Bricks + Mobile 2011 Video
CLOSING KEYNOTE SPEAKER
Bridget Brennan, CEO of Female Factor, and Author of the Acclaimed book, Why She Buys
Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most
powerful consumers. She is the CEO of business strategy firm Female Factor, and author of the acclaimed
book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown
Business, July 2009). Her book was called “essential reading” by The Wall Street Journal and “required
reading for anyone burdened with a Y chromosome” by Fortune Small Business. It was named a "Top 10
Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named
U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender
psychology to communications.
She has served as an instructor at Northwestern University's Graduate Program in Marketing
Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the
top-ranked business school in the U.S., and at industry conferences worldwide. She is a member of the
Forbes Executive Women's Advisory Board.
Brennan developed her expertise as an agency executive, creating programs for major clients such as
Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T,
among others. Previous to founding Female Factor, Brennan ran the consumer marketing practice of
Edelman‟s Zeno Group, and founded that agency‟s Speaking Female division. She is a founder of the
Marketing to Moms Coalition, a member of the Network of Executive Women and the National Speakers
Association. A graduate of Texas A&M University, Brennan is based in Chicago.
PRESENTERS AND PANELISTS
Adam Beaugh, Director of Social Media, Jackson Family Wines
Adam Beaugh is the Director of Social Media for Jackson Family Wines. He currently oversees the social,
digital media, and mobile efforts for their 30+ wine brands, including: Kendall-Jackson, La Crema,
Cambria , Murphy-Goode, Stonestreet, Freemark Abbey and others.
Adam joined Jackson Family Wines in October 2009 as a result of being a finalist in the highly successful
„A Really Goode Job‟ social media job search campaign by Murphy-Goode Winery.
Prior to moving to Sonoma County and joining Jackson Family, he lived in Austin, Texas and was the
Web/Digital Media Director for the Governor of Texas and co-owner of a digital consultancy.
He has Business degrees in Marketing and Management Information System from Texas A&M
University. When not in front of a glowing screen he enjoys exploring the beautiful California outdoors,
capturing life through a camera lens.
Troy Bernard, Director–Head of Global Chip Technology, Discover®
Troy Bernard, Director–Head of Global Chip Technology, Discover®. Troy is a 12-year veteran of
Discover, and for the past 5 years, has worked in Chip Technology for Discover Network, the company‟s
payment services division. He has responsibility for chip payment products and strategy which includes
the Discover Zip® (U.S. contactless) and D-PAS (EMV) products. He has also been heavily involved in
Discover‟s partnership with the AT&T, T-Mobile, and Verizon mobile payments joint venture, Isis.
Troy is one of the founding team members that created and launched the Zip contactless payment
application. During his tenure, Zip acceptance has grown to over 125,000 U.S. merchant locations, an
NFC mobile pilot in partnership with Motorola was completed, and most recently, he helped Discover
Card launch its Zip mobile sticker and Zip credit card in November 2010.
Troy has served on the Smart Card Alliance‟s Payments Steering Committee for the past three years and
was elected Vice Chair of the Payments Council for 2011.
Patrick Collins, CEO, 5th Finger
Patrick Collins has cemented 5th Finger‟s reputation as a leader in mobility planning and results-oriented
mobile communications. Under his leadership, Collins‟s team of mobile experts and campaign strategists
develop programs for premium brands such as Coca Cola, Microsoft, LG and the U.S. Army, among
Collins has been a part of the 5th Finger executive team since early 2005 and has played a critical role in
the company‟s growth over the last five years. He was previously the chief operating officer for 5th Finger
Australia. Prior to joining 5th Finger, Collins served as a leader at Fairfax Digital for six years where he
developed the highest-volume and most respected web properties in Australia.
Jim Crawford, Executive Director, GREC (Global Retail Executive Council)
Retail industry veteran Jim Crawford serves as executive director of GREC. In Jim's unique history as an
industry analyst and technology executive, he has worked with hundreds of retailers all around the globe.
Widely respected as an industry expert and speaker, Jim has authored reports on topics ranging from
next-generation store design to the use of RFID in the retail supply chain and spoken at virtually every
major industry event. Prior to joining GREC as executive director, Jim has held positions at SAP, Intel,
Retail Forward and Forrester Research.
