Functional Resume Sample for Monster com by zhangyun


									                                   Julie Jackson
                           


    Senior Copywriter/Marketing Manager in a creative, fast-paced environment, where I can
    contribute to the forward momentum of the organization through effective communications
    and clever, error-free copywriting skills, which I’ve gained through a diverse background and
    11 years of successful employment.


    Genuine, motivated, experienced and enthusiastic business professional, with a journalism-
    marketing degree, and multi-industry contractor experience with: Senior Copywriting, Marketing
    Management, Advertising, Web Content Coordination, Project Management, Branding Expert, and B2B
    & B2C Marketing. Entrepreneual spirit and a talent for “Making Things Happen,” while delivering
    accurate, timely presentations and meeting, but always striving to exceed aggressive deadlines.

    Versatile and adaptable – able to maintain a sense of humor and deliver under pressure. Polished
    and confident with demonstrated ability to positively influence colleagues and superiors
    diplomatically. Excellent team-building and leadership skills.

    Skills Summary

        Marketing & Sales                          Product Branding                   Self-starter
        Web Content                                Stakeholder Liaison                Meets deadlines
        Copywriting                                Detail Oriented                    Works Independently
        Editing                                    Public Relations                   “Can-Do Attitude”

    Professional Experience

     Wrote competitive copy for Windows Mobile Products and competing devices, i.e. the iPhone, the Google G1,
      Blackberry Storm, to educate internal Microsoft employees about the competition’s products.
              Program tripled in size in just two months! It sky-rocketed to needing additional resources to
               support the demands.
       Generated compelling, engaging copy in a fast-paced environment, with superior attention to detail, under tight
        deadlines. Deliverables included: content for marketing collateral, Web content for clients such as Weyerhaeuser
        and Alaska Airlines, sales presentations, media advertising, broker and employer collateral and proposals.
               Sales increased, and with our fantastic proposal, Premera won the Alaska Airlines account –
                AAG had been with Aetna for 20 years.
       Consistently wrote strong, persuasive copy that spoke directly to audience needs and preferences, and worked as
        part of a creative team and alongside stakeholders to execute concepts through to final product.
       Served as liaison between various departments to ensure content and message was accurate.
               Talented at working cross-functionally between design teams, stakeholders, and clients
                through to C-level executives.
       Edited, revised, and proofread copy for consistency, accuracy and effectiveness. Adhered to departmental,
        corporate, and legal standards.
              Extremely detail-oriented in assuring no work left the department without proper legal
               authorization and sign-off.
    Julie Jackson
    Résumé, Page Two

    Professional Experience, continued

       Generated compelling, engaging copy in a fast-paced environment, with superior attention to detail, under tight
        deadlines; managed projects from conception and planning, through copy development and design, to final

     Created, developed and implemented a communications plan for the team to implement the Windows Mobile
      Brand voice, incorporating their new logos, graphics and “look and feel” of Windows Mobile Compete.
         Was the liaison with many outside vendors to facilitate needs of the group – promotional, advertising, and
          program facilitation to meet the sales goals of Windows Mobile Products.
         Handled tasks with high-intensity project management from start to finish – worked collaboratively across MS
          groups –i.e. Partner Program, OEM group, to increase awareness about anti-piracy and promote the sale of MS
          partnership and licensing programs.
         Educated internal R&D team about competition’s products to advance R&D and sales of Windows
          Mobile Products.
         Spearheaded a transitional project as the facilitator, moving a program from an external vendor to
          our internal Microsoft management team – basically a “Netflix” for competitor mobile devices.

    Owned, edited, updated, managed and wrote content for internal SAM Sharepoint site, external SAM Website
     and the Microsoft Partner Program.
               Continually updated content by working with stakeholders and kept global team abreast of
                and “in-the-know” about everything important that happened at corporate headquarters
                with decision-makers.
               Coordinated and managed a monthly live Webcast based on various SAM topics to educate a
                global audience about anti-piracy, the latest relevant news, and strategies implemented to
                stay current with as many Microsoft users as possible.
       Web liaison among technical department, retail sales, and strategic marketing sales teams – worked cross-
               Worked with sales to create special promotions, wrote/designed, and managed all Web
                content geared toward Texas Instruments Educational Division Sales.
               My focus on Web promotions was instrumental in driving Texas Instruments sales of
                handheld devices for students, which during my time there, showed an increase of 20% for
                that school year.
       With First Horizon National, I coordinated and oversaw projects among market development managers, product
        development managers, stakeholders, internet editor-in-chief, and marketing communications departments to
        ensure copy was consistent with marketing message for online content.
              I redesigned their Web site and managed the launch campaign.
              New Web site visitation increased by 15%.

    Julie Jackson
    Résumé, Page Three

    Employment History

    I’ve had the opportunity to work as a contractor for the past six years, which has afforded me the
    great experience of working in many diverse industries for some big name players!

    Microsoft, Worktank Ad Agency – Redmond, WA
        Senior Copywriter, September 2008–November 2008 (Short-term contract)
    Microsoft, Allyis, Inc – Redmond, WA
        Web Content Coordinator – November 2007–July 2008 (contract)
    Premera Blue Cross – Mountlake Terrace, WA
        Marketing Strategic Writer – February 2007–November 2007 (permanent)
    American Heart/Stroke Association – Dallas, TX
        Project Coordinator – January 2005–October 2005 (contract)
    TXU Energy/Capgemini – Dallas, TX
        Project Coordinator – July 2004–October 2004 (contract)
    First Horizon National – Irving, TX
        Web Content Manager – April 2004–August 2004 (contract)
    Bentwood Trail Presbyterian Church – Dallas, TX
        Administrator Coordinator/Marketing Manager – March 2003–February 2004 (permanent)
    Texas Instruments – Dallas, TX
        Web Writer and Manager – June 2002–December 2002 (contract)
    AIG VALIC – Houston, TX
        Copywriter – November 2000–June 2002 (permanent)
    Lewisville ISD – Carrollton, TX
        Journalism Teacher – 1999-2000 school year - Hebron High School


    B.A. Communications/Journalism with Marketing emphasis, 1996

    Computer Skills

        Microsoft Office, including:                        Adobe PageMaker
        Microsoft Word                                      QuarkXPress
        Microsoft Excel                                     Photoshop
        Microsoft PowerPoint

    *In my time away from work, I enjoy volunteering and was a former member of the Richardson Junior
    League; I’ve attended workshops both for professional, as well as for personal growth.

                         

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