matching funds. Add Shipping & Handling* Many employers will match your personal donation. Check with your company for Total more information on matching gift programs. Employer matching gifts may also be available to you if you are the spouse of an employee, a retired employee or the spouse/widow/widower of a retiree. Payment Options • Check enclosed payable to: The Susan G. Komen Breast Cancer Foundation • Charge to: ❒ American Express ❒ Visa ❒ MasterCard ❒ Discover ❒ I have included the Komen Foundation in my will. Card number: Exp. date: Name on credit card: ❒ I would like information on making a gift to the Komen Foundation through my Signature: estate plan. Placing Your Order Mail this form and your donation to: • Online: www.komen.org • Mail: The Susan G. Komen Breast Cancer Foundation The Susan G. Komen Breast Cancer Foundation P Box 932361, Atlanta, GA 31193-2361 .O. .O. P Box 650309 • Tel: 1.877.SGK.SHOP • Questions? Please call 1.877.SGK.SHOP Dallas, Texas 75265-0309 • Fax: 1.877.581.7037 Or, you may also place your donation on a credit card by using the secured server Shipping and Handling* (Based on Total Product Cost) on our Web site at www.komen.org or by calling our National Toll-Free Helpline at $1 - $100 = $7.50 | $101 – $250 = 10.0% | $251 – $500 = 8.0% 1.800 I’M AWARE® (1.800.462.9273). $501 – $1,000 = 7.0% | Over $1,000 = 6.0% | USA only Non Proﬁt Org. U.S. Postage PAID Headquarters The Susan G. Komen 5005 LBJ Freeway, Suite 250 Dallas, Texas 75244 Breast Cancer Foundation Tel: 972.855.1600 Fax: 972.855.1605 www.komen.org 1.800 I’M AWARE® New Education Material Instructional BSE Tool (CD-ROM) Item No. 806-01501 T he Susan G. Komen Breast Cancer Foundation was founded on a promise made between two sisters — Susan Goodman Komen and Nancy Goodman Brinker. Suzy was diagnosed with his multimedia interactive T tool demonstrates Breast Self- Examination (BSE) and provides breast cancer in 1978, a time when little was known about the disease and it was rarely discussed in public. Before she died at the age of 36, Suzy asked her sister to do everything possible to bring an end step-by-step instruction in BSE using animation and voice-over to breast cancer. Nancy kept her promise by establishing the Komen audio clips. The viewer has the option to hear the audio in Foundation in 1982 in Suzy’s memory. More than 20 years later, English or Spanish. The topics include: Early Detection, the Komen Foundation is a global leader in the ﬁght against breast Information about BSE, Looking as Part of BSE, Feeling as cancer through its support of innovative research and community- Part of BSE, Variations of BSE and Conclusions (BSE as part based outreach programs. Working through a network of Afﬁliates of the three-step approach to breast health). and events like the Komen Race for the Cure®, the Komen Foundation is ﬁghting to eradicate breast cancer as a life-threatening disease In addition to the instruction, viewers may participate in an by funding research grants and meritorious awards and supporting education, screening and treatment projects in communities around interactive self-test that will allow them to quiz themselves the world. on their understanding of how to perform BSE. Video-based animations and voice-over audio are utilized in the quiz. frontline newsletter Viewers are able to score their results immediately. Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Nancy Brinker Chair, Komen Foundation Board of Directors . . . . . . . . .LaSalle D. Leffall, Jr., M.D. The CD-ROM is great for group presentations and may be President and Chief Executive Ofﬁcer . . . . . . . . . . . . . . . . . . . . . . . . . . .Susan Braun purchased by calling 1.877.SGK.SHOP. The tool is also Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Maureen O’Donnell available for individual use online at www.komen.org/bse.
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