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Quinnipiac University Polling Institute

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Quinnipiac University Polling Institute Powered By Docstoc
					Maurice Carroll, Director,
Quinnipiac University Polling Institute
(203) 582-5334

Rubenstein Associates, Inc.
Public Relations
Contact: Pat Smith (212) 843-8026
  FOR RELEASE: JUNE 22, 2011

                      LIFE’S A BEACH IN NEW JERSEY
                VOTERS TELL QUINNIPIAC UNIVERSITY POLL;
               BUT GIVE US MORE BATHROOMS, VOTERS SAY 5-1
  A total of 79 percent of New Jersey voters say the Garden State is a “very good” or “fairly good”
  place to live, according to a Quinnipiac University poll released today. Another 20 percent say
  New Jersey is a “fairly bad” or “very bad” place to live.
          By similar numbers, New Jersey voters say the Garden State is good place for a vacation,
  with 80 percent saying “very good” or “fairly good” and 17 percent saying “fairly bad” or “very
  bad,” the independent Quinnipiac (KWIN-uh-pe-ack) University poll finds.
          A total of 86 percent of voters under 35 like New Jersey as a place to live, more than
  older voters, but 66 percent of these younger voters like the Garden State as a place to vacation,
  less than older voters.
          While 73 percent of all voters would recommend to family and friends that they vacation
  in New Jersey, only 58 percent of younger voters would plug their home state.
          In fact, 66 percent of all voters, Democrats more than Republicans, plan to vacation or
  sightsee in the Garden State this year, including 71 percent of voters with children under 18.
          Asked what they like to do most in New Jersey:
         49 percent like ocean beaches;
         11 percent like Atlantic City;
         11 percent like sightseeing;
         10 percent like the boardwalk.
          “We like living in New Jersey and – overwhelmingly – we’d invite out-of-staters to
  spend their vacations here. Partly the invitation might reflect New Jerseyans’ recognition that
  tourism is big business for their state,” said Maurice Carroll, director of the Quinnipiac
  University Polling Institute.
                                                -more-
Quinnipiac University Poll/June 22, 2011 – page 2
          Tourism is “very important” to New Jersey’s economy, 70 percent of voters say. Another
24 percent say “somewhat important.”
          “The beach, the boardwalk or Atlantic City is the favorite destination for two-thirds of
New Jerseyans,” Carroll added.
          Shore communities have too many restrictions for getting to the beach, 48 percent of
voters say, while 43 percent say there’s enough beach access. The biggest objection comes from
voters along the shore who say 55 – 40 percent that there are too many restrictions. Rural voters
share that sentiment 48 – 40 percent. Urban voters say 46 – 41 percent that there is enough
access.
          New Jersey voters from all areas agree 83 – 15 percent that the state should require towns
to provide restrooms at the beach. Women want more bathrooms 86 – 12 percent while men
want them 80 – 18 percent. Voters from all areas feel the need for more bathrooms.
          “Voters of every stripe want bathrooms at the beach,” Carroll said.
          From June 14 – 19, Quinnipiac University surveyed 1,610 registered voters with a margin
   of error of +/- 2.4 percentage points. Live interviewers call land lines and cell phones.
          The Quinnipiac University Poll, directed by Douglas Schwartz, Ph.D., conducts public
opinion surveys in Pennsylvania, New York, New Jersey, Connecticut, Florida, Ohio and the
nation as a public service and for research.
For more data or RSS feed– http://www.quinnipiac.edu/polling.xml, call (203) 582-5201, or
follow us on Twitter.




                                                                                                     2
25. How would you rate New Jersey as a place to live - very good, fairly good,
fairly bad, or very bad?

                     Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Very good           28%       31%       33%    23%   26%    30%      30%   31%
Fairly good         51        48        52     52    51     50       50    47
Fairly bad          13        14         9     17    15     12       15     9
Very bad             7         7         5      7     6      7        5    11
DK/NA                1         -         1      1     1      1        1     3

                                            Philly          HaveKids
                     Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Very good           32%       29%       28%    22%   31%    27%
Fairly good         47        53        56     49    48     48
Fairly bad          11        12        10     20    12     16
Very bad             7         5         5      9     7      7
DK/NA                2         1         1      -     1      2

                     AGE IN YRS.......         INCOME.............
                     18-34 35-54 55+           <50    50-100 >100K

Very good           34%       23%       33%    29%   26%    29%
Fairly good         52        49        50     50    53     48
Fairly bad          11        16        11     11    16     16
Very bad             3        10         6      8     4      6
DK/NA                -         2         1      1     1      -

TREND: How would you rate New Jersey as a place to live - very good, fairly good,
fairly bad, or very bad?

