Belford's Macau jewellery boutique adds sparkles to the booming by shuifanglj


									                                                                                                                                                                                                                                                                                          marketing feature

                                                                                                                                               This photo: Benson Wong, creative
                                                                                                                                               director of Belford Jewellery.
                                                                                                                                               Below: One of a kind diamond
                                                                                                                                               (5.72 carats) and jade (16 pieces)
                                                                                                                                               butterfly brooch, Jade Collection

                                                                                                                                                                                                                                      Below: One of a kind 64.07 carats Belford
                                                                                                                                                                                                                                         diamond necklace, which includes a
                                                                                                                                                                                                                                     20.13 carats yellow heart-shaped diamond
                                                                                                                                                                                                                                   Bottom: One of a kind Belford diamond brooch
                                                                                                                                                                                                                               Above left: Diamond ring (1.4 carats), Dazzle Collection
                                                                                                                                                                                                                                 Top right: Diamond (1.86 carats) and pink sapphire
                                                                                                                                                                                                                                        (8.28 carats) ring, Corarosa Collection

                                         Belford’s Macau jewellery boutique
                                         adds sparkles to the booming enclave
                                                                                                                                             watches. The 2,495 square feet retail space is
                                                                                                                                             a feast of contemporary and classic, elegant
                                                                                                                                                                                                to offer exquisite beauty with
                                                                                                                                                                                                uncompromised value.
                                                                                                                                                                                                                                                                                   only for the dazzling jew-
                                                                                                                                                                                                                                                                                   els but also the bespoke
                                                                                                                                             and whimsical. The front shop exudes a wel-           Belford’s success is attributed to its                                 service it offers. “We strive
                                                                                                                                             coming ambiance with a visual openness and         unwavering commitment to creativity                                     to make each customer’s visit

                                                 s an established Hong Kong jeweller,     of Macau Government Tourist Office, Ms. Ho         minimalist décor. At the back, the VIP section’s   and innovation. The house recognizes that a                     memorable,” Wong maintains. “High pro-
                                                 Belford can, however, trace its roots    Teng Lat, Deputy Legislative Assembly Macau,       mocha walls, crystal light fixtures and velvety    younger generation of jewellery aficiona-                         file customers dislike the media atten-
                                                 back to Macau. “I grew up in Macau       SAR, Mr. David Chow, CEO Macau Fisherman’s         chairs collectively provide a rich, understated    dos is making its way into the market                                   tion, so we’ve made every effort
                                         and will always have a strong bond with the      Wharf Investment Ltd. and long-time custom-        foundation for a spectacular display of lavish     place. To stay on the leading edge,                                        to ensure that our customers’
                                         place. Belford opened its first store in [the    ers Angela Leong, Deputy Legislative Assembly      gemstones and glittering diamonds.                 Belford has introduced more versatile                                       need for privacy is not com-
                                         old] Hotel Lisboa more than 30 years ago,        Macau, SAR and legendary opera singer Bak             The brand was born out of Wong’s passion        designs by emphasizing cleaner lines                                        promised. To the customers,
                                         even before establishing its presence in Hong    Suet Seen. “For us, it was the right time and      for diamonds. At his brothers’ diamond whole-      and combining diamonds with semi-                                           visiting Belford is like visiting
                                         Kong,” notes Benson Wong, the founder and        the right place,” says Wong. “The shop bene-       sale trading company, Wong for the first time      precious stones to cater for the needs                                    a friend’s home where they are
                                         creative director of the brand.                  fits from a great location and we simply fell in   discovered the potential beauty of these raw       of young professionals.                                                welcomed with warm hospitality
                                           Macau’s recent rise to fame as “Las Vegas of   love with the building, which draws inspiration    gems. He then apprenticed under a veteran             But, “having good designs is only                                and addressed by name.”
                                         the Orient” coincides with Belford’s decision    from traditional Portuguese architecture.”         jeweller and began to create unique pieces         part of the business,” Wong says. Belford                           Beautiful designs, quality craftsman-
                                         to further solidify its retail presence in the      Belford’s store is divided into two sections:   on a commission basis. Each creation was           also takes pride in its outstanding crafts-                  ship and great customer service have
                                         enclave. Last May, Belford opened its flagship   Signature, which showcases the house’s more        fashioned with exquisite design and superb         manship. “Jewellery making is a form of art.              made Belford one of Hong Kong’s and Macau’s
Main photo: Belford Macau boutique at    store at Macau’s latest entertainment land-      exclusive jewellery creations, and Boutique,       craftsmanship, leaving indelible impressions       Your creation will only come alive if you put             few truly world-class jewellery brands; and it is
the Macau Fisherman’s Wharf Jewellery
From top: One of a kind 9.82 carats      mark, Fisherman’s Wharf, and the occasion        which displays both jewellery pieces with less     on customers. His fame grew and by 1977, he        a little bit of yourself in it and that takes skill       here that opulence is finally within reach.
yellow and white diamond brooch;
Blue/green sapphire (6.65 carats) and
                                         was graced by prominent personalities such       emphasis on precious stones, making them           set up Belford to handle increasing demand.        as well as dedication.”                                   For enquires, please call (853)2838-8066
diamond (3.39 carats) butterfly brooch   as Mr. Joao Manuel Costa Antunes, Director       ideal daily wear, and Belford’s own line of        Belford’s mission today, as it was yesterday, is      Belford’s illustrious clientele stay loyal not         or visit

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