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Jet Ski And Sea Doo Story

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					Jet Ski and Sea Doo are two brand names that have become generic names
for stand-up and sit-down personal water craft (PWC) respectively. But
just like any other story, these two have their own stories which are
closely related to each other. As you are familiar with the names today,
Jet Ski is manufactured by Kawasaki while Sea Doo is manufactured by
Bombardier.Here is the brief story:During the mid-60's, Bombardier
started a project that would create and market a personal water craft.
The company lunched its first sit-down model in 1968 with the name Sea-
Doo. During that time, the company already had an established market on
the snowmobiles. Here, the name Sea-Doo is an altered version of the Ski-
Doo (Bombardier's brand for snowmobiles). Unfortunately, the company has
pooled out the Sea-Doo from the market in 1970 just before the new line
of Sea-Doo will be released.This was because there are several problems
on the design for the water craft that could not be answered during that
time. Technology was insufficient then and to solve the problem means
spending a lot of money and engineering, which Bombardier could not
afford since the Ski-Doo was so hot in the market.Meanwhile, as
Bombardier discontinued the Ski-Doo, Kawasaki become very aggressive in
developing this personal water craft.On the early part of the 70's
Clayton Jacobson II, the man who gave a lot of inspiration to the
Bombardier in term of design and personal water craft specifications,
sold the rights to his patent to Kawasaki. This deal gave birth to the
Jet Ski.The Kawasaki Jet Ski was released with a little promise and gave
only several hundred sold units. However, in the 80's, the Jet Ski sales
skyrocketed and sold several thousands. Here, the name "Jet Ski" has
become the generic name for stand-up personal water craft.The Bombardier
had responded with the rebirth of the Sea-Doo. It did not intend to
capture the market of the Jet Ski. Instead, Sea-Doo created a personal
water craft that could be used by anyone (since they thought that the Jet
Ski was only for athletic people). Bombardier had created Sea-Doo as a
sit-down personal water craft. The design of the second generation of
Sea-Doo may not be very different from its predecessor but it has already
overcome their original problems.Today, Sea-Doo and Jet Ski are two major
manufacturers of personal water crafts and have eared the name on their
own.

				
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