                     Jun 22    Jun 18     Jul 15
                     2011      2010       2009

Very good           28         27         27
Fairly good         51         51         51
Fairly bad          13         14         13
Very bad             7          8          8
DK/NA                1          1          1

26. How would you rate New Jersey as a place to take a vacation - very good, fairly good,
fairly bad, or very bad?

                     Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Very good           35%       40%       34%    33%   31%    40%      39%   29%
Fairly good         45        42        51     43    48     43       44    49
Fairly bad          11        11        10     13    13     10       11    10
Very bad             6         6         4      9     7      6        4    10
DK/NA                2         2         1      2     1      2        2     1

                                            Philly          HaveKids
                     Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Very good           32%       33%       36%    31%   45%    30%
Fairly good         45        45        45     48    43     44
Fairly bad          10        13        13     11     8     14
Very bad            10         7         4      7     3     11
DK/NA                3         1         1      2     1      1


Con’t
                                                                                        3
26. (con’t) How would you rate New Jersey as a place to take a vacation - very good,
fairly good, fairly bad, or very bad?

                     AGE IN YRS.......         INCOME.............
                     18-34 35-54 55+           <50    50-100 >100K

Very good           21%       33%       45%    37%   37%    30%
Fairly good         45        49        43     47    46     46
Fairly bad          23        10         7      9    11     15
Very bad            10         7         3      6     6      7
DK/NA                1         -         3      1     1      2

TREND: How would you rate New Jersey as a place to take a vacation - very good,
fairly good, fairly bad, or very bad?

                     Jun 22    Jun 18     Jul 15
                     2011      2010       2009

Very good           35         33         33
Fairly good         45         46         48
Fairly bad          11         12         11
Very bad             6          6          6
DK/NA                2          2          2


27. Would you recommend to out of state family and friends, that they vacation
in New Jersey, or not?

                     Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Yes                 73%       76%       79%    67%   71%    75%      76%   70%
No                  25        23        20     32    28     23       23    28
DK/NA                1         1         2      1     1      1        1     2

                                            Philly          HaveKids
                     Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Yes                 74%       68%       74%    75%   78%    70%
No                  24        30        25     24    20     28
DK/NA                2         2         1      1     1      2

                     AGE IN YRS.......         INCOME.............
                     18-34 35-54 55+           <50    50-100 >100K

Yes                 58%       75%       80%    78%   69%    73%
No                  42        24        18     22    28     27
DK/NA                -         2         1      1     3      -

TREND: Would you recommend to out of state family and friends, that they vacation
in New Jersey, or not?

                     Jun 22    Jun 18     Jul 15
                     2011      2010       2009

Yes                 73         70         72
No                  25         29         27
DK/NA                1          1          1




                                                                                       4
28. Do you plan to spend time vacationing or sightseeing in New Jersey this summer?

                     Tot     Rep    Dem    Ind    Men     Wom    Wht   Blk

Yes                  66%     64%   71%    63%    68%      65%    66%   67%
No                   32      33    26     36     31       32     33    30
ALREADY HAVE(VOL)     1       2     -      1      1        2      1     1
DK/NA                 1       1     2      -      -        1      1     2

                                           Philly         HaveKids
                     Urban   SbUrbn ExUrbn land   Shore   Under18yrs

Yes                  73%     68%   63%    64%    65%      71%
No                   26      30    36     34     32       28
ALREADY HAVE(VOL)     1       -     1      2      2        1
DK/NA                 1       2     1      -      1        1

                     AGE IN YRS.......     INCOME.............
                     18-34 35-54 55+       <50    50-100 >100K

Yes                  67%     74%   61%    67%    69%      67%
No                   31      24    37     30     28       31
ALREADY HAVE(VOL)     2       -     1      1      1        2
DK/NA                 -       1     1      1      1        -


29. (If plan to or did q28) About how long do you think you will (or did you) vacation
or sightsee in New Jersey this summer - a few days, about a week, about 2 weeks, or more
than that?