Having worked in the retail industry as an analyst, consultant, strategist and technology company
executive, Jim has a unique perspective on the retail industry, bringing together divergent points of view -
the consumer, the retailer, CPG supplier, and technology vendor - into a compelling storyline that
addresses all sides of the issue.
As a retail analyst at Forrester Research, Jim authored research reports on topics ranging from next-
generation store design to the use of RFID in the retail supply chain.
At Retail Forward, Jim served as vice president and CTO, leading strategy projects for retailers including
Home Depot, Metro, REI and Limited Brands and developing custom research for technology vendors
including IBM, Oracle, and Intel.
Managing an annual marketing budget of $1.3 million at Intel Corporation during his tenure as global
industry manager of retail/CPG, Jim increased vertical revenue by 32% in one year and led strategic proof
of concept deployments at Wal-Mart, Metro, Tesco, and Circuit City.
As the director of industry solution marketing for SAP Retail, Jim created the go-to-market strategy for
food, fashion, and hard lines as well as retooling SAP's trade show presence to tell a convincing story
using HD video for the first time.
Tammi Franke, Partner, Fitzgerald & Hewes LLP
Tammi Franke is a partner in the law firm of Fitzgerald & Hewes LLP. Her practice focuses on counseling
clients in the areas of new media, technology, advertising and communication law.
Tammi is an adjunct professor at DePaul University and teaches communication law to graduate students
in the Public Relations and Advertising program. Previously, she taught Legal Aspects of Entertainment,
Publishing and the Arts at Columbia College and was the Executive Director of Lawyers for the Creative
Arts. She received a BA from Indiana University and a JD from Loyola University of Chicago. She blogs
about technology and digital media law at http://tammifranke.blogspot.com.
Tammi lives in the Logan Square neighborhood of Chicago with her husband, a commercial photographer
and talent agent, and her son, who creates electronic music under the pen name “Button”.
Larry Glenn, Senior Director Application Development, Saks Direct
As Senior Director Application Development at Saks Direct, Larry Glenn is responsible for all custom
software related to Saks Fifth Avenue‟s ecommerce channels. He has been leading technical teams and
developing software for over 17 years. In 1994, he co-founded the web development firm Liquid Digital
Information Systems (now GlobalWorks), where he served as CTO, and which he built from 2 to 120
employees. He went on to work as an independent consultant, with projects that ranged from
infrastructure design for a business intelligence startup to the launch of the political blog Talking Points
Memo. In 2004, he joined JetBlue Airways, where he was responsible for application development, and
then Director of a team responsible for all information technology in airports and aircraft. Larry holds an
AB in Art History from Bowdoin College, which, surprisingly, he has found to be of great use in his career
as an engineer.
Tim Hayden, CMO, 44Doors, and Partner, Blue Clover Studios
Tim Hayden is a competent speaker and marketing advisor to brands in both the B2C and B2B
marketplaces. He is a marketing scientist that studies communications behavior and the technologies that
reshape it every day. With more than 15 years of experience in interactive marketing, entertainment and
media consulting, Tim brings innovative strategies to life through the integration of mainstream media,
events, mobile and social media. He is the CMO at 44Doors, a technology services firm that provides
brands such as Fujitsu, Coca-Cola and AT&T with insights and gateways to impactful mobile and social
engagement across countless consumer touchpoints, online and offline. Tim is also a partner at Blue
Clover Studios, where he leads client strategy for national and international marketing efforts for brands
such as Hyatt, IBM and Rackspace.
From 2003 to 2009, Tim was CEO of GamePlan, where he coined the term "Live-Mobile-Online." In
2004, he produced a guerilla marketing campaign for the Bluetooth SIG heralded as "The Greatest
Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, Tim has
overseen production of Bacardi's first social media/event marketing campaign, Dell's first social media
widget, and AMD's most-viewed online video, while achieving other innovative accomplishments for
clients such as IBM and Nintendo.
