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Analyzing Apple: iPhone Summer Heat

Description:    By any measure, Apple Inc.'s iPhone has been a smash hit. By our calculation, the iPhone launch
                was the largest and most successful consumer electronics introduction ever done, exceeding other
                notable events such as the launch of the Sony BetaMax video recorder, Microsoft's Windows 95,
                and the XBox 360. And consumer acceptance has been dramatically positive as well, with iPhone
                owners raving about the device.

                This report, Analyzing Apple: iPhone Summer Heat looks at the initial business results from Apple's
                iPhone launch and Q3 earnings call. We use the information and our extensive models of Apple's
                business to project what's in store for Apple investors through the rest of this year and next, now
                that the iPhone launch is behind us.

                Analyzing Apple: iPhone Summer Heat is more than a report; it’s part of an ongoing series of
                information, graphs, presentations, and projections. In this report, you'll receive not only our latest
                thinking from the Q3 earnings call, but also our projections for the upcoming Leopard release and
                the new iPods in Apple's product pipeline. This report includes quarter-by-quarter projections and
                analysis of Apple's business through the end of fiscal 2009, including both unit and revenue
                projections for iPods, iPhones, Apple TV, and other Apple products. It includes graphics dramatically
                illustrating Apple's growing emphasis on new product lines. Analyzing Apple also includes both
                Keynote and PowerPoint presentations of the materials as well as a spreadsheet containing all the
                figures presented, so that you can do your own analysis of the data.

                The author publishes this report series, Analyzing Apple, to help you, the investor, make sense out
                of these moves and make money at the same time. In this six times a year series, the author
                separates hype from reality providing insights into how Apple runs its business, why it keeps so
                much information away from the public, and what changes we see coming. We'll take our more
                than 30 years of experience in high technology, software, marketing, and business, use it to pick
                apart the drivers behind Apple's plans, and then translate those plans back into figures and charts
                that ordinary people can grasp. We believe that these reports will be in-depth business forecasting
                for the rest of us that don't live and breathe Wall Street.



Contents:       What's Changed Since June
                Apple's Post-iPhone Pipeline
                New and Old Cash Cows
                Future profits from today's investments
                What These Changes Mean

                Table Of Figures

                Figure 1: Apple's stock price versus the Dow Jones Industrial Average
                Figure 2: A view of Apple's 2008 product calendar.
                Figure 3-1: Notebooks will drive Apple's computer business to more than 12 million units annually
                in FY2009.
                Figure 3-2: AT&T's iPhone commissions will have a huge effect on Apple's earnings in FY2009.
                Figure 4: iPhone revenues rival notebooks by the end of fiscal 2009

                Name Contents
                A07Q3-report.pdf The 8-page, four-color report PDF

                A07Q3-presentation.key.zip The presentation as an Apple iWork '06 Keynote file
                A07Q3-presentation.pdf The presentation as PDF file
                A07Q3-presentation.ppt The presentation as a PowerPoint file

                A07Q3-Apple-projections.xls Financial projections as a Microsoft Excel file.
            A07WWDC-Apple-projections.xls Financial projections as a Microsoft Excel file.

            Analyzing Apple: Beyond The Computer -- April 2007
            Table of Contents

            Apple's Transformation
            Consumers Reshape Apple's Calendar
            Apple's Deferred Revenue Smooths FY2008 Results
            But iPhone and Apple TV Will Add Billions Nonetheless
            Consumer Electronics Dominate Apple's Future
            What These Changes Mean

            Table of Figures

            Figure   1: A view of Apple's 2007 product calendar
            Figure   2-1: Apple's deferring of iPhone and Apple TV revenue makes them appear small businesses
            Figure   2-2: But Apple TV and iPhone sales are actually a big part of its business in 2008
            Figure   3: Apple's changing revenue mix

            This product is delivered within 24 hours of your order by email.
            It contains a ZIP archive of the following files:

            Name Contents
            A07Q2B-report.pdf The 10-page, four-color report PDF

            A07Q2B-presentation.key The presentation as an Apple iWork '06 Keynote file
            A07Q2B-presentation.pdf The presentation as PDF file
            A07Q2B-presentation.ppt The presentation as a Microsoft PowerPoint file

            A07Q2B-Apple-projections.xls Financial projections as a Microsoft Excel file.



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