                     NEW JERSEY VACATIONERS Q28..........................
                     Tot    Rep    Dem    Ind    Men    Wom    Wht    Blk

A few days           33%     29%   38%    33%    32%      35%    30%   46%
A week               27      29    22     30     29       26     28    12
2 weeks              18      20    16     18     17       19     20    13
More                 20      20    23     17     21       18     20    25
DK/NA                 2       1     2      2      1        2      1     4

                                           Philly         HaveKids
                     Urban   SbUrbn ExUrbn land   Shore   Under18yrs

A few days           34%     32%   34%    33%    35%      34%
A week               34      29    30     28     16       27
2 weeks              19      18    21     17     16       19
More                 13      18    14     20     31       18
DK/NA                 -       3     2      1      1        2

                     AGE IN YRS.......     INCOME.............
                     18-34 35-54 55+       <50    50-100 >100K

A few days           40%     34%   29%    28%    36%      36%
A week               25      27    28     30     22       27
2 weeks              13      20    18     18     19       18
More                 21      17    23     20     22       19
DK/NA                 2       2     1      4      1        -




                                                                                           5
TREND: (If plan to or did) About how long do you think you will (or did you) vacation or
sightsee in New Jersey this summer - a few days, about a week, about 2 weeks, or more than
that?

                     NEW JERSEY VACATIONERS
                     Jun 22 Jun 18 Jul 15
                     2011    2010    2009

A few days           33        27         36
A week               27        28         31
2 weeks              18        21         14
More                 20        21         17
DK/NA                 2         3          2


30. Which of the following do you most like to do in New Jersey - sightsee, go to
ocean beaches, boardwalks, lake beaches, amusement parks or casinos in Atlantic City?

                     Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Sightsee             11%      11%       10%    11%   11%    11%      10%   11%
Ocean beaches        49       52        48     49    48     49       54    29
Boardwalks           10        8        13     10    10     10       10    15
Lake beaches          7        6         7      7     8      6        6     7
Amusement parks       4        3         5      3     4      4        2    12
Casinos in AC        11       10        13     11    10     12       10    22
DK/NA                 8       10         5      8     8      8        8     4

                                            Philly          HaveKids
                     Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Sightsee              9%      11%       15%     9%   12%    10%
Ocean beaches        42       51        44     53    50     53
Boardwalks            8        9         9     10    14      7
Lake beaches         10        6        12      6     4      8
Amusement parks       5        5         1      3     5      8
Casinos in AC        16       13         8     10     9      9
DK/NA                 9        7        11      9     6      6

                     AGE IN YRS.......         INCOME.............
                     18-34 35-54 55+           <50    50-100 >100K

Sightsee              6%      11%       12%    14%   10%    10%
Ocean beaches        53       52        46     36    50     62
Boardwalks           15        8         8     15    10      5
Lake beaches          6        9         6      7     9      6
Amusement parks       5        4         3      5     5      2
Casinos in AC        13        8        14     17     9      8
DK/NA                 2        8         9      6     7      7

TREND: Which of the following do you most like to do in New Jersey - sightsee, ocean
beaches, boardwalks, lake beaches, amusement parks, or casinos in Atlantic City?

                     Jun 22    Jun 18     Jul 15
                     2011      2010       2009

Sightsee             11         8          9
Ocean beaches        49        50         49
Boardwalks           10         9          9
Lake beaches          7         8          5
Amusement parks       4         7          8
Casinos in AC        11        10         13
DK/NA                 8         8          7
                                                                                        6
31. Which of the following is most important for you when you go on vacation - visiting
places of historical and cultural interest, recreational activities, fine dining,
activities for whole family, or relaxing?

                      Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Historical/cultural   21%      20%       19%    23%   18%    23%      22%   17%
Rec activities        10        9         9     11    14      6       11    10
Fine dining            6        6         6      5     8      4        6     5
Act for family        29       29        35     25    25     33       27    44
Relaxing              32       33        28     32    33     31       33    22
DK/NA                  3        3         2      2     2      3        2     1

                                             Philly          HaveKids
                      Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Historical/cultural   15%      25%       23%    14%   22%    13%
Rec activities        11        9         9     10    13      8
Fine dining            5        7         4      6     6      2
Act for family        36       26        29     33    27     54
Relaxing              28       31        32     36    30     22
DK/NA                  5        2         2      1     3      -

                      AGE IN YRS.......         INCOME.............
                      18-34 35-54 55+           <50    50-100 >100K

Historical/cultural   15%      16%       27%    23%   21%    18%
Rec activities        17        9         8     11     8     11
Fine dining            6        4         7      5     5      7
Act for whole fam     29       41        20     27    31     32
Relaxing              33       27        34     30    32     32
DK/NA                  -        2         4      4     1      1

TREND: Which of the following is most important for you when you go on vacation - visiting
places of historical and cultural interest, recreational activities, fine dining,
activities for whole family, or relaxing?

                      Jun 22    Jun 18     Jul 15
                      2011      2010       2009

Historical/cultural   21        20         21
Rec activities        10        13         12
Fine dining            6         5          6
Act for family        29        26         27
Relaxing              32        33         32
DK/NA                  3         3          3


32. How important do you think tourism is to New Jersey's economy - very important,
somewhat important, not very important or not important at all?