Tim holds a bachelor's degree in Political Science from Texas State University, and lives in Austin with his
David Javitch,VP Marketing, Scanbuy
David Javitch is the VP of Marketing at Scanbuy which is the developer of the ScanLife mobile barcode
system. The platform is being used by retailers like Target, Gap, Banana Republic, Neiman Marcus, and
others to connect their shoppers to a world of content through QR and UPC barcodes. The ScanLife app is
being used by millions of people around the world to deliver relevant product information from prices to
coupons. David comes from the agency world where he spent nine years managing integrated campaigns
for Fortune 500 companies like P&G, General Mills, and Hasbro. He brings a deep understanding of the
industry's latest digital trends in an evolving media landscape.
Douglas Kilgour, Sales and Account Management, Isis™
Doug has an extensive background launching new technologies in the payment space. Currently, he leads
the team introducing the ground-breaking Isis Mobile Commerce Network to leading U.S retailers. Most
recently Doug managed business development at RocketBux, a mobile commerce company utilizing
scannable barcodes on the mobile device. Kilgour also had a number of sales and business development
roles at contactless device manufacturer, ViVOtech. Ten years ago, he was VP at Sydney Australia-based,
Catuity, an enterprise software company that supported contact smart cards, the technology behind the
Target-Visa co-brand smart card initiative, SmartVisa Rewards.
Andrew Koven, President of E-Commerce and Customer Experience, Steve Madden, Ltd.
A serial entrepreneur, mobile and marketing visionary, Andrew "Drew" Koven has been an e-commerce
guru for over 15 years, literally since people started buying things on the web.
As president of e-commerce and customer experience for fashion-forward footwear and apparel icon
Steve Madden, Koven is the force behind double digit growth for the online business. He has built the
mobile, marketing, technology, service and fulfillment foundations that solve the 5 prong go-to-market
strategy a multi-channel retailing manufacturer faces and leverages all the hottest new technologies and
analytics, including social media, mobile and viral recommendations and retargeting techniques that
engage audiences of all ages throughout the entire enterprise.
Andrew is also co-founder of Geoff and Drew's, an online food gifting site and previously was head of e-
commerce and CMO at Fresh Direct, an online grocer. Koven's acumen and accomplishments were
recently recognized when he was featured and subsequently named as an Advisory Board Member to
Apparel Magazine. He was inducted into the Boston business hall of fame in 2008, named entrepreneur
of the year by Virgin Atlantic and was a recipient of the 40 under 40 award.
Dan Lowden, VP of Marketing, Digby
Dan Lowden joins Digby as Vice President of Marketing, responsible for all aspects of the company‟s
brand strategy and marketing. He brings 15 years of experience in mobile services and mobile devices
through his roles at top technology companies including AT&T Wi-Fi Services where he was Vice
President of Marketing, Wayport (acquired by AT&T) where he was Vice President of Marketing and
Business Development, and IBM where he was North American ThinkPad Brand Manager and World-
Wide ThinkPad Segment Manager. Dan holds an MBA in International Business from Rutgers University
and a B.S. in Finance from Rider University.
Tom Nawara, Vice President, Digital Strategy and Design, Acquity Group
Tom Nawara is the Vice President of Digital Strategy & Design for Acquity Group's East Region. He
oversees the strategic direction and tactical execution of key client initiatives in content, commerce,
collaboration, social media and mobile. Before joining Acquity Group, Tom was Director of Project
Management & Business Analysis at the management-consulting firm Synetro Group and Director of E-
Business for Nicor Gas. His 17 years of experience, spanning work in both line of business as well as
agency/consulting, allows him to drive new thought leadership in all facets of online strategy, user
experience and technology implementation.
Evan Neufeld, Vice President, Marketing, Ground Truth
A well-respected analyst in the fields of mobile, new media, advertising and interactive marketing,
Neufeld's experience includes senior-level roles at comScore, M:Metrics, NPD Techworld and Jupiter
Research, where he was a founding analyst of Jupiter's well-known digital advertising research practice.
Neufeld was most recently Vice President + Senior Analyst, at comScore Mobile (formerly m:metrics),
where he oversaw obscure‟s products and services focused on mobile advertising and marketing,
including the areas of effectiveness, placement, and planning Previous to that he was a principal at
Storyline Development, an independent consultancy helping companies to develop, evolve and market
products and services involving digital media and consumer interactivity.
Earlier, he was vice president of industry analysis at NPDTechworld. There he focused on developing
advisory services analyzing technological convergence and its impact on key consumer and business
sectors for clients such as AOL, SONY and HP.
Beginning in 1996, Neufeld was part of the research and management team at Jupiter Research, most
recently as senior vice president of global research. In that role he managed Jupiter's research charter for
marketing and media, industries, international research, as well as overseeing all research operations.
Neufeld was a founding analyst of Jupiter's well-known digital advertising research practice, where he was
both a senior analyst and practice director. In this capacity, he developed the first online advertising
forecasts and analysis anywhere.
Before Jupiter, Neufeld was a principal analyst at WebTrack, covering the first developments in
interactive advertising and marketing, as well as holding a variety of marketing positions in the publishing
industry. He has been quoted in major media outlets such as The New York Times, Business Week, The
Wall Street Journal, Ad Age, Media Week and CNET, and has appeared on CNBC, Wall Street Week and
ABC News. Evan is an active participant in industry associations such as the MMA and IAB, as well as
being an Adjunct Lecturer in internet marketing at Baruch College ‘s Zicklin School Of Business.
Jessica Rotnicki-Magaro, Vice President Ecommerce North America, Estee Lauder
Throughout her career, Ms. Rotnicki-Magaro has focused on driving consumer connections in the digital
As a key member of the team that launched Macy's.com in 1997, she began to hone the skills necessary to
develop a thriving online commercial experience within a traditional big brand retailer.
Ms. Rotnicki-Magaro joined the Estee Lauder Companies over 10 years ago to guide the launch of
Clinique.com, the first eCommerce site in the company portfolio. As Clinique's lead digital executive, she
drove all aspects of the online experience: strategic planning, sales, merchandising, email, mobile, and
After spending two years helping to develop NFLshop.com, she re-joined the Estee Lauder Companies
and currently is devoted to driving ELC's digital expansion of global eCommerce capabilities.
Ms. Rotnicki-Magaro & ELC are committed to remaining at the forefront of the digital transactional
landscape by developing a mobile commerce strategy that reflects ELC's high-touch service model in the
personal digital space.
Gary Schwartz, President and CEO, Impact Mobile Inc., and Mobile Chair, MEF
Over the past nine years, Gary has played a leadership role in the mobile industry, running the first cross-
carrier short code campaign in North America, and founding the CWTA Mobile Content Committee to
establish policies and increase awareness to promote standards and adoption. Gary is the founder and co-
chair of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB) and is Americas
Vice-Chair of the Mobile Entertainment Forum (MEF).
Schwartz founded Impact Mobile in 2002 and has molded the company into an industry leader in North
America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies and
brands managed and self-service marketing platforms for any aspect of their mobile marketing needs.
Conrad Sheehan, CEO, mPayy
Prior to mPayy, Conrad was a Senior Vice President at JPMorganChase and head of its Consumer
Payments business where he was responsible for the bank's retail payment products that serviced the
bank's extensive corporate and public sector clients. Prior to heading the Consumer Payments business,
Conrad held National Sales Management, Product Management and Strategy roles at the bank. Prior to
joining JPMorganChase, he was a Partner at Accenture, a global management and technology consulting
firm. He holds an MBA from the University of Chicago and a B.A. in economics from Holy Cross College.
Venkat Sreenivasan, World Wide Mobile Commerce Lead, Motorola Enterprise Mobility
Solutions (EMS) business
Venkat Sreenivasan is the World Wide Mobile Commerce Lead for Motorola‟s Enterprise Mobility
Solutions (EMS) business, with diverse experience in engineering, product management, marketing,
venture investments, and mergers & acquisitions within the telecommunications industry. In this role,
Venkat oversees the development and execution of the Mobile Commerce Strategy for EMS, including the
construction and management of a solution partner ecosystem. Venkat has been with Motorola since June
2000 and was one of the few select worldwide participants in the Business Leadership Development
Program. He has since worked in multiple divisions including Cellular Infrastructure, Mobile Devices,
Corporate and Enterprise Mobility.
Venkat holds a Master of Science in Electrical Engineering from Clemson University, South Carolina and
a Master of Business Administration with honors from University of Chicago Graduate School of Business.
Aaron Strout, Head of Location Based Marekting, WCG, and currently Co Authoring the
book, Location Based Marketing for Dummies (Wiley)
Aaron is the head of location based marketing at integrated marketing agency, WCG. At WCG, Aaron not
only focuses on helping customers with mobile marketing and location based marketing but also helps
provide social voice for the company. In this role, Aaron continues with his speaking, blogging (recently
syndicated on socialmediainformer.com), podcasting and social networking activities with an eye toward
creating awareness and lead generation for WCG. Prior to joining WCG, Aaron spent time as the CMO of
social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity
Investments. In addition to his knowledge of the interactive and social media landscape, Aaron has more
than 17 years of online marketing and advertising experience, with a strong background in integrated and
Aaron is a founding member and former president of (BIMA) and a member and former board member of
the Massachusetts Innovation & Technology Exchange (MITX). Aaron was also recently elected an
interim board member for the prestigious Social Media Club. He will be part of a team responsible for
creating standards around social media and community. Aaron is also in the process of co-authoring the
book, Location Based Marketing for Dummies (Wiley). The book is due out in July but is available for pre-
order on Amazon. http://amzn.to/lbm4d.
Erik Vlugt, VP Product Marketing, Integrated Systems, VeriFone
Mr. Vlugt joined VeriFone in 2004, serving as Sr. Product Manager for Customer Facing Devices. In this
capacity he helped define and drive the development of the MX line of products. In 2006, Mr. Vlugt was
promoted to Director of Product Management for Integrated Solutions to help drive and execute the
global product strategy for integrated products. In 2009, Mr. Vlugt accepted his current Vice-President of
Product Marketing position. He is currently responsible for product marketing for VeriFone‟s Integrated
Systems group, and acts as spokesperson on topics including mobile payments and NFC.
Prior to joining VeriFone, Mr. Vlugt managed TDK‟s Product Management group and worked on a variety
of consumer electronics, mobile computing, and wireless products.
Mr. Vlugt obtained his degree in Computer Science and Business in The Netherlands, and he is fluent in
English and Dutch.
Follow his mobile payments twitter feed: @verifone_erik
Peter Zophy, DVP of Ecommerce, Jos. A. Bank Clothiers, Inc.
Pete joined the Jos. A. Bank Executive Management Team in January 2000. He was tasked with re-
platforming the website and bringing it in-house to aggressively grow online sales. Since then the
Company's Online Channel has enjoyed significant growth and profitability. Today, the web channel
accounts for over 10% of the Company's total sales. JoS. A. Bank Clothiers, Inc., established in 1905, is
one of the nation's leading designers, manufacturers and retailers of men's classically-styled tailored and
casual clothing, sportswear, footwear and accessories. The Company sells its full product line through 505
stores in 42 states and the District of Columbia, a nationwide catalog and an e-commerce website that can
be accessed at www.josbank.com. The Company is headquartered in Hampstead, Md., and its common
stock is listed on the Nasdaq Global Select Market under the symbol "JOSB."
BREAKOUT SESSION SPEAKERS
Lauren Freedman, President, the e-tailing group
Lauren Freedman is a seasoned 15–year e-commerce veteran as well as a recognized and respected figure
in the online retail industry. She has a passion for merchandising that she has parlayed as president of the
e-tailing group, evangelists for merchandising and customer service best practices.
She founded the e-tailing group in 1993 after an extensive career as a department/specialty store buyer
and under her guidance the e-tailing group has evolved to be one of the premier ecommerce
consultancies. They advise retailers on merchandising, strategy and customer experience best practices
while simultaneously developing thought leadership and go-to-market strategies for top technology
companies. Client projects cover all retail sectors from brick and mortar to catalogers and range from start
ups to retail stalwarts as well as best-in-class technology companies. Her company‟s annual mystery
shopping and merchant surveys provide a comprehensive overview of the state of e-commerce, setting
industry standards while simultaneously highlighting best practices.
Lauren authored her first book, It’s Just Shopping in 2001. Her knowledge of e-commerce coupled with
her candid and charismatic style make her a sought after speaker at e-retail conferences and a go-to-
resource for the press.
Jay Highly, CEO and Founder, Pangea Partners
Jay‟s role as a change agent and visionary in the technology marketplace spans over two decades and his
views are often sought by leading industry analysts and technology forums. He has been a guest speaker at
some of the largest wireless and technology conferences around the world and has been quoted in
business and technology publications such as Business Week, Fortune, Forbes, Wall Street Journal,
Wireless Week, Mobile Enterprise Magazine and Network World. Jay has helped develop mobile
commerce strategies for a number of national brands including McDonald‟s, Dairy Queen, Coca-Cola,
California Pizza Kitchen, Anheuser-Busch and Qdoba Mexican Grill.
Mobile Marketer named Jay one of the top 15 industry expert columnists in 2009. Jay held a number of
executive positions at Sprint including Corporate VP of Marketing and President of Business Sales. Most
recently, Jay led a number of successful start-up ventures in the areas of wireless managed services,
mobile search and mobile commerce. As the President and Founder of Pangea Partners, Jay continues to
work with brands, agencies and wireless start-up companies to help create integrated and measurable
Aubrie LaMar, Senior Account Manager, iProspect
An expert in paid search, media, and mobile, Aubrie LaMar is a Senior Account Manager at iProspect‟s
Fort Worth office. She has advised numerous clients on search campaigns and several forms of emerging
media. Given her strong passion for media and mobile, LaMar is a member of the agency‟s mobile task
force team, and works to educate clients about this quickly growing channel. A digital media evangelist,
LaMar always finds innovative ways to drive incremental revenue for her clients while stewarding their
well-established brands. Her clients include The Container Store, Dillard‟s, cosmetic brands, and retail
LaMar holds a bachelor‟s degree in marketing and management from Baylor University in Texas.
Dave Lawson, Director of Mobile Engagement, Knotice
A noted mobile marketing expert, Lawson has over a decade of experience working with top global brands
to transform the way they communicate with their customers while working at leading marketing, media,
proximity marketing, and mobile companies. Lawson creates and executes effective mobile strategies for
an array of Fortune 2000 brands. A sought after mobile professional, Dave has been featured in several
leading industry publications and is a frequent contributor to Knotice‟s highly regarded blog, “The Lunch
Todd Shingler, Mobile Technologist and Founder, Mobile Perspectives LLC
Todd Shingler founded Mobile Perspectives to help companies improve their bottom line by leveraging
mobile technologies. Mobile Perspectives works with clients to develop and execute mobile strategies to
most effectively engage their customers and improve employee productivity.
Todd brings to Mobile Perspectives 20 years of experience working in wireless technologies, most recently
as CEO of MobileAware Ltd. He has successfully enabled companies to develop, sell, and profit from
Mobile Internet, Wireless Applications, and their underlying platforms and infrastructure. Todd has lived
and worked in four countries with a customer and partner base that has spanned the globe, including
some of the world‟s largest mobile operators, retailers, airlines, banks and technology companies. His
global experience brings a valuable dimension to understanding end user experience and the diverse
needs of varying business models and cultures.
Todd leverages his experienced perspective to aid companies wanting to identify, understand, and
embrace the most appropriate mobile technologies for their business. He also shares his knowledge with
others by developing technology training, and participating in trade shows, industry forums, and wireless
Kathleen Skerry, Social Media Innovation Lead, iProspect
As Social Media Innovation Lead for iProspect, Kathleen Skerry works with many of the agency‟s Fortune
500 clients to develop social media strategies and solutions. Skerry is responsible for devising enterprise
social media strategies and value-added services for clients such as Pogos and Lids. An interactive
veteran with 13 years rooted in social media, Skerry leads a team dedicated to leveraging new media to
generate revenue. From mashups to mobile, social media and consumer-generated content, Skerry‟s
unique perspective on social media keeps iProspect‟s clients ahead of the curve.
Prior to joining iProspect, Skerry led client accounts at Digitas, and most recently oversaw marketing for
Boston.com website. She holds a bachelor‟s degree in marketing from Fairfield University in Connecticut.