                      Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Very important       70%       75%       74%    64%   66%    73%      70%   76%
Smwht important      24        23        21     26    26     22       25    16
Not very important    4         2         4      6     5      4        4     5
Not important at all 1          -         1      1     1      1        1     2
DK/NA                 1         -         -      2     2      1        -     2




Con’t
                                                                                          7
32. (con’t) How important do you think tourism is to New Jersey's economy - very
important, somewhat important, not very important or not important at all?

                                             Philly          HaveKids
                      Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Very important       65%       68%       67%    72%   76%    63%
Smwht important      26        25        26     24    20     29
Not very important    3         6         4      3     3      5
Not important at all 3          1         2      -     -      2
DK/NA                 3         -         1      -     1      2

                      AGE IN YRS.......         INCOME.............
                      18-34 35-54 55+           <50    50-100 >100K

Very important       53%       67%       79%    76%   70%    62%
Smwht important      31        27        18     19    24     29
Not very important   12         4         1      3     4      6
Not important at all 2          1         1      1     1      2
DK/NA                 1         1         1      1     1      1

TREND: How important do you think tourism is to New Jersey's economy - very important,
somewhat important, not very important or not important at all?

                      Jun 22    Jun 18     Jul 15
                      2011      2010       2009

Very important       70         68         65
Smwht important      24         26         29
Not very important    4          4          4
Not important at all 1           1          2
DK/NA                 1          1          -


33. In general, do you think New Jersey's shore communities provide enough public access
to their beaches or do you think shore communities have too many restrictions to their
beaches?

                      Tot      Rep       Dem    Ind   Men    Wom      Wht   Blk

Enough public access 43%       49%       44%    35%   40%    46%      44%   42%
Too many restrictns 48         41        47     55    53     43       49    43
DK/NA                10        10         9     10     7     12        7    15

                                             Philly          HaveKids
                      Urban    SbUrbn ExUrbn land   Shore    Under18yrs

Enough public access 46%       41%       40%    48%   40%    46%
Too many restrictns 41         48        48     44    55     44
DK/NA                13        10        12      9     4     10

                      AGE IN YRS.......         INCOME.............
                      18-34 35-54 55+           <50    50-100 >100K

Enough access         53%      44%       38%    40%   42%    46%
Too many restrictns   42       47        51     49    48     48
DK/NA                  5        8        11     11    10      6




                                                                                           8
34. How serious a problem do you think local restrictions on public access to ocean
beaches is in New Jersey - a very serious problem, a somewhat serious problem, a not
too serious problem, or not a problem at all?

                     Tot     Rep    Dem    Ind    Men     Wom    Wht   Blk

Very serious         14%     10%   11%    19%    19%      10%    12%   14%
Somewhat serious     35      33    37     35     35       34     37    33
Not too serious      31      34    32     29     29       32     31    31
Not a problem        14      16    14     11     13       15     15    12
DK/NA                 7       8     6      6      4        9      5     9

                                           Philly         HaveKids
                     Urban   SbUrbn ExUrbn land   Shore   Under18yrs

Very serious         15%     13%   15%    13%    15%      12%
Somewhat serious     31      35    35     32     38       32
Not too serious      33      28    30     36     30       32
Not a problem        12      16    12     12     15       15
DK/NA                 9       7     8      7      2        9

                     AGE IN YRS.......     INCOME.............
                     18-34 35-54 55+       <50    50-100 >100K

Very serious         11%     13%   17%    17%    10%      14%
Somewhat serious     22      35    40     35     37       32
Not too serious      45      33    25     28     33       35
Not a problem        19      13    12     12     13       15
DK/NA                 3       7     7      8      6        4


35. Do you think the state should require towns to provide restrooms at their beaches
or not?

                     Tot     Rep    Dem    Ind    Men     Wom    Wht   Blk

Yes                  83%     82%   88%    80%    80%      86%    82%   96%
No                   15      16    10     17     18       12     16     4
DK/NA                 2       2     2      3      2        2      2     1

                                           Philly         HaveKids
                     Urban   SbUrbn ExUrbn land   Shore   Under18yrs

Yes                  83%     84%   81%    85%    81%      85%
No                   15      14    16     12     18       14
DK/NA                 2       2     3      3      1        1

                     AGE IN YRS.......     INCOME.............
                     18-34 35-54 55+       <50    50-100 >100K

Yes                  74%     85%   85%    87%    84%      77%
No                   24      14    12     11     15       20
DK/NA                 2       1     3      3      1        